Multimedia data display method and device, electronic equipment and storage medium

Abstract

The present disclosure relates to the technical field of multimedia, and particularly relates to a multimedia data display method and device, electronic equipment and storage medium, the method comprising: displaying a target page; in response to a triggering operation of a first account on the target page, displaying a multimedia data playing page, and the target multimedia data is displayed in full screen in the multimedia data playing page; wherein the multimedia data playing page comprises a first bottom navigation area and a first multimedia display area, the first bottom navigation area is an area of the multimedia data playing page other than the first multimedia display area, part of the content of the target multimedia data is displayed in the first multimedia display area, and the content of the target multimedia data other than the part of the content is displayed in the first bottom navigation area through a transparent background and / or a Gaussian blur background. The above scheme can avoid the occlusion of the content of the target multimedia data by the bottom navigation area, and improve the viewing experience of the first account.

Description

Technical Field

[0001] This disclosure relates to the field of multimedia technology, and in particular to a multimedia data display method, apparatus, electronic device and storage medium. Background Technology

[0002] With the development of technology, the screens of terminal devices are getting bigger and bigger, and there is a widespread demand for terminal accounts to display multimedia data on a larger scale.

[0003] Figure 1 It is a schematic diagram used in related technologies to display multimedia data, such as Figure 1 As shown, in the related technology, the background color of the bottom navigation area of ​​the multimedia data playback page is black. The bottom navigation area is set on top of the multimedia data content, which obscures the content of the multimedia data, affects the viewing experience of the terminal account, reduces the playback time and efficiency of the multimedia data, thereby increasing the frequency of the terminal account exiting the viewing of the multimedia data, and thus increasing the consumption of system resources during the multimedia data display process. Summary of the Invention

[0004] This disclosure provides a multimedia data display method, apparatus, electronic device, and storage medium to at least solve the problem in related technologies that affects the viewing experience of terminal accounts, reduces the playback duration and efficiency of multimedia data, thereby increasing the frequency of terminal accounts exiting multimedia data viewing, and consequently increasing the consumption of system resources during the multimedia data display process. The technical solution of this disclosure is as follows:

[0005] According to a first aspect of the present disclosure, a multimedia data display method is provided, comprising:

[0006] Display the target page;

[0007] In response to the first account's trigger operation on the target page, a multimedia data playback page is displayed, in which the target multimedia data is displayed in full screen;

[0008] The multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page other than the first multimedia display area. The first multimedia display area displays part of the content of the target multimedia data. The first bottom navigation area displays the content of the target multimedia data other than the part of the content through a transparent background and / or a Gaussian blurred background.

[0009] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and before displaying the target page, the method further includes:

[0010] Display the target settings page; the target settings page includes a first full-screen enable control;

[0011] In response to the first account's operation to enable the first full-screen control, the first full-screen control is displayed in a preset format, and the full-screen display function is enabled.

[0012] The response to the first account's triggering operation on the target page, displaying the multimedia data playback page, includes:

[0013] In response to a trigger operation by the first account on the target page, if it is determined that the first account has enabled the full-screen display function, the multimedia data playback page is displayed.

[0014] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and displaying the target page includes:

[0015] If the first account has not enabled the full-screen display function, the target page is displayed; the target page includes a full-screen prompt message, which is used to indicate that there is currently multimedia data in full-screen display and whether to enable the full-screen display function.

[0016] The response to the first account's triggering operation on the target page, displaying the multimedia data playback page, includes:

[0017] In response to the first account's triggering operation on the full-screen prompt information, a target settings page is displayed; the target settings page includes a first full-screen enable control;

[0018] In response to the first account's operation to enable the first full-screen control, the first full-screen control is displayed in a preset format, and the full-screen display function is enabled.

[0019] In response to a trigger operation on the target settings page, the multimedia data playback page is displayed.

[0020] In an optional embodiment, the above-mentioned display target settings page includes:

[0021] Display the initial settings page; the initial settings page includes a first settings control and a first bottom erase control;

[0022] In response to the first account's trigger operation on the first settings control, the target settings page is displayed; in response to the trigger operation on the first bottom erase control, the first bottom erase control is displayed in a preset format, and the bottom erase function is enabled.

[0023] After displaying the multimedia data playback page, the method further includes:

[0024] When the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a transparent background.

[0025] In an optional embodiment, the target multimedia data is full-screen data in the multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the display target page includes:

[0026] The multimedia data collection page is displayed; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area. The second multimedia display area is the area of ​​the multimedia data collection page other than the second bottom navigation area. The second multimedia display area displays the associated content of the multimedia data collection. The background color of the second bottom navigation area is black.

[0027] The response to the first account's triggering operation on the target page, displaying the multimedia data playback page, includes:

[0028] In response to the first account's trigger operation on the multimedia data collection page, the multimedia data playback page is displayed, in which each set of full-screen data in the multimedia data collection is displayed in full screen in sequence.

[0029] The first multimedia display area sequentially displays a portion of the full-screen data from each set, while the first bottom navigation area sequentially displays the content from each set of full-screen data, excluding the corresponding portion, through a transparent background and / or a Gaussian blurred background.

[0030] In an optional embodiment, the second multimedia display area includes a full-screen data recommendation entry, and the step of displaying the multimedia data playback page in response to a trigger operation by the first account on the multimedia data collection page includes:

[0031] In response to the first account's trigger operation on the full-screen data recommendation entry, the multimedia data playback page is displayed.

[0032] In an optional embodiment, the second multimedia display area includes full-screen data prompt information and full-screen data viewing controls. The full-screen data prompt information is used to indicate that the multimedia data collection includes target multimedia data to be displayed in full screen. The step of displaying the multimedia data playback page in response to a trigger operation by the first account on the multimedia data collection page includes:

[0033] In response to the first account's trigger operation on the full-screen data viewing control, the multimedia data playback page is displayed.

[0034] In an optional embodiment, the method further includes:

[0035] Display a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second settings control, and a publishing control;

[0036] In response to a trigger operation by the second account on the second settings control, a first settings window is displayed on the multimedia data publishing page; the first settings window includes a second full-screen enable control;

[0037] In response to the second account's trigger operation on the second full-screen control, the second full-screen control is displayed in a preset format;

[0038] In response to the second account's closing operation on the first settings window, the first settings window is closed;

[0039] In response to the second account's trigger operation on the publishing control, the target multimedia data with full-screen display capability is generated.

[0040] In an optional embodiment, the target multimedia data is multimedia data in a target application that meets preset conditions, and the multimedia data playback page is a page in the target application used to display the target multimedia data. The display of the target page includes:

[0041] The target page is displayed; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area is the area of ​​the target page other than the third bottom navigation area, and the background color of the third bottom navigation area is black;

[0042] The response to the first account's triggering operation on the target page, displaying the multimedia data playback page, includes:

[0043] In response to the first account's trigger operation on the target page, a second settings window is displayed; the second settings window includes a third full-screen enable control;

[0044] In response to the first account's trigger operation on the third full-screen control, the multimedia data playback page is displayed.

[0045] In an optional embodiment, after displaying the multimedia data playback page in response to a triggering operation by the first account on the third full-screen control, the method further includes:

[0046] In response to a trigger operation on the multimedia data playback page, the second settings window is displayed;

[0047] Wherein, the background of the second settings window is a transparent background, and / or the background of the second settings window is a Gaussian blurred background.

[0048] In an optional embodiment, when the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a Gaussian blurred background, the second settings window further includes a second bottom navigation erase control. After displaying the second settings window, the method further includes:

[0049] In response to the first account's trigger operation on the second bottom erase control, the second bottom erase control is displayed in a preset format, and the bottom erase function is enabled;

[0050] After displaying the multimedia data playback page, the method further includes:

[0051] When the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a transparent background.

[0052] According to a second aspect of the present disclosure, a multimedia data display device is provided, the device comprising:

[0053] The target page display module is configured to display the target page.

[0054] The full-screen display module is configured to respond to a trigger operation by the first account on the target page and display a multimedia data playback page, in which the target multimedia data is displayed in full screen.

[0055] The multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page other than the first multimedia display area. The first multimedia display area displays part of the content of the target multimedia data. The first bottom navigation area displays the content of the target multimedia data other than the part of the content through a transparent background and / or a Gaussian blurred background.

[0056] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the device further includes:

[0057] The target settings page display module is configured to display the target settings page; the target settings page includes a first full-screen enable control;

[0058] The full-screen display module is configured to respond to the first account's opening operation on the first full-screen opening control, display the first full-screen opening control in a preset format, and enable the full-screen display function;

[0059] Accordingly, the full-screen display module includes:

[0060] The first display unit is configured to perform a trigger operation in response to the first account on the target page, and to display the multimedia data playback page when it is determined that the first account has enabled the full-screen display function.

[0061] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the target page display module includes:

[0062] The second display unit is configured to display the target page when the first account has not enabled the full-screen display function; the target page includes full-screen prompt information, which is used to indicate that there is currently multimedia data in full-screen display and whether to enable the full-screen display function.

[0063] Accordingly, the full-screen display module includes:

[0064] The target settings page display unit is configured to execute a trigger operation in response to the first account's request for the full-screen prompt information, and display the target settings page; the target settings page includes a first full-screen enable control;

[0065] The first full-screen opening control display unit is configured to execute the opening operation response unit target page display module in response to the first account's opening operation on the first full-screen opening control, display the first full-screen opening control in a preset form, and enable the full-screen display function;

[0066] The third display unit is configured to display the multimedia data playback page in response to a trigger operation on the target settings page.

[0067] In an optional embodiment, the target settings page display module or target settings page display unit includes:

[0068] The initial settings page display unit is configured to display the initial settings page; the initial settings page includes a first settings control and a first bottom erase control.

[0069] The display activation unit is configured to perform a trigger operation in response to the first account targeting the first settings control, displaying the target settings page; and in response to a trigger operation targeting the first bottom erase control, displaying the first bottom erase control in a preset format and enabling the bottom erase function.

[0070] Accordingly, the above-mentioned device also includes:

[0071] The first erasure module is configured to, in response to the first account's erasure operation on the Gaussian blurred background, display the content of the target multimedia data, excluding the aforementioned content, in the first bottom navigation area with a transparent background when the content of the target multimedia data, excluding the aforementioned content, is displayed in the first bottom navigation area with a Gaussian blurred background.

[0072] In an optional embodiment, the target multimedia data is full-screen data in the multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the target page display module includes:

[0073] The collection page display unit is configured to display the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is the area of ​​the multimedia data collection page other than the second bottom navigation area, the second multimedia display area displays the associated content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0074] Accordingly, the full-screen display module includes:

[0075] The fourth display unit is configured to perform a trigger operation in response to the first account on the multimedia data collection page, and display the multimedia data playback page, in which each set of full-screen data in the multimedia data collection is displayed in full screen in sequence.

[0076] The first multimedia display area sequentially displays a portion of the full-screen data from each set, while the first bottom navigation area sequentially displays the content from each set of full-screen data, excluding the corresponding portion, through a transparent background and / or a Gaussian blurred background.

[0077] In an optional embodiment, the second multimedia display area includes a full-screen data recommendation entry, and the fourth display unit includes:

[0078] The first trigger operation response subunit is configured to execute a trigger operation in response to the first account for the full-screen data recommendation entry, and display the multimedia data playback page.

[0079] In an optional embodiment, the second multimedia display area includes full-screen data prompt information and full-screen data viewing controls, wherein the full-screen data prompt information is used to indicate that the multimedia data collection includes target multimedia data to be displayed in full screen; the fourth display unit includes:

[0080] The second trigger operation response subunit is configured to execute a trigger operation in response to the first account on the full-screen data viewing control, and display the multimedia data playback page.

[0081] In an optional embodiment, the apparatus further includes:

[0082] The publishing page display module is configured to display a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second setting control, and a publishing control.

[0083] The first settings window display module is configured to perform a trigger operation on the second settings control in response to the second account, and display the first settings window on the multimedia data publishing page; the first settings window includes a second full-screen enable control;

[0084] The second full-screen control display module is configured to respond to the second account's trigger operation on the second full-screen control and display the second full-screen control in a preset format;

[0085] The closing module is configured to close the first settings window in response to a closing operation performed by the second account on the first settings window.

[0086] The publishing module and the target page display module respond to the second account's trigger operation on the publishing control and generate the target multimedia data with full-screen display function.

[0087] In an optional embodiment, the target multimedia data is multimedia data in a target application that meets preset conditions, the multimedia data playback page is a page in the target application used to display the target multimedia data, and the target page display module includes:

[0088] The fifth display unit is configured to display the target page; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area being the area of ​​the target page excluding the third bottom navigation area, and the background color of the third bottom navigation area being black;

[0089] Accordingly, the full-screen display module includes:

[0090] The second settings window display unit is configured to display a second settings window in response to a trigger operation by the first account on the target page; the second settings window includes a third full-screen enable control;

[0091] The sixth display unit is configured to perform a trigger operation in response to the first account on the third full-screen control, and display the multimedia data playback page.

[0092] In an optional embodiment, the apparatus further includes:

[0093] The second setting window display unit is configured to perform a trigger operation in response to the multimedia data playback page and display the second setting window;

[0094] Wherein, the background of the second settings window is a transparent background, and / or the background of the second settings window is a Gaussian blurred background.

[0095] In an optional embodiment, when the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a Gaussian blurred background, and the second settings window further includes a second bottom navigation erase control, then the device further includes:

[0096] The erase function activation module is configured to perform a trigger operation in response to the first account on the second bottom erase control, display the second bottom erase control in a preset form, and enable the bottom erase function;

[0097] Accordingly, the device further includes:

[0098] The second erasure module is configured to, in response to the first account's erasure operation on the Gaussian blurred background, display the content of the target multimedia data, excluding the aforementioned portion of the content, in the first bottom navigation area with a transparent background when the content of the target multimedia data, excluding the aforementioned portion of the content, is displayed in the first bottom navigation area with a Gaussian blurred background.

[0099] According to a third aspect of the present disclosure, an electronic device for displaying multimedia data is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia data display method as described above.

[0100] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, which, when the instructions in the computer-readable storage medium are executed by a processor of a server, enables the server to perform the multimedia data display method as described above.

[0101] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the above-described multimedia data display method.

[0102] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0103] The multimedia data playback page disclosed herein displays target multimedia data in full screen. It includes a first bottom navigation area and a first multimedia display area, the latter being the area of ​​the multimedia data playback page excluding the first bottom navigation area. The background of the first bottom navigation area is transparent, and / or a Gaussian blurred background. When the terminal responds to a trigger operation by a first account on the target page, the transparent or Gaussian blurred background of the bottom navigation area allows the first account to fully view content previously obscured by the first bottom navigation area, while the Gaussian blurred background allows the first account to vaguely perceive content previously obscured. Therefore, the first bottom navigation area and the first multimedia display area can display the target multimedia data in full screen, showcasing a wider range of the target multimedia data and avoiding obscuring the content of the target multimedia data by the first bottom navigation area. This improves the viewing experience for the first account, thereby increasing the playback duration and efficiency of the multimedia data, reducing the frequency of the first account exiting the multimedia data playback, and ultimately reducing the consumption of system resources during the multimedia data display process.

[0104] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0105] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0106] Figure 1 It is a schematic diagram used in related technologies to display multimedia data.

[0107] Figure 2 This is a schematic diagram illustrating an application environment for a multimedia data display method according to an exemplary embodiment.

[0108] Figure 3 This is a flowchart illustrating a multimedia data display method according to an exemplary embodiment.

[0109] Figure 4 This is a schematic diagram illustrating a full-screen display function according to an exemplary embodiment.

[0110] Figure 5 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 1 .

[0111] Figure 6 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 2 .

[0112] Figure 7 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 3 .

[0113] Figure 8 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 4 .

[0114] Figure 9 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 5 .

[0115] Figure 10 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 6 .

[0116] Figure 11 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 7 .

[0117] Figure 12 This is a schematic diagram illustrating a process for generating target multimedia data with full-screen display functionality, according to an exemplary embodiment.

[0118] Figure 13 This is a schematic diagram illustrating the distribution of target multimedia data according to an exemplary embodiment.

[0119] Figure 14 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 8 .

[0120] Figure 15 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 9 .

[0121] Figure 16 This is a block diagram illustrating a multimedia data display device according to an exemplary embodiment.

[0122] Figure 17 This is a block diagram illustrating an electronic device for displaying multimedia data according to an exemplary embodiment. Detailed Implementation

[0123] The technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of the present invention.

[0124] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar first objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0125] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0126] Please see Figure 2 , Figure 2 This is a schematic diagram illustrating an application environment of a multimedia data display method according to an exemplary embodiment, such as... Figure 2 As shown, the application environment may include terminal 01 and server 02.

[0127] In an optional embodiment, terminal 01 can be used for the target page; in response to a trigger operation by the first account on the target page, a multimedia data playback page is displayed, in which the target multimedia data is displayed in full screen. Specifically, terminal 01 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. A multimedia data display platform terminal is installed in terminal 01. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0128] In an optional embodiment, server 02 can be used to provide background services to terminal 01. Exemplarily, server 02 can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0129] In addition, it should be noted that, Figure 2 The example shown is merely one application environment of the multimedia data display method provided in this disclosure. Other application environments may exist in other scenarios, and this disclosure does not limit these.

[0130] Figure 3 This is a flowchart illustrating a multimedia data display method according to an exemplary embodiment, such as... Figure 3 As shown, the target of this multimedia data display method is the terminal, and the method includes at least the following steps:

[0131] In step S11, the target page is displayed.

[0132] Optionally, the target page can be the page currently viewed by the first account within the target application, and it can be any page within the target application. The target application can be any program with playback functionality, such as a short video application, an instant messaging application, etc.

[0133] When the target application is a short video application, the target page can be a playback page within the short video application. Furthermore, the target page can be a playback page for a specific video (e.g., a featured page), a playback page for a specific image, a playback page for an advertisement, a playback page for a live stream, etc.

[0134] It should be noted that this disclosure may display the target page in various ways, and no specific limitation is made thereto.

[0135] In step S12, in response to the first account's trigger operation on the target page, a multimedia data playback page is displayed, in which the target multimedia data is displayed in full screen. The multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page other than the first multimedia display area. The first multimedia display area displays part of the content of the target multimedia data. The first bottom navigation area displays the content of the target multimedia data other than part of the content through a transparent background and / or a Gaussian blurred background.

[0136] Optionally, the first account is an account for browsing the target multimedia data, and the terminal corresponding to the first account has the function of displaying multimedia data in full screen.

[0137] Optionally, the target multimedia data can be various types of full-screen data, corresponding to the type of the target application. In the case of a short video application, the target multimedia data can be categorized by data type, such as full-screen video data, full-screen image data, full-screen advertising data, full-screen live stream data, etc.; and by data source, the target multimedia data can be full-screen data randomly recommended to the first account, full-screen data from a multimedia data collection actively selected by the first account, or all data in the target application that meets preset conditions.

[0138] Taking video as the target multimedia data, the full-screen data randomly recommended to the first account can be considered a video. The full-screen data in the multimedia data collection actively selected by the first account can be considered all the data in a video stream. All data in the target application that meets the preset conditions can be considered all the short videos in the short video application that meet the preset conditions.

[0139] It should be noted that regardless of whether the first account is randomly recommended full-screen target multimedia data or actively chooses to enter the multimedia data collection for full-screen browsing, the first account can trigger operations on the currently displayed target page, such as clicking or swiping. The terminal responds to these trigger operations by acquiring the full-screen target multimedia data, adjusting its size to the terminal's corresponding full-screen display size, and then determining the multimedia playback page for that target multimedia data. The background color of the first bottom navigation area of ​​the multimedia playback page is changed from a preset color (e.g., black) to a transparent color, resulting in a transparent background; alternatively, the background color of the first bottom navigation area is Gaussian blurred to obtain a Gaussian blurred background. The first bottom navigation area refers to the area on the multimedia playback page excluding the first multimedia display area.

[0140] Gaussian blur, also known as Gaussian smoothing, is commonly used to reduce image noise and detail. The Gaussian blurring process involves convolving the image with a normal distribution. Images generated using Gaussian blur technology have a visual effect similar to viewing an image through frosted glass.

[0141] Because a transparent background allows the first account to fully view the content originally obscured by the first bottom navigation area, while a blurred background allows the first account to vaguely perceive the content originally obscured by the first bottom navigation area, the aforementioned improvements to the first bottom navigation area not only allow the multimedia data playback page to display part of the target multimedia data through the first multimedia display area, but also to display the content of the target multimedia data other than the aforementioned part through the first bottom navigation area. This achieves full-screen display of the target multimedia data through the multimedia data playback page, avoiding obscuring the content of the target multimedia data by the bottom navigation area, thus displaying the target multimedia data over a larger area, improving the viewing experience of the terminal account, the playback time and efficiency of the multimedia data, thereby reducing the frequency of the terminal account exiting the multimedia data viewing, and further reducing the consumption of system resources during the multimedia data display process.

[0142] In an optional embodiment, when the target multimedia data is full-screen data randomly recommended to the first account, the first account can enable the full-screen display function. Therefore, when recommending the full-screen target multimedia data to the first account, the terminal can display the target multimedia data in full screen. Enabling the full-screen display function for the first account can include at least two methods: in one method, the first account pre-enables the full-screen display function in the general settings; in another method, the first account does not pre-enable the full-screen display function in the general settings, but instead enables the full-screen display function during browsing based on prompts.

[0143] In one implementation, for cases where the first account has pre-enabled the full-screen display function in general settings, the method further includes the following steps before displaying the target page:

[0144] Display the target settings page; the target settings page includes the first full-screen enable control.

[0145] In response to the first account's activation of the first full-screen control, the first full-screen control is displayed in a preset format, and the full-screen display function is enabled.

[0146] Figure 4 This is a schematic diagram illustrating a full-screen display function according to an exemplary embodiment. In this embodiment, when a first account wants to enable the full-screen display function, it can trigger a settings page display operation. The terminal responds to the trigger operation and displays an initial settings page, which includes a first settings control. The first account triggers the first settings control, and the terminal responds to the trigger operation and displays a target settings page.

[0147] For example, the target settings page can be understood as a general settings page. This target settings page includes a first full-screen enable control. When the first account triggers the first full-screen enable control, the terminal responds to the trigger operation and displays the first full-screen enable control in a preset format, thereby enabling the full-screen display function. Thus, the first account possesses the ability to display multimedia data in full-screen mode.

[0148] Accordingly, in step S12 above, the display of the multimedia data playback page in response to the first account's triggering operation on the target page may include:

[0149] In response to the first account's triggered action on the target page, and if it is confirmed that the first account has enabled the full-screen display function, the multimedia data playback page is displayed.

[0150] In this embodiment, the target page can be the page that the first account is currently browsing in the target application. When the first account operates on the target page, it can detect whether the first account has enabled the full-screen display function. If the first account has enabled the full-screen display function, then target multimedia data that can be displayed in full screen can be recommended to the first account, and the target multimedia data can be displayed in full screen on the terminal's multimedia data playback page. Optionally, the first account's operation on the target page can include, but is not limited to, swiping, long-pressing, and clicking operations.

[0151] Figure 5 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 1 As shown in Figure 5a, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page excluding the first multimedia display area. The first multimedia display area displays a portion of the content from the target multimedia data, while the first bottom navigation area displays the content of the target multimedia data excluding the portion of the content through a transparent background. Figure 5 As shown in b, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first multimedia display area displays part of the content in the target multimedia data, and the first bottom navigation area displays the content in the target multimedia data excluding part of the content through a Gaussian blurred background.

[0152] It should be noted that in the first multimedia display area, the content of the target multimedia data, excluding some of the content, can also be displayed with a transparent background and a Gaussian blurred background. That is, a part of the content is displayed with a transparent background and another part of the content is displayed with a Gaussian blurred background.

[0153] Therefore, the full-screen display function can be enabled in advance, and during the browsing of multimedia data by the first account, target multimedia data for full-screen display can be randomly recommended to the first account. This allows the system to respond to the first account's selection operation and determine whether to display the multimedia data content in the bottom navigation area, thus displaying the target multimedia data over a wider area and achieving full-screen display of the target multimedia data. This avoids the bottom navigation area obscuring the content of the target multimedia data and improves the viewing experience for the first account. Furthermore, since the first account enables the full-screen display function in advance in the settings page, after activation, whenever full-screen multimedia data is published, the terminal will automatically and randomly recommend full-screen multimedia data to the first account based on its matching degree. This improves the recommendation efficiency of target multimedia data for full-screen display and increases the playback duration and efficiency of target multimedia data for full-screen display.

[0154] In another implementation, where the first account does not need to pre-enable the full-screen display function in the general settings, but instead enables the full-screen display function during browsing based on prompts, then in step S11 above, the target page to be displayed may include:

[0155] If the first account has not enabled full-screen display, the target page will be displayed. The target page includes a full-screen prompt message, which indicates that there is currently multimedia data being displayed in full-screen mode and asks whether to enable full-screen display.

[0156] Accordingly, in step S12 above, the display of the multimedia data playback page in response to the first account's triggering operation on the target page may include:

[0157] In response to the first account's trigger action on the full-screen prompt message, the target settings page is displayed; the target settings page includes the first full-screen enable control.

[0158] In response to the first account's activation of the first full-screen control, the first full-screen control is displayed in a preset format, and the full-screen display function is enabled.

[0159] In response to a triggered action on the target settings page, display the multimedia data playback page.

[0160] In this embodiment, if the first account has not previously enabled full-screen display through general settings, and if target multimedia data for full-screen display exists, the terminal can display a full-screen prompt message on the target page currently being viewed by the first account. This full-screen prompt message is used to indicate the existence of multimedia data for full-screen display and whether to enable the full-screen display function. It should be noted that this disclosure does not limit the display location and format of the full-screen prompt message.

[0161] If the primary account does not need to view the target multimedia data displayed in full screen, it can choose not to interact with the full-screen prompt. If the primary account does need to view the target multimedia data displayed in full screen, it can interact with the full-screen prompt, and the terminal will respond to this trigger to enable the full-screen display function.

[0162] Optionally, the process of enabling full-screen display for the first account can be as follows: The first account can interact with the full-screen prompt message. The terminal responds to this trigger operation by displaying an initial settings page, which includes a first settings control. The first account interacts with this first settings control, and the terminal responds to this trigger operation by displaying a target settings page. This target settings page can be understood as a general settings page, which includes a first full-screen enable control. The first account clicks on this first full-screen enable control, and the terminal responds to this click operation by displaying the first full-screen enable control in a preset format, thereby enabling the full-screen display function. Thus, the first account possesses the ability to display full-screen data.

[0163] Next, the first account triggers an operation to exit the target page, simultaneously displaying the multimedia data playback page, which shows the target multimedia data in full screen. This multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page excluding the first multimedia display area. The first multimedia display area displays a portion of the content from the target multimedia data, while the first bottom navigation area displays the content of the target multimedia data, excluding the portion of the content, through a transparent background and / or a Gaussian blurred background.

[0164] Therefore, even if the first account has not enabled the full-screen display function in advance, a full-screen prompt message can be displayed to prompt the first account to enable the full-screen display function. Only if the first account confirms that the full-screen display function is enabled will the target multimedia data be recommended to the first account for full-screen display. This allows the system to respond to the first account's selection operation during browsing and determine whether to display the multimedia data content in the bottom navigation area, thereby achieving full-screen display of the multimedia data and avoiding the bottom navigation area from obscuring the content of the target multimedia data, thus improving the viewing experience of the first account.

[0165] In an optional embodiment, to enhance the user's enjoyment of watching multimedia information and further improve the user's viewing experience, the following steps are continued: Figure 4 As shown, a first bottom-guide eraser control can also be displayed on the initial settings page. This first bottom-guide eraser control, when enabled, facilitates the first account's erasure of the Gaussian blur background. When the first account wants to enable the bottom-guide eraser function, it can trigger the first bottom-guide eraser control on the initial settings page. The terminal responds to this trigger operation by displaying the first bottom-guide eraser control in a preset format, thereby enabling the bottom-guide eraser function. For example, this preset format can be any highlighted format, such as a highlighted format, etc., without specific limitations.

[0166] Accordingly, after displaying the multimedia data playback page, the method further includes:

[0167] When the target multimedia data, except for some content, is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erasure operation on the Gaussian blurred background, the target multimedia data, except for some content, is displayed in the first bottom navigation area with a transparent background.

[0168] In this embodiment, if the first bottom navigation area displays content other than part of the target multimedia data through a Gaussian blurred background, and the first account wants to erase the Gaussian blurred background to make it transparent, the first account can manually erase all or part of the Gaussian blurred background in the first bottom navigation area. The erased part becomes a transparent background, thereby increasing the user's interest in watching multimedia information and further improving the user's viewing experience.

[0169] In another optional embodiment, when the target multimedia data is full-screen data from a multimedia data collection actively selected by the first account, the target multimedia data is full-screen data from the multimedia data collection, and the target page includes the multimedia data collection page corresponding to the multimedia data collection. Furthermore, the multimedia data collection page can be a collection cover, collection details page, etc., corresponding to the multimedia data collection. When the multimedia data is video, the multimedia data collection can be a collection of featured videos.

[0170] Accordingly, in step S11 above, the display target page may include:

[0171] Display the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area. The second multimedia display area is the area of ​​the multimedia data collection page other than the second bottom navigation area. The second multimedia display area displays the related content of the multimedia data collection. The background color of the second bottom navigation area is black.

[0172] Accordingly, in step S12 above, the display of the multimedia data playback page in response to the first account's triggering operation on the target page may include:

[0173] In response to the first account's triggered operation on the multimedia data collection page, the multimedia data playback page is displayed. The multimedia data playback page sequentially displays full-screen data of each episode in the multimedia data collection. Among them, the first multimedia display area sequentially displays partial content of each episode's data, and the first bottom navigation area sequentially displays the content of each episode's full-screen data, excluding the corresponding partial content, through a transparent background and / or Gaussian blur background.

[0174] In this embodiment, when the target multimedia data is full-screen data in the multimedia data collection actively selected by the first account, the first account can display the multimedia data collection page. The multimedia data collection page includes a second bottom navigation area and a second multimedia display area. The second multimedia display area is the area in the multimedia data collection page other than the second bottom navigation area.

[0175] Figure 6 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 2 ,like Figure 6 As shown in 'a', the multimedia data collection includes N multimedia data items, where N is a positive integer greater than 0. The second multimedia display area of ​​the multimedia data collection page displays related content of the multimedia data collection. For example, this related content may include, but is not limited to, the cover content and details of the multimedia data collection. The background color of the second bottom navigation area of ​​the multimedia data collection page is black, meaning that the second bottom navigation area is located above the multimedia data content, partially obscuring it.

[0176] If the first account wants to access the multimedia data collection to browse full-screen data within it, it can trigger an operation on the multimedia data collection page. The terminal responds to this trigger operation, enters the multimedia data collection, and sequentially displays the full-screen data of each episode from the collection on the multimedia data playback page. For example... Figure 6 As shown in b, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first multimedia display area can sequentially display some content of each episode's full-screen data, while the first bottom navigation area sequentially displays the content of each episode's full-screen data, excluding the corresponding content, through a transparent background.

[0177] Figure 7 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 3 ,like Figure 7 As shown in 'a', this multimedia data collection includes N multimedia data items, where N is a positive integer greater than 0. The second multimedia display area of ​​this multimedia data collection page displays related content of the multimedia data collection. For example... Figure 7 As shown in b, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first multimedia display area can sequentially display some content of each episode of full-screen data, while the first bottom navigation area sequentially displays the content of each episode of full-screen data excluding the corresponding content through a Gaussian blurred background.

[0178] It should be noted that in the first multimedia display area, the content of each episode of full-screen data, excluding the corresponding part, can be displayed sequentially using a transparent background and a Gaussian blurred background. That is, a part of the content is displayed with a transparent background and another part of the content is displayed with a Gaussian blurred background.

[0179] Taking video as the target multimedia data as an example, the multimedia data collection can be a video collection containing N videos, where N is a positive integer greater than 0. After the first account interacts with the video collection, a multimedia data playback page can be displayed. The first multimedia display area of ​​the multimedia data playback page sequentially displays partial content from the N videos, while the first bottom navigation area sequentially displays the content from the N videos, excluding the corresponding partial content, through a transparent background and / or a Gaussian blurred background.

[0180] Therefore, without requiring the first account to pre-enable the full-screen display function, the full-screen multimedia data can be recommended to the first account within the multimedia data stream. This reduces the first account's interactive operations and paths for displaying full-screen multimedia data, further enhancing the first account's interactive experience. In addition, by recommending full-screen multimedia data to the first account within the multimedia data stream, the first account can browse related full-screen data within the multimedia data collection, thereby improving the display efficiency and duration of related full-screen data and reducing the consumption of system resources during the full-screen data recommendation process.

[0181] It should be noted that the process of the first account operating the multimedia data collection page to display the multimedia data playback page can be achieved through various interactive methods, and no specific limitation is made here.

[0182] In one specific embodiment, if the second multimedia display area of ​​the multimedia data collection page includes a full-screen data recommendation entry, then the above-mentioned response to the first account's trigger operation on the multimedia data collection page, displaying the multimedia data playback page, may include:

[0183] In response to the first account's trigger action on the full-screen data recommendation entry, a multimedia data playback page is displayed.

[0184] Figure 8 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 4 , Figure 9 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 5 ,like Figure 8 As shown in a, and Figure 9As shown in 'a', a full-screen data recommendation entry can be set in the second multimedia display area of ​​the multimedia data collection page. This full-screen data recommendation entry can be set in any position in the second multimedia display area, such as at the bottom of the second multimedia display area, without any specific limitation.

[0185] When the first account wants to access the multimedia data collection and browse the full-screen data within it, the full-screen data recommendation entry can be triggered. The terminal responds to this trigger by entering the multimedia data collection and sequentially displaying the full-screen data of each episode from the collection on the multimedia data playback page. For example... Figure 8 As shown in b, partial content of each episode's full-screen data can be displayed sequentially in the first multimedia display area, while the remaining content of each episode's full-screen data, excluding the corresponding partial content, can be displayed sequentially in the first bottom navigation area using a transparent background. For example... Figure 9 As shown in b, partial content of each episode's full-screen data can be displayed sequentially in the first multimedia display area, and the content of each episode's full-screen data, excluding the corresponding partial content, can be displayed sequentially in the first bottom navigation area with a Gaussian blurred background.

[0186] When the first account wants to exit the multimedia data collection, it can swipe the multimedia data playback page, for example, swipe the multimedia data playback page to the left. The terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0187] Therefore, by setting a full-screen data recommendation entry on the multimedia data collection page, the first account can be guided into the multimedia data stream to display the data in the multimedia data stream in full screen. This allows the first account to choose whether to trigger the full-screen data viewing control to browse the data in full screen, reducing the interactive operations and interaction paths for the first account to browse full-screen data and improving the editing capabilities of the first account when browsing full-screen data.

[0188] In another specific embodiment, the second multimedia display area of ​​the multimedia data collection page includes a full-screen data prompt and a full-screen data viewing control. The full-screen data prompt is used to indicate that the multimedia data collection includes target multimedia data to be displayed in full screen, and the full-screen data viewing control is used to display the target multimedia data in full screen when triggered. Therefore, the above-mentioned response to the first account's trigger operation on the multimedia data collection page, displaying the multimedia data playback page, may include:

[0189] In response to the first account's trigger action on the full-screen data viewing control, the multimedia data playback page is displayed.

[0190] Figure 10This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 6 , Figure 11 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 7 .like Figure 10 a and Figure 11 As shown in 'a', the second multimedia display area displays full-screen data prompts. When the first account, guided by these prompts, attempts to access the multimedia data collection to browse its full-screen data, the full-screen data viewing control can be triggered. The terminal responds to this trigger, enters the multimedia data collection, and sequentially displays the full-screen data from each set within the collection on the multimedia data playback page. For example... Figure 10 As shown in b, partial content of each episode's full-screen data can be displayed sequentially in the first multimedia display area, while the remaining content of each episode's full-screen data, excluding the corresponding partial content, can be displayed sequentially in the first bottom navigation area using a transparent background. For example... Figure 11 As shown in b, partial content of each episode's full-screen data can be displayed sequentially in the first multimedia display area, while the remaining content of each episode's full-screen data, excluding the corresponding partial content, can be displayed sequentially in the first bottom navigation area using a Gaussian blurred background.

[0191] It should be noted that the full-screen data prompt and the full-screen data viewing control can be set at any location in the second multimedia display area, without any specific limitations.

[0192] When the first account wants to exit the multimedia data collection, it can swipe the multimedia data playback page, for example, swipe the multimedia data playback page to the left. The terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0193] Therefore, full-screen data prompts and full-screen data viewing controls can be displayed in the second multimedia display area. The full-screen data prompts indicate that the multimedia data collection includes target multimedia data to be displayed in full screen. The full-screen data viewing controls guide the first account to enter the multimedia data stream to play the full-screen data. This not only serves as a prompt but also allows the first account to choose whether to trigger the full-screen data viewing controls to browse the data in full screen, thereby reducing the interactive operations and interaction paths for the first account to browse full-screen data and improving the editing capabilities of the first account when browsing full-screen data.

[0194] It should be noted that the target multimedia data randomly recommended to the first account, or the target multimedia data recommended to the first account in the multimedia data stream, can be created and published by the second account, which is a different account from the first account. During the creation of the target multimedia data by the second account, it can be set to display the multimedia data in full screen. Figure 12 This is a schematic diagram illustrating a process for generating target multimedia data with full-screen display functionality, according to an exemplary embodiment. Figure 12 The above method may further include:

[0195] In step S21, a multimedia data publishing page is displayed; the multimedia data publishing page includes the target multimedia data to be published, a second settings control, and a publishing control.

[0196] In step S22, in response to the second account's trigger operation on the second settings control, a first settings window is displayed on the multimedia data publishing page; the first settings window includes a second full-screen enable control.

[0197] In step S23, in response to the second account's trigger operation on the second full-screen control, the second full-screen control is displayed in a preset format.

[0198] In step S24, in response to the second account's closing operation on the first settings window, the first settings window is closed.

[0199] In step S25, in response to the second account's trigger operation on the publishing control, target multimedia data with full-screen display capability is generated.

[0200] Figure 13 This is a schematic diagram illustrating the distribution of target multimedia data according to an exemplary embodiment, such as... Figure 13 As shown, when a second account wants to publish target multimedia data for full-screen display, it can trigger the operation of displaying a multimedia data publishing page. The terminal responds to this operation and displays the multimedia data publishing page, which includes a second settings control and a publishing control. In addition, the multimedia data publishing page may also include a multimedia data upload control. The second account operates the upload control to upload the target multimedia data to be published.

[0201] Next, the second account operates the second settings control, and the terminal responds by displaying the first settings window; the first settings window includes a second full-screen enable control. The second account operates the second full-screen enable control, and the terminal responds by displaying the second full-screen enable control in a preset format, thereby enabling the full-screen display function of the target multimedia data. Then, the second account clicks the close control on the first settings window or slides the first settings window to close it. The second account triggers the publish control, and the terminal responds by publishing the target multimedia data with full-screen display functionality.

[0202] It should be noted that the target multimedia data can be a single multimedia data or a collection of multimedia data. For a single multimedia data, the terminal can randomly recommend it to the first account. For a collection of multimedia data, the terminal can recommend the full-screen data of each episode in the multimedia data collection to the first account in the multimedia data stream.

[0203] Therefore, the second account can publish target multimedia data that supports full-screen display, which is convenient for the terminal to recommend to the first account through random recommendation or recommendation in the multimedia data stream. This increases the recommendation method and convenience of target multimedia data for full-screen display, reduces the recommendation path of target multimedia data for full-screen display, and thus increases the display duration and display efficiency of target multimedia data.

[0204] In an optional embodiment, the target multimedia data can also be all data in the target application that meets preset conditions. In this case, the first account may not need to preset the full-screen display function, and the second account may not need to publish target multimedia data that supports full-screen display. Instead, during the browsing process of the first account, the full-screen display function is enabled through the quick panel. In response to this enabling operation, the terminal obtains all multimedia data in the target application that meets the preset conditions, and adjusts the size of all multimedia data that meets the preset conditions to the size of the terminal's full-screen display. At the same time, the bottom navigation area of ​​the multimedia data playback page displaying the multimedia data that meets the preset conditions in the target application is set to a transparent background or a Gaussian blur background. Therefore, without requiring the first account to enable full-screen display or the second account to publish target multimedia data that supports full-screen display, the bottom navigation area of ​​all multimedia data playback pages involved in the target application can be adjusted to a transparent or Gaussian blurred background through the first account's operations on the target page. All multimedia data involved in the target application can then be displayed in full-screen mode through the adjusted multimedia data playback pages. This reduces the cost of full-screen data display and the consumption of system resources, and also reduces the recommended path for full-screen display of target multimedia data, thereby increasing the display duration and efficiency of target multimedia data.

[0205] For example, the multimedia data that meets the preset conditions can be multimedia data whose content is partially obscured by the bottom navigation. Examples include the personal homepage data of the first account, the data displayed in the side window, the data displayed in speed mode, the data displayed in clear screen mode, and the data displayed on the featured page.

[0206] For example, the multimedia data playback page is a business page in the target application used to display multimedia data that meets preset conditions. Examples include a personal homepage, a sliding window, a featured page, a speed-up mode page, and a clear screen mode page.

[0207] Accordingly, in step S11 above, the display target page may include:

[0208] Display the target page; the target page includes a third bottom navigation area and a third multimedia display area. The third multimedia display area is the area on the target page excluding the third bottom navigation area, and the background color of the third bottom navigation area is black.

[0209] Accordingly, in step S12 above, the display of the multimedia data playback page in response to the first account's triggering operation on the target page may include:

[0210] In response to the first account's triggered action on the target page, a second settings window is displayed; the second settings window includes a third full-screen enable control.

[0211] In response to the first account's trigger action on the third full-screen control, a multimedia data playback page is displayed.

[0212] Figure 14 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 8 ,like Figure 14 As shown in 'a', the target page can be any page within the target application. In the case of a short video application, the target page can be the currently playing page within the short video application, such as a featured page. The first account can browse multimedia data through this target page within the target application. This target page includes a third bottom navigation area and a third multimedia display area. The third multimedia display area is the area on the target page excluding the third bottom navigation area. This third multimedia display area is used to display multimedia data. The background color of the third bottom navigation area is black, meaning that the third bottom navigation area is located above the content of the multimedia data, partially obscuring the content.

[0213] During the process of the first account displaying the target page, if the first account wants to display all the data in the target application in full screen, it can interact with the target page, and the terminal will respond to this triggering operation by displaying a second settings window. For example... Figure 14 As shown in b, the second settings window includes a third full-screen activation control. For example, the first account can long-press the target page, and the second settings window can be a shortcut panel.

[0214] Next, the first account operates the third full-screen control. The terminal responds by acquiring all multimedia data from the target application that meets preset conditions, and adjusting the size of all multimedia data that meets the preset conditions to fit the full-screen display size of the terminal device. Then, as... Figure 14 As shown in 'c', the bottom navigation area of ​​the multimedia data playback page displaying the multimedia data under the preset conditions in the target application can be set to a completely transparent color. A portion of the content from the target multimedia data can be displayed in the first multimedia display area, while the remaining content of the target multimedia data can be displayed in the first bottom navigation area with a transparent background. For example, the bottom navigation areas of pages such as the personal homepage, sliding side window, featured page, speed-up mode page, and clear screen mode page can be set to a completely transparent color.

[0215] Figure 15 This is a schematic diagram illustrating full-screen display of target multimedia data according to an exemplary embodiment. Figure 9 ,like Figure 15 As shown in 'a', the target page can be any page within the target application. In the case of a short video application, the target page can be the currently playing page within the short video application, such as a featured page. The first account can browse multimedia data through this target page within the target application. The target page includes a third bottom navigation area and a third multimedia display area. The third multimedia display area is the area of ​​the target page excluding the third bottom navigation area. This third multimedia display area is used to display multimedia data. The background color of the third bottom navigation area is black, meaning it is located above the content of the multimedia data, partially obscuring it. During the first account's display of this target page, if the first account wants to display all data in the target application in full screen, it can interact with the target page. The terminal responds to this trigger operation by displaying a second settings window. For example... Figure 15 As shown in b, the second settings window includes a third full-screen enable control and a second bottom erase control.

[0216] Next, the first account operates the third full-screen control, such as... Figure 15As shown in Figure c, the bottom navigation area of ​​the multimedia data playback page displaying the multimedia data under the preset conditions in the target application is set to a Gaussian blur background. A portion of the target multimedia data is displayed in the first multimedia display area, while the remaining content is displayed in the first bottom navigation area with a transparent background. For example, the bottom navigation areas of pages such as the personal homepage, sliding window, featured page, speed-up mode page, and clear screen mode page are all set to a Gaussian blur background.

[0217] For example, when the multimedia data playback page is a featured page or a personal homepage, after responding to the first account's trigger operation on the third full-screen control, the featured page or personal homepage can be displayed. The featured page or personal homepage displays the corresponding data in full screen. The featured page or personal homepage includes a first bottom navigation area and a first multimedia display area. The first multimedia display area displays part of the content in the corresponding data, and the first bottom navigation area displays content other than part of the content through a transparent background and / or a Gaussian blurred background.

[0218] For example, when the multimedia data playback page is a sliding window, after the first account triggers the third full-screen control, other pages such as the featured page can be displayed. The sliding window is displayed in response to the first account's side operation on the other page. The sliding window displays the corresponding data in full-screen mode. The sliding window includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area in the multimedia data playback page other than the multimedia display area. The first multimedia display area displays part of the corresponding data content. The first bottom navigation area displays the content other than the part of the content through a transparent background and / or a Gaussian blur background.

[0219] For example, when the multimedia data playback page is a speed-up mode page or a clear screen mode page, after responding to the first account's trigger operation on the third full-screen enable control, the corresponding data can be displayed in full screen on the speed-up mode page or the clear screen mode page. The speed-up mode page or the clear screen mode page includes a first bottom navigation area and a first multimedia display area. The first multimedia display area displays part of the corresponding data content, and the first bottom navigation area displays content other than part of the content through a transparent background and / or a Gaussian blurred background.

[0220] In an optional embodiment, after displaying the multimedia data playback page in response to the first account's triggering operation on the third full-screen control, the method may further include:

[0221] In response to a trigger operation on a multimedia data playback page, a second settings window is displayed; wherein the background of the second settings window is a transparent background, and / or the background of the second settings window is a Gaussian blurred background.

[0222] like Figure 14 As shown in d, during the process of displaying the multimedia data playback page and showing the multimedia data under preset conditions in full screen through the multimedia data playback page, the first account can operate the multimedia data playback page. For example, by long-pressing the multimedia data playback page, the terminal responds to the multimedia data playback page and redisplays the second settings window. At this time, the background color of the second settings window is adjusted to a transparent background.

[0223] like Figure 15 As shown in d, during the process of displaying the multimedia data playback page and showing the multimedia data under preset conditions in full screen through the multimedia data playback page, the first account can operate the multimedia data playback page. For example, by long-pressing the multimedia data playback page, the terminal responds to the multimedia data playback page and redisplays the second settings window. At this time, the background color of the second settings window is adjusted to a Gaussian blur background.

[0224] Therefore, when the bottom navigation of the multimedia data playback page involved in the target application becomes transparent or Gaussian blurred, the background color of the shortcut panel triggered by the multimedia data playback page will also be adjusted accordingly, thereby providing a more immersive viewing mode and further enhancing the viewing experience of the first account.

[0225] In an optional embodiment, continue as follows Figure 15 As shown in b, when the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a Gaussian blurred background, the second settings window also includes a second bottom navigation erase control. Accordingly, after displaying the second settings window, the method further includes:

[0226] In response to a triggered operation on the second bottom eraser control, the second bottom eraser control is displayed in a preset format, and the bottom eraser function is enabled.

[0227] Accordingly, after displaying the multimedia data playback page, the above method further includes:

[0228] When the target multimedia data, except for some content, is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erasure operation on the Gaussian blurred background, the target multimedia data, except for some content, is displayed in the first bottom navigation area with a transparent background.

[0229] In this embodiment, when the first account wants to enable the bottom erase function, the second bottom erase control in the second settings window can be triggered. The terminal responds to this triggering operation by displaying the second bottom erase control in a preset format, thereby enabling the bottom erase function. For example, this preset format can be any highlighted format, such as a highlighted format, and is not specifically limited thereto.

[0230] If the first bottom navigation area displays content from the target multimedia data, excluding a portion of the content, with a Gaussian blurred background, and the first account wants to erase the Gaussian blurred background to make it transparent, the user can manually erase all or part of the Gaussian blurred background in the first bottom navigation area. The erased portion becomes a transparent background, thereby increasing the user's enjoyment of viewing multimedia information and further enhancing the user's viewing experience.

[0231] In one specific embodiment, continue as follows Figure 15 As shown in d, after the first account enables background erasure, since the background of the second settings window is a Gaussian blurred background at this time, the first account can also manually erase the background of the second settings window to make it transparent, thereby increasing the fun of watching multimedia information and further improving the user's viewing experience.

[0232] The following section, using a short video application as the target application and the target multimedia data as an example, provides an overall explanation of the multimedia data display method described above:

[0233] 1. The target multimedia data is multimedia data that supports full-screen display and was published by the second account, and the target multimedia data was randomly recommended to the first account.

[0234] Regarding the scenario where the full-screen display function is enabled in advance for the first account:

[0235] 1) The second account publishes target multimedia data that supports full-screen display. Please refer to steps S21-S25 above for this process, which is not specifically limited here.

[0236] 2) First account pre-enables full-screen display function: When the first account wants to enable the full-screen display function, it can trigger the display of the target settings page. The terminal responds to the trigger operation and displays the initial settings page, which includes a first settings control. When the first account clicks the first settings control, the terminal responds to the click operation and displays the target settings page. The target settings page can be understood as a general settings page. The target settings page includes a first full-screen enable control. When the first account clicks the first full-screen enable control, the terminal responds to the click operation and displays the first full-screen enable control in a preset format, thereby enabling the full-screen display function.

[0237] 3) In response to a trigger operation by the first account targeting the target page, and provided that the first account has enabled full-screen display, a multimedia data playback page is displayed. The multimedia data playback page displays the target multimedia data in full screen. This multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page excluding the first multimedia display area. The first multimedia display area displays a portion of the content from the target multimedia data, while the first bottom navigation area displays the content from the target multimedia data, excluding the portion of the content, through a transparent background and / or a Gaussian blurred background.

[0238] 4) The initial settings page also includes a first bottom navigation erase control. In response to a trigger operation by the first account on the first settings control, the target settings page is displayed; in response to a trigger operation on the first bottom navigation erase control, the first bottom navigation erase control is displayed in a preset format, and the bottom navigation erase function is enabled. When the target multimedia data (excluding some content) is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the target multimedia data (excluding some content) is displayed in the first bottom navigation area with a transparent background.

[0239] For cases where the full-screen display function is not enabled beforehand for the first account:

[0240] 1) The second account publishes target multimedia data that supports full-screen display. Please refer to steps S21-S25 above for this process, which is not specifically limited here.

[0241] 2) The first account can also enable the full-screen display function without prior activation in the general settings, but can do so by following the prompts during browsing. This process specifically includes:

[0242] If the first account has not enabled full-screen display, the target page is displayed. The target page includes a full-screen prompt message indicating the presence of multimedia data in full-screen mode and requesting whether to enable full-screen display. In response to the first account's trigger action on the full-screen prompt message, an initial settings page is displayed, including a first settings control. In response to the first account's trigger action on the first settings control, the target settings page is displayed. The target settings page includes a first full-screen enable control. In response to the first account's enable action on the first full-screen enable control, the first full-screen enable control is displayed in a preset format. In response to a trigger action on the target settings page, a multimedia data playback page is displayed. The multimedia data playback page displays the target multimedia data in full-screen mode. This multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page excluding the first multimedia display area. The first multimedia display area displays a portion of the target multimedia data. The first bottom navigation area displays the remaining content of the target multimedia data (excluding the portion of the content) through a transparent background and / or a Gaussian blur background.

[0243] 3) The initial settings page also includes a first bottom navigation erase control. In response to a trigger operation by the first account on the first settings control, the target settings page is displayed; in response to a trigger operation on the first bottom navigation erase control, the first bottom navigation erase control is displayed in a preset format, and the bottom navigation erase function is enabled. When the target multimedia data (excluding some content) is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the target multimedia data (excluding some content) is displayed in the first bottom navigation area with a transparent background.

[0244] Second, the target multimedia data is multimedia data published by the second account that supports full-screen display, and the target multimedia data is full-screen data in the multimedia data collection that the first account actively selects to enter, and the first account does not need to enable the full-screen display function in advance.

[0245] 1) The second account publishes target multimedia data that supports full-screen display. Please refer to steps S21-S25 above for this process, which is not specifically limited here.

[0246] 2) The first account actively selects to access full-screen data within the multimedia data collection. This process may specifically include:

[0247] In one embodiment, a multimedia data collection page is displayed; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area being the area of ​​the multimedia data collection page excluding the second bottom navigation area, the second multimedia display area displaying related content of the multimedia data collection, and the background color of the second bottom navigation area being black.

[0248] A full-screen data recommendation entry is set in the second multimedia display area of ​​the multimedia data collection page. When the first account wants to enter the multimedia data collection to browse the full-screen data in the collection, it can trigger the full-screen data recommendation entry. The terminal responds to the trigger operation, enters the multimedia data collection, and displays the full-screen data of each episode in the multimedia data collection in full screen sequentially through the multimedia data playback page. Since the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the first multimedia display area sequentially displays a portion of the content of each episode, while the first bottom navigation area sequentially displays the content of each episode except for the corresponding portion of the content through a transparent background and / or a Gaussian blur background.

[0249] When the first account wants to exit the multimedia data collection, it can swipe the multimedia data playback page, for example, swipe the multimedia data playback page to the left. The terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0250] In another approach, a multimedia data collection page is displayed; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area. The second multimedia display area is the area of ​​the multimedia data collection page other than the second bottom navigation area. The second multimedia display area displays the related content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0251] The second multimedia display area on the multimedia data collection page includes full-screen data prompts and full-screen data viewing controls. When the first account wants to enter the multimedia data collection to browse the full-screen data in the multimedia data collection, it can trigger the full-screen data viewing controls. The terminal responds to the trigger operation, enters the multimedia data collection, and displays the full-screen data of each episode in the multimedia data collection in full screen in sequence through the multimedia data playback page.

[0252] When the first account wants to exit the multimedia data collection, it can swipe the multimedia data playback page, for example, swipe the multimedia data playback page to the left. The terminal responds to the multimedia data playback page, exits the multimedia data collection, and displays the multimedia data collection page.

[0253] Third, the target multimedia data can also be all data in the target application that meets the preset conditions. The multimedia data playback page is the page in the target application used to display the target multimedia data. The first account does not need to enable the full-screen display function by default, and the second account does not need to publish the target multimedia data that supports full-screen display.

[0254] 1) In the target application, the first account can browse multimedia data through the target page. The target page includes a third bottom navigation area and a third multimedia display area. The third multimedia display area is the area on the target page other than the third bottom navigation area. The third multimedia display area is used to display media data content. The background color of the third bottom navigation area is black, that is, the third bottom navigation area is located above the multimedia data content, obscuring part of the multimedia data content.

[0255] 2) During the process of the first account displaying the target page, if the first account wants to display all the data in the target application in full screen, it can operate the target page. The terminal responds to the trigger operation and displays a second settings window, which includes a third full-screen enable control. The first account operates the third full-screen enable control, and the terminal responds to the operation by obtaining all multimedia data in the target application that meets the preset conditions, and adjusting the size of all multimedia data that meets the preset conditions to the size of the full-screen display of the terminal device. Then, the bottom navigation area of ​​the multimedia data playback page that displays the multimedia data that meets the preset conditions in the target application is set to a transparent color or a Gaussian blur background. Finally, the terminal displays the target multimedia data that meets the preset conditions in full screen through the media data playback page, thereby realizing the full-screen display of the target multimedia data in the target page through the multimedia data playback page.

[0256] 3) During the process of displaying multimedia data with preset conditions in full screen through the multimedia data playback page, the first account can operate the multimedia data playback page. For example, by long-pressing the multimedia data playback page, the terminal responds to the multimedia data playback page and redisplays the second settings window. At this time, the background color of the second settings window is adjusted to a transparent background and / or a Gaussian blurred background.

[0257] 4) When the target multimedia data, excluding some content, is displayed in the first bottom navigation area with a Gaussian blurred background, the second settings window also includes a second bottom navigation erase control. In response to a trigger operation on the second bottom navigation erase control, the second bottom navigation erase control can be displayed in a preset format, and the bottom navigation erase function can be enabled. When the target multimedia data, excluding some content, is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the target multimedia data, excluding some content, is displayed in the first bottom navigation area with a transparent background.

[0258] This disclosure also provides a multimedia data display device. Figure 16 This is a block diagram illustrating a multimedia data display device according to an exemplary embodiment. (Refer to...) Figure 16 As shown, the device includes:

[0259] The target page display module 31 is configured to display the target page.

[0260] The full-screen display module 33 is configured to perform a response to a trigger operation by the first account on the target page, and display a multimedia data playback page, in which the target multimedia data is displayed in full screen.

[0261] The multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page other than the first multimedia display area. The first multimedia display area displays part of the content of the target multimedia data. The first bottom navigation area displays the content of the target multimedia data other than the part of the content through a transparent background and / or a Gaussian blurred background.

[0262] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the device further includes:

[0263] The target settings page display module is configured to display the target settings page; the target settings page includes a first full-screen enable control;

[0264] The full-screen display module is configured to respond to the first account's opening operation on the first full-screen opening control, display the first full-screen opening control in a preset format, and enable the full-screen display function;

[0265] Accordingly, the full-screen display module includes:

[0266] The first display unit is configured to perform a trigger operation in response to the first account on the target page, and to display the multimedia data playback page when it is determined that the first account has enabled the full-screen display function.

[0267] In an optional embodiment, the target multimedia data is data randomly recommended to the first account, and the target page display module includes:

[0268] The second display unit is configured to display the target page when the first account has not enabled the full-screen display function; the target page includes full-screen prompt information, which is used to indicate that there is currently multimedia data in full-screen display and whether to enable the full-screen display function.

[0269] Accordingly, the full-screen display module includes:

[0270] The target settings page display unit is configured to execute a trigger operation in response to the first account's request for the full-screen prompt information, and display the target settings page; the target settings page includes a first full-screen enable control;

[0271] The first full-screen opening control display unit is configured to execute the opening operation response unit target page display module in response to the first account's opening operation on the first full-screen opening control, display the first full-screen opening control in a preset form, and enable the full-screen display function;

[0272] The third display unit is configured to display the multimedia data playback page in response to a trigger operation on the target settings page.

[0273] In an optional embodiment, the target settings page display module or target settings page display unit includes:

[0274] The initial settings page display unit is configured to display the initial settings page; the initial settings page includes a first settings control and a first bottom erase control.

[0275] The display activation unit is configured to perform a trigger operation in response to the first account targeting the first settings control, displaying the target settings page; and in response to a trigger operation targeting the first bottom erase control, displaying the first bottom erase control in a preset format and enabling the bottom erase function.

[0276] Accordingly, the above-mentioned device also includes:

[0277] The first erasure module is configured to, in response to the first account's erasure operation on the Gaussian blurred background, display the content of the target multimedia data, excluding the aforementioned content, in the first bottom navigation area with a transparent background when the content of the target multimedia data, excluding the aforementioned content, is displayed in the first bottom navigation area with a Gaussian blurred background.

[0278] In an optional embodiment, the target multimedia data is full-screen data in the multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the target page display module includes:

[0279] The collection page display unit is configured to display the multimedia data collection page; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is the area of ​​the multimedia data collection page other than the second bottom navigation area, the second multimedia display area displays the associated content of the multimedia data collection, and the background color of the second bottom navigation area is black.

[0280] Accordingly, the full-screen display module includes:

[0281] The fourth display unit is configured to perform a trigger operation in response to the first account on the multimedia data collection page, and display the multimedia data playback page, in which each set of full-screen data in the multimedia data collection is displayed in full screen in sequence.

[0282] The first multimedia display area sequentially displays a portion of the full-screen data from each set, while the first bottom navigation area sequentially displays the content from each set of full-screen data, excluding the corresponding portion, through a transparent background and / or a Gaussian blurred background.

[0283] In an optional embodiment, the second multimedia display area includes a full-screen data recommendation entry, and the fourth display unit includes:

[0284] The first trigger operation response subunit is configured to execute a trigger operation in response to the first account for the full-screen data recommendation entry, and display the multimedia data playback page.

[0285] In an optional embodiment, the second multimedia display area includes full-screen data prompt information and full-screen data viewing controls, wherein the full-screen data prompt information is used to indicate that the multimedia data collection includes target multimedia data to be displayed in full screen; the fourth display unit includes:

[0286] The second trigger operation response subunit is configured to execute a trigger operation in response to the first account on the full-screen data viewing control, and display the multimedia data playback page.

[0287] In an optional embodiment, the apparatus further includes:

[0288] The publishing page display module is configured to display a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second setting control, and a publishing control.

[0289] The first settings window display module is configured to perform a trigger operation on the second settings control in response to the second account, and display the first settings window on the multimedia data publishing page; the first settings window includes a second full-screen enable control;

[0290] The second full-screen control display module is configured to respond to the second account's trigger operation on the second full-screen control and display the second full-screen control in a preset format;

[0291] The closing module is configured to close the first settings window in response to a closing operation performed by the second account on the first settings window.

[0292] The publishing module and the target page display module respond to the second account's trigger operation on the publishing control and generate the target multimedia data with full-screen display function.

[0293] In an optional embodiment, the target multimedia data is multimedia data in a target application that meets preset conditions, the multimedia data playback page is a page in the target application used to display the target multimedia data, and the target page display module includes:

[0294] The fifth display unit is configured to display the target page; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area being the area of ​​the target page excluding the third bottom navigation area, and the background color of the third bottom navigation area being black;

[0295] Accordingly, the full-screen display module includes:

[0296] The second settings window display unit is configured to display a second settings window in response to a trigger operation by the first account on the target page; the second settings window includes a third full-screen enable control;

[0297] The sixth display unit is configured to perform a trigger operation in response to the first account on the third full-screen control, and display the multimedia data playback page.

[0298] In an optional embodiment, the apparatus further includes:

[0299] The second setting window display unit is configured to perform a trigger operation in response to the multimedia data playback page and display the second setting window;

[0300] Wherein, the background of the second settings window is a transparent background, and / or the background of the second settings window is a Gaussian blurred background.

[0301] In an optional embodiment, when the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a Gaussian blurred background, and the second settings window further includes a second bottom navigation erase control, then the device further includes:

[0302] The erase function activation module is configured to perform a trigger operation in response to the first account on the second bottom erase control, display the second bottom erase control in a preset form, and enable the bottom erase function;

[0303] Accordingly, the device further includes:

[0304] The second erasure module is configured to, in response to the first account's erasure operation on the Gaussian blurred background, display the content of the target multimedia data, excluding the aforementioned portion of the content, in the first bottom navigation area with a transparent background when the content of the target multimedia data, excluding the aforementioned portion of the content, is displayed in the first bottom navigation area with a Gaussian blurred background.

[0305] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0306] In an exemplary embodiment, an electronic device for displaying multimedia data is also provided, including a processor; a memory for storing processor-executable instructions; wherein, when the processor is configured to execute the instructions stored in the memory, it implements the steps of any of the multimedia data display methods in the above embodiments.

[0307] The electronic device can be a terminal, a server, or a similar computing device. Taking a server as an example... Figure 17This is a block diagram illustrating an electronic device for displaying multimedia data according to an exemplary embodiment. The electronic device 40 can vary significantly due to different configurations or performance characteristics. It may include one or more central processing units (CPUs) 41 (CPUs 41 may include, but are not limited to, microprocessors (MCUs) or programmable logic devices (FPGAs), a memory 43 for storing data, and one or more storage media 42 (e.g., one or more mass storage devices) for storing application programs 423 or data 422. The memory 43 and storage media 42 may be temporary or persistent storage. The program stored in the storage media 42 may include one or more modules, each module including a series of instruction operations on the electronic device. Furthermore, the CPU 41 may be configured to communicate with the storage media 42 and execute the series of instruction operations in the storage media 42 on the electronic device 40. Electronic device 40 may also include one or more power supplies 46, one or more wired or wireless network interfaces 45, one or more input / output interfaces 44, and / or one or more operating systems 421, such as Windows Server™, Mac OS X™, Unix™, Linux™, FreeBSD™, etc.

[0308] The input / output interface 44 can be used to receive or send data via a network. Specific examples of the network described above may include a wireless network provided by the communication provider of the electronic device 40. In one example, the input / output interface 44 includes a network interface controller (NIC), which can connect to other network devices via a base station to communicate with the Internet. In an exemplary embodiment, the input / output interface 44 can be a radio frequency (RF) module for wireless communication with the Internet.

[0309] Those skilled in the art will understand that Figure 17 The structure shown is for illustrative purposes only and does not limit the structure of the electronic device described above. For example, electronic device 40 may also include... Figure 17 The more or fewer components shown, or having the same Figure 17 The different configurations shown.

[0310] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the steps of any of the multimedia data display methods described above.

[0311] In an exemplary embodiment, a computer program product is also provided, including a computer program that, when executed by a processor, implements the multimedia data display method provided in any of the above embodiments.

[0312] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this disclosure can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0313] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0314] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A multimedia data display method, characterized in that, The method includes: Display the target page; In response to a trigger operation by a first account on the target page, a multimedia data playback page is displayed, in which target multimedia data is displayed in full screen. The target multimedia data is multimedia data in a target application that meets preset conditions, and the multimedia data playback page is a page in the target application used to display the target multimedia data. The process of displaying the multimedia data playback page in response to a trigger operation by the first account on the target page includes: in response to a trigger operation by the first account on the target page, displaying a second settings window; the second settings window includes a third full-screen enable control and a second bottom navigation erase control; in response to a trigger operation by the first account on the third full-screen enable control, displaying the multimedia data playback page; wherein, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area, the first bottom navigation area being the area of ​​the multimedia data playback page excluding the first multimedia display area, the first multimedia display area displaying a portion of the content in the target multimedia data, and the first bottom navigation area displaying the content in the target multimedia data excluding the portion of content through a transparent background and / or a Gaussian blur background; When the target multimedia data, excluding the aforementioned content, is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the target multimedia data, excluding the aforementioned content, is displayed in the first bottom navigation area with a transparent background; the bottom navigation erase function is activated in response to the first account's trigger operation on the second bottom navigation erase control, by displaying the second bottom navigation erase control in a preset format.

2. The multimedia data display method according to claim 1, characterized in that, The target multimedia data is data randomly recommended to the first account. Before displaying the target page, the method further includes: Display the target settings page; the target settings page includes a first full-screen enable control; In response to the first account's operation to enable the first full-screen control, the first full-screen control is displayed in a preset format, and the full-screen display function is enabled. The response to the first account's triggering operation on the target page, displaying the multimedia data playback page, includes: In response to the first account's trigger operation on the target page, if it is determined that the first account has enabled the full-screen display function, the multimedia data playback page is displayed.

3. The multimedia data display method according to claim 1, characterized in that, The target multimedia data is data randomly recommended to the first account, and the display of the target page includes: If the first account has not enabled the full-screen display function, the target page is displayed; the target page includes a full-screen prompt message, which is used to indicate that there is currently multimedia data in full-screen display and whether to enable the full-screen display function. The response to the first account's triggering operation on the target page, displaying the multimedia data playback page, includes: In response to the first account's triggering operation on the full-screen prompt information, a target settings page is displayed; the target settings page includes a first full-screen enable control; In response to the first account's operation to enable the first full-screen control, the first full-screen control is displayed in a preset format, and the full-screen display function is enabled. In response to a trigger operation on the target settings page, the multimedia data playback page is displayed.

4. The multimedia data display method according to claim 2 or 3, characterized in that, The display target settings page includes: Display the initial settings page; the initial settings page includes a first settings control and a first bottom erase control; In response to the first account's trigger operation on the first settings control, the target settings page is displayed; in response to the trigger operation on the first bottom erase control, the first bottom erase control is displayed in a preset format, and the bottom erase function is enabled. After displaying the multimedia data playback page, the method further includes: When the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a Gaussian blurred background, in response to the first account's erase operation on the Gaussian blurred background, the content of the target multimedia data other than the aforementioned portion is displayed in the first bottom navigation area with a transparent background.

5. The multimedia data display method according to claim 1, characterized in that, The target multimedia data is full-screen data from a multimedia data collection, the target page includes a multimedia data collection page corresponding to the multimedia data collection, and the display target page includes: The multimedia data collection page is displayed; the multimedia data collection page includes a second bottom navigation area and a second multimedia display area, the second multimedia display area is the area of ​​the multimedia data collection page excluding the second bottom navigation area, and the second multimedia display area displays the related content of the multimedia data collection; the background color of the second bottom navigation area is black; The response to the first account's triggering operation on the target page, displaying the multimedia data playback page, includes: In response to the first account's trigger operation on the multimedia data collection page, the multimedia data playback page is displayed, in which each set of full-screen data in the multimedia data collection is displayed in full screen in sequence. The first multimedia display area sequentially displays a portion of the full-screen data from each set, while the first bottom navigation area sequentially displays the content from each set of full-screen data, excluding the corresponding portion, through a transparent background and / or a Gaussian blurred background.

6. The multimedia data display method according to claim 5, characterized in that, The second multimedia display area includes a full-screen data recommendation entry. The step of displaying the multimedia data playback page in response to a trigger operation by the first account on the multimedia data collection page includes: In response to the first account's trigger operation on the full-screen data recommendation entry, the multimedia data playback page is displayed.

7. The multimedia data display method according to claim 5, characterized in that, The second multimedia display area includes full-screen data prompt information and full-screen data viewing controls. The full-screen data prompt information is used to indicate that the multimedia data collection includes target multimedia data for full-screen display. The step of displaying the multimedia data playback page in response to a trigger operation by the first account on the multimedia data collection page includes: In response to the first account's trigger operation on the full-screen data viewing control, the multimedia data playback page is displayed.

8. The multimedia data display method according to claim 2 or 5, characterized in that, The method further includes: Display a multimedia data publishing page; the multimedia data publishing page includes the target multimedia data to be published, a second settings control, and a publishing control; In response to a trigger operation by the second account on the second settings control, a first settings window is displayed on the multimedia data publishing page; the first settings window includes a second full-screen enable control; In response to the second account's trigger operation on the second full-screen control, the second full-screen control is displayed in a preset format; In response to the second account's closing operation on the first settings window, the first settings window is closed; In response to the second account's trigger operation on the publishing control, the target multimedia data with full-screen display capability is generated.

9. The multimedia data display method according to claim 1, characterized in that, The target page to be displayed includes: The target page is displayed; the target page includes a third bottom navigation area and a third multimedia display area, the third multimedia display area being the area of ​​the target page excluding the third bottom navigation area, and the background color of the third bottom navigation area being black.

10. The multimedia data display method according to claim 9, characterized in that, After displaying the multimedia data playback page in response to the first account's triggering operation on the third full-screen control, the method further includes: In response to a trigger operation on the multimedia data playback page, the second settings window is displayed; Wherein, the background of the second settings window is a transparent background, and / or the background of the second settings window is a Gaussian blurred background.

11. A multimedia data display device, characterized in that, The device includes: The target page display module is configured to display the target page. A full-screen display module is configured to execute a multimedia data playback page in response to a trigger operation by a first account on the target page. The multimedia data playback page displays target multimedia data in full screen. The target multimedia data is multimedia data in a target application that meets preset conditions. The full-screen display module includes: a second settings window display unit, configured to execute a second settings window in response to a trigger operation by the first account on the target page; the second settings window includes a third full-screen enable control and a second bottom navigation erase control; a sixth display unit, configured to execute a multimedia data playback page in response to a trigger operation by the first account on the third full-screen enable control; wherein, the multimedia data playback page includes a first bottom navigation area and a first multimedia display area. The first bottom navigation area is the area of ​​the multimedia data playback page other than the first multimedia display area. The first multimedia display area displays part of the content in the target multimedia data. The first bottom navigation area displays the content in the target multimedia data other than the part of the content through a transparent background and / or a Gaussian blur background. The first erasure module is configured to, in response to the first account's erasure operation on the Gaussian blurred background, display the target multimedia data (excluding the aforementioned content) with a transparent background in the first bottom navigation area when the content of the target multimedia data is displayed with a Gaussian blurred background in the first bottom navigation area; the bottom navigation erase function is activated in response to the first account's trigger operation on the second bottom navigation erase control, displaying the second bottom navigation erase control in a preset form.

12. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the multimedia data display method as described in any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the multimedia data display method as described in any one of claims 1 to 10.

Images