Approach destination extraction device, approach destination extraction method and approach destination extraction program

Abstract

This invention provides a contact target selection device that, when conducting promotional activities for goods / services, selects contact targets with high expected cost-effectiveness based on the characteristics of the goods / services. The contact target selection device is characterized by comprising: a purchase information storage means for associating and storing user identification information with first feature information representing the characteristics of the purchased goods; a target element receiving means for receiving second feature information representing the characteristics of a goods as targets of a promotional strategy; and a target selection means for selecting and identifying the user identification information of a user who purchased the goods and whose first feature information is identical to the second feature information.

Claims

1. A contact object selection device, characterized by comprising: a purchase information storage means for associating and storing user identification information and first feature information representing characteristics related to the ingredients of a purchased product; an object element receiving means for receiving second feature information representing characteristics related to the ingredients of a product that is the object of a promotional strategy; and an object selection means for selecting and identifying the user identification information of a user who purchased the purchased product and whose first feature information is identical to the second feature information.

2. As in request item 1, the contact object selection device, wherein, The object selection method selects and identifies user identification information of the user who purchased the purchased goods, based on the first feature information that is similar to the second feature information.

3. As in request item 2, the contact object selection device, wherein, The similar range storage means associates and stores a first feature information with other first feature information that is identified as similar to the first feature information; the object selection means selects and identifies user identification information of users who purchase the purchased goods with the other first feature information as a feature, and the other first feature information is associated with the first feature information that is the same as the second feature information in the similar range storage means.

4. As in request item 3, the contact object selection device, wherein, The object selection method selects and identifies user identification information of users who have purchased a predetermined number of the purchased goods, whose characteristics are the same as or similar to the first feature information.

5. As in request item 3, the contact object selection device, wherein, In cases where there are multiple instances of the second feature information, the object selection means selects and identifies the user identification information of the user who purchased the purchased goods, whose features are simultaneously possessing the first feature information that is the same as or similar to each of the second feature information.

6. A method for selecting a contact target, implemented in a computer equipped with a purchase information storage means, the purchase information storage means associating and storing user identification information and first feature information representing the characteristics of a purchased product related to its ingredients; the method for selecting a contact target is characterized by comprising the following steps: having a target element receiving means receive second feature information representing the characteristics of a product related to its ingredients as the target of a promotional strategy; and having a target selection means select and identify the user identification information of a user who will purchase the purchased product having one of the first feature information being identical to the second feature information.

7. As in request item 6, the method for selecting the contact object, wherein, The object selection method selects and identifies user identification information of the user who purchased the purchased goods, based on the first feature information that is similar to the second feature information.

8. As in request item 7, the method for selecting the contact object, wherein, The computer has a similar range storage method, which associates and stores a first feature information with other first feature information that is identified as similar to the first feature information; the object selection method selects and identifies user identification information of users who purchase the purchased goods with the other first feature information as a feature, and the other first feature information is associated with the first feature information that is the same as the second feature information in the similar range storage method.

9. As in request item 8, the method for selecting the contact object, wherein, The object selection method selects and identifies user identification information of users who have purchased a predetermined number of the purchased goods, whose characteristics are the same as or similar to the first feature information.

10. As in request item 8, the method for selecting the contact object, wherein, In cases where there are multiple instances of the second feature information, the object selection means selects and identifies the user identification information of the user who purchased the purchased goods, whose features are simultaneously possessing the first feature information that is the same as or similar to each of the second feature information.

11. A contact object selection program for causing a computer to perform a contact object selection method for any one of requests 6 to 10.

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