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Systems and methods for adaptive third party content

Inactive Publication Date: 2018-11-15
ZUMOBI LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This approach ensures that third-party content, like advertisements, can efficiently adapt to changing display areas, maintaining quality and visibility across different devices and orientations, reducing errors and improving user experience by dynamically adjusting to available space.

Problems solved by technology

Moreover, if there is a relatively large available display space for third party content, additional content may be displayed which would not have been displayed in circumstances where space is more limited.

Method used

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  • Systems and methods for adaptive third party content
  • Systems and methods for adaptive third party content
  • Systems and methods for adaptive third party content

Examples

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Embodiment Construction

[0024]It is noted that much of the following discussion is in the context of advertising being sent to a destination to be displayed along with primary content. However, concepts outlined herein should not be limited to advertisements. The present concepts may be applicable, for example, in any circumstance where content from someone other than the party providing the primary content is displayed along with primary content in a display area of a size which is governed at least in part by design parameters dictated by the party providing the primary content.

[0025]FIG. 1 illustrates a third party advertisement 100 in accordance with an embodiment of the present application. Advertisement 100 may have a plurality of elements of different rank (indicated by 101). Specifically, advertisement 100 includes an image element 102, button elements 103, 104, call to action (CTA) element 105 and logo element 106. Image element 102 may be a primary image of an advertisement, such as an automobile...

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Abstract

Systems and methods which allow for third party displayed content, which is displayed with primary content, to adapt in response to a change in permitted display space are provided for herein. In some embodiments, third party content may include a plurality of elements where the elements are provided with a different priority ranking. In such examples, in the event that an available display area is reduced, elements with lower priority levels may be reduced at a faster rate with respect to elements of higher levels. Conversely, in the event that an available display area is enlarged, elements with higher priority levels may be enlarged at a faster rate with respect to elements of lower priority levels.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]The present application is a continuation of U.S. patent application Ser. No. 13 / 829,668, filed Mar. 14, 2013 and entitled “SYSTEMS AND METHODS FOR ADAPTIVE THIRD PARTY CONTENT,” the disclosure of which is incorporated by reference herein in its entirety.TECHNICAL FIELD[0002]The present application relates to displaying content on a computing device, and more specifically to providing for adaptive sizing of displayed third party content.BACKGROUND[0003]Web page and application developers are constantly attempting to derive new methods for presenting content for display on a computing device. It is generally appreciated in the industry that effective presentation of information is valuable. In fact, the manner of presentation of data may provide a substantial portion of the value of a program, website or other data being presented.[0004]One challenge to developers that has become more prevalent is that available display area for content ma...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G09G5/00G06F17/21G09G5/14H04N21/431
CPCG09G2340/14G09G2340/0492G09G2340/0464H04N21/4316G09G5/14G06F17/211G09G5/00G09G2340/0407G06F40/103
Inventor SANGIOVANNI, JOHNBEDERSON, BENJAMIN B.PAINTER, BEN
Owner ZUMOBI LLC
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