Generation of Adaptive Sensory Reinforcement in Dispensing Environments

Description

1 / 55 “GENERATION OF ADAPTIVE SENSORY REINFORCEMENT IN DISPENSING ENVIRONMENTS” Cross-reference to related requests.

[001] This application claims priority over the Patent Application U.S. Provisional Order No. 63 / 497,501, filed April 21, 2023, entitled “Adaptive Sensory Reinforcement Generation in Dispensing Environments.” The entire contents of which are incorporated herein by reference in their entirety. Field

[002] Methods and systems are provided for adaptively determining and generating sensory reinforcement in a dispensing environment. Background

[003] Dispensing environments may provide fuel, electricity, gas, or similar consumables or power-generating materials for vehicles via dispensers. Vehicle operators may enter the dispensing environment to purchase fuel, gas, or electricity for their vehicles. Dispensing environments often offer other items or services for purchase, such as food, beverages, vehicle maintenance equipment, vacuum cleaners, air conditioning, repair services, or car washes.

[004] The marketing efforts of dispensing environment operators may be limited to traditional marketing methods such as word-of-mouth advertising, signage, flyers, posters, social media, or in-store advertising to attract customers and generate sufficient revenue / sales to sustain profitability. However, it can sometimes be difficult to reach potential customers through these traditional marketing channels. Influencing potential customers closer to the point of sale within the dispensing environment Petition 870250088724, dated 09 / 30 / 2025, page 5 / 82 2 / 55 dispensing environment can lead to higher purchase rates, increased sales, and greater customer loyalty.

[005] Existing dispensers can be configured with displays to provide marketing materials, such as video and audio advertisements. However, the provision of these advertisements may not be related to a potential customer present in the dispensing environment, or may be displayed randomly on a specific schedule, or perhaps displayed as a continuous loop unrelated to a specific schedule or to any specific product or service available in the dispensing environment.

[006] Aromas or scents can be an effective mechanism to influence a potential customer to purchase an item or service that matches, smells similar to, or makes a potential customer think of the item or service. There is a scarcity of dispensing solutions that can deliver aromas or scents in a coincidental and adaptive manner with marketing or advertising materials displayed for an item or service, in order to increase the likelihood of a customer purchasing the item or service associated with the aroma or scent. Summary

[007] Methods and systems are provided for adaptively determining and generating sensory reinforcements, such as aromas and fragrances, in a dispensing environment. Related devices, techniques, and articles are also described.

[008] In one aspect, a method is provided. In one embodiment, the method may include receiving first data that characterize a state of a dispensing environment. The method may further include receiving second data that characterize a graphic communication to be provided on a display screen within the dispensing environment. The method may also include determining a sensory reinforcement to be provided in the environment of Petition 870250088724, dated 09 / 30 / 2025, page 6 / 82 3 / 55 dispensing based on the first data and / or the second data. The method may also include the generation of sensory reinforcement and the delivery of sensory reinforcement and / or graphic communication within the dispensing environment.

[009] In some embodiments, the state of the dispensing environment may include at least one of the following: the presence of at least one customer in the dispensing environment, a time of day, a local environmental condition where the dispensing environment is located, a vehicle traffic flow in the dispensing environment, or the use of equipment or services in the dispensing environment. In some embodiments, the sensory reinforcement may include at least one of an aroma, a smell, or a fragrance. In some embodiments, the sensory reinforcement may be generated on a predetermined schedule. In some embodiments, the sensory reinforcement may be provided concurrently with the graphic communication.

[0010] In some modalities, sensory reinforcement may be provided non-concurrently with graphic communication. In some modalities, sensory reinforcement may be a mitigating aroma configured to remedy undesirable odors present in the dispensing environment. In some modalities, the second data characterizing the graphic communication may be determined based on at least one attribute of a vehicle present in the dispensing environment and the identity of a vehicle operator. In some modalities, the determination of sensory reinforcement may further include the determination of at least one attribute of the sensory reinforcement, wherein the at least one attribute includes a type, medium, intensity, concentration, composition, or duration of emission of the sensory reinforcement. In some modalities, sensory reinforcement may be determined based on a predictive model trained in a machine learning process to generate sensory reinforcement. Petition 870250088724, dated 09 / 30 / 2025, page 7 / 82 4 / 55 predicted based on graphic communication or at least one attribute of sensory reinforcement.

[0011] In another aspect, a dispenser is provided. In one embodiment, the dispenser may include a display, an olfactory generator, at least one sensor, at least one data processor, and a memory that stores input instructions which, when executed by at least one data processor, cause the at least one data processor to perform operations, including receiving first data that characterize a state of a dispensing environment, including the dispenser, the state based on sensor data received from at least one sensor. The operations may also include receiving second data that characterize a graphical communication to be provided on the dispenser's display. The operations may further include determining a sensory reinforcement to be provided by means of the dispenser's olfactory generator based on the first data and / or the second data.The operations may also include the generation, by the dispenser's olfactory generator, of a sensory reinforcement and the delivery of the sensory reinforcement through the dispenser's olfactory generator and / or the delivery of graphic communication through the dispenser's display.

[0012] In some embodiments, the state of the dispensing environment may include at least one of the following: the presence of at least one customer within the dispensing environment, a time of day, a local environmental condition where the dispensing environment is located, a flow of vehicle traffic within the dispensing environment, or the use of equipment or services within the dispensing environment. In some embodiments, the sensory reinforcement may include at least one of an aroma, a smell, or a fragrance. In some embodiments, the sensory reinforcement may be generated on a predetermined schedule. In some embodiments, the Petition 870250088724, dated 09 / 30 / 2025, page 8 / 82 5 / 55 Sensory reinforcement can be provided concurrently with graphic communication.

[0013] In some embodiments, sensory reinforcement may be provided non-concurrently with graphic communication. In some embodiments, sensory reinforcement may be a mitigating aroma configured to remedy undesirable odors present in the dispensing environment. In some embodiments, the second data characterizing the graphic communication may be determined based on at least one attribute of a vehicle present in the dispensing environment and the identity of a vehicle operator. In some embodiments, the determination of sensory reinforcement may further include the determination of at least one attribute of the sensory reinforcement, wherein the at least one attribute includes a type, a medium, an intensity, a concentration, a composition, or a duration of emission of the sensory reinforcement.In some modalities, sensory reinforcement can be determined based on a predictive model trained in a machine learning process to generate a predicted sensory reinforcement based on graphical communication or at least one attribute of the sensory reinforcement.

[0014] Also described are non-transient computer program products (i.e., physically embedded computer program products) that store input instructions which, when executed by one or more data processors of one or more computing systems, cause at least one data processor to perform the operations described herein. Similarly described are computer systems that may include one or more data processors and memory coupled to one or more data processors. The memory may temporarily or permanently store instructions that cause at least one processor to perform one or more of the operations described herein. Petition 870250088724, dated 09 / 30 / 2025, page 9 / 82 6 / 55 Furthermore, the methods can be implemented by one or more data processors within a single computing system or distributed among two or more computing systems. Such computing systems may be connected and may exchange data and / or commands or other instructions or the like through one or more connections, including a connection through a network (e.g., the Internet, a wireless wide area network, a local area network, a wired network, or similar), through a direct connection between one or more of the multiple computing systems, etc.

[0015] Details of one or more variations of the object described herein are presented in the accompanying drawings and in the description below. Other features and advantages of the object described herein will be evident from the description and drawings, and the claims. Brief Description of the Drawings

[0016] The configurations described above will be better understood from the following detailed description, together with the attached drawings. The drawings are not intended to be drawn to scale. For clarity, not all components may be labeled in all drawings. In the drawings:

[0017] Figure 1 is a process flow diagram that illustrates an exemplary method for adaptively determining, generating, and delivering sensory reinforcement in a dispensing environment.

[0018] Figure 2 is a process flow diagram that illustrates an exemplary method for adaptively determining, generating, and delivering sensory reinforcements and graphic communications in a dispensing environment;

[0019] Figure 3 is a diagram that illustrates an exemplary embodiment of a data flow executed by an exemplary embodiment of a system to determine, generate, and provide in an appropriate manner. Petition 870250088724, dated 09 / 30 / 2025, page 10 / 82 7 / 55 active sensory reinforcement and graphic communication using the methods in Figures 1 and 2;

[0020] Figure 4 is a diagram illustrating an exemplary embodiment of a system for adaptively determining, generating, and delivering sensory reinforcements and graphic communications in a dispensing environment, according to the methods in Figures 1 and 2;

[0021] Figure 5A is a side perspective view of a dispenser embodiment configured to adaptively generate sensory reinforcements and graphic communications;

[0022] Figure 5B is a front perspective view of the dispenser shown in Figure 5A;

[0023] Figure 6 is a system block diagram illustrating one embodiment of a dispensing system;

[0024] Figure 7 is a block diagram of a dispenser system in the dispensing system of Figure 6;

[0025] Figure 8 is a diagram illustrating a perspective view of an embodiment of the dispenser of Figures 6 and 7 configured to dispense a liquid product;

[0026] Figure 9 is a side perspective view of an embodiment of a dispenser configured to dispense electricity; and

[0027] Figure 10 is a front perspective view of an embodiment of a dispenser configured to dispense a gaseous product. DETAILED DESCRIPTION

[0028] Certain exemplary embodiments will now be described to provide a general understanding of the principles of structure, function, manufacture, and use of the devices and methods disclosed herein. One or more examples of such embodiments are illustrated in the accompanying drawings. Those skilled in the art will understand that the devices and methods specifically described herein and illustrated in the drawings Petition 870250088724, dated 09 / 30 / 2025, page 11 / 82 8 / 55 attachments are exemplary, non-limiting embodiments, and the scope of the present invention is defined exclusively by the claims. The features illustrated or described in connection with an exemplary embodiment may be combined with the features of other embodiments. Such modifications and variations shall be included within the scope of the present invention.

[0029] Furthermore, in the present disclosure, similarly named components of the embodiments generally exhibit similar characteristics and, therefore, within a specific embodiment, each characteristic of each similarly named component is not necessarily fully elaborated. Moreover, insofar as linear or circular dimensions are used in the description of the disclosed systems, devices, and methods, such dimensions are not intended to limit the types of shapes that can be used in conjunction with such systems, devices, and methods. A person skilled in the art will recognize that an equivalent to such linear and circular dimensions can be easily determined for any geometric shape.The sizes and shapes of systems and devices, and their components, may depend, at least, on the anatomy of the object in which the systems and devices will be used, the size and shape of the components with which the systems and devices will be used, and the methods and procedures in which the systems and devices will be used.

[0030] As described earlier, dispensing environment operators seek to maximize sales and profits by using existing resources in the most efficient way possible. Traditional advertising and promotional materials may not be sufficient to capture existing or new customers in order to increase sales and profits. Many traditional advertising and promotional materials and delivery methods provide generic materials to all users. Petition 870250088724, dated 09 / 30 / 2025, page 12 / 82 9 / 55 of the dispenser environment. As a result, users may be discouraged by promotional offers and fail to participate in the promotional offer. Thus, the likelihood of a user accepting, agreeing to, participating in, or using a promotional offer may be low. Advertising and promotions in dispensing environments may be less effective at generating sales if the environment is unpleasant, dirty, or has a bad odor, which may cause potential customers to ignore marketing campaigns and disregard advertisements or promotions. In the worst case, a customer may completely abandon a dispensing environment if they feel the dispensing environment is dirty or has unpleasant smells.

[0031] An enhanced promotional system would be able to adaptively determine and deliver promotional offers based on specific characteristics of a dispensing environment user or their vehicle. For example, by determining that a user is a frequent visitor to a dispensing environment to purchase fuel, electricity, or gas, the system could determine what additional promotional offers could be provided to the user, such as a free car wash or a discounted offer on a product or service. Based on user identification, the system could adaptively determine and deliver graphic communication corresponding to a promotional offer specifically tailored to the identified user and / or their vehicle.The adaptive determination and delivery of promotional offers can increase sales and profits for operators in dispensing environments where generic promotional and marketing techniques fail to engage new and existing customers in a purchase. The likelihood of a user accepting the promotional offer to make an unplanned or additional purchase can be used to determine the value of the promotion, so that the user receives a promo. Petition 870250088724, dated 09 / 30 / 2025, page 13 / 82 10 / 55 tion that he will likely accept. Graphic communications can be displayed or provided to the user in various ways described herein. In addition, sensory reinforcement of promotional offers can be provided by an enhanced promotional system in the form of aroma, scent, or fragrance generated to match the product or service available in the dispensing environment or a specific promotional offer, and the graphic communication that identifies them, displayed on a dispenser or other point-of-sale device in the dispensing environment.

[0032] In general, a system is provided for adaptively determining, generating, and delivering graphic communications and associated aromas, fragrances, or smells in a dispensing environment, and methods for their use. Graphic communications may correspond to advertisements, promotions, coupons, discounts, or marketing materials associated with product or service offerings available in the dispensing environment or in related locations or contexts associated with a dispensing environment operator. Graphic communication may correspond to an offer of a discount on fuel, electricity, gasoline, car wash, beverage, diagnostic or repair service, or similar.The system can dynamically and adaptively determine promotional offers of varying values ​​that can be presented to a user, so that the user is more likely to accept the offer and the dispensing environment operator is more likely to make a sale or purchase that would not have been achieved in the absence of the graphic communication. The system can adaptively determine and provide sensory reinforcement associated with a product or service identified by the graphic communication. The sensory reinforcement can include an aroma, smell, or fragrance that can be generated to correspond to a product or service, as well as the generated graphic communication that provides it. Petition 870250088724, dated 09 / 30 / 2025, page 14 / 82 11 / 55 promotional offer associated with a product or service available in the dispensing environment.

[0033] Figure 1 is a process flow diagram illustrating an example method 100 for adaptively determining, generating, and delivering sensory reinforcement in a dispensing environment. In 110, the first data characterizing the state of a dispensing environment are received. The state can be determined based on the first data received from one or more sensors 626 configured in the dispensing environment, as described in relation to Figures 4 and 5A-5B. The state may indicate the presence of customers or vehicles. In some embodiments, the state may indicate a time of day, a local environmental condition (e.g., weather) present in the dispensing environment, a rate or flow of traffic in the dispensing environment, or the use of equipment or services available in the dispensing environment, such as the use of a car wash or a coffee machine or a food vending machine.

[0034] In 120, second data characterizing a graphic communication to be provided on a display screen 528 or 620 within the dispensing environment may be received. The second data may correspond to the third data characterizing a graphic communication determined in step 240 of method 200 described in relation to Figure 2.

[0035] In 130, a sensory reinforcement to be provided in the dispensing environment can be determined based on first data and / or second data. In some modalities, the sensory reinforcement can be determined and provided in the absence of first data or second data. For example, the sensory reinforcement can be generated based on a predetermined schedule.

[0036] In 140, sensory reinforcement can be generated. For example, Petition 870250088724, dated 09 / 30 / 2025, page 15 / 82 12 / 55 the OG 634 can receive control signals from the control module 612 to cause the aroma generators 636 to generate a sensory reinforcement, such as an aroma, a smell or a fragrance.

[0037] In 150, aroma generators 636 can provide sensory reinforcement and / or graphic communication within the dispensing environment. In some embodiments, sensory reinforcement can be provided simultaneously with the display of graphic communication on the dispenser 600. In other embodiments, sensory reinforcement can be provided not simultaneously with graphic communication, such as when determining the presence of undesirable smells from fuel or exhaust gases. In this embodiment, aroma generators 636 can control the generation of a mitigating smell, aroma, or odor to remedy undesirable smells within the fuel dispensing environment.

[0038] Figure 2 is a process flow diagram that illustrates an example process 200 of some implementations of the present subject that can provide adaptive determination and graphical communications delivery in a dispensing environment.

[0039] In 210, a first piece of data characterizing a vehicle present in a refueling environment may be received. The first piece of data may include image data, such as still image data or video image data, which includes the vehicle within the refueling environment. Additionally, in 210, a second piece of data characterizing a vehicle operator may also be received. The second piece of data may include image data, such as still image data or video image data, which includes the vehicle operator. In some embodiments, the second piece of data may include data characterizing the vehicle operator, which is received before the operator's presence in the refueling environment. In some embodiments, the vehicle may display a Petition 870250088724, dated 09 / 30 / 2025, page 16 / 82 13 / 55 Loyalty program identifier, such as a sticker or decal, on the vehicle, which may be included in the image data. The loyalty program identifier may identify the vehicle and the vehicle operator.

[0040] In some embodiments, the first and second data may include non-image data. For example, the first and second data may include loyalty program data that identifies the vehicle and the vehicle operator. The loyalty program data may be associated with the dispensing environment. In some embodiments, the loyalty program data may include a loyalty program account number, a credit card associated with the vehicle operator and the loyalty program account, a loyalty program status, and a purchase history of transactions made by the vehicle operator. In some embodiments, the first and second data may be received before the vehicle enters the dispensing environment.For example, the first and second data points can be received as a result of the vehicle operator logging into a loyalty program application configured on a computing device associated with the vehicle operator.

[0041] In 220, one or more vehicle attributes can be determined based on the initial data. The initial data can include one or more vehicle attributes such as make, model, size, shape, style, fuel type, height, length, width, color, window style, type, age, or vehicle condition.

[0042] One or more vehicle attributes can be determined from the initial data using a computer vision algorithm or similar configured to receive the initial data as input and generate vehicle attributes as output. In some embodiments, the computer vision algorithm may include a classifier. Petition 870250088724, dated 09 / 30 / 2025, page 17 / 82 14 / 55 of images. The image classifier can perform pixel-by-pixel classification and segmentation analysis of the initial data to determine vehicle attributes. In some embodiments, the image classifier can be implemented using one or more image classification methods, including model matching, low-order Markov chains, Hilbert space filling curves, Markov meshes, or dependency trees.

[0043] In some embodiments, one or more vehicle attributes may be determined using loyalty program data stored in a database. For example, upon receiving the initial data associated with a loyalty program from the dispensing environment, one or more vehicle attributes may be determined based on the loyalty program data.

[0044] In 230, a vehicle operator's identity can be determined based on the second data. The operator's identity can be determined from the second data using a computer vision algorithm configured to receive the second data as input and generate the vehicle operator's identity. In some embodiments, the computer vision algorithm may include an image classifier. The image classifier may perform pixel-by-pixel classification and segmentation analysis of the second data to determine the vehicle's attributes. In some embodiments, the image classifier may be implemented using one or more image classification methods, including model matching, low-order Markov chains, Hilbert space filling curves, Markov meshes, or dependency trees. In some embodiments, the operator's identity may include the vehicle operator's gender.

[0045] In some modalities, the operator's identity can be determined using data from the loyalty program stores. Petition 870250088724, dated 09 / 30 / 2025, page 18 / 82 15 / 55 of these are in a database. For example, when receiving second data associated with a loyalty program from the dispensing environment, the vehicle operator's identity can be determined based on the loyalty program data.

[0046] In 240, third-party data characterizing at least one graphic communication may be determined. Third-party data may be determined based on one or more attributes of the vehicle and / or the identity of the vehicle operator. In some embodiments, third-party data may include a graphic communication associated with products or goods offered for sale within the dispensing environment. In other embodiments, third-party data may include a graphic communication associated with goods or services offered for sale outside the dispensing environment, such as at a neighboring commercial location or at a preferred partner / supplier location distant from the dispensing environment.

[0047] Graphic communication may be associated with a promotion, advertisement, marketing offer, or similar for goods or services available in the dispensing environment. Graphic communication may identify the promotion offered and may include graphic elements corresponding to a price, location, time, service, and / or product or item associated with the promotion. Graphic elements may also include user input selections configured to indicate that the user has accepted or declined a promotion identified in the graphic communication. Graphic communication and / or graphic elements may include textual data, graphic data, and / or computer-executable content, which, when executed, may cause a computer system to take other actions. For example, upon receiving input for a graphic element accepting a free car wash promotion, the graphic element may be configured to execute programmatic functionality to do so. Petition 870250088724, dated 09 / 30 / 2025, page 19 / 82 16 / 55 with a voucher for the free car wash being printed on a dispenser or point-of-sale device within the dispensing area, or transmitted to a vehicle operator's computing device.

[0048] In some embodiments, third-party data may be generated based on a specific schedule, calendar, seasonality, or similar, and may not be associated with data associated with a vehicle (e.g., first-party data) or a vehicle operator (e.g., second-party data). For example, third-party data may be determined based on a day / night cycle or schedule that identifies periods of daylight and periods of darkness. A graphic communication associated with a coffee promotion (or availability) could be provided during the early morning hours (e.g., 6 a.m. to 10 a.m.), but would not be provided during the nighttime hours. Similarly, a graphic communication associated with food or alcoholic beverages could be provided during the nighttime hours, but may not be provided during the early morning hours.

[0049] In some embodiments, third-party data may be generated based on state information associated with the dispensing environment, such as the presence or absence of vehicles, a measure of cleanliness of the dispensing environment, or a quantity (or rate) of use of the dispensing environment.

[0050] In 250, graphical communication may be provided on a display screen within the dispensing environment for viewing by the operator. For example, graphical communications may be displayed to the vehicle operator at a dispensing point, a point-of-sale device or terminal, or a computing device viewable by the vehicle operator. In some embodiments, the provision of graphical communication may include storage of the communication. Petition 870250088724, dated 09 / 30 / 2025, page 20 / 82 17 / 55 graphic communication in a database. In some embodiments, graphic communication may be provided on a display screen outside the dispensing environment, such as on a computing device associated with the vehicle operator and / or a computing device configured with a loyalty program application associated with the dispensing environment.

[0051] Figure 3 is a data flow diagram corresponding to methods 100 and 200 described in relation to Figures 1 and 2. The data flow in Figure 3 can be executed by system 300, which may include a user device 302, a point-of-sale (POS) device 304, one or more sensors 306, a graphic communication (GC) generator 308, a database 310, and an olfactory generator 328 configured to generate sensory reinforcements such as smell, aroma, odor, fragrance, or similar. System 300 can be configured to adaptively determine, generate, and deliver sensory reinforcements and graphic communications associated with promotions offered in a dispensing environment.

[0052] The first data 312 that characterize a vehicle present in a dispensing environment can be supplied to and / or received in the GC generator 308 from the user device 302, the POS device 304, one or more sensors 306, and / or the database 310. In addition, the second data 314 that characterize a vehicle operator can be supplied to and / or received from the user device 302, the POS device 304, one or more sensors 306, and / or the database 310. Furthermore, or alternatively, the GC generator 308 can receive additional input data 316 from the POS device 304, the sensors 306, and / or the database 310. The GC generator 308 can determine one or more vehicle attributes 318 based on the first data 312 and an identity 320 of the vehicle operator based on the second data 314. In some cases Petition 870250088724, dated 09 / 30 / 2025, page 21 / 82 18 / 55 some modalities, one or more attributes of the vehicle 318 and the identity 320 of the vehicle operator may be provided and / or received from the database 310.

[0053] In response to the determination of one or more attributes of the vehicle 318 and the identity 320 of the vehicle operator, the GC generator 308 may determine third data 322, including a graphic communication that includes graphic elements that provide textual, graphic, and / or computer-executable content related to a promotion associated with the dispensing environment. In some embodiments, third data 322 may be provided to and / or received from the database 310. The GC generator 308 may determine fourth data 324, characterizing the probability of the operator providing an input by selecting at least one graphic element in the graphic communication. In some embodiments, additional input data 316 may be used to determine fourth data 324. Based on fourth data 324, the GC generator 308 may determine third data 322. In some embodiments, fourth data 324 may be provided to and / or received from the database 310.The determined third-party data 322 may be provided to the POS device 304 and / or the user's device 302 for viewing by the vehicle operator.

[0054] In some embodiments, the third data 322 can be used to determine a sensory reinforcement, such as an aroma, fragrance, or odor, which can be emitted by the olfactory generator (OG) 328 within the dispensing environment, in response to control signals 330 generated by the GC generator 308. For example, in response to the determination of the third data 322, the GC generator 308 can determine, generate, and transmit control signals 330 to an aroma / emission generator that can be configured as OG 328 within the dispensing environment. The OG 328 can then generate a Petition 870250088724, dated 09 / 30 / 2025, page 22 / 82 19 / 55 aroma, scent or smell associated with the graphic communication included in the third data. In some embodiments, the GO 328 can generate the sensory reinforcements in the absence of the third data. The GC generator 308 can iteratively execute 326 one or more aspects of the data flow based on first data 312, new or updated, and / or second data 314, received from any user device 302, the POS device 304, the sensors 306 and / or the database 310.

[0055] Figure 4 is a system diagram illustrating an example 500 system that incorporates some implementations of the subject matter and that can provide the same for adaptively determining and providing graphical communications within a dispensing environment. For example, the 500 system may correspond to the 300 system described in relation to Figure 3. As shown in Figure 4, some components of the 500 system can be configured in a 502 dispensing environment, such as a point of sale where fuel is sold along with other products and services. Within the 502 dispensing environment, one or more 504 computing devices and a 506 service yard can be provided. The 504 computing devices can be associated with a retail operation, such as a convenience store where food products and automotive services can be sold.For example, computing device 504 may correspond to POS device 304 described in relation to Figure 3. In some embodiments, computing device 504 may not be a POS device, but may be a computing device disposed within the dispensing environment in which data associated with a vehicle or vehicle operator can be acquired.

[0056] In some embodiments, the computing device 504 may be a POS device associated with a 508 car wash configuration Petition 870250088724, dated 09 / 30 / 2025, page 23 / 82 20 / 55 located within the dispensing environment 502. The car wash 508 may include one or more sensors 510 that can exchange data with the computing device 504. For example, the sensors 510 may transmit car wash availability data and / or car wash usage data to the computing device 504. For example, the sensors 510 may include image sensors, flow rate sensors, or similar sensors associated with the operation and use of the car wash 508. In some embodiments, the sensors 510 may generate image data used to determine one or more vehicle attributes and / or image data that identifies a vehicle operator.

[0057] The 504 computing device may include a memory 512 which stores computer executable instructions which, when executed by a processor 514, cause the processor to execute one or more applications associated with the operation and control of the car wash, as well as the car wash transactions. The computing device 504 may also include a display 516 configured to provide graphical communications, as described herein. The computing device 504 may also include one or more input devices 518, such as a microphone, optical scanner, keyboard, or similar, where the vehicle operator can provide inputs or data associated with the vehicle or its identity. In some embodiments, inputs may be provided by a user in relation to graphical communication via the display 516 and / or the input devices 518.

[0058] The dispensing environment 502 may also include a 506 yard. The 506 yard may include an area of ​​the dispensing environment in which fuel compartments are located for dispensing fuel via one or more 520 dispensers. In some embodiments, the dispensing environment 502 may Petition 870250088724, dated 09 / 30 / 2025, page 24 / 82 21 / 55 include dispensers configured to dispense other types of “fuel” besides petroleum fuel. For example, 520 dispensers may be configured to dispense electricity, gas (e.g., hydrogen, liquid propane gas (LPG) or compressed natural gas (CNG)), water, or similar. It should be understood that the 502 dispensing environment and 520 dispensers described herein are not limited to petroleum gasoline in liquid form and that other types of dispensers configured to dispense alternative types of fuel may be provided for.

[0059] The dispenser 520 may include a computing device 522. The computing device 522 may include at least one data processor 524 configured to execute one or more aspects of the functionality described herein and memory 526 for storing computer executable instructions to execute one or more aspects of the functionality described herein. The computing device 520 may also include a display 528 configured to present graphical communications to the dispenser user. The computing device 520 may also include one or more input devices 530, such as a microphone, optical scanner, keyboard, or similar, to which a vehicle operator may provide inputs and / or data associated with fuel dispensing. In some embodiments, inputs may be provided by a user via the display 528 and / or the input devices 530.In some embodiments, computing device 522 can be configured to receive control signals generated by computing device 546 (for example, from GC 308 configured on computing device 546) to cause dispenser 520 to generate sensory reinforcements such as aroma, scent, fragrance, or smell that may or may not be associated with graphic communication, as described herein.

[0060] In some implementations, as shown in Figure 4, Petition 870250088724, dated 09 / 30 / 2025, page 25 / 82 22 / 55 The system 500 may include a computing device 532 associated with, corresponding to, or in the possession of a vehicle operator. As shown, the computing device 532 may be located within the yard 506, such as when the vehicle operator is refueling through the dispenser 520. In other embodiments, the computing device 532 may not be located in the yard 506 or in the refueling environment 502. The computing device 532 may include at least one data processor 534 configured to execute one or more aspects of the functionality described herein and a memory 536 for storing instructions to execute one or more aspects of the functionality described herein. The computing device 532 may also include a screen or display 538 configured to present graphical communications and other data related to the refueling environment 502.The computing device 532 may also include one or more input devices 540, such as a microphone, optical scanner, camera, keyboard, or similar, where the vehicle operator can provide inputs and / or data associated with the operation of the computing device 532. In some embodiments, the inputs may be provided by the user via the display 538 and / or the input devices 540. In some embodiments, the memory 536 may store a loyalty program application associated with the vehicle operator. The loyalty program application may include first data characterizing the vehicle and / or second data characterizing the identity of the vehicle operator.

[0061] Computing devices 504, 522, and 532 can be coupled in communication mode with each other and with a server 546 via a network 544. The network 544 can include, for example, any one or more of: a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metro area network. Petition 870250088724, dated 09 / 30 / 2025, page 26 / 82 23 / 55 network (MAN), a wide area network (WAN), a broadband network (BBN), a virtual private network (VPN), the Internet, or similar. In addition, the 544 network may include, but is not limited to, any one or more of the following network topologies, including a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or hierarchical network, or similar.

[0062] In some embodiments, the 520 dispenser can be coupled in communication mode to the 544 network via a 542 yard controller. The 542 yard controller can be configured to control the operations of the 520 dispenser. In some embodiments, the 520 dispenser can be coupled in communication mode to the 544 network without a 542 yard controller.

[0063] As shown in Figure 4, the system 500 may include a server 546 configured to perform operations that adaptively determine, generate, and provide graphical communications associated with the dispensing environment 502. In some embodiments, the server 546 (and / or the network 544) may be configured within the dispensing environment 502. The server 546 may include at least one data processor 548 configured to execute one or more aspects of the functionality described herein, and a memory 550 for storing computer-executable instructions to execute one or more aspects of the functionality described herein. In some embodiments, the server 546 may include a database 552 (for example, corresponding to database 310 in Figure 3), which may store data associated with the functionality described herein.For example, database 552 can store the first data 312, the second data 314, additional input data 316, as well as loyalty program data.

[0064] In some modalities, the 552 database and / or the Petition 870250088724, dated 09 / 30 / 2025, p. 27 / 82 In some modalities, the 24 / 55 memory 550 can store mappings that identify sensory reinforcements corresponding to a specific graphic communication. In other modalities, the database 552 and / or memory 510 can store one or more attributes associated with a sensory reinforcement. For example, attributes can identify a product, a service, a time of day, or a dispensing environment condition associated with a given sensory reinforcement. In some modalities, sensory reinforcement attributes can also include a type, medium, intensity, concentration, composition, or duration of emission of a sensory reinforcement. In some modalities, a predictive model trained in a machine learning process can be configured to determine a sensory reinforcement as an output based on an input that identifies a graphic communication or an attribute of a sensory reinforcement.

[0065] As explained in more detail below, the server 546 may include one or more modules 554 or computer executable instruction programs that perform one or more aspects of the subject described herein using at least one data processor.

[0066] In some embodiments, the one or more modules may include a sensory reinforcement module configured to determine a sensory reinforcement (e.g., a smell) based on sensor data associated with the dispensing environment, a pre-determined and configurable calendar or schedule stored in memory 550 or database 552, or through real-time user input. The sensory reinforcement module may generate control signals associated with the determined sensory reinforcement, and the control signals may be transmitted to the dispenser 520.In response to receiving the control signals, an aroma emitter / generator configured on / above the 520 dispenser can generate an aroma, fragrance, or scent, which may (or may not) be associated with the graphic communication provided. Petition 870250088724, dated 09 / 30 / 2025, page 28 / 82. 25 / 55 measured by display 528 of dispenser 520.

[0067] Figures 5A and 5B illustrate an embodiment of a dispenser 600 that can be used in some implementations of the present subject matter. The dispenser 600 may correspond to the dispenser 520 described previously. In some embodiments, the dispenser 600 includes a dispenser body 601 with an electronic compartment 602, a pump compartment 604, and an image sensor 622. The pump compartment 604 houses a pump configured to pump fuel from a fuel tank or other reservoir, as well as one or more gauges that can be configured to monitor fuel flow, fuel additive flow, and / or the flow of other fuel components. The pump compartment 604 may also include other components to facilitate fuel dispensing and mixing, such as motors and valves, a filter / filtration system, a vapor recovery system, and the like.The pump compartment 604 is isolated from the electronic compartment 602 within the dispenser 600 for safety and / or maintenance purposes, as will be observed by a specialist in the field. Therefore, fuel cannot flow from the pump compartment 604 to the electronic compartment 602, but rather from the pump compartment 604 through hose 606 to a nozzle 608 for dispensing. As will be observed by a specialist in the art, the nozzles 608 are configured to dispense fuel from the dispenser 600 as pumped by the pump. The dispenser 600 also includes a nozzle receptacle 609 configured to store the nozzle 608 when not in use.

[0068] As mentioned above, in some implementations, dispenser 600 may include one or more components configured to send and / or receive data. For example, dispenser 600 may include a wireless transceiver 624 positioned in the compartment. Petition 870250088724, dated 09 / 30 / 2025, p. 29 / 82 26 / 55 electronic component 602 or elsewhere on the dispenser 600, such as on the dispenser body 601. The wireless transceiver 624 may be coupled in communication mode to the wireless communications module 618. In some embodiments, the wireless transceiver 624 may be a Bluetooth wireless transceiver configured to exchange data with a computing device via short-range radio signals. In some embodiments, one or more sensors 626 may be coupled to the dispenser 600. The one or more sensors 626 may correspond to the sensors 306 described in relation to Figure 3. In some embodiments, one or more sensors 626 may include image sensors configured to acquire image data associated with the vehicle or the vehicle operator at the refueling station 600. In some embodiments, one or more sensors 626 may include an air quality sensor configured to detect the presence of fuel and / or smoke or combustion exhaust vapors.In some embodiments, one or more sensors 626 may include a fluid sensor configured to detect a fluid leak from within the yard 506. In some embodiments, one or more sensors 626 may not be configured within or on the fueling station 600, but instead may be configured in one or more locations within the yard 506 or the fueling environment 502.

[0069] In some implementations, the refueling station 600 can be configured to supply electricity and may include various components to supply the electricity. For example, dispenser 600 can be configured as an electric vehicle charger. In such embodiments, dispenser 600 may include a charging cable 628 attached to the dispenser body 601 at one end and configured to supply electricity to a charging connector 630 attached to the opposite end. The connector of Petition 870250088724, dated 09 / 30 / 2025, page 30 / 82 27 / 55 charging connector 630 can be configured to attach to a vehicle charging port (not shown) and to supply the electricity provided by the dispenser 600, via the charging cable 628, to the vehicle when attached to the charging port. When not in use, the charging connector 630 can be stored in a charger receptacle 632 formed in the body of the dispenser 601.

[0070] In some embodiments, the dispenser 600 may include an olfactory generator (OG) 634. The OG 634 may correspond to the OG 328 described in relation to Figure 3. The OG 634 may include one or more aroma generators 636, such as a first aroma generator 636A configured to generate a first aroma, fragrance or smell and a second aroma generator 636B configured to generate a second aroma, fragrance or smell that may be different from the first aroma, fragrance or smell. In some embodiments, the first aroma generator 636A and the second aroma generator 636B may be configured to generate the same aroma, fragrance or smell. In some embodiments, the aroma generators 636 may be modular components that can be easily replaced within the OG 634 for maintenance, replacement or to be configured in relation to a specific graphic communication (and therefore a promotional offer).In this way, a dispensing environment operator can configure the OG 634 to generate different sensory reinforcements that can be associated with different promotional campaigns.

[0071] Aroma generators 636 may include an aroma generating medium, such as a stick or capsule containing a specific medium or material configured to emit or otherwise deliver a vapor, aroma, or emission that will generate an olfactory response when received within a human body. Aroma generators 636 Petition 870250088724, dated 09 / 30 / 2025, page 31 / 82 28 / 55 may also include a motorized fan configured to distribute the emission to the surrounding environment. In some embodiments, the aroma generator 636 may include a heating element and / or a fluid reservoir containing a fluid, which may be associated with the generation of a sensory reinforcement, such as a smell, aroma, fragrance or similar.

[0072] A variety of smells, aromas, and fragrances can be configured in the aroma generators 636. In some embodiments, the smells can be associated with a product or service identified in the graphic communications that can be provided for display in the dispenser 600. For example, the aroma generators 636 can be configured to generate a coffee smell or aroma when the display 620 is displaying a graphic communication associated with a promotional offer related to a coffee product available in the dispensing environment. In this example, the coffee aroma can be generated with graphic communications displayed in the early morning hours when a vehicle operator might be looking for a coffee drink.In another example, aroma generators can be configured to generate a scent associated with a food product, such as the smell of fried chicken or a hamburger, which can be generated at lunchtime in relation to graphic communication identifying a promotional offer of fried chicken or a hamburger. In this way, the system described here can advantageously generate sensory reinforcements that are likely to influence a customer in the dispensing environment to purchase the product or service identified in the graphic communication associated with the generated smell, aroma, or fragrance. As a result, operators in the dispensing environment are more likely to increase sales and revenue, build customer loyalty, and enhance the customer shopping experience. Petition 870250088724, dated 09 / 30 / 2025, page 32 / 82 29 / 55

[0073] In some embodiments, aroma generators 636 can be configured to generate obscuring smells, aromas, or fragrances, which can be configured to mask undesirable conditions or aromas that may be present in the dispensing environment. For example, customers are unlikely to like (or even abandon) a dispensing environment that has a strong smell of fuel or vehicle exhaust fumes. Aroma generators 636 can be configured to generate aromas, fragrances, or scents that can mask, neutralize, or otherwise alter or replace undesirable smells in the dispensing environment, so that customers are more likely to purchase fuel or other products or services in the fuel dispensing environment.

[0074] In addition, the aroma generator 634 may include at least one indicator mechanism 638 to provide an indication of the operation of the aroma generators 636. The indicator mechanism 638 may further be configured to provide status indications regarding the operational or maintenance state of the aroma generator 634 and its components. In some embodiments, the indicator mechanism 638 may include a visible element, such as a light-emitting diode (LED), and / or a loudspeaker configured to generate audible messages.

[0075] Figure 6 is a system block diagram illustrating one embodiment of a 700 dispensing system. The 700 dispensing system may correspond to the parts of the 500 system shown and described in relation to Figure 4, and the 705 dispensers may correspond to the 520, 600 dispensers shown and described in relation to Figures 4 and 5A-5B, except where otherwise indicated. The 700 dispensing system may be configured in a dispensing environment, which may include a plurality of 705 dispensers arranged around a dispensing environment courtyard, an ins Petition 870250088724, dated 09 / 30 / 2025, page 33 / 82 30 / 55 installation or retail sales operation and / or a vehicle service or maintenance facility or operation. The 700 dispensing system includes a 705 dispenser capable of exchanging data with a dispenser user, a vehicle, and / or a dispenser user's computing device. The 705 dispenser can perform operations that include, but are not limited to, receiving inputs related to the selection of products available through the 705 dispenser, executing dispensing transactions, exchanging loyalty program data with users, displaying graphic and textual content associated with goods and services available in the dispensing environment, and receiving user inputs about the goods and services available.

[0076] As shown in Figure 7, the dispenser 705 may include an electronic compartment 706 and a pump compartment 707. The electronic compartment 706 may contain electronic components to facilitate payment for dispensed products, such as fuel, and to facilitate the dispensing of dispensed products. In some embodiments, the electronic components may facilitate payment for goods and services available in the dispensing environment, including, but not limited to, a food item, a beverage, a parking space, a pharmacy item, deliveries, a car wash, a tire pressure check, public transportation, and the like.The electronic compartment 706 may include an image sensor 710, data processor(s) 716, wireless module(s) 714, wired communication module(s) 715, input devices 711, output devices 712, and a memory 719 or similar non-transient storage medium configured to store computer-readable and executable instructions, which, when executed by the processor 716, perform dispenser operations 705 described herein.

[0077] The 710 image sensor may include a thermal camera. Petition 870250088724, dated 09 / 30 / 2025, page 34 / 82 31 / 55 metric, an infrared camera, a digital still camera, or a video camera, although other optical sensors are possible. In some embodiments, the image sensor 710 may be fixed to an external surface of the dispenser 705. In some embodiments, the image sensor 710 may be configured within the dispensing environment and communicatively coupled to the processors 716. Input devices 711 may include an alphanumeric keypad, a numeric keypad, a microphone, or similar. Output devices 712 may include a loudspeaker, a printer, or similar.

[0078] Display 713 may be able to provide information to a user of dispenser 705. Display 713 may have a variety of configurations, such as a cathode ray tube (CRT) screen, a liquid crystal display (LCD) screen, a light-emitting diode (LED) screen, a touch screen, and the like. For example, display 713 may include a single display. Alternatively, display 713 may include multiple displays. For example, a first display 713 may be on the front of dispenser 705 and a second display 713 may be on the back of dispenser 705. As another example, display 713 may include two displays mounted side-by-side to increase the overall size of the display. As another example, display 713 may include a first and a second display mounted side-by-side on the front of dispenser 705, and may include a third and a fourth display mounted side-by-side on the back of dispenser 705.

[0079] Communication modules, such as wireless communication module(s) 714 or wired communication module(s) 715, are capable of exchanging data between the dispenser 705 and communicatively coupled computing devices to the dispenser 705. For example, in some embodiments, the communication module(s) Petition 870250088724, dated 09 / 30 / 2025, page 35 / 82 32 / 55 Wireless Communication 714 modules may be able to communicate or exchange data wirelessly with a remote system (e.g., a remote cloud server, a third-party payment authorization system, etc.) using a variety of communication protocols, e.g., TCP / IP, etc. In some implementations, the Wireless Communication 714 module(s) may be able to facilitate wireless communication via a short-range communication link. For example, the Wireless Communication 714 module(s) may include a transceiver configured to communicate via a variety of short-range wireless techniques, such as a Bluetooth protocol, a Wi-Fi protocol, Near Field Communication (NFC), an Ultra Wideband (UWB) protocol, a Radio Frequency Identification (RFID) protocol, etc.Any of the various types of wireless connectivity hardware can be used for short-range wireless connectivity, as will be appreciated by a specialist in the field. The types of wireless connectivity that the 714 wireless communication module(s) include(s) can be chosen by the 700 dispensing system owner according to the current configuration of the dispensing location and / or future plans for the dispensing environment, and the 714 wireless communication module(s) can be manufactured and / or upgraded accordingly.

[0080] In some embodiments, the wireless module(s) 714 can operationally connect the dispenser 705 to a vehicle 730 and to a computing device 735, which in this embodiment is a user's mobile device 735, as shown in Figure 6. The wireless module 714 may include, for example, a transceiver that communicates via Bluetooth protocol, cellular protocol, Wi-Fi protocol, near-field communication (NFC) and / or a radio frequency identification (RFID) protocol. The wired communication module 715 operationally connects the dispenser 705 to a remote server. Petition 870250088724, dated 09 / 30 / 2025, page 36 / 82 33 / 55 user profile 745 and to an advertising and media content delivery server 750 via a network of retail stations 740. The network of retail stations 740 can connect multiple dispensers 705 to each other via a local area network (LAN).

[0081] In some embodiments, the wired communication module(s) 715 may be configured to communicate or exchange data via a wired connection in addition to, or instead of, a wireless connection. A wired connection may be used, for example, for a local communication link between the dispenser 705 and a local computing system external to the dispenser 705 (e.g., a gas station controller, a point-of-sale (POS) device in the store, etc.). A wired connection may provide more security and / or stability than a wireless connection and / or may allow a legacy dispenser 705, configured to communicate only via one or more wired connections, to implement dynamic content management provided by the display 713. Wired communication may occur via any of a variety of wired communication protocols, e.g., TCP / IP, etc., as will be appreciated by a person skilled in the art.Some 705 dispensers are manufactured with two-wire connectivity, and wired communication can therefore be done via two wires, such as via a two-wire connection from the controller's area network bus (CAN bus), a two-wire RS485 connection, a current loop connection, or another type of two-wire connection. Some 705 dispensers are additionally or alternatively manufactured with wired connectivity and can therefore be configured to provide wired communication via a wired connection, such as an Ethernet cable or other network cable. Older 705 dispensers typically have two-wire connectivity capabilities, while newer 705 dispensers typically... Petition 870250088724, dated 09 / 30 / 2025, page 37 / 82 34 / 55 have Ethernet connectivity features.

[0082] The processor(s) 716 may include one or more processors that are part of at least one computing system. In one embodiment, the processor(s) 716 include at least one image processor 717 and one communications processor 718, as shown in Figure 7. An image processor may receive one or more images from the image sensor 710 and determine customer identity information using the images. The identity information may include, for example, a customer's facial features, vehicle features, license plate number, non-facial body features, and the like. The image processor 717 may receive an image from the image sensor 710, for example, when the fuel pump 705 detects that a customer or user is near the fuel pump 705 and / or is in the field of view of the image sensor 710.The image can be of the customer (for example, it may contain a visual representation of the customer) and / or of the customer's vehicle, for example. The 717 image processor is capable of performing operations including, but not limited to, receiving image data and identifying physical characteristics of the user or a vehicle to determine regions within the image data where the customer's face, body, and vehicle reside.

[0083] Using these regions, one or more image features related to the customer's face, body, and vehicle can be used. For example, a facial feature might include skin texture; relative position, size, and / or shape of the eyes, nose, cheekbones, and jaw; and similar. Body features might include height, weight, hair color, body shape, and similar. Vehicle features might include shape, color, license plate number, manufacturer / make / model sticker, and similar.

[0084] In at least some implementations, the processor Petition 870250088724, dated 09 / 30 / 2025, page 38 / 82 The 35 / 55 image processor 717 is capable of classifying aspects of image data as a vehicle, a non-facial body part, and / or a security object or event. For example, the 717 image processor can classify (or determine) customer vehicle characteristics based on vehicle features. These characteristics may include, for example, license plate number, vehicle make, vehicle type and / or fuel type required, and vehicle model.

[0085] The 717 image processor is also capable of classifying (or determining) customer characteristics that do not directly derive customer identity based on non-facial body features. For example, the 717 image processor is capable of determining a customer's height, weight, age, sex, disability (e.g., whether they are in a wheelchair or not, etc.) and similar characteristics.

[0086] The 717 image processor is also capable of classifying (or determining) customer behavior related to safety and is based on an extracted feature present in the image data. For example, the 717 image processor can determine if the customer is smoking, if they are on the ground before refueling, if the vehicle's engine is running during refueling, and if the customer is about to leave (which may include leaving the gas station without paying for the refueling). Other determinations may include environmental, mechanical, electrical, and / or logical instruction conditions, such as temperature, pressure, humidity, fuel leaks, open panels, pump intrusion, power irregularities, monitoring timer expiration, and software exceptions.

[0087] Based on these classifications, the image processor 717 is capable of generating an alarm. The alarm may include a warning (e.g., signal, audio, light, and the like) to an attendant in the dispensing environment, such as at a 705 dispenser location. The warning may Petition 870250088724, dated 09 / 30 / 2025, page 39 / 82 36 / 55 include an audible sound emanating from dispenser 705, a visual or graphic warning on the dispenser 705 display 713 indicating that products cannot be dispensed until the detected problem is corrected, and similar actions. Alarm generation may include performing a corrective action, for example, restarting dispenser 705 (e.g., if a mechanical, electrical and / or logical problem with dispenser 705 is detected by image processor 717), switching off dispenser 705 (e.g., if an unsafe condition is detected by image processor 717, such as the customer smoking before or during refueling, the customer not being grounded before refueling, the vehicle engine running during refueling, or a mechanical, electrical and / or logical problem with dispenser 705 is detected that cannot be corrected without manual intervention), downloading instructions to dispenser 705 (e.g.,to correct a mechanical, electrical and / or logical problem with dispenser 705) and / or generate notifications for other components in the dispensing facility that includes dispenser 705 (for example, in case an unsafe condition is detected by image processor 717 that could affect the safe operation of one or more other dispensers 705 within the dispensing environment).

[0088] In at least some implementations, image data, including the facial features of a user or customer, can be transmitted via the dispenser's communication module(s), such as the wireless module(s) 714 and / or the wired communication module(s) 715, to a remote user profile server 745, as described in more detail below.

[0089] Referring once again to Figure 6, the dispenser 705 can transmit image data, including facial features of a user or client, to a remote user profile server. Petition 870250088724, dated 09 / 30 / 2025, page 40 / 82 37 / 55 745, in order to associate the customer with a known customer identity. The remote user profile server 745 can receive facial features and access a database 755 (which may include one or more databases) containing known customer features. The database 755 may contain features of customers who have previously visited the dispenser 705 or who have previously enrolled in a customer rewards program associated with the unit providing the dispenser 705 and provided an image of their face in association with the program. The database 755 may also associate unique identities (e.g., names or unique identifiers) with known facial features, for example, in a table. The remote user profile server 745 can compare the received facial features with the features in the database 755 to find a match.If and once a match is found, the remote user profile server 745 can use the associated client identifier to query a user profile database 760. The user profile database 760 may contain user profiles for each known client in the characteristics database 755 (which may include one or more databases). User profiles may include preferences related to dispensed products (e.g., a preferred product rating, a product type, a payment method, a loyalty rewards identifier, whether loyalty rewards should be applied to a present purchase, whether or not to purchase a car wash, and the like). The user profile and / or identity may be transmitted from the remote user profile server 745 to the dispenser 705.

[0090] The user profile and / or identity can be received by communications processor 718 and stored in memory 719. The user profile can be used by the processor of Petition 870250088724, dated 09 / 30 / 2025, page 41 / 82 38 / 55 communications 718 to provide a personalized product dispensing experience. For example, the user profile can be accessed and dispenser 705 can be configured with the customer's preferences. This may include displaying, on display 713, a preference selection screen populated with the customer's dispensing preferences as specified in the user profile. In at least some implementations, dispenser 705 may display a personalized greeting on display 713.

[0091] In at least some implementations, identity information may be received by communications processor 718. Identity information may include a name or unique identifier of the client. This identity information may be used by communications processor 718 to acquire the user profile from the remote user profile server 745. In at least some implementations, identity information may include, for example, facial features of the client, vehicle characteristics, license plate number, non-facial body features, and the like.

[0092] In at least some implementations, the user's identity can be provided to a media and advertising content delivery server 750, which can provide personalized or targeted ads and content to the dispenser 705 for delivery to the customer during product dispensing, for example, by displaying the ads and content on the display 713. For example, once the user's identity is determined, the ads can be dynamically determined and delivered.

[0093] Advertisements can be pre-specified by remote traders. Remote traders can be any suitable sellers of goods and / or services. For example, a trader might sell durable goods (e.g., vehicle parts, toys, Petition 870250088724, dated 09 / 30 / 2025, page 42 / 82 39 / 55 etc.), perishable goods (e.g., food, beverages, etc.), intangible goods (e.g., software, digital media, etc.) or services (e.g., oil changes, car washes, etc.). Remote merchants may include any appropriate computer systems (e.g., servers and databases) that allow them to send data about their products and / or services via a communication network to the fuel pumps. Remote merchants may operate proactively, interactively, and / or passively with fuel pumps to market and / or sell their products and / or services. For example, remote merchants may download merchandising content (advertisements and pricing data) to the 705 pumps at designated times or events, or they may download merchandising content to the 705 pumps upon request.In at least some implementations, remote merchants may maintain a web-based portal through which 705 pumps can download content. As discussed here, remote merchants are remote in the sense that they are not located in the dispensing environment that includes the 705 pumps to which the remote merchants provide advertisements and / or other content. Thus, remote merchants may be located in close proximity to the dispensing environment. One or more merchants, of course, may be located at greater distances (e.g., across the state or country) from the dispensing environment.

[0094] Dynamic ads may include a listing of products and / or services, along with descriptions and pricing information. Ads may include text, graphics, audio, and / or video for presentation on dispenser 705.

[0095] Using the user's profile and / or user identity information, 705 dispensers can determine when to present the merchant-provided data described above. By Petition 870250088724, dated 09 / 30 / 2025, page 43 / 82 40 / 55 For example, a 705 dispenser can present data (e.g., on a display) at certain points in a product dispensing session (e.g., while a product or fuel is being dispensed or after the product or fuel dispensing is complete). The 705 dispenser can then determine if the customer demonstrates interest in the merchant's data (e.g., by detecting user input in relation to the presented data). If the 705 dispenser detects user interest in the data provided by the merchant, the 705 dispenser can present additional information about the products and / or services and determine if the customer wishes to order a product and / or service. Additional information about products or services may include textual descriptions, images, audio, and / or video.

[0096] If a customer wishes to order a product and / or service, the 705 dispenser can obtain order data (e.g., quantity, price, and delivery information) or the order data can be included or inferred from the customer's user profile. The 705 dispenser can also obtain payment data, or the payment data can be included or inferred from the user profile. The 705 dispenser can also assess whether the payment data is sufficiently complete. If the payment data is acceptable, the 705 dispenser can then generate a message to the appropriate remote merchant regarding the order and payment information and generate a receipt for the customer. The appropriate merchant can then arrange for the delivery of the product and / or service.

[0097] To facilitate interaction with the customer in at least some ways, the user profile may include customer-related data. Customer-related data may, for example, be associated with a customer identifier (e.g., a credit card number, a personal identification number (PIN), a Petition 870250088724, dated 09 / 30 / 2025, p. 44 / 82 41 / 55 telephone number, a radio frequency identification (RFID) number, or a loyalty program number). Customer-related data may be information pertaining to a product dispensing session (e.g., a product or fuel type, a display language for the dispenser screen, audio settings for the dispenser, or payment preferences (e.g., a specific credit card, a specific debit card, cash to be paid at a staffed payment terminal, etc.)), data pertaining to services in the dispensing environment (e.g., car wash, air pump, or water hose), or customer-related data (e.g., address and preferred payment types). In at least some implementations, customer-related data may be used to identify other information that may be of interest to the customer.For example, specific types of goods (e.g., beverages, newspapers, or food) or offers (e.g., coupons or advertising) can be presented to the customer based on customer-related data. This presentation could, for example, be based on the customer's previous purchasing habits at a gas station store. Customer-related data can be obtained from the user's profile and / or from a remote server using the customer's identity.

[0098] In at least some implementations, the dispenser 705 can receive the user profile directly from a vehicle 730 (e.g., the customer's vehicle) and / or from a mobile device 735. Each of the vehicles 730 and the mobile device 735 can include wireless module(s) 765, 770 (respectively) communicating with each other and with the wireless module(s) 714 of the dispenser 705. Communications between the vehicle 730 and the dispenser 705 can use an on-board diagnostic (OBD) mechanism of the vehicle 730, for example, OBDII technology in which the vehicle 730 includes an OBDII port (cars manufactured...). Petition 870250088724, dated 09 / 30 / 2025, page 45 / 82 42 / 55 (models manufactured after 1996 have an OBDII port). A copy of the user profile 780 may be contained in the customer's vehicle (e.g., a smart vehicle with at least one data processor that is part of at least one computing system with the user profile stored in a memory of at least one computing system) and / or a copy of the user profile 775 may be contained in the customer's mobile device 735 (e.g., in a memory of the same). When the dispenser 705 detects that the customer is nearby (e.g., by means of the image sensor 710 and / or the wireless module(s) 714), the wireless module(s) 714 may initiate a communication session with the vehicle 730 and / or the mobile device 735 and retrieve the customer's user profile. Since the user profile is received directly from vehicle 730 or mobile device 735, the personalized dispensing experience can be provided as described above.

[0099] Returning to Figure 7, the electronic compartment 706 may also include a payment mechanism 720 (e.g., a card reader, a Near Field Communication (NFC) module, etc.) configured to facilitate payment for dispensed products, such as fuel (or other goods and services). The payment mechanism 720 may be configured to receive inputs, such as, for example, user identification information and / or payment information, and deliver them to the controller 721. For example, the payment mechanism 720 may include a barcode and / or QR code reader and / or an NFC contactless card reader to receive payment information, user identification information, vehicle information, and / or loyalty program information.

[00100] Electronic compartment 706 may also include a controller 721 configured to receive instructions from the processor(s). Petition 870250088724, dated 09 / 30 / 2025, p. 46 / 82 43 / 55 dispenser(s) 716 and generate one or more control signals that control the operations of the dispenser components 705 according to the operations described herein. In some embodiments, the controller 721 may include a data processor and a memory that stores computer-readable and executable instructions, forming part of at least one computing system within the electronic compartment 706. In some embodiments, the controller 721 may be operationally coupled to components of the electronic compartment 706, such as the display 713, the image sensor 710, the wireless communication module(s) 714, the wired communication module(s) 715, the processor(s) 716, the memory 719 and the payment mechanism 720, and the controller 721 may be configured to control their operations.In some embodiments, the controller 721 can be configured as a fuel controller and can be operationally coupled to components of the pump compartment 707, such as the pump 708 or the product meter 709. The controller 721 can generate control signals that control the operations of the pump 708 or the product meter 709.

[00101] The controller 721 can be further configured to receive and / or control one or more sensors 622, 626. The controller 721 can be coupled in communication form to the OG 634 and can provide control signals to it to cause the OG 634 to generate a sensory reinforcement, such as a smell, an aroma or a fragrance from the aroma generators 636. The controller 721 can also generate and provide control signals associated with any components of the OG 634, such as the indicator mechanism 638.

[00102] Pump compartment 707 houses a pump 708 configured to dispense a liquid product, such as fuel, from a storage tank or other reservoir. Pump compartment 707 may also include one or more me Petition 870250088724, dated 09 / 30 / 2025, page 47 / 82 44 / 55 Product dispensers 709 that can be configured to monitor the flow of dispensed product, the flow of additives added to the dispensed product, and / or the flow of other fuel components of the dispensed product. The pump compartment 707 may also include other components to facilitate product dispensing and mixing, such as motors and valves, a filtration system, a vapor recovery system, and the like. The pump compartment 707 is isolated from the electronic compartment 706 within the dispenser 705 to facilitate safety and / or maintenance, as will be observed by a specialist in the field.The dispensed products do not flow or are not transported from the pump compartment 707 to the electronic compartment 706; instead, the dispensed products, such as fuel, whether flowing or not, are transported through the pump compartment 707 to a dispensing device of the dispenser 705, such as a hose and a nozzle at one end of the hose. The dispenser 705 may include any number of hoses and associated nozzles.

[00103] An expert in the field will understand that the 705 dispenser can have several other configurations. Various exemplary implementations of dispensers and methods for provisioning software for them are described in more detail, for example, in U.S. Patent No. 10,214,411, “Fuel Dispenser Communication” filed February 26, 2019; U.S. Patent No. 10,269,082 entitled “Intelligent Fuel Dispensers” filed April 23, 2019; U.S. Patent No. 10,577,237 entitled “Methods And Devices For Fuel Dispenser Electronic Communication” filed March 3, 2020; U.S. Patent No. 10,726,508 entitled “Intelligent Fuel Dispensers” filed July 28, 2020; U.S. Patent No. 11,276,051 entitled “Systems and Methods for Convenient and Secure Mobile Transactions” filed on 15 Petition 870250088724, dated 09 / 30 / 2025, page 48 / 82 45 / 55 March 2022; U.S. Patent No. 11,429,945 entitled “Outdoor Payment Terminals” filed August 30, 2022; U.S. Patent No. 11,443,582 entitled “Virtual Payment System and Method for Dispensing Fuel” filed September 13, 2022; U.S. Patent Application Publication No. 2023 / 0196360 entitled “Conducting Fuel Dispensing Transactions” published June 22, 2023, and U.S. Patent Application Publication No. 2023 / 0103400 entitled “Intelligent Electronic Fueling Station Component Provisioning” published April 6, 2023, each of which is incorporated herein by reference in its entirety.

[00104] Figure 8 illustrates a perspective view of an embodiment of a dispenser 800. The dispenser 800 is an embodiment of the dispenser 705 of Figures 6 and 7. The dispenser 800 can be configured to dispense liquid products (e.g., petroleum fuel). For example, in some embodiments, the dispenser 800 can be configured to dispense liquid products such as gasoline, diesel oil, ethanol-based fuels, biofuels, diesel exhaust fluid (DEF), fuel additives (e.g., acetone, ether, nitrous oxide, nitromethane, butyl rubber, ferox, oxyhydrogen), water, and the like.

[00105] As shown in Figure 8, the dispenser 800 may include a dispensing body 802 in which the electronic compartment 706 and the pump compartment 707 are configured. The dispenser 800 may also include a dispensing cover 804 coupled to the dispensing body 802. In some embodiments, the dispensing body 802 may include the dispensing cover 804. In some embodiments, the dispensing body 802 may exclude the dispensing cover 804. The dispensing cover 804 may include at least one image sensor 710 and at least one wireless transmission module 714 configured thereon. In some embodiments, the Petition 870250088724, dated 09 / 30 / 2025, page 49 / 82 46 / 55 dispenser body 802 may additionally or alternatively include an image sensor 710. As shown further, dispenser body 802 may include a display 713, a payment mechanism 720 and a dispensing assembly 806.

[00106] The dispenser body 802 may include an electronic compartment 706 and a pump compartment 707. The pump compartment 707 is isolated from the electronic compartment 706 within the dispenser 800 for ease of safety and / or maintenance, as will be appreciated by a person skilled in the art. Thus, the dispensed products or fuel cannot flow from the pump compartment 707 to the electronic compartment 706, but rather from the pump compartment 707 to the dispensing assembly 806. The dispensing assembly 806 may include a hose 808 coupled to a nozzle 810 for dispensing the liquid product. As will be observed by a person skilled in the art, nozzle 810 can be configured to dispense liquid product from dispenser 800 as pumped by pump 708. Dispensing assembly 806 may also include a nozzle receptacle 812 configured to store nozzle 810 when not in use.In some embodiments, the dispenser 800 may include 1, 2, 3, 4, 5, or 6 dispensing sets 806. In some embodiments, one or more first dispensing sets 806 may be provided on a first side of the dispenser 800 and one or more second dispensing sets 806 may be provided on a second side of the dispenser 800 opposite the first side of the dispenser 800.

[00107] In some embodiments, the dispenser 800 can be configured to dispense diesel exhaust fluid (EDF) and may include a heater 814 within the pump compartment 707 of the dispenser body 802. The heater 814 can be configured to heat the EDF and parts of the pump compartment 707 and / or the Petition 870250088724, dated 09 / 30 / 2025, pp. 50 / 82 47 / 55 dispensing sets 806. The heating components of the 800 dispenser can be advantageous in climates where freezing temperatures are a concern.

[00108] In some implementations, the dispensers described herein may be configured for other types of dispensed products, in addition to or instead of a liquid dispensed product. For example, the dispenser may be configured to dispense products in gaseous form, such as hydrogen, compressed natural gas (CNG), liquefied natural gas (LNG), electricity, or similar. It should be understood that the dispensing environments, dispensing systems, and dispensers described herein are not limited to dispensing products in liquid form and that the dispensing environments, dispensing systems, and dispensers described herein may additionally or alternatively be configured to dispense products in non-liquid forms, such as steam, gas, or electricity. For example, in some implementations, dispenser 800 may be a hydrogen dispenser.As another example, in some implementations, dispenser 800 might be a compressed natural gas dispenser. As yet another example, in some implementations, dispenser 800 might be an electric fuel dispenser configured to dispense electricity.

[00109] Dispenser 900 of Figure 9 is another embodiment of dispensers 705 and 800 of Figures 6 to 8, except where otherwise indicated. Dispenser 900 can be configured to dispense electricity. For example, dispenser 900 can be configured as an electric vehicle charger. Dispenser 900 can be operationally coupled to a power source 902, such as a local or regional power grid, a battery backup power source, a retail sales unit, or a vehicle workshop located near dispenser 900. Petition 870250088724, dated 09 / 30 / 2025, pp. 51 / 82 48 / 55

[00110] The dispenser 900 may include a charging cable 904 coupled to a dispenser body 906 of the dispenser 900. In some embodiments, the dispenser 900 may include multiple charging cables 904, as shown in Figure 9, and is not limited to a configuration with a single charging cable 904. The charging cable 904 may be configured to supply electricity to a charging connector 908. The charging connector 908 may be configured to couple to a vehicle charging port and supply the electricity supplied by the dispenser 900, via the charging cable 904, to the vehicle when the charging connector 908 is coupled to the vehicle charging port. When not in use, the charging connector 908 is configured to be stored in a charger receptacle 910 formed in the body of the dispenser 906.

[00111] Dispenser 1000 shown in Figure 10 is another embodiment of dispensers 705 and 800 of Figures 6 to 8, except where otherwise indicated. Dispenser 1000 can be configured to dispense gaseous products such as compressed natural gas (CNG). In some embodiments, dispenser 1000 can alternatively be configured to dispense liquefied petroleum gas (LPG), hydrogen, and liquefied natural gas (LNG). For example, dispenser 1000 can be operationally coupled to a gas supply 1002 of CNG or other gaseous product, such as a local or regional pipeline, a stored gas supply located within the dispensing environment with dispenser 1000, or a mobile pipe trailer near dispenser 1000.

[00112] The dispenser 1000 may also include one or more dispensing assemblies 1006 configured within the dispenser body 1004. The dispensing assembly 1006 may include a hose 1008 coupled to a nozzle 1010 for dispensing the gaseous product. Petition 870250088724, dated 09 / 30 / 2025, pages 52 / 82 49 / 55 so of GNC. As will be appreciated by a person skilled in the art, nozzle 1010 can be configured to dispense GNC product from dispenser 1000. Dispensing assembly 1006 may also include a nozzle receptacle 1012 configured to store nozzle 1010 when not in use. In some embodiments, dispenser 1000 may include 1, 2, 3, 4, 5, or 6 dispensing assemblies 1006. In some embodiments, one or more first dispensing assemblies 1006 may be provided on a first side of dispenser 1000 and one or more second dispensing assemblies 1006 may be provided on a second side of dispenser 1000, opposite the first side of dispenser 1000.

[00113] In some embodiments, the dispensers described herein may be configured to dispense multiple types of products. For example, a first portion of a dispenser, including a first dispensing assembly, may be configured to dispense a liquid product, such as petroleum or DEF, and a second portion of the same dispenser may include a second dispensing assembly configured to dispense a non-liquid product, such as electricity, or a gaseous product, such as CNG, LNG, LPG, or hydrogen. A variety of combinations of portions and dispensing assemblies required to dispense multiple different dispensed products may be provided for within a single dispenser body as described herein.

[00114] Exemplary technical effects of the machine-readable non-transient storage methods, systems, apparatus and means described herein include, by way of non-limiting example, the adaptive determination, generation and delivery of a sensory reinforcement associated with graphic communications within a dispensing environment. This system and method may allow for the more effective generation and delivery of graphic communications of promotional offers or Petition 870250088724, dated 09 / 30 / 2025, pp. 53 / 82 50 / 55 advertisements associated with a product or service offered within the dispensing environment, generating and providing scents, aromas, and / or fragrances that can be associated with the products or services and provided with graphic communication. As a result, it is possible to increase sales and revenue while optimizing the use of services and product offerings, such as food or fuel dispensing. Customer loyalty and brand recognition can be enhanced by providing selected graphic communications that coincide with the generation of sensory reinforcements such as aromas, scents, or fragrances, and vehicle operators may experience greater satisfaction with purchases and / or use of the dispensing environment as a result.

[00115] Certain exemplary embodiments have been described to provide a general understanding of the principles of structure, function, manufacture, and use of the systems, devices, and methods disclosed herein. One or more examples of such embodiments have been illustrated in the accompanying drawings. Those skilled in the art will understand that the systems, devices, and methods specifically described herein and illustrated in the accompanying drawings are non-limiting exemplary embodiments and that the scope of the present invention is defined exclusively by the claims. The features illustrated or described in connection with an exemplary embodiment may be combined with the features of other embodiments. Such modifications and variations are intended to be included within the scope of the present invention.Furthermore, in this disclosure, components with similar names across different modalities generally share similar characteristics, and therefore, within a specific modality, each characteristic of each component with similar names is not necessarily fully elaborated.

[00116] The subject described here can be implemented in circuits Petition 870250088724, dated 09 / 30 / 2025, pp. 54 / 82 51 / 55 analog electronic components, digital electronic circuits and / or in computer software, firmware or hardware, including the structural means disclosed in this specification and their structural equivalents, or combinations thereof. The subject matter described herein may be implemented as one or more computer program products, as one or more computer programs tangibly embodied in an information carrier (e.g., in a machine-readable storage device) or embodied in a propagated signal, for execution by, or to control the operation of, data processing apparatus (e.g., a programmable processor, a computer or multiple computers).A computer program (also known as a program, software, software application, or code) can be written in any form of programming language, including compiled or interpreted languages, and can be deployed in any format, including as a standalone program or as a module, component, subroutine, or other unit suitable for use in a computing environment. A computer program does not necessarily correspond to a file. A program may be stored in a portion of a file that contains other programs or data, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, subprograms, or code portions). A computer program may be deployed to run on one computer or multiple computers in one location or distributed across multiple locations and interconnected by a communication network.

[00117] The processes and logical flows described in this specification, including the steps of the method of the subject described herein, may be performed by one or more programmable processors executing one or more computer programs to perform functions. Petition 870250088724, dated 09 / 30 / 2025, pp. 55 / 82 52 / 55 of the subject described here, operating on input data and generating output. The logical processes and flows can also be performed by, and the devices of the subject described here can be implemented as, special-purpose logic circuits, for example, an FPGA (field-programmable gate array) or an ASIC (application-specific integrated circuit).

[00118] Processors suitable for running a computer program include, by way of example, general-purpose and special-purpose microprocessors, and any one or more processors of any type of digital computer. Generally, a processor will receive instructions and data from read-only memory or random-access memory, or both. The essential elements of a computer are a processor to execute instructions and one or more memory devices to store instructions and data. Generally, a computer will also include, or be operationally coupled to receive data from, or transfer data to, or both, one or more mass storage devices to store data, for example, magnetic disks, magneto-optical disks, or optical disks.Suitable information carriers for incorporating computer program instructions and data include all forms of non-volatile memory, including, for example, semiconductor memory devices (e.g., EPROM, EEPROM, and flash memory devices); magnetic disks (e.g., internal hard disks or removable disks); magneto-optical disks; and optical disks (e.g., CD and DVD discs). The processor and memory may be supplemented by or incorporated into purpose-built logic circuits.

[00119] To provide interaction with a user, the subject described here can be implemented on a computer with a display device, for example, a CRT (color-ray tube) monitor. Petition 870250088724, dated 09 / 30 / 2025, pp. 56 / 82 53 / 55 tablets) or LCD (liquid crystal display) to display information to the user, and a keyboard and a pointing device (e.g., a mouse or a trackball) through which the user can provide data to the computer. Other types of devices can also be used to provide user interaction. For example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback), and user input can be received in any format, including acoustic, speech, or tactile input.

[00120] The techniques described herein can be implemented using one or more modules. As used herein, the term “module” refers to software, firmware, hardware, and / or various combinations thereof. At a minimum, however, modules should not be interpreted as software that is not implemented in hardware, firmware, or recorded on a non-transient, processor-readable, writable storage medium (i.e., modules are not software per se). In fact, “module” should always be interpreted as including at least some non-transient physical hardware, such as a part of a processor or computer. Two different modules may share the same physical hardware (for example, two different modules may use the same processor and network interface). The modules described herein may be combined, integrated, separated, and / or duplicated to support various applications.Furthermore, a function described here as being executed in a specific module may be executed in one or more other modules and / or by one or more other devices instead of or in addition to the function executed in the specific module. Additionally, modules may be implemented in multiple devices and / or other components, local or remote from each other. Furthermore, modules may be moved from one device and added to another, and / or may be included in both devices. (Petition 870250088724, dated 09 / 30 / 2025, page 57 / 82). 54 / 55 active.

[00121] The subject described herein may be implemented in a computing system that includes a back-end component (e.g., a data server), a middleware component (e.g., an application server), or a front-end component (e.g., a client computer with a graphical user interface or a web browser through which a user can interact with an implementation of the subject described herein), or any combination of these back-end, middleware, and front-end components. The system components may be interconnected by any form or means of digital data communication, for example, a communication network. Examples of communication networks include a local area network (“LAN”) and a wide area network (“WAN”), for example, the Internet.

[00122] The approximation language, as used in this document, throughout the specification and claims, may be applied to modify any quantitative representation that may vary permissively without resulting in an alteration of the basic function to which it relates. Consequently, a value modified by one or more terms, such as “about”, “approximately”, and “substantially”, should not be limited to the precise value specified. In at least some cases, the approximation language may correspond to the precision of an instrument for measuring the value. Here and throughout the specification and claims, range limitations may be combined and / or interchangeable; such ranges are identified and include all subintervals contained therein, unless the context or language indicates otherwise.

[00123] One skilled in the art will appreciate other features and advantages of the invention based on the embodiments described above. Consequently, the present application should not be limited by what Petition 870250088724, dated 09 / 30 / 2025, pp. 58 / 82 55 / 55 has been particularly demonstrated and described, except as indicated by the appended claims. All publications and references cited herein are expressly incorporated by reference in their entirety. Petition 870250088724, dated 09 / 30 / 2025, pp. 59 / 82

Claims

1 / 4 CLAIMS 1. A method, characterized in that it comprises: receiving first data that characterizes a state of a dispensing environment; receiving second data that characterizes a graphic communication to be provided on a display screen within the dispensing environment; determining a sensory reinforcement to be provided in the dispensing environment based on the first data and / or the second data; generating the sensory reinforcement; and providing the sensory reinforcement and / or the graphic communication within the dispensing environment.

2. A method according to claim 1, characterized in that the state of the dispensing environment includes at least one of the following: the presence of at least one user within the dispensing environment, a time of day, a local environmental condition of the dispensing environment, a vehicle traffic flow within the dispensing environment, or the use of equipment or services within the dispensing environment.

3. A method according to claim 1, characterized in that the sensory reinforcement includes at least one of the following: aroma, smell, or fragrance.

4. Method, according to claim 1, characterized in that the sensory reinforcement is generated on a predetermined schedule.

5. Method, according to claim 1, characterized in that sensory reinforcement is provided simultaneously with graphic communication.

6. Method, according to claim 1, characterized by the fact that sensory reinforcement is provided not simultaneously with graphic communication.

7. Method, according to claim 6, characterized in that the sensory reinforcement is a masking aroma configured to remedy undesirable odors present in the dispensing environment.

8. Method, according to claim 1, characterized in that the second data characterizing the graphic communication are determined based on at least one attribute of a vehicle present in the dispensing environment and the identity of a vehicle operator.

9. Method according to claim 1, characterized in that the determination of the sensory reinforcement further comprises the determination of at least one attribute of the sensory reinforcement, wherein the at least one attribute includes a type, a medium, an intensity, a concentration, a composition, or a duration of emission of the sensory reinforcement.

10. A method according to claim 9, characterized in that the sensory reinforcement is determined based on a predictive model trained in a machine learning process to generate a predicted sensory reinforcement based on graphical communication or at least one attribute of the sensory reinforcement.

11. Dispenser, characterized in that it comprises: a display; an olfactory generator; at least one sensor; at least one data processor; and a memory that stores instructions which, when executed, cause the at least one data processor to perform operations comprising: receiving initial data characterizing a state of a dispensing environment, including the dispenser, the state being based on sensor data received from at least one sensor; receiving secondary data characterizing a graphical communication to be provided on the dispenser's display; determining a sensory reinforcement to be provided by means of the dispenser's olfactory generator based on the initial data and / or the secondary data; generating, by the dispenser's olfactory generator, a sensory reinforcement; and providing the sensory reinforcement by means of the dispenser's olfactory generator and / or providing the graphical communication by means of the dispenser's display.

12. Dispenser, according to claim 11, characterized in that the state of the dispensing environment includes at least one of the following: presence of at least one customer in the dispensing environment, time of day, local environmental conditions where the dispensing environment is located, vehicle traffic in the dispensing environment, or use of equipment or services in the dispensing environment.

13. Dispenser according to claim 11, characterized in that the sensory reinforcement includes at least one of the following: aroma, smell or fragrance.

14. Dispenser, according to claim 11, characterized in that the sensory reinforcement is generated on a predetermined schedule.

15. Dispenser, according to claim 11, characterized in that sensory reinforcement is provided simultaneously with graphic communication. Petition 870250088724, dated 09 / 30 / 2025, pp. 62 / 82 4 / 4 16. Dispenser, according to claim 11, characterized in that sensory reinforcement is not provided simultaneously with graphic communication.

17. Dispenser, according to claim 16, characterized in that the sensory enhancer is a soothing aroma configured to remedy undesirable odors present in the dispensing environment.

18. Dispenser, according to claim 11, characterized in that the second data characterizing the graphic communication are determined based on at least one attribute of a vehicle present in the dispensing environment and the identity of a vehicle operator.

19. Dispenser, according to claim 11, characterized in that the determination of the sensory reinforcement further comprises the determination of at least one attribute of the sensory reinforcement, wherein the at least one attribute includes a type, a medium, an intensity, a concentration, a composition or a duration of emission of the sensory reinforcement.

20. Dispenser, according to claim 19, characterized in that the sensory reinforcement is determined based on a predictive model trained in a machine learning process to generate a predicted sensory reinforcement based on graphical communication or at least one attribute of the sensory reinforcement. Petition 870250088724, dated 09 / 30 / 2025, pp. 63 / 82

Images