用户画像生成方法及装置

By considering the full lifecycle information of target users in user profile generation and using neural networks to generate stable user profiles, the problem of declining model stability in existing technologies is solved, and the accuracy of credit risk assessment is improved.

CN116383720BActive Publication Date: 2026-07-17PING AN BANK CO LTD

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
PING AN BANK CO LTD
Filing Date
2023-03-29
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

In existing technologies, enterprise user profile generation models suffer from decreased model stability and reduced accuracy in credit risk assessment due to discrepancies between training samples and actual user information applying for financial services.

Method used

By acquiring target users' asset information before applying for financial loans, their transaction behavior information during the loan application process, and their asset information after the loan application, and inputting this information into a trained neural network to generate user profiles, the model takes into account the information of all users, avoids training network bias, and improves model stability.

Benefits of technology

It improved the accuracy of user profiling and increased the accuracy of identifying potential credit risks for corporate users.

✦ Generated by Eureka AI based on patent content.

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Abstract

本申请涉及信息处理技术领域,提供一种用户画像生成方法及装置。所述方法包括:获取目标用户在申请金融贷款前的第一用户资产信息,目标用户在申请金融贷款时的交易行为信息,以及目标用户在申请金融贷款后的第二用户资产信息;将第一用户资产信息、交易行为信息以及第二用户资产信息输入训练好的神经网络,获取目标用户的用户画像;其中,神经网络由各用户的样本信息集训练得到;样本信息集包括多个训练样本;各训练样本用户在申请金融贷款前的第一用户资产信息,用户在申请金融贷款时的交易行为信息,以及用户在申请金融贷款后的第二用户资产信息。本申请实施例提供的用户画像生成方法,能够提高获取到的用户画像的准确性,提高利用用户画像判定企业用户的潜在信贷风险的准确率。
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