Page data processing methods, devices, electronic equipment and storage media

Abstract

This disclosure relates to a page data processing method, apparatus, electronic device, computer-readable storage medium, and computer program product. The method, in response to a target account's triggering operation on a multimedia object in an application, determines a target resource corresponding to the target account, generates an interactive resource control based on the target resource and preset media content, and displays the resource control on the playback page during the playback of the multimedia object based on the triggering operation. When an operation instruction from the target account on the resource control is received, the resource page corresponding to the resource control is displayed. Since the resource control points to a resource page in the application, displaying the resource control on the multimedia object's playback page increases the exposure rate of the resource page in the application. Furthermore, since the resource page pointed to by the resource control and the currently playing multimedia object are both attached to the same application, page navigation efficiency is also ensured.

Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to a page data processing method, apparatus, electronic device, computer-readable storage medium, and computer program product. Background Technology

[0002] With the development of internet technology, various types of applications, such as live streaming applications, social applications, and shopping applications, are abundant. After launching an application, the corresponding application page will be displayed.

[0003] However, existing application pages have limited interaction methods and poor resource display, resulting in low resource utilization. Summary of the Invention

[0004] This disclosure provides a page data processing method, apparatus, electronic device, computer-readable storage medium, and computer program product to at least solve the problem of low resource utilization in related technologies. The technical solution of this disclosure is as follows:

[0005] According to a first aspect of the present disclosure, a page data processing method is provided, comprising:

[0006] In response to a target account's triggering operation on a multimedia object in the application, the target resource corresponding to the target account is determined;

[0007] An interactive resource control is generated based on the target resource and preset media content. The resource control is used to point to the resource page in the application corresponding to the target resource.

[0008] During the playback of the multimedia object according to the trigger operation, the resource control is displayed on the playback page;

[0009] When the target account receives an operation instruction for the resource control, the resource page corresponding to the resource control is displayed.

[0010] In one embodiment, the resource controls have different display styles; displaying the resource controls on the playback page during the playback of the multimedia object according to the trigger operation includes: displaying resource controls with different display styles on the playback page according to the playback progress during the playback of the multimedia object according to the trigger operation.

[0011] In one embodiment, the target resource includes a resource value corresponding to the target account; generating an interactive resource control based on the target resource and preset media content includes: concatenating the resource value into the preset media content to obtain target media content corresponding to the target account; and generating an interactive resource control based on the target media content.

[0012] In one embodiment, the target resource includes a resource value corresponding to the target account and interactive resource information corresponding to the resource value; the step of generating an interactive resource control based on the target resource and preset media content includes: concatenating the resource value into preset media content to obtain corresponding target media content; and concatenating the target media content with the resource information to obtain a concatenated interactive resource control.

[0013] In one embodiment, the resource page includes at least one interactive resource information; after displaying the resource page corresponding to the resource control, the method further includes: responding to the target account's request to obtain target resource information in the resource page, performing an operation to obtain the target resource information according to the request; and when it is detected that the acquisition operation has been completed, allocating a resource value of the target resource corresponding to the resource page to the target account.

[0014] In one embodiment, the step of allocating the resource value of the target resource corresponding to the resource page to the target account after detecting that the acquisition operation has been completed includes: generating corresponding operation data based on the acquisition operation of the target resource information, wherein the operation data includes at least the account identifier of the target account; sending the operation data to the server to instruct the server to verify the operation data, and allocating the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier when the verification is successful; receiving the resource value allocated by the server when the verification is successful, and displaying the resource value to the target account corresponding to the account identifier.

[0015] In one embodiment, displaying the resource control on the playback page includes: displaying the resource control on the playback page as a floating layer, wherein the area of ​​the resource control is smaller than the area of ​​the playback page.

[0016] In one embodiment, prior to the triggering operation of a multimedia object in the application by the target account, the method further includes: displaying the application's splash screen in response to the target account's launch command for the application; and obtaining the triggering operation for the multimedia object when the display duration of the splash screen ends.

[0017] According to a second aspect of the present disclosure, a page data processing method is provided, comprising:

[0018] Receive an access request from a client to a multimedia object in an application, the access request being generated by the target account through a triggering operation on the multimedia object by the client;

[0019] The target resource corresponding to the target account is determined based on the access request;

[0020] An interactive resource control is generated based on the target resource and preset media content. The resource control is used to point to the resource page in the application corresponding to the target resource.

[0021] The resource control is returned to the client to instruct the client to display the resource control on the playback page during the playback of the multimedia object according to the triggering operation;

[0022] Upon receiving an operation request for the resource control from the client, the system returns the resource page corresponding to the resource control to the client, instructing the client to display the resource page corresponding to the resource control.

[0023] In one embodiment, the target resource includes a resource value corresponding to the target account; generating an interactive resource control based on the target resource and preset media content includes: concatenating the resource value into the preset media content to obtain target media content corresponding to the target account; and generating an interactive resource control based on the target media content.

[0024] In one embodiment, the target resource includes a resource value corresponding to the target account and interactive resource information corresponding to the resource value; the step of generating an interactive resource control based on the target resource and preset media content includes: concatenating the resource value into preset media content to obtain corresponding target media content; and concatenating the target media content with the resource information to obtain a concatenated interactive resource control.

[0025] In one embodiment, the resource page includes at least one interactive resource information; after returning the resource page corresponding to the resource control to the client, the method further includes: receiving a resource allocation request sent by the client, the resource allocation request being generated by the client after performing an acquisition operation on the target resource information according to the acquisition request when the target account receives the acquisition request for target resource information in the resource page, the resource allocation request including at least the account identifier of the target account; verifying the resource allocation request, and allocating the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier when the verification passes.

[0026] In one embodiment, the verification of the resource allocation request includes: querying the historical resource allocation data to see if there is historical data that matches the account identifier of the target account; if there is no historical data that matches the account identifier of the target account in the historical resource allocation data, the verification passes.

[0027] In one embodiment, the resource allocation data further includes the resource value consumed by the target account; the verification of the resource allocation data includes: when the resource value consumed by the target account reaches a preset resource value, the verification passes.

[0028] According to a third aspect of the present disclosure, a page data processing apparatus is provided, comprising: a target resource determination module configured to perform a triggering operation in response to a target account on a multimedia object in an application, and to determine a target resource corresponding to the target account;

[0029] The resource control generation module is configured to generate interactive resource controls based on the target resource and preset media content. The resource controls are used to point to the resource page in the application corresponding to the target resource.

[0030] The display module is configured to display the resource control on the playback page during the playback of the multimedia object according to the trigger operation; and is configured to display the resource page corresponding to the resource control when a trigger operation is received from the target account on the resource control.

[0031] According to a fourth aspect of the present disclosure, a page data processing apparatus is provided, comprising: an access request receiving module configured to receive an access request sent by a client to a multimedia object in an application, wherein the access request is generated by a target account through a triggering operation of the multimedia object by the client;

[0032] The target resource determination module is configured to determine the target resource corresponding to the target account based on the access request.

[0033] The resource control generation module is configured to generate interactive resource controls based on the target resource and preset media content. The resource controls are used to point to the resource page in the application corresponding to the target resource.

[0034] The resource control sending module is configured to return the resource control to the client to instruct the client to display the resource control on the playback page during the playback of the multimedia object according to the trigger operation; and is configured to return the resource page corresponding to the resource control to the client when receiving an operation request for the resource control sent by the client, to instruct the client to display the resource page corresponding to the resource control.

[0035] According to a fifth aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the page data processing method as described in any one of the first or second aspects above.

[0036] According to a sixth aspect of the present disclosure, a computer-readable storage medium is provided, wherein when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the page data processing method as described in any one of the first or second aspects above.

[0037] According to a seventh aspect of the present disclosure, a computer program product is provided, the computer program product including instructions, characterized in that, when the instructions are executed by a processor of an electronic device, the electronic device is able to perform the page data processing method as described in any one of the first or second aspects above.

[0038] The technical solution provided by the embodiments of this disclosure brings at least the following beneficial effects: In response to a target account's trigger operation on a multimedia object in an application, the terminal determines the target resource corresponding to the target account, generates an interactive resource control based on the target resource and preset media content, and displays the resource control on the playback page during the playback of the multimedia object according to the trigger operation. When an operation instruction from the target account on the resource control is received, the resource page corresponding to the resource control is displayed. Since the resource control is used to point to the resource page corresponding to the target resource in the application, displaying the resource control on the playback page of the multimedia object can increase the exposure rate of the resource page in the application, i.e., improve resource utilization. Furthermore, since the resource page pointed to by the resource control and the currently playing multimedia object are both attached to the same application, the efficiency of page navigation can also be guaranteed.

[0039] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0040] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0041] Figure 1 This is a flowchart illustrating a page data processing method according to an exemplary embodiment.

[0042] Figure 2 This is a schematic diagram illustrating the steps of generating a resource control according to an exemplary embodiment.

[0043] Figure 3 This is a schematic diagram illustrating the steps of generating a resource control according to another exemplary embodiment.

[0044] Figure 4 This is a flowchart illustrating a page data processing method according to another exemplary embodiment.

[0045] Figure 5 This is a schematic diagram illustrating the steps of allocating resource values ​​according to an exemplary embodiment.

[0046] Figure 6A This is a schematic diagram illustrating a splash screen page according to an exemplary embodiment.

[0047] Figure 6B This is a schematic diagram illustrating a playback page according to an exemplary embodiment.

[0048] Figure 7 This is a display diagram of a resource control according to an exemplary embodiment.

[0049] Figure 8 This is a display diagram of a resource control according to another exemplary embodiment.

[0050] Figure 9 This is a flowchart illustrating a page data processing method according to yet another exemplary embodiment.

[0051] Figure 10 This is a block diagram illustrating a page data processing apparatus according to an exemplary embodiment.

[0052] Figure 11 This is a block diagram illustrating a page data processing apparatus according to another exemplary embodiment.

[0053] Figure 12 This is a block diagram illustrating an electronic device according to an exemplary embodiment.

[0054] Figure 13 This is a block diagram illustrating an electronic device according to another exemplary embodiment. Detailed Implementation

[0055] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0056] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0057] It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0058] In one exemplary embodiment, such as Figure 1 As shown, a page data processing method is provided. This embodiment illustrates the method applied to a terminal. It is understood that this method can also be applied to a server, and further to a system including both a terminal and a server, and is implemented through interaction between the terminal and the server. In this embodiment, the method includes the following steps:

[0059] In step S110, in response to the target account's triggering operation on a multimedia object in the application, the target resource corresponding to the target account is determined.

[0060] In this context, the target account refers to the user account currently operating the application. An application is a computer program designed to perform one or more specific tasks. It runs in user mode, interacts with the user, and has a visual user interface; examples include, but are not limited to, live streaming applications, social media applications, and shopping applications. Multimedia objects can include text, images, or videos. In practical applications, multimedia objects can be live video in a live streaming application, or product descriptions and posters in a shopping application. A triggering operation can be a click on one of the multiple multimedia objects displayed in the application, or a switching operation on the currently displayed multimedia object. The target resource can be a virtual resource corresponding to the target account; it's understood that the corresponding virtual resource may differ for different target accounts.

[0061] In this embodiment, for ease of explanation, a live streaming application is used as the example, and a live video within that application is used as the multimedia object. Specifically, when a target account launches the live streaming application via a terminal, the user can click on a live video of interest displayed in the application to play it, or swipe up or down on the currently displayed live video to switch to other live videos. The target account's click or swipe actions trigger the live video, and the terminal responds to these triggers, determining the target resource corresponding to the target account based on a pre-defined mapping. This pre-defined mapping can be a pre-defined mapping between user accounts and virtual resources.

[0062] In step S120, an interactive resource control is generated based on the target resource and preset media content.

[0063] The preset media content can be pre-set promotional content or prompts. Resource controls are used to point to the resource page corresponding to the target resource within the application. Triggering this resource control allows access to the corresponding resource page for interactive effects. Specifically, the resource page can be a specific product page and corresponds to the target resource; that is, different target resources may have different corresponding resource pages.

[0064] In this embodiment, the terminal can generate interactive resource controls based on the target resources corresponding to the target account determined in the above steps and the preset media content.

[0065] In step S130, during the process of playing a multimedia object according to the trigger operation, resource controls are displayed on the playback page.

[0066] Specifically, the terminal can also play the corresponding multimedia object based on the triggering operation in the above steps, and display resource controls on the playback page during the playback of the corresponding multimedia object. Since resource controls are used to point to the resource page corresponding to the target resource in the application, and the target resource corresponds to the target account (i.e., different target accounts have different target resources, and the resource pages pointed to by the corresponding resource controls are also different), displaying the resource control on the multimedia object's playback page can improve the utilization rate of the resource page.

[0067] In step S140, when an operation instruction for the resource control is received from the target account, the resource page corresponding to the resource control is displayed.

[0068] In this context, the operation instruction is a directive or command instructing the terminal to operate on the resource control. In this embodiment, when the terminal receives an operation instruction from the target account for the resource control, it can also display the resource page corresponding to that resource control, i.e., expose the resource page pointed to by the resource control.

[0069] In the above page data processing method, the terminal responds to the target account's trigger operation on a multimedia object in the application, determines the target resource corresponding to the target account, generates an interactive resource control based on the target resource and preset media content, and displays the resource control on the playback page while the multimedia object is playing according to the trigger operation. When an operation instruction from the target account on the resource control is received, the resource page corresponding to the resource control is displayed. Since the resource control is used to point to the resource page corresponding to the target resource in the application, displaying the resource control on the multimedia object's playback page can improve the utilization rate of resource pages in the application. Furthermore, since the resource page pointed to by the resource control and the currently playing multimedia object are both resources in the same application, it can also ensure the efficiency of page navigation and improve the convenience of page navigation.

[0070] In one exemplary embodiment, the target resource may include a resource value corresponding to a target account, wherein the resource value can be used to characterize the size or type of the virtual resource. Typically, the size or type of the virtual resource displayed to different target accounts may differ. For example... Figure 2 As shown, in step S120, an interactive resource control is generated based on the target resource and preset media content, which may specifically include:

[0071] In step S210, the resource value is concatenated into the preset media content to obtain the target media content corresponding to the target account.

[0072] The target media content is obtained by concatenating the resource value corresponding to the target account into the preset media content. Therefore, the target media content includes the resource value corresponding to the target account.

[0073] In this embodiment, the terminal can obtain target media content corresponding to the target account by concatenating the resource value corresponding to the target account into preset media content. Since the resource values ​​displayed to different user accounts will vary, the final target media content generated for each target account will also be different. Furthermore, because the final generated target media content is related to the corresponding target account, the efficiency of browsing information can be improved.

[0074] In step S220, interactive resource controls are generated based on the target media content.

[0075] Specifically, the terminal can generate corresponding interactive resource controls based on the target media content obtained above. Since the target media content is related to the corresponding target account, the resource controls generated based on the target media content are more attractive to users, thereby increasing the click-through rate of the resource controls. Furthermore, because the resource controls can point to the resource page corresponding to the target resource in the application, the exposure rate of the resource page can also be increased.

[0076] In an exemplary embodiment, the target resource may further include a resource value corresponding to the target account and interactive resource information corresponding to the resource value. The resource value can be used to characterize the size or type of the virtual resource. Typically, the size or type of the virtual resource displayed to different target accounts may differ. The resource information may be relevant information corresponding to a specific resource page; for example, the resource information may be the page theme information, the page description information, or the specific content within the resource page. Triggering this resource information can link to the corresponding resource page, thereby achieving interactivity.

[0077] Then as Figure 3 As shown, in step S120, an interactive resource control is generated based on the target resource and preset media content, which may specifically include:

[0078] In step S310, the resource value is concatenated into the preset media content to obtain the corresponding target media content.

[0079] Specifically, the terminal concatenates the resource value corresponding to the target account into preset media content to obtain the target media content to be displayed to that target account. Since the resource value displayed to different user accounts will differ, the final target media content generated for each target account will also be different.

[0080] In step S320, the target media content and resource information are concatenated to obtain a concatenated interactive resource control.

[0081] Specifically, the terminal concatenates the target media content obtained above with the resource information corresponding to the resource value of the target account to obtain a concatenated interactive resource control. Since the target media content is related to the corresponding target account, and the resource information corresponds to the resource value of the target account (i.e., it is also related to the target account), the resulting resource control is more attractive to users, thus increasing the click-through rate of the resource control. Furthermore, because the resource control can point to the resource page corresponding to the target resource in the application, it also improves the utilization rate of the resource page.

[0082] In an exemplary embodiment, the resource page may further include at least one piece of interactive resource information. Since the resource page is the page in the application corresponding to the target resource, each piece of interactive resource information in the resource page corresponds to the target resource. In this embodiment, as... Figure 4 As shown, after displaying the resource page corresponding to the resource control in step S140, the above method may further include:

[0083] In step S410, in response to the target account's request to obtain target resource information in the resource page, the operation of obtaining the target resource information is performed according to the request.

[0084] The target resource information can be the resource information that the target account selects to obtain based on at least one resource information displayed on the resource page. The retrieval request is a request initiated by the target account to retrieve the target resource information from the resource page; for example, the retrieval request could be initiated by the target account clicking on the target resource information on the resource page. The retrieval operation is the operation performed by the terminal based on the retrieval request to retrieve the target resource information from the resource page by the target account. This can include interactive operations between the terminal and the target account, or logical processing performed by the terminal based on the interaction with the target account.

[0085] Specifically, when a target account selects the desired resource information (i.e., the target resource information) based on at least one resource information displayed on the resource page and initiates a request to obtain the target resource information, the terminal can respond to the request and perform the operation of obtaining the target resource information according to the request.

[0086] In step S420, when the acquisition operation is detected to be completed, the resource value of the target resource corresponding to the resource page is allocated to the target account.

[0087] Since different target accounts correspond to different target resources (i.e., different resource values), the corresponding resource pages are also different, and each piece of resource information on the resource page corresponds to a specific resource value. Specifically, the completion of the acquisition operation can be achieved by the terminal executing an acquisition operation on the target resource information based on the target account's acquisition request, enabling the target account to obtain the corresponding target resource information.

[0088] In this embodiment, after the terminal detects that the acquisition operation has been completed, it can also allocate resource values ​​corresponding to the target resource page to the target account. This method of allocating resource values ​​to the target account further improves resource utilization and application utilization.

[0089] In one exemplary embodiment, such as Figure 5 As shown, in step S420, after the acquisition operation is detected to be completed, the resource value of the target resource corresponding to the resource page is allocated to the target account. Specifically, this may further include:

[0090] In step S510, when the acquisition operation is detected to be completed, corresponding operation data is generated based on the acquisition operation of the target resource information.

[0091] The operation data includes at least the account identifier of the target account that initiated the request to acquire the target resource information. In this embodiment, after the terminal detects that the acquisition operation has been completed, it can also generate corresponding operation data based on the acquisition operation of the target resource information, and perform corresponding processing based on subsequent steps.

[0092] In step S520, operation data is sent to the server.

[0093] Specifically, after generating the corresponding operation data through the above steps, the terminal can also send the operation data to the server to instruct the server to verify the operation data and, upon successful verification, allocate the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier. In this embodiment, by sending operation data to the server, the terminal enables the server to allocate resource values ​​based on the operation data, thereby reducing the burden on the terminal in allocating resource values. Furthermore, since the server needs to verify the operation data before allocating resource values, the accuracy of resource value allocation can also be improved.

[0094] In step S530, the resource value allocated by the receiving server when the verification is successful is displayed to the target account corresponding to the account identifier.

[0095] Specifically, after sending operation data to the server, the terminal can also receive the resource value allocated by the server when the operation data is verified, and display this resource value to the target account corresponding to the account identifier. This not only improves the user experience but also increases resource utilization and application utilization.

[0096] In one exemplary embodiment, such as Figure 5 As shown, in step S110, prior to the target account's triggering operation on a multimedia object in the application, the above method may further include:

[0097] In step S510, in response to the target account's command to launch the application, the application's splash screen is displayed.

[0098] The launch command can be an instruction or command to instruct the terminal to launch the application. The splash screen can be a promotional or advertising page displayed as an image or video during the application's startup process. Specifically, the splash screen can be pre-set or obtained from a software service package provided by a third party offering related services.

[0099] In this embodiment, when a target account needs to use a certain application installed on the terminal, it can initiate a launch command for that application through the terminal. For example, by clicking the icon of the corresponding application on the terminal, a launch command for the application is initiated. The terminal then responds to the launch command and displays the application's splash screen.

[0100] In step S520, when the display duration of the splash screen ends, a trigger operation on the multimedia object is obtained.

[0101] Specifically, the splash screen has a certain display duration, such as 3 seconds or 5 seconds. Typically, after the splash screen finishes displaying, i.e., when the display duration ends, the terminal can still obtain trigger operations on multimedia objects, and then execute actions such as... Figure 1The method shown is to increase the visibility of resource pages in the application.

[0102] In an exemplary embodiment, step S130, displaying resource controls on the playback page, specifically includes: displaying resource controls on the playback page as a floating layer, wherein the area of ​​the resource controls is smaller than the area of ​​the playback page. Here, "floating layer" refers to layering. For example, the resource controls are displayed as a layer above the playback page layer. Since the area of ​​the resource controls is usually much smaller than the area of ​​the playback page, displaying the resource controls as a floating layer above the playback page layer only needs to obscure a portion of the playback page, thus ensuring its display effect.

[0103] In an exemplary embodiment, the resource controls may also have different display styles, such as different displayed content or different display effects. Therefore, in step S130, during the playback of the multimedia object based on the trigger operation, displaying the resource controls on the playback page may specifically include: displaying resource controls with different display styles on the playback page according to the playback progress during the playback of the multimedia object based on the trigger operation. Here, the playback progress may refer to the time progress of playing the multimedia object.

[0104] For example, consider the splash screen display of resource controls: when a target account needs to use an application installed on the terminal, it can initiate a launch command for that application through the terminal. For instance, clicking the corresponding application icon on the terminal initiates the launch command. The terminal then responds to this launch command and displays the application's splash screen, specifically as follows: Figure 6A As shown.

[0105] When the display time of the splash screen ends, the terminal can also obtain trigger operations on multimedia objects in the application and respond to the trigger operations to determine the target resource corresponding to the target account. In this embodiment, the target resource may include a resource value corresponding to the target account, i.e., a virtual resource, and interactive resource information corresponding to the resource value.

[0106] Furthermore, the terminal can generate interactive resource controls based on the target resources and preset media content, and display these resource controls on the playback page during the playback of multimedia objects triggered by actions. Specifically, for example... Figure 6BAs shown in the diagram. The resource control 600 may include target media content 601 obtained by concatenating a resource value with preset media content, and interactive resource information 602 corresponding to the resource value. The target account can interact with the resource control displayed on the page to obtain the corresponding resource information. For example, when the target account clicks the resource control, the terminal can also receive the target account's operation command for the resource control, thereby displaying the resource page pointed to by the resource control, that is, displaying the resource page corresponding to the resource information 602, so that the user can obtain the corresponding resource information.

[0107] Specifically, such as Figure 7 The image shows the display effect of resource controls with different display styles on the playback page according to the playback progress of the multimedia object. For example, as the playback progress of the multimedia object increases, the corresponding display effect is as follows: Figure 7 The changes are shown from left to right. For example, when navigating from the splash screen to the multimedia playback page, the resource controls can be as follows: Figure 7 As shown in 701, the resource control can change to the effect shown in 702 as the playback progress of the multimedia object increases, for example, when the playback reaches the 3rd or 5th second. As the playback progress of the multimedia object continues to increase, for example, when the playback reaches the 8th or 10th second, the resource control can change to the effect shown in 703, thereby increasing the clickable area and improving the efficiency of obtaining the resource page pointed to by the resource control, thus improving the utilization of the application.

[0108] In a scenario, such as Figure 8 The image shows the display effect of resource controls with different display styles on the playback page according to the playback progress of the multimedia object. Specifically, as the playback progress of the multimedia object increases, the corresponding display effect is as follows: Figure 8 The changes are shown from left to right. For example, during the first 5 seconds of playing a multimedia object, the resource controls can be as follows: Figure 8 The effect shown in 801 is to prompt the user with a small bar while avoiding excessive interruption. As the playback progress of the multimedia object increases, when playback reaches the 6th second, the resource control can change to the effect shown in 802, which increases the clickable area by displaying more resource information. As the playback progress of the multimedia object continues, such as when playback reaches the 8th second, the resource control can change to the effect shown in 803, which increases the click-through rate by deepening the interactive entry point of resource information. As the playback progress of the multimedia object continues, such as when playback reaches the 10th second, the resource control can change to the effect shown in 804, which further increases the clickable area by displaying the resource control as a card, thereby improving the efficiency of obtaining the resource page pointed to by the resource control and thus improving the utilization of the application.

[0109] In one exemplary embodiment, such as Figure 9 As shown, a page data processing method is provided. This embodiment uses the application of this method to a server as an example for illustration, and specifically includes the following steps:

[0110] In step S910, a request from the client to access a multimedia object in the application is received.

[0111] An access request is a request used to access a multimedia object. Specifically, an access request is generated by the target account through a client-triggered operation on the multimedia object.

[0112] Specifically, when a target account launches the live streaming application (i.e., the client) via a terminal, the user can click on a live video of interest displayed in the application to play it, or swipe up or down on the currently displayed live video to switch to other live videos. These click or swipe actions by the target account constitute access requests to the live video, which the client then sends to the server for processing.

[0113] In step S920, the target resource corresponding to the target account is determined based on the access request.

[0114] Specifically, the server can determine the target resource corresponding to the target account based on the access request received in the above steps.

[0115] In step S930, an interactive resource control is generated based on the target resource and preset media content.

[0116] Resource controls are used to point to the resource page corresponding to the target resource in the application. Specifically, the server can also generate interactive resource controls based on the target resource determined above and the preset media content.

[0117] In step S940, resource controls are returned to the client.

[0118] In this embodiment, the server returns a resource control to the client, instructing the client to display the resource control on the playback page during the playback of a multimedia object based on a trigger operation. This increases the click-through rate of the resource control and, consequently, improves the utilization rate of the resource page pointed to by the resource control.

[0119] In step S950, upon receiving an operation request for the resource control from the client, the resource page corresponding to the resource control is returned to the client.

[0120] The operation request is sent from the client to the server when the target account initiates an operation command on the resource control through the client. Specifically, when the server receives the operation request for the resource control from the client, it can also return the resource page corresponding to the resource control to the client, instructing the client to display the resource page corresponding to that resource control.

[0121] In the aforementioned page data processing method, an access request for a multimedia object in the application sent by the client is received. Based on the access request, a target resource corresponding to the target account is determined. An interactive resource control is generated based on the target resource and preset media content, and this resource control is returned to the client. Therefore, when an operation request for the resource control is received from the client, the resource page corresponding to the resource control is returned to the client. Since the resource control points to the resource page corresponding to the target resource in the application, returning the resource control to the client increases the exposure rate of the resource page in the application, i.e., improves resource utilization. Furthermore, since the resource page pointed to by the resource control and the currently playing multimedia object are both resources within the same application, page navigation efficiency is also ensured, and the application's utilization rate is further improved.

[0122] In an exemplary embodiment, the target resource may include a resource value corresponding to the target account; then, an interactive resource control is generated based on the target resource and preset media content, specifically including: concatenating the resource value into the preset media content to obtain target media content corresponding to the target account; and generating an interactive resource control based on the target media content.

[0123] In an exemplary embodiment, the target resource may further include a resource value corresponding to the target account and interactive resource information corresponding to the resource value; then, generating an interactive resource control based on the target resource and preset media content may further include: concatenating the resource value into the preset media content to obtain the corresponding target media content; and concatenating the target media content with the resource information to obtain the concatenated interactive resource control.

[0124] In an exemplary embodiment, the resource page may further include at least one interactive resource information; after returning the resource page corresponding to the resource control to the client, the above method may further include: receiving a resource allocation request sent by the client, the resource allocation request being generated by the client after performing an acquisition operation on the target resource information according to the acquisition request when the target account receives the acquisition request for target resource information in the resource page, the resource allocation request including at least the account identifier of the target account; verifying the resource allocation request, and allocating the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier when the verification passes.

[0125] In one exemplary embodiment, verifying a resource allocation request may specifically include: querying the historical resource allocation data to see if there is historical data matching the account identifier of the target account; if no historical data matching the account identifier of the target account exists in the historical resource allocation data, the verification passes. Here, the historical resource allocation data refers to the data records kept by the server of resource values ​​allocated to users.

[0126] In this embodiment, the current resource allocation request can be verified based on a pre-set resource value allocation logic and historical resource allocation data. For example, if there is no historical data in the historical resource allocation data that matches the account identifier of the target account, the verification passes; if there is historical data in the historical resource allocation data that matches the account identifier of the target account, the verification fails.

[0127] In an exemplary embodiment, the resource allocation data may further include the resource value consumed by the target account; therefore, verifying the resource allocation data may further include: if the resource value consumed by the target account reaches a preset resource value, the verification passes. The resource value consumed by the target account may be the resource value consumed by the target account when requesting resource information. The preset resource value may be a pre-set condition for allocating resource value to the target account. Therefore, when the server performs verification, if it determines that the resource value consumed by the target account reaches the preset resource value, the verification passes; otherwise, the verification fails.

[0128] It should be understood that, although Figures 1-9 The steps in the flowchart are shown sequentially as indicated by the arrows, but these steps are not necessarily executed in the order indicated by the arrows. Unless otherwise specified herein, there is no strict order in which these steps are executed, and they can be performed in other orders. Figures 1-9At least some of the steps in the process may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but may be executed at different times. The execution order of these steps or stages is not necessarily sequential, but may be executed in turn or alternately with other steps or at least some of the steps or stages in other steps.

[0129] It is understood that the same / similar parts between the various embodiments of the methods described above in this specification can be referred to each other. Each embodiment focuses on the differences from other embodiments, and relevant parts can be referred to the description of other method embodiments.

[0130] Figure 10 This is a block diagram illustrating a page data processing apparatus according to an exemplary embodiment. (Refer to...) Figure 10 The device includes a target resource determination module 1002, a resource control generation module 1004, and a display module 1006.

[0131] The target resource determination module 1002 is configured to perform a trigger operation on a multimedia object in an application in response to a target account, and determine the target resource corresponding to the target account;

[0132] The resource control generation module 1004 is configured to generate an interactive resource control based on the target resource and preset media content. The resource control is used to point to the resource page in the application corresponding to the target resource.

[0133] Display module 1006 is configured to display the resource control on the playback page during the playback of the multimedia object according to the trigger operation; and is configured to display the resource page corresponding to the resource control when a trigger operation is received from the target account on the resource control.

[0134] In one exemplary embodiment, the resource controls have different display styles; the display module is further configured to perform: during the playback of the multimedia object according to the trigger operation, displaying resource controls with different display styles on the playback page according to the playback progress.

[0135] In an exemplary embodiment, the target resource includes a resource value corresponding to the target account; the resource control generation module is further configured to perform: concatenating the resource value into preset media content to obtain target media content corresponding to the target account; and generating an interactive resource control based on the target media content.

[0136] In an exemplary embodiment, the target resource includes a resource value corresponding to the target account and interactive resource information corresponding to the resource value; the resource control generation module is further configured to perform: concatenating the resource value into preset media content to obtain corresponding target media content; and concatenating the target media content with the resource information to obtain a concatenated interactive resource control.

[0137] In one exemplary embodiment, the resource page includes at least one interactive resource information; the device further includes a resource value allocation module configured to perform: in response to a target account's request to obtain target resource information in the resource page, perform an operation to obtain the target resource information according to the request; and when the completion of the acquisition operation is detected, allocate a resource value of the target resource corresponding to the resource page to the target account.

[0138] In an exemplary embodiment, the resource value allocation module is further configured to: upon detecting that the acquisition operation has been completed, generate corresponding operation data based on the acquisition operation of the target resource information, wherein the operation data includes at least the account identifier of the target account; send the operation data to the server to instruct the server to verify the operation data, and allocate the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier when the verification is successful; receive the resource value allocated by the server when the verification is successful, and display the resource value to the target account corresponding to the account identifier.

[0139] In one exemplary embodiment, the display module is further configured to: display the resource control in the playback page as a floating layer, wherein the area of ​​the resource control is smaller than the area of ​​the playback page.

[0140] In one exemplary embodiment, the device further includes a splash screen display module configured to: display the splash screen of the application in response to a launch command from a target account; and acquire a trigger operation on the multimedia object when the display duration of the splash screen ends.

[0141] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0142] Figure 11 This is a block diagram illustrating a page data processing apparatus according to an exemplary embodiment. (Refer to...) Figure 11 The device includes an access request receiving module 1102, a target resource determination module 1104, a resource control generation module 1106, and a resource control sending module 1108.

[0143] The access request receiving module 1102 is configured to receive access requests for multimedia objects in an application sent by a client, the access requests being generated by a target account through a triggering operation on the multimedia object by the client;

[0144] The target resource determination module 1104 is configured to determine the target resource corresponding to the target account based on the access request.

[0145] The resource control generation module 1106 is configured to generate an interactive resource control based on the target resource and preset media content. The resource control is used to point to the resource page in the application corresponding to the target resource.

[0146] The resource control sending module 1108 is configured to return the resource control to the client to instruct the client to display the resource control on the playback page during the playback of the multimedia object according to the trigger operation; and is configured to return the resource page corresponding to the resource control to the client when receiving an operation request for the resource control sent by the client, to instruct the client to display the resource page corresponding to the resource control.

[0147] In one exemplary embodiment, the target resource includes a resource value corresponding to the target account; the resource control generation module is further configured to perform: concatenating the resource value into preset media content to obtain target media content corresponding to the target account; and generating an interactive resource control based on the target media content.

[0148] In an exemplary embodiment, the target resource includes a resource value corresponding to the target account and interactive resource information corresponding to the resource value; the resource control generation module is further configured to perform: concatenating the resource value into preset media content to obtain corresponding target media content; and concatenating the target media content with the resource information to obtain a concatenated interactive resource control.

[0149] In one exemplary embodiment, the resource page includes at least one interactive resource information; the device further includes a resource value allocation module configured to perform: receiving a resource allocation request sent by the client, the resource allocation request being generated by the client after performing an acquisition operation on the target resource information according to the acquisition request when the target account receives the acquisition request for target resource information in the resource page, the resource allocation request including at least the account identifier of the target account; verifying the resource allocation request, and allocating the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier when the verification passes.

[0150] In an exemplary embodiment, the resource value allocation module is further configured to perform: querying whether there is historical data in the historical resource allocation data that matches the account identifier of the target account; and when there is no historical data in the historical resource allocation data that matches the account identifier of the target account, the verification passes.

[0151] In one exemplary embodiment, the resource allocation data further includes the resource value consumed by the target account; the resource value allocation module is further configured to perform the following: when the resource value consumed by the target account reaches a preset resource value, the verification passes.

[0152] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0153] Figure 12 This is a block diagram illustrating an electronic device Z00 for page data processing according to an exemplary embodiment. For example, the electronic device Z00 may be a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, medical device, fitness equipment, personal digital assistant, etc.

[0154] Reference Figure 12 The electronic device Z00 may include one or more of the following components: processing component Z02, memory Z04, power supply component Z06, multimedia component Z08, audio component Z10, input / output (I / O) interface Z12, sensor component Z14, and communication component Z16.

[0155] Processing component Z02 typically controls the overall operation of electronic device Z00, such as operations associated with display, telephone calls, data communication, camera operation, and recording. Processing component Z02 may include one or more processors Z20 to execute instructions to complete all or part of the steps of the methods described above. Furthermore, processing component Z02 may include one or more modules to facilitate interaction between processing component Z02 and other components. For example, processing component Z02 may include a multimedia module to facilitate interaction between multimedia component Z08 and processing component Z02.

[0156] Memory Z04 is configured to store various types of data to support the operation of electronic device Z00. Examples of this data include instructions for any application or method operating on electronic device Z00, contact data, phonebook data, messages, pictures, videos, etc. Memory Z04 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, optical disk, or graphene memory.

[0157] Power supply component Z06 provides power to various components of electronic device Z00. Power supply component Z06 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to electronic device Z00.

[0158] Multimedia component Z08 includes a screen that provides an output interface between the electronic device Z00 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of the touch or swipe action but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component Z08 includes a front-facing camera and / or a rear-facing camera. When the electronic device Z00 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and / or the rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

[0159] Audio component Z10 is configured to output and / or input audio signals. For example, audio component Z10 includes a microphone (MIC) configured to receive external audio signals when electronic device Z00 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory Z04 or transmitted via communication component Z16. In some embodiments, audio component Z10 also includes a speaker for outputting audio signals.

[0160] I / O interface Z12 provides an interface between processing component Z02 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

[0161] Sensor assembly Z14 includes one or more sensors for providing state assessments of various aspects of electronic device Z00. For example, sensor assembly Z14 can detect the on / off state of electronic device Z00, the relative positioning of components such as the display and keypad of electronic device Z00, changes in position of electronic device Z00 or its components, the presence or absence of user contact with electronic device Z00, orientation or acceleration / deceleration of device Z00, and temperature changes of electronic device Z00. Sensor assembly Z14 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly Z14 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly Z14 may also include an accelerometer, gyroscope, magnetometer, pressure sensor, or temperature sensor.

[0162] Communication component Z16 is configured to facilitate wired or wireless communication between electronic device Z00 and other devices. Electronic device Z00 can access wireless networks based on communication standards, such as WiFi, carrier networks (such as 2G, 3G, 4G, or 5G), or combinations thereof. In one exemplary embodiment, communication component Z16 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component Z16 also includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

[0163] In an exemplary embodiment, the electronic device Z00 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

[0164] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory Z04 including instructions, which can be executed by a processor Z20 of an electronic device Z00 to perform the above-described method. For example, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0165] In an exemplary embodiment, a computer program product is also provided, the computer program product including instructions that can be executed by a processor Z20 of an electronic device Z00 to perform the above method.

[0166] Figure 13 This is a block diagram illustrating an electronic device S00 for page data processing according to an exemplary embodiment. For example, the electronic device S00 can be a server. (Refer to...) Figure 13 The electronic device S00 includes a processing component S20, which further includes one or more processors, and memory resources represented by a memory S22 for storing instructions, such as application programs, that can be executed by the processing component S20. The application programs stored in the memory S22 may include one or more modules, each corresponding to a set of instructions. Furthermore, the processing component S20 is configured to execute instructions to perform the methods described above.

[0167] The electronic device S00 may further include: a power supply component S24 configured to perform power management of the electronic device S00, a wired or wireless network interface S26 configured to connect the electronic device S00 to a network, and an input / output (I / O) interface S28. The electronic device S00 can operate on an operating system stored in memory S22, such as Windows Server, Mac OS X, Unix, Linux, FreeBSD, or similar.

[0168] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory S22 including instructions, which can be executed by a processor of an electronic device S00 to perform the above-described method. The storage medium can be a computer-readable storage medium, for example, a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0169] In an exemplary embodiment, a computer program product is also provided, the computer program product including instructions that can be executed by a processor of an electronic device S00 to perform the above method.

[0170] It should be noted that the above-mentioned apparatus, electronic equipment, computer-readable storage medium, computer program product, etc., may also include other implementation methods according to the description of the method embodiments. For specific implementation methods, please refer to the description of the relevant method embodiments, which will not be elaborated here.

[0171] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the claims.

[0172] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A method for processing page data, characterized in that, The method includes: In response to a target account's triggering operation on a multimedia object in the application, a target resource corresponding to the target account is determined; the target resource includes a resource value corresponding to the target account; the resource value is used to characterize the size or type of the virtual resource; The resource value is concatenated into preset media content to obtain target media content corresponding to the target account; an interactive resource control is generated based on the target media content, and the resource control is used to point to the resource page corresponding to the target resource in the application. During the playback of the multimedia object according to the trigger operation, the resource control is displayed in the playback page in the form of a floating layer, and the area of ​​the resource control is smaller than the area of ​​the playback page; When the target account receives an operation instruction for the resource control, the resource page corresponding to the resource control is displayed.

2. The method according to claim 1, characterized in that, The resource controls have different display styles; displaying the resource controls on the playback page during the process of playing the multimedia object according to the trigger operation includes: During the playback of the multimedia object according to the trigger operation, resource controls with different display styles are displayed on the playback page according to the playback progress.

3. The method according to claim 1, characterized in that, The target resource includes a resource value corresponding to the target account and interactive resource information corresponding to the resource value; the step of generating interactive resource controls based on the target resource and preset media content includes: The resource values ​​are concatenated into the preset media content to obtain the corresponding target media content; The target media content is combined with the resource information to obtain a combined interactive resource control.

4. The method according to claim 1 or 3, characterized in that, The resource page includes at least one interactive resource information; After displaying the resource page corresponding to the resource control, the method further includes: In response to the target account's request to obtain target resource information in the resource page, perform the operation of obtaining the target resource information according to the request; Once the acquisition operation is detected to be completed, the resource value of the target resource corresponding to the resource page is allocated to the target account.

5. The method according to claim 4, characterized in that, The step of allocating the resource value of the target resource corresponding to the resource page to the target account after the acquisition operation is detected to be completed includes: When the acquisition operation is detected to be completed, corresponding operation data is generated based on the acquisition operation of the target resource information, and the operation data includes at least the account identifier of the target account; Send the operation data to the server to instruct the server to verify the operation data, and when the verification is successful, allocate the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier; The system receives the resource value allocated by the server upon successful verification and displays the resource value to the target account corresponding to the account identifier.

6. The method according to any one of claims 1 to 3, characterized in that, Prior to responding to a triggering operation by the target account on a multimedia object in the application, the method further includes: In response to a launch command from the target account, display the application's splash screen. When the display time of the splash screen ends, a trigger operation is performed on the multimedia object.

7. A method for processing page data, characterized in that, The method includes: Receive an access request from a client to a multimedia object in an application, the access request being generated by the target account through a triggering operation on the multimedia object by the client; The target resource corresponding to the target account is determined based on the access request; the target resource includes a resource value corresponding to the target account; the resource value is used to characterize the size or type of the virtual resource; The resource value is concatenated into preset media content to obtain target media content corresponding to the target account; an interactive resource control is generated based on the target media content, and the resource control is used to point to the resource page corresponding to the target resource in the application. The resource control is returned to the client to instruct the client to display the resource control as a floating layer in the playback page during the playback of the multimedia object according to the trigger operation, wherein the area of ​​the resource control is smaller than the area of ​​the playback page; Upon receiving an operation request for the resource control from the client, the system returns the resource page corresponding to the resource control to the client, instructing the client to display the resource page corresponding to the resource control.

8. The method according to claim 7, characterized in that, The target resource includes a resource value corresponding to the target account and interactive resource information corresponding to the resource value; the step of generating interactive resource controls based on the target resource and preset media content includes: The resource values ​​are concatenated into the preset media content to obtain the corresponding target media content; The target media content is combined with the resource information to obtain a combined interactive resource control.

9. The method according to claim 7 or 8, characterized in that, The resource page includes at least one interactive resource; after returning the resource page corresponding to the resource control to the client, the method further includes: The system receives a resource allocation request sent by the client. The resource allocation request is generated by the client after it receives a request from the target account to obtain target resource information in the resource page and performs an operation to obtain the target resource information according to the request. The resource allocation request includes at least the account identifier of the target account. The system verifies the resource allocation request and, if the verification passes, allocates the resource value of the target resource corresponding to the resource page to the target account corresponding to the account identifier.

10. A page data processing apparatus, characterized in that, include: The target resource determination module is configured to perform a trigger operation in response to a target account on a multimedia object in an application, and determine the target resource corresponding to the target account; the target resource includes a resource value corresponding to the target account; the resource value is used to characterize the size or type of the virtual resource; The resource control generation module is configured to concatenate the resource value into preset media content to obtain target media content corresponding to the target account; An interactive resource control is generated based on the target media content, and the resource control is used to point to the resource page in the application corresponding to the target resource; The display module is configured to display the resource control in the playback page via a floating layer during the process of playing the multimedia object according to the trigger operation, wherein the area of ​​the resource control is smaller than the area of ​​the playback page. And it is configured to display the resource page corresponding to the resource control when a trigger operation is received from the target account on the resource control.

11. A page data processing apparatus, characterized in that, include: The access request receiving module is configured to receive access requests sent by a client to a multimedia object in an application, the access request being generated by a target account through a triggering operation on the multimedia object by the client; The target resource determination module is configured to determine the target resource corresponding to the target account based on the access request; the target resource includes a resource value corresponding to the target account; the resource value is used to characterize the size or type of the virtual resource; The resource control generation module is configured to concatenate the resource value into preset media content to obtain target media content corresponding to the target account; An interactive resource control is generated based on the target media content, and the resource control is used to point to the resource page in the application corresponding to the target resource; The resource control sending module is configured to return the resource control to the client, so as to instruct the client to display the resource control in the playback page as a floating layer during the playback of the multimedia object according to the trigger operation, wherein the area of ​​the resource control is smaller than the area of ​​the playback page; And configured to, upon receiving an operation request for the resource control sent by the client, return a resource page corresponding to the resource control to the client, so as to instruct the client to display the resource page corresponding to the resource control.

12. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the page data processing method as described in any one of claims 1 to 9.

13. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the page data processing method as described in any one of claims 1 to 9.

14. A computer program product, the computer program product comprising instructions, characterized in that, When the instruction is executed by the processor of the electronic device, the electronic device is able to perform the page data processing method as described in any one of claims 1 to 9.

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