A precise customer acquisition and marketing strategy optimization system based on AI analysis

Through an AI-based precise customer acquisition and marketing strategy optimization system, the economic data of users and regions are analyzed, and the user consumption representation trends and purchase decision indexes are constructed. The problem of not considering the economic situation of the user's location in the existing technology is solved, and personalized recommendation and precise marketing are achieved.

CN119741039AInactive Publication Date: 2025-04-01BEIJING CROSSTEK TECH INC
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Patent Information

Application Number
CN202510252156.7
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-03-05
Publication Date
2025-04-01
Estimated Expiration
Not applicable · inactive patent

AI Technical Summary

Technical Problem

The prior art does not consider the impact of the income level and consumption level of the user's location on user consumption, and the recommendation results caused by the failure to optimize the order of product recommendations are not applicable to each user.

Method used

It provides an accurate customer acquisition and marketing strategy optimization system based on AI analysis. It obtains user consumption information and regional economic indicators through the information acquisition module. The information processing module analyzes user and region economic data. The portrait analysis module constructs user consumption representation trends and purchase decision indexes. The recommendation decision module determines product recommendation strategies based on these data.

Benefits of technology

Improve user satisfaction and purchase conversion rate through personalized recommendations, ensure accurate recommendations based on real-time updated data, reduce recommendation errors, and improve the system's dynamic adaptability.

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Abstract

The present invention relates to the field of data analysis technology, and in particular to a precise customer acquisition and marketing strategy optimization system based on AI analysis, including an information acquisition module, an information processing module, a portrait analysis module and a recommendation decision module; wherein the information processing module determines the shopping level and shopping characterization parameters of each region, and determines the location, monthly consumption level, shopping characterization value, browsing parameter and additional purchase parameter of each platform user; the portrait analysis module determines the consumption characterization trend of each user according to the shopping characterization value of each user and the shopping characterization parameter of its location, and determines the purchase decision index according to the browsing parameter, additional purchase rate and additional purchase parameter to determine the purchase decision status of each user; the recommendation decision module determines the commodity recommendation strategy for each user according to the consumption characterization trend, return rate and purchase decision status of each user. The present invention helps to improve user satisfaction and also provides a more scientific and reasonable commodity recommendation scheme for the platform.
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