Information index evaluation method and device, information delivery system, and storage medium
By determining and sorting the information to be delivered and expenditure information to be delivered, using the evaluation model to process the estimated value of click-through rate, the problem of inability to ensure user homogeneity and evaluation of display effect in the prior art is solved, and accurate information evaluation and display effect evaluation are achieved.
CN112085307BActive Publication Date: 2025-03-21BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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Patent Information
- Application Number
- CN201910511235.X
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- Filing Date
- 2019-06-13
- Publication Date
- 2025-03-21
- Estimated Expiration
- 2039-06-13
AI Technical Summary
Technical Problem
The prior art cannot guarantee the homogeneity of information delivery users, and cannot effectively evaluate the effectiveness of information display.
Method used
By responding to the trigger operation of the target user, the corresponding information to be delivered and expenditure information are determined, the expenditure information is sorted to form a sequence, the preset type of information to be delivered and its estimated click-through rate are obtained, and the evaluation model is used to process this information to obtain evaluation value.
Benefits of technology
It achieves user homogeneity guarantee, improves the evaluation accuracy of information to be delivered, and ensures effective evaluation of information display effect.
✦ Generated by Eureka AI based on patent content.
Abstract
The present disclosure relates to the field of computer technology, and provides an information index evaluation method and device, an information delivery system, a computer storage medium, and an electronic device, wherein the information index evaluation method includes: responding to the triggering operation of multiple target users, determining multiple information to be delivered corresponding to each of the target users and the expenditure information corresponding to each of the information to be delivered; sorting the multiple expenditure information corresponding to each of the target users to form an expenditure information sequence corresponding to each of the target users; determining that the type of the first information to be delivered is a target expenditure information sequence of a preset type, and sequentially obtaining the target expenditure information and target click-through rate estimation value corresponding to a preset number of information to be delivered in the target expenditure sequence; processing the target expenditure information and the target click-through rate estimation value to obtain the evaluation value corresponding to the preset number of information to be delivered. The method in the present disclosure can ensure user homogeneity and improve evaluation accuracy.
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