Information display method and device, electronic equipment and storage medium

Abstract

The present disclosure relates to an information display method and device, electronic equipment and storage medium. The method comprises: in response to a display instruction for target media content, displaying the target media content, the target media content being multimedia content associated with a target business party; during display of the target media content, displaying preset business party information corresponding to the target business party on a display page of the target media content, and moving preset interactive business information from a starting position of the preset interactive business information to a preset interactive business information display position based on a position of the preset business party information; the preset business party information is used to trigger display of an associated page corresponding to the target business party; and the preset interactive business information includes business identification information of a preset interactive business, and is used to trigger display of a target business participation page corresponding to the target business party in a business participation page corresponding to the preset interactive business. The embodiments of the present disclosure can improve the relevance between the preset interactive business and the business demand of the target business party and the business conversion effect.

Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to an information display method, device, electronic device, and storage medium. Background Technology

[0002] With the development of internet technology, various online information is widely disseminated, enabling people to quickly and timely obtain various information, which greatly facilitates people's lives and work.

[0003] In related technologies, some businesses recommend items, applications, novels, and other objects by publishing multimedia content such as images, text, and videos on online platforms. These platforms also host events during holidays and other occasions, and participating businesses often use methods such as displaying conversion controls with event identifiers to create an atmosphere for the event. However, in these technologies, displaying conversion controls with event identifiers often only attracts user attention to the control itself, resulting in poor business conversion. This leads to a large number of invalid multimedia content recommendations, wasting system resources and reducing system performance. Summary of the Invention

[0004] This disclosure provides an information display method, apparatus, electronic device, and storage medium to at least solve the technical problems in related technologies, such as poor business conversion effects, the emergence of a large number of invalid multimedia content recommendations, resulting in wasted system resources and reduced system performance. The technical solution of this disclosure is as follows:

[0005] According to a first aspect of the present disclosure, an information display method is provided, comprising:

[0006] In response to a display instruction for target media content, the target media content is displayed, wherein the target media content is multimedia content associated with the target business party;

[0007] During the display of the target media content, on the display page of the target media content, the preset business party information corresponding to the target business party is displayed, and the preset interactive business information is displayed by moving the preset interactive business information with the position of the preset business party information as the starting position of the pop-up position.

[0008] The preset business party information is used to trigger the display of the associated page corresponding to the target business party; the preset interactive business information includes the business identification information of the preset interactive business, and the preset interactive business information is used to trigger the display of the target business participation page corresponding to the target business party in the business participation page corresponding to the preset interactive business.

[0009] In an optional embodiment, the step of displaying preset business entity information corresponding to the target business entity on the display page of the target media content, and moving the display of the preset interactive business information with the location of the preset business entity information as the starting position of the preset interactive business information, includes:

[0010] On the display page, the preset service provider information is displayed, along with a countdown timer corresponding to the preset interactive service information; the countdown timer is used to indicate the countdown to the display of the preset interactive service information.

[0011] When the countdown prompt ends, the preset interactive service information is displayed from the location of the preset service provider information as the starting position for its emergence.

[0012] In an optional embodiment, the preset interactive service information comprises multiple interactive service information items including the service identification information, and the method further includes:

[0013] When the display end time corresponding to the multiple interactive business information is reached, the multiple interactive business information on the display page will be updated to a single interactive business widget containing the business identification information.

[0014] In an optional embodiment, the step of moving and displaying the preset interactive service information based on the location of the preset service provider information as the starting position of the preset interactive service information includes:

[0015] The location of the preset service provider information is used as the starting point for the preset interactive service information to emerge, and the preset interactive service information is controlled to move towards the target location.

[0016] In an optional embodiment, the method further includes:

[0017] When the preset interactive service information moves to the target location, the preset interactive service information is controlled to be displayed at the target location for a first preset duration.

[0018] In an optional embodiment, the method further includes:

[0019] When the display duration of the preset interactive service information reaches the second preset duration, the preset interactive service information will be gradually faded out at its current location.

[0020] In an optional embodiment, the preset service provider information is the operation prompt information corresponding to the preset interactive service information, and the step of fading out the preset interactive service information at its current location when the display duration of the preset interactive service information reaches a second preset duration includes:

[0021] When the display duration of the preset interactive service information reaches the second preset duration, the preset interactive service information is gradually hidden at its current location, and the preset service provider information is also gradually hidden.

[0022] In an optional embodiment, the method further includes:

[0023] While the preset interactive service information and the preset service provider information are gradually hidden, the content description information corresponding to the target media content is gradually displayed.

[0024] In an optional embodiment, the preset interactive business information includes multiple interactive business information items including the business identification information, the target business participation page includes multiple business participation pages corresponding to the target business party, and the multiple interactive business information items correspond to the multiple business participation pages; each interactive business information item also includes the association identification information of the business participation page corresponding to each interactive business information item; each interactive business information item is used to trigger the display of the business participation page corresponding to each interactive business information item.

[0025] In an optional embodiment, the preset service provider information is first preset control information, which is used to indicate that the display of the associated page is triggered by a preset shaking operation on the device; the method further includes:

[0026] If the device is detected to be shaking, and the shaking information does not meet the preset jump conditions corresponding to the associated page, the preset interactive service information is controlled to shake based on the shaking information during the movement.

[0027] If the shaking information meets the preset jump conditions, the user will be redirected to the associated page.

[0028] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the corresponding target recommendation object, and the method further includes:

[0029] The second preset control information is displayed on the display page;

[0030] The second preset control information is used to trigger the display of the object association page corresponding to the target recommended object.

[0031] In an optional embodiment, the method further includes:

[0032] If the display duration of the second preset control information reaches the third preset duration, the style of the second preset control information will be updated.

[0033] The style prominence of the updated second preset control information is greater than that of the unupdated second preset control information.

[0034] In an optional embodiment, the method further includes:

[0035] The target business party is identified in terms of business participation to obtain the first participation identification result.

[0036] The step of displaying preset business entity information corresponding to the target business entity on the target media content display page, and moving the preset interactive business information to display the preset interactive business information with the location of the preset business entity information as the starting position of the pop-up position, includes:

[0037] If the first participation identification result indicates that the target business party is participating in the preset interactive service, the following steps are executed: displaying the preset business party information corresponding to the target business party on the display page of the target media content, and moving the display of the preset interactive service information with the location of the preset business party information as the starting position of the preset interactive service information.

[0038] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the corresponding target recommendation object, and the method further includes:

[0039] The target recommendation object is subjected to business participation identification to obtain a second participation identification result;

[0040] The step of displaying preset business entity information corresponding to the target business entity on the target media content display page, and moving the preset interactive business information to display the preset interactive business information with the location of the preset business entity information as the starting position of the pop-up position, includes:

[0041] If the second participation identification result indicates that the target recommended object participates in the preset interactive service, the following steps are executed: on the display page of the target media content, display the preset service provider information corresponding to the target service provider, and move the display of the preset interactive service information to the starting position of the preset interactive service information, with the position of the preset service provider information as the starting position of the preset interactive service information.

[0042] According to a second aspect of the present disclosure, an information display device is provided, comprising:

[0043] The target media content display module is configured to execute a display instruction in response to the target media content and display the target media content, which is multimedia content associated with the target business party;

[0044] The information display module is configured to, during the display of the target media content, display preset business party information corresponding to the target business party on the display page of the target media content, and move and display the preset interactive business information with the location of the preset business party information as the starting position of the preset interactive business information.

[0045] The preset business party information is used to trigger the display of the associated page corresponding to the target business party; the preset interactive business information includes the business identification information of the preset interactive business, and the preset interactive business information is used to trigger the display of the target business participation page corresponding to the target business party in the business participation page corresponding to the preset interactive business.

[0046] In an optional embodiment, the information display module includes:

[0047] The first information display unit is configured to execute on the display page, display the preset business information, and display countdown prompt information corresponding to the preset interactive business information; the countdown prompt information is used to indicate the countdown to the display of the preset interactive business information.

[0048] The second information display unit is configured to, when the countdown prompt information display ends, move and display the preset interactive service information with the location of the preset service provider information as the starting position of the preset interactive service information.

[0049] In an optional embodiment, the preset interactive service information comprises multiple interactive service information items including the service identification information, and the device further includes:

[0050] The interactive widget update module is configured to update the multiple interactive business information in the display page to a single interactive business widget containing the business identification information when the display end time corresponding to the multiple interactive business information is reached.

[0051] In an optional embodiment, the information display module includes:

[0052] The mobile control unit is configured to execute the movement of the preset interactive service information to the target location, with the location of the preset service provider information as the starting point of the preset interactive service information.

[0053] In an optional embodiment, the apparatus further includes:

[0054] The shaking display control module is configured to control the preset interactive service information to be displayed at the target position for a first preset duration when the preset interactive service information moves to the target position.

[0055] In an optional embodiment, the apparatus further includes:

[0056] The preset interactive service information fade-out module is configured to fade out the preset interactive service information at its current location when the display duration of the preset interactive service information reaches a second preset duration.

[0057] In an optional embodiment, the preset service provider information is the operation prompt information corresponding to the preset interactive service information, and the preset interactive service information fading module is further configured to perform the following:

[0058] When the display duration of the preset interactive service information reaches the second preset duration, the preset interactive service information is gradually hidden at its current location, and the preset service provider information is also gradually hidden.

[0059] In an optional embodiment, the apparatus further includes:

[0060] The content description information gradual display module is configured to gradually display the content description information corresponding to the target media content when the preset interactive business information and the preset business party information are gradually hidden.

[0061] In an optional embodiment, the preset interactive business information includes multiple interactive business information items including the business identification information, the target business participation page includes multiple business participation pages corresponding to the target business party, and the multiple interactive business information items correspond to the multiple business participation pages; each interactive business information item also includes the association identification information of the business participation page corresponding to each interactive business information item; each interactive business information item is used to trigger the display of the business participation page corresponding to each interactive business information item.

[0062] In an optional embodiment, the preset service provider information is first preset control information, which is used to indicate that the display of the associated page is triggered by a preset shaking operation on the device; the device further includes:

[0063] The shaking control module is configured to, when shaking information of the device is detected and the shaking information does not meet the preset jump conditions corresponding to the associated page, control the preset interactive service information to shake based on the shaking information during the movement process;

[0064] The associated page redirection module is configured to redirect to the associated page when the shaking information meets the preset redirection conditions.

[0065] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the corresponding target recommendation object, and the device further includes:

[0066] The second preset control information display module is configured to display the second preset control information on the display page.

[0067] The second preset control information is used to trigger the display of the object association page corresponding to the target recommended object.

[0068] In an optional embodiment, the apparatus further includes:

[0069] The style update module is configured to update the style of the second preset control information when the display duration of the second preset control information reaches a third preset duration.

[0070] The style prominence of the updated second preset control information is greater than that of the unupdated second preset control information.

[0071] In an optional embodiment, the apparatus further includes:

[0072] The first business participation identification module is configured to perform business participation identification on the target business party and obtain the first participation identification result.

[0073] The information display module is specifically configured to perform the following steps when the first participation identification result indicates that the target business party is participating in the preset interactive service: displaying the preset business party information corresponding to the target business party on the display page of the target media content, and moving the display of the preset interactive service information with the location of the preset business party information as the starting position of the preset interactive service information.

[0074] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the corresponding target recommendation object, and the device further includes:

[0075] The second business participation identification module is configured to perform business participation identification on the target recommendation object and obtain the second participation identification result.

[0076] The information display module is specifically configured to perform the following steps when the second participation identification result indicates that the target recommended object participates in the preset interactive service: displaying the preset service provider information corresponding to the target service provider on the display page of the target media content, and moving the display of the preset interactive service information with the location of the preset service provider information as the starting position of the preset interactive service information.

[0077] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0078] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein when instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any one of the information display methods of the present disclosure.

[0079] According to a fifth aspect of the present disclosure, a computer program product including instructions is provided that, when run on a computer, causes the computer to perform the method as described in any one of the first aspects above.

[0080] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0081] During the display of target media content associated with the target business party, preset business party information, which triggers the display of the corresponding associated page of the target business party, is displayed on the target media content display page. Simultaneously, the position of this preset business party information serves as the starting point for the display of preset interactive business information. This preset interactive business information includes the business identification information of the preset interactive business and can be used to trigger the display of the target business participation page corresponding to the target business party in the business participation page of the preset interactive business. This helps users to create a business atmosphere in conjunction with the preset interactive business, while the starting point for the preset interactive business information helps users focus on the preset business party information, greatly improving the relevance between the preset interactive business and the target business party's own business needs. This, in turn, can better improve business conversion rates, reduce invalid multimedia content recommendations, reduce system resource waste, and improve system performance.

[0082] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0083] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0084] Figure 1 This is a flowchart illustrating an information display method according to an exemplary embodiment;

[0085] Figure 2 This is a schematic diagram illustrating a preset interactive business information display process according to an exemplary embodiment;

[0086] Figure 3 This is a schematic diagram illustrating a countdown prompt information display process according to an exemplary embodiment;

[0087] Figure 4 This is a schematic diagram of an interactive service widget according to an exemplary embodiment;

[0088] Figure 5 This is a schematic diagram illustrating a preset interactive service information displayed at a target location, according to an exemplary embodiment.

[0089] Figure 6 This is a schematic diagram illustrating the fading of preset interactive service information and preset service provider information according to an exemplary embodiment;

[0090] Figure 7 This is a schematic diagram illustrating the gradual display of content description information corresponding to target media content, according to an exemplary embodiment.

[0091] Figure 8 This is a schematic diagram illustrating a target media content display process according to an exemplary embodiment;

[0092] Figure 9 This is a schematic diagram illustrating another process of displaying target media content according to an exemplary embodiment;

[0093] Figure 10 This is a schematic diagram illustrating another process of displaying target media content according to an exemplary embodiment;

[0094] Figure 11 This is a schematic diagram illustrating another process of displaying target media content according to an exemplary embodiment;

[0095] Figure 12 This is a block diagram illustrating an information display device according to an exemplary embodiment;

[0096] Figure 13 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. Detailed Implementation

[0097] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0098] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar business entities and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0099] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0100] The information display method provided in this disclosure can be applied to a terminal. Optionally, the terminal may include, but is not limited to, electronic devices such as smartphones, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices, or software running on the aforementioned electronic devices, such as applications. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, iOS, Linux, and Windows.

[0101] Figure 1 This is a flowchart illustrating an information display method according to an exemplary embodiment, such as... Figure 1 As shown, the method may include the following steps:

[0102] In step S101, in response to a display instruction for the target media content, the target media content is displayed.

[0103] In one specific embodiment, the aforementioned target media content can be multimedia content associated with the target business entity. Specifically, it can be multimedia content used to recommend corresponding recommended objects from the target business entity. Specifically, the multimedia content can be static media content such as text and images, or dynamic media content such as video. Specifically, the target business entity can be a user account within a preset network platform; the corresponding recommended objects from the target business entity can be products such as items, applications, and novels provided by the target business entity, or a live streaming room opened by the target business entity.

[0104] In one specific embodiment, the aforementioned display instruction can be a startup instruction corresponding to a preset network platform, and the target media content can be the multimedia content displayed on the platform's startup page. The preset network platform can be a preset application or a preset website, etc. Optionally, the aforementioned display instruction can also be triggered during the browsing of an information stream on a preset network platform. Accordingly, the aforementioned display instruction can be a content browsing switching instruction; the target media content can be the multimedia content currently to be displayed in the information stream. Optionally, the aforementioned content browsing switching instruction can be triggered by a swiping operation along a preset direction (e.g., upwards) on the display page of the previous multimedia content.

[0105] In step S103, during the display of the target media content, the preset business information corresponding to the target business party is displayed on the display page of the target media content, and the preset interactive business information is displayed by moving the preset interactive business information to the starting position of the preset interactive business information based on the location of the preset business information.

[0106] In one specific embodiment, the aforementioned preset service provider information can be used to trigger the display of the associated page corresponding to the target service provider; the aforementioned preset interactive service information includes the service identifier information of the preset interactive service; the preset interactive service information can be used to trigger the display of the target service participation page corresponding to the target service provider in the service participation page corresponding to the preset interactive service. The preset interactive service can be an activity held by a preset network platform. Optionally, the preset interactive service information can be multiple interactive service information including service identifier information, or it can be a single interactive service information including service identifier information. Optionally, the target service participation page can include at least one service participation page corresponding to the target service provider;

[0107] In an optional embodiment, when the target business participation page is a business participation page corresponding to the target business party, the business participation page can be an object association page of the target recommended object corresponding to the target media content (e.g., the object details page of the target recommended object). Specifically, the target recommended object can be the object corresponding to the target business party introduced in the target media content, and the target recommended object participates in the preset interactive business. Optionally, a business participation page can be an object association page of multiple business participation objects corresponding to the target business party (e.g., a single page including object introduction information of multiple business participation objects), and the multiple business participation objects can be the objects among the recommended objects corresponding to the target business party that participate in the preset interactive business.

[0108] In an optional embodiment, when the target business participation page consists of multiple business participation pages corresponding to the target business party, the multiple business participation pages can be the object association pages of each of the multiple business participation objects corresponding to the target business party (e.g., the object details pages of each of the multiple business participation objects).

[0109] In an optional embodiment, when the preset interactive business information consists of multiple interactive business information including business identification information, and the target business participation page is a business participation page corresponding to the target business party, the aforementioned multiple interactive business information can correspond to one business participation page, that is, multiple interactive business information can be used to trigger the display of the one business participation page.

[0110] In one specific embodiment, using the location of the preset business party information as the starting point for the emergence of the preset interactive business information can mean that the preset interactive business information emerges from the location of the preset business party information. Optionally, during the movement of the preset interactive business information after emerging from the location of the preset business party information, it can move along the original direction of the preset interactive business information, thereby avoiding obscuring the preset business party information, better helping users pay attention to the preset business party information, and improving conversion rate.

[0111] In one specific embodiment, after emerging from the initial position, the movement trajectory of the preset interactive service information can be set according to actual application requirements. Optionally, the initial and final positions can be determined, and a trajectory between the initial and final positions can be randomly created to obtain the preset movement trajectory during the movement of the preset interactive service information. Optionally, the final position can be a specified location point or a location point randomly selected within a specified area. Specifically, the location of the preset service information often covers a large area, and an area can be selected from the locations of the preset service information as the initial emergence position of the preset interactive service information.

[0112] In one specific embodiment, the style of the preset interactive business information can be set according to actual application needs, such as bubble style, balloon style, cloud style, etc. Optionally, the size of the preset interactive business information can change during the movement process, for example, gradually increasing, or changing and decreasing at different times; optionally, when the preset interactive business information includes multiple interactive business information, the initial sizes of the multiple interactive business information that appear can be the same or different. Specifically, the preset business party information can be pre-set general information of the target business party, such as business party information such as avatar; optionally, the preset business party information can be operation prompt information corresponding to the preset interactive business information, and the operation prompt information can be prompt information indicating that the target business participation page is triggered by the preset operation on the preset interactive business information; optionally, the operation prompt information itself can also be used to trigger the display of the target business participation page. Optionally, the operation prompt information can be controls, widgets, etc. Optionally, when the preset business party information corresponds to the control prompt information of the preset interactive business information, the content description information of the target media content can be displayed simultaneously with the control prompt information. Optionally, the content description information can be information associated with the target media content. For example, if the target media content is multimedia content introducing the target recommended object, the content description information can include object introduction information. Optionally, the content description information can also include the business party introduction information of the target media's business party, such as the business party's avatar, business party nickname, etc. Optionally, the preset business party information can be first preset control information, which is used to indicate that the display of the associated page is triggered by a preset shaking operation on the device. Optionally, the preset shaking operation can be shaking, twisting, etc.

[0113] In one specific embodiment, it is assumed that the preset interactive service information has a bubble style, and the preset interactive service information consists of multiple interactive service information items including service identification information, such as... Figure 2 As shown, Figure 2 This is a schematic diagram illustrating a preset interactive business information display process according to an exemplary embodiment. Specifically, Figure 2 Bubbles containing "A" represent preset interactive service information, where "A" is the service identifier for the preset interactive service; combined with Figure 2 As can be seen in section a, the preset business party information can be the avatar 201 of the target business party, and multiple interactive business information will emerge sequentially from the location of the avatar and move upwards along the corresponding preset movement trajectory. Combined with... Figure 2As can be seen in section b, the preset business information can be the control prompt information 202 corresponding to the preset interactive business information, and multiple interactive business information will emerge sequentially from the location of the control prompt information 202 (for example, the opening of the ellipse on the left side of the control prompt information 202 in the figure), and move upwards along the corresponding preset movement trajectory. Combined with... Figure 2 As can be seen in section c, the preset business information can be the control prompt information 203 corresponding to the preset interactive business information, and multiple interactive business information will emerge sequentially from the location of the control prompt information 203 and move upwards along the corresponding preset movement trajectory. Combined with... Figure 2 As can be seen from the middle d, the preset business information can be the first preset control information 204, and multiple interactive business information will emerge sequentially from the location of the first preset control information 204 and move upwards along the corresponding preset movement trajectory.

[0114] In an optional embodiment, when the preset interactive business information consists of multiple interactive business information items including business identification information, and the target business participation page consists of multiple business participation pages corresponding to the target business party, the multiple interactive business information items correspond to multiple business participation pages. Optionally, each of the multiple interactive business information items corresponds to a different business participation page, or some interactive business information items may correspond to the same business participation page among the multiple business participation pages. Further, each interactive business information item is used to trigger the display of the business participation page corresponding to each interactive business information item, and each interactive business information item may also include the association identification information of the business participation page corresponding to each interactive business information item; specifically, the association identification information of the business participation page may be information that can characterize the content in the business participation page, such as if the business participation page is the details page of a product (object) provided by a target business party, the association identification information may be the name, thumbnail, etc. of the product.

[0115] In the above embodiments, by setting multiple interactive business information corresponding to multiple business participation pages, and setting the associated identification information of the corresponding business participation page in each interactive business information, the diversity and richness of interactive business information can be better improved, as well as the diversity of conversion, providing users with more choices and better improving the user experience.

[0116] In an optional embodiment, the aforementioned display page of the target media content displays preset business provider information corresponding to the target business provider, and the location of the preset business provider information serves as the starting point for displaying the preset interactive business information. Moving and displaying the preset interactive business information may include:

[0117] The display page shows the preset business partner information and the countdown prompts corresponding to the preset interactive business information;

[0118] When the countdown prompt ends, the preset interactive business information will be displayed from the location of the preset business information.

[0119] In an optional embodiment, the preset business information and countdown prompt information can be displayed simultaneously, or the preset business information can be displayed first, or the countdown prompt information can be displayed first, which can be set according to the actual application requirements.

[0120] In one specific embodiment, the countdown prompt information can be used to indicate the countdown to the display of preset interactive business information; optionally, the style of the countdown prompt information can be set according to actual application requirements, such as a text prompt combined with a progress bar style, a digital countdown style, etc.

[0121] In a specific embodiment, assuming the preset business party information is the target business party's avatar, and the countdown prompt message is styled as a text prompt combined with a progress bar style, such as... Figure 3 As shown, Figure 3 This is a schematic diagram illustrating a countdown prompt information display process according to an exemplary embodiment; combined with Figure 3 As shown in Figure a, first display the text prompt message 301 in the countdown prompt message, then combine it with... Figure 3 As shown in b, based on the displayed text prompt information 301, the information corresponding to countdown prompt information 302 is displayed (a preview image of the progress bar and the preset interactive business information).

[0122] In the above embodiments, by first displaying countdown prompts corresponding to preset interactive business information, and then, after the countdown prompts have finished displaying, moving the preset interactive business information to its starting position based on the location of the preset business information, the preset interactive business information can be previewed. This not only enhances the business atmosphere but also increases user anticipation, thereby improving user engagement in continued viewing.

[0123] In an optional embodiment, the preset interactive service information comprises multiple interactive service information items including service identification information. Accordingly, the above method may further include:

[0124] When the display end time for multiple interactive business information is reached, the multiple interactive business information on the display page will be updated to a single interactive business widget containing business identification information.

[0125] In one specific embodiment, the aforementioned interactive service widget can be used to trigger the display of a target service participation page. Optionally, the interactive service widget can be displayed statically or dynamically, such as through a shaking display.

[0126] In an optional embodiment, when the display end time corresponding to multiple interactive service information is reached, the multiple interactive service information can be hidden at their respective current positions, and then an interactive service widget can be displayed at a preset position on the display page. This updates the multiple interactive service information on the display page into a single interactive service widget containing service identification information. Optionally, when the display end time corresponding to multiple interactive service information is reached, the multiple interactive service information can be controlled to converge towards a preset position and become a single interactive service widget, thus updating the multiple interactive service information on the display page into a single interactive service widget containing service identification information.

[0127] In a specific embodiment, such as Figure 4 As shown, Figure 4 This is a schematic diagram of an interactive service widget according to an exemplary embodiment; wherein, the widget corresponding to 401 is the aforementioned interactive service widget.

[0128] In the above embodiments, when the display end time corresponding to multiple interactive business information is reached, the multiple interactive business information on the display page is updated to a single interactive business widget containing business identification information. After the display of multiple interactive business information ends, the interactive business widget can be combined to create a preset interactive business atmosphere. At the same time, it can also facilitate users to trigger the display of the target business participation page, thereby improving business conversion, reducing invalid multimedia content recommendations, reducing system resource waste, and improving system performance.

[0129] In an optional embodiment, the starting position for displaying the preset interactive service information is determined by the location of the preset service provider information. Moving and displaying the preset interactive service information may include:

[0130] The location of the preset business party information is used as the starting point for the preset interactive business information to emerge, and the preset interactive business information is controlled to move to the target location.

[0131] In one specific embodiment, the target location can be a preset final display location for interactive business information, which can be set according to actual application requirements. Optionally, it can be assumed that the target location is a preset area at the top of the display page, such as... Figure 5 As shown, Figure 5 This is a schematic diagram illustrating a preset interactive service information displayed at a target location, according to an exemplary embodiment.

[0132] In an optional embodiment, the above method may further include:

[0133] When the preset interactive service information moves to the target location, control the preset interactive service information to be displayed at the target location for a first preset duration.

[0134] In one specific embodiment, the first preset duration can be set according to the actual application. Optionally, the preset interactive business information can be statically displayed at the target location for the first preset duration, or it can be dynamically displayed at the target location, such as shaking at the target location.

[0135] In the above embodiments, by moving the preset interactive business information to the target location and controlling the display of the preset interactive business information at the target location for a first preset duration, the business atmosphere of the preset interactive business can be better enhanced, the display trigger rate of the target business participation page can be increased, thereby improving the business conversion effect, reducing the situation of invalid multimedia content recommendations, reducing system resource waste, and improving system performance.

[0136] In another optional embodiment, if the preset interactive business information moves to the preset edge of the display page, the preset interactive business information can also be directly hidden. Optionally, the preset edge can be set according to the actual application. For example, if the preset interactive business information is located at the bottom of the display page from its initial pop-up position, the preset edge can be the top of the display page.

[0137] In an optional embodiment, the above method further includes:

[0138] When the preset interactive business information is displayed for a period of time that reaches the second preset duration, the preset interactive business information will be gradually hidden at its current location.

[0139] In one specific embodiment, the second preset duration can be set according to the actual application. Optionally, when the preset interactive business information includes multiple interactive business information, it can be determined whether the display duration of each interactive business information has reached the second preset duration, and if the display duration of each interactive business information reaches the second preset duration, the interactive business information can be gradually hidden. Optionally, the duration between the appearance time of the first emerging interactive business information and the appearance time of the last emerging interactive business information can also be used as the display duration of the preset interactive business information. Accordingly, when the display duration reaches the second preset duration, the interactive business information currently displayed on the page can be gradually hidden.

[0140] In the above embodiments, when the display duration of the preset interactive service information reaches the second preset duration, by gradually fading the preset interactive service information at its current location, the user can not only easily view the target media content, but also enhance the fun of hiding the preset interactive service information.

[0141] In an optional embodiment, when the preset service information is the operation prompt information corresponding to preset interactive service information, the aforementioned fading of the preset interactive service information at its current location when the display duration of the preset interactive service information reaches a second preset duration may include:

[0142] When the display time of the preset interactive business information reaches the second preset time, the preset interactive business information will be gradually hidden at its current location, and the preset business provider information will also be gradually hidden.

[0143] In a specific embodiment, such as Figure 6 As shown, Figure 6 This is a schematic diagram illustrating the fading of preset interactive service information and preset service provider information according to an exemplary embodiment. Specifically, it is shown below. Figure 2 Taking the preset interactive business information and preset business party information shown in C as an example, when the display time of the preset interactive business information reaches the second preset time, combined with Figure 6 As shown, the operation prompt information 203 corresponding to the preset interactive business information on the display page and multiple interactive business information fades out.

[0144] In the above embodiments, when the preset service provider information is the operation prompt information corresponding to the preset interactive service information, the consistency of the display of the information corresponding to the preset interactive service can be ensured by fading out the preset interactive service information at its current location and fading out the preset service provider information.

[0145] In an optional embodiment, if the display page does not display content description information corresponding to the target media content during the display of preset interactive business information and preset business party information, the above method may further include:

[0146] While fading out the preset interactive business information and preset business party information, the content description information corresponding to the target media content gradually appears.

[0147] In one specific embodiment, the content description information can be information associated with the target media content. For example, if the target media content is multimedia content introducing the target recommended object, the content description information can include object introduction information. Optionally, the content description information can also include business introduction information of the target business entity to which the target media belongs, such as the business entity's avatar and nickname. Optionally, the content description information can also include conversion operation controls corresponding to the target recommended object, such as product acquisition operation controls or live stream entry controls.

[0148] In a specific embodiment, such as Figure 7 As shown, Figure 7This is a schematic diagram illustrating the gradual display of content description information corresponding to target media content, according to an exemplary embodiment. Specifically, using... Figure 2 Taking the preset interactive business information and preset business party information shown in b as an example, combined with Figure 7 As shown, while the control prompts 203 and multiple interactive business information corresponding to the preset interactive business information fade out on the display page, the content description information gradually appears. Specifically, the content description information includes the business party's avatar, business party's nickname, object introduction information (XX product information), and "Get Now" control (product acquisition operation control).

[0149] In the above embodiments, when the preset interactive service information and preset service provider information are gradually faded out, the content description information corresponding to the target media content is gradually displayed. This allows users to understand the recommended services of the target service provider based on the preset interactive service information, and to better understand the recommended services of the target service provider by combining the content description information. This improves the business conversion effect, reduces the situation of invalid multimedia content recommendations, reduces system resource waste, and improves system performance.

[0150] In an optional embodiment, the preset business information is first preset control information, which is used to indicate that the display of the associated page is triggered by a preset shaking operation on the device; correspondingly, the above method further includes:

[0151] If device shaking information is detected, and the shaking information does not meet the preset jump conditions corresponding to the associated page, the preset interactive service information is controlled to shake based on the shaking information during the movement.

[0152] If the shaking information meets the preset redirection conditions, the user will be redirected to the associated page.

[0153] In an optional embodiment, the device can be an electronic device on which a preset network platform is located. Optionally, conditions for redirecting to associated pages can be preset, such as the degree of shaking reaching a certain threshold; optionally, if the shaking information does not meet the preset redirection conditions corresponding to the associated page, the preset interactive service information can be controlled to shake based on the shaking information during the movement. Specifically, the preset interactive service information can move along a preset movement trajectory and then shake based on the shaking information along that trajectory.

[0154] In the above embodiments, when the preset business information indicates that the first preset control information of the associated page is triggered by the preset shaking operation of the device, and the shaking information of the device is detected, the page can be flexibly jumped or the preset interactive business information can be controlled to follow the shaking, based on whether the shaking information meets the preset jump conditions corresponding to the associated page, which greatly enhances the user's interactive fun.

[0155] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the corresponding target recommendation object. The above method may further include:

[0156] The second preset control information is displayed on the display page;

[0157] In one specific embodiment, the aforementioned second preset control information is used to trigger the display of the object-related page (e.g., object details page) corresponding to the target recommended object. Specifically, the timing of the initial display of the second preset control information can be set according to actual application requirements; optionally, the second preset control information can begin to be displayed during the display of preset interactive business information; optionally, the second preset control information can also gradually appear during the fading of preset interactive business information. Alternatively, the second preset control information can begin to be displayed after the preset interactive business information has been hidden.

[0158] In the above embodiments, during the display of target media content, second preset control information is displayed to trigger the display of the object association page corresponding to the target recommended object of the target media content, which can help users quickly and intuitively grasp how to view the target recommended object association page.

[0159] In an optional embodiment, the above method may further include:

[0160] If the display duration of the second preset control information reaches the third preset duration, update the style of the second preset control information;

[0161] In one specific embodiment, the third preset duration can be set according to actual application requirements. Specifically, the style prominence corresponding to the updated second preset control information is greater than the style prominence corresponding to the unupdated second preset control information. The style prominence can be determined by combining distinguishable style information such as color depth and static / dynamic states.

[0162] In the above embodiments, when the display duration of the second preset control information reaches the third preset duration, the style prominence of the second preset control information is increased, which can better focus on the second preset control information, thereby better improving the display triggering of the object-related page and improving the object recommendation effect.

[0163] In an optional embodiment, the above method may further include:

[0164] Business participation identification is performed on the target business party to obtain the first participant identification result;

[0165] On the target media content display page, preset business entity information corresponding to the target business entity is displayed. The location of the preset business entity information serves as the starting point for the pop-up of preset interactive business information. The mobile display of preset interactive business information includes:

[0166] If the first participation identification result indicates that the target business party is to participate in the preset interactive business, the following steps are performed: on the display page of the target media content, display the preset business party information corresponding to the target business party, and move the display of the preset interactive business information to the starting position of the preset interactive business information, with the position of the preset business party information as the starting position of the preset interactive business information.

[0167] In one specific embodiment, a set of business entity identifiers participating in a preset interactive service can be pre-set. Optionally, during the display of the target media content, the target business entity identifier information can be obtained. Optionally, if the set of business entity identifiers includes the target business entity identifier information, a first participation identification result indicating that the target business entity participates in the preset interactive service can be obtained; conversely, if the set of business entity identifiers does not include the target business entity identifier information, a first participation identification result indicating that the target business entity does not participate in the preset interactive service can be obtained.

[0168] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the corresponding target recommendation object, and the method further includes:

[0169] Business participation identification is performed on the target recommendation object to obtain the second participation identification result;

[0170] On the target media content display page, preset business entity information corresponding to the target business entity is displayed. The location of the preset business entity information serves as the starting point for the pop-up of preset interactive business information. The mobile display of preset interactive business information includes:

[0171] If the second participation identification result indicates that the target recommended object should participate in the preset interactive service, the following steps are performed: on the display page of the target media content, display the preset service provider information corresponding to the target service provider, and move the display of the preset interactive service information to the starting position of the preset interactive service information, with the position of the preset service provider information as the starting position of the preset interactive service information.

[0172] In one specific embodiment, a set of recommended object identifiers for participating in a preset interactive service can be pre-set. Optionally, during the display of the target media content, the target object identifier information of the target recommended object corresponding to the target media content can be obtained. Optionally, if the set of recommended object identifiers includes the target object identifier information, a second participation identification result indicating that the target recommended object participates in the preset interactive service can be obtained; conversely, if the set of recommended object identifiers does not include the target object identifier information, a second participation identification result indicating that the target recommended object does not participate in the preset interactive service can be obtained.

[0173] In the above embodiments, by identifying the business participants or recommended objects and then combining the preset interactive business information including business identification information, the media content corresponding to the business participants or recommended objects participating in the preset interactive business can be used to create a business atmosphere. This allows for more targeted creation of a recommended business atmosphere based on the preset interactive business, and allows for business participation from both the business participants and recommended objects, which can greatly improve the flexibility of business participation.

[0174] In a specific embodiment, such as Figure 8 As shown, Figure 8 This is a schematic diagram illustrating a target media content display process according to an exemplary embodiment; specifically, in conjunction with... Figure 8 As shown in Figure a, the target media content display page can first display countdown prompts corresponding to preset business party information and preset interactive business information; then, after the countdown ends, combined with... Figure 8 As shown in b, the starting position for multiple interactive business messages can be set at the location of the preset business party information (business party avatar), and multiple interactive business messages can be displayed by moving them around; then, combined with Figure 8 As shown in c, a second preset control information can be displayed during the mobile display of multiple interactive business information; then, combined with Figure 8 As shown in Figure d, multiple interactive service information items are moved to the target location; furthermore, these multiple interactive service information items can be displayed at the target location for a first preset duration; optionally, combined with... Figure 8 As shown in Figure e, multiple interactive service information items will also be updated as interactive service widgets; optionally, multiple interactive service information items can also be hidden directly. Next, combined with... Figure 8 As shown in f, the second preset control information can be highlighted.

[0175] In a specific embodiment, such as Figure 9 As shown, Figure 9 This is a schematic diagram illustrating another process of displaying target media content according to an exemplary embodiment; specifically, in conjunction with... Figure 9 As shown in Figure a, on the target media content display page, preset business information can be displayed, and the location of the preset business information serves as the starting point for multiple interactive business information messages, which can then be moved and displayed; optionally, Figure 9 Before the display page shown in section a, a countdown prompt message corresponding to the preset interactive business information is first displayed; after the countdown ends, the preset business party information is displayed, and the position of the preset business party information becomes the starting position for multiple interactive business information messages, which are then moved and displayed; then, combined with Figure 9As shown in Figure b, when the display duration of the preset interactive business information reaches the second preset duration, the preset interactive business information and the preset business party information (the control prompt information corresponding to the preset interactive operation information) gradually fade out at the current location of the preset interactive business information, and the content description information gradually appears; then, combined with Figure 9 As shown in c, after hiding the preset interactive business information and preset business party information, the interactive business widget can be displayed, and the "Get Now" control (second preset control information) in the content description information can be highlighted; optionally, it can be combined with Figure 9 As shown in d, you can also hide the preset interactive business information and the preset business party information, and only highlight the "Get Now" control in the content description information.

[0176] In a specific embodiment, such as Figure 10 As shown, Figure 10 This is a schematic diagram illustrating another process of displaying target media content according to an exemplary embodiment; specifically, in conjunction with... Figure 10 As shown in Figure a, on the display page of the target media content, preset business information (control prompts corresponding to preset interactive operation information) can be displayed, and the starting position for multiple interactive business information can be used as the location of the preset business information, moving and displaying multiple interactive business information; optionally, Figure 10 Before the display page shown in section a, a countdown prompt message corresponding to the preset interactive business information can be displayed first; after the countdown ends, the preset business party information is displayed, and the position of the preset business party information becomes the starting position for multiple interactive business information messages, which are then moved and displayed; then, combined with Figure 10 As shown in Figure b, when the display duration of the preset interactive business information reaches the second preset duration, the preset interactive business information and the preset business party information are gradually hidden at the current location of the preset interactive business information; alternatively, the preset interactive business information can be moved to the target location and then the preset interactive business information and the preset business party information can be directly hidden; then, combined with Figure 10 As shown in c, the second preset control information can be displayed after hiding the preset interactive business information and the preset business party information; optionally, the interactive business widget can also be displayed after hiding the preset interactive business information and the preset business party information; then, combined with Figure 10 As shown in d, the second preset control information is highlighted.

[0177] In a specific embodiment, such as Figure 11 As shown, Figure 11 This is a schematic diagram illustrating another process of displaying target media content according to an exemplary embodiment; specifically, in conjunction with... Figure 11As shown in Figure a, on the target media content display page, preset business information (first preset control information) can be displayed, and the location of the preset business information serves as the starting point for the emergence of multiple interactive business information messages, allowing for the movement and display of these messages; optionally, Figure 11 Before the display page shown in section a, a countdown prompt message corresponding to the preset interactive business information can be displayed first; after the countdown ends, the preset business party information is displayed, and the position of the preset business party information becomes the starting position for multiple interactive business information messages, which are then moved and displayed; then, combined with Figure 11 As shown in Figure b, when the display duration of the preset interactive service information reaches the second preset duration, the preset interactive service information fades out at its current location, and the second preset control information gradually appears; alternatively, the preset interactive service information can be moved to the target location and then directly hidden; then, combined with Figure 11 As shown in c, the second preset control information can be highlighted after the preset interactive service information is hidden; alternatively, the interactive service widget can also be displayed after the preset interactive service information is hidden.

[0178] As can be seen from the technical solutions provided in the embodiments of this specification above, in the process of displaying target media content associated with a target business party, by displaying preset business party information used to trigger the display of the corresponding associated page of the target business party on the display page of the target media content, the preset interactive business information is displayed by moving the preset interactive business information to the starting position of the preset interactive business information, with the position of the preset business party information as the starting position of the preset interactive business information. The preset interactive business information includes the business identification information of the preset interactive business and can be used to trigger the display of the target business participation page corresponding to the target business party in the business participation page corresponding to the preset interactive business. This can help users to combine the preset interactive business to create a business atmosphere, and by setting the starting position of the preset interactive business information, it can help users focus on the preset business party information, greatly improve the relevance between the preset interactive business and the business needs of the target business party itself, and thus better improve the business conversion effect, reduce the situation of invalid multimedia content recommendations, reduce system resource waste, and improve system performance.

[0179] Figure 12 This is a block diagram illustrating an information display device according to an exemplary embodiment. (Refer to...) Figure 12 The device includes:

[0180] The target media content display module 1210 is configured to execute a display instruction in response to the target media content and display the target media content, which is multimedia content associated with the target business party.

[0181] The information display module 1220 is configured to, during the display of the target media content, display the preset business party information corresponding to the target business party on the display page of the target media content, and move the preset interactive business information to display the preset interactive business information with the location of the preset business party information as the starting position of the preset interactive business information.

[0182] Among them, the preset business party information is used to trigger the display of the associated page corresponding to the target business party; the preset interactive business information includes the business identification information of the preset interactive business, and the preset interactive business information is used to trigger the display of the target business participation page corresponding to the target business party in the business participation page corresponding to the preset interactive business.

[0183] In an optional embodiment, the information display module 1220 includes:

[0184] The first information display unit is configured to run on the display page, displaying preset business information and a countdown prompt for the preset interactive business information; the countdown prompt is used to indicate the countdown to the display of the preset interactive business information.

[0185] The second information display unit is configured to, when the countdown prompt information display ends, move and display the preset interactive business information, with the location of the preset business party information as the starting position for the preset interactive business information to appear.

[0186] In an optional embodiment, the preset interactive service information comprises multiple interactive service information items including service identification information, and the above-mentioned device further includes:

[0187] The interactive widget update module is configured to update multiple interactive business information items on the display page to a single interactive business widget containing business identification information when the display end time corresponding to multiple interactive business information items is reached.

[0188] In an optional embodiment, the information display module 1220 includes:

[0189] The movement control unit is configured to execute the movement of the preset interactive service information to the target location, with the location of the preset service provider information as the starting point of the preset interactive service information.

[0190] In an optional embodiment, the above-described apparatus further includes:

[0191] The shaking display control module is configured to control the preset interactive business information to be displayed at the target location for a first preset duration when the preset interactive business information is moved to the target location.

[0192] In an optional embodiment, the above-described apparatus further includes:

[0193] The preset interactive business information fade-out module is configured to fade out the preset interactive business information at its current location when the display duration of the preset interactive business information reaches the second preset duration.

[0194] In an optional embodiment, the preset service provider information is the operation prompt information corresponding to preset interactive service information, and the preset interactive service information fading module is further configured to perform the following:

[0195] When the display time of the preset interactive business information reaches the second preset time, the preset interactive business information will be gradually hidden at its current location, and the preset business provider information will also be gradually hidden.

[0196] In an optional embodiment, the above-described apparatus further includes:

[0197] The content description information gradual display module is configured to gradually display the content description information corresponding to the target media content while gradually fading out the preset interactive business information and preset business party information.

[0198] In an optional embodiment, the preset interactive business information includes multiple interactive business information items including business identification information, the target business participation page includes multiple business participation pages corresponding to the target business party, and the multiple interactive business information items correspond to multiple business participation pages; each interactive business information item also includes the associated identification information of the business participation page corresponding to each interactive business information item; each interactive business information item is used to trigger the display of the business participation page corresponding to each interactive business information item.

[0199] In an optional embodiment, the preset business information is first preset control information, which is used to indicate that the display of the associated page is triggered by a preset shaking operation on the device; the above device further includes:

[0200] The shaking control module is configured to control the preset interactive business information to shake based on the shaking information during the movement when the device shakes and the shaking information does not meet the preset jump conditions corresponding to the associated page.

[0201] The associated page redirection module is configured to redirect to the associated page when the shaking information meets the preset redirection conditions.

[0202] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the target recommended object, and the above-mentioned apparatus further includes:

[0203] The second preset control information display module is configured to display the second preset control information on the display page.

[0204] The second preset control information is used to trigger the display of the object association page corresponding to the target recommended object.

[0205] In an optional embodiment, the above-described apparatus further includes:

[0206] The style update module is configured to update the style of the second preset control information when the display duration of the second preset control information reaches the third preset duration.

[0207] Among them, the style prominence of the updated second preset control information is greater than that of the unupdated second preset control information.

[0208] In an optional embodiment, the above-described apparatus further includes:

[0209] The first business participation identification module is configured to perform business participation identification on the target business party and obtain the first participation identification result.

[0210] The information display module 1220 is specifically configured to perform the following steps when the first participation identification result indicates that the target business party is participating in the preset interactive business: displaying the preset business party information corresponding to the target business party on the display page of the target media content, and moving the display of the preset interactive business information with the location of the preset business party information as the starting position of the preset interactive business information.

[0211] In an optional embodiment, the target media content is multimedia content introducing the target business entity and the target recommended object, and the above-mentioned apparatus further includes:

[0212] The second business participation identification module is configured to perform business participation identification on the target recommendation object and obtain the second participation identification result.

[0213] The information display module 1220 is specifically configured to perform the following steps when the second participation identification result indicates that the target recommended object participates in the preset interactive service: displaying the preset service provider information corresponding to the target service provider on the display page of the target media content, and moving the display of the preset interactive service information with the location of the preset service provider information as the starting position of the preset interactive service information.

[0214] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0215] Figure 13 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 13As shown, the electronic device includes a processor, memory, network interface, display screen, and input devices connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs stored in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements an information display method. The display screen can be a liquid crystal display (LCD) or an e-ink display. The input devices can be a touch layer covering the display screen, buttons, a trackball, or a touchpad mounted on the device's casing, or an external keyboard, touchpad, or mouse.

[0216] Those skilled in the art will understand that Figure 13 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0217] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information display method as described in the embodiments of this disclosure.

[0218] In an exemplary embodiment, a computer-readable storage medium is also provided, wherein when the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the information display method of the present disclosure embodiments.

[0219] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to execute the information display method of the present disclosure embodiments.

[0220] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0221] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0222] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, include: In response to a display instruction for target media content, the target media content is displayed, which is multimedia content associated with the target business party, and the target media content is multimedia content introducing the target business party and the corresponding target recommended object; During the display of the target media content, if at least one of the target business party or the target recommended object participates in the preset interactive business, the preset business party information corresponding to the target business party is displayed on the display page of the target media content, and the preset interactive business information is displayed by moving the preset interactive business information with the position of the preset business party information as the starting position of the preset interactive business information. The preset business party information is used to trigger the display of the associated page corresponding to the target business party. The preset interactive business information includes business identification information of the preset interactive business, and the preset interactive business information is used to trigger the display of the target business participation page corresponding to the target business party in the business participation page corresponding to the preset interactive business. The preset interactive business is an activity held by the platform. The preset interactive business information includes multiple interactive business information including the business identification information. The target business participation page includes multiple business participation pages corresponding to the target business party. The multiple interactive business information corresponds to the multiple business participation pages. The multiple business participation pages are the object association pages of each of the multiple business participation objects corresponding to the target business party. Each interactive business information also includes the association identification information of the business participation page corresponding to each interactive business information. Each interactive business information is used to trigger the display of the business participation page corresponding to each interactive business information.

2. The information display method according to claim 1, characterized in that, The step of displaying preset business entity information corresponding to the target business entity on the target media content display page, and moving the preset interactive business information to display the preset interactive business information with the location of the preset business entity information as the starting position of the pop-up position, includes: On the display page, the preset service provider information is displayed, along with a countdown timer corresponding to the preset interactive service information; the countdown timer is used to indicate the countdown to the display of the preset interactive service information. When the countdown prompt ends, the preset interactive service information is displayed from the location of the preset service provider information as the starting position of the preset interactive service information.

3. The information display method according to claim 1, characterized in that, The preset interactive service information comprises multiple interactive service information items including the service identification information, and the method further includes: When the display end time corresponding to the multiple interactive business information is reached, the multiple interactive business information on the display page will be updated to a single interactive business widget containing the business identification information.

4. The information display method according to claim 1, characterized in that, The step of using the location of the preset service provider information as the starting position for displaying the preset interactive service information includes: The location of the preset service provider information is used as the starting point for the preset interactive service information to emerge, and the preset interactive service information is controlled to move towards the target location.

5. The information display method according to claim 4, characterized in that, The method further includes: When the preset interactive service information moves to the target location, the preset interactive service information is controlled to be displayed at the target location for a first preset duration.

6. The information display method according to claim 1, characterized in that, The method further includes: When the display duration of the preset interactive service information reaches the second preset duration, the preset interactive service information will be gradually faded out at its current location.

7. The information display method according to claim 6, characterized in that, The preset service provider information is the operation prompt information corresponding to the preset interactive service information. The step of fading out the preset interactive service information at its current location when the display duration of the preset interactive service information reaches a second preset duration includes: When the display duration of the preset interactive service information reaches the second preset duration, the preset interactive service information is gradually hidden at its current location, and the preset service provider information is also gradually hidden.

8. The information display method according to claim 7, characterized in that, The method further includes: While the preset interactive service information and the preset service provider information are gradually hidden, the content description information corresponding to the target media content is gradually displayed.

9. The information display method according to claim 1, characterized in that, The preset service provider information is first preset control information, which is used to indicate that the display of the associated page is triggered by a preset shaking operation on the device; the method further includes: If the device is detected to be shaking, and the shaking information does not meet the preset jump conditions corresponding to the associated page, the preset interactive service information is controlled to shake based on the shaking information during the movement. If the shaking information meets the preset jump conditions, the user will be redirected to the associated page.

10. The information display method according to any one of claims 1 to 9, characterized in that, The target media content is multimedia content introducing the target business entity and the corresponding target recommended object. The method further includes: The second preset control information is displayed on the display page; The second preset control information is used to trigger the display of the object association page corresponding to the target recommended object.

11. The information display method according to claim 10, characterized in that, The method further includes: If the display duration of the second preset control information reaches the third preset duration, the style of the second preset control information will be updated. The style prominence of the updated second preset control information is greater than that of the unupdated second preset control information.

12. An information display device, characterized in that, include: The target media content display module is configured to execute a display instruction in response to the target media content and display the target media content, wherein the target media content is multimedia content associated with the target business party and the target media content is multimedia content introducing the target business party's corresponding target recommendation object; The information display module is configured to, during the display of the target media content, if at least one of the target business party or the target recommended object participates in the preset interactive business, display the preset business party information corresponding to the target business party on the display page of the target media content, and move the preset interactive business information to be displayed with the position of the preset business party information as the starting position of the preset interactive business information, and the preset business party information is used to trigger the display of the associated page corresponding to the target business party; The preset interactive business information includes business identification information of the preset interactive business, and the preset interactive business information is used to trigger the display of the target business participation page corresponding to the target business party in the business participation page corresponding to the preset interactive business. The preset interactive business is an activity held by the platform. The preset interactive business information includes multiple interactive business information including the business identification information. The target business participation page includes multiple business participation pages corresponding to the target business party. The multiple interactive business information corresponds to the multiple business participation pages. The multiple business participation pages are the object association pages of each of the multiple business participation objects corresponding to the target business party. Each interactive business information also includes the association identification information of the business participation page corresponding to each interactive business information. Each interactive business information is used to trigger the display of the business participation page corresponding to each interactive business information.

13. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information display method as described in any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that, When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device is able to perform the information display method as described in any one of claims 1 to 11.

15. A computer program product containing instructions, characterized in that, When the instructions are executed on a computer, the computer performs the information display method as described in any one of claims 1 to 11.

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