用户交互路径优化方法、装置、设备和介质

By analyzing user session data, user interaction paths are divided into success, failure, and churn paths. Optimization is performed based on statistical characteristics, which solves the problem that existing technologies cannot comprehensively analyze user interaction paths, thereby improving user experience and interaction efficiency.

CN116738100BActive Publication Date: 2026-07-17INDUSTRIAL AND COMMERCIAL BANK OF CHINA

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
Filing Date
2023-06-20
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

In existing technologies, user interaction path analysis methods cannot effectively obtain all paths that appear in product user interactions, resulting in the inability to optimize user experience and interaction methods.

Method used

By acquiring user session data within a predetermined time range, user sessions starting from a specified page are filtered out, access paths are extracted, and these paths are divided into successful paths, failed paths, and churn paths. Optimization is then performed based on the statistical characteristics of these paths.

Benefits of technology

It enables full-path analysis and optimization of user interaction paths, improves user experience, reduces redundant steps by optimizing success paths, improves churn paths, and identifies and fixes design flaws.

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Abstract

本公开提供了一种用户交互路径优化方法,可以应用于大数据技术领域。该方法包括:首先获取预定时间范围内产生的用户会话,然后从中筛选出包含指定起始页面的信息的用户会话,得到候选用户会话集;从候选用户会话集中的每个用户会话提取出一个访问路径,得到待分析访问路径集,其中,每个访问路径中以页面为节点,以页面之间的跳转关系为边,起点为所述指定起始页面;按照待分析路径集中每个访问路径所满足的条件,将待分析访问路径集划分成多个类别;以及基于划分到每个类别中的访问路径的统计特征,优化以指定起始页面为访问起点的用户交互路径。本公开还提供了一种用户交互路径优化装置、设备、存储介质和程序产品。
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