Information flow advertisement-based interaction method, device, equipment and medium

Abstract

The application discloses an interactive method and device based on information flow advertisement, equipment and medium, belongs to the field of human-computer interaction. The method comprises the following steps: displaying an information flow interface of a first user account, the information flow interface comprising social content sent by at least one content publishing account; displaying an information flow advertisement comprising a first display object on the information flow interface; in response to receiving a first interactive operation, displaying a real scene interactive interface of a second display object associated with the first display object; and in response to receiving a second interactive operation, displaying a scene picture of the second display object corresponding to different observation modes on the real scene interactive interface, wherein the scene picture comprises a target object to be recommended. The above scheme improves the click rate of the information flow advertisement.

Description

Technical Field

[0001] This application relates to the field of human-computer interaction, and in particular to an interactive method, apparatus, device and medium based on information flow advertising. Background Technology

[0002] Nowadays, it is common to see advertisements placed on information feed interfaces. For example, information feed interfaces contain advertisements placed by advertising accounts and social content sent by content publishing accounts.

[0003] In related technologies, in-feed ads use multimedia materials such as text, images, and videos to briefly introduce the target product. User accounts enter a virtual store by clicking on the multimedia materials, where the target product is introduced in detail again using text, images, and videos.

[0004] The interaction methods between in-feed ads and user accounts in related technologies are relatively simple, which leads to low click-through rates for in-feed ads. Summary of the Invention

[0005] This application provides an interactive method, apparatus, device, and medium based on in-feed advertising, used to improve the click-through rate of in-feed advertisements. The technical solution is as follows:

[0006] According to one aspect of this application, an interactive method based on in-feed advertising is provided, the method comprising:

[0007] Displays the feed interface of the first user account, which includes social content sent by at least one content publishing account;

[0008] Display a news feed ad containing the first displayed object on the news feed interface;

[0009] In response to receiving the first interactive operation, a real-world interactive interface of the second display object associated with the first display object is displayed; in response to receiving the second interactive operation, scene images of the second display object corresponding to different viewing methods are displayed on the real-world interactive interface, and the scene images contain the target object to be recommended.

[0010] According to another aspect of this application, an interactive device based on in-feed advertising is provided, the device comprising:

[0011] The display module is used to display the information flow interface of the first user account. The information flow interface includes social content sent by at least one content publishing account.

[0012] The display module is also used to display information flow advertisements containing the first display object on the information flow interface;

[0013] The display module is also used to respond to receiving a first interactive operation by displaying a real-scene interactive interface of a second display object associated with a first display object; and to respond to receiving a second interactive operation by displaying scene images of the second display object corresponding to different viewing methods on the real-scene interactive interface, wherein the second display object contains a target object to be recommended.

[0014] According to one aspect of this application, a computer device is provided, the computer device comprising: a processor and a memory, the memory storing a computer program, the computer program being loaded and executed by the processor to implement the interactive method based on information flow advertising as described above.

[0015] According to another aspect of this application, a computer-readable storage medium is provided, the storage medium storing a computer program that is loaded and executed by a processor to implement the interactive method based on information flow advertising as described above.

[0016] According to another aspect of this application, a computer program product is provided, the computer program product including computer instructions stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium, and executes the computer instructions, causing the computer device to perform the interactive method based on information flow advertising provided in the above aspect.

[0017] The beneficial effects of the technical solutions provided in this application include at least the following:

[0018] The system displays a first display object in the feed ad, and in response to a first interactive action, displays a real-world interactive interface for a second display object. In response to a second interactive action, it displays scene views of the second display object corresponding to different viewing methods. This approach enriches the types of human-computer interaction, thereby increasing the frequency of interaction between user accounts and feed ads, and ultimately improving the click-through rate of feed ads. Attached Figure Description

[0019] To more clearly illustrate the technical solutions in the embodiments of this application, the accompanying drawings used in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0020] Figure 1 This application shows a structural block diagram of a computer system provided in an exemplary embodiment;

[0021] Figure 2 A flowchart illustrating an exemplary embodiment of the interactive method based on in-feed advertising provided in this application is shown.

[0022] Figure 3 A schematic diagram illustrating an interface change process provided in an exemplary embodiment of this application is shown;

[0023] Figure 4 A schematic diagram of a real-world interactive interface provided in an exemplary embodiment of this application is shown;

[0024] Figure 5 A schematic diagram of a real-world interactive interface provided in another exemplary embodiment of this application is shown;

[0025] Figure 6 A schematic diagram of a real-world interactive interface provided in another exemplary embodiment of this application is shown;

[0026] Figure 7 A schematic diagram of a real-world interactive interface provided in another exemplary embodiment of this application is shown;

[0027] Figure 8 A schematic diagram of an information flow interface provided in an exemplary embodiment of this application is shown;

[0028] Figure 9 A flowchart illustrating an interactive method based on in-feed advertising provided in another exemplary embodiment of this application is shown;

[0029] Figure 10 This illustration shows a structural block diagram of an interactive device based on in-feed advertising provided in an exemplary embodiment of this application;

[0030] Figure 11 A structural block diagram of a computer device provided in an exemplary embodiment of this application is shown. Detailed Implementation

[0031] Exemplary embodiments will now be described in detail, examples of which are illustrated in the accompanying drawings. When the following description relates to the drawings, unless otherwise indicated, the same numbers in different drawings denote the same or similar elements. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this application as detailed in the appended claims.

[0032] It should be understood that "several" in this article refers to one or more, and "multiple" refers to two or more. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, or B alone. The character " / " generally indicates that the preceding and following related objects have an "or" relationship.

[0033] First, a brief introduction to the terms used in the embodiments of this application:

[0034] Information feed: refers to a data format that continuously updates and presents content to users. Information feeds include at least two display formats: timeline-based and randomized. Timeline-based display means that content is shown to users in the order it was updated. Randomized display means that the order in which content is displayed is determined by calculating the weight of certain factors. For example, a social interaction platform might use an algorithm to calculate the weight of content published by a subscription account and determine the order in which it is recommended to users. Information feeds also use different presentation formats to display content, such as list formats, waterfall formats, and card formats. An information feed can also be considered as an aggregation of at least one resource provided by at least one content source subscribed to by a user's account.

[0035] Figure 1 A structural block diagram of a computer system provided in an exemplary embodiment of this application is shown. The computer system 100 includes: a first terminal 120, a server 140, and a second terminal 160.

[0036] The first terminal 120 has a social interaction platform installed and running that supports an information flow interface. A first user account is logged into the first social interaction platform, and this user account can browse or post content on the platform's information flow interface. The first user account can also interact with its subscribed accounts through the information flow interface displayed on the social interaction platform. For example, if the social interaction platform is the Moments feature of a social media app, the first user account can like and comment on social content posted by its friends; if the first social interaction platform is a Q&A community, the first user account can like, comment on, share, report, and ignore content posted by user accounts it follows.

[0037] The second terminal 160 has a social interaction platform installed and running, which supports a news feed interface. A second user account is logged into this platform, allowing them to browse or post content on the news feed interface. The second user account can also interact with their subscribed accounts through the news feed interface displayed on the social interaction platform.

[0038] In one embodiment, the first user account and the second user account have a one-way subscription relationship. If the second user account publishes social content on the social interaction platform, the first user account can view the content on the information feed interface. However, if the first user account publishes social content on the social interaction platform, the second user account cannot view the content on the information feed interface.

[0039] In another embodiment, the first user account and the second user account have a two-way subscription relationship. If the second user account publishes social content on the social interaction platform, the first user account can view the content on the information feed interface.

[0040] The first terminal 120 and the second terminal 160 are connected to the server 140 via a wireless network or a wired network.

[0041] Server 140 includes at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. For example, server 140 includes a processor 144 and a memory 142. Memory 142 further includes a receiving module 1421, a control module 1422, and a sending module 1423. The receiving module 1421 receives requests sent by the social interaction platform, such as a request to like target social content. The control module 1422 controls the rendering of the information flow interface. The sending module 1423 sends responses to the social interaction platform, such as feedback on whether the like was successful. Server 140 provides background services to support the social interaction platform. Optionally, server 140 undertakes the main computing work, and the first terminal 120 and the second terminal 160 undertake secondary computing work; or, server 140 undertakes secondary computing work, and the first terminal 120 and the second terminal 160 undertake the main computing work; or, server 140, the first terminal 120, and the second terminal 160 undertake computing work collaboratively.

[0042] Optionally, the first terminal 120 and the second terminal 160 may be of the same or different device types, including at least one of the following: smartphones, smartwatches, in-vehicle terminals, wearable devices, smart TVs, tablets, e-book readers, MP3 players, MP4 players, laptops, and desktop computers. The following embodiments use smartphones as an example.

[0043] Those skilled in the art will understand that the number of terminals described above can be more or less. For example, there may be only one terminal, or there may be dozens or hundreds of terminals, or even more. This application does not limit the number of terminals or the type of device.

[0044] Figure 2 A flowchart illustrating an exemplary embodiment of this application provides an interactive method based on feed advertising, wherein the method is... Figure 1 The method, illustrated by example, includes the following steps: (The first terminal 120 shown is used to execute the method.)

[0045] Step 210: Display the information flow interface of the first user account;

[0046] Information feed interface: refers to the interface that continuously updates and presents content to the user. The information feed interface includes social content posted by at least one content-publishing account. Optionally, the information feed interface includes social content posted by at least one content-publishing account arranged chronologically. For example, in a social media application's Moments section, social content posted by the first user account and its friends' accounts is arranged from top to bottom in order of posting time from most recent to oldest. For example... Figure 3 Part (A) shows a schematic diagram of the information flow interface 300 of the first user account.

[0047] Content publishing account: refers to an account that publishes social content on a social interaction platform. In the embodiments of this application, the content publishing account includes at least a user account, and the user account interacts with the social content published by the user accounts it subscribes to through the social interaction platform.

[0048] Social content: refers to content published by content publishing accounts. If the content publishing account is a user account, then social content may be daily updates, video reposts, song recommendations, etc. published by the user account.

[0049] Step 220: Display a feed ad containing the first display object on the feed interface;

[0050] The first display object refers to the overall space observed from the outside that houses the target object to be recommended. For example, if the target object to be recommended is displayed in a real-world setting, the first display object is the physical building observed from the outside; for instance, the physical building could be a physical store selling the target product. Similarly, if the target object to be recommended is displayed in a starry sky setting, the first display object is the solar system observed from outside the solar system; for instance, in a starry sky setting, the target product might be suspended on celestial bodies, or it might be placed on a line connecting celestial bodies. Furthermore, if the target object to be recommended is displayed in a forest setting, the first display object is the forest observed from outside the forest; for instance, in a forest setting, the target product might be suspended in a tree, placed on grass, or held by an animal, etc.

[0051] Optionally, display feed ads containing physical buildings on the feed interface;

[0052] Feed Ads: Includes ad content published by the ad account and corresponding comment components. Optional comment components include like, comment, favorite, and share buttons.

[0053] Optionally, in-feed ads are displayed in card format; for example, an in-feed card contains ad content published by an ad account and a corresponding statement component.

[0054] For example, Figure 3 Part (A) shows the information flow advertisement 301 contained on the information flow interface 300. Figure 3 The shown feed ad 301 contains advertising content published by the advertising account and corresponding comment components. The store (physical building) is displayed on the feed ad 301. Optionally, the feed ad may also display the real-time number of online visitors currently viewing the store and / or the cumulative number of visitors to the store.

[0055] Physical buildings: These refer to buildings that actually exist in the real world and possess a closed nature. The closed nature can be understood as the existence of a physical exterior that separates the physical building from the outside world. Examples of physical buildings include shops, shopping malls, tourist attractions, amusement parks, museums, cafes, and restaurants.

[0056] In one embodiment, the feed ad also displays the exterior view of the physical building. The exterior view of the physical building includes, but is not limited to, at least one of the following: the physical building, parking lots near the physical building, traffic light intersections near the physical building, public transportation stops near the physical building, streets near the physical building, nighttime views of the physical building, and landmarks near the physical building. Optionally, the exterior view of the physical building is used to help users understand the geographical location, transportation convenience, and external scenery of the physical building.

[0057] Step 230: In response to receiving the first interactive operation, display the real-world interactive interface of the second display object associated with the first display object;

[0058] First interactive operation: refers to the operation used to switch the interface that displays the first displayed object to the interface that displays the real-world interactive interface.

[0059] The second display object refers to the overall environment inside the first display object. For example, if the first display object is a physical building observed from the outside, then the second display object is the overall environment inside the physical building. Alternatively, the first display object is the physical building, and the second display object is the interior view of the physical building. Another example is if the first display object is the solar system observed from the outside, then the second display object is the overall environment inside the solar system; and yet another example is if the first display object is a forest observed from the outside, then the second display object is the overall environment inside the forest.

[0060] Real-world interactive interface: refers to the interface used to display a second display object.

[0061] In one embodiment, in response to receiving the first interactive operation, a real-view interactive interface for displaying the interior of a physical building is displayed.

[0062] In one embodiment, the real-scene interactive interface refers to an interface used to display the interior of a physical building and supports a second interactive operation. Optionally, the real-scene interactive interface can be called the landing page of the information flow advertisement. The real-scene interactive interface supports browsing the details inside the physical building by moving through a panoramic map, dividing the physical building into different areas according to the conventional store visit process, and allowing users to switch to different areas according to the guidance, thereby browsing every corner of the physical building's interior. Taking the information flow advertisement placed on a social interaction platform for a certain social program's Moments and information flow advertisement for an advertising account as an example, advertisers can set the click jump position of the information flow advertisement (i.e., the real-scene interactive interface) on the advertising platform to the native program's page, webpage, mini-program page, official account page, etc.

[0063] Reference Figure 3 Part (B) Figure 3 Part (B) shows the real-scene interactive interface 400, which shows the interior view (building interior view) of the store (physical building).

[0064] In one embodiment, the feed ad receives a trigger operation via a statement component, displaying a real-world interactive interface of a second display object associated with the first display object; in another embodiment, the feed ad receives a trigger operation via a message body, displaying a real-world interactive interface of the second display object associated with the first display object. The message body includes the message content carried by the feed ad.

[0065] In one embodiment, the feed ad receives a trigger operation via a statement component, displaying a real-world interactive interface showcasing the interior of a physical building; in another embodiment, the feed ad receives a trigger operation via a message body, displaying a real-world interactive interface showcasing the interior of a physical building. The message body includes the message content carried by the feed ad.

[0066] Step 240: In response to receiving the second interactive operation, display the scene of the second display object corresponding to different observation methods on the real-scene interactive interface.

[0067] The scene image includes the target object to be recommended. Optionally, the target object includes target items. Optionally, the target item includes target merchandise. For example, the target object is a shirt, pants, hat, backpack, handbag, etc. Optionally, the target object to be recommended is a preset target object. Optionally, the first scene image corresponding to the first observation method is displayed on the real-world interactive interface. In response to the second interactive operation, the first scene image is switched to the second scene image corresponding to the second observation method. The target objects contained in the first scene image and the second scene image are different. For example, the first scene image includes shirt 1 (target object) and hat 1 (target object), while the second scene image includes shoes 1 (target object).

[0068] The second interactive operation refers to the operation of interacting with the second displayed object on the real-scene interactive interface. Optionally, the second interactive operation refers to the operation of interacting with the interior view of a physical building on the real-scene interactive interface. Optionally, the second interactive operation includes at least one of the following: screen swiping operation, continuous touch operation, screen tapping operation, screen tapping operation, continuous touch operation, rotation operation of a mobile terminal, movement operation of a mobile terminal, voice control operation, and motion control operation.

[0069] In one embodiment, in response to a second interactive operation, scene images of the building's interior corresponding to different viewing methods are displayed on the real-scene interactive interface.

[0070] Observation methods: In this application, observation methods include both UI-level methods such as rotating and scaling images, and methods that simulate changing the observation perspective and position in the real world.

[0071] In one embodiment, in response to a second interactive operation, the scene image of the second displayed object is rotated; the rotated scene image is then displayed on the real-scene interactive interface. In another embodiment, in response to a second interactive operation, the scene image of the building's interior is rotated; the rotated building's interior is then displayed on the real-scene interactive interface. For example, in response to a first user account's left-swipe screen operation on the real-scene interactive interface, the scene image of the building's interior is rotated counterclockwise.

[0072] In one embodiment, in response to a second interactive operation, the target object in the scene of the second display object is rotated; the rotated target object is then displayed on the real-scene interactive interface. In another embodiment, in response to a second interactive operation, the target product in the scene of the building's interior is rotated; the rotated target product is then displayed on the real-scene interactive interface.

[0073] In one embodiment, in response to a second interactive operation, the display size of the scene image of the second displayed object is scaled; the scaled scene image is then displayed on the real-scene interactive interface. In another embodiment, in response to a second interactive operation, the display size of the interior scene image of a building is scaled; the scaled interior scene image of the building is then displayed on the real-scene interactive interface. For example, a user double-clicks an area on the scene image to zoom in on that area, and in response to the user double-clicking the area again, the area is restored to its original size. For example, a user can scale the display size of the scene image using a two-finger zoom operation.

[0074] In one embodiment, in response to a second interactive operation, the viewing angle for observing the second displayed object is changed; the scene of the second displayed object observed after the change of viewing angle is displayed on the real-scene interactive interface; the second interactive operation is used to simulate the user's immersive observation of the second displayed object. In one embodiment, in response to a second interactive operation, the viewing angle for observing the interior of a building is changed; the interior of the building observed after the change of viewing angle is displayed on the real-scene interactive interface; the second interactive operation is used to simulate the user's observation of the interior of a physical building. For example, a first interactive operation is used to provide the user with an immersive experience, simulating the user turning their head to the left to observe the interior of a building in a real-scene environment in response to a leftward rotation operation of a mobile terminal. For example, simulating the user turning their head to the left to observe the interior of a building in a real-scene environment in response to a leftward swipe of the screen.

[0075] In one embodiment, in response to a second interactive operation, the position for observing the second displayed object is changed; a scene of the second displayed object observed after the position change is displayed on the real-scene interactive interface; the second interactive operation is used to simulate a user's immersive observation of the second displayed object. In one embodiment, in response to a second interactive operation, the position for observing the interior of a building is changed; the interior of the building observed after the position change is displayed on the real-scene interactive interface; the second interactive operation is used to simulate a user's observation of the interior of a physical building. For example, a first interactive operation is used to provide the user with an immersive experience, simulating a user moving forward in real-scene to observe the interior of a building in response to a forward movement operation of a mobile terminal. For example, simulating a user moving left in real-scene to observe the interior of a building in response to a left tap on the screen.

[0076] Optionally, the real-world interactive interface can also use AR (Augmented Reality) technology to add virtual resources to the interior of the physical building. For example, it can display directional arrows to guide users in the corridors of the physical building, display item icons (e.g., item patterns) on target items, display employee icons (e.g., employee avatars) on target items, and display some user reviews (e.g., "The tops in this store are pretty nice!!") on the real-world interactive interface, etc.

[0077] In summary, displaying a physical building on the feed ad in response to the first interactive action, showing the building's interior on the real-world interactive interface, and displaying scene images of the building's interior corresponding to different viewing methods in response to the second interactive action—this solution not only enriches the types of human-computer interaction but also simulates the scenario of users immersing themselves in visiting a physical building, thereby increasing the frequency of interaction between user accounts and feed ads, and improving the click-through rate of feed ads.

[0078] Furthermore, the above solution also provides operation methods (rotating the mobile terminal, sliding the screen, etc.) and operation effects (rotating the physical building, changing the viewing angle, etc.) for the second interactive operation, further ensuring that the second interactive operation can achieve the effect of simulating the user's immersive visit to the physical building.

[0079] based on Figure 2 In the embodiment shown, between steps 220 and 230, the method further includes: in response to receiving a third interactive operation, displaying scene images of the first display object corresponding to different viewing methods in the information flow advertisement.

[0080] In one embodiment, in response to receiving a third interactive operation, displaying scene images of a first display object corresponding to different viewing methods in a feed advertisement includes: in response to the third interactive operation, displaying scene images of physical buildings corresponding to different viewing methods on the feed advertisement.

[0081] The third interactive operation refers to the operation of interacting with the first displayed object on the information flow advertisement. Optionally, the third interactive operation refers to the operation of interacting with a physical building on the information flow advertisement. Optionally, the third interactive operation includes at least the following: screen swiping operation, continuous touch operation, screen single click operation, screen double click operation, continuous touch operation, mobile terminal rotation operation, mobile terminal movement operation, voice control operation, and motion control operation.

[0082] Observation methods: In this application, observation methods include both UI-level methods such as rotating and scaling images, and methods that simulate changing the observation perspective and position in the real world.

[0083] In one embodiment, in response to a third interactive operation, the scene view of the first displayed object is rotated; the rotated scene view is then displayed on the feed ad. In another embodiment, in response to a third interactive operation, the scene view of the physical building is rotated; the rotated scene view is then displayed on the feed ad. For example, in response to a first user account's left-swipe screen operation on the feed ad, the scene view of the physical building is rotated counter-clockwise.

[0084] In one embodiment, in response to a third interactive operation, the first display object in the scene view of the first display object is rotated; the rotated first display object is then displayed on the feed ad. In another embodiment, in response to a third interactive operation, the physical building in the scene view of the physical building is rotated; the rotated physical building is then displayed on the feed ad.

[0085] In one embodiment, in response to a third interactive operation, the display size of the scene image of the first displayed object is scaled; the scaled scene image is then displayed on the feed ad. In another embodiment, in response to a third interactive operation, the display size of the scene image of the physical building is scaled; the scaled scene image is then displayed on the feed ad. For example, a user double-clicks an area on the scene image to zoom in on that area, and in response to the user double-clicking the area again, the area is restored to its original size. For example, a user scales the scene image using a two-finger zoom operation.

[0086] In one embodiment, in response to a third interactive operation, the viewing angle for observing the first displayed object is changed; a scene of the first displayed object observed after the change of viewing angle is displayed on the feed advertisement; the third interactive operation is used to simulate the user's immersive observation of the first displayed object. In one embodiment, in response to a third interactive operation, the viewing angle for observing the physical building is changed; a scene of the physical building observed after the change of viewing angle is displayed on the feed advertisement; the third interactive operation is used to simulate the user's observation of the physical building from the outside. Optionally, the third interactive operation is used to provide the user with an immersive experience, simulating the user turning their head to the left to observe the physical building in real-world conditions in response to a left rotation operation of the mobile terminal. For example, simulating the user turning their head to the left to observe the physical building in real-world conditions in response to a left swipe operation of the screen.

[0087] In one embodiment, in response to a third interactive operation, the position for observing a first displayed object is changed; a scene of the first displayed object observed after the position change is displayed on an in-feed advertisement; the third interactive operation is used to simulate a user's immersive observation of the first displayed object. In another embodiment, in response to a third interactive operation, the position for observing a physical building is changed; the physical building observed after the position change is displayed on an in-feed advertisement; the third interactive operation is used to simulate a user's observation of the physical building from the outside. Optionally, the third interactive operation is used to provide the user with an immersive experience, simulating a user moving forward in real-world scenery to observe a physical building in response to a forward movement operation of a mobile terminal. For example, simulating a user moving left in real-world scenery to observe a physical building in response to a left tap on the screen.

[0088] Optionally, AR technology can also be used in feed ads to add virtual resources to the scene of physical buildings. For example, displaying directional arrows on the streets near the physical building to guide users, adding building icons (such as product logos, building thumbnails, etc.) to the physical building, and displaying some user reviews (such as "This store has super good service quality!!") on the physical building, etc.

[0089] For example, Figure 3 Section (A) shows the trademark (LOGO) and brand name corresponding to the store, indicated by a leader line.

[0090] The following section will describe the possible specific methods of the first, second, and third interactive operations mentioned in this application.

[0091] Regarding the content of the first interactive operation:

[0092] based on Figure 2 In the optional embodiments shown, step 230, "in response to receiving the first interactive operation, displaying the real-world interactive interface of the second display object associated with the first display object", includes at least the following possible interface switching methods.

[0093] The first possible interface switching method is to display the icon of the first display object on the information feed ad; in response to the icon of the first display object receiving a trigger operation, to display the real-world interactive interface of the second display object associated with the first display object.

[0094] Optionally, a building icon may be displayed in the area where the physical building is located on the feed ad; in response to the building icon receiving a trigger operation, a real-world interactive interface for displaying the interior of the physical building may be displayed.

[0095] Reference Figure 3Part (A) shows the exterior view of the store (physical building) and displays a brand icon (building icon) in the area where the store is located. In response to the brand icon receiving a click, it will jump to display the real-world interactive interface. Figure 3 Part (A) also shows a click prompt: the click pattern in the figure.

[0096] The second possible interface switching method: In response to the information flow advertisement, the assertion component receives a trigger operation and displays a real-world interactive interface of the second display object associated with the first display object; wherein, the assertion component is used to provide the function of user account interaction with information flow advertisement.

[0097] In one embodiment, in response to a feed ad, the assertion component receives a trigger operation and displays a real-world interactive interface for showcasing the interior of a physical building; wherein the assertion component is used to provide the function of user account interaction with the feed ad.

[0098] Optionally, the expression components include a like button, a favorite button, comment-related components, a share button, and a forward button. In response to a trigger operation received by the expression component, a real-world interactive interface showcasing the building's interior is displayed.

[0099] In one embodiment, the response component is a "like" button. Optionally, in response to a trigger operation received by the "like" button of the feed ad, a real-world interactive interface of a second display object associated with the first display object is displayed. For example, in response to a trigger operation received by the "like" button, a real-world interactive interface for displaying the interior of a building is displayed.

[0100] In one embodiment, the expression component is a component related to comments. Optionally, guiding content is displayed on the comment list of the feed ad, which guides a first user account to post a comment in the comment list; in response to the copy editing operation and the copy sending operation, the comment copy entered by the first user account is received; based on the comment copy, a real-scene interactive interface of a second display object associated with the first display object is displayed. For example, guiding content is displayed on the comment list of the feed ad, which guides a first user account to post a comment in the comment list; in response to the user's copy editing operation and the copy sending operation, the comment list receives the comment copy entered by the first user account; based on the comment copy, a real-scene interactive interface for displaying the interior of a physical building is displayed.

[0101] For example, a preset question is displayed on the comment list of an in-feed advertisement, and the preset question has at least one preset answer; in response to the user's text editing operation and text sending operation, the comment list receives the comment text entered by the first user account; if the comment text entered by the first user account is consistent with the preset answer, a real-scene interactive interface for displaying the interior view of the physical building is displayed.

[0102] For example, if the comment list of an in-feed ad displays a message from an ad account saying, "Do you know who the spokesperson for XX brand is? Reply with your answer in the comments section, and there will be a surprise if you answer correctly!", and the first user account's reply matches the preset answer, the in-feed ad displaying the exterior of the building will be switched to a real-scene interactive interface displaying the interior of the building.

[0103] For example, a lottery prompt is displayed on the comment list of the feed ad; in response to copy editing and copy sending operations, the comment text entered by the first user account is received; if the comment text meets the winning conditions, a real-world interactive interface of the second display object associated with the first display object is displayed.

[0104] For example, a prize draw prompt is displayed on the comment list of an in-feed ad; the prompt reminds users that there is a certain probability of unlocking a hidden surprise by posting a comment in the comment list. In response to the user's text editing and text sending operations, the comment list receives the comment text entered by the first user account; if the comment text meets the prize-winning conditions, a real-world interactive interface showcasing the interior of the physical building is displayed.

[0105] For example, the comment list of a news feed ad might display a message from an ad account: "Post your comment in the comment section for a chance to unlock a surprise, don't miss it!" If the first user account's reply is randomly selected, a real-world interactive interface showcasing the interior of the physical building will be displayed; or, if the first user account's reply contains hidden keywords, a real-world interactive interface showcasing the interior of the physical building will be displayed.

[0106] The third possible interface switching method: In response to receiving the first interactive operation, a transition animation is displayed to switch from the first display object to the second display object, followed by the display of the real-world interactive interface of the second display object associated with the first display object.

[0107] In one embodiment, in response to a triggering action received by a feed ad, a transition animation is displayed that switches from a physical building to its interior, followed by a real-world interactive interface showcasing the interior of the physical building.

[0108] In response to a trigger action received by the feed ad, a transition animation is displayed, showing the view as the user moves from the outside of the physical building into its interior.

[0109] In summary, the three possible interface switching methods described above provide ways to switch the information feed interface to a real-world interactive interface. Specifically, these methods include displaying the real-world interactive interface by triggering building icons, displaying the real-world interactive interface by triggering expression components, and displaying a transition animation during the switching process. These three interface switching methods further enrich the types of human-computer interaction, thereby increasing the interaction frequency between user accounts and information feed ads, and improving the click-through rate of information feed ads.

[0110] Regarding the second interactive operation:

[0111] based on Figure 2 In the optional embodiment shown, step 240, "in response to receiving the second interactive operation, displaying the scene of the second display object corresponding to different viewing methods on the real-scene interactive interface", includes at least the following possible interaction methods with the interior of the building.

[0112] The first possible interaction method with the scene screen of the second display object: display the icon of the target object in the scene screen of the second display object on the real-world interactive interface; in response to the target object's icon receiving a trigger operation, display relevant information about the target object.

[0113] Optionally, if the duration for which no trigger operation is received in the real-world interactive interface exceeds a threshold, the icon of the target object in the scene of the second displayed object is displayed. Optionally, if a zoom-in operation is received on the target object in the real-world interactive interface, the icon of the target object in the scene of the second displayed object is displayed. Optionally, in response to the target object's icon receiving a trigger operation, other objects in the scene of the second displayed object that belong to the same category as the target object are marked, and the category to which the target object belongs is indicated. Optionally, in response to the target object's icon receiving a trigger operation, a detailed introduction of the target object is displayed; and at least one of the target object's purchase button, favorite button, and shopping cart button is displayed.

[0114] One possible interaction method with the interior scene of a building: In one embodiment, an item icon of the target object within the physical building is displayed on the real-world interactive interface; in response to the item icon receiving a trigger operation, relevant information about the target object is displayed. (Refer to the reference...) Figure 3 Section (B) shows icons for the product “short-sleeved shirts, pants and hats”. For example, in response to a trigger action received by the icon of the short-sleeved shirt, relevant information about the short-sleeved shirt is displayed.

[0115] Sub-method 1: If the duration for which no trigger operation is received on the real-world interactive interface exceeds a threshold, display the icon of the target item in the building's interior scene. For example, if the user stays on the current real-world interactive interface for more than the threshold, it is assumed that the user has an interest in the target item on the current real-world interactive interface. In this case, a hyperlink is added to the target item, which will redirect the user to the target item's details page when clicked.

[0116] Sub-method 2: When the real-world interactive interface receives a zoom-in operation on the target item, the icon of the target item in the scene of the second display object is displayed. For example, when the user zooms in on the target item in the real-world interactive interface, it is assumed that the user has an interest in the target item in the current real-world interactive interface. At this time, a hyperlink is marked on the target item, and the hyperlink is used to jump to the details page of the target item when the user clicks the hyperlink.

[0117] Sub-method 3, in response to the item icon receiving a trigger operation, marks other items in the building interior scene that belong to the same category as the target item, and prompts the category to which the target item belongs.

[0118] For example, in conjunction with the reference Figure 3 In part (B), in response to the short-sleeved shirt icon receiving a trigger operation, the scene screen of the building interior is marked as belonging to the same "seasonal discount" category as the short-sleeved shirt, and the interface prompts that the short-sleeved shirt currently belongs to the "seasonal discount" category.

[0119] For example, in conjunction with the reference Figure 3 In part (B), in response to the hat icon receiving a trigger operation, items in the interior scene of the building that have a similar style to the hat are marked, and the interface indicates that the short-sleeved shirt belongs to the "hip-hop style" item.

[0120] Optionally, other items can be marked by flashing the item icons of other items belonging to the same category as the target item; alternatively, other items can be marked by highlighting the item icons of other items belonging to the same category as the target item.

[0121] Sub-method 4, in response to the item icon receiving a trigger operation, displays a detailed description of the target item; and displays at least one of the target item's buy button, favorite button, and shopping cart button.

[0122] For example, in conjunction with reference Figure 3In section (B), in response to a trigger action received by the short-sleeved shirt icon, information such as the price, material, production date, number of items sold, and shipping location of the short-sleeved shirt is displayed. Additionally, buttons for purchasing, adding to favorites, and shopping cart are also displayed. Optionally, in response to adding the short-sleeved shirt to the shopping cart, a shopping cart will be added to the real-world interactive interface to simulate a user pushing a shopping cart in a real-world scenario.

[0123] A second possible way to interact with the scene of the second displayed object: display a broadcast icon in the area where the staff is located on the real-world interactive interface; in response to the broadcast icon receiving a trigger operation, play the staff's audio file.

[0124] The second possible way to interact with the interior scene of the building: display a broadcast icon in the area where the staff of the physical building are located on the real-world interactive interface; in response to the broadcast icon receiving a trigger operation, play the staff's audio file.

[0125] Reference Figure 4 The interactive interface displays a real-world view and also shows staff members. A broadcast icon appears around the staff. In response to a trigger action on the broadcast icon, a pre-set audio file featuring the staff plays. This audio file could be an introduction to an item by the staff and / or an introduction to a physical building, etc.

[0126] A third possible way to interact with the scene of the second displayed object: display an employee icon in the area where the staff is located on the real-world interactive interface; in response to the employee icon receiving a trigger operation, display relevant information about the staff and / or the first displayed object.

[0127] A third possible way to interact with the interior scene of the building: display employee icons in the area where the staff of the physical building are located on the real-world interactive interface; in response to the employee icon receiving a trigger operation, display relevant information about the staff and / or the physical building.

[0128] Reference Figure 5The interface displays a real-world interactive experience and also shows staff members. Staff icons are displayed in the area where staff members are located; in response to a trigger action on the staff icon, relevant information about the staff member and / or the physical building is displayed. For example, the staff member's contact information and the physical building's opening hours are displayed, allowing users to learn more. For example, the staff member's social media account (such as a WeChat account) is displayed, allowing users to directly click on the account to send a friend request. For example, in response to a trigger action on the staff icon, users can connect online with the physical building's customer service personnel. Online connection methods include initiating a chat with customer service personnel through a chat window or directly making a phone call. Users can directly inquire about item inventory, the physical building's opening hours, and whether pre-orders are accepted.

[0129] The fourth possible way to interact with the scene of the second displayed object is to display a thumbnail map associated with the second displayed object on the real-world interactive interface; in response to the target area on the thumbnail map receiving a trigger operation, gradually move the current location of the observed second displayed object to the target area; and display the scene of the second displayed object observed during the movement.

[0130] The fourth possible way to interact with the interior scene of the building: display a thumbnail map of the building interior on the real-scene interactive interface; respond to the target area on the thumbnail map receiving a trigger operation, gradually move the current location of the observed building interior to the target area; and display the building interior observed during the movement.

[0131] Reference Figure 6 The interactive real-world interface 400 displays a thumbnail map of the building's interior in the upper left corner. Optionally, in response to a trigger action received by the "Women's Clothing Area" on the thumbnail map, the currently observed interior location is gradually moved to the Women's Clothing Area, displaying the interior observed during the movement.

[0132] The fifth possible way to interact with the scene of the second exhibit: display the number of online visitors to the second exhibit on the real-world interactive interface; in response to the second user account's visit to the second exhibit, increment the number of online visitors by one on the real-world interactive interface of the first user account.

[0133] The fifth possible way to interact with the interior scenes of the building: display the number of online visitors to the physical building on the real-scene interactive interface; in response to the second user account's triggering operation on the information flow advertisement, increment the number of online visitors by one on the real-scene interactive interface of the first user account.

[0134] Reference Figure 7The interactive real-world interface 400 also displays "Current number of online shoppers: 123,456". In response to the second user account's triggering operation on the information flow advertisement, that is, in response to another user visiting the interior of the physical building, the number of online shoppers is incremented by one on the interactive real-world interface of the first user account.

[0135] In summary, the five possible ways to interact with the building's interior include interacting by triggering item icons, interacting by triggering speaker icons, interacting by triggering employee icons, interacting by triggering a thumbnail map, and interacting by displaying the number of online visitors on the real-world interactive interface. These methods further enrich the types of human-computer interaction, thereby increasing the frequency of interaction between user accounts and the real-world interactive interface, and improving the click-through rate of information flow advertisements.

[0136] Regarding the third interactive operation:

[0137] The first possible interaction method with the scene screen of the first display object: display the first scene switching control on the feed ad; in response to the first scene switching control receiving a trigger operation, switch the first display object of the current time period to the first display object of the target time period; display the first display object of the target time period on the feed ad.

[0138] The first possible way to interact with the scene of the physical building:

[0139] First, the feed ad displays a first scene switching control; the first scene switching control may be located on the message body of the feed ad; the first scene switching control may also be located anywhere outside the message body, such as below the message body, next to a statement component (like button, comment button, etc.).

[0140] Then, in response to the trigger operation received by the first scene switching control, the physical building of the current time period is switched to the physical building of the target time period. Optionally, the first scene switching control is represented in the form of a timeline within the information flow advertisement. The timeline has at least two time nodes, and each time node corresponds to a physical building in a different time period. For example, the timeline includes time nodes for the four seasons: spring, summer, autumn, and winter; or it includes time nodes for morning, afternoon, dusk, and night. In response to dragging the timeline from left to right, the physical buildings corresponding to the four time nodes will be switched sequentially.

[0141] Optionally, the first scene switching control within the information feed ad includes at least two sub-buttons, with different sub-buttons corresponding to physical buildings at different time periods. For example, there could be four sub-buttons corresponding to physical buildings in spring, summer, autumn, and winter, or four sub-buttons corresponding to physical buildings at morning, afternoon, dusk, and night. In response to a click on any sub-button, the display switches to show the physical building corresponding to that sub-button.

[0142] Reference Figure 8 It shows three sub-buttons of the first scene switching control: "Control 1, Control 2, Control 3". The three sub-buttons correspond to the physical buildings in the three time periods.

[0143] Finally, the physical building for the target time period is displayed in the feed ads.

[0144] A second possible interaction method with the scene of the first display object: display a second scene switching control on the feed ad; in response to the second scene switching control receiving a trigger operation, switch the first display object corresponding to the current spatial location to the first display object corresponding to the target spatial location; the first display object corresponding to the target spatial location is a different first display object from the first display object corresponding to the current spatial location; display the first display object corresponding to the target spatial location on the feed ad.

[0145] The second possible way to interact with the scene of the physical building:

[0146] First, a second scene switching control is displayed on the feed ad. The second scene switching control may be located on the message body of the feed ad; the second scene switching control may also be located anywhere outside the message body, such as below the message body or next to a statement component (like button, comment button, etc.).

[0147] Then, in response to the trigger operation received by the second scene switching control, the physical building corresponding to the current spatial location is switched to the physical building corresponding to the target spatial location; the physical building corresponding to the target spatial location is a different physical building from the physical building corresponding to the current spatial location.

[0148] Optionally, the second scene switching control within the feed ad includes at least two sub-buttons, with different sub-buttons corresponding to physical buildings in different spatial locations. For example, a brand has three large stores globally, and the feed ad contains three sub-buttons corresponding to the stores in Beijing, London, and Paris, respectively. In response to a click on the sub-button for the London store, the currently displayed physical building of the Beijing store is switched to the physical building of the London store.

[0149] Reference Figure 8 It shows three sub-buttons of the second scene switching control: "Control 1, Control 2, Control 3". The three sub-buttons correspond to the physical buildings in three spatial locations.

[0150] Finally, the physical building corresponding to the target spatial location is displayed on the news feed ad.

[0151] A third possible interaction method with the scene of the first display object: display a third scene switching control on the feed ad; in response to the third scene switching control receiving a trigger operation, switch the first display object corresponding to the current spatial location in the current time period to the first display object corresponding to the target spatial location in the target time period; display the first display object corresponding to the target spatial location in the target time period on the feed ad.

[0152] A third possible way to interact with the scene visuals of physical buildings:

[0153] First, a third scene switching control is displayed on the feed ad. The third scene switching control may be located on the message body of the feed ad; the third scene switching control may also be located anywhere outside the message body, such as below the message body or next to a statement component (like button, comment button, etc.).

[0154] Then, in response to the trigger operation received by the third scene switching control, the physical building corresponding to the current spatial location in the current time period is switched to the physical building corresponding to the target spatial location in the target time period.

[0155] Optionally, the third scene switching control within the feed ad includes at least two sub-buttons, with different sub-buttons corresponding to physical buildings at different spatial locations and time periods. For example, a brand has three large stores globally, and the feed ad contains two sub-buttons corresponding to the Beijing store during the National Day holiday and the New York store during Christmas. In response to a click on the sub-button corresponding to the New York store during Christmas, the currently displayed Beijing store during the National Day holiday is switched to the New York store during Christmas.

[0156] Reference Figure 8 It shows the three sub-buttons of the third scene switching control, "Control 1, Control 2, Control 3", which correspond to the physical buildings in the three time periods corresponding to the three spatial locations.

[0157] Finally, the physical building corresponding to the target spatial location is displayed on the in-feed advertisement during the target time period.

[0158] In summary, the three possible interaction methods with building exteriors provide ways to switch between different building exteriors. Specifically, these include switching between the exteriors of the same building at different times, the exteriors of different buildings at the same time, and the exteriors of different buildings at different times. This further enriches the types of human-computer interaction, thereby increasing the frequency of interaction between user accounts and feed ads, and improving the click-through rate of feed ads.

[0159] based on Figure 2 In the optional embodiment shown, the method further includes step S1:

[0160] Step S1: Preload the multimedia materials of the first and second display objects.

[0161] In one embodiment, Figure 2 Step 220 can be replaced by: if the multimedia material of the first display object is successfully preloaded, displaying a feed advertisement containing the first display object on the feed interface. In one embodiment, Figure 2 Steps 230 and 240 can be replaced as follows: if the multimedia material of the second display object is successfully preloaded, in response to receiving the first interactive operation, display the real-scene interactive interface of the second display object associated with the first display object; in response to receiving the second interactive operation, display the scene screen of the second display object corresponding to different viewing methods on the real-scene interactive interface.

[0162] In one embodiment, multimedia materials of physical buildings and their interiors are preloaded.

[0163] Multimedia materials: These refer to files used to showcase physical buildings in multimedia formats such as images, audio, and video. Multimedia materials are obtained by pre-collecting multimedia files of the actual scene and then processing them.

[0164] In one embodiment, the multimedia content generation steps include: first, capturing images of the actual building scene using a multi-lens approach; then, stitching the images captured by the multiple lenses into a 360-degree panoramic image using an image stitching algorithm and image information processing; next, repeatedly generating multiple 360-degree panoramic images at multiple locations; and also capturing 360-degree images of a specified item. Finally, all the 360-degree panoramic images constitute a complete multimedia content. The generated multimedia content allows for movement and perspective switching within a virtual space, and enables a comprehensive external browsing of the specified product.

[0165] In one embodiment, before the information feed interface displays the information feed advertisement for showcasing the physical building, the terminal preloads multimedia materials of the physical building and its interior from the server. If the multimedia materials for the physical building are successfully preloaded, the scene of the physical building is displayed; if the multimedia materials for the building's interior are successfully preloaded, the interior of the physical building is displayed.

[0166] In one embodiment, upon successful preloading of multimedia materials depicting a physical building, an in-feed advertisement showcasing the physical building is displayed on the in-feed interface; in response to a first interactive operation, the physical building corresponding to different viewing methods is displayed on the in-feed advertisement. In another embodiment, upon successful preloading of multimedia materials depicting the building's interior, in response to receiving a trigger operation on the in-feed advertisement, a real-scene interactive interface showcasing the building's interior is displayed; in response to a second interactive operation, the building's interior corresponding to different viewing methods is displayed on the real-scene interactive interface.

[0167] In summary, by preloading real-world footage of physical buildings, displaying the buildings in the feed ads and their interiors in the interactive real-world interface ensures the update speed of the feed interface. This ensures that the relevant resources are preloaded before the user scrolls to the next feed card, guaranteeing the implementation of the aforementioned interactive method based on feed ads.

[0168] It should be noted that, for ease of illustration, this application uses a physical building as an example of a store in the accompanying drawings. However, the solution in this application should not be interpreted as applicable only to store scenarios, as other types of physical buildings can also implement this interactive real-world experience based on the same concept. For example, if the physical building is a tourist attraction, the in-feed advertisement displays the external view of the tourist attraction, while the interactive real-world interface displays the interior of the tourist attraction, allowing users to virtually experience the attraction without leaving home. Similarly, if the physical building is a museum, the in-feed advertisement displays the external view of the museum, while the interactive real-world interface displays the interior of the museum, allowing users to visit artifacts on-site and learn about history with a guide without leaving home.

[0169] Figure 9 A flowchart illustrating an exemplary embodiment of this application provides an interactive method based on an information flow interface display, the method comprising:

[0170] Step 901: The advertiser collects real-world store footage offline.

[0171] In terms of collecting offline store scene materials, the advertiser used a multi-camera, multi-location approach to capture images. The captured images were then processed using image stitching algorithms to obtain the store scene materials. For example, the advertiser took 360-degree photos at location A. Then, using image stitching algorithms and image processing, all images taken at location A were stitched together to create a 360-degree panoramic image. The advertiser then took 360-degree photos at location B as well, and again, using the same algorithms, stitched together all images at location B to create a 360-degree panoramic image. Based on this, the advertiser obtained 360-degree environmental images of all locations.

[0172] Optionally, the shooting positions when collecting store materials correspond one-to-one with the positions when observing the interior of the building on the real-scene interactive interface; or, the positions when observing the interior of the building on the real-scene interactive interface are obtained by interpolating the shooting positions when collecting store materials, that is, the granularity of a series of observation positions will be smaller than the granularity of a series of collection positions, so that users will not have a noticeable sense of pause when moving on the real-scene interactive interface.

[0173] Optionally, advertisers may also take 360-degree photos of the building's exterior at different times and locations to support the first to third possible ways of interacting with the building's exterior mentioned above.

[0174] Optionally, the advertiser may also take 360-degree photos of designated products inside the building to allow for rotation and full-view browsing of these products in the interactive real-world interface. Optionally, the advertiser may also add item icons to items inside the building to support the first possible interaction method with the building's interior, as mentioned above. Optionally, the advertiser may also add broadcast or employee icons to staff members inside the building to support the second or third possible interaction method with the building's interior, as mentioned above. Optionally, the advertiser may also pre-acquire audio files of staff members to support the second possible interaction method with the building's interior, as mentioned above. Optionally, the advertiser may also pre-create a map of the building's interior to support the fourth possible interaction method with the building's interior, as mentioned above.

[0175] Step 902: The advertiser uploads real-life store footage to the cloud.

[0176] The advertisers uploaded the collected real-world store footage to the cloud.

[0177] Step 903: Associate the store's real-world visuals with the store on the advertising platform;

[0178] Advertisers or advertising platform operators associate store-specific visuals with physical stores on the advertising platform. Optionally, they can link store information with store-specific visuals stored in the cloud on the advertising platform, setting the visuals to a state awaiting retrieval.

[0179] Step 904: The user terminal requests the delivery of an advertisement;

[0180] When an advertisement is displayed on a user's device, the user's device first initiates a request to receive the advertisement content. The advertising platform then sends the user's device the standard advertisement content, including the outer layer of general fallback materials and the landing page's general fallback materials. These materials are all pre-uploaded by the advertiser on the advertising platform.

[0181] Step 905: The user terminal requests real-world footage of the store.

[0182] The user terminal sends a request to the cloud via the advertising platform, requesting the cloud to send real-life store footage.

[0183] Step 906: Whether the user terminal successfully requested the store's real-scene materials;

[0184] If the user terminal successfully requests the store's real-scene materials, proceed to step 907; if the user terminal fails to request the store's real-scene materials, proceed to step 910.

[0185] Step 907: The user terminal displays exterior footage of the store.

[0186] The user terminal displays exterior images of the store on the information feed ads in the information feed interface.

[0187] Step 908: The user terminal displays a transition animation;

[0188] In one embodiment, after a user terminal receives a trigger action from an in-feed advertisement, a transition animation is displayed. The transition animation shows the scene observed by the user as they enter the store from the outside.

[0189] Step 909: The user terminal displays interior footage of the store;

[0190] In one embodiment, the user terminal displays a landing page for the advertisement, on which interior images of the store are displayed.

[0191] Step 910: Has the number of requests reached the threshold?

[0192] If the number of times the user terminal requests store scene materials reaches the threshold, proceed to step 911; if the number of times the user terminal requests store scene materials does not reach the threshold, proceed to step 905 again. Optionally, the threshold for the number of requests is 3 times.

[0193] Step 911: The user terminal displays the outer layer of ordinary backing material;

[0194] In one embodiment, when the number of requests for store scene materials by a user terminal reaches a threshold, an outer layer of ordinary fallback material is displayed on the user terminal's in-feed advertisement. The outer layer of ordinary fallback material is the material that the in-feed advertisement will display when store scene materials cannot be displayed.

[0195] Step 912: The user terminal displays the landing page's standard fallback materials.

[0196] In one embodiment, in response to a trigger operation received by a user terminal's information feed ad, the user enters the ad's landing page. If the number of requests for store scene materials from the user terminal reaches a threshold, a standard fallback material for the landing page is displayed on the landing page. The standard fallback material for the landing page is the material that will be displayed on the landing page if the store scene materials cannot be displayed.

[0197] Figure 10 An exemplary embodiment of this application illustrates an interactive device based on in-feed advertising, the device comprising:

[0198] Display module 1001 is used to display the information flow interface of the first user account. The information flow interface includes social content sent by at least one content publishing account.

[0199] The display module 1001 is also used to display a feed advertisement containing the first display object on the feed interface;

[0200] The display module 1001 is also configured to, in response to receiving a first interactive operation, display a real-scene interactive interface of a second display object associated with a first display object; and, in response to receiving a second interactive operation, display scene images of the second display object corresponding to different viewing methods on the real-scene interactive interface, wherein the scene images contain the target object to be recommended.

[0201] In an optional embodiment, the display module 1001 is further configured to rotate the scene image of the second displayed object in response to the second interactive operation; and display the rotated scene image on the real-scene interactive interface. In an optional embodiment, the display module 1001 is further configured to rotate the target object in the scene image of the second displayed object in response to the second interactive operation; and display the rotated target object on the real-scene interactive interface. In an optional embodiment, the display module 1001 is further configured to scale the display size of the scene image of the second displayed object in response to the second interactive operation; and display the scaled scene image on the real-scene interactive interface. In an optional embodiment, the display module 1001 is further configured to change the viewing angle for observing the second displayed object in response to the second interactive operation; and display the scene image of the second displayed object observed after the change of viewing angle on the real-scene interactive interface; the second interactive operation is used to simulate the user's immersive observation of the scene of the second displayed object. In an optional embodiment, the display module 1001 is further configured to change the position for observing the second displayed object in response to the second interactive operation; and display the scene image of the second displayed object observed after the change of position on the real-scene interactive interface; the second interactive operation is used to simulate the user's immersive observation of the scene of the second displayed object.

[0202] In an optional embodiment, the display module 1001 is further configured to display the icon of the target object in the scene of the second display object on the real-scene interactive interface; and to display relevant information of the target object in response to the target object's icon receiving a trigger operation.

[0203] In an optional embodiment, the display module 1001 is further configured to display the icon of the target object in the scene screen of the second display object when the duration during which the real-scene interactive interface has not received a trigger operation exceeds a threshold.

[0204] In an optional embodiment, the display module 1001 is further configured to display the icon of the target object in the scene of the second display object when the real-scene interactive interface receives a zoom-in operation on the target object.

[0205] In an optional embodiment, the display module 1001 is further configured to, in response to the target object's icon receiving a trigger operation, mark other objects in the scene screen of the second display object that belong to the same category as the target object, and indicate the category to which the target object belongs.

[0206] In an optional embodiment, the display module 1001 is further configured to display a detailed description of the target object in response to a trigger operation received by the icon of the target object; and to display at least one of the target object's purchase button, favorite button, and shopping cart button.

[0207] In an optional embodiment, the scene of the second displayed object also includes staff members. The display module 1001 is further configured to display a broadcast icon in the area where the staff member is located on the real-world interactive interface; and to play the staff member's audio file in response to the broadcast icon receiving a trigger operation.

[0208] In an optional embodiment, the scene of the second display object also includes staff members. The display module 1001 is further configured to display an employee icon in the area where the staff member is located on the real-world interactive interface; in response to the employee icon receiving a trigger operation, it displays relevant information about the staff member and / or the first display object.

[0209] In an optional embodiment, the display module 1001 is further configured to display a thumbnail map associated with the second display object on the real-scene interactive interface; in response to the target area on the thumbnail map receiving a trigger operation, gradually move the current location of the observed second display object to the target area; and display the scene of the second display object observed during the movement.

[0210] In an optional embodiment, the display module 1001 is further configured to display the number of online visitors to the second display object on the real-scene interactive interface; in response to the second user account's visit operation on the second display object, the number of online visitors is incremented by one on the real-scene interactive interface of the first user account.

[0211] In an optional embodiment, the display module 1001 is further configured to display an icon of a first display object on the information flow advertisement; in response to the icon of the first display object receiving a trigger operation, to display a real-world interactive interface of a second display object associated with the first display object.

[0212] In an optional embodiment, the display module 1001 is further configured to, in response to receiving a first interactive operation, display a transition animation switching from the first display object to the second display object, and then display a real-world interactive interface of the second display object associated with the first display object.

[0213] In an optional embodiment, the display module 1001 is further configured to respond to a trigger operation received by the status component of the information flow advertisement and display a real-world interactive interface of the second display object associated with the first display object; wherein the status component is configured to provide the function of user account interaction with information flow advertisement.

[0214] In an optional embodiment, the display module 1001 is further configured to display guiding content on the comment list of the information flow advertisement, the guiding content being used to guide the first user account to post a comment in the comment list; in response to the copy editing operation and the copy sending operation, receive the comment copy entered by the first user account; and based on the comment copy, display the real-world interactive interface of the second display object associated with the first display object.

[0215] In an optional embodiment, the display module 1001 is further configured to display a preset question on the comment list of the information flow advertisement, the preset question corresponding to at least one preset answer; receive the comment text entered by the first user account in response to the text editing operation and the text sending operation; and display the real-world interactive interface of the second display object associated with the first display object if the comment text entered by the first user account matches the preset answer.

[0216] In an optional embodiment, the display module 1001 is further configured to display a lottery prompt on the comment list of the information flow advertisement; receive comment text input by the first user account in response to the text editing operation and the text sending operation; and display a real-world interactive interface of the second display object associated with the first display object if the comment text meets the winning conditions.

[0217] In an optional embodiment, the display module 1001 is further configured to display a real-world interactive interface of a second display object associated with the first display object in response to a trigger operation received by the like button of the information flow advertisement.

[0218] In an optional embodiment, the display module 1001 is further configured to, in response to receiving a third interactive operation, display scene images of the first display object corresponding to different viewing methods in the information flow advertisement.

[0219] In an optional embodiment, the display module 1001 is further configured to rotate the scene screen of the first display object in response to a third interactive operation; and display the rotated scene screen on the information flow advertisement.

[0220] In an optional embodiment, the display module 1001 is further configured to rotate the first display object in the scene screen of the first display object in response to a third interactive operation; and display the rotated first display object on the information flow advertisement.

[0221] In an optional embodiment, the display module 1001 is further configured to scale the display size of the scene screen of the first display object in response to a third interactive operation; and display the scaled scene screen on the information flow advertisement.

[0222] In an optional embodiment, the display module 1001 is further configured to change the viewing angle for observing the first display object in response to a third interactive operation; display the scene of the first display object observed after the change of viewing angle on the information flow advertisement; the third interactive operation is used to simulate the scene of the user observing the first display object in an immersive way.

[0223] In an optional embodiment, the display module 1001 is further configured to change the position for observing the first display object in response to a third interactive operation; display the scene of the first display object observed after the position change on the information flow advertisement; the third interactive operation is used to simulate the scene of the user observing the first display object in an immersive way.

[0224] In an optional embodiment, the display module 1001 is further configured to display a first scene switching control on the feed advertisement; in response to the first scene switching control receiving a trigger operation, switch the first display object of the current time period to the first display object of the target time period; and display the first display object of the target time period on the feed advertisement.

[0225] In an optional embodiment, the display module 1001 is further configured to display a second scene switching control on the information flow advertisement; in response to the second scene switching control receiving a trigger operation, switch the first display object corresponding to the current spatial location to the first display object corresponding to the target spatial location; the first display object corresponding to the target spatial location is a different first display object from the first display object corresponding to the current spatial location; and display the first display object corresponding to the target spatial location on the information flow advertisement.

[0226] In an optional embodiment, the display module 1001 is further configured to display a third scene switching control on the feed ad; in response to the third scene switching control receiving a trigger operation, switch the first display object corresponding to the current spatial location in the current time period to the first display object corresponding to the target spatial location in the target time period; and display the first display object corresponding to the target spatial location in the target time period on the feed ad.

[0227] In an optional embodiment, the display module 1001 is further configured to preload multimedia materials of the first display object and the second display object; if the multimedia materials of the first display object are successfully preloaded, an information flow advertisement containing the first display object is displayed on the information flow interface; if the multimedia materials of the second display object are successfully preloaded, in response to receiving a first interactive operation, a real-scene interactive interface of the second display object associated with the first display object is displayed; in response to receiving a second interactive operation, scene images of the second display object corresponding to different viewing methods are displayed on the real-scene interactive interface.

[0228] In summary, the aforementioned device displays a first display object on the feed ad, displays a real-world interactive interface of a second display object in response to a first interactive operation, and displays scene images of the second display object corresponding to different viewing methods in response to a second interactive operation. This solution enriches the types of human-computer interaction, thereby increasing the frequency of interaction between user accounts and feed ads, and improving the click-through rate of feed ads.

[0229] Please refer to Figure 11 This illustration shows a structural block diagram of a computer device 1100 provided in an exemplary embodiment of this application. The computer device 1100 may be a portable mobile terminal, such as a smartphone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III), or MP4 player (Moving Picture Experts Group Audio Layer IV). The computer device 1100 may also be referred to as a user device, portable terminal, or other names.

[0230] Typically, computer device 1100 includes a processor 1101 and a memory 1102.

[0231] Processor 1101 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. Processor 1101 may be implemented using at least one hardware form selected from DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 1101 may also include a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state. In some embodiments, processor 1101 may integrate a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the screen. In some embodiments, processor 1101 may also include an AI (Artificial Intelligence) processor, which is used to handle computational operations related to machine learning.

[0232] The memory 1102 may include one or more computer-readable storage media, which may be tangible and non-transitory. The memory 1102 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1102 are used to store at least one instruction, which is executed by the processor 1101 to implement the interactive method based on information flow advertising provided in the embodiments of this application.

[0233] In some embodiments, the computer device 1100 may also optionally include: a peripheral device interface 1103 and at least one peripheral device. Specifically, the peripheral device includes at least one of: a radio frequency circuit 1104, a touch display screen 1105, a camera assembly 1106, an audio circuit 1107, and a power supply 1108.

[0234] Peripheral device interface 1103 can be used to connect at least one I / O (Input / Output) related peripheral device to processor 1101 and memory 1102. In some embodiments, processor 1101, memory 1102 and peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of processor 1101, memory 1102 and peripheral device interface 1103 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0235] The radio frequency (RF) circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1104 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1104 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals back into electrical signals. Optionally, the RF circuit 1104 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 1104 can communicate with other terminals through at least one wireless communication protocol. This wireless communication protocol includes, but is not limited to: the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wi-Fi) networks. In some embodiments, the RF circuit 1104 may also include circuitry related to NFC (Near Field Communication), which is not limited in this application.

[0236] Touchscreen display 1105 is used to display a UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. Touchscreen display 1105 also has the ability to acquire touch signals on or above its surface. These touch signals can be input as control signals to processor 1101 for processing. Touchscreen display 1105 is used to provide virtual buttons and / or comment keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, touchscreen display 1105 may be a single display, located on the front panel of computer device 1100; in other embodiments, there may be at least two touchscreen displays, respectively located on different surfaces of computer device 1100 or in a folded design; in still other embodiments, touchscreen display 1105 may be a flexible display, located on a curved or folded surface of computer device 1100. Furthermore, touchscreen display 1105 may also be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. The touch display screen 1105 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0237] The camera assembly 1106 is used to acquire images or videos. Optionally, the camera assembly 1106 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is used for video calls or selfies, and the rear-facing camera is used for taking photos or videos. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, and a wide-angle camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, and panoramic shooting and VR (Virtual Reality) shooting by fusion of the main camera and the wide-angle camera. In some embodiments, the camera assembly 1106 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash is a combination of a warm-light flash and a cool-light flash, which can be used for light compensation at different color temperatures.

[0238] Audio circuitry 1107 provides an audio interface between the user and computer device 1100. Audio circuitry 1107 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, converting the sound waves into electrical signals that are input to processor 1101 for processing, or input to radio frequency circuitry 1104 for voice communication. For stereo sound acquisition or noise reduction purposes, multiple microphones may be used, each located at a different location within computer device 1100. The microphone may also be an array microphone or an omnidirectional microphone. The speaker is used to convert electrical signals from processor 1101 or radio frequency circuitry 1104 into sound waves. The speaker may be a conventional diaphragm speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into audible sound waves but also into inaudible sound waves for purposes such as distance measurement. In some embodiments, audio circuitry 1107 may also include a headphone jack.

[0239] Power supply 1108 is used to supply power to the various components in computer device 1100. Power supply 1108 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When power supply 1108 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is a battery that is charged via a wired line, and a wireless rechargeable battery is a battery that is charged via a wireless coil. The rechargeable battery can also be used to support fast charging technology.

[0240] In some embodiments, the computer device 1100 further includes one or more sensors 1109. The one or more sensors 1109 include, but are not limited to: an accelerometer 1110, a gyroscope 1111, a pressure sensor 1112, an optical sensor 1113, and a proximity sensor 1114.

[0241] Accelerometer 1110 can detect the magnitude of acceleration along the three coordinate axes of a coordinate system established by computer device 1100. For example, accelerometer 1110 can be used to detect the components of gravitational acceleration along the three coordinate axes. Processor 1101 can control touchscreen 1105 to display the user interface in landscape or portrait view based on the gravitational acceleration signal acquired by accelerometer 1110. Accelerometer 1110 can also be used for games or for acquiring user motion data.

[0242] The gyroscope sensor 1111 can detect the orientation and rotation angle of the computer device 1100. The gyroscope sensor 1111 can work in conjunction with the accelerometer sensor 1110 to collect 3D motion data from the user on the computer device 1100. Based on the data collected by the gyroscope sensor 1111, the processor 1101 can perform the following functions: motion sensing (e.g., changing the UI based on the user's tilt), image stabilization during shooting, game control, and inertial navigation.

[0243] Pressure sensor 1112 can be disposed on the side bezel of computer device 1100 and / or on the lower layer of touch display screen 1105. When pressure sensor 1112 is disposed on the side bezel of computer device 1100, it can detect the user's grip signal on computer device 1100 and perform left / right hand recognition or quick operation based on the grip signal. When pressure sensor 1112 is disposed on the lower layer of touch display screen 1105, it can control operable controls on the UI interface based on the user's pressure operation on touch display screen 1105. Operable controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.

[0244] Optical sensor 1113 is used to collect ambient light intensity. In one embodiment, processor 1101 can control the display brightness of touch screen 1105 based on the ambient light intensity collected by optical sensor 1113. Specifically, when the ambient light intensity is high, the display brightness of touch screen 1105 is increased; when the ambient light intensity is low, the display brightness of touch screen 1105 is decreased. In another embodiment, processor 1101 can also dynamically adjust the shooting parameters of camera assembly 1106 based on the ambient light intensity collected by optical sensor 1113.

[0245] The proximity sensor 1114, also known as a distance sensor, is typically located on the front of the computer device 1100. The proximity sensor 1114 is used to detect the distance between the user and the front of the computer device 1100. In one embodiment, when the proximity sensor 1114 detects that the distance between the user and the front of the computer device 1100 is gradually decreasing, the processor 1101 controls the touchscreen display 1105 to switch from a screen-on state to a screen-off state; when the proximity sensor 1114 detects that the distance between the user and the front of the computer device 1100 is gradually increasing, the processor 1101 controls the touchscreen display 1105 to switch from a screen-off state to a screen-on state.

[0246] Those skilled in the art will understand that Figure 11 The structure shown does not constitute a limitation on the computer device 1100 and may include more or fewer components than shown, or combine certain components, or use different component arrangements.

[0247] This application also provides a computer device, which includes a processor and a memory. The memory stores at least one instruction, at least one program, code set, or instruction set. The at least one instruction, the at least one program, the code set, or the instruction set is loaded and executed by the processor to implement the interactive method based on information flow advertising as provided in the above method embodiments.

[0248] This application also provides a computer-readable storage medium storing at least one instruction, which is loaded and executed by a processor to implement the interactive method based on information flow advertising provided in the above method embodiments.

[0249] This application provides a computer program product or computer program that includes computer instructions stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the computer device to perform the interactive method based on information flow advertising provided in the above-described method embodiments.

[0250] The sequence numbers of the embodiments in this application are for descriptive purposes only and do not represent the superiority or inferiority of the embodiments.

[0251] Those skilled in the art will understand that all or part of the steps of the above embodiments can be implemented by hardware or by a program instructing related hardware. The program can be stored in a computer-readable storage medium, such as a read-only memory, a disk, or an optical disk.

[0252] The above description is merely an optional embodiment of this application and is not intended to limit this application. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this application should be included within the protection scope of this application.

Claims

1. An interactive method based on in-feed advertising, characterized in that, The method includes: Displays the information flow interface of the first user account, the information flow interface including social content sent by at least one content publishing account; The information flow interface displays an information flow advertisement containing a first display object, where the first display object refers to the overall space observed from the outside for accommodating the target object to be recommended; In response to a trigger operation received by the status component of the feed ad, a real-world interactive interface of a second display object associated with the first display object is displayed. The status component is used to provide the user account with the function of interacting with the feed ad. The second display object refers to the overall environment inside the first display object. In response to a second interactive operation on the real-world interactive interface, scene images of the second display object corresponding to different viewing methods are displayed on the real-world interactive interface. The scene images include the target object to be recommended.

2. The method according to claim 1, characterized in that, The response to the second interactive operation on the real-world interactive interface, displaying scene images of the second display object corresponding to different viewing methods on the real-world interactive interface, includes: In response to the second interactive operation, the scene image of the second displayed object is rotated; the rotated scene image is then displayed on the real-world interactive interface; or... In response to the second interactive operation, the target object in the scene of the second displayed object is rotated; the rotated target object is then displayed on the real-world interactive interface; or... In response to the second interactive operation, the display size of the scene image of the second displayed object is scaled; the scaled scene image is displayed on the real-world interactive interface; or, In response to the second interactive operation, the viewing angle for observing the second displayed object is changed; the scene of the second displayed object observed after the change of viewing angle is displayed on the real-scene interactive interface; the second interactive operation is used to simulate the user's immersive observation of the scene of the second displayed object; or... In response to the second interactive operation, the position for observing the second displayed object is changed; the scene of the second displayed object observed after the position is changed is displayed on the real-scene interactive interface; the second interactive operation is used to simulate the user's immersive observation of the second displayed object.

3. The method according to claim 1 or 2, characterized in that, The response to the second interactive operation on the real-world interactive interface, displaying scene images of the second display object corresponding to different viewing methods on the real-world interactive interface, includes: The icon of the target object in the scene of the second display object is displayed on the real-scene interactive interface; In response to the target object's icon receiving a trigger operation, relevant information about the target object is displayed.

4. The method according to claim 3, characterized in that, The step of displaying the icon of the target object in the scene of the second display object on the real-world interactive interface includes: If the duration for which no trigger operation is received on the real-world interactive interface exceeds a threshold, the icon of the target object in the scene screen of the second display object is displayed.

5. The method according to claim 3, characterized in that, The step of displaying the icon of the target object in the scene of the second display object on the real-world interactive interface includes: When the real-scene interactive interface receives a zoom-in operation on the target object, the icon of the target object in the scene of the second display object is displayed.

6. The method according to claim 3, characterized in that, The response to the target object's icon receiving a trigger operation, displaying relevant information about the target object, including: In response to the target object's icon receiving a trigger operation, other objects in the scene of the second display object that belong to the same category as the target object are marked, and the category to which the target object belongs is indicated.

7. The method according to claim 3, characterized in that, The response to the target object's icon receiving a trigger operation, displaying relevant information about the target object, including: In response to the target object's icon receiving a trigger operation, a detailed introduction of the target object is displayed; In addition, at least one of the purchase button, favorite button, and shopping cart button of the target object is displayed.

8. The method according to claim 1 or 2, characterized in that, The scene of the second displayed object also includes staff members; the step of responding to a second interactive operation on the real-scene interactive interface, displaying scene images of the second displayed object corresponding to different viewing methods on the real-scene interactive interface, includes: A broadcast icon is displayed in the area where the staff member is located on the real-world interactive interface; In response to the broadcast icon receiving a trigger operation, the staff member's audio file is played.

9. The method according to claim 1 or 2, characterized in that, The scene of the second displayed object also includes staff members; the step of responding to a second interactive operation on the real-scene interactive interface, displaying scene images of the second displayed object corresponding to different viewing methods on the real-scene interactive interface, includes: An employee icon is displayed in the area where the staff member is located on the real-world interactive interface. In response to the employee icon receiving a trigger operation, relevant information about the employee and / or the first displayed object is displayed.

10. The method according to claim 1 or 2, characterized in that, The response to the second interactive operation on the real-world interactive interface, displaying scene images of the second display object corresponding to different viewing methods on the real-world interactive interface, includes: A thumbnail map associated with the second displayed object is displayed on the real-scene interactive interface; In response to a trigger operation received by the target area on the thumbnail map, the current location of the observed second display object is gradually moved to the target area; The scene of the second display object as observed during the movement is shown.

11. The method according to claim 1 or 2, characterized in that, The response to the second interactive operation on the real-world interactive interface, displaying scene images of the second display object corresponding to different viewing methods on the real-world interactive interface, includes: The number of online visitors to the second exhibit is displayed on the interactive real-world interface. In response to the second user account's visit to the second displayed object, the number of online visitors is incremented by one on the real-world interactive interface of the first user account.

12. The method according to claim 1 or 2, characterized in that, The method includes: Display the icon of the first displayed object on the feed advertisement; In response to the first display object's icon receiving a trigger operation, a real-world interactive interface of the second display object associated with the first display object is displayed.

13. The method according to claim 1 or 2, characterized in that, The method further includes: In response to receiving the first interactive operation, a transition animation is displayed that switches from the first display object to the second display object, followed by the display of the real-world interactive interface of the second display object associated with the first display object.

14. The method according to claim 1, characterized in that, The response component in response to the information flow advertisement receives a trigger operation and displays a real-world interactive interface of a second display object associated with the first display object, including: The information flow advertisement displays guiding content in the comment list, which is used to guide the first user account to post a comment in the comment list; In response to text editing and text sending operations, receive the comment text entered by the first user account; Based on the comment text, a real-world interactive interface of a second display object associated with the first display object is displayed.

15. The method according to claim 14, characterized in that, The display of guiding content on the comment list of the feed ad includes: A preset question is displayed on the comment list of the information flow advertisement, and the preset question has at least one preset answer; The step of displaying a real-world interactive interface for a second display object associated with the first display object based on the comment text includes: If the comment text entered by the first user account matches the preset answer, a real-world interactive interface of the second display object associated with the first display object will be displayed.

16. The method according to claim 14, characterized in that, The display of guiding content on the comment list of the feed ad includes: A prize draw notification is displayed in the comment list of the feed ad; The step of displaying a real-world interactive interface for a second display object associated with the first display object based on the comment text includes: If the comment text meets the award criteria, a real-world interactive interface of the second display object associated with the first display object will be displayed.

17. The method according to claim 1, characterized in that, The response component in response to the information flow advertisement receives a trigger operation and displays a real-world interactive interface of a second display object associated with the first display object, including: In response to the trigger operation received by the like button of the information flow advertisement, a real-world interactive interface of the second display object associated with the first display object is displayed.

18. The method according to claim 1 or 2, characterized in that, The method further includes: In response to receiving a third interactive operation, the scene of the first display object corresponding to different viewing methods is displayed on the information flow advertisement.

19. The method according to claim 18, characterized in that, The response to receiving a third interactive operation, displaying scene images of the first display object corresponding to different viewing methods in the information flow advertisement, includes: In response to the third interactive operation, the scene image of the first displayed object is rotated; the rotated scene image is displayed on the information flow advertisement; or, In response to the third interactive operation, the first display object in the scene of the first display object is rotated; the rotated first display object is displayed on the information flow advertisement; or, In response to the third interactive operation, the display size of the scene image of the first display object is scaled; the scaled scene image is displayed on the information flow advertisement; or, In response to the third interactive operation, the viewing angle for observing the first displayed object is changed; a scene of the first displayed object observed after the change of viewing angle is displayed on the information flow advertisement; the third interactive operation is used to simulate the user's immersive observation of the first displayed object; or... In response to the third interactive operation, the position for observing the first displayed object is changed; a scene of the first displayed object observed after the position change is displayed on the information flow advertisement; the third interactive operation is used to simulate the user's immersive observation of the first displayed object.

20. The method according to claim 18, characterized in that, The response to receiving a third interactive operation, displaying scene images of the first display object corresponding to different viewing methods in the information flow advertisement, includes: A first scene switching control is displayed on the information flow advertisement; In response to the first scene switching control receiving a trigger operation, the first display object of the current time period is switched to the first display object of the target time period; The first display target for the target time period is shown on the information flow advertisement.

21. The method according to claim 18, characterized in that, The response to receiving a third interactive operation, displaying scene images of the first display object corresponding to different viewing methods in the information flow advertisement, includes: A second scene switching control is displayed on the feed advertisement; In response to the second scene switching control receiving a trigger operation, the first display object corresponding to the current spatial location is switched to the first display object corresponding to the target spatial location; the first display object corresponding to the target spatial location is a different first display object from the first display object corresponding to the current spatial location. The first display object corresponding to the target spatial location is displayed on the information flow advertisement.

22. The method according to claim 18, characterized in that, The response to receiving a third interactive operation, displaying scene images of the first display object corresponding to different viewing methods in the information flow advertisement, includes: A third scene switching control is displayed on the information flow advertisement; In response to the third scene switching control receiving a trigger operation, the first display object corresponding to the current spatial location in the current time period is switched to the first display object corresponding to the target spatial location in the target time period; The first display object corresponding to the target spatial location during the target time period is displayed on the information flow advertisement.

23. The method according to claim 1 or 2, characterized in that, The method further includes: Preload multimedia materials for the first display object and the second display object; The step of displaying a feed advertisement containing a first display object on the feed interface includes: If the multimedia material of the first display object is successfully preloaded, an information flow advertisement containing the first display object is displayed on the information flow interface. In response to receiving a first interactive operation, a real-world interactive interface for a second display object associated with the first display object is displayed; in response to receiving a second interactive operation, scene images of the second display object corresponding to different viewing methods are displayed on the real-world interactive interface, including: Upon successful preloading of multimedia materials for the second display object, in response to receiving the first interactive operation, a real-world interactive interface for the second display object associated with the first display object is displayed; in response to receiving the second interactive operation, scene images of the second display object corresponding to different viewing methods are displayed on the real-world interactive interface.

24. An interactive device based on information flow advertising, characterized in that, The device includes: The display module is used to display the information flow interface of the first user account, the information flow interface including social content sent by at least one content publishing account; The display module is also used to display an information flow advertisement containing a first display object on the information flow interface, wherein the first display object refers to the overall space observed from the outside for accommodating the target object to be recommended; The display module is further configured to, in response to a trigger operation received by the status component of the information flow advertisement, display a real-world interactive interface of a second display object associated with the first display object, wherein the status component is configured to provide the user account with the function of interacting with the information flow advertisement, and the second display object refers to the overall environment inside the first display object; in response to a second interactive operation on the real-world interactive interface, display scene images of the second display object corresponding to different viewing methods on the real-world interactive interface, wherein the scene images include the target object to be recommended.

25. A computer device, characterized in that, The computer device includes a processor and a memory, the memory storing a computer program that is loaded and executed by the processor to implement the interactive method based on information flow advertising as described in any one of claims 1 to 23.

26. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores a computer program that is loaded and executed by a processor to implement the interactive method based on information flow advertising as described in any one of claims 1 to 23.

27. A computer program product, characterized in that, The computer program product includes computer instructions stored in a computer-readable storage medium, a processor of a computer device reading the computer instructions from the computer-readable storage medium, and the processor executing the computer instructions to cause the computer device to perform an interactive method based on information flow advertising as described in any one of claims 1 to 23.

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