Advertisement support device, advertisement support method and advertisement support program

Abstract

This invention provides an advertising support device that proposes advertising content with better expected results based on the type and attributes of the product. The advertising support device is characterized by having: a sales data memory means for associating and memorizing as time-series data a product category related to the product, a product attribute related to the product, sales revenue related to the product, advertising identification information for identifying an advertisement implemented on the product, the date the sales revenue was included and the advertisement was implemented, and the degree of exposure of the advertisement; and an advertising determination means for determining, based on the information associated with a product category and a product attribute related to the product to be advertised, a period during which the sales revenue exceeds a predetermined threshold, and determining advertising identification information for an advertisement implemented during that period, and the degree of exposure of the advertisement identified by the advertising identification information.

Claims

1. An advertising support device comprising: a sales data memory means for associating and storing as time-series data a product type related to a product, characteristics related to the sales performance of the product, sales revenue related to the product, advertising identification information identifying an advertisement implemented on the product, the date on which the sales revenue was included and the advertisement was implemented, and the exposure level of the advertisement; and an advertising determination means for determining, based on the information associated with the product type related to the product to be advertised and the characteristics related to the sales performance of the product, a period during which the sales revenue exceeds a predetermined threshold, and determining advertising identification information identifying an advertisement implemented during that period, and the exposure level of the advertisement identified by the advertising identification information.

2. An advertising support method, implemented in a computer equipped with sales data memory means; the sales data memory means associates and memorizes as time-series data a product category related to the product being advertised, characteristics related to the sales performance of the product, sales revenue related to the product, advertising identification information identifying an advertisement implemented on the product, the date on which the sales revenue was recorded and the advertisement was implemented, and the exposure level of the advertisement; the advertising support method includes the following steps: enabling an advertising determination means to determine, based on information associated with the product category related to the product to be advertised and characteristics related to the sales performance of the product, a period during which the sales revenue exceeds a predetermined threshold, and to determine advertising identification information identifying an advertisement implemented during that period, and the exposure level of the advertisement identified by the advertising identification information.

3. An advertising support program for enabling a computer to implement the advertising support method as described in claim 2.

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