Apparatus, method and recording medium storing instruction for displaying social proof

Abstract

One embodiment of the present invention discloses a method implemented by a device, the method comprising the following steps: obtaining an access request for a first page from a user's user terminal; obtaining purchase history information of other users for a first product to be displayed on the first page; generating one or more social recognition information based on the purchase history information for displaying the purchase history information of the other users for the first product; and transmitting first webpage information to the user terminal, the first webpage information including the one or more social recognition information and used to generate the first page in the user terminal; and the one or more social recognition information being displayed sequentially on the first page.

Claims

1. A method implemented by a device for displaying social proof information, comprising the following steps: obtaining an access request for a first page from a user's user terminal; obtaining purchase history information of other users for a first product to be displayed on the first page; generating one or more social proof information for displaying the purchase history information of the other users for the first product based on the purchase history information; and transmitting first webpage information to the user terminal, the first webpage information including the one or more social proof information and used to generate the first page in the user terminal; wherein the one or more social proof information is displayed sequentially on the first page, wherein the step of generating the one or more social proof information for displaying the purchase history information of the other users for the first product includes the following steps: obtaining the number of users who purchased the first product within a specific period based on the purchase history information; and generating first social proof information for displaying the number of users who purchased the first product within the specific period. The aforementioned first social recognition information includes a first icon and a first text displaying the number of users who purchased the aforementioned first product, and wherein, The specific period is determined based on at least one of the attributes of the category to which the first product belongs and the preferential period for which the preferential treatment applies to the first product.

2. As in request item 1, wherein the aforementioned first page is a details page displaying information about the aforementioned first product, and the aforementioned one or more social recognition information is displayed on the aforementioned first page via a banner area.

3. The method of claim 2 further includes the following steps: obtaining user input on the banner area displaying one or more of the social recognition information; and in response to the user input, transmitting second web page information to the user terminal, the second web page information being used to display the purchase history information of the other users for one or more products belonging to the category to which the first product belongs.

4. The method of claim 1, wherein the step of generating one or more social recognition information for displaying the purchase history information of the other users regarding the first product comprises the following steps: obtaining information on the ratings given to the first product by users who instructed to purchase the first product based on the purchase history information; and generating second social recognition information, which is used to display information on the number of users who instructed to purchase the first product who gave a rating above the benchmark rating; and the second social recognition information includes a second icon and a second text displaying the number of users who purchased the first product as text.

5. The method of claim 4, wherein the step of transmitting the first webpage information used to generate the first page in the user terminal to the user terminal includes the following steps: generating the first webpage information by scrolling the first social identity information and the second social identity information in a vertical direction; and transmitting the first webpage information to the user terminal.

6. The method of claim 4, wherein the step of transmitting the first webpage information used to generate the first page in the user terminal to the user terminal includes the following steps: generating the first webpage information by repeatedly scrolling the first social identity information and the second social identity information at predetermined first time intervals; and transmitting the first webpage information to the user terminal.

7. The method of claim 4, wherein the step of transmitting the first webpage information used to generate the first page in the user terminal to the user terminal includes the following steps: generating the first webpage information in such a way that the first social identity information and the second social identity information are displayed in a loop on the first page a specific number of times; and transmitting the first webpage information to the user terminal.

8. The method of claim 4, wherein the step of transmitting the first webpage information used to generate the first page in the user terminal to the user terminal includes the following steps: generating the first webpage information in such a way that, when the first social identity information and the second social identity information are displayed on the first page, the first icon and the second icon bounce a certain number of times; and transmitting the first webpage information to the user terminal.

9. The method of request item 8, wherein the step of generating the first webpage information by bouncing the first icon and the second icon a specific number of times includes the following steps: increasing the specific number of times as the number of users who purchase the first product increases; and increasing the specific number of times as the average rating given to the first product by users who purchase the first product increases.

10. The method of claim 1, wherein the step of generating the one or more social recognition information for displaying the purchase history information of the other users regarding the first product includes the following steps: determining the category to which the first product belongs; and generating the one or more social recognition information based on the attributes of the category to which the first product belongs.

11. The method of claim 10, wherein the step of generating the one or more social recognition information includes the following steps: when the attribute of the category to which the first product belongs is a first attribute indicating the category of repeated purchases, the one or more social recognition information is generated in a manner including third social recognition information, which is used to display the repurchase rate of the first product within a specific time interval.

12. The method of claim 10, wherein the step of generating the one or more social recognition information includes the following steps: when the attribute of the category to which the first product belongs is the second attribute indicating the category of a one-time purchase, the one or more social recognition information is generated in a manner including the fourth social recognition information, which is used to display the time information of the first product's market launch.

13. The method of claim 1, further comprising the following steps: obtaining activity information of the user who has accessed the first page, the activity information including information indicating at least one of the scrolling time or dwell time of the user on the first page; when at least one of the scrolling time or dwell time of the user on the first page is below a predetermined benchmark, adjusting at least one of the order in which the one or more pieces of social recognition information are displayed on the first page or the number of times the one or more pieces of social recognition information are displayed on the first page.

14. A device for displaying social identity information, comprising: One or more processors; and one or more memories storing instructions for execution by the one or more processors; and the means being configured such that, when the instructions are executed, the one or more processors perform the method as described in any one of claims 1 to 13.

15. A non-transitory computer-readable recording medium that records commands for execution by one or more processors, wherein: When executing the above command, the one or more processors described above perform the method as described in any of requests 1 to 13.

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