Approach destination extraction device, approach destination extraction method and approach destination extraction program

Abstract

To extract an approach destination where high cost-effectiveness can be expected by paying attention to a feature of a commodity / service when performing sales promotion activity of the commodity / service. The sales promotion system includes a purchase information storage means for storing user identification information and first feature information indicating a feature of a purchased commodity in association with each other, a target element reception means for receiving second feature information indicating a feature of one commodity to be a target of a sales promotion measure, and a target extraction means for extracting the user identification information for identifying a user who purchases the purchased commodity having the first feature information identical to the second feature information as a feature.

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