Apparatus, method and recording medium storing instructions for displaying discount badge of product

Abstract

This invention proposes an apparatus for displaying discount badges on goods. One embodiment of the apparatus may include: one or more processors; and one or more memory units storing commands to be executed by the one or more processors; and configured such that, upon execution of a command, the one or more processors determine a first base price for the target product based on price changes of the target product within a pre-set first period; based on the first base price, determine whether the current price of the target product meets a pre-set first condition; and, upon determining that the current price meets the first condition, generate webpage information for displaying the first webpage on a user terminal in a first area corresponding to the target product within the first webpage, thereby displaying a discount badge for the first product corresponding to the first period, and transmit the webpage information to the user terminal.

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