Advertisement plan creation method and apparatus, computer device, and storage medium
By automating the batch creation of advertising campaigns, selecting creatives and setting targeting parameters based on factors such as the stage type, duration, and spending amount of the ad group, the problem of low efficiency and unstable results in advertising campaign creation is solved, achieving efficient and precise ad delivery.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- SHANGHAI SHUHE INFORMATION TECH CO LTD
- Filing Date
- 2022-11-21
- Publication Date
- 2026-05-29
AI Technical Summary
The existing advertising platforms are inefficient and prone to errors in creating advertising campaigns. They rely on human experience, resulting in unstable campaign performance that is difficult to quantify and replicate. Furthermore, advertising campaigns decline rapidly after the learning period.
By automating the batch creation of ad campaigns for multiple ad groups, the system determines the number of ad campaigns to create based on the ad group's stage type, duration, and spending amount. It selects creatives and sets targeting hyperparameters, uses a decision tree model to calculate audience targeting packages and bidding information, and calls the ad platform API to create ad campaigns in batches.
It improves the efficiency and effectiveness of advertising campaigns, enabling automated batch creation and precise targeting of advertising campaigns, and reducing the risk of manual intervention.
Smart Images
Figure CN115719248B_ABST