SYSTEM AND METHOD FOR INTEGRATING TERRESTRIAL AND PAY-TV BROADCAST SIGNALS INTO OTT USING QR CODES

Abstract

This useful solution refers to a system and method for integrating terrestrial and pay-TV broadcast signals into an OTT platform using QR codes. Through real-time QR code generation containing encoded URLs, users can instantly access streaming content, digital versions, and supplementary materials using smart devices. This system enhances interactivity, enables revenue generation through targeted advertising and premium content, and is equipped with security features, user analytics, and authentication mechanisms to ensure reliability and scalability.