Video overlays, distribution management systems and computer-implemented methods for overlaying video with product data

Description

1 / 31 Video overlays, distribution management systems, and computer-implemented methods for overlaying a video with product data. FIELD OF TECHNIQUE

[0001] The application in question relates to the generation of overlays or superimposed images. In particular, it refers to video overlays, distribution management systems and computer-implemented methods of overlaying a video with product data. Similar systems are known from document no. US2018091859A1. BACKGROUND OF THE TECHNIQUE

[0002] In recent years, the consumption of video content has skyrocketed, as people are watching more and more videos on their phones, tablets, computers, and TVs.

[0003] An interesting phenomenon that has been observed in relation to this increase in video consumption is the desire of viewers to buy the objects that appear in the video.

[0004] This desire is usually triggered by the fact that when viewers see products being used or endorsed by people they admire or trust, they are more likely to want those products for themselves.

[0005] However, it can often be inconvenient to pause the video and search for the object online. This is especially true if the video is engaging and captivating, and viewers don't want to interrupt their immersion in the content.

[0006] One of the biggest challenges in searching for objects seen in videos is that viewers may not have enough information to find the exact product they are looking for. For example, if a viewer sees a shirt they like in a video, they may not know the brand or style name of the shirt, making it difficult to find the product. Petition 870250095069, dated 10 / 17 / 2025, page 7 / 170 2 / 31 Locating the exact product online. This can be frustrating and time-consuming, as viewers may have to sift through multiple search results to find the right product.

[0007] Another problem with searching for products seen in videos is that viewers may not be able to find the product. This can be due to several factors, including the fact that the product may be out of stock, unavailable in the viewer's location, or discontinued. In some cases, the product may not even be an actual product, but rather a prop or set decoration used in the video.

[0008] Finally, even if viewers are able to find the product they are looking for, they may hesitate to buy it online, especially if they have never purchased from the retailer before. This can be a particular concern if the product is expensive or if the viewer is unfamiliar with the retailer's return policy or shipping fees.

[0009] It is an object of the present application to provide a system that makes it easier and more convenient for viewers to purchase products seen in videos. SUMMARY OF THE REQUEST

[0010] The application in question provides a video overlay, a distribution management system, and a computer-implemented method for overlaying a video with product data, as described in the accompanying claims.

[0011] The dependent claims describe specific modalities of the present application.

[0012] These and other aspects of the request will become apparent from an explanation based on the methods described below. BRIEF DESCRIPTION OF THE DRAWINGS

[0013] Further details, aspects and modalities of the application in question will be described, by way of example only, with reference to the drawings. In the drawings, Petition 870250095069, dated 10 / 17 / 2025, page 8 / 170 3 / 31 Similar reference numbers are used to identify similar or functionally similar elements. The elements in the Figures are illustrated for simplicity and clarity and have not necessarily been drawn to scale.

[0014] Figure 1 shows a schematic diagram of a system according to the request in question.

[0015] Figure 2 shows a first visual appearance of notable video frames according to the request.

[0016] Figure 3 shows a second visual appearance of notable video frames according to the request.

[0017] Figure 4 shows a third visual appearance of notable video frames according to the request.

[0018] Figure 5 shows a fourth visual appearance of notable video frames according to the request.

[0019] Figure 6 shows a fifth visual appearance of notable video frames according to the request.

[0020] Figure 7 shows a schematic flow diagram according to the request in question. DESCRIPTION OF THE MODALITIES

[0021] As the illustrated modalities of the application may, for the most part, be composed of components known to the qualified person, the details will not be described in greater extent than is considered necessary for the understanding and appreciation of the underlying concepts of the application, so as not to obscure or distract from the teachings of the application.

[0022] The inventors found that using an interactive video overlay makes it easier and more convenient for viewers to buy products seen in videos.

[0023] In particular, the inventors propose to draw the viewer's attention to Petition 870250095069, dated 10 / 17 / 2025, page 9 / 170 4 / 31 specific products in a video and allow the viewer to interact to buy the product directly in the video.

[0024] The proposed solution saves time because it eliminates the need to search for products seen in videos.

[0025] Furthermore, the proposed solution allows for the sense of immediacy that comes with online shopping, providing a fast and efficient service to viewers.

[0026] In fact, when viewers see a product they like in a video, they can simply click on a link or button to buy it immediately.

[0027] In addition, the proposed solution provides an all-in-one interface where searching for and purchasing products viewed in videos is done from within the video, thus eliminating the need for viewers to switch between multiple applications or interfaces.

[0028] FIRST ASPECT: A VIDEO OVERLAY

[0029] As illustrated in Figure 1, a first aspect of the request is related to a video overlay 100.

[0030] As used in this document, the term video overlay refers to a device that overlays a video with content.

[0031] In the application in question, the video overlay 100 comprises at least one first processor 110.

[0032] In other words, it should be understood that the video overlay 100 can be composed of more than one first processor 110.

[0033] As illustrated in Figure 1, video overlay 100 was designed to overlay a video 200, on a viewing device 300, by means of a video player 400, with product data.

[0034] As used in this document, the term product data refers to any information relating to a product that is available to Petition 870250095069, dated 10 / 17 / 2025, page 10 / 170 5 / 31 purchase and that may encourage a viewer to make a purchase or lead a viewer to a purchase.

[0035] For example, a “product data” can include various information, such as the product name, product description, product price, product specification, product reviews, a URL for the product, and product availability.

[0036] However, other known types of comprehensive and accurate product data that allow a viewer to make informed decisions about whether or not to purchase a product may be contemplated, without requiring any substantial modification of the order in question.

[0037] THE VIDEO

[0038] As is generally known in video processing technology, video 200 comprises a plurality of video frames associated with time information.

[0039] In other words, 200 video is composed of a sequence of individual video frames that are typically displayed at a constant frame rate to create the illusion of movement. Furthermore, each video frame in the sequence captures a single still image, and when viewed sequentially, creates the appearance of continuous motion. Additionally, the number of frames per second (fps) in 200 video can vary depending on the specific context, with 24 fps, 25 fps, 30 fps, or 60 fps being common frame rates.

[0040] In a first example of video 200, video 200 is a video stream provided over a network (e.g., the Internet), for example, via a cable provider, via a satellite TV provider, or via an over-the-top (OTT) service.

[0041] However, other known types of video providers may be considered, without requiring any substantial modification of the application in question. Petition 870250095069, dated 10 / 17 / 2025, page 11 / 170 6 / 31

[0042] In a second example of video 200, video 200 is an offline video, for example, downloaded and / or stored on physical media (for example, such as an HDD, a DVD or a Blu-ray disc).

[0043] However, other known types of videos may be considered, without requiring any substantial modification of the application in question.

[0044] In a video 200 mode, each video frame is associated with complementary data.

[0045] In particular, the supplementary data includes time information.

[0046] In an example of supplementary data, time information is a time code.

[0047] However, other known forms of time information may be considered without requiring any substantial modification of the request in question.

[0048] — THE NOTABLE VIDEO FRAMES OF THE VIDEO

[0049] In the application in question, at least one video frame from video 200, referred to as a notable video frame, comprises at least one visually identifiable object of interest.

[0050] In other words, it should be understood that video 200 may include more than one notable video frame and that a notable video frame may include more than one visually identifiable object of interest.

[0051] As used in this document, the term visually identifiable object of interest refers to an object that can be recognized or distinguished, within a video frame, based on its appearance or visual characteristics (e.g., color, shape, size, texture, and other visual cues that may help differentiate the object from its surroundings).

[0052] Figure 2 illustrates a plurality of visually identifiable objects of interest 10, in particular clothing such as tops (i.e., a white T-shirt, Petition 870250095069, dated 10 / 17 / 2025, p. 12 / 170 7 / 31 a pale yellow blouse and a multicolored zip-up top) and hats (i.e., a yellow beret).

[0053] As is generally known in computer vision technique, one can detect and track visually identifiable objects of interest 10 using various techniques (e.g., object detection, recognition, and segmentation) that rely on algorithms that can analyze and interpret visual data to identify and locate specific objects in an image or video.

[0054] In a specific embodiment, the type of visually identifiable object of interest 10 that can be identified in the video 200 is selected from a plurality of predetermined object types (e.g., objects related to people, such as tops, bottoms, bags, shoes, hats; vehicles; electronics; household appliances; sporting equipment; musical instruments; kitchen utensils; technical and decorative items; office supplies).

[0055] In this specific mode, the first processor 110 can be configured to overlay the video 200 with an interactive menu with a plurality of user-selectable options.

[0056] In practice, each user-selectable option is configured to allow a predetermined interaction from the viewer.

[0057] In one example of this specific mode, the viewer's predetermined interaction is selected from hovering, clicking, swiping, dragging and dropping, voice, gesture, keyboard input, or any suitable combination thereof.

[0058] However, other known types of viewer interaction may be considered, without requiring any substantial modification of the request in question.

[0059] In a predetermined viewer interaction mode, viewer interaction is considered only after a period of interaction time (e.g., hovering for two seconds). Petition 870250095069, dated 10 / 17 / 2025, page 13 / 170 8 / 31

[0060] In addition, the interactive menu can be configured according to the plurality of predetermined objects, so that each option selectable by the user is associated with at least one predetermined object.

[0061] In other words, it should be understood that each option selectable by the user can be associated with more than one predetermined object.

[0062] In this specific mode, the viewer can select desired or undesired user-selectable options associated with the predetermined objects that must be identified.

[0063] In the application in question, the location of the visually identifiable object of interest 10, in the video frame, is previously known or determined.

[0064] In a first embodiment, when the location of the visually identifiable object of interest 10, in the video frame, is known beforehand, each notable video frame is associated with complementary data.

[0065] In particular, the supplementary data includes the location of the visually identifiable objects of interest 10 that are present in the notable video frame.

[0066] In a second embodiment, when the location of the visually identifiable object of interest 10 in the video frame is determined, the first processor 110 is configured to automatically detect, in at least one video frame of the video 200, at least one visually identifiable object of interest 10 using image recognition software configured to identify an image area.

[0067] In other words, it must be understood that the first processor 110 can automatically detect more than one visually identifiable object of interest 10 in all or part of the video frames of the video 200.

[0068] — THE VIEWING DEVICE

[0069] In the application in question, the 300 viewing device has at least one Petition 870250095069, dated 10 / 17 / 2025, page 14 / 170 9 / 31 showing.

[0070] In other words, it should be understood that the 300 display device may have more than one display.

[0071] As used in this document, the term viewing device refers to a device (also known as a client device or end-user device) that is used to access and view a video.

[0072] For example, the viewing device could be a computer, a smartphone, a tablet computer, or a smart TV.

[0073] However, other known types of display device may be considered, without requiring any substantial modification of the application in question.

[0074] — THE VIDEO PLAYER

[0075] In the application in question, video player 400 is configured to display video 200 on the display of viewing device 300.

[0076] In practice, the 400 video player has a play function and a pause function.

[0077] The playback function is set to play a video.

[0078] The pause function that is being configured to pause the playback of a video.

[0079] Obviously, the 400 video player may have other functions, such as rewind function, fast forward function, playback speed control function and playback quality settings function.

[0080] In a first example of the 400 video player, the video player 400 is a request (for example, a web request, a streaming request).

[0081] In a second example of the 400 video player, the 400 video player is an integrated feature of the 300 viewer device.

[0082] However, other known types of video player implementation may be considered without requiring any substantial modification of the application in Petition 870250095069, dated 10 / 17 / 2025, page 15 / 170 Question 10 / 31.

[0083] — THE PRODUCT DATABASE

[0084] As illustrated in Figure 1, the first processor 110 is configured to access a product database 500.

[0085] The product 500 database is configured to allow retrieval of product data associated with a product image.

[0086] In practice, the 500 product database associates at least one product image with the product data.

[0087] In other words, it should be understood that the product database 500 can associate more than one product image with product data.

[0088] In a first example of the 500 product database, the product data is provided by one or more retailers.

[0089] In a second example of the 500 product database, the product data is provided by one or more product manufacturers.

[0090] However, other known types of product data providers may be considered without requiring any substantial modification of the application in question.

[0091] In a first embodiment, the product database 500 is located locally in relation to the display device 300.

[0092] In a second embodiment, the product database 500 is located remotely in relation to the viewing device 300.

[0093] In a first example of the second modality, the product database 500 is located in the video overlay 100.

[0094] In a second example of the second modality, the product 500 database is located on a remote server.

[0095] However, other locations in the 500 product database may be considered without requiring any substantial modification of the application in question. Petition 870250095069, dated 10 / 17 / 2025, page 16 / 170 11 / 31

[0096] In a third example of the second modality, the 500 product database is continuously updated to reflect the most recent product data.

[0097] In other words, in the third example of the second modality, product data is added to the 500 database as soon as it is provided by suppliers (e.g., retailers and product manufacturers) and existing product data is updated to reflect any changes or corrections made to it.

[0098] Thus, by continuously updating the 500 product database, the proposed solution ensures that viewers have access to the most current and accurate product data available, allowing them to make informed decisions about whether or not to purchase a product.

[0099] — HUMAN-PERCEPTIBLE VIDEO OVERLAY

[00100] In the application in question, the first processor 110 is configured to provide a human-perceptible video overlay.

[00101] As used in this document, the term human-perceptible video overlay refers to a visual element that is added over a video or video frame and that can be seen by a human viewer.

[00102] In practice, the human-perceptible video overlay is configured to be time-synchronized with video 200 based on timing information, so that all or part of its content is configured to overlay video 200 at a given point in time in video 200.

[00103] In particular, human-perceptible video overlay includes, for at least one noticeable video frame, at least one first overlay container and at least one second overlay container.

[00104] In other words, it should be understood that human-perceptible video overlay may encompass more than one noticeable video frame, Petition 870250095069, dated 10 / 17 / 2025, page 17 / 170 12 / 31 plus one first overlapping container and more than one second overlapping container.

[00105] — THE FIRST OVERLAP CONTAINER

[00106] In particular, the first overlay container associated with a notable video frame is configured to overlay the notable video frame onto a first interactive content.

[00107] In practice, the first interactive content is configured to allow a predetermined interaction from the viewer.

[00108] In the request, the location of the points that define a border of the first interactive content is known or determined beforehand.

[00109] In a first mode, when the location of the points that define an edge of the first interactive content is known beforehand, each notable video frame is associated with complementary data.

[00110] In particular, the supplementary data includes the location of the points that define a boundary of the first interactive content that are present in the notable video frame.

[00111] In a second embodiment, when the location of the points that define a border of the first interactive content is determined, the first processor 110 is configured to automatically detect, within at least one video frame of the video 200, the border of at least one first interactive content using image segmentation software configured to segment an image area and assign it to a product.

[00112] In other words, it should be understood that the first processor 110 can automatically detect more than one edge of a visually identifiable object of interest 10 within all or part of the video frames of the video 200.

[00113] In a first embodiment of the first interactive content, the first interactive content comprises at least one interactive symbol configured for Petition 870250095069, dated 10 / 17 / 2025, page 18 / 170 13 / 31 overlap all or part of the visually identifiable object of interest 10.

[00114] In other words, it should be understood that the first interactive content can be composed of more than one interactive symbol.

[00115] In a first example of the first modality of the first interactive content, the format of the first interactive content is selected from a rectangular format, an octagonal format, a circular format, or any suitable combination thereof.

[00116] However, other known formats may be considered, without requiring any substantial modification of the application in question.

[00117] Figure 3 illustrates the first example of the first modality of the first interactive content 20, in which the first interactive content 20 has a circular shape and a white color.

[00118] In a second example of the first embodiment of the first interactive content 20, the first interactive content 20 is positioned centrally in relation to the edge of the visually identifiable object of interest 10.

[00119] However, other positions of the first interactive content 20 in relation to the edge of the visually identifiable object of interest 10 may be considered, without requiring any substantial modification of the application.

[00120] In a second embodiment of the first interactive content 20, as shown in Figure 4, the first interactive content 20 comprises a first interactive bounding box around the visually identifiable object of interest 10 and configured to overlap the visually identifiable object of interest 10.

[00121] In a third embodiment of the first interactive content 20, the first interactive content 20 comprises a second interactive bounding box configured to include a list of visually identifiable objects of interest 10 that are present in the notable video frame.

[00122] — THE SECOND OVERLAP CONTAINER Petition 870250095069, dated 10 / 17 / 2025, page 19 / 170 14 / 31

[00123] In the request in question, the second overlay container is associated with the first overlay container.

[00124] In addition, the second overlay container is configured to overlay the notable video frame with a second interactive content.

[00125] In practice, the second interactive content has at least one option selectable by the user.

[00126] In other words, it should be understood that the second interactive content may include more than one option selectable by the user.

[00127] In a first example of second interactive content, the second interactive content comprises a user-selectable option, including at least one option to view, follow, add to wishlist, product image, apply coupon code, and add to shopping cart.

[00128] However, other options may be considered, without requiring any substantial modification of the request in question.

[00129] Figure 4 illustrates the first example of the second interactive content, with a user-selectable option 30 to view, a user-selectable option 40 to add to shopping cart, and a user-selectable option 50 to view product image.

[00130] In a second example of second interactive content, the second interactive content could be a web page or an interactive menu.

[00131] However, other implementations of user-selectable options may be considered, without requiring any substantial modification of the request in question.

[00132] Figure 5 illustrates the second example of the second interactive content, in which an interactive menu is shown (on the left side) after the user interacts with the user-selectable product image option 50.

[00133] In practice, each user-selectable option is configured to allow Petition 870250095069, dated 10 / 17 / 2025, page 20 / 170 15 / 31 a predetermined interaction of the viewer.

[00134] In particular, the second interactive content is configured according to the product data of at least one product associated with the visually identifiable object of interest 10, so that each option selectable by the user is associated with the product data of at least one product associated with the visually identifiable object of interest 10.

[00135] In other words, it should be understood that the second interactive content can be configured according to the product data of more than one product associated with the visually identifiable object of interest 10.

[00136] In a first example of the second interactive content, the format of the second interactive content is selected from a rectangular format, an octagonal format, a circular format, or any suitable combination thereof.

[00137] However, other known formats may be considered, without requiring any substantial modification of the application in question.

[00138] In a second example of the second interactive content, the second interactive content is positioned adjacent to the first interactive content 20.

[00139] However, other positions of the second interactive content in relation to the first interactive content 20 may be considered, without requiring any substantial modification of the request.

[00140] — VIDEO OVERLAY IN OPERATION

[00141] Now that we have presented the general architecture of the 100 video overlay, we can describe how it works.

[00142] In operation, the first processor 110 is configured to perform the playback function of the video player 400.

[00143] Still, in operation, when the current video frame is a notable video frame, the first processor 110 is configured to display the first corresponding overlay container. Petition 870250095069, dated 10 / 17 / 2025, page 21 / 170 16 / 31

[00144] In addition, in operation, in response to a predetermined interaction of the viewer with the first interactive content 20 or the pause function, the first processor 110 is configured to pause video playback 200.

[00145] In addition, in operation, when video playback 200 is paused, the first processor 110 is configured as follows.

[00146] First, the first processor 110 is configured to obtain, based on the current notable video frame and the first associated overlay container, an image slice that includes the visually identifiable object of interest 10.

[00147] Next, the first processor 110 is configured to recognize or identify, from the product database 500, based on the image crop, at least one product image that substantially corresponds to the visually identifiable object of interest 10.

[00148] In other words, it should be understood that the first processor 110 can be configured to recognize or identify more than one product image that substantially corresponds to the visually identifiable object of interest 10.

[00149] In addition, the first processor 110 is configured to retrieve, from the product database 500, the product data associated with the recognized product.

[00150] Finally, the first processor 110 is configured to display the second overlay container according to the retrieved product data.

[00151] FIRST MODALITY OF THE FIRST ASPECT: IMAGE SELECTION

[00152] A first modality of the first aspect of the request in question occurs before the first processor 110 displays the first overlay container.

[00153] In this case, the first processor 110 is configured to select, based on the image information associated with each notable video frame, a single notable video frame from among a plurality of notable video frames. Petition 870250095069, dated 10 / 17 / 2025, page 22 / 170 17 / 31 consecutive.

[00154] In a variant of the first embodiment of the first aspect of the request in question, the first processor 110 uses known keyframe extraction techniques (e.g., content-based keyframe selection, such as object detection) to select the single notable video frame as a keyframe from the plurality of consecutive notable video frames, the keyframe being a representative video frame from the plurality of consecutive notable video frames.

[00155] By using a single keyframe instead of processing each consecutive notable video frame in a sequence, processing time and computational resources can be significantly reduced while retaining the key visual information of the video 200.

[00156] In a variant of the first modality of the first aspect of the request, each notable video frame is associated with complementary data.

[00157] In particular, the supplementary data includes the image information.

[00158] SECOND MODALITY OF THE THIRD ASPECT: IMAGE SEGMENTATION

[00159] A second embodiment of the first aspect of the application in question occurs before the first processor 110 recognizes or identifies the product image that substantially corresponds to the visually identifiable object of interest 10.

[00160] In this case, the first processor 110 is configured to delineate, in the image cut, the visually identifiable object of interest 10 from a background region.

[00161] Finally, the first processor 110 is configured to subtract the background region from the image cut, so as to leave only a polygon delimiting the region of interest of the visually identifiable object of interest 10. Petition 870250095069, dated 10 / 17 / 2025, page 23 / 170 18 / 31

[00162] The second aspect of the first request in question is particularly useful for matching cropped images and product images from the 500 product database, because these images may not have been taken in the same context.

[00163] In fact, the images may have been captured from different angles or under different lighting conditions.

[00164] In this case, variations in the background of the images can introduce significant noise and distortions that can affect the accuracy of the match.

[00165] By removing the background around the object of interest before matching, the effect of these variations can be significantly reduced, allowing for a more accurate and reliable match.

[00166] In a first variant of the second embodiment of the first aspect of the request in question, the background of the product images in the product database 500 is removed beforehand before being stored.

[00167] In a second variant of the second embodiment of the first aspect of the application in question, the first processor 110 is configured to remove the background from product images of a format similar to the cropped image.

[00168] THIRD MODALITY OF THE FIRST ASPECT: IMAGE MATCH

[00169] A third modality of the first aspect of the request in question is a specific implementation of how to combine the product image with the visually identifiable object of interest 10.

[00170] In this case, the first processor 110 is configured to generate a first embedding vector for the image slice using an embedding generation technique.

[00171] Next, the first processor 110 is configured to generate at least one second embed vector for at least one product image. Petition 870250095069, dated 10 / 17 / 2025, page 24 / 170 19 / 31 using the embedding generation technique.

[00172] In other words, it should be understood that the first processor 110 can generate more than one second embedding vector for more than one product image.

[00173] Furthermore, the first processor 110 is configured to compare the first embedding vector with all or part of the second embedding vectors, thus generating a similarity measure for each comparison.

[00174] Finally, the first processor 110 is configured to select product images associated with a similarity measure that is beyond a predetermined similarity measure.

[00175] Using embeds, matching can be significantly simplified and accelerated.

[00176] In fact, instead of processing each pixel or feature of the cropped image and product images, the matching can be performed on much smaller and more informative embedding vectors, which can be pre-calculated or calculated in real time.

[00177] This approach can improve the accuracy and robustness of image matching algorithms, especially when dealing with large datasets, complex scenes, or dynamic environments.

[00178] FOURTH MODALITY OF THE FIRST ASPECT: VIDEO RESUMPTION

[00179] A fourth modality of the first aspect of the request in question occurs when the first processor 110 resumes playback of the video 200.

[00180] In this case, in response to a predetermined interaction of the viewer with the video player 400 and / or human-perceptible video overlay, the first processor 110 is configured to resume video playback 200, at a point where video playback 200 was paused, the predetermined viewer interaction is indicative that the viewer interaction is complete. Petition 870250095069, dated 10 / 17 / 2025, page 25 / 170 20 / 31

[00181] In other words, the first processor 110 resumes video playback 200 in response to only one predetermined viewer interaction with the video player 400, only one predetermined viewer interaction with the human-perceived video overlay, or one predetermined viewer interaction with the video player 400 and one predetermined viewer interaction with the human-perceived video overlay.

[00182] In a first variant of the fourth modality of the first aspect of the request, the conclusion of the viewer's interaction is indicative of a purchase of a product associated with the visually identifiable object of interest 10.

[00183] Figure 6 illustrates the first variant of the fourth modality of the first aspect of the subject, with human perceptible video overlay displaying a confirmation 60 of a purchase of a product associated with the visually identifiable object of interest 10.

[00184] In a second variant of the fourth modality of the first aspect of the subject, the conclusion of the viewer's interaction is indicative of a purchase of a desire to buy a product associated with the visually identifiable object of interest 10.

[00185] In this case, as illustrated in Figure 1, the video overlay 100 comprises at least one memory 120.

[00186] In other words, it should be understood that the 100 video overlay can contain more than one 120 memory.

[00187] In the second variant of the fourth modality of the first aspect of the subject, the first processor 110 is configured in the following format.

[00188] First, the first processor 110 is configured to save, as an entry in a wish list, information that represents the desire to purchase the product associated with the visually identifiable object of interest 10.

[00189] Next, the first processor 110 is configured to store, in Petition 870250095069, dated 10 / 17 / 2025, page 26 / 170 21 / 31 memory 120, the wish list.

[00190] By saving products to a wish list, the viewer can keep track of products they are interested in without having to make an immediate purchase decision. This can help reduce decision-making anxiety, increase satisfaction and loyalty, and ultimately lead to more sales and revenue for the retailer.

[00191] In the form of the second variant of the fourth modality of the first aspect of the subject, the first processor 110 is configured to modify the human-perceptible video overlay to include at least a third overlay container.

[00192] In other words, it should be understood that, after modification, the human-perceptible video overlay may include more than one-third of the overlay container.

[00193] In the form of the second variant of the fourth modality of the first aspect of the subject, the third container is configured to overlay the notable video frame with a third interactive content with at least one user-selectable option.

[00194] In other words, it should be understood that the third interactive content may have more than one user-selectable option.

[00195] In a first example of third interactive content, the third interactive content includes a user-selectable option, including at least one of the following options: view wishlist, remove from wishlist, add to shopping cart, update shopping cart, checkout, and apply coupon code.

[00196] However, other options may be considered, without requiring any substantial modification of the request in question.

[00197] In a second example of third interactive content, the third interactive content could be a web page or an interactive menu.

[00198] However, other implementations of user-selectable options Petition 870250095069, dated 10 / 17 / 2025, page 27 / 170 22 / 31 can be considered without requiring any substantial modification of the request in question.

[00199] In practice, each user-selectable option is configured to allow a predetermined interaction from the viewer.

[00200] In particular, the third interactive content is configured according to all or part of a wish list, so that each option selectable by the user is associated with at least one entry in the wish list.

[00201] In other words, it should be understood that each option selectable by the user may be associated with more than one entry in the wish list.

[00202] Furthermore, when video playback 200 is paused, in response to a predetermined viewer interaction with the video player 400 and / or human-perceptible video overlay, the first processor 110 is configured to display the third overlay container according to all or part of the wish list.

[00203] In other words, the first processor 110 displays the third overlay container in response to only one predetermined interaction of the viewer with the video player 400, only one predetermined interaction of the viewer with the human-perceptible video overlay, or one predetermined interaction of the viewer with the video player 400 and one predetermined interaction of the viewer with the human-perceptible video overlay.

[00204] SECOND ASPECT: A DISTRIBUTION MANAGEMENT SYSTEM

[00205] A second aspect of the application in question relates to a distribution management system for a media asset management (MAM) system.

[00206] As is generally known in digital asset management technology, a MAM is a software-based system designed to help organizations (by Petition 870250095069, dated 10 / 17 / 2025, page 28 / 170 23 / 31 example, OTTs, television networks, film studios, advertising agencies, government organizations, educational institutions, corporate marketing departments) manage their digital media assets (e.g., videos, audios, images, and other related files).

[00207] In addition, within a MAM, the distribution management system is designed to help these organizations distribute their digital media assets.

[00208] In the request, the distribution management system is configured to distribute at least one video 200 to the viewing device 300.

[00209] In other words, it should be understood that the distribution management system can be configured to distribute more than one 200 videos to the 300 viewing devices.

[00210] In practice, the distribution management system comprises the video overlay 100, the video player 400 and the product database 500.

[00211] THIRD ASPECT: A METHOD IMPLEMENTED BY COMPUTER

[00212] As illustrated in Figure 7, a third aspect of the application in question relates to a computer-implemented method 600 of overlaying the video 200 with product data.

[00213] First, the method implemented by computer 600 comprises the step of providing 610 the viewing device 300, the video player 400, the product database 500, as described above.

[00214] In addition, the supply stage includes the supply of a second 700 processor similar or identical to the first 110 processor.

[00215] So, with the second processor 700, the method implemented by computer 600 comprises the step of obtaining 620 from the video 200, as already described above.

[00216] Furthermore, with the second 700 processor, the method implemented by Petition 870250095069, dated 10 / 17 / 2025, page 29 / 170 24 / 31 computer 600 comprises the step of providing 630 human-perceptible video overlay, as described above.

[00217] Furthermore, with the second processor 700, the method implemented by computer 600 comprises the execution step 640 of the video player playback function 400, as described above.

[00218] Furthermore, with the second processor 700, when the current video frame is a notable video frame, the method implemented by computer 600 comprises the step of displaying 650 the first corresponding overlay container, as already described above.

[00219] Furthermore, with the second processor 700, in response to a predetermined interaction of the viewer with the first interactive content 20 or the pause function, the method implemented by computer 600 comprises the step of pausing 660 the video playback 200, as already described above.

[00220] Subsequently, with the second processor 700, when video playback 200 is paused, the method implemented by computer 600 comprises the following steps.

[00221] First, with the second processor 700, the method implemented by computer 600 comprises the step of obtaining 670, based on the current notable video frame and the first associated overlay container, an image slice that includes the visually identifiable object of interest 10, as already described above.

[00222] Next, the computer-implemented method 600 comprises the step of providing 661 an image clipping database to a first Overlay Container associated with a notable video frame, as described above.

[00223] Furthermore, the computer-implemented method 600 comprises the step of obtaining 662 the image clipping from the image clipping database, as described above.

[00224] Furthermore, with the second 700 processor, the method implemented by Petition 870250095069, dated 10 / 17 / 2025, page 30 / 170 25 / 31 computer 600 comprises the step of recognizing or identifying 680, from the product database 500, based on image cropping, at least one product image that substantially corresponds to the visually identifiable object of interest 10, as described above.

[00225] Furthermore, with the second processor 700, the method implemented by computer 600 comprises the retrieval step 690, from the product database 500, the product data that are associated with the recognized product, as already described above.

[00226] Finally, with the second processor 700, the method implemented by computer 600 comprises the step of displaying 691 the second overlay container according to the retrieved product data, as described above.

[00227] FIRST MODALITY OF THE THIRD ASPECT: IMAGE SELECTION

[00228] A first embodiment of the third aspect of the request occurs before the display step of 650 the first overlay container and provides the advantageous effect already explained above.

[00229] In this case, with the second processor 700, the method implemented by computer 600 comprises the selection step of 641, based on the image information associated with each notable video frame, only one notable video frame among a plurality of consecutive notable video frames.

[00230] In a first variant of the first embodiment of the third aspect of the request in question, the second processor 700 uses known keyframe extraction techniques (e.g., content-based keyframe selection, such as object detection) to select the single notable video frame as a keyframe from the plurality of consecutive notable video frames, the keyframe being a representative video frame from the plurality of consecutive notable video frames. Petition 870250095069, dated 10 / 17 / 2025, page 31 / 170 26 / 31

[00231] In a second variant of the first modality of the third aspect of the request, each notable video frame is associated with complementary data.

[00232] In particular, the supplementary data includes the image information.

[00233] SECOND MODALITY OF THE THIRD ASPECT: IMAGE SEGMENTATION

[00234] A second modality of the third aspect of the application occurs before the recognition or identification step 680 and provides the advantageous effect already explained above.

[00235] In this case, with the second processor 700, the method implemented by computer 600 comprises the step of outlining 663, in the image cut, the visually identifiable object of interest 10 from a background region.

[00236] Finally, with the second processor 700, the method implemented by computer 600 comprises the step of subtracting 664 the background region from the image cut, so as to leave only a polygon delimiting the visually identifiable object of the region of interest 10.

[00237] In a first variant of the second embodiment of the third aspect of the request in question, the background of the product images in the product database 500 is removed beforehand before being stored.

[00238] In a second variant of the second embodiment of the third aspect of the application in question, the first processor 110 is configured to remove the background from product images of a format similar to the cropped image.

[00239] THIRD MODALITY OF THE THIRD ASPECT: IMAGE MATCH

[00240] A third modality of the third aspect of the application occurs during the recognition or identification stage 680 and provides the advantageous effect already explained above. Petition 870250095069, dated 10 / 17 / 2025, page 32 / 170 27 / 31

[00241] In this case, with the second processor 700, the method implemented by computer 600 comprises the step of generating 671 a first embedding vector for image cutting using an embedding generation technique.

[00242] So, with the second processor 700, the method implemented by computer 600 comprises the step of generating 672 at least one second embedding vector for at least one product image using the embedding generation technique.

[00243] In other words, it should be understood that the second 700 processor can generate more than one second of embedding vector for more than one product image.

[00244] Furthermore, with the second processor 700, the method implemented by computer 600 comprises the step of comparing 673 the first embedding vector with all or part of the second embedding vectors, thus generating a similarity measure for each comparison.

[00245] Finally, with the second processor 700, the method implemented by computer 600 comprises the step of selecting 674 product images associated with a similarity measure that is beyond a predetermined similarity measure.

[00246] FOURTH MODALITY OF THE THIRD ASPECT: VIDEO RESUMPTION

[00247] A fourth modality of the third aspect of the request occurs when resuming playback of video 200 and provides the advantageous effect already explained above.

[00248] In this case, with the second processor 700, in response to a predetermined interaction of the viewer with the video player 400 and / or the human-perceptible video overlay, the method implemented by computer 600 comprises the step of resuming 692 the playback of video 200, at a point where the playback of video 200 was paused, the predetermined interaction of the viewer being indicative of Petition 870250095069, dated 10 / 17 / 2025, page 33 / 170 28 / 31 indicating that the viewer interaction is complete.

[00249] In other words, the step of resuming 692 video playback 200 can be, in response to only a predetermined interaction of the viewer with the video player 400, only a predetermined interaction of the viewer with the human perceptible video overlay or a predetermined interaction of the viewer with the video player 400 and a predetermined interaction of the viewer with the human perceptible video overlay.

[00250] In a first variant of the fourth modality of the third aspect of the request, the conclusion of the viewer's interaction is indicative of a purchase of a product associated with the visually identifiable object of interest 10.

[00251] In a second variant of the fourth modality of the third aspect of the subject's request, the conclusion of the viewer's interaction is indicative of a purchase of a desire to buy a product associated with the visually identifiable object of interest 10.

[00252] In the second variant of the fourth embodiment of the third aspect of the request in question, the method implemented by computer 600 comprises the step of providing 693 at least one memory 120.

[00253] In other words, it should be understood that the step of providing 693 may include providing more than one 120 memory.

[00254] Furthermore, in the second variant of the fourth modality of the third aspect of the application in question, the computer-implemented method 600 comprises the following steps.

[00255] First, the computer-implemented method 600 comprises the step of saving 694, as an entry in a wish list, information that represents the desire to purchase the product associated with the visually identifiable object of interest 10.

[00256] Next, the computer-implemented method 600 comprises the Petition 870250095069, dated 10 / 17 / 2025, page 34 / 170 29 / 31 storage stage of 695, in memory 120, the wish list.

[00257] In the form of the second variant of the fourth embodiment of the third aspect of the application in question, with the second processor 700, the method implemented by computer 600 comprises the step of modifying 696 the human-perceptible video overlay to include at least one more third overlay container.

[00258] In other words, it should be understood that the human-perceptible video overlay may include more than one-third of the overlay container.

[00259] The third container is configured to overlay the notable video frame with a third interactive content with at least one user-selectable option.

[00260] In other words, it should be understood that the third interactive content may have more than one option selectable by the user.

[00261] In a first example of third interactive content, the third interactive content comprises a user-selectable option, including at least one option to view wish list, remove from wish list, add to shopping cart, update shopping cart, checkout, and apply coupon code.

[00262] However, other options may be considered, without requiring any substantial modification of the request in question.

[00263] In a second example of third interactive content, the third interactive content could be a web page or an interactive menu.

[00264] However, other implementations of user-selectable options may be considered, without requiring any substantial modification of the request in question.

[00265] In practice, each user-selectable option is configured to allow a predetermined interaction from the viewer. Petition 870250095069, dated 10 / 17 / 2025, page 35 / 170 30 / 31

[00266] In particular, the third interactive content is configured according to all or part of a wish list, so that each option selectable by the user is associated with at least one entry in the wish list.

[00267] In other words, it should be understood that each option selectable by the user may be associated with more than one entry in the wish list.

[00268] Furthermore, when video playback 200 is paused, with the second processor 700, in response to a predetermined interaction of the viewer with the video player 400 and / or human-perceptible video overlay, the method implemented by computer 600 comprises the step of displaying 697 the third overlay container according to all or part of the wish list.

[00269] In other words, the display step 697 of the third overlay container can be in response to only a predetermined interaction of the viewer with the video player 400, only a predetermined interaction of the viewer with the human-perceived video overlay, or a predetermined interaction of the viewer with the video player 400 and a predetermined interaction of the viewer with the human-perceived video overlay.

[00270] FOURTH ASPECT: A COMPUTER-READABLE MEDIUM

[00271] A fourth aspect of the application in question also refers to a computer-readable medium that stored in the same computer instructions that, when executed by a processor, execute the method implemented by computer 600 as described above.

[00272] FIFTH ASPECT: A COMPUTER PROGRAM PRODUCT

[00273] A fifth aspect of the application in question relates to a computer program product comprising instructions that, when the program is executed by a computer, cause the computer to execute the steps of the method implemented by computer 600, as described above.

[00274] VARIOUS OTHER MODALITIES Petition 870250095069, dated 10 / 17 / 2025, p. 36 / 170 31 / 31

[00275] The description of the application in question has been provided for illustrative and descriptive purposes only, but is not intended to be exhaustive or limited to the application in the form disclosed.

[00276] The forms have been chosen and described to better explain the principles of the application and the practical application, and to enable the qualified person to understand the application of various forms with various modifications suitable for the specific use contemplated.

[00277] For example, the qualified person can easily adapt the teachings of the application in question when the viewing device 300 has more than one display.

[00278] In this case, the first overlay container and the second overlay container can be displayed, respectively, on a different display.

[00279] For example, the first interactive content 20 can be displayed on a first display of the viewing device 300, and the second interactive content and / or the third interactive content can be displayed on a first display of the viewing device 300.

[00280] When the description states that an element is configured for the purpose of performing the desired function, it means that the element is created specifically for the purpose of performing the desired function.

[00281] However, depending on the needs and resources available, it may be possible to use an existing similar element, which is modified or adapted to achieve the desired function, without requiring substantial modifications to the invention. Petition 870250095069, dated 10 / 17 / 2025, page 37 / 170

Claims

1 / 8 CLAIMS 1. Video overlay (100) for overlaying a video (200) on a viewing device (300) by means of a video player (400) with product data, - the video (200) comprising a plurality of video frames associated with timing information, wherein at least one video frame, called a notable video frame, comprises at least one visually identifiable object of interest (10), whose location in the video frame is previously known or determined, - the viewing device (300) with at least one display, - the video player (400) is configured to display the video (200) on the display, the video player (400) has a play function and a pause function, the play function is configured to play a video, the pause function is configured to pause the playback of a video, wherein the video overlay (100) is characterized in that it comprises,- at least one first processor (110) configured to, - access a product database (500) associating at least one product image with product data, - provide a human-perceptible video overlay configured to be time-synchronized with the video (200) based on timing information, so that all or part of its content overlaps the video (200) at a given point in the video (200), wherein the human-perceptible video overlay comprises at least one notable video frame, - at least one first overlay container configured to overlay the notable video frame with a first interactive content (20) configured to allow predetermined viewer interaction, the location of the points defining an edge of the first interactive content (20) being previously known or determined, Petition 870250095069, 10 / 17 / 2025, p. 38 / 170 2 / 8 and - at least one second overlay container,associated with the first overlay container and configured to overlay the notable video frame with a second interactive content with at least one user-selectable option configured to allow a predetermined viewer interaction, wherein the second interactive content is configured according to the product data of at least one product associated with the visually identifiable object of interest (10), - execute the video player playback function (400), and - when the current video frame is a notable video frame, which displays the corresponding first overlay container, wherein, - the first processor (110) is configured to pause video playback (200) in response to a predetermined viewer interaction with the first interactive content (20) or the pause function, - the first processor (110) is configured to when video playback (200) is paused, - obtain,Based on the current notable video frame and the first associated overlay container, an image clipping that includes the visually identifiable object of interest (10), - recognize or identify, from the product database (500), based on the image clipping, at least one product image that substantially matches the visually identifiable object of interest (10), - retrieve, from the product database (500), the product data associated with the recognized product, and - display the second overlay container according to the retrieved product data.

2. Video overlay (100), according to claim 1, characterized by Petition 870250095069, dated 10 / 17 / 2025, page 39 / 170 3 / 8 fact that the first interactive content (20) comprises at least one interactive symbol configured to overlay all or part of the visually identifiable object of interest (10).

3. Video overlay (100), according to claim 1, characterized in that the first interactive content (20) comprises a first interactive bounding box around the visually identifiable object of interest (10) and configured to overlay the visually identifiable object of interest (10).

4. Video overlay (100), according to claim 1, characterized in that the first interactive content (20) comprises a second interactive bounding box configured to include a list of visually identifiable objects of interest (10) that are present in the notable video frame.

5. Video overlay (100), according to any one of claims 1 to 4, characterized in that the first processor (110) is configured to select, based on the image information associated with each notable video frame, a single notable video frame from among a plurality of consecutive notable video frames.

6. A distribution management system for a multimedia asset management system, for distributing at least one video (200) to a viewing device (300) with at least one display, the distribution management system being characterized in that it comprises: - a video overlay (100) according to any one of claims 1 to 5, - a video player (400) configured to present a video (200) on the display, the video player (400) having a play function and a pause function, the play function configured to play a video, the pause function configured to pause the playback of a video, and - a product database (500) associating at least one product image to product data.

7. Computer-implemented method (600) for overlaying a video (200) with product data, wherein the computer-implemented method (600) is characterized in that it is executed on a system comprising: - a viewing device (300) having at least one display, - a video player (400) configured to display a video (200) on the display, wherein the video player (400) has a play function and a pause function, the play function is configured to play a video, the pause function is configured to pause the playback of a video, - a product database (500) associating at least one product image with product data, and - at least one second processor (700), wherein the computer-implemented method (600) comprises the steps of, with the second processor (700): - obtaining (620) a video (200) to be played by the video player (400),wherein the video (200) comprises a plurality of video frames and time information associated with the plurality of video frames, wherein at least one video frame, referred to as a notable video frame, comprises at least one visually identifiable object of interest (10), whose location in the video frame is previously known or determined, - provide (630) a human-perceptible video overlay configured to be time-synchronized with the video (200) based on the time information, so that all or part of its content overlaps the video (200) at a given moment in the video (200), the human-perceptible video overlay comprising at least one notable video frame, - at least one first overlay container configured to overlay the notable video frame with a first interactive content (20) configured to allow a Petition 870250095069, dated 10 / 17 / 2025,pg. 41 / 170 5 / 8 predetermined viewer interaction, the location of the points defining a border of the first interactive content (20) being previously known or determined and - at least one second overlay container, associated with the first overlay container, and configured to overlay the notable video frame with a second interactive content with at least one user-selectable option configured to allow a predetermined viewer interaction, the second interactive content being configured according to the product data of at least one product associated with the visually identifiable object of interest (10), - execute (640) the video player playback function (400), and - when the current video frame is a notable video frame, display (650) the first overlay container in which, with the second processor (700),- in response to a predetermined viewer interaction with the first interactive content (20) or the pause function, pause (660) video playback (200), - when video playback (200) is paused, - obtain (670), based on the current notable video frame and the first associated overlay container, an image crop that includes the visually identifiable object of interest (10), - recognize or identify (680), from the product database (500), based on the image crop, at least one product image that substantially corresponds to the visually identifiable object of interest (10), - retrieve (690), from the product database (500), the product data associated with the recognized product, and - display (691) the second overlay container according to the retrieved product data., 8. Computer-implemented method (600) according to claim 7, characterized in that it further comprises, with the second processor (700), Petition 870250095069, dated 10 / 17 / 2025, page 42 / 170 6 / 8 before the display step (650) the first Overlay Container, selecting (641), based on the image information associated with each notable video frame, only one notable video frame from a plurality of consecutive notable video frames.

9. Computer-implemented method (600), according to any one of claims 7 to Container8, characterized in that it further comprises, with the second processor (700), before the recognition or identification step, - delineating (663), in the image clipping, the visually identifiable object of interest (10) from a background region, and - subtracting (664) the background region from the image clipping so as to leave only a polygon that delimits the region of the visually identifiable object of interest (10).

10. Computer-implemented method (600), according to any one of claims 7 to 9, characterized in that it further comprises, with the second processor (700), the recognition or identification step comprising the steps of, - generating (671) a first embedding vector for the image slice using an embedding generation technique, - generating (672) at least one second embedding vector for at least one product image using the embedding generation technique, - comparing (673) the first embedding vector with all or part of the second embedding vectors, thus generating a similarity measure for each comparison, and - selecting (674) the product images associated with a similarity measure that is beyond a predetermined similarity measure.

11. Computer-implemented method (600), according to any one of claims 7 to 10, characterized in that it further comprises, with the second processor (700), in response to a predetermined interaction of the viewer with the video player (400) and / or the human-perceptible video overlay, resuming (692) the playback of the video (200), at a point where the playback of the video (200) was paused, the predetermined interaction of the viewer is indicative that the viewer interaction was completed.

12. Computer-applied method (600), according to claim 11, characterized in that it further comprises: - providing (693) a memory (120) in which, with the second processor (700), when the conclusion of the viewer interaction is indicative of a desire to purchase a product associated with the visually identifiable object of interest (10), - storing (694) in a wish list information representing the desire to purchase the product associated with the visually identifiable object of interest (10), and - storing (695) in memory (120) the wish list.

13. Computer-implemented method (600) according to claim 12, characterized in that it further comprises, with the second processor (700), - modifying (696) the human-perceptible video overlay to further include at least a third overlay container configured to overlay the noticeable video frame with a third interactive content with at least one user-selectable option configured to allow a predetermined viewer interaction, wherein the third interactive content is configured according to all or part of a wish list, wherein, when video playback (200) is paused, with the second processor (700), in response to a predetermined viewer interaction with the video player (400) and / or the human-perceptible video overlay, - displaying (697) the third overlay container according to all or part of the wish list.

14. Computer program product characterized in that it comprises instructions that, when the program is executed by a computer, cause the computer to execute the steps of the computer-implemented method (600), according to any of claims 7 to 13.

Images