信息推荐方法、装置、电子设备及存储介质
By linking the featured image ads and the content materials of the feed ads in the information flow interface, the problem of a monotonous user experience is solved, a larger display area and interactive effect are achieved, and user interaction and ad conversion rate are improved.
CN119313398BActive Publication Date: 2026-07-17TENCENT TECHNOLOGY (SHENZHEN) CO LTD
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- TENCENT TECHNOLOGY (SHENZHEN) CO LTD
- Filing Date
- 2023-07-14
- Publication Date
- 2026-07-17
AI Technical Summary
Technical Problem
Featured image ads and feed ads are usually pushed out independently, resulting in a monotonous user experience that lacks interactivity and fun.
Method used
By displaying the subject material of the featured image ad in the information feed interface and responding to the swipe operation to move it to the area of the second recommended information in the information feed, interactive content is generated, making the subject material of the two recommended information identical, and realizing linked display.
Benefits of technology
It enhanced the interactivity and fun of the recommended information, improved the user experience, expanded the scope for creative advertising, and increased advertising conversion rates.
✦ Generated by Eureka AI based on patent content.
Smart Images
Figure CN119313398B_ABST
Abstract
本申请提供了一种信息推荐方法、装置、电子设备及存储介质；方法包括：在信息流界面中显示信息流，其中，所述信息流插入有第一推荐信息；显示所述第一推荐信息所推荐的对象的对象素材；响应于针对所述信息流界面的滑动操作，控制所述对象素材移动；响应于所述对象素材移动至所述信息流中第二推荐信息的区域，控制所述对象素材与所述第二推荐信息产生至少一个互动内容，其中，所述第二推荐信息所推荐的对象与所述第一推荐信息所推荐的对象相同。通过本申请，能够增强推荐信息的趣味性和互动性，从而提升用户体验。
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