内容推荐方法、装置、设备及计算机可读存储介质

By analyzing users' historical access sequences and content features, and optimizing content recommendation using content index and Faiss index, the problem of low recommendation efficiency in existing technologies is solved, achieving more efficient and accurate content recommendation.

CN115221392BActive Publication Date: 2026-07-17TENCENT TECHNOLOGY (SHENZHEN) CO LTD

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
TENCENT TECHNOLOGY (SHENZHEN) CO LTD
Filing Date
2021-04-19
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

Existing content recommendation methods struggle to accurately identify the content to be recommended, resulting in low recommendation efficiency and making it difficult for users to find content of interest from massive amounts of information.

Method used

By obtaining the target user's historical access sequence and content characteristics, user behavior characteristics are determined. Content similar to user behavior characteristics is recommended using a content index library. The calculation is optimized by combining the Faiss index library and incorporating semantic features of different attributes to obtain the content to be recommended.

Benefits of technology

It improves the accuracy and efficiency of content recommendation, reduces the operational pressure on the recommendation service, avoids problems such as content duplication and large computational load, and enhances the user experience.

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Abstract

本申请提供了一种内容推荐方法、装置、设备及计算机可读存储介质;应用于人工智能技术领域,所述方法包括:获取目标用户在预设时间段内的历史访问序列;历史访问序列包括多个历史访问内容的时序关系和至少一个历史访问内容在不同维度下的至少两个属性;获取至少一个历史访问内容的内容特征;内容特征用于表征历史访问内容在不同维度下的至少两个属性的语义特征;基于多个历史访问内容的时序关系和至少一个历史访问内容的内容特征,确定目标用户的用户行为特征;基于用户行为特征,在预设的内容索引库中确定至少一个待推荐内容;待推荐内容的内容特征与用户行为特征相似。通过本申请提供的内容推荐方法,能够提升内容推荐的准确度。
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