A method, device and electronic equipment for constructing an activity based on a double canvas

Abstract

The application provides a method and device for constructing an activity based on a double canvas and an electronic device, the method comprising: in response to an editing operation of a marketing activity in a digital marketing platform, determining a target marketing activity selected by a user, loading an outer canvas of the target marketing activity, and creating basic information of the target marketing activity based on the outer canvas; in response to a switching operation from the outer canvas to an inner canvas, adding a plurality of target content packages of the target marketing activity in the inner canvas, and configuring the plurality of target content packages in different scenes to obtain the target content packages and the target marketing activity after configuration; and in response to a list configuration operation of the outer canvas, configuring a user group participating in the target marketing activity in the outer canvas to obtain a plurality of customer groups, and promoting the plurality of target content packages to the corresponding customer groups.

Description

Technical Field

[0001] This application relates to the field of computer technology, and more specifically, to a method, apparatus, and electronic device for constructing activities based on dual canvases. Background Technology

[0002] With the continuous development of the internet, digital marketing has become increasingly widely used. When marketing to customers, it is necessary to conduct targeted marketing and cater to their preferences. This results in the same activity potentially attracting different groups of people, and the marketing strategies and benefits offered to these different groups will also vary.

[0003] Currently, in order to meet the needs of marketing activities in different scenarios, multiple marketing campaigns with different strategies but similar processes are often created to market to different customers.

[0004] However, current marketing methods significantly increase operating and maintenance costs, and are generally not convenient or efficient in terms of marketing. Summary of the Invention

[0005] In view of this, the purpose of this application is to provide a method, apparatus, and electronic device for constructing activities based on a dual-canvas architecture. This method enables the configuration of multiple target content packages for different scenarios using an outer canvas and multiple inner canvases, resulting in configured target content packages and target marketing activities. After configuring multiple customer groups by listing the user groups participating in the target marketing activities, multiple target content packages are promoted to the corresponding customer groups. This achieves a one-to-many relationship between the outer and inner canvases, eliminating the need to create multiple marketing activities with different strategies but similar processes for multiple customer groups, reducing operating and maintenance costs, and improving the convenience and efficiency of marketing. Furthermore, it allows configuration of target content packages for different reach channels, enabling each target content package to be promoted to its corresponding customer group through its respective reach channel, and providing activities with different scenarios within different channels. This satisfies the needs of marketing activities in different scenarios, eliminating the need to create multiple marketing activities with different strategies but similar processes to market to different customers, significantly reducing operating and maintenance costs.

[0006] In a first aspect, embodiments of this application provide a method for constructing an activity based on a dual-canvas architecture, the method comprising:

[0007] In response to the editing operation of the marketing campaign in the digital marketing platform, the target marketing campaign selected by the user is determined, the outer canvas of the target marketing campaign is loaded, and the basic information of the target marketing campaign is created based on the outer canvas;

[0008] In response to the switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing campaign are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and the target marketing campaign.

[0009] In response to the list configuration operation of the outer canvas, the list of users participating in the target marketing campaign is configured on the outer canvas to obtain multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups.

[0010] In one possible implementation, adding multiple targeted content packages of the target marketing campaign to the inner canvas includes:

[0011] In response to the operation of adding a new content package under the content configuration section in the inner canvas, a corresponding content package template window pops up; wherein, the content package template window includes multiple content package templates;

[0012] In response to the selection operation of the content package template in the content package template window, the corresponding target content package template is determined;

[0013] A corresponding target content package is generated based on the target content package template, and the target content package is added to the inner canvas.

[0014] In one possible implementation, configuring the plurality of target content packages for different scenarios includes:

[0015] In response to the editing operation on the target content package, the corresponding inner canvas is entered, and the target component corresponding to the target scene is selected on the inner canvas to configure the content of the target scene on the target content package;

[0016] In response to a click operation on the target content package, the rule data for the target content package is configured to complete the configuration of the target content package.

[0017] In one possible implementation, the process of configuring a list of users participating in the target marketing campaign on the outer canvas yields multiple customer groups, including:

[0018] On the outer canvas of the process canvas, select the corresponding list design function;

[0019] Based on the list design function, the user group participating in the target marketing campaign is configured to split the user group into multiple customer groups.

[0020] In one possible implementation, promoting the multiple target content packages to the corresponding customer groups includes:

[0021] On the outer canvas, select the corresponding channel delivery function;

[0022] Based on the channel delivery function, the target channels for each customer group are determined, and the corresponding target content package is referenced for each target channel to promote each target content package to the corresponding customer group.

[0023] In one possible implementation, referencing the corresponding target content package for each reach channel includes:

[0024] For each reach channel, in response to the setting operation of the channel delivery function for the reach channel, the configuration interface of the channel delivery function is determined;

[0025] On the configuration interface of the channel delivery function, select the target content package corresponding to the reach channel and save it to complete the configuration of the target content package for the reach channel.

[0026] In one possible implementation, before promoting the multiple target content packages to the corresponding customer groups, the method further includes:

[0027] Submit the configured target marketing campaign to the digital marketing platform for review.

[0028] Once the target marketing campaign is approved, it will be published.

[0029] In one possible implementation, the method further includes:

[0030] In response to the reward distribution operation of the outer canvas, the corresponding achievement benefit function is determined on the outer canvas, and the achievement benefit function is added to the corresponding target content package; wherein, the achievement benefit function includes at least achievement determination and benefit incentive;

[0031] In response to a customer group entering the achievement benefits function after completing the corresponding target content package, and when the customer group is determined to have achieved the target in the achievement judgment, the customer group is guided to enter the benefit incentive to send the corresponding benefit incentive to the customer group.

[0032] Secondly, embodiments of this application also provide an apparatus for constructing activities based on dual canvases, applied to a digital marketing platform; the apparatus includes:

[0033] The editing module is used to respond to the editing operation of marketing activities in the digital marketing platform, determine the target marketing activity selected by the user, load the outer canvas of the target marketing activity, and create the basic information of the target marketing activity based on the outer canvas;

[0034] The first configuration module is used to respond to the switching operation from the outer canvas to the inner canvas, add multiple target content packages of the target marketing campaign to the inner canvas, and configure the multiple target content packages for different scenarios to obtain the configured target content packages and the target marketing campaign.

[0035] The second configuration module is used to respond to the list configuration operation of the outer canvas, configure the list of user groups participating in the target marketing activity on the outer canvas, obtain multiple customer groups, and promote multiple target content packages to the corresponding customer groups.

[0036] In one possible implementation, the first configuration module is specifically used for:

[0037] In response to the operation of adding a new content package under the content configuration section in the inner canvas, a corresponding content package template window pops up; wherein, the content package template window includes multiple content package templates;

[0038] In response to the selection operation of the content package template in the content package template window, the corresponding target content package template is determined;

[0039] A corresponding target content package is generated based on the target content package template, and the target content package is added to the inner canvas.

[0040] In one possible implementation, the first configuration module is specifically used for:

[0041] In response to the editing operation on the target content package, the corresponding inner canvas is entered, and the target component corresponding to the target scene is selected on the inner canvas to configure the content of the target scene on the target content package;

[0042] In response to a click operation on the target content package, the rule data for the target content package is configured to complete the configuration of the target content package.

[0043] In one possible implementation, the second configuration module is specifically used for:

[0044] On the outer canvas of the process canvas, select the corresponding list design function;

[0045] Based on the list design function, the user group participating in the target marketing campaign is configured to split the user group into multiple customer groups.

[0046] In one possible implementation, the second configuration module is specifically used for:

[0047] On the outer canvas, select the corresponding channel delivery function;

[0048] Based on the channel delivery function, the target channels for each customer group are determined, and the corresponding target content package is referenced for each target channel to promote each target content package to the corresponding customer group.

[0049] In one possible implementation, the second configuration module is specifically used for:

[0050] For each reach channel, in response to the setting operation of the channel delivery function for the reach channel, the configuration interface of the channel delivery function is determined;

[0051] On the configuration interface of the channel delivery function, select the target content package corresponding to the reach channel and save it to complete the configuration of the target content package for the reach channel.

[0052] In one possible implementation, the apparatus for constructing activities based on dual canvases further includes:

[0053] The submission module is used to submit the configured target marketing campaign to the digital marketing platform for review.

[0054] The publishing module is used to publish the target marketing campaign in response to its approval.

[0055] In one possible implementation, the apparatus for constructing activities based on dual canvases further includes:

[0056] The determination module is used to respond to the reward distribution operation of the outer canvas, determine the corresponding achievement benefit function on the outer canvas, and add the achievement benefit function to the corresponding target content package; wherein, the achievement benefit function includes at least achievement determination and benefit incentive;

[0057] The incentive module is used to respond to a customer group entering the achievement benefits function after completing the corresponding target content package, and to guide the customer group to enter the benefit incentive when the customer group is determined to have achieved the goal in the achievement judgment, so as to send the corresponding benefit incentive to the customer group.

[0058] Thirdly, embodiments of this application provide an electronic device, including: a processor, a storage medium, and a bus, wherein the storage medium stores machine-readable instructions executable by the processor, and when the electronic device is running, the processor communicates with the storage medium via the bus, and the processor executes the machine-readable instructions to perform the steps of the method for constructing activities based on dual canvases as described in any of the first aspects.

[0059] This application provides a method, apparatus, and electronic device for constructing campaigns based on a dual-canvas architecture. Responding to editing operations of marketing campaigns in a digital marketing platform, the method determines the target marketing campaign selected by the user, loads the outer canvas of the target marketing campaign, and creates basic information about the target marketing campaign based on the outer canvas. Responding to a switching operation from the outer canvas to the inner canvas, the method adds multiple target content packages of the target marketing campaign to the inner canvas and configures these packages for different scenarios, resulting in configured target content packages and the target marketing campaign. Responding to a list configuration operation on the outer canvas, the method configures a list of user groups participating in the target marketing campaign on the outer canvas, obtaining multiple customer groups, and promotes the multiple target content packages to the corresponding customer groups. This application's method for constructing campaigns based on a dual-canvas approach configures multiple target content packages for different scenarios using an outer canvas and multiple inner canvases. This results in configured target content packages and target marketing campaigns. After configuring multiple customer groups by listing the user groups participating in the target marketing campaigns, the multiple target content packages are promoted to the corresponding customer groups. This achieves a one-to-many relationship between the outer and inner canvases, eliminating the need to create multiple marketing campaigns with different strategies but similar processes for multiple customer groups. This reduces operational and maintenance costs and improves the convenience and efficiency of marketing. Furthermore, it allows configuration of target content packages for different reach channels, enabling each target content package to be promoted to its corresponding customer group through its respective reach channel. It also allows for campaigns with different scenarios on different channels, satisfying the needs of campaign marketing in various scenarios. This eliminates the need to create multiple marketing campaigns with different strategies but similar processes to market to different customers, significantly reducing operational and maintenance costs.

[0060] To make the above-mentioned objectives, features and advantages of this application more apparent and understandable, preferred embodiments are described below in detail with reference to the accompanying drawings. Attached Figure Description

[0061] To more clearly illustrate the technical solutions of the embodiments of this application, the accompanying drawings used in the embodiments will be briefly introduced below. It should be understood that the following drawings only show some embodiments of this application and should not be regarded as a limitation of the scope. For those skilled in the art, other related drawings can be obtained based on these drawings without creative effort.

[0062] Figure 1 This is a flowchart of a method for constructing an activity based on a dual canvas according to an embodiment of this application;

[0063] Figure 2 This is a schematic diagram of a digital marketing platform;

[0064] Figure 3 This is a schematic diagram of the outer canvas of a target marketing campaign;

[0065] Figure 4 This is a schematic diagram of the configuration page for basic information of a target marketing campaign;

[0066] Figure 5 This is a diagram illustrating the content configuration sections of the target content package;

[0067] Figure 6 This is a schematic diagram of the inner canvas of the target content package;

[0068] Figure 7 This is a diagram illustrating the list configuration on the outer canvas of the target marketing campaign;

[0069] Figure 8 This is a flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of this application;

[0070] Figure 9 This is a diagram of the content package template window;

[0071] Figure 10 A flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of this application;

[0072] Figure 11 A flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of this application;

[0073] Figure 12 A flowchart of a method for constructing an activity based on a dual canvas according to another embodiment of this application;

[0074] Figure 13 This is a schematic diagram of the main process of building an activity based on a dual-canvas architecture;

[0075] Figure 14 This is a schematic diagram of a device for constructing activities based on dual canvases according to an embodiment of this application;

[0076] Figure 15 This is a schematic diagram of the structure of a computer device according to an embodiment of this application. Detailed Implementation

[0077] To make the objectives, technical solutions, and advantages of the embodiments of this application clearer, the technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. It should be understood that the accompanying drawings in this application are for illustrative and descriptive purposes only and are not intended to limit the scope of protection of this application. Furthermore, it should be understood that the schematic drawings are not drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of this application. It should be understood that the operations in the flowcharts may not be implemented in sequence, and steps without logical contextual relationships may be reversed or implemented simultaneously. In addition, those skilled in the art, guided by the content of this application, may add one or more other operations to the flowcharts, or remove one or more operations from the flowcharts.

[0078] Furthermore, the described embodiments are merely some, not all, of the embodiments of this application. The components of the embodiments of this application described and illustrated herein can typically be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of this application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely to illustrate selected embodiments of the application. All other embodiments obtained by those skilled in the art based on the embodiments of this application without inventive effort are within the scope of protection of this application.

[0079] It should be noted that the term "comprising" will be used in the embodiments of this application to indicate the presence of the features declared thereafter, but does not exclude the addition of other features.

[0080] With the continuous development of the internet, digital marketing is becoming increasingly widely used. When marketing to customers, it is necessary to conduct targeted marketing and cater to their preferences. This results in the same activity potentially attracting different groups of participants, and the marketing strategies and benefits offered to these different groups will also vary.

[0081] Currently, to meet the needs of marketing activities in different scenarios, multiple marketing campaigns with different strategies but similar processes are often created to market to different customers. However, the current marketing approach significantly increases operating and maintenance costs, and is generally not very convenient or efficient in terms of marketing.

[0082] To address this issue, this application provides a method, apparatus, and electronic device for constructing campaigns based on a dual-canvas architecture. This method enables the configuration of multiple target content packages for different scenarios using an outer canvas and multiple inner canvases, resulting in configured target content packages and target marketing campaigns. After configuring multiple customer groups by listing the user groups participating in the target marketing campaigns, the method promotes multiple target content packages to the corresponding customer groups. This achieves a one-to-many relationship between the outer and inner canvases, eliminating the need to create multiple marketing campaigns with different strategies but similar processes for multiple customer groups, reducing operational and maintenance costs, and improving the convenience and efficiency of marketing. Furthermore, it allows configuration of target content packages for different reach channels, enabling each target content package to be promoted to its corresponding customer group through its respective reach channel, and allowing for campaigns with different scenarios on different channels. This satisfies the need for campaign marketing in different scenarios, eliminating the need to create multiple marketing campaigns with different strategies but similar processes to market to different customers, significantly reducing operational and maintenance costs.

[0083] Figure 1 This is a flowchart of a method for constructing an activity based on a dual-canvas according to an embodiment of this application, applied to a digital marketing platform. Figure 1 As shown, the method for constructing an activity based on a dual-canvas architecture according to embodiments of this application may specifically include:

[0084] S101 responds to the editing operation of marketing campaigns in the digital marketing platform, determines the target marketing campaign selected by the user, loads the outer canvas of the target marketing campaign, and creates the basic information of the target marketing campaign based on the outer canvas.

[0085] S102, in response to the switching operation from the outer canvas to the inner canvas, adds multiple target content packages of the target marketing campaign to the inner canvas, and configures the multiple target content packages for different scenarios to obtain the configured target content packages and target marketing campaign.

[0086] S103, in response to the list configuration operation of the outer canvas, configures the list of users participating in the target marketing campaign in the outer canvas, obtains multiple customer groups, and promotes multiple target content packages to the corresponding customer groups.

[0087] The aforementioned method for building campaigns based on a dual-canvas architecture configures multiple target content packages for different scenarios using an outer canvas and multiple inner canvases. This results in configured target content packages and target marketing campaigns. After configuring multiple customer groups by listing the user groups participating in the target marketing campaigns, the multiple target content packages are promoted to the corresponding customer groups. This achieves a one-to-many relationship between the outer and inner canvases, eliminating the need to create multiple marketing campaigns with different strategies but similar processes for multiple customer groups. This reduces operational and maintenance costs and improves the convenience and efficiency of marketing. In addition, it allows for the configuration of target content packages for different reach channels, enabling each target content package to be promoted to its corresponding customer group through its respective reach channel. It also allows for campaigns with different scenarios on different channels, satisfying the needs of campaign marketing in different scenarios. This eliminates the need to create multiple marketing campaigns with different strategies but similar processes to market to different customers, significantly reducing operational and maintenance costs.

[0088] The exemplary steps described above in the embodiments of this application are illustrated below with specific examples:

[0089] S101 responds to the editing operation of marketing campaigns in the digital marketing platform, determines the target marketing campaign selected by the user, loads the outer canvas of the target marketing campaign, and creates the basic information of the target marketing campaign based on the outer canvas.

[0090] In this embodiment of the application, the digital marketing platform is the digital platform for marketing activities, for example, such as Figure 2 As shown, the entire page represents a digital marketing platform; the target marketing campaign is the activity selected by the user to be marketed; the outer canvas is the outer page for building the target marketing campaign, which can also be understood as a process canvas, for example, as... Figure 3 As shown, the entire page represents the outer canvas of the target marketing campaign; responding to the editing operations of the marketing campaign in the digital marketing platform, it determines the target marketing campaign selected by the user, loads the outer canvas of the target marketing campaign, and creates basic information about the target marketing campaign based on the outer canvas for subsequent processing. For example, as... Figures 2 to 3 As shown, in Figure 2 The digital marketing platform displays a list of multiple marketing campaigns. When a user selects one campaign to edit, such as the "Teacher Card" campaign, the campaign is designated as the target campaign and loading... Figure 3 The outer canvas of the target marketing campaign shown below, when the user clicks... Figure 3 The "Edit Basic Information" option on the left side of the outer canvas will then pop up. Figure 4 The configuration page for basic information shown on the outer canvas is used to create basic information for the target marketing campaign, such as campaign type, participating organizations, campaign theme, campaign type, lifecycle, campaign tags, campaign description, etc.

[0091] S102, in response to the switching operation from the outer canvas to the inner canvas, adds multiple target content packages of the target marketing campaign to the inner canvas, and configures the multiple target content packages for different scenarios to obtain the configured target content packages and target marketing campaign.

[0092] In this embodiment of the application, the inner canvas is the inner page that constructs the target marketing campaign, for example, such as Figure 3 As shown, users can switch between the outer and inner canvases by clicking the content configuration section on the outer canvas, thus entering the content canvas; the target content package is the content package for the target marketing campaign, for example, such as... Figure 5 As shown, the content packages include loan activity content packages, asset enhancement activity content packages, check-in activity content packages, etc.; different scenarios include, but are not limited to, marketing mini-games, prize draws, and web questionnaires; in response to the user's switching operation from the outer canvas to the inner canvas, multiple target content packages for the target marketing activity are added to the inner canvas, and different scenarios are configured for the multiple target content packages to obtain the configured target content packages and target marketing activities. For example, as Figure 3 , Figure 5 As shown, users can switch between the outer and inner canvases by clicking the content configuration section on the outer canvas. In the inner canvas, the desired content package is imported, and clicking the edit button for the content package takes the user to the inner canvas of that content package. Figure 6 As shown, in Figure 6 On the inner canvas of the content package, different scene content is configured. It can be seen that these scenes can be arbitrarily composed of components such as activities and games. For example, a scene of a spot-the-difference game can be built using the core game component - spot-the-difference.

[0093] Thus, by constructing marketing campaigns using outer and inner canvases, and distributing content across the inner canvases of multiple content packages, a one-to-many scenario is created between the outer and inner canvases, meaning that multiple inner canvases can be referenced simultaneously within an outer canvas.

[0094] S103, in response to the list configuration operation of the outer canvas, configures the list of users participating in the target marketing campaign in the outer canvas, obtains multiple customer groups, and promotes multiple target content packages to the corresponding customer groups.

[0095] In this embodiment, the list configuration operation refers to the operation of configuring the user groups participating in the target marketing activity. Responding to the list configuration operation on the outer canvas, the user groups participating in the target marketing activity are configured on the outer canvas, resulting in multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups. For example, as... Figure 7As shown, the outer canvas, also known as the process canvas, is used to configure the user groups participating in the activity, such as grouping, filtering, and stream routing. The list design node on the left side of the outer canvas (including list routing and routing optimization) is used to configure the data flow of the activity participants' list, resulting in multiple customer groups.

[0096] The method for constructing an activity based on a dual canvas provided in this application embodiment responds to the editing operation of a marketing activity in a digital marketing platform, determines the target marketing activity selected by the user, loads the outer canvas of the target marketing activity, and creates basic information of the target marketing activity based on the outer canvas. In response to the switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activity are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and target marketing activities. In response to the list configuration operation of the outer canvas, the list of users participating in the target marketing activity is configured on the outer canvas to obtain multiple customer groups, and the multiple target content packages are promoted to the corresponding customer groups. This application's method for constructing campaigns based on a dual-canvas approach configures multiple target content packages for different scenarios using an outer canvas and multiple inner canvases. This results in configured target content packages and target marketing campaigns. After configuring multiple customer groups by listing the user groups participating in the target marketing campaigns, the multiple target content packages are promoted to the corresponding customer groups. This achieves a one-to-many relationship between the outer and inner canvases, eliminating the need to create multiple marketing campaigns with different strategies but similar processes for multiple customer groups. This reduces operational and maintenance costs and improves the convenience and efficiency of marketing. Furthermore, it allows configuration of target content packages for different reach channels, enabling each target content package to be promoted to its corresponding customer group through its respective reach channel. It also allows for campaigns with different scenarios on different channels, satisfying the needs of campaign marketing in various scenarios. This eliminates the need to create multiple marketing campaigns with different strategies but similar processes to market to different customers, significantly reducing operational and maintenance costs.

[0097] Furthermore, such as Figure 8 As shown, step S102 in the above embodiment, "adding multiple target content packages of the target marketing campaign to the inner canvas," specifically includes the following steps:

[0098] S801, in response to the operation of adding a new content package under the content configuration section in the inner canvas, pops up the corresponding content package template window.

[0099] In this embodiment, the content package template window includes multiple content package templates. In response to an operation to add a new content package under the content configuration section of the inner canvas, a corresponding content package template window pops up for selection. For example, such as... Figure 9As shown, the middle page represents the content package template window. It can be seen that this content package template window includes multiple content package templates, such as product promotions and financial activities.

[0100] S802, in response to the selection operation of the content package template in the content package template window, determines the corresponding target content package template.

[0101] In this embodiment of the application, in response to the selection operation of the content package template in the content package template window in step S801, the corresponding target content package template is determined for subsequent processing. For example, such as Figure 9 As shown, in the content package template window, click to select the desired content package template to confirm the target content package template.

[0102] S803 generates the corresponding target content package based on the target content package template and adds the target content package to the inner canvas.

[0103] In this embodiment of the application, a corresponding target content package is generated according to the target content package template in step S802, and the target content package is added to the corresponding inner canvas to form such a structure. Figure 5 The list of target content packages shown.

[0104] Furthermore, such as Figure 10 As shown, step S102 in the above embodiment, "configuring multiple target content packages for different scenarios," may specifically include the following steps:

[0105] S1001, in response to the editing operation on the target content package, enter the corresponding inner canvas, and select the target component corresponding to the target scene on the inner canvas to configure the content of the target scene on the target content package.

[0106] In this embodiment, the target scenario refers to the different scenarios described above: marketing mini-games, prize draws, and web questionnaires, etc. In other words, the target scenarios can be categorized into at least three types: games, prize draws, and questionnaires. The content of these scenarios corresponds to various components. For example, the content of a marketing mini-game scenario corresponds to the core game components. In response to a user's editing operation on the target content package, the system enters the inner canvas corresponding to the target content package and selects the target component corresponding to the target scenario on the inner canvas to configure the content of the target scenario for the target content package. For example, ... Figure 6 As shown, in a marketing mini-game scenario, if it is a quiz game scenario, then the core component of the quiz game is selected as the content of the target content package to achieve the scenario. The specific operation is to drag the core component of the game to the right. Other types of components are similarly constructed by dragging and dropping them to the right side of the page.

[0107] This completes the configuration of the outer canvas of the target content package.

[0108] S1002, in response to a click operation on the target content package, continue to configure the rule data of the target content package to complete the configuration of the target content package.

[0109] In this embodiment of the application, the rule data includes at least user verification rules, game rules, and reward distribution rules, such as... Figure 5 As shown, the verification rules can also include configurations such as verification methods and entry channels, which will not be elaborated here; in response to... Figure 5 Clicking on a target content package in the list of target content packages shown on the left allows you to further configure the rule data of the target content package, namely user verification rules, game rules, and reward rules, to complete the configuration of the target content package.

[0110] This completes the configuration of the inner canvas of the target content package.

[0111] Furthermore, such as Figure 11 As shown, step S103 in the above embodiment, "configuring the list of users participating in the target marketing activity on the outer canvas to obtain multiple customer groups," may specifically include the following steps:

[0112] S1101, on the outer canvas, select the corresponding list design function.

[0113] In this embodiment, the list design function includes at least list splitting and splitting optimization functions. On the outer canvas, the corresponding list design function is selected for subsequent processing, for example... Figure 7 As shown, select the list design function on the left.

[0114] S1102, based on the list design function, configures the list of users participating in the target marketing campaign to split the user group into multiple customer groups.

[0115] In this embodiment of the application, the user group participating in the target marketing activity is configured based on the list design function selected in step S1101, so as to split the user group into multiple customer groups. For example, such as Figure 7 As shown, drag and drop the functional components included in the list design function to the process canvas on the right to split the user group into multiple customer groups.

[0116] Furthermore, such as Figure 12 As shown, step S103 in the above embodiment, "promoting multiple target content packages to corresponding customer groups," specifically includes the following steps:

[0117] S1201, on the outer canvas, select the corresponding channel placement function.

[0118] S1202, Based on the channel delivery function, determine the reach channels for each customer group, and reference the corresponding target content package for each reach channel, and promote each target content package to the corresponding customer group.

[0119] Specifically, such as Figure 7 As shown, on the outer canvas, select the corresponding channel delivery function, such as proactive outreach or contact outreach. Drag the selected channel delivery function to the right-hand workflow canvas to determine the outreach channels for each customer group based on the channel delivery function, and reference the corresponding target content package for each outreach channel. This will enable different scenarios of activities in different channels and promote each target content package to the corresponding customer group.

[0120] Optionally, for each reach channel, in response to the channel delivery function settings for that channel, the configuration interface for the channel delivery function is determined; on the channel delivery function configuration interface, the target content package corresponding to the reach channel is selected and saved to complete the configuration of the target content package for that reach channel. For example, Figure 7 As shown, after selecting the corresponding channel delivery function as "Proactive Outreach" on the outer canvas and dragging it to the right-hand workflow canvas, click "Settings" on the resulting "Proactive Outreach" to enter the configuration interface. In the configuration interface, select the target content package corresponding to the outreach channel. Specifically, you can configure the target content package for each outreach channel by directly adding the target content package or adding a link corresponding to the target content package.

[0121] This allows for the configuration of target content packages for different outreach channels, enabling each target content package to be promoted to its corresponding customer base through its respective outreach channel, as well as activities with different scenarios within different channels. This satisfies the needs of marketing activities in different scenarios, eliminating the need to create multiple marketing campaigns with different strategies but similar processes to market to different customers, and greatly reducing operating and maintenance costs.

[0122] Furthermore, before promoting multiple targeted content packages to the corresponding customer groups, the configured targeted marketing campaigns are submitted to the digital marketing platform for review. Once approved, the targeted marketing campaigns are published. It should be noted that before promoting multiple targeted content packages to the corresponding customer groups, the configured targeted marketing campaigns for each content package must be submitted to the digital marketing platform for review. Once approved, the targeted marketing campaigns are published to initiate their promotion.

[0123] It should be noted that when promoting a targeted marketing campaign, you can use methods such as addresses and QR codes. For example, you can send the address or QR code of the targeted marketing campaign to customers, who can then access the campaign page by opening the address or scanning the QR code.

[0124] Therefore, by reviewing target marketing campaigns, the accuracy of target marketing campaigns is ensured and the probability of errors is reduced.

[0125] Furthermore, in response to the reward distribution operation on the outer canvas, the corresponding achievement benefit function is identified on the outer canvas and added to the corresponding target content package; in response to a customer group entering the achievement benefit function after completing the corresponding target content package, and when the customer group is determined to have achieved the goal in the achievement assessment, the customer group is guided to enter the benefit incentive to send the corresponding benefit incentive to the customer group. The achievement benefit function includes at least achievement assessment and benefit incentive.

[0126] Specifically, such as Figure 7 As shown, in response to the reward distribution operation, select the corresponding achievement benefit function (achievement judgment and / or benefit incentive) on the left side of the outer canvas, and drag the selected achievement benefit function to the process canvas on the right to add the achievement benefit function to the corresponding target content package. This completes the configuration of achievement and benefit content for the target content package. When a customer group enters the achievement benefit function after completing the corresponding target content package, it is determined whether the customer group has achieved the target. If the target has been achieved, the customer group is guided to the benefit incentive to send the corresponding benefit incentive to the customer group.

[0127] This enables the achievement of benefits for the target content package in a target marketing campaign.

[0128] In summary, marketing campaigns are constructed using a dual-canvas model of an outer canvas and an inner canvas. The outer canvas is responsible for the flow of customer data, while the inner canvas is responsible for the actual marketing games and the distribution of activity benefits. This enables a one-to-many relationship between marketing campaigns and content packages. Multiple inner canvases can be referenced simultaneously within a single outer canvas, ensuring that different inner canvases correspond to different channels in different scenarios. This guarantees that each channel's participant list can be matched with its respective activity, allowing the same marketing campaign to be operated on multiple similar activities across different channels simultaneously.

[0129] To better describe the dual-canvas activity construction method of this application, the following will combine... Figure 13 Let's continue with the explanation. For example... Figure 13 As shown, the basic information of the marketing campaign is first created, the corresponding content package is generated in the inner canvas, the selected customer group is segmented in the outer canvas, and the corresponding reach channels are determined according to the segmented customer group. The content package is referenced in these reach channels and finally leads to the rights pool. In this way, the construction of the target marketing campaign is completed.

[0130] Figure 14 This is a flowchart of an apparatus for constructing an activity based on a dual canvas according to an embodiment of this application, as follows: Figure 14As shown, the apparatus for constructing activities based on dual canvases in this application embodiment may specifically include:

[0131] The editing module 1401 is used to respond to the editing operations of marketing campaigns in the digital marketing platform, determine the target marketing campaign selected by the user, load the outer canvas of the target marketing campaign, and create the basic information of the target marketing campaign based on the outer canvas.

[0132] The first configuration module 1402 is used to respond to the switching operation from the outer canvas to the inner canvas, add multiple target content packages of the target marketing campaign in the inner canvas, and configure the multiple target content packages for different scenarios to obtain the configured target content packages and target marketing campaign.

[0133] The second configuration module 1403 is used to respond to the list configuration operation of the outer canvas, configure the list of users participating in the target marketing campaign in the outer canvas, obtain multiple customer groups, and promote multiple target content packages to the corresponding customer groups.

[0134] In one possible implementation, the first configuration module is specifically used for:

[0135] In response to the operation of adding a new content package under the content configuration section in the inner canvas, a corresponding content package template window pops up; the content package template window includes multiple content package templates;

[0136] In response to the selection operation of the content package template in the content package template window, the corresponding target content package template is determined;

[0137] Generate the corresponding target content package based on the target content package template, and add the target content package to the inner canvas.

[0138] In one possible implementation, the first configuration module is specifically used for:

[0139] In response to an editing operation on the target content package, enter the corresponding inner canvas and select the target component corresponding to the target scene on the inner canvas to configure the content of the target scene on the target content package;

[0140] In response to a click action on the target content package, continue configuring the rule data for the target content package to complete the configuration of the target content package.

[0141] In one possible implementation, the second configuration module is specifically used for:

[0142] On the outer canvas of the workflow, select the corresponding list design function;

[0143] The list design feature allows you to configure lists of users participating in targeted marketing campaigns, thereby splitting the user group into multiple customer segments.

[0144] In one possible implementation, the second configuration module is specifically used for:

[0145] On the outer canvas, select the corresponding channel placement function;

[0146] Based on the channel delivery function, the target channels for each customer group are determined, and the corresponding target content package is applied to each target channel to promote each target content package to the corresponding customer group.

[0147] In one possible implementation, the second configuration module is specifically used for:

[0148] For each reach channel, in response to the channel delivery function settings for that channel, determine the configuration interface for the channel delivery function;

[0149] On the channel delivery configuration interface, select the target content package corresponding to the channel and save it to complete the configuration of the target content package for that channel.

[0150] In one possible implementation, the apparatus for constructing activities based on dual canvases further includes:

[0151] The submission module is used to submit the configured target marketing campaign to the digital marketing platform for review.

[0152] The publishing module is used to publish the target marketing campaign once it has been approved.

[0153] In one possible implementation, the apparatus for constructing activities based on dual canvases further includes:

[0154] The determination module is used to respond to the reward distribution operation of the outer canvas. On the outer canvas, the corresponding achievement benefit function is determined and added to the corresponding target content package. The achievement benefit function includes at least achievement determination and benefit incentive.

[0155] The incentive module is used to respond to a customer group entering the achievement benefits function after completing the corresponding target content package, and to guide the customer group to enter the benefit incentive when the customer group is determined to have achieved the goal in the achievement judgment, so as to send the corresponding benefit incentive to the customer group.

[0156] The apparatus for constructing activities based on dual canvases provided in this application embodiment responds to the editing operation of marketing activities in a digital marketing platform, determines the target marketing activity selected by the user, loads the outer canvas of the target marketing activity, and creates basic information of the target marketing activity based on the outer canvas. In response to the switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing activity are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and target marketing activities. In response to the list configuration operation of the outer canvas, the user groups participating in the target marketing activity are configured on the outer canvas to obtain multiple customer groups, and the multiple target content packages are promoted to the corresponding customer groups. This application presents a device for constructing campaigns based on a dual-canvas architecture. By configuring multiple target content packages for different scenarios using an outer canvas and multiple inner canvases, it obtains the configured target content packages and target marketing campaigns. After configuring multiple customer groups by listing the user groups participating in the target marketing campaigns, it promotes multiple target content packages to the corresponding customer groups. This achieves a one-to-many relationship between the outer and inner canvases, eliminating the need to create multiple marketing campaigns with different strategies but similar processes for multiple customer groups. This reduces operating and maintenance costs and improves the convenience and efficiency of marketing. Furthermore, it allows configuration of target content packages for different reach channels, enabling each target content package to be promoted to its corresponding customer group through its respective reach channel. It also allows for campaigns with different scenarios within different channels, satisfying the needs of campaign marketing in various scenarios. It eliminates the need to create multiple marketing campaigns with different strategies but similar processes to market to different customers, significantly reducing operating and maintenance costs.

[0157] like Figure 15 As shown in the embodiment of this application, an electronic device 1500 includes a processor 1501, a memory 1502, and a bus. The memory 1502 stores machine-readable instructions executable by the processor 1501. When the electronic device is running, the processor 1501 communicates with the memory 1502 via the bus. The processor 1501 executes the machine-readable instructions to perform the steps of the method for constructing activities based on dual canvases as described above.

[0158] Specifically, the memory 1502 and processor 1501 mentioned above can be general-purpose memory and processor, without any specific limitations. When the processor 1501 runs the computer program stored in the memory 1502, it can execute the above-mentioned method for constructing activities based on dual canvases.

[0159] Those skilled in the art will clearly understand that, for the sake of convenience and brevity, the specific working processes of the systems and devices described above can be referred to the corresponding processes in the method embodiments, and will not be repeated here. In the several embodiments provided in this application, it should be understood that the disclosed systems, devices, and methods can be implemented in other ways. The device embodiments described above are merely illustrative. For example, the division of modules is only a logical functional division, and in actual implementation, there may be other division methods. Furthermore, multiple modules or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the displayed or discussed mutual coupling or direct coupling or communication connection can be through some communication interfaces; the indirect coupling or communication connection of devices or modules can be electrical, mechanical, or other forms.

[0160] The modules described as separate components may or may not be physically separate. The components shown as modules may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the units can be selected to achieve the purpose of this embodiment according to actual needs.

[0161] In addition, the functional units in the various embodiments of this application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit.

[0162] If the aforementioned functions are implemented as software functional units and sold or used as independent products, they can be stored in a processor-executable, non-volatile, computer-readable storage medium. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, or a portion of the technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute all or part of the steps of the deployment methods described in the various embodiments of this application. The aforementioned storage medium includes various media capable of storing program code, such as USB flash drives, portable hard drives, ROM, RAM, magnetic disks, or optical disks.

[0163] The above are merely specific embodiments of this application, but the scope of protection of this application is not limited thereto. Any variations or substitutions that can be easily conceived by those skilled in the art within the scope of the technology disclosed in this application should be included within the scope of protection of this application. Therefore, the scope of protection of this application should be determined by the scope of the claims.

Claims

1. A method for constructing activities based on a dual-canvas architecture, applied to a digital marketing platform; characterized in that, The method includes: In response to the editing operation of the marketing campaign in the digital marketing platform, the target marketing campaign selected by the user is determined, the outer canvas of the target marketing campaign is loaded, and the basic information of the target marketing campaign is created based on the outer canvas; In response to a switching operation from the outer canvas to the inner canvas, multiple target content packages of the target marketing campaign are added to the inner canvas, and the multiple target content packages are configured for different scenarios to obtain the configured target content packages and the target marketing campaign; wherein, adding multiple target content packages of the target marketing campaign to the inner canvas includes: in response to a new content package operation under the content configuration section in the inner canvas, a corresponding content package template window pops up; in response to a selection operation of the content package template in the content package template window, a corresponding target content package template is determined; Based on the target content package template, a corresponding target content package is generated, and the target content package is added to the inner canvas; the content package template window includes multiple content package templates; the configuration of the multiple target content packages for different scenarios includes: in response to the editing operation of the target content package, entering the corresponding inner canvas, and selecting the target component corresponding to the target scenario on the inner canvas to configure the content of the target scenario for the target content package; in response to the click operation of the target content package, continuing to configure the rule data of the target content package to complete the configuration of the target content package; In response to the list configuration operation on the outer canvas, the user group participating in the target marketing activity is configured on the outer canvas to obtain multiple customer groups, and multiple target content packages are promoted to the corresponding customer groups; wherein, configuring the user group participating in the target marketing activity to obtain multiple customer groups on the outer canvas includes: selecting the corresponding list design function on the workflow canvas of the outer canvas; configuring the user group participating in the target marketing activity based on the list design function to split the user group into multiple customer groups.

2. The method according to claim 1, characterized in that, The step of promoting multiple target content packages to corresponding customer groups includes: On the outer canvas, select the corresponding channel delivery function; Based on the channel delivery function, the target channels for each customer group are determined, and the corresponding target content package is referenced for each target channel to promote each target content package to the corresponding customer group.

3. The method according to claim 2, characterized in that, The method of referencing the corresponding target content package for each reach channel includes: For each reach channel, in response to the setting operation of the channel delivery function for the reach channel, the configuration interface of the channel delivery function is determined; On the configuration interface of the channel delivery function, select the target content package corresponding to the reach channel and save it to complete the configuration of the target content package for the reach channel.

4. The method according to claim 1, characterized in that, Before promoting multiple target content packages to the corresponding customer groups, the method further includes: Submit the configured target marketing campaign to the digital marketing platform for review. Once the target marketing campaign is approved, it will be published.

5. The method according to claim 1, characterized in that, The method further includes: In response to the reward distribution operation of the outer canvas, the corresponding achievement benefit function is determined on the outer canvas, and the achievement benefit function is added to the corresponding target content package; wherein, the achievement benefit function includes at least achievement determination and benefit incentive; In response to a customer group entering the achievement benefits function after completing the corresponding target content package, and when the customer group is determined to have achieved the target in the achievement judgment, the customer group is guided to enter the benefit incentive to send the corresponding benefit incentive to the customer group.

6. A device for constructing activities based on dual canvases, applied to a digital marketing platform; characterized in that, The device includes: The editing module is used to respond to the editing operation of marketing activities in the digital marketing platform, determine the target marketing activity selected by the user, load the outer canvas of the target marketing activity, and create the basic information of the target marketing activity based on the outer canvas; The first configuration module is used to respond to a switching operation from the outer canvas to the inner canvas, add multiple target content packages of the target marketing campaign to the inner canvas, and configure the multiple target content packages for different scenarios to obtain the configured target content packages and the target marketing campaign; the first configuration module is specifically used to: respond to a new content package operation under the content configuration section in the inner canvas, pop up a corresponding content package template window; respond to a selection operation of the content package template in the content package template window, determine the corresponding target content package template; generate a corresponding target content package based on the target content package template, and add the target content package to the inner canvas; wherein, the content package template window includes multiple content package templates; the first configuration module is specifically used to: respond to an editing operation of the target content package, enter the corresponding inner canvas, and select the target component corresponding to the target scenario on the inner canvas to configure the content of the target scenario for the target content package; respond to a click operation of the target content package, continue to configure the rule data of the target content package to complete the configuration of the target content package; The second configuration module is used to respond to the list configuration operation of the outer canvas, configure the list of users participating in the target marketing activity on the outer canvas to obtain multiple customer groups, and promote multiple target content packages to the corresponding customer groups; the second configuration module is specifically used to: select the corresponding list design function on the process canvas of the outer canvas; configure the list of users participating in the target marketing activity based on the list design function, so as to split the user group into multiple customer groups.

7. An electronic device, characterized in that, include: The device includes a processor, a memory, and a bus. The memory stores machine-readable instructions executable by the processor. When the electronic device is running, the processor communicates with the memory via the bus. When the machine-readable instructions are executed by the processor, they perform the steps of the method for constructing activities based on a dual canvas as described in any one of claims 1 to 5.

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