Sales promotion support apparatus, sales promotion support method and sales promotion support program

Abstract

This invention provides a promotional support device that predicts sales in physical stores by pre-implementing product sales strategies in a virtual store simulating a physical store, thereby aiming to expand product sales in physical stores. The promotional support device includes: means for implementing a first sales strategy in the virtual store; means for calculating the virtual store's sales revenue after implementing the first sales strategy; means for determining whether the virtual store's sales revenue after implementing the first sales strategy is greater than a virtual store target value; means for implementing the first sales strategy in a physical store if the sales revenue is greater than the virtual store target value; means for calculating the physical store's sales revenue after implementing the first sales strategy; means for determining whether the physical store's sales revenue after implementing the first sales strategy is greater than the physical store target value; and means for implementing a second sales strategy in the virtual store if the sales revenue is less than the physical store target value.

Claims

1. A promotional support device, characterized by comprising: a physical store information storage means for storing physical store sales related to a predetermined product before the implementation of a first sales strategy in the physical store; a virtual store information storage means for storing virtual store sales related to the predetermined product before the implementation of the first sales strategy in a virtual store simulating the physical store; a virtual store implementation means for providing a simulated environment in the virtual store where a virtual customer modeled using artificial intelligence technology, mimicking customer behavior, can purchase the predetermined product; a virtual store strategy implementation means for implementing the first sales strategy related to the predetermined product in the virtual store; a first verification value calculation means for calculating the virtual store sales related to the predetermined product after the implementation of the first sales strategy in the virtual store; and a first target determination means for determining whether the virtual store sales related to the predetermined product after the implementation of the first sales strategy is greater than a virtual store target value set based on the virtual store sales related to the predetermined product before the implementation of the first sales strategy. The physical store strategy implementation method involves, if determined to be larger than the virtual store target value, implementing a first sales strategy related to the given product in the physical store; a second verification value calculation method calculates the physical store turnover related to the given product after the implementation of the first sales strategy in the physical store; a second target determination method determines whether the physical store turnover related to the given product after the implementation of the first sales strategy is larger than the physical store target value, which is set based on the assumption that the increase in physical store turnover related to the given product before the implementation of the first sales strategy and the increase in virtual store turnover related to the given product before and after the implementation of the first sales strategy are to the same extent; and a virtual store strategy re-implementation method involves, if determined to be smaller than the physical store target value, implementing a second sales strategy related to the given product in the virtual store; The first and second sales strategies are strategies used to promote sales related to the established product, including: changes in the price of the established product; changes in the packaging of the established product; notifications of coupon information, special offer information, and promotional activity information in the application; utilization of digital stamps in the application; utilization of a points system based on in-store behavior; notifications of product information in the application; display of promotional flyers in the application; and provision of rewards and discounts based on customer segmentation according to usage status; provision of game functions for earning points or coupons; provision of location display functions for searching products in the application; provision of in-store guidance functions in the application; provision of real-time notification functions in the application triggered by sensors installed in the store; provision of conversational customer service functions using artificial intelligence; and provision of advertising display functions in the application when the applicant is near a digital signage unit.Providing detailed information related to digital billboard advertising within the application; providing payment functionality via the application; notifying users of prescription information via the application; notifying users of digital receipt information via the application; providing a past usage record confirmation function within the application; implementing in-store demonstration sales; implementing point-of-purchase advertising; providing promotional information via digital billboards; providing advertising gifts; utilizing a points system; implementing sample distribution; implementing food and beverage tastings; changing store layout; changing product display locations; setting up promotional equipment; setting up banners and flags; or changing in-store background music.

2. A promotional support device, characterized by comprising: a physical store information storage means for storing the sales volume of a physical store related to a predetermined product before the implementation of a first sales strategy in the physical store; a virtual store information storage means for storing the sales volume of a virtual store related to the predetermined product before the implementation of the first sales strategy in a virtual store simulating the physical store; a virtual store implementation means for providing a simulated environment in the virtual store in which a virtual customer modeled using artificial intelligence technology, mimicking customer behavior, can purchase the predetermined product; a virtual store strategy implementation means for implementing the first sales strategy related to the predetermined product in the virtual store; a first verification value calculation means for calculating the sales volume of the virtual store related to the predetermined product after the implementation of the first sales strategy in the virtual store; and a first target determination means for determining whether the sales volume of the virtual store related to the predetermined product after the implementation of the first sales strategy is greater than a virtual store target value set based on the sales volume of the virtual store related to the predetermined product before the implementation of the first sales strategy. The physical store strategy implementation method involves, if determined to be larger than the virtual store target value, implementing a first sales strategy related to the given product in the physical store; a second verification value calculation method calculates the sales volume of the physical store related to the given product after the implementation of the first sales strategy; a second target determination method determines whether the sales volume of the physical store related to the given product after the implementation of the first sales strategy is larger than the physical store target value, which is set based on the assumption that the increase in the sales volume of the physical store related to the given product before the implementation of the first sales strategy and the increase in the sales volume of the virtual store related to the given product before and after the implementation of the first sales strategy are to the same extent; and a virtual store strategy re-implementation method involves, if determined to be smaller than the physical store target value, implementing a second sales strategy related to the given product in the virtual store; The first and second sales strategies are strategies used to promote sales related to the established product, including: changes in the price of the established product; changes in the packaging of the established product; notifications of coupon information, special offer information, and promotional activity information in the application; utilization of digital stamps in the application; utilization of a points system based on in-store behavior; notifications of product information in the application; display of promotional flyers in the application; and provision of rewards and discounts based on customer segmentation according to usage status; provision of game functions for earning points or coupons; provision of location display functions for searching products in the application; provision of in-store guidance functions in the application; provision of real-time notification functions in the application triggered by sensors installed in the store; provision of conversational customer service functions using artificial intelligence; and provision of advertising display functions in the application when the applicant is near a digital signage unit.Providing detailed information related to digital billboard advertising within the application; providing payment functionality via the application; notifying users of prescription information via the application; notifying users of digital receipt information via the application; providing a past usage record confirmation function within the application; implementing in-store demonstration sales; implementing point-of-purchase advertising; providing promotional information via digital billboards; providing advertising gifts; utilizing a points system; implementing sample distribution; implementing food and beverage tastings; changing store layout; changing product display locations; setting up promotional equipment; setting up banners and flags; or changing in-store background music.

3. A promotional support method, implemented on a computer equipped with physical store information storage means and virtual store information storage means; the physical store information storage means stores the physical store turnover related to a predetermined product before the implementation of a first sales strategy in the physical store; the virtual store information storage means stores the virtual store turnover related to the predetermined product before the implementation of the first sales strategy in a virtual store simulating the physical store; the promotional support method is characterized by comprising the following steps: implementing a virtual store by providing a simulated environment in the virtual store in which a virtual customer, modeled using artificial intelligence technology to mimic customer behavior, can purchase the predetermined product; implementing a virtual store strategy by implementing the first sales strategy related to the predetermined product in the virtual store; and calculating a first verification value by calculating the virtual store turnover related to the predetermined product after the implementation of the first sales strategy in the virtual store. The first target determination means determines whether the virtual store sales related to the given product after the implementation of the first sales strategy is greater than the virtual store target value set based on the virtual store sales related to the given product before the implementation of the first sales strategy; the physical store strategy implementation means, if determined to be greater than the virtual store target value, performs processing to implement the first sales strategy related to the given product in the physical store; the second verification value calculation means calculates the physical store sales related to the given product after the implementation of the first sales strategy in the physical store. The second target determination means determines whether the sales revenue of physical stores related to the given product after the implementation of the first sales strategy is greater than the target value of physical stores, which is set based on the assumption that the sales revenue of physical stores related to the given product before the implementation of the first sales strategy and the sales revenue of virtual stores related to the given product before and after the implementation of the first sales strategy increase to the same extent; and the virtual store strategy re-implementation means implements the second sales strategy related to the given product in the virtual store if it is determined to be smaller than the target value of physical stores. The first and second sales strategies are strategies used to promote sales related to the established product, including: changes in the price of the established product; changes in the packaging of the established product; notifications of coupon information, special offer information, and promotional activity information in the application; utilization of digital stamps in the application; utilization of a points system based on in-store behavior; notifications of product information in the application; display of promotional flyers in the application; and provision of rewards and discounts based on customer segmentation according to usage status; provision of game functions for earning points or coupons; provision of location display function for searching products in the application; provision of in-store guidance function in the application; and provision of real-time notification function in the application triggered by sensors installed in the store.Providing AI-powered conversational customer service functions; providing application-based advertising display functions when near digital signage; providing detailed information related to digital signage advertisements within the application; providing application-based payment functions; notifying users of prescription information within the application; notifying users of digital receipt information within the application; providing application-based past usage record confirmation functions; implementing in-store demonstration sales; implementing point-of-purchase advertising; providing promotional information via digital signage; providing advertising gifts; utilizing point systems; implementing sample distribution; implementing tasting and beverage sampling; changing store layout; changing product display locations; setting up promotional equipment; setting up display banners and flags; or changing in-store background music.

4. A promotional support method, implemented on a computer equipped with physical store information storage means and virtual store information storage means; the physical store information storage means stores the sales volume of the physical store related to a predetermined product before the implementation of a first sales strategy in the physical store; the virtual store information storage means stores the sales volume of the virtual store related to the predetermined product before the implementation of the first sales strategy in a virtual store simulating the physical store; the promotional support method is characterized by comprising the following steps: implementing a virtual store by providing a simulated environment in the virtual store in which a virtual customer modeled using artificial intelligence technology to mimic customer behavior can purchase the predetermined product; implementing a virtual store strategy by implementing the first sales strategy related to the predetermined product in the virtual store; and calculating a first verification value by calculating the sales volume of the virtual store related to the predetermined product after the implementation of the first sales strategy in the virtual store. The first target determination means determines whether the sales volume of virtual stores related to the given product after the implementation of the first sales strategy is greater than the virtual store target value set based on the sales volume of virtual stores related to the given product before the implementation of the first sales strategy; the physical store strategy implementation means, if determined to be greater than the virtual store target value, performs processing to implement the first sales strategy related to the given product in the physical store; the second verification value calculation means calculates the sales volume of physical stores related to the given product after the implementation of the first sales strategy in the physical store. The second target determination means to determine whether the sales volume of physical stores related to the given product after the implementation of the first sales strategy is greater than the target value of physical stores, which is set based on the assumption that the sales volume of physical stores related to the given product before the implementation of the first sales strategy and the sales volume of virtual stores related to the given product before and after the implementation of the first sales strategy increase to the same extent; and the virtual store strategy re-implementation means to implement the second sales strategy related to the given product in the virtual store if it is determined to be smaller than the target value of physical stores. The first and second sales strategies are strategies used to promote sales related to the established product, including: changes in the price of the established product; changes in the packaging of the established product; notifications of coupon information, special offer information, and promotional activity information in the application; utilization of digital stamps in the application; utilization of a points system based on in-store behavior; notifications of product information in the application; display of promotional flyers in the application; and provision of rewards and discounts based on customer segmentation according to usage status; provision of game functions for earning points or coupons; provision of location display function for searching products in the application; provision of in-store guidance function in the application; and provision of real-time notification function in the application triggered by sensors installed in the store.Providing AI-powered conversational customer service functions; providing application-based advertising display functions when near digital signage; providing detailed information related to digital signage advertisements within the application; providing application-based payment functions; notifying users of prescription information within the application; notifying users of digital receipt information within the application; providing application-based past usage record confirmation functions; implementing in-store demonstration sales; implementing point-of-purchase advertising; providing promotional information via digital signage; providing advertising gifts; utilizing point systems; implementing sample distribution; implementing tasting and beverage sampling; changing store layout; changing product display locations; setting up promotional equipment; setting up display banners and flags; or changing in-store background music.

5. A promotion support program for enabling a computer to perform the promotion support method of request item 3 or 4.

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