Information processing apparatus, information processing method and information processing program

Abstract

The objective of this invention is to increase the likelihood that consumers, i.e., users at the target audience, will see the advertisement, thereby improving the efficiency of the advertisement. The present invention comprises: a memory mechanism for storing a list of applications that can be advertised; a mechanism for establishing an association between an advertising ID obtained by a user terminal and information related to the usage time of the applications installed on the user terminal; a mechanism for identifying a predetermined number of applications among those that can be advertised, in descending order of usage time, based on the obtained information related to the usage time of the software applications; and a mechanism for assigning the obtained advertising ID to the identified predetermined applications and performing processing for advertising.

Claims

1. An information processing apparatus comprising: an application object memory mechanism that stores a list of software applications for which advertising can be delivered, i.e., application objects; a user terminal information acquisition mechanism that acquires user terminal identification information collected by a user terminal and usage time-related information of each software application installed on the user terminal, wherein the user terminal identification information is used to identify the user terminal when an advertisement is sent to the user terminal and the application object installed on the user terminal; an application identification mechanism that, based on the acquired usage time-related information of each software application and the information stored in the application object memory mechanism, identifies a predetermined number of software applications in descending order of usage time; and an advertising execution mechanism that, for the identified predetermined number of software applications, uses the acquired user terminal identification information to perform advertising delivery processing.

2. An information processing apparatus comprising: a user terminal information acquisition mechanism, which acquires information related to the usage time of a software application installed on a user terminal that is capable of displaying advertisements, i.e., a target application, by associating it with user terminal identification information collected by the user terminal, wherein the user terminal identification information is used to identify the user terminal when an advertisement is notified by specifying the user terminal and the target application installed on the user terminal; an application identification mechanism, which, based on the acquired information related to the usage time of the target application, identifies a predetermined number of software applications in the target application in descending order of usage time; and an advertisement execution mechanism, which performs processing for displaying advertisements on the identified predetermined number of software applications by specifying the acquired user terminal identification information.

3. An information processing apparatus comprising: a user terminal information acquisition mechanism that acquires user terminal identification information collected by the user terminal by associating it with information described below, wherein the aforementioned information is identified based on information related to the usage time of a software application installed on the user terminal that can display advertisements, and is information related to a predetermined number of such software applications starting from the longest usage time; the user terminal identification information is used to identify the user terminal when an advertisement is notified by specifying the user terminal and the software application installed on the user terminal; and an advertising execution mechanism that performs processing for displaying advertisements on the predetermined number of such software applications by specifying the acquired user terminal identification information.

4. An information processing apparatus as described in any of claims 1 to 3, wherein, The information obtained by the user terminal information acquisition agency is collected through information collection software applications installed on the user terminal.

5. An information processing apparatus as described in any one of claims 1 to 3, wherein, The usage time of the software application installed on the user terminal is based on information related to the battery consumption history of each software application on the user terminal.

6. An information processing apparatus as described in any one of claims 1 to 3, wherein, The usage time of the software application installed on the user terminal is based on information related to the usage time list of each software application on the user terminal.

7. An information processing method for a computer, the computer having an object application memory mechanism that stores a list of software applications for which advertisements can be placed, i.e., object applications. The information processing method includes the following steps: A user terminal information acquisition mechanism obtains user terminal identification information collected by the user terminal and information related to the usage time of each software application installed on the user terminal, wherein the user terminal identification information is used to identify the user terminal when an advertisement is sent to the user terminal and the object application installed on the user terminal; An application selection mechanism selects a predetermined number of software applications in the object applications in descending order of usage time, based on the obtained information related to the usage time of each software application and the information stored in the object application memory mechanism; An advertising implementation mechanism processes the selected predetermined number of software applications and uses the obtained user terminal identification information to place advertisements.

8. An information processing method, comprising the following steps: A user terminal information acquisition organization obtains information related to the usage time of a software application (i.e., a target application) installed on a user terminal and capable of placing advertisements, by associating it with user terminal identification information collected through the user terminal. The user terminal identification information is used to identify the user terminal when an advertisement is notified by specifying the user terminal and the target application installed on the user terminal; An application identification organization, based on the obtained usage time-related information of the target application, identifies a predetermined number of software applications in the target application in descending order of usage time; An advertising implementation organization processes the identified predetermined number of software applications using the obtained user terminal identification information for advertising placement.

9. An information processing method, comprising the following steps: a step by which a user terminal information acquisition organization establishes a correlation between user terminal identification information collected by a user terminal and the information described below, wherein the aforementioned user terminal identification information is identified based on information related to the usage time of a software application installed on the user terminal that can be used to deliver advertisements, and information related to a predetermined number of such software applications starting from the longest usage time, the user terminal identification information being used to identify the user terminal information when an advertisement is notified by specifying the user terminal and the software application installed on the user terminal, and an advertising implementation organization comprising the following steps: for the obtained predetermined number of software applications, specifying the obtained user terminal identification information to perform processing for delivering advertisements.

10. The information processing method as described in any of requests 7 to 9, wherein, The information obtained by the user terminal information acquisition agency is collected through information collection software applications installed on the user terminal.

11. The information processing method as described in any of requests 7 to 9, wherein, The usage time of the software application installed on the user terminal is based on information related to the battery consumption history of each software application on the user terminal.

12. The information processing method as described in any of requests 7 to 9, wherein, The usage time of the software application installed on the user terminal is based on information related to the usage time list of each software application on the user terminal.

13. An information processing program for causing a computer to perform any one of requests 7 to 9.

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