PROMOTIONAL ADVERTISING SYSTEM

Claims

This paper presents an advanced system for managing and distributing commercial promotions that centralizes and distributes information from multiple sources, including banks, financial institutions, digital wallets, loyalty programs, businesses of all kinds, and government agencies. The system consolidates information through APIs, importing files in multiple formats (csv, xlsx, pdf, json, xml, txt, ods, and yaml), manual uploads, web scraping techniques, direct database queries, and the use of external APIs. The collected information is stored and organized in a centralized database, from which it is redistributed to end users via a mobile application and other digital channels. The application allows users to browse, select, and save promotions, and offers personalized notifications based on location, interaction history, and user preferences.The system also includes an administration module for promotional sources, facilitating efficient offer management and providing access to key performance metrics. This optimizes the promotional strategy of suppliers and improves the end-user experience by delivering accurate and contextualized information in real time.