Interactive control display method, device, equipment, medium and product

Abstract

The present disclosure discloses an interactive control display method, device, equipment, medium and product. The method comprises: obtaining historical interaction information of a target video, the historical interaction information being interaction information corresponding to the target video in a preset historical period; determining first display information of a target interactive control in the target video according to the historical interaction information, so that a client displays the target interactive control in the current and subsequent playing process of the target video according to the first display information. The embodiment realizes the effect of intelligently adding and displaying the target interactive control in the video playing process, thereby improving the user experience.

Description

Technical Field

[0001] This disclosure relates to the field of information processing, and in particular to an interactive control display method, apparatus, device, medium, and product. Background Technology

[0002] Within video platforms, user interaction with creators is a way for users to express encouragement and appreciation. Currently, interactive controls rely on creators manually adding them when publishing videos. However, in practice, few creators do this manually, and manually added controls typically appear at the end of the video. Since users cannot watch the video to the end, they usually cannot effectively interact with the controls. Furthermore, manually added controls, being in a fixed position on the screen—a distracting aspect of the immersive viewing experience—can easily cause users to lose focus and forget to interact with the creator, negatively impacting the user experience. Summary of the Invention

[0003] This disclosure provides an interactive control display method, apparatus, device, medium, and product, which realizes the effect of intelligently adding and displaying target interactive controls during video playback, thereby improving the user experience.

[0004] In a first aspect, embodiments of this disclosure provide a method for displaying interactive controls, including: Obtain historical interaction information of the target video, wherein the historical interaction information is the interaction information of the target video within a preset historical time period; Based on the historical interaction information, the first display information of the target interactive control in the target video is determined, so that the client displays the target interactive control during the current and subsequent playback of the target video according to the first display information.

[0005] Secondly, embodiments of this disclosure also provide an interactive control display device, including: The acquisition module is used to acquire historical interaction information of the target video, wherein the historical interaction information is the interaction information of the target video within a preset historical time period; The first determining module is used to determine the first display information of the target interactive control in the target video based on the historical interaction information, so that the client displays the target interactive control in the current and subsequent playback of the target video based on the first display information.

[0006] Thirdly, embodiments of this disclosure also provide an electronic device, including: One or more processors; Memory, used to store one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the interactive control display method as described in any of the above embodiments.

[0007] Fourthly, this disclosure also provides a computer storage medium storing a computer program, which, when executed by a processor, implements the interactive control display method as described in any of the above embodiments.

[0008] Fifthly, this disclosure also provides a computer program product, including a computer program that, when executed by a processor, implements the interactive control display method as described in any of the above embodiments.

[0009] This disclosure determines the first display information of the target interactive control in the target video based on the historical interaction information of the target video, and displays the target interactive control during the current and subsequent playback of the target video based on the first display information. This realizes the intelligent addition and display of the target interactive control during video playback, thereby meeting the diverse interaction needs of users and improving the user experience. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic, and the originals and elements are not necessarily drawn to scale.

[0011] Figure 1 This is a flowchart of an interactive control display method provided in an embodiment of this disclosure; Figure 2 This is a flowchart of another interactive control display method provided in this embodiment of the disclosure; Figure 3 This is a flowchart of yet another interactive control display method provided in this disclosure embodiment; Figure 4 This is a flowchart of another interactive control display method provided in the embodiments of this disclosure; Figure 5 This is a schematic diagram illustrating the configuration of an automatic display function for an interactive control provided in an embodiment of this disclosure; Figure 6 This is a schematic diagram of an interactive control provided in an embodiment of this disclosure; Figure 7 This is a schematic diagram showing another interactive control provided in an embodiment of this disclosure; Figure 8 This is a structural block diagram of an interactive control display device provided in an embodiment of this disclosure; Figure 9 This is a structural block diagram of an electronic device provided in an embodiment of this disclosure. Detailed Implementation

[0012] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0013] It should be understood that the steps described in the method embodiments of this disclosure may be performed in different orders and / or in parallel. Furthermore, the method embodiments may include additional steps and / or omit the steps shown. The scope of this disclosure is not limited in this respect.

[0014] The term "comprising" and its variations as used herein are open-ended inclusions, meaning "including but not limited to". The term "based on" means "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Definitions of other terms will be given in the description below.

[0015] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are used only to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependencies.

[0016] It should be noted that the terms "a" and "a plurality of" used in this disclosure are illustrative rather than restrictive, and those skilled in the art should understand that, unless otherwise expressly indicated in the context, they should be understood as "one or more".

[0017] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0018] Figure 1 This is a flowchart illustrating an interactive control display method provided in this embodiment. The method can be executed by an interactive control display device configured in an electronic device. This embodiment is applied to scenarios where interactive controls are automatically added and displayed. The electronic device can be server-side (also referred to as a server-side component). Figure 1 As shown, the method in this embodiment includes the following steps: S110. Obtain historical interaction information of the target video.

[0019] The historical interaction information refers to the interaction information corresponding to the target video within a preset historical time period. The target video refers to a short video that the target user is about to open and watch, a video that the target user is currently watching, or a video posted by the target user. Alternatively, the target video can also be understood as a short video that the target user is interested in. In this embodiment, the preset historical time period can be understood as a pre-configured time period preceding the current triggering time of the target video. For example, the preset historical time period can be all time periods preceding the current triggering time of the target video (all time periods from when the target video was posted to the current triggering time), or it can be a specific time period preceding the current triggering time of the target video; this is not limited and can be set according to actual circumstances. In this embodiment, the historical interaction information refers to relevant information on all interactions between users and the target video within the preset historical time period. For example, the historical interaction information can include: historical interaction volume, which can be the cumulative interaction volume of a certain type of interaction, or the sum of the cumulative interaction volumes of multiple types of interaction. For example, user interactions with the target video can include: liking, forwarding, following, sending bullet comments, and favorites. This can be understood as follows: liking a target video once increments its historical interaction count by one; or sharing a target video once increments its historical interaction count by one. Similarly, actions such as following or sending comments to a target video also increment its historical interaction count by one.

[0020] In this embodiment, when the client receives an interactive trigger operation for a target video, the client plays the target video. Simultaneously, the client sends an interactive trigger instruction generated based on the click trigger operation to the server. Upon receiving the interactive trigger instruction, the server updates the historical interaction volume of the corresponding target video according to the instruction. Here, the interactive trigger operation for the target video refers to the trigger operation on the target video itself. In actual operation, the target user opens the client's playback platform and finds a short video of interest as the target video. Then, the target user clicks the play button on the client to play the target video. While the client plays the target video, the server automatically retrieves and updates the historical interaction information of that target video.

[0021] S120. Determine the first display information of the target interactive control in the target video based on the historical interaction information, so that the client can display the target interactive control in the current and subsequent playback of the target video based on the first display information.

[0022] Interactive controls refer to controls that allow users to interact with the target video. For example, interactive controls include at least one of the following: a favorite sticker control, a like sticker control, a follow sticker control, a share sticker control, and a comment sticker control. In practice, the target interactive controls configured in the target video can be one or more interactive controls; this is not limited and can be adjusted according to the actual situation.

[0023] In this embodiment, the display information refers to information related to the display of the target interactive control in the target video. For example, the display information may include: the initial display time of the target interactive control in the target video, and may also include: the display position of the target interactive control in the target video; the display effect of the target interactive control in the target video, etc.

[0024] The display of the target interactive control within the current frame of the target video can be understood as displaying the target interactive control according to its initial display time within the target video. It's important to note that the server configures the display information for the target interactive control in the target video so that the client displays it according to this information. This is to avoid displaying the target interactive control immediately upon the start of video playback, which could cause it to cover part of the video screen and negatively impact the user's viewing experience. In this embodiment, the client displays the target interactive control according to the initial display time specified in the display information. This achieves automatic addition and display of the target interactive control while improving the user's viewing experience during video playback.

[0025] The technical solution of this embodiment determines the display information of the target interactive control in the target video based on the historical interaction information of the target video, and displays the target interactive control in the current and subsequent playback of the target video based on the display information, thereby achieving the effect of automatically adding and displaying the target interactive control during video playback.

[0026] In one embodiment, Figure 2 This is a flowchart of another interactive control display method provided in this embodiment. This embodiment further describes the interactive control display method based on the above embodiments, and is executed by the server. Figure 2 As shown, the interactive control display process in this embodiment includes the following steps: S210. Obtain the target audio information from the target video.

[0027] The target audio information refers to the target spoken information in the target video. This can be understood as relevant information used to encourage interaction from the target user. For example, the target audio information may contain audio containing words such as "follow," "like," or "support." In this embodiment, the target audio information can be the target spoken information of the target video's publisher, or it can be the target spoken information of other objects in the target video; there is no limitation on this. Preferably, the target audio information refers to the target spoken information of the target video's publisher. The publisher refers to the publisher of the target video. In this embodiment, the publisher can be distinguished by the publisher's name and publisher identifier. This can be understood as each publisher having a unique publisher name and a unique publisher identifier.

[0028] In this context, "verbal broadcasting" refers to the presenter verbally broadcasting the target audio information within the target video. In practice, Automatic Speech Recognition (ASR) can be used to recognize the target audio information in the target video; and Optical Character Recognition (OCR) can be used to recognize the target audio information in the target video. Specifically, OCR can be used to identify whether the subtitles in the target video contain the target audio information, and ASR can be used to identify whether the speech in the target video contains the target audio information.

[0029] It should be noted that there is no limit to the number of target audio messages in the target video. This means that one or more target audio messages can exist in the target video, and the target audience can verbally broadcast the target audio message once or multiple times. Of course, multiple verbal broadcasts of the target audio message can occur at different video frames, i.e., at different times during the playback of the target video. In practice, the broadcast times of the target audio message in the target video can be continuous or intermittent; there is no limitation on this, and it can be configured according to the actual situation.

[0030] S220. Determine the second display information of the target interactive control in the target video based on the target audio information, so that the client displays the target interactive control in the target video according to the second display information.

[0031] The second display information involves displaying the target interactive control on the video frame corresponding to the target audio in the target video. In this embodiment, upon identifying the first target audio information in the target video, the video frame corresponding to that first target audio information is used as the video frame for displaying the target interactive control. The first target audio information refers to the target audio information first spoken by the publishing object in the target video. In this embodiment, upon detecting the first spoken target audio information by the publishing object, the display operation of the target interactive control in the target video is triggered to display the target interactive control in the target video.

[0032] S230, Obtain historical interaction information of the target video.

[0033] Among them, historical interaction information refers to the interaction information of the target video within a preset historical time period.

[0034] S240. Determine the first display information of the target interactive control in the target video based on the historical interaction information, so that the client can display the target interactive control during the current and subsequent playback of the target video based on the first display information.

[0035] The technical solution of this embodiment, based on the above embodiments, combines the display operation of the target interactive control with AI capabilities (i.e., recognizing the target audio information in the target video) to trigger the display operation of the target interactive control, thereby achieving the effect of automatically adding and displaying the target interactive control, thus improving the user interaction efficiency.

[0036] In one embodiment, Figure 3 This is a flowchart illustrating another interactive control display method provided in this disclosure. This embodiment further explains the interactive control display method based on the above embodiments. Figure 3 As shown, the interactive control display process in this embodiment includes the following steps: S310, Obtain the historical interaction volume of the target video.

[0037] The historical interaction volume refers to the total number of interactions between all users and the target video within a preset historical period. It can be understood as the sum of all interactions between users and the target video. For example, assuming all user interactions with the target video include: liking, saving, sharing, sending comments, and following, and the number of likes is a1, the number of saves is a2, the number of shares is a3, the number of comments is a4, and the number of follows is a5 within the preset historical period, then the historical interaction volume between all users and the target video within the preset historical period is the sum of a1, a2, a3, a4, and a5.

[0038] S320. Determine the first display information of the target interactive control in the target video based on the historical interaction volume and the preset interaction volume threshold, so that the client can display the target interactive control in the current and subsequent playback of the target video based on the first display information.

[0039] The preset interaction threshold refers to a pre-configured threshold used to determine the display information of the target interactive control. In this embodiment, the preset interaction threshold includes a first interaction threshold and a second interaction threshold. The first interaction threshold is less than the second interaction threshold. This can be understood as the server comparing the historical interaction volume of the target video with both the first and second interaction thresholds, determining the comparison results, and then determining the first display information of the target interactive control in the target video based on these comparison results.

[0040] In one embodiment, S320 includes one of the following: Scenario 1: If the historical interaction volume is less than or equal to the first interaction volume threshold, the first display information is determined to be displaying the target interactive control in a preset video frame of the target video or displaying the target interactive control in a random manner in video frames of the target video. Here, the preset video frame refers to the default video frame in the target video that displays the target interactive control. In an embodiment, the preset video frame can be characterized by at least one of the playback progress and playback duration of the target video. For example, the preset video frame can be characterized by the playback progress of the target video; assuming the frame at 10% playback progress is used as the preset video frame; or, if the target video is a 30-second video, the preset video frame can be the video frame at 10 seconds.

[0041] In this embodiment, when the historical interaction volume is less than or equal to the first interaction volume threshold, it can be understood that the historical interaction volume of the target video has no reference value. That is, for most viewers of the target video, the target interactive control is directly displayed in the preset video frame of the target video, that is, the target interactive control is displayed at preset moments during the playback of the target video; while for a small number of viewers of the target video, the target interactive control is directly displayed in the video frame of the target video in a random manner, that is, the target interactive control is randomly displayed during the playback of the target video.

[0042] Scenario 2: If the historical interaction volume is greater than the first interaction volume threshold but less than the second interaction volume threshold, the first display information is determined to be displaying the target interactive control in the video frame with the highest interaction volume in the target video, or displaying the target interactive control in video frames in the target video in a random manner. The video frame with the highest interaction volume in the target video can be understood as the video frame with the most interaction with the target video during playback, i.e., the video frame with which most users interact with the target video.

[0043] In this embodiment, when the historical interaction volume is greater than the first interaction volume threshold and less than the second interaction volume threshold, it can be understood that the historical interaction volume of the target video has certain reference value. That is, for most viewers of the target video, the target interactive control is directly displayed in the video frame with the highest interaction volume in the target video, that is, the target interactive control is displayed at the moment when the interaction frequency of the target video is the highest. For a small number of viewers of the target video, the target interactive control is directly displayed in the video frame of the target video in a random manner, that is, the target interactive control is randomly displayed during the playback of the target video.

[0044] Scenario 3: If the historical interaction volume is greater than or equal to the second interaction volume threshold, the first display information is determined to be displaying the target interactive control in the video frame with the highest interaction volume in the target video. In this embodiment, if the historical interaction volume of the target video is greater than or equal to the second interaction threshold, it can be understood that the historical interaction volume of the target video is fully valuable for reference. That is, for all viewers of the target video, the target interactive control is directly displayed in the video frame with the highest interaction volume in the target video, i.e., the target interactive control is displayed at the moment when the interaction frequency of the target video is the highest.

[0045] In this embodiment, after the server determines the video frame in the target video where the target interactive control is initially displayed based on the comparison result between the historical interaction volume and the first interaction volume threshold and the second interaction volume threshold, the target interactive control is displayed in a specified video frame after that video frame.

[0046] The technical solution of this embodiment, based on the above embodiments, determines the video frame in which the target interactive control is first displayed in the target video based on the comparison results between the historical interaction volume of the target video and the first interaction volume threshold and the second interaction volume threshold. This enables the target user to interact with the target video during the video viewing process, improves the interaction efficiency, and helps the publishing object obtain more interaction.

[0047] In one embodiment, the interactive control display method further includes: upon receiving a trigger operation sent by a client for a target interactive control, determining fourth display information so that the client displays the target interactive control in the target video according to the fourth display information.

[0048] The fourth piece of information is to extend the display time of the target interactive control in the target video.

[0049] In this embodiment, to improve the viewing experience of the target user on the target video, after the server determines the first display information of the target interactive control in the target video, it sends the first display information to the client, so that the client displays the target interactive control in the target video according to the first display information and displays it continuously for a first preset duration. Of course, when the client receives a trigger operation from the target user on the target interactive control, in order to facilitate the target user to interact with the target video again, the display duration of the target interactive control in the target video can be extended. For example, when the client receives a trigger operation from the target user on the target interactive control, the client sends a trigger instruction generated according to the trigger operation to the server, so that the server determines the fourth display information, that is, determines to extend the display duration of the target interactive control in the target video. For example, the target interactive control can be displayed according to a second preset duration. The second preset duration is longer than the first preset duration. The first preset duration refers to the total duration of the target interactive control displayed in the target video by default; the second preset duration refers to the total duration of the target interactive control determined by the server when the client receives a trigger operation on the target interactive control. For example, the first preset duration can be 5 seconds by default. When the target user triggers the target interactive control, the total display duration of the target interactive control is extended by 3 seconds, that is, the second preset duration can be 8 seconds.

[0050] It should be noted that the client does not impose restrictions on the display position and size of the target interactive control within the target video, and can configure it according to the actual situation. For example, by default, the target interactive control is displayed on the right side of the target video, meaning its display position is on the right side of the screen containing the target video. For example, the display size of the target interactive control is related to the total size of the screen containing the target video; for instance, the display size of the target interactive control can be 5% of the total size of the screen containing the target video.

[0051] In one embodiment, Figure 4 This is a flowchart illustrating another interactive control display method provided in this disclosure. This embodiment further explains the interactive control display method based on the above embodiments. Figure 4 As shown, the interactive control display process in this embodiment includes the following steps: S410: Upon receiving the video publishing instruction for the target video and the instruction to enable the automatic display function of interactive controls sent by the client, determine the third display information so that the client displays the interactive controls in the target video according to the third display information.

[0052] The third aspect of the display information involves showing interactive controls in each frame of the target video. In this embodiment, if the automatic display function of interactive controls is enabled when the target video is published, then interactive controls will be displayed in each frame of the target video.

[0053] The video publishing instruction is generated simultaneously with the video publishing operation, which refers to the operation of publishing the target video. The automatic display function of interactive controls refers to the function of automatically adding and displaying interactive controls in the target video during video playback. In this embodiment, the video publishing operation refers to the corresponding operation performed by the target user on the video publishing control corresponding to the target video. Figure 5 This is a schematic diagram illustrating the configuration of an automatic display function for an interactive control provided in an embodiment of this disclosure. For example... Figure 5 As shown, a toggle switch for the automatic display of interactive controls is configured below the video publishing control of the target video. When the toggle switch is selected, the automatic display of interactive controls for the target video is enabled; conversely, when the toggle switch is not selected, the automatic display of interactive controls for the target video is disabled. For example, Figure 5 When the button automatically appears on the left side of the interactive control, it indicates that the device is off; when it appears on the right side, it indicates that the device is on.

[0054] In this embodiment, when the automatic display function of interactive controls for the target video is enabled, it is detected whether the target video has been published. After the target video is published, interactive controls are automatically added to each video frame of the target video, and the interactive controls added to the target video are used as target interactive controls.

[0055] S420: Obtain the historical interaction information corresponding to each video frame of the target video.

[0056] It should be noted that the target video is composed of multiple video frames. The interaction process can be understood as the process where one or more video frames in the target video receive interaction information. In actual operation, not all video frames in the target video correspond to interactive information. In this embodiment, when interaction is detected in the target video, the interaction information corresponding to that video frame is obtained. This process is repeated to obtain all video frames in the target video that have received interaction, along with the corresponding interaction information for each video frame, as historical interaction information.

[0057] S430. Obtain the historical interaction information corresponding to the target video based on the historical interaction information corresponding to each video frame.

[0058] In this embodiment, the historical interaction information corresponding to all video frames in the target video that are interacted with is summarized to obtain the historical interaction information corresponding to the target video. For example, assuming that the target video includes 100 video frames, and 10 of these video frames correspond to historical interaction information, then the historical interaction information of these 10 video frames is taken as the historical interaction information corresponding to the target video.

[0059] S440, Predict the video interaction rate of the target video.

[0060] The video interaction rate refers to the probability that a target video will receive interaction in the future. For example, the video interaction rate of a target video can be determined based on its current popularity. Specifically, the video interaction rate can be predicted using machine learning methods, or other existing prediction methods can be used, which will not be elaborated here.

[0061] S450. When the video interaction rate of the target video is greater than the preset interaction rate threshold, determine the first display information of the target interactive control in the target video based on the historical interaction information, so that the client can display the target interactive control in the current and subsequent playback of the target video based on the first display information.

[0062] The preset interaction rate threshold refers to a pre-configured interaction rate threshold for the target video. In this embodiment, the first display information of the target interactive control in the target video is determined based on historical interaction information only when the video interaction rate of the target video reaches the preset interaction rate threshold. This is to reduce invalid interference from the target interactive control and ensure the playback experience of the target video.

[0063] The technical solution of this embodiment, based on the above embodiments, determines the display information of the target interactive control in the target video according to historical interaction information when the video interaction rate of the target video is greater than a preset interaction rate threshold. This reduces invalid interference to the target interactive control and thus ensures the user's viewing experience of the target video.

[0064] For example, taking a like control or a follow control as examples, the display interface of the target interactive control will be described. Figure 6 This is a schematic diagram illustrating the display of an interactive control provided in an embodiment of this disclosure. For example... Figure 6 As shown, during video playback, a "follow control" appears on the right side of the target video to facilitate following the target video. Figure 7 This is a schematic diagram illustrating the display of another interactive control provided in an embodiment of this disclosure. For example... Figure 7 As shown, during video playback, a "like control" appears on the right side of the target video to facilitate liking the target video.

[0065] The technical solution of this embodiment combines the display time of interactive controls with recommendation algorithms to determine the time when the interaction frequency of different target videos is the highest; at the same time, it combines the display time of interactive controls with AI capabilities to trigger the display time of interactive controls; and it predicts the future interaction probability of target videos based on the historical interaction information of the target videos, so as to display interactive controls according to different display strategies, thereby realizing the ability to automatically add interactive controls to videos, better meet user needs, and improve user experience.

[0066] In one embodiment, Figure 8 This is a structural block diagram of an interactive control display device provided in an embodiment of this disclosure. For example... Figure 8 As shown, the interactive control display device in this embodiment includes a first acquisition module 810 and a first determination module 820.

[0067] The first acquisition module 810 is used to acquire historical interaction information of the target video, wherein the historical interaction information is the interaction information of the target video within a preset historical time period. The determining module 820 is used to determine the first display information of the target interactive control in the target video based on the historical interaction information, so that the client can display the target interactive control in the current and subsequent playback of the target video based on the first display information.

[0068] The technical solution of this embodiment determines the display information of the target interactive control in the target video based on the historical interaction information of the target video, and displays the target interactive control during the current and subsequent playback of the target video according to the display information. This realizes the intelligent addition and display of the target interactive control during video playback, thereby meeting the diverse interaction needs of users and improving the user experience.

[0069] In one embodiment, the interactive control display device further includes: The second acquisition module is used to acquire target audio information in the target video; The display module is used to determine the second display information of the target interactive control in the target video based on the target audio information, so that the client displays the target interactive control in the target video according to the second display information, wherein the second display information is to display the target interactive control on the video frame corresponding to the target audio in the target video.

[0070] In one embodiment, the first acquisition module is specifically used to: acquire the historical interaction volume of the target video; The determination module is specifically used to determine the first display information of the target interactive control in the target video based on the historical interaction volume and the preset interaction volume threshold.

[0071] In one embodiment, the historical interaction volume is the total interaction volume of the target video within a preset historical time period; the first display information of the target interactive control in the target video is determined based on the historical interaction volume and a preset interaction volume threshold, specifically for one of the following: If the historical interaction volume is less than or equal to the first interaction volume threshold, the first display information is determined to be either displaying the target interactive control in a preset video frame of the target video or displaying the target interactive control in a random manner in the video frames of the target video; or If the historical interaction volume is greater than the first interaction volume threshold and less than the second interaction volume threshold, the first display information is determined to be either displaying the target interactive control in the video frame with the highest interaction volume in the target video, or displaying the target interactive control in video frames of the target video in a random manner; or If the historical interaction volume is greater than or equal to the second interaction volume threshold, the first display information is determined to be to display the target interactive control in the video frame with the highest interaction volume in the target video.

[0072] In one embodiment, the interactive control display device further includes: The second determining module is used to determine fourth display information when it receives a trigger operation for the target interactive control sent by the client, so that the client displays the target interactive control in the target video according to the fourth display information, wherein the fourth display information is to extend the display duration of the target interactive control in the target video.

[0073] In one embodiment, the interactive control display device further includes: The third determining module is used to receive the video publishing instruction and the automatic display function activation instruction for the interactive control sent by the client for the target video, and determine the third display information so that the client displays the interactive control in the target video according to the third display information. The third display information is to display the interactive control in each video frame of the target video. The acquisition module includes: The acquisition unit is used to acquire historical interaction information corresponding to each video frame of the target video. The determining unit is used to obtain the historical interaction information corresponding to the target video based on the historical interaction information corresponding to each video frame.

[0074] In one embodiment, the interactive control display device further includes: The prediction module is used to predict the video interaction rate of the target video. The module is specifically used for: If the video interaction rate of the target video is greater than a preset interaction rate threshold, the first display information of the target interactive control in the target video is determined based on the historical interaction information.

[0075] In one embodiment, the interactive control includes at least one of the following: a favorite sticker control, a like sticker control, a follow sticker control, a share sticker control, and a bullet screen sticker control.

[0076] The interactive control display device described above can execute the interactive control display method provided in any embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the method execution.

[0077] Figure 9 This is a structural block diagram of an electronic device provided in an embodiment of this disclosure. Refer to the following... Figure 9 It illustrates an electronic device suitable for implementing embodiments of the present disclosure (e.g., Figure 1 The diagram below shows the structure of a terminal device, server, or computer (900). The computer in this embodiment may include, but is not limited to, mobile terminals such as mobile phones, laptops, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), and in-vehicle terminals (e.g., in-vehicle navigation terminals), as well as fixed terminals such as digital TVs and desktop computers. Figure 9 The electronic device shown is merely an example and should not be construed as limiting the functionality and scope of the embodiments disclosed herein.

[0078] like Figure 9 As shown, electronic device 900 may include a processing device (e.g., a central processing unit, a graphics processor, etc.) 901, which can perform various appropriate actions and processes according to a program stored in read-only memory (ROM) 902 or a program loaded from storage device 908 into random access memory (RAM) 903. RAM 903 also stores various programs and data required for the operation of electronic device 900. Processing device 901, ROM 902, and RAM 903 are interconnected via bus 904. Input / output (I / O) interface 905 is also connected to bus 904.

[0079] Typically, the following devices can be connected to I / O interface 905: input devices 906 including, for example, touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; output devices 907 including, for example, liquid crystal displays (LCDs), speakers, vibrators, etc.; storage devices 908 including, for example, magnetic tapes, hard disks, etc.; and communication devices 909. Communication device 909 allows electronic device 900 to communicate wirelessly or wiredly with other devices to exchange data. Although Figure 9 An electronic device 900 with various devices is shown; however, it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed alternatively.

[0080] In particular, according to embodiments of this disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of this disclosure include a computer program product comprising a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the methods shown in the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network via a communication device 909, or installed from a storage device 908, or installed from a ROM 902. When the computer program is executed by a processing device 901, it performs the functions defined in the methods of embodiments of this disclosure.

[0081] It should be noted that the computer-readable medium described in this disclosure can be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. A computer-readable storage medium can be, for example,—but not limited to—an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination thereof. In this disclosure, a computer-readable storage medium can be any tangible medium containing or storing a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium can include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium can be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any suitable medium, including but not limited to: wires, optical fibers, RF (radio frequency), etc., or any suitable combination thereof.

[0082] In some implementations, clients and servers can communicate using any currently known or future-developed network protocol such as HTTP (Hypertext Transfer Protocol) and can interconnect with digital data communication (e.g., communication networks) of any form or medium. Examples of communication networks include local area networks (“LANs”), wide area networks (“WANs”), the Internet (e.g., the Internet of Things), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future-developed networks.

[0083] The aforementioned computer-readable medium may be included in the aforementioned electronic device; or it may exist independently and not assembled into the electronic device.

[0084] The aforementioned computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: acquire historical interaction information of a target video, wherein the historical interaction information is the interaction information of the target video within a preset historical time period; and determine first display information of a target interactive control in the target video based on the historical interaction information, so that the client displays the target interactive control in the current and subsequent playback of the target video based on the first display information.

[0085] Computer program code for performing the operations of this disclosure can be written in one or more programming languages ​​or a combination thereof, including but not limited to object-oriented programming languages ​​such as Java, Smalltalk, and C++, as well as conventional procedural programming languages ​​such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving remote computers, the remote computer can be connected to the user's computer via any type of network—including a local area network (LAN) or a wide area network (WAN)—or can be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0086] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of code containing one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutively indicated blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented using a dedicated hardware-based system that performs the specified function or operation, or using a combination of dedicated hardware and computer instructions.

[0087] The units described in the embodiments of this disclosure can be implemented in software or in hardware. The name of a unit does not necessarily limit the unit itself; for example, the first acquisition unit can also be described as "a unit that acquires at least two Internet Protocol addresses".

[0088] The functions described above in this document can be performed at least in part by one or more hardware logic components. For example, exemplary types of hardware logic components that can be used, without limitation, include: field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), system-on-a-chip (SoCs), complex programmable logic devices (CPLDs), and so on.

[0089] In the context of this disclosure, a machine-readable medium can be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can be, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0090] According to one or more embodiments of this disclosure, an interactive control display method, apparatus, device, and medium are provided. The method includes: acquiring historical interaction information of a target video, wherein the historical interaction information is the interaction information corresponding to the target video within a preset historical time period; determining first display information of a target interactive control in the target video based on the historical interaction information, so that a client displays the target interactive control during the current and subsequent playback of the target video based on the first display information.

[0091] According to one or more embodiments of this disclosure, an interactive control display method, apparatus, device, and medium are provided. The interactive control display method further includes: acquiring target audio information in a target video; determining second display information of a target interactive control in the target video based on the target audio information, so that the client displays the target interactive control in the target video according to the second display information, wherein the second display information is displaying the target interactive control on the video frame corresponding to the target audio in the target video.

[0092] According to one or more embodiments of this disclosure, an interactive control display method, apparatus, device, and medium are provided, which acquires historical interaction information of a target video, including: acquiring historical interaction volume of the target video; and determining first display information of the target interactive control in the target video based on the historical interaction information, including: determining the first display information of the target interactive control in the target video based on the historical interaction volume and a preset interaction volume threshold.

[0093] According to one or more embodiments of this disclosure, an interactive control display method, apparatus, device, and medium are provided, wherein the historical interaction volume is the total interaction volume of the target video within a preset historical time period; determining the first display information of the target interactive control in the target video based on the historical interaction volume and a preset interaction volume threshold includes: If the historical interaction volume is less than or equal to the first interaction volume threshold, the first display information is determined to be either displaying the target interactive control in a preset video frame of the target video or displaying the target interactive control in a random manner in the video frames of the target video; or If the historical interaction volume is greater than the first interaction volume threshold and less than the second interaction volume threshold, the first display information is determined to be either displaying the target interactive control in the video frame with the highest interaction volume in the target video, or displaying the target interactive control in the video frames of the target video in a random manner; or If the historical interaction volume is greater than or equal to the second interaction volume threshold, the first display information is determined to be the display of the target interactive control in the video frame with the highest interaction volume in the target video.

[0094] According to one or more embodiments of this disclosure, an interactive control display method, apparatus, device, and medium are provided, the interactive control display method further comprising: Upon receiving a trigger operation for the target interactive control sent by the client, a fourth display information is determined so that the client displays the target interactive control in the target video according to the fourth display information, wherein the fourth display information is to extend the display duration of the target interactive control in the target video.

[0095] According to one or more embodiments of this disclosure, an interactive control display method, apparatus, device, and medium are provided. The interactive control display method further includes: receiving a video publishing instruction for a target video and an interactive control automatic display function activation instruction sent by a client; determining third display information so that the client displays interactive controls in the target video according to the third display information; wherein the third display information is displaying interactive controls in each video frame of the target video. Obtaining historical interaction information of a target video includes: obtaining historical interaction information corresponding to each video frame of the target video; and obtaining historical interaction information corresponding to the target video based on the historical interaction information corresponding to each video frame.

[0096] According to one or more embodiments of the present disclosure, an interactive control display method, apparatus, device, and medium are provided, the interactive control display method further comprising: predicting the video interaction rate of a target video; The first display information of the target interactive control in the target video is determined based on the historical interaction information, including: If the video interaction rate of the target video is greater than a preset interaction rate threshold, the first display information of the target interactive control in the target video is determined based on the historical interaction information.

[0097] According to one or more embodiments of this disclosure, an interactive control display method, apparatus, device, and medium are provided, wherein the interactive control includes at least one of the following: a favorite sticker control, a like sticker control, a follow sticker control, a share sticker control, and a bullet screen sticker control.

[0098] The above description is merely a preferred embodiment of this disclosure and an explanation of the technical principles employed. Those skilled in the art should understand that the scope of this disclosure is not limited to technical solutions formed by specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrary combinations of the above-described technical features or their equivalents without departing from the above-described concept. For example, technical solutions formed by substituting the above features with (but not limited to) technical features disclosed in this disclosure that have similar functions.

[0099] Furthermore, while the operations are described in a specific order, this should not be construed as requiring these operations to be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of individual embodiments may also be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable sub-combination in multiple embodiments.

[0100] Although the subject matter has been described using language specific to structural features and / or methodological logic, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are merely illustrative examples of implementing the claims.

Claims

1. A method for displaying interactive controls, characterized in that, include: Obtain historical interaction information of the target video. The historical interaction information is the interaction information of the target video within a preset historical time period. The historical interaction information includes the historical interaction information corresponding to each video frame. The first display information of the target interactive control in the target video is determined based on the historical interaction information, so that the client displays the target interactive control during the current and subsequent playback of the target video based on the first display information; The historical interaction information includes historical interaction volume, which is the total interaction volume of the target video within a preset historical time period. Determining the first display information of the target interactive control in the target video based on the historical interaction information includes: If the historical interaction volume is less than or equal to a first interaction volume threshold, the first display information is determined to be either displaying the target interactive control in a preset video frame of the target video or displaying the target interactive control in a random manner in the video frames of the target video; or If the historical interaction volume is greater than a first interaction volume threshold and less than a second interaction volume threshold, the first display information is determined to be either displaying the target interactive control in the video frame with the highest interaction volume in the target video, or displaying the target interactive control in video frames in the target video in a random manner; or If the historical interaction volume is greater than or equal to the second interaction volume threshold, the first display information is determined to be to display the target interactive control in the video frame with the largest interaction volume in the target video; The first display information includes the initial display time of the target interactive control in the target video. The target interactive control is a sticker control that is overlaid on the target video screen. The target interactive control includes at least one of the following: a favorite sticker control, a like sticker control, a follow sticker control, a share sticker control, or a bullet screen sticker control.

2. The method according to claim 1, characterized in that, Also includes: Obtain the target audio information from the target video; The second display information of the target interactive control in the target video is determined based on the target audio information, so that the client displays the target interactive control in the target video according to the second display information. The second display information is to display the target interactive control on the video frame corresponding to the target audio in the target video.

3. The method according to claim 1, characterized in that, The method further includes: receiving a video publishing instruction for the target video and an instruction to enable the automatic display function of interactive controls sent by the client, determining third display information, so that the client displays interactive controls in the target video according to the third display information, wherein the third display information is to display interactive controls in each video frame of the target video. Obtain historical interaction information for the target video, including: Obtain historical interaction information corresponding to each video frame of the target video; The historical interaction information corresponding to the target video is obtained based on the historical interaction information corresponding to each video frame.

4. The method according to claim 1, characterized in that, Also includes: Upon receiving a trigger operation for the target interactive control sent by the client, a fourth display information is determined so that the client displays the target interactive control in the target video according to the fourth display information, wherein the fourth display information is to extend the display duration of the target interactive control in the target video.

5. The method according to claim 1, characterized in that, Also includes: Predict the video interaction rate of the target video; The first display information of the target interactive control in the target video is determined based on the historical interaction information, including: If the video interaction rate of the target video is greater than a preset interaction rate threshold, the first display information of the target interactive control in the target video is determined based on the historical interaction information.

6. An interactive control display device, characterized in that, include: The acquisition module is used to acquire historical interaction information of the target video. The historical interaction information is the interaction information of the target video within a preset historical time period. The historical interaction information includes the historical interaction information corresponding to each video frame. The first determining module is used to determine the first display information of the target interactive control in the target video based on the historical interaction information, so that the client displays the target interactive control in the current and subsequent playback of the target video based on the first display information; The historical interaction information includes historical interaction volume, which is the total interaction volume of the target video within a preset historical time period. The first determining module is specifically used for: If the historical interaction volume is less than or equal to a first interaction volume threshold, the first display information is determined to be either displaying the target interactive control in a preset video frame of the target video or displaying the target interactive control in a random manner in the video frames of the target video; or If the historical interaction volume is greater than a first interaction volume threshold and less than a second interaction volume threshold, the first display information is determined to be either displaying the target interactive control in the video frame with the highest interaction volume in the target video, or displaying the target interactive control in video frames in the target video in a random manner; or If the historical interaction volume is greater than or equal to the second interaction volume threshold, the first display information is determined to be to display the target interactive control in the video frame with the largest interaction volume in the target video; The first display information includes the initial display time of the target interactive control in the target video. The target interactive control is a sticker control that is overlaid on the target video screen. The target interactive control includes at least one of the following: a favorite sticker control, a like sticker control, a follow sticker control, a share sticker control, or a bullet screen sticker control.

7. An electronic device, characterized in that, include: One or more processors; Memory, used to store one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the interactive control display method as described in any one of claims 1-5.

8. A computer storage medium, characterized in that, The medium stores a computer program, which, when executed by a processor, implements the interactive control display method as described in any one of claims 1-5.

9. A computer program product, characterized in that, It includes a computer program that, when executed by a processor, implements the interactive control display method according to any one of claims 1-5.

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