Recommended interactive methods, devices, electronic devices, and storage media

Abstract

This disclosure relates to a method, apparatus, electronic device, and storage medium for interactive recommendation of objects. The method includes: displaying multiple object-related images corresponding to a recommended object on an information feed page; the multiple object-related images include a target image, which is an object-related image containing recommended interactive content, the recommended interactive content indicating content that needs to be input for the interaction; responding to a triggering operation of the target image, displaying a recommended object interaction window for interaction based on the recommended interactive content; the recommended object interaction window displays the recommended interactive content. According to the technical solution provided by this disclosure, richer information about the association of recommended objects can be revealed, and the convenience and effectiveness of recommended interaction can be improved, as well as the utilization rate of displayed resources can be increased.

Description

Technical Field

[0001] This disclosure relates to the field of multimedia technology, and in particular to a method, apparatus, electronic device, and storage medium for interactive recommendation. Background Technology

[0002] With the development of multimedia technology, interactive experiences based on multimedia resources are becoming increasingly rich. For example, in the process of displaying recommended objects during short video presentations, related technologies generally display image cards of recommended objects. However, the image card display style is monotonous and the amount of information is limited. Moreover, triggering an image card usually requires jumping to a new page to view more information, resulting in cumbersome operation paths and low interaction rates. Summary of the Invention

[0003] This disclosure provides a method, apparatus, electronic device, and storage medium for interactive recommendation, aiming to at least address the problems of improving resource utilization and ease of recommendation interaction in related technologies. The technical solution of this disclosure is as follows:

[0004] According to a first aspect of the present disclosure, a method for recommending interaction objects is provided, comprising:

[0005] The information feed page displays multiple object-related images corresponding to the recommended object; the multiple object-related images include a target image, which is an object-related image containing recommended interactive content, and the recommended interactive content is used to indicate the content that needs to be input for the interaction;

[0006] In response to a triggering operation on the target image, a recommendation object interaction window is displayed, which allows interaction based on the recommended interactive content; the recommendation object interaction window displays the recommended interactive content.

[0007] In one possible implementation, the recommended interactive content is information acquisition interactive content; the recommended object interaction window is a recommended object interaction pop-up; the step of displaying the recommended object interaction window based on the recommended interactive content in response to the triggering operation of the target image includes:

[0008] In response to the triggering operation of the target image, a pop-up window for recommending objects corresponding to the information acquisition interactive content is displayed, and the pop-up window for recommending objects displays an information input area corresponding to the information acquisition interactive content.

[0009] In one possible implementation, the recommended interactive content is information retrieval interactive content, and the target image further includes a non-editable information input area corresponding to the information retrieval interactive content; the recommended object interaction window is the editable information input area; the process of displaying the recommended object interaction window based on the recommended interactive content in response to a trigger operation of the target image includes:

[0010] In response to a triggering operation on the target image, the information input area in the non-editable state of the target image is updated to the information input area in the editable state.

[0011] In one possible implementation, the recommended interactive content is a first question-and-answer interactive content for the recommended object, and the recommended object interaction window is a conversation window between the target account and the target business party; the step of displaying the recommended object interaction window based on the recommended interactive content in response to the triggering operation of the target image includes:

[0012] In response to the triggering operation of the target image, a conversation window between the target account and the target business party is displayed; the conversation window displays a first conversation message sent by the target account, the content of which is the first question and interaction content;

[0013] The target account is the account that performs the triggering operation, and the target business party is the business party corresponding to the recommended object.

[0014] In one possible implementation, the method further includes:

[0015] In response to the question update command, the target image is switched to display a second question-and-answer interactive content for the recommended object.

[0016] In one possible implementation, the session window also displays multiple first preset questions; the method further includes:

[0017] When a target question among the plurality of first preset questions is triggered, the target question is displayed in the session window as a second session message sent by the target account.

[0018] In one possible implementation, a question-changing control is displayed at the associated positions of the plurality of first preset questions; the method further includes:

[0019] When the question-changing control is triggered, multiple second preset questions are displayed, which are different from the multiple first preset questions.

[0020] In one possible implementation, the method further includes:

[0021] In response to an interactive feedback instruction triggered by the interactive window of the recommended object, interactive feedback information corresponding to the recommended interactive content is displayed.

[0022] In one possible implementation, the step of displaying interactive feedback information corresponding to the recommended interactive content in response to an interactive feedback instruction triggered based on the interactive window of the recommended object includes any of the following:

[0023] In response to a confirmation instruction that interactive feedback information is entered in the information input area, the interactive feedback information is displayed in the information input area and stored.

[0024] Alternatively, in response to a reply instruction in the first session message, a third session message replying to the first session message may be displayed in the session window.

[0025] In one possible implementation, the method further includes:

[0026] In response to the image switching display operation of the multiple object-related images, the multiple object-related images are switched and displayed.

[0027] In one possible implementation, the recommended object interaction window further displays an object association interaction entry control for the recommended object; the method further includes:

[0028] When the object association interaction entry control is triggered, the page corresponding to the object association interaction entry control is displayed; the page corresponding to the object association interaction entry control is used to complete the object association interaction corresponding to the object association interaction entry control.

[0029] According to a second aspect of the present disclosure, a recommendation object interaction device is provided, comprising:

[0030] The display module is configured to display multiple object-related images corresponding to the recommended object on the information flow page; the multiple object-related images include a target image, which is an object-related image containing recommended interactive content, and the recommended interactive content is used to indicate the content that needs to be input for the interaction.

[0031] The interaction module is configured to perform a trigger operation in response to the target image and display a recommendation object interaction window that allows interaction based on the recommended interactive content; the recommendation object interaction window displays the recommended interactive content.

[0032] In one possible implementation, the recommended interactive content is information retrieval interactive content; the recommended object interaction window is a recommended object interaction pop-up; the interaction module includes:

[0033] The first interaction unit is configured to perform a trigger operation in response to the target image and display a recommendation object interaction pop-up window corresponding to the information acquisition interaction content. The recommendation object interaction pop-up window displays an information input area corresponding to the information acquisition interaction content.

[0034] In one possible implementation, the recommended interactive content is information retrieval interactive content, and the target image further includes a non-editable information input area corresponding to the information retrieval interactive content; the recommended object interaction window is the editable information input area; the interaction module includes:

[0035] The second interaction unit is configured to perform a trigger operation in response to the target image, updating the information input area in the non-editable state of the target image to the information input area in the editable state.

[0036] In one possible implementation, the recommended interactive content is a first question-and-answer interactive content for the recommended object, and the recommended object interaction window is a conversation window between the target account and the target business party; the interaction module includes:

[0037] The third interaction unit is configured to perform a trigger operation in response to the target image and display a conversation window between the target account and the target business party; the conversation window displays a first conversation message sent by the target account, the content of which is the first question interaction content;

[0038] The target account is the account that performs the triggering operation, and the target business party is the business party corresponding to the recommended object.

[0039] In one possible implementation, the device further includes:

[0040] The question display module is configured to respond to a question update command by switching the display of a second interactive question for the recommended object in the target image.

[0041] In one possible implementation, the session window also displays a plurality of first preset questions; the device further includes:

[0042] The preset question triggering module is configured to, when a target question among the plurality of first preset questions is triggered, display the target question as a second session message sent by the target account in the session window.

[0043] In one possible implementation, a question-changing control is displayed at the associated positions of the plurality of first preset questions; the device further includes:

[0044] The question replacement module is configured to display multiple second preset questions when the question replacement control is triggered. These multiple second preset questions are different from the multiple first preset questions.

[0045] In one possible implementation, the device further includes:

[0046] The interactive feedback module is configured to execute interactive feedback instructions that trigger the recommended interactive content based on the interactive window of the recommended object, and to display interactive feedback information corresponding to the recommended interactive content.

[0047] In one possible implementation, the interactive feedback module includes:

[0048] The first interactive feedback unit is configured to execute a confirmation command in response to the input of interactive feedback information in the information input area, display the interactive feedback information in the information input area, and store the interactive feedback information.

[0049] Alternatively, the second interactive feedback unit is configured to execute a reply instruction in response to the first session message and display a third session message in the session window that replies to the first session message.

[0050] In one possible implementation, the device further includes:

[0051] The object-associated image switching module is configured to perform an image switching display operation in response to the multiple object-associated images, switching the display of the multiple object-associated images.

[0052] In one possible implementation, the recommended object interaction window further displays an object association interaction entry control for the recommended object; the device also includes:

[0053] The association interaction module is configured to display the page corresponding to the object association interaction entry control when the object association interaction entry control is triggered; the page corresponding to the object association interaction entry control is used to complete the object association interaction corresponding to the object association interaction entry control.

[0054] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0055] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any of the methods described in the first aspect of the present disclosure.

[0056] According to a fifth aspect of the present disclosure, a computer program product is provided, including computer instructions that, when executed by a processor, cause a computer to perform the method described in any one of the first aspects of the present disclosure.

[0057] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0058] By displaying multiple object-related images corresponding to recommended objects on the information feed page, including a target image (which contains recommended interactive content), the display style of recommended objects becomes more flexible and diverse, revealing richer information and improving the utilization rate of display resources. The target image carries the recommended interactive content based on the recommended object and can also reveal this content, which indicates the input required for the interaction, providing a foundation for further interaction. Furthermore, in response to a triggering operation on the target image, an interactive window for the recommended object based on the recommended interactive content is displayed. This window displays the recommended interactive content, allowing triggering the target image to enter the corresponding interactive window based on the embedded recommended interactive content. This allows users to understand the interactive content after triggering the target image beforehand, increasing their willingness to interact, making recommended interaction more convenient, and improving the continuity of interaction after triggering. This also enhances the linkage between the information revealed by the recommended object and the interaction based on the revealed information.

[0059] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0060] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0061] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment.

[0062] Figure 2 This is a flowchart illustrating a method for recommending objects to interact, according to an exemplary embodiment.

[0063] Figure 3 This is a schematic diagram illustrating the display of multiple object-related images in an information flow page according to an exemplary embodiment.

[0064] Figure 4This is a schematic diagram illustrating an information feed page displaying multiple object-related images corresponding to a recommended object, according to an exemplary embodiment.

[0065] Figure 5 This is a schematic diagram illustrating an interactive pop-up window that displays recommended objects corresponding to interactive content for obtaining information, according to an exemplary embodiment.

[0066] Figure 6 This is a schematic diagram illustrating a session window between a target account and a target business party, according to an exemplary embodiment.

[0067] Figure 7 This is a schematic diagram illustrating a query update display according to an exemplary embodiment.

[0068] Figure 8 This is a block diagram illustrating a recommendation object interaction device according to an exemplary embodiment.

[0069] Figure 9 This is a block diagram illustrating an electronic device for recommending object interaction according to an exemplary embodiment.

[0070] Figure 10 This is a block diagram illustrating an electronic device for recommending object interaction based on an exemplary embodiment. Detailed Implementation

[0071] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0072] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0073] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, such as... Figure 1 As shown, the application environment may include server 01 and terminal 02.

[0074] In an optional embodiment, terminal 02 can be used for processing interactions with recommended objects. Specifically, terminal 02 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, and Windows.

[0075] In an optional embodiment, server 01 can recommend background support for object interaction. Specifically, server 01 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0076] In addition, it should be noted that, Figure 1 The example shown is merely one application environment of the recommendation object interaction method provided in this disclosure.

[0077] In the embodiments described in this specification, the server 01 and the terminal 02 can be directly or indirectly connected through wired or wireless communication, and this application does not impose any restrictions on this.

[0078] It should be noted that the following diagram illustrates one possible sequence of steps, and it is not strictly required to follow this order. Some steps can be performed in parallel without interdependence. The user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data used for display, training data, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0079] Figure 2 This is a flowchart illustrating a recommendation object interaction method according to an exemplary embodiment. Figure 2 As shown, it may include the following steps.

[0080] In step S201, multiple object-related images corresponding to the recommended object are displayed on the information flow page; the multiple object-related images include a target image, which is an object-related image containing recommended interactive content.

[0081] In the embodiments of this specification, the information feed page can refer to the video feed page used to display recommended videos in the target application. For example, the target application may include, but is not limited to, short video applications.

[0082] The recommended object can refer to an object recommended when a recommended video is played, such as a brand or product. The multiple object-related images corresponding to the recommended object can refer to multiple images associated with the recommended object, which can be used to describe the recommended object and indicate interactive content based on the recommended object. For example, the interactive content included in the target object can be recommended. Exemplarily, these multiple object-related images can be stacked, which makes it easy to know the number of object-related images and provides a basis for further browsing by the user; alternatively, the display of multiple object-related images can be such that when one object-related image is displayed, the other object-related images can be hidden. This disclosure does not limit this.

[0083] Optionally, there can be one or more recommended objects. For example, in the case of multiple recommended objects, the business types corresponding to these multiple recommended objects can be the same, such as all being training business types. This makes the recommended objects more abundant and easier to compare, and this disclosure does not limit this. When multiple object-related images correspond to the same recommended object, the information richness of a recommended object can be displayed, and more sufficient reference information can be provided for further interaction.

[0084] In the embodiments of this specification, recommended interactive content can be used to indicate the content that needs to be input for the interaction; that is, the recommended interactive content can be an input-based interaction method. For example, recommended interactive content can include, but is not limited to, information input guidance content and information retrieval interactive content. For instance, information input guidance content can guide the input of questions or guide the input interaction method. Information retrieval interactive content can be used to indicate the information that needs to be retrieved for the interaction. For example, recommended interactive content can be such as… Figure 4 As shown in the lower right image, the interactive instructions require input of information A and information B. For example, information A can be a nickname, and information B can be contact information; this disclosure does not limit this.

[0085] In one example, refer to Figure 3 When short video A is playing on the information feed page, recommended content can be displayed on the screen of short video A, such as... Figure 3 The three object-related images shown in Figure 31 are stacked. Optionally, as... Figure 4As shown, when displaying multiple object-related images of a recommended object, other object-related images besides the target image can be displayed first, followed by the target image. This allows users to understand the recommended object beforehand, providing a foundation for interaction based on the target image. This disclosure does not limit this approach. Specifically, it can be as follows: Figure 4 As shown in the lower right image, the target image contains information-related recommended interactive content, which can indicate the information required to interact based on the recommended object.

[0086] In one possible implementation, multiple object-related images can be displayed at preset intervals. For example, if the display time of the currently displayed object-related image reaches the preset time, the next object-related image is displayed. This process is repeated sequentially or cyclically. This disclosure does not limit the scope of the implementation.

[0087] In an optional implementation, multiple object-related images can also be manually switched between, allowing for flexible browsing without waiting for a preset time. Based on this, the method may further include: switching the display of multiple object-related images in response to an image switching operation. For example, the image switching operation is a swipe operation on the object-related image, such as a left swipe. A left swipe operation can be performed on the currently displayed object-related image, and in response to this left swipe operation, the display of the object-related image below the currently displayed object-related image is switched. By sequentially performing left swipe operations in this way, multiple object-related images can be switched between display, allowing for the viewing of multiple object-related images.

[0088] In step S203, in response to the triggering operation of the target image, a recommendation object interaction window is displayed to interact with the recommended interactive content; the recommendation object interaction window displays the recommended interactive content.

[0089] In the embodiments of this specification, recommended interactive content can refer to interactive content recommended for a recommended object, which can be used to indicate interactive content and / or interactive methods based on the recommended object, such as question-and-answer interaction, information acquisition interaction, etc., based on the recommended object. This disclosure does not limit this. Accordingly, the recommended object interaction window can be used for interaction based on the recommended interactive content.

[0090] For example, the triggering operation may include, but is not limited to, clicking, double-clicking, long-pressing, etc., and this disclosure does not limit it.

[0091] In practical applications, you can click on the target image, for example, click... Figure 5 51 in the middle, Figure 5The target image shown in Figure 51 contains interactive information retrieval content for information A and information B that require input, which can be viewed as an information interaction card for the recommended object. Optionally, Figure 5 The target image shown in Figure 51 can also contain the business entity corresponding to the recommended object, for example... Figure 5 The “XXXXXX” shown in Figure 51. Correspondingly, in response to a triggering operation on the target image, a recommendation object interaction window can be displayed, allowing interaction based on recommended interactive content, such as… Figure 5 As shown in the right-hand image, since the recommended interactive content in the target image indicates that information A and information B need to be filled in, an input keyboard and input areas for filling in information A and information B can be displayed, for example... Figure 5 52 shown.

[0092] By displaying multiple object-related images corresponding to recommended objects on the information feed page, including a target image (which contains recommended interactive content), the display style of recommended objects becomes more flexible and diverse, revealing richer information and improving the utilization rate of display resources. The target image carries the recommended interactive content based on the recommended object and can also reveal this content, which indicates the input required for the interaction, providing a foundation for further interaction. Furthermore, in response to a triggering operation on the target image, an interactive window for the recommended object based on the recommended interactive content is displayed. This window displays the recommended interactive content, allowing triggering the target image to enter the corresponding interactive window based on the embedded recommended interactive content. This allows users to understand the interactive content after triggering the target image beforehand, increasing their willingness to interact, making recommended interaction more convenient, and improving the continuity of interaction after triggering. This also enhances the linkage between the information revealed by the recommended object and the interaction based on the revealed information.

[0093] In one example, the recommended interactive content could be interactive content for information retrieval; the recommended object interaction window could be a recommended object interaction pop-up, for example... Figure 5 As shown in Figure 52. Based on this, the above-mentioned interactive window for displaying recommended objects based on recommended interactive content in response to the triggering operation of the target image includes: in response to the triggering operation of the target image, displaying a pop-up window for recommended objects corresponding to the information acquisition interactive content, wherein the pop-up window for recommended objects displays an information input area corresponding to the information acquisition interactive content, for example... Figure 5 The input boxes corresponding to "Information A" and "Information B" are shown in Figure 52. Optionally, as... Figure 5 As shown in Figure 52, the recommended object interaction pop-up can also display interactive controls, such as... Figure 5As shown in Figure 52, these can include, but are not limited to, "Book Now" and "View Details." For example, if the recommended object is a course, "Book Now" can be used to book the course, and "View Details" can be used to view a detailed introduction of the course. By setting interactive content for recommendations, interactive content can be obtained for the information, and the interactive window for the recommended object can be a pop-up window for interaction with the recommended object. This achieves the effect of information interaction in a pop-up manner, shortens the recommendation interaction link, and makes the interaction more convenient and efficient.

[0094] Optionally, when the recommended interactive content is information retrieval interactive content, the target image may also include an information input area in a non-editable state corresponding to the information retrieval interactive content. Correspondingly, the recommended object interaction window is an information input area in an editable state. Based on this, the above-mentioned response to a triggering operation on the target image, displaying a recommended object interaction window that interacts based on the recommended interactive content, includes: updating the non-editable information input area in the target image to an editable information input area in response to a triggering operation on the target image. For example, the non-editable information input area may refer to... Figure 5 The 51 information input boxes can be in a non-editable state, meaning they can indicate the content required for interaction, but cannot be entered. By switching the editing state of the recommended interactive content in the target image, interactions based on the recommended interactive content can save display resources and enable further interaction.

[0095] In one alternative implementation, the target image may also include an information input area with an editable state corresponding to the interactive information acquisition content. This allows for direct information interaction within the target image, resulting in a shorter operation path and higher utilization of display resources.

[0096] In another example, the aforementioned recommended interactive content is a first question-and-answer interaction with the recommended object. Accordingly, the recommended object interaction window can be a conversation window between the target account and the target business party; for example, this conversation window can be hosted within a conversation page. Based on this, the aforementioned recommended object interaction window, which displays interaction based on the recommended interactive content in response to a triggering operation of the target image, includes:

[0097] In response to a trigger action on the target image, display a conversation window between the target account and the target business party, such as clicking... Figure 6 The target image shown in Figure 61 can display Figure 6 The right-hand side image shows the conversation window. This window displays the first conversation message sent by the target account. The content of this first conversation message is the first question / interaction content, such as... Figure 6The "xxxxxxxxxxx?" shown is an example. The target account can be the account that performs the aforementioned triggering operation, and the target business party can be the business party corresponding to the recommended object. When the recommended interaction content is the first question-and-answer interaction content for the recommended object, a conversation window can be displayed for quick question-and-answer interaction. Interaction based on the recommended object is more convenient and efficient. Furthermore, the conversation window displays the first conversation message sent by the target account, the content of which is the first question-and-answer interaction content. This makes browsing and interaction based on the recommended object more coherent and provides a better user experience.

[0098] Reference Figure 6 The left side of the image Figure 7 As shown, the method may further include: in response to a question update instruction, switching the display of second question interaction content for the recommended object in the target image, for example, switching to displaying... Figure 7 The "XXXXXXXXXXXXXXXXXXXXXXXXXX?" in the document refers to a question update command that can be triggered based on the question display interval. For example, if the interval is 1 second, the command can be triggered when a question has been displayed for 1 second. Alternatively, the command can be triggered manually, such as by swiping up or down the area containing the first interactive question. This disclosure does not limit the method used. By displaying different questions, the probability of further interaction can be increased, and the utilization rate of display resources can be improved.

[0099] Reference Figure 6 In the diagram on the right, in one possible implementation, the session window could also display multiple first-preset questions, such as... Figure 6 As shown in Figure 62. Based on this, the method may further include: when a target question among multiple first preset questions is triggered, displaying the target question as a second conversation message sent by the target account in the conversation window. In other words, the conversation window can display preset question content that can be triggered for convenient questioning, so that questioning interaction can be achieved through simple triggering operations, which is more convenient, efficient, and saves on operation processes.

[0100] For example, triggered Figure 6 As shown in Figure 62, “Question 2” can display a second session message sent by the target account in the session window, such as the text message of Question 2. Furthermore, the target business party can reply to Question 2, which is not limited in this disclosure.

[0101] Reference Figure 6 In the right-hand diagram, in one possible implementation, the associated positions of the aforementioned multiple first preset questions can display question-changing controls, for example... Figure 6 The "62" shown in the middle "Change it." Based on this, the method may further include: when the question change control is triggered, displaying multiple second preset questions, which are different from the multiple first preset questions. By displaying the question change control at the associated positions of the multiple first preset questions, different preset questions can be easily switched, thereby quickly and efficiently triggering preferred questions.

[0102] Optionally, such as Figure 7 As shown, interactive controls, such as "Get Materials," can also be displayed in the target image. Clicking this control allows users to receive the corresponding materials. By exposing the relevant interactions of the recommended object on the front end, the interactions based on the recommended object can be enriched, and the interaction path can be effectively shortened.

[0103] Reference Figure 5 and Figure 6 In one possible implementation, the method may further include: responding to an interaction feedback instruction triggered by the interaction window of the recommended object to display interaction feedback information corresponding to the recommended interaction content. In other words, the target business party can provide interaction feedback on the recommended interaction content, enabling interaction between the target business party and the target account.

[0104] For example, the above-mentioned response to the interactive feedback instruction that triggers recommended interactive content based on the interactive window of the recommended object, displaying the interactive feedback information corresponding to the recommended interactive content, includes any of the following:

[0105] In response to a confirmation command that interactive feedback information has been entered in the information input area, the interactive feedback information is displayed in the information input area and stored. For example... Figure 5 As shown in section 52, the target account can input information A and information B as interactive feedback in this information input area. Based on this, upon completion of input, such as submitting or confirming, a confirmation instruction can be triggered, thereby displaying the interactive feedback information in the information input area. Optionally, the interactive feedback information can be sent to the target business party.

[0106] Alternatively, in response to the reply instruction of the first session message, a third session message replying to the first session message can be displayed in the session window. In other words, it is possible to answer the questions of the target account to provide feedback on the questions.

[0107] By responding to interactive feedback commands triggered by interactive windows based on recommended objects, and displaying corresponding interactive feedback information for the recommended interactive content, such as feedback on information acquisition or feedback on questions, the timeliness of the interaction can be improved. Furthermore, the interactive feedback methods are relatively flexible and diverse, providing effective assurance for the effectiveness of the interaction.

[0108] In one possible implementation, more diverse object-related interaction entry controls can be displayed in the recommended object interaction window, thereby providing a more flexible and richer interaction method. This not only enhances the comprehensive understanding of the recommended objects but also improves the convenience of interaction. Based on this, in one possible implementation, the recommended object interaction window can also display object-related interaction entry controls containing the recommended objects; the method can further include: when an object-related interaction entry control is triggered, displaying the page corresponding to the object-related interaction entry control; the page corresponding to the object-related interaction entry control is used to complete the object-related interaction corresponding to the object-related interaction entry control. For example, the type of object-related interaction entry control can be one or more. Figure 5 As shown in the right-hand diagram, the object-related interaction entry control can be "View Details." Clicking "View Details" will display the details page of the recommended object to learn more about it. Optionally, one can also return from the details page of the recommended object to continue interaction based on the recommended object's interactive window. Alternatively, the object-related interaction entry control may also include a data retrieval entry control, an object reservation entry control, etc., and this disclosure does not limit this.

[0109] In one application example, short videos can be browsed on a single-column video stream page of a short video app. For example, when browsing to short video A, the app can display recommendation information, such as three related images of recommended courses. Figure 3 As shown in Figure 31. For example, the three associated object images can be displayed in a switchable manner. When the last target image containing recommended interactive content is displayed, the target image can be clicked to display a recommended object interaction window based on the recommended interactive content, for example... Figure 5 As shown in 52, or Figure 6 As shown in the diagram on the right. Figure 6 For example, the recommended interactive content can be the first question asked of the recommended object. Correspondingly, the interactive window for the recommended object can be a conversation window between the target account and the target business party. For instance, this conversation window can be hosted on a conversation page, as shown below. Figure 6 As shown in the image on the right. Based on this, if you click... Figure 6 The target image shown in Figure 61 can display Figure 6 The image on the right shows the conversation window between the target account and the target business party. This conversation window displays the first conversation message sent by the target account, which contains the first question and interaction.

[0110] Furthermore, if you wish to ask any further questions, you can... Figure 6 Enter your question at the bottom of the image on the right, or you can click [here]. Figure 6 Ask a question from one of the 62 questions. Figure 6None of the 62 preset questions are the content of the corresponding question. You can click [here]. Figure 6 The "62" shown in the middle The "Change" option allows you to switch to displaying multiple second preset questions. These second preset questions can be different from the multiple first preset questions, providing a wider range of preset questions for the target account.

[0111] Optionally, Figure 6 The questions in the target image shown in Figure 61 can be displayed, thus revealing more questions to meet users' inquiry needs and improving the utilization of display resources. For example, if the display duration of the first question interaction reaches 1 second, a question update command can be triggered. Accordingly, in response to this question update command, the target image can switch to displaying the second question interaction for the recommended target.

[0112] The embodiments in this specification use illustrations to carry diverse information and set target images for embedded recommended interactive content, such as information acquisition cards or "guess what you want to ask" cards, making the interaction based on the recommended objects richer; and the preset questions are displayed in the conversation window in the conversation page, which can be conveniently used to ask questions, and the questions are displayed in the target images, which can effectively improve the interaction rate.

[0113] Figure 8 This is a block diagram illustrating a recommendation object interaction device according to an exemplary embodiment. (Refer to...) Figure 8 The device may include:

[0114] The display module 801 is configured to display multiple object-related images corresponding to the recommended object on the information flow page; the multiple object-related images include a target image, which is an object-related image containing recommended interactive content;

[0115] The interaction module 803 is configured to perform a trigger operation in response to the target image and display a recommendation object interaction window that allows interaction based on the recommended interactive content; the recommendation object interaction window displays the recommended interactive content.

[0116] By displaying multiple object-related images corresponding to recommended objects on the information feed page, including a target image (which contains recommended interactive content), the display style of recommended objects becomes more flexible and diverse, revealing richer information and improving the utilization rate of display resources. The target image carries the recommended interactive content based on the recommended object and can also reveal this content, which indicates the input required for the interaction, providing a foundation for further interaction. Furthermore, in response to a triggering operation on the target image, an interactive window for the recommended object based on the recommended interactive content is displayed. This window displays the recommended interactive content, allowing triggering the target image to enter the corresponding interactive window based on the embedded recommended interactive content. This allows users to understand the interactive content after triggering the target image beforehand, increasing their willingness to interact, making recommended interaction more convenient, and improving the continuity of interaction after triggering. This also enhances the linkage between the information revealed by the recommended object and the interaction based on the revealed information.

[0117] In one possible implementation, the recommended interactive content is information acquisition interactive content; the recommended object interaction window is a recommended object interaction pop-up; the interaction module 803 may include:

[0118] The first interaction unit is configured to perform a trigger operation in response to the target image and display a recommendation object interaction pop-up window corresponding to the information acquisition interaction content. The recommendation object interaction pop-up window displays an information input area corresponding to the information acquisition interaction content.

[0119] In one possible implementation, the recommended interactive content is information acquisition interactive content, and the target image further includes a non-editable information input area corresponding to the information acquisition interactive content; the recommended object interaction window is the editable information input area; the interaction module 803 may include:

[0120] The second interaction unit is configured to perform a trigger operation in response to the target image, updating the information input area in the non-editable state of the target image to the information input area in the editable state.

[0121] In one possible implementation, the recommended interactive content is a first question-and-answer interactive content for the recommended object, and the recommended object interaction window is a conversation window between the target account and the target business party; the interaction module 803 may include:

[0122] The third interaction unit is configured to perform a trigger operation in response to the target image and display a conversation window between the target account and the target business party; the conversation window displays a first conversation message sent by the target account, the content of which is the first question interaction content;

[0123] The target account is the account that performs the triggering operation, and the target business party is the business party corresponding to the recommended object.

[0124] In one possible implementation, the device may further include:

[0125] The question display module is configured to respond to a question update command by switching the display of a second interactive question for the recommended object in the target image.

[0126] In one possible implementation, the session window further displays a plurality of first preset questions; the device may also include:

[0127] The preset question triggering module is configured to, when a target question among the plurality of first preset questions is triggered, display the target question as a second session message sent by the target account in the session window.

[0128] In one possible implementation, a question-changing control is displayed at the associated positions of the plurality of first preset questions; the device may further include:

[0129] The question replacement module is configured to display multiple second preset questions when the question replacement control is triggered. These multiple second preset questions are different from the multiple first preset questions.

[0130] In one possible implementation, the device may further include:

[0131] The interactive feedback module is configured to execute interactive feedback instructions that trigger the recommended interactive content based on the interactive window of the recommended object, and to display interactive feedback information corresponding to the recommended interactive content.

[0132] In one possible implementation, the interactive feedback module includes:

[0133] The first interactive feedback unit is configured to execute a confirmation command in response to the input of interactive feedback information in the information input area, display the interactive feedback information in the information input area, and store the interactive feedback information.

[0134] Alternatively, the second interactive feedback unit is configured to execute a reply instruction in response to the first session message and display a third session message in the session window that replies to the first session message.

[0135] In one possible implementation, the device may further include:

[0136] The object-associated image switching module is configured to perform an image switching display operation in response to the multiple object-associated images, switching the display of the multiple object-associated images.

[0137] In one possible implementation, the recommended object interaction window further displays an object association interaction entry control for the recommended object; the device may also include:

[0138] The association interaction module is configured to display the page corresponding to the object association interaction entry control when the object association interaction entry control is triggered; the page corresponding to the object association interaction entry control is used to complete the object association interaction corresponding to the object association interaction entry control.

[0139] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0140] Figure 9 This is a block diagram illustrating an electronic device for interactive recommendation of objects according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 9 As shown, the electronic device includes a processor, memory, network interface, display screen, and input devices connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method for interactive access. The display screen can be a liquid crystal display (LCD) or an e-ink display. The input devices can be a touch layer covering the display screen, buttons, a trackball, or a touchpad mounted on the device's casing, or an external keyboard, touchpad, or mouse.

[0141] Those skilled in the art will understand that Figure 9The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0142] Figure 10 This is a block diagram illustrating an electronic device for interactive recommendation of objects, based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 10 As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a method for interactive recommendation.

[0143] Those skilled in the art will understand that Figure 10 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0144] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the recommended object interaction method as described in the embodiments of this disclosure.

[0145] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when executed by a processor of an electronic device, enables the electronic device to perform the recommended object interaction method of the present disclosure embodiments. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0146] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the method of recommended object interaction in the embodiments of this disclosure.

[0147] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0148] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0149] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A method for interactive recommendation, characterized in that, include: Display multiple associated images of the recommended object on the information feed page; The plurality of object-associated images include a target image, which is an object-associated image containing recommended interactive content. The recommended interactive content is used to indicate the content that needs to be input for the interaction, and the recommended interactive content refers to the interactive content recommended for the recommended object. If the target image also contains an information input area corresponding to the recommended interactive content, the information input area is in a non-editing state; In response to the triggering operation of the target image, a recommendation object interaction window is displayed to interact with the recommended interactive content; The recommended object interaction window displays the recommended interactive content and the information input area in an editable state; The recommended interactive content is the first question interactive content for the recommended object; the recommended object interaction window is a conversation window between the target account and the target business party, and the conversation window is carried in the conversation page; the target account is the account that executes the triggering operation; and the target business party is the business party corresponding to the recommended object. The step of displaying a recommendation object interaction window based on the recommended interactive content in response to the triggering operation of the target image includes: displaying a conversation window between the target account and the target business party in response to the triggering operation of the target image; the conversation window displays a first conversation message sent by the target account, the content of the first conversation message being the first question interaction content; In response to swiping up and down the area containing the first interactive question, the target image is switched to displaying the second interactive question for the recommended object.

2. The method according to claim 1, characterized in that, The recommended interactive content is information acquisition interactive content; the recommended object interaction window is a recommended object interaction pop-up window; The interactive window for displaying recommended objects based on the recommended interactive content, in response to a triggering operation of the target image, includes: In response to the triggering operation of the target image, a pop-up window for recommending objects corresponding to the information acquisition interactive content is displayed, and the pop-up window for recommending objects displays an information input area corresponding to the information acquisition interactive content.

3. The method according to claim 1, characterized in that, The recommended interactive content is information acquisition interactive content, and the target image also includes an information input area in a non-editable state corresponding to the information acquisition interactive content; the recommended object interaction window is the information input area in an editable state; The interactive window for displaying recommended objects based on the recommended interactive content, in response to a triggering operation of the target image, includes: In response to a triggering operation on the target image, the information input area in the non-editable state of the target image is updated to the information input area in the editable state.

4. The method according to claim 3, characterized in that, The method further includes: In response to the question update command, the target image is switched to display a second question-and-answer interactive content for the recommended object.

5. The method according to claim 3, characterized in that, The conversation window also displays multiple pre-set questions; the method further includes: When a target question among the plurality of first preset questions is triggered, the target question is displayed in the session window as a second session message sent by the target account.

6. The method according to claim 5, characterized in that, The associated locations of the plurality of first preset questions display a question changing control; the method further includes: When the question-changing control is triggered, multiple second preset questions are displayed, which are different from the multiple first preset questions.

7. The method according to any one of claims 1-3, characterized in that, The method further includes: In response to an interactive feedback instruction triggered by the interactive window of the recommended object, interactive feedback information corresponding to the recommended interactive content is displayed.

8. The method according to claim 7, characterized in that, The response to the interactive feedback instruction triggered by the interactive window of the recommended object to display the interactive feedback information corresponding to the recommended interactive content includes any one of the following: In response to a confirmation instruction that interactive feedback information is entered in the information input area, the interactive feedback information is displayed in the information input area and stored. Alternatively, in response to a reply instruction in the first session message, a third session message replying to the first session message may be displayed in the session window.

9. The method according to claim 1, characterized in that, The method further includes: In response to the image switching display operation of the multiple object-related images, the multiple object-related images are switched and displayed.

10. The method according to claim 1, characterized in that, The recommended object interaction window also displays an object association interaction entry control for the recommended object; the method further includes: When the object association interaction entry control is triggered, the page corresponding to the object association interaction entry control is displayed; the page corresponding to the object association interaction entry control is used to complete the object association interaction corresponding to the object association interaction entry control.

11. A recommendation object interaction device, characterized in that, include: The display module is configured to display multiple object-related images corresponding to the recommended object on the information feed page; The plurality of object-associated images include a target image, which is an object-associated image containing recommended interactive content. The recommended interactive content is used to indicate the content that needs to be input for the interaction. The recommended interactive content refers to the interactive content recommended for the recommended object. If the target image also contains an information input area corresponding to the recommended interactive content, the information input area is in a non-editing state. The interaction module is configured to perform a trigger operation in response to the target image and display a recommendation object interaction window that allows interaction based on the recommended interactive content; The recommended object interaction window displays the recommended interactive content and the information input area in an editable state; The recommended interactive content is the first question interactive content for the recommended object, and the recommended object interaction window is a conversation window between the target account and the target business party, and the conversation window is carried in the conversation page; The target account is the account that performs the triggering operation, and the target business party is the business party corresponding to the recommended object; The interaction module includes: The third interaction unit is configured to perform a trigger operation in response to the target image and display a conversation window between the target account and the target business party; The conversation window displays the first conversation message sent by the target account, and the content of the first conversation message is the first question and interaction content. The device is also configured to switch to displaying a second question-and-answer interaction for the recommended object in the target image in response to swiping up and down the area where the first question-and-answer interaction content is located.

12. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the recommendation object interaction method as described in any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the recommendation object interaction method as described in any one of claims 1 to 10.

14. A computer program product, characterized in that, It includes computer instructions that, when executed by a processor, cause the computer to perform the recommendation object interaction method as described in any one of claims 1 to 10.

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