Advertisement analysis device, advertisement analysis method and advertisement analysis program

Abstract

This invention provides an advertising analysis device that, when multiple advertisements are applied to a single product, can separate and monitor the effects of each advertisement. The advertising analysis device includes: a purchase information memory method that associates product identification information (identifying the target product), excess sales amount (calculated by subtracting a base sales amount from sales related to the target product), advertisement identification information (identifying each advertisement applied to promote the target product), and the dates on which the sales amount was included and the advertisements were applied, and stores these as time-series data; and an advertising effect analysis method that calculates the excess sales amount for each advertisement identification information by performing numerical analysis on information from different dates associated with the product identification information.

Claims

1. An advertising analysis apparatus comprising: a purchase information memory means, for each item of product identification information that identifies a product as a target, for each date on which an advertisement for the promotion of the product as a target is implemented, as included in the sales related to the product as a target, as correlated with excess sales amounting to the sales amount related to the product as a target, minus a base sales amount, and multiple advertisement identification information that identifies the advertisement, and memorizing them as time-series data; and an advertising effectiveness analysis means, which calculates the excess sales amount of each item of advertisement identification information by performing numerical analysis on the information stored in the purchase information memory means for different dates related to a product identification information.

2. An advertising analysis apparatus comprising: a purchase information memory means, for each item of product identification information that identifies a product as a target, for each date on which an advertisement for the promotion of the product as a target is implemented, as included in the sales related to the product as a target, as correlated with excess sales amounting to the sales amount related to the product as a target, after deducting a base sales amount, multiple advertisement identification information identifying the advertisement, and the exposure level of each advertisement, and storing such information as time-series data; and an advertising effectiveness analysis means, which calculates the excess sales amount of each item of advertisement identification information taking into account the exposure level by performing numerical analysis on the information stored in the purchase information memory means for different dates related to a product identification information.

3. An advertising analysis method, implemented in a computer equipped with a purchase information memory device; the purchase information memory device, for each item of product identification information identifying the target product, associates the excess sales amount (minus a base sales amount) from the sales amount related to the target product with the multiple advertising identification information identifying the advertisement for each date on which an advertisement promoting the target product is implemented, and stores this information as time-series data; the advertising analysis method is characterized by comprising the following steps: an advertising effectiveness analysis device performs numerical analysis on the information stored in the purchase information memory device for different dates related to a product identification information, and calculates the excess sales amount for each item of advertising identification information.

4. An advertising analysis method, implemented in a computer equipped with a purchase information memory device; the purchase information memory device, for each item of product identification information identifying a target product, on each date in which sales related to the target product are included and an advertisement for the promotion of the target product is implemented, correlates the excess sales amount (minus a base sales amount) from the sales amount related to the target product, identifies multiple advertisement identification information, and the exposure level of each advertisement, and memorizes them as time-series data; the advertising analysis method is characterized by comprising the following steps: an advertising effectiveness analysis device, by performing numerical analysis on the information stored in the purchase information memory device for different dates related to a product identification information, calculates the excess sales amount for each item of advertisement identification information, taking into account the exposure level.

5. An advertising analysis program for enabling a computer to perform advertising analysis as described in request item 3 or 4.

Images