An advertisement service system for providing advertisements to local signs and user terminals using contents of the signs and extended contents

Abstract

According to the advertisement service system for providing advertisement to local signboard and user terminal using signboard content and extension content according to the present invention, the extension content for user terminal is constituted by including additional content in the signboard content, the signboard content is provided to the local signboard and the extension content is provided to the user terminal, so that the use of the signboard content which is made with a large amount of cost can be expanded by using the already made signboard content, the interest of the user can be stimulated and the advertisement effect can be improved by providing the extension content suitable for the user terminal, and the continuous advertisement effect can be obtained by using the extension content even after the advertisement period of the local signboard ends.

Description

Technical Field

[0001] This invention relates to an advertising service system, and more specifically, to an advertising service system that provides advertising to local signage and user terminals using signage content and extended content. Background Technology

[0002] Generally, digital signage refers to a service that uses fixed screens set up outdoors, in public places, markets, etc., or mobile screens installed on various means of transportation to deliver various types of information to users, such as advertisements, news, life information, disaster information, etc.

[0003] It is well known that signage offers a more effective advertising experience for a wider, less specific customer base compared to existing media such as television or newspapers. In particular, signage can be seen in high-traffic areas such as subway stations, bus stops, apartment elevators, and banks, and is currently used to display banner or video advertisements.

[0004] To attract attention in environments where people pass by and to deliver key information in a short time, advertising for signage involves huge investments in production to optimize its form.

[0005] On the other hand, in recent years, with the development of smart devices and wireless communication technologies, smartphone-centric advertising content consumption is replacing existing PC advertising content. Therefore, mobile advertising content services using smartphones capable of high-speed wireless communication are being offered. In particular, the advantage of using mobile devices is that users can access detailed advertising information via the internet from any location.

[0006] However, advertisements created specifically for signage display often appear too simplistic and lack specific information for mobile devices, making them less likely to attract user interest. Therefore, advertising on mobile devices requires new content creation, incurring additional production costs. Furthermore, the limited usefulness of expensive signage advertisements prevents their full utilization, and the fact that they are only available for a limited contract period restricts their use after the contract expires.

[0007] On the other hand, as prior art related to this invention, there are authorized patents such as No. 10-1936936 (Invention title: Advertising service system that provides advertising to local signs and user equipment simultaneously based on a reference area, authorized date: January 3, 2019). Summary of the Invention

[0008] Technical issues

[0009] This invention addresses the aforementioned problems of previously proposed methods. Its objective is to provide an advertising service system that utilizes signage content and extended content to provide advertisements to local signs and user terminals. Specifically, by including additional content within the signage content to create extended content for user terminals, the system provides signage content to local signs and extended content to user terminals. This expands the utility of the expensively produced signage content by utilizing the existing signage content. By providing extended content suitable for user terminals, user interest can be stimulated, advertising effectiveness improved, and continued advertising effectiveness can be achieved even after the advertising period on the local signage ends.

[0010] Technical solution

[0011] The present invention, for achieving the above objectives, provides an advertising service system for providing advertisements to local signs and user terminals using signage content and extended content. The system includes a service providing server for providing advertisements to local signs and user terminals. The service providing server comprises: a database module storing signage content created for displaying advertisements on the local signs; a first advertising module providing the signage content stored in the database module to the local signs; a content extension module constructing extended content for user terminals by including the signage content and additional content; and a second advertising module providing the extended content constructed in the content extension module to the user terminals in response to advertising requests from the user terminals.

[0012] Preferably, the database module can set the location, region name, and keywords of the local sign to be displayed as tags and store them in the sign content.

[0013] Preferably, in order to provide the signage content to the user terminal, the content extension module can convert at least one of the size and format, and can form the extended content that uses the converted signage content as representative content.

[0014] More preferably, the aforementioned content extension module can be composed of the aforementioned signage content as representative content and additional content, wherein the additional content includes at least one selected from the group consisting of text, images, videos, sounds and touch related to the aforementioned signage content.

[0015] Preferably, the above-mentioned content extension module can form extended content by using the above-mentioned signage content as representative content and also including additional content, and use a signage content to form at least one extended content according to the above-mentioned additional content.

[0016] Preferably, the second advertising module may include: an advertising request receiving unit that receives location information and / or search keywords and advertising requests from the user terminal; a content retrieval unit that uses the location information and / or search keywords received by the advertising request receiving unit to retrieve matching signage content in the database module; and an advertising providing unit that provides the user terminal with extended content including the signage content retrieved by the content retrieval unit.

[0017] More preferably, the second advertising module may further include an advertising request analysis unit that analyzes the advertising requests from the user terminal received by the advertising request receiving unit.

[0018] More preferably, the advertising providing unit can send the analysis results of the advertising request analysis unit to the content extension module, request the content extension module to form extended content that uses the signage content retrieved in the content retrieval unit as representative content and also includes additional content based on the analysis results, receive the extended content formed according to the request from the content extension module and provide it to the user terminal.

[0019] More preferably, the second advertising module further includes a priority setting unit, which sets the priority of each extended content, including the signage content retrieved in the content retrieval unit as representative content, and the advertising providing unit can arrange the extended content according to the priority set in the priority setting unit and provide it to the user terminal.

[0020] The effects of the invention

[0021] The advertising service system proposed in this invention, which provides advertising to local signs and user terminals using signage content and extended content, expands the signage content to include additional content for user terminals. The system provides signage content to local signs and extended content to user terminals, thereby expanding the utility of the expensively produced signage content. By providing extended content suitable for user terminals, it can stimulate user interest and improve advertising effectiveness. Even after the advertising period on the local signs ends, the extended content can continue to provide advertising benefits. Attached Figure Description

[0022] Figure 1 This diagram illustrates the structure of an advertising service system that provides advertisements to local signs and user terminals using signage content and extended content, according to an embodiment of the present invention.

[0023] Figure 2 This diagram is used to illustrate the application of existing signage content.

[0024] Figure 3The figures are illustrated to explain the application of content in an advertising service system that provides advertising to local signs and user terminals using signage content and extended content, according to an embodiment of the present invention.

[0025] Figure 4 This diagram illustrates the detailed structure of a service provider server in an advertising service system that provides advertisements to local signs and user terminals using signage content and extended content, according to an embodiment of the present invention.

[0026] Figure 5 The diagram illustrates the extended content structure of the content extension module of the service provider server in an advertising service system that provides advertising to local signs and user terminals using signage content and extended content, according to an embodiment of the present invention.

[0027] Figure 6 The diagram illustrates, for example, the labels of signage content and extended content in an advertising service system that provides advertising to local signs and user terminals using signage content and extended content according to an embodiment of the present invention.

[0028] Figure 7 This diagram illustrates the detailed structure of the second advertising module in an advertising service system that provides advertising to local signage and user terminals using signage content and extended content, according to an embodiment of the present invention.

[0029] Figure 8 The diagram illustrates the provision of extended content to a user terminal in an advertising service system that utilizes signage content and extended content to provide advertising to local signage and user terminals according to an embodiment of the present invention.

[0030] Explanation of reference numerals in the attached figures

[0031] 100: Service Provider Server

[0032] 110: Database Module

[0033] 120: First Advertising Module

[0034] 130: Content Extension Module

[0035] 140: Second Advertising Module

[0036] 141: Advertising Request Receiving Department

[0037] 142: Content Retrieval Department

[0038] 143: Advertising Department

[0039] 144: Advertising Request Analysis Department

[0040] 145: Priority Setting Department

[0041] 200: Local signage

[0042] 300: User Terminal Detailed Implementation

[0043] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings to enable those skilled in the art to readily implement the present invention. However, in the detailed description of the preferred embodiments, if it is determined that a specific description of a known function or structure might unnecessarily obscure the spirit of the invention, such detailed description will be omitted. Furthermore, for parts having similar functions and effects, the same reference numerals are used in all the drawings.

[0044] Furthermore, throughout the specification, when a part is "connected" to other parts, this includes not only "direct connection" but also "indirect connection" with other devices in between. And, unless otherwise stated otherwise, "including" a structural element does not exclude other structural elements, but rather means that other structural elements may also be included.

[0045] Figure 1 This diagram illustrates the structure of an advertising service system according to an embodiment of the present invention, which provides advertisements to a local signage 200 and a user terminal 300 using signage content and extended content. Figure 1 As shown, an advertising service system according to an embodiment of the present invention, which provides advertising to a local signboard 200 and a user terminal 300 using signboard content and extended content, may include a service provider server 100, and may also include the local signboard 200 and the user terminal 300.

[0046] The service provider server 100 can be a server that provides advertisements to the local signage 200 and user terminals 300. Providing advertisements to the local signage 200 and user terminals 300 by the service provider server 100 means sending advertising data to the local signage 200 and user terminals 300 via a network. The advertising data can be at least one selected from the group including text, images, sound, video, and multimedia, and the advertisements include not only ordinary commercial advertisements but also advertising information, news information, public information, etc.

[0047] Furthermore, the network can be implemented using wired networks such as Local Area Network (LAN), Wide Area Network (WAN), or Value Added Network (VAN), or mobile radiocommunication networks, satellite communication networks, Bluetooth, Wibro, High Speed ​​Downlink Packet Access (HSDPA), Long Term Evolution (LTE), 5G, and all other types of wireless networks.

[0048] Local signage 200 is a digital device that includes a display unit for displaying advertisements. It can display advertisements received from service provider server 100 by being placed in a specific location. Furthermore, local signage 200 can display an advertisement from a single advertiser, or display advertisements from multiple advertisers at predetermined time intervals. It can display multiple advertisements simultaneously by dividing the display unit, or it can display a large advertisement using multiple local signage 200s by linking with surrounding local signage 200s.

[0049] On the other hand, the local signage 200 can be managed by the operating entity of the service provider server 100, but it can also receive signage information from another local signage 200 management entity for advertising intermediation.

[0050] User terminal 300 is a device that submits advertising requests to service provider server 100 and receives advertising content according to the advertising requests for output. It can be implemented through various electronic devices such as mobile devices or personal computers.

[0051] Electronic devices may include at least one of the following: smartphones, tablet PCs (personal computers), mobile phones, videophones, e-readers, desktop PCs, laptop PCs, netbooks, workstations, servers, personal digital assistants (PDAs), media boxes, game consoles, electronic dictionaries, or wearable devices. Wearable devices may include at least one of the following: accessory-type (e.g., watches, rings, bracelets, anklets, necklaces, glasses, contact lenses, or head-mounted devices), fabric or clothing-integrated (e.g., electronic clothing), body-attached (e.g., skin pads or tattoos), or implantable circuitry. In various embodiments, the electronic device is not limited to the above-described devices and may be a combination of two or more of the above-described devices.

[0052] That is, the user terminal 300 is not limited to the types of electronic devices mentioned above. Any device that can send and receive data through the network and service provider server 100 and output advertisements through the display unit, regardless of its specific type, can be included in the user terminal 300.

[0053] Figure 2 This diagram is used to illustrate the application of existing signage content. For example... Figure 2 As shown, when advertising is provided to both local signage 200 and user terminal 300 in the past, not only is pre-made signage content provided to local signage 200 as advertising, but also pre-made signage content is provided to user terminal 300 such as mobile devices or computers as advertising.

[0054] However, the content of signage is intended to attract the attention of passersby and quickly provide advertising. If it is intended to be provided to mobile devices, it is too simple and lacks specific information. Therefore, when it is provided directly to user terminals 300, it fails to arouse the user's interest and has the limitation of reducing the advertising effect.

[0055] Figure 3 The diagram is illustrated to explain the application of content in an advertising service system that provides advertisements to a local signage 200 and a user terminal 300 using signage content and extended content, according to an embodiment of the present invention. Figure 3As shown, an advertising service system of the present invention, which provides advertising to local signage 200 and user terminal 300 using signage content and extended content, can be extended to user terminal 300 by including signage content and additional content. The signage content is provided to local signage 200 and the extended content is provided to user terminal 300 respectively, thereby overcoming the limitations of the aforementioned signage content and actively utilizing the signage content.

[0056] Furthermore, since the advertising space on local signage 200 is limited and the advertising period is fixed, the signage content can no longer be used and the advertising effect cannot be obtained once the advertising contract expires. However, since the advertisements provided to user terminals 300 can continue to be retrieved and exposed without time limits, the advertising period and advertising effect can be greatly improved by utilizing extended content, and the existing signage content can be continuously applied.

[0057] Figure 4 This diagram illustrates the detailed structure of a service providing server 100 in an advertising service system that provides advertisements to a local signage 200 and a user terminal 300 using signage content and extended content, according to an embodiment of the present invention. Figure 4 As shown, in one embodiment of the present invention, the service provider server 100 of an advertising service system that provides advertising to local signage 200 and user terminal 300 using signage content and extended content may include a database module 110, a first advertising module 120, a content extension module 130, and a second advertising module 140.

[0058] Database module 110 can store signage content created for use as an advertisement displayed on local signage 200. In this case, the signage content output to local signage 200 can be data that includes at least one of the groups selected from text, images, sound, video, and multimedia, and is generally in the form of images, videos, etc.

[0059] Furthermore, the database module 110 can store the location, region name, and keywords of the local signage 200 displaying the signage content as tags within the signage content. Since one piece of signage content can be output to multiple local signage 200s, the location set as a tag can be at least one. The signage content can also include region names as tags; these region names refer to the region including the multiple local signage 200s that output the corresponding signage content, as well as the names of surrounding areas. For example, when outputting signage content to local signage 200s set up within Samseong Station, it can include not only the specific location of the corresponding local signage 200 but also region names such as Samseong Station, Samseong, COEX, and Gangnam as tags. Moreover, advertising keywords can be set as tags based on the characteristics of the corresponding signage content. For example, keywords related to advertising content in signage content for restaurants, popular locations, cafes, and cake shops can be set as tags.

[0060] The first advertising module 120 can provide signage content stored in the database module 110 to the local signage 200. That is, the first advertising module 120, as a structure for providing signage content to the local signage 200, can provide signage content data to the corresponding local signage 200 to display advertisements based on the location tags stored in the database module 110.

[0061] The local sign 200 can continue to output the sign content received from the first advertising module 120, or it can output multiple advertisements in a loop at a specified time interval, or it can output multiple advertisements at once by dividing the display section.

[0062] The content extension module 130 can be configured to provide extended content for use in the user terminal 300 by including both signage content and additional content. That is, the content extension module 130 can utilize signage content and, by adding additional content, construct extended content suitable for user terminals 300 such as mobile devices or computers.

[0063] Figure 5 This diagram illustrates the extended content structure of the content extension module 130 of a service provider server 100 in an advertising service system that provides advertisements to a local signboard 200 and a user terminal 300 using signboard content and extended content, according to an embodiment of the present invention. Figure 5 As shown, in an embodiment of the present invention, the content extension module 130 of an advertising service system that provides advertising to a local signboard 200 and a user terminal 300 using signboard content and extended content can create extended content composed of signboard content and additional content for use on the user terminal 300.

[0064] The content extension module 130 can construct extended content by using the signage content as representative content and also including additional content. The additional content includes at least one selected from the group consisting of text, images, videos, sounds, and tactile elements related to the signage content. For example, extended content can be constructed by using the signage content as representative content such as a thumbnail and adding text or images, links, etc., used to explain the corresponding signage content or the advertiser's business content as additional content. The constructed extended content can be diverse, such as a combination of multiple content formats, a poster or post format, a report format, an announcement format, or by combining multiple content formats to form an image or video format.

[0065] More specifically, the content extension module 130 can construct extended content by using signage content as representative content and also including additional content, and construct at least one extended content using a signage content based on the additional content. That is, the content extension module 130 can construct multiple extended contents based on the content or type of the additional content, and can also construct extended content in various forms, such as post format, promotional material format, poster or post format, card news format, report format, announcement format, video format, etc., for product sales.

[0066] On the other hand, in order to provide signage content to the user terminal 300, the content expansion module 130 converts at least one of the following: size and format, which can constitute expanded content that uses the converted signage content as representative content. That is, since the signage content output to the local signage 200 can be configured into large-size and high-resolution videos, etc., based on the large local signage 200, its size, capacity, format, etc., may not be suitable for the user terminal 300. Therefore, the content expansion module 130 can convert and use the signage content by reducing its size or capacity, lowering its resolution, or converting its format.

[0067] On the other hand, the database module 110 can affix labels to the content of the sign and store them, and can directly affix labels to the extended content formed in the content extension module 130. The extended content and labels formed can also be stored in the database module 110.

[0068] Figure 6 This example illustrates a diagram of the labels for signage content and extended content in an advertising service system that provides advertising to a local signage 200 and a user terminal 300 using signage content and extended content, according to an embodiment of the present invention. Figure 6 As shown, in an embodiment of the present invention, the extended content in the content extension module 130 of the advertising service system that provides advertising to local signage 200 and user terminal 300 using signage content and extended content can directly retain and include the position and keyword tags affixed to the signage content.

[0069] The second advertising module 140 can respond to advertising requests from the user terminal 300 and provide the user terminal 300 with the extended content constructed in the content extension module 130. Hereinafter, refer to... Figure 7 This section details the structure of the second advertising module 140.

[0070] Figure 7 This diagram illustrates the detailed structure of the second advertising module 140 in an advertising service system that provides advertising to a local signage 200 and a user terminal 300 using signage content and extended content, according to an embodiment of the present invention. Figure 7 As shown, the second advertising module 140 of an advertising service system that provides advertisements to a local signage 200 and a user terminal 300 using signage content and extended content according to an embodiment of the present invention may include an advertising request receiving unit 141, a content retrieval unit 142 and an advertising providing unit 143, and may also include an advertising request analysis unit 144 and a priority setting unit 145.

[0071] The advertising request receiving unit 141 can receive location information and / or search keywords as well as advertising requests from the user terminal 300. Specifically, the advertising request receiving unit 141 can receive advertising requests from the user terminal 300 when events occur, such as when a user enters search terms on the user terminal 300 to conduct a search, or when an application runs and sends location information of the user terminal 300.

[0072] On the other hand, the location information received by the advertising request receiving unit 141 can be the location of the user terminal 300 using a Global Positioning System (GPS) module, or it can also be location information or region names included in the search terms entered by the user for retrieval, or location information set by the user in a computer or other terminal, website, application, etc. Furthermore, the search keywords can be keywords extracted from the search terms entered by the user, keywords set by the user in a website, application, etc., frequently used keywords, or keywords set based on the user's gender, age, interests, etc.

[0073] The content retrieval unit 142 can use the location information and / or search keywords received by the advertising request receiving unit 141 to retrieve matching signage content in the database module 110. More specifically, the content retrieval unit 142 can use the tags affixed to the signage content to retrieve signage content that matches the advertising request from the user terminal 300.

[0074] The advertising provision unit 143 can provide the user terminal 300 with extended content, including the signage content retrieved in the content retrieval unit 142. In this case, since the extended content can be stored in the database module 110, the stored extended content can be provided to the user terminal 300 in a timely manner. According to an embodiment, newly composed extended content can be provided to the user terminal 300 by requesting the composition of extended content from the content extension module 130.

[0075] Figure 8 This diagram illustrates the provision of extended content to the user terminal 300 in an advertising service system that utilizes signage content and extended content to provide advertising to a local signage 200 and a user terminal 300, according to an embodiment of the present invention. (See diagram for reference.) Figure 8 As shown, in the second advertising module 140 of an advertising service system that provides advertisements to a local signboard 200 and a user terminal 300 using signboard content and extended content according to an embodiment of the present invention, if the advertising request receiving unit 141 receives the location information of "Location 2" and the search keyword of "restaurant" and the advertising request from the user terminal 300, then the content retrieval unit 142 can retrieve the signboard content with labels corresponding to "Location 2" and "restaurant", and the advertising providing unit 143 can provide the user terminal 300 with extended content containing the retrieved signboard content.

[0076] The advertising request analysis unit 144 can analyze advertising requests received from the user terminal 300 by the advertising request receiving unit 141. The advertising request analysis unit 144 can use text mining, natural language processing, and other methods to analyze the advertising requests received from the user, and can understand the user's needs through analysis.

[0077] The advertising delivery unit 143 can send the analysis results of the advertising request analysis unit 144 to the content expansion module 130, request the content expansion module 130 to compose extended content that uses the signage content retrieved in the content retrieval unit 142 as representative content and also includes additional content based on the analysis results. The unit then receives the extended content composed according to the request from the content expansion module 130 and provides it to the user terminal 300. In other words, by using the advertising request analysis unit 144 and the content expansion module 130 to compose extended content best suited to the user's needs as determined by the advertising request analysis unit 144, the unit provides extended content to the user, thereby improving user satisfaction and enabling the real-time composition and rapid delivery of advertisements based on user requests.

[0078] According to an embodiment, the advertising request analysis unit 144 can analyze advertising request trends by storing and integrating the analysis results obtained from analyzing advertising requests from multiple users, and request the formation of extended content that conforms to the advertising request trends by sending the analyzed advertising request trends to the content extension module 130.

[0079] The priority setting unit 145 can set the priority of each extended content, including the signage content retrieved in the content retrieval unit 142 as representative content. In this case, the priority setting unit 145 can use the location tags of the signage content included in the extended content and the location information received from the user terminal 300 to set the priority of each extended content in either a near-to-far or far-to-near order. The advertising providing unit 143 can arrange the extended content according to the priority set in the priority setting unit 145 and provide it to the user terminal 300.

[0080] As described above, the advertising service system proposed by this invention, which provides advertising to local signage 200 and user terminal 300 using signage content and extended content, expands the signage content to include additional content for use on user terminal 300. Signage content is provided to local signage 200, and extended content is provided to user terminal 300. This expands the utility of the expensively produced signage content by utilizing the existing signage content. By providing extended content suitable for user terminal 300, user interest can be stimulated, advertising effectiveness improved, and continued advertising effectiveness can be achieved even after the advertising period on local signage 200 ends.

[0081] Those skilled in the art can make various modifications or applications to the invention described above, and the scope of the technical concept of the invention should be defined according to the scope of protection of the appended claims.

Claims

1. An advertising service system that provides advertisements to local signage (200) and user terminals (300) using signage content and extended content, characterized in that, This includes a server (100) that provides advertising services to local signage (200) and user terminals (300). The aforementioned service provider server (100) includes: The database module (110) stores the sign content used to create the sign as an advertisement displayed on the aforementioned local sign (200); The first advertising module (120) provides the content of the sign stored in the database module (110) to the local sign (200); The content extension module (130) comprises extended content for use in a user terminal (300) by including the aforementioned signage content and additional content; and The second advertising module (140), in response to an advertising request from the user terminal (300), provides the user terminal (300) with the extended content constructed in the content extension module (130). In order to provide the signage content to the user terminal (300), the content extension module (130) converts at least one of the following: size and format. The converted signage content is used as representative content, and additional content is also included to form the extended content, which consists of the representative content and the additional content. The additional content includes at least one selected from the group consisting of text, images, videos, sounds, and haptic feedback related to the signage content. Depending on the content or type of the additional content, at least one extended content is formed using one piece of signage content. The aforementioned second advertising module (140) includes: The advertising request receiving unit (141) receives location information, search keywords and advertising requests from the user terminal (300) together; The content retrieval unit (142) uses the location information and search keywords received by the advertising request receiving unit (141) to retrieve matching signage content in the database module (110); The advertising provision unit (143) provides the user terminal (300) with extended content, including the signage content retrieved in the content retrieval unit (142); and The advertising request analysis unit (144) analyzes the advertising requests received by the advertising request receiving unit (141) from the user terminal (300). The aforementioned advertising provision unit (143) sends the analysis results of the aforementioned advertising request analysis unit (144) to the aforementioned content extension module (130), requests the aforementioned content extension module (130) to compose extended content that uses the signage content retrieved in the aforementioned content retrieval unit (142) as representative content and also includes additional content based on the aforementioned analysis results, receives the extended content composed according to the request from the aforementioned content extension module (130) and provides it to the aforementioned user terminal (300). The aforementioned advertising request analysis unit (144) analyzes advertising request trends by storing and integrating the analysis results obtained from analyzing users' advertising requests, and requests the formation of extended content that conforms to the aforementioned advertising request trends by sending the analyzed advertising request trends to the aforementioned content extension module (130).

2. The advertising service system according to claim 1, which provides advertising to local signage (200) and user terminals (300) using signage content and extended content, is characterized in that, The database module (110) sets the location, region name and keywords of the local sign (200) that will display the sign content as tags and stores them in the sign content.

3. The advertising service system according to claim 1, which provides advertising to local signage (200) and user terminals (300) using signage content and extended content, is characterized in that... The second advertising module (140) also includes a priority setting unit (145) for setting the priority of each extended content, including the signage content retrieved in the content retrieval unit (142), as the representative content. The aforementioned advertising provisioning unit (143) arranges the aforementioned extended content according to the priority set in the aforementioned priority setting unit (145) and provides it to the aforementioned user terminal (300).

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