Multimedia material display method and apparatus, electronic device, and storage medium

Abstract

Embodiments of the present disclosure provide a multimedia material display method and device, electronic equipment and storage medium. The method comprises: determining target search tendency information of a target user, the target search tendency information being used to indicate the possibility of the target user opening a target permission, the target permission being used to control the use state of multimedia materials of a first category in a video editing scene; in response to a trigger operation of material searching, the search results of the multimedia materials of the first category and the search results of multimedia materials of a second category are mixed and arranged and displayed according to the target search tendency information, the use state of the multimedia materials of the second category in the video editing scene not being controlled by the target permission. The present disclosure can realize that the displayed multimedia materials can be better accepted and used, improve the use rate of the search-provided multimedia materials, and better provide adaptive multimedia materials.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and in particular to a method, apparatus, electronic device, and storage medium for displaying multimedia materials. Background Technology

[0002] With the continuous development of technology, short video editing tools can be used for video editing, and they also provide multimedia material (such as sticker materials, video materials, etc.) search functions, allowing for the application of special effects through multimedia materials. In related solutions, multimedia materials are searched by entering keywords, and then the search results are displayed. However, the reception of the displayed multimedia materials varies, resulting in a low utilization rate of the searched materials. This leads to a lack of suitable multimedia materials being provided externally, significantly hindering the search and use of multimedia materials. Summary of the Invention

[0003] This disclosure provides a multimedia material display method, apparatus, electronic device, and storage medium to enable the provision of suitable multimedia materials to external users and improve the utilization rate of searched multimedia materials.

[0004] In a first aspect, embodiments of this disclosure provide a method for displaying multimedia materials, the method comprising: Determine the target user's target search tendency information, which is used to indicate the likelihood of the target user activating target permissions, and the target permissions are used to control the usage status of multimedia materials of the first category in video editing scenarios; In response to the triggering operation of the material search, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and displayed according to the target search preference information. The usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permission.

[0005] Secondly, embodiments of this disclosure also provide a multimedia material display device, the device comprising: The determination module is used to determine the target user's target search tendency information, which is used to indicate the likelihood of the target user activating target permissions, and the target permissions are used to control the usage status of multimedia materials of the first category in the video editing scenario; The display module is used to respond to the trigger operation of the material search, and to mix and display the search results of the first category of multimedia materials and the search results of the second category of multimedia materials according to the target search tendency information. The usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permission.

[0006] Thirdly, this disclosure also provides an electronic device, the electronic device comprising: At least one processor; and A memory communicatively connected to the at least one processor; wherein, The memory stores a computer program that can be executed by the at least one processor, the computer program being executed by the at least one processor to enable the at least one processor to perform the multimedia material method described in any of the above embodiments.

[0007] Fourthly, this disclosure also provides a computer-readable medium storing computer instructions that, when executed by a processor, implement the multimedia material method described in any of the above embodiments.

[0008] In this embodiment of the disclosure, upon receiving a multimedia material search operation, the target user's target search tendency information is determined. This search tendency information includes the likelihood that the target user will trigger the activation of target permissions for multimedia materials of the first category. For multimedia materials of the first category whose usage in a video editing scenario is subject to target permission control, and multimedia materials of the second category whose usage in a video editing scenario is not subject to target permission control, the search results for the first category of multimedia materials and the search results for the second category of multimedia materials are arranged and displayed in a suitable mixed manner according to the likelihood that the target user will trigger the activation of target permissions for the first category of multimedia materials. This aims to maximize the usability of the searched multimedia materials, improve the utilization rate of the searched multimedia materials, and better provide suitable multimedia materials.

[0009] It should be understood that the description in this section is not intended to identify key or essential features of the embodiments of this disclosure, nor is it intended to limit the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic, and the originals and elements are not necessarily drawn to scale.

[0011] Figure 1 This is a flowchart illustrating a multimedia material display method provided in an embodiment of this disclosure; Figure 2 This is a schematic diagram illustrating the defect analysis of multimedia material search provided in the embodiments of this disclosure; Figure 3This is a flowchart illustrating another multimedia material display method provided in this embodiment of the present disclosure; Figure 4 This is a schematic diagram illustrating the principle of multimedia material display provided in this embodiment of the disclosure; Figure 5 This is a schematic diagram of the structure of a multimedia material display device provided in an embodiment of this disclosure; Figure 6 This is a schematic diagram of the structure of an electronic device that implements a method for displaying multimedia materials, as provided in an embodiment of this disclosure. Detailed Implementation

[0012] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0013] It should be understood that the steps described in the method embodiments of this disclosure may be performed in different orders and / or in parallel. Furthermore, the method embodiments may include additional steps and / or omit the steps shown. The scope of this disclosure is not limited in this respect.

[0014] The term "comprising" and its variations as used herein are open-ended inclusions, meaning "including but not limited to". The term "based on" means "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Definitions of other terms will be given in the description below.

[0015] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are used only to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependencies.

[0016] It should be noted that the terms "a" and "a plurality of" used in this disclosure are illustrative rather than restrictive, and those skilled in the art should understand that, unless otherwise expressly indicated in the context, they should be understood as "one or more".

[0017] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0018] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0019] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0020] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0021] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0022] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0023] Figure 1 This is a flowchart illustrating a multimedia material display method provided in an embodiment of the present disclosure. This embodiment is applicable to situations where different categories of multimedia materials are effectively displayed when a multimedia material search is triggered. The method can be executed by a multimedia material display device, which can be implemented in the form of software and / or hardware, and is generally integrated into any electronic device with network communication capabilities, such as a mobile terminal, a PC, or a server.

[0024] like Figure 1 As shown, the multimedia material display method of this disclosure embodiment may include the following process: S110. Determine the target user's target search tendency information. The target search tendency information is used to indicate the likelihood of the target user granting target permissions. Target permissions are used to control the usage status of multimedia materials in the first category in video editing scenarios.

[0025] Multimedia materials are used in video editing. To find suitable multimedia materials, you can search for them using search keywords. Multimedia materials can include stickers, audio files, video files, and more. Search keywords can include the style, name, and theme of the desired multimedia material. When displaying search results, the system checks if search keywords for multimedia materials have been received. If so, a multimedia material search operation has been triggered.

[0026] Multimedia materials used in video editing can be divided into two categories: Category 1 and Category 2. Category 1 multimedia materials are those whose usage in a video editing scenario is controlled by the target's permissions. For example, Category 1 multimedia materials require specific permissions to import and export during video editing, such as paid or membership-based materials. Category 2 multimedia materials are those whose usage in a video editing scenario is not controlled by the target's permissions. For example, Category 2 multimedia materials do not require specific permissions to import and export during video editing, such as non-paid or membership-based materials.

[0027] In response to multimedia content search operations, this system determines the target user's search preference information, reflecting their choice of multimedia content between Category 1 and Category 2. This target search preference information indicates the likelihood of the target user granting target permissions, which control the usage of Category 1 multimedia content in video editing scenarios. For example, if the target user does not grant target permissions, Category 1 multimedia content can be loaded into drafts in video editing scenarios, and its preview effect will be visible on the video editing track, but it cannot be exported for use.

[0028] The target search tendency information records the probability that a target user may trigger the activation of target permissions for multimedia materials in the first category in the future. For example, the target search tendency information records that a target user may activate target permissions by subscribing to multimedia materials in the first category. Activating target permissions for multimedia materials in the first category can be achieved by exchanging an equivalent item comparable to the multimedia materials in the first category.

[0029] S120. In response to the trigger operation of material search, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and displayed according to the target search tendency information. The usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permission.

[0030] Optionally, the second category of multimedia materials refers to multimedia materials that can be imported and exported in a video editing scenario without requiring target permissions. See also Figure 2 In the search results for multimedia materials, the primary exposure positions for the first category are 0-1, 4-5, 8-9, 12-13, and 16-17. The exposure of the top 16 search results does not change significantly with position. The main variation in the first category of multimedia materials is the fill rate. The click-through rate (CTR) of the second category multimedia materials at the top is significantly higher. However, the CTR of the first category multimedia materials in the long tail section is high within the "open target permissions" area, and the click-through rate (CTR) for the first category multimedia materials within the "open target permissions" area is also relatively high.

[0031] It's clear from the above that the ratio of exposure for Category 1 multimedia content to Category 2 multimedia content is approximately 1:N. Category 1 multimedia content accounts for the vast majority of clicks, but the number of exported Category 1 multimedia content with target permissions is not significantly different from the number exported Category 2 multimedia content without them. Forcibly inserting Category 1 multimedia content at the top of search results has little effect. Therefore, we can try using the probability of triggering target permission activation for Category 1 multimedia content, indicated by target search preference information, to guide the display layout of Category 1 and Category 2 multimedia content when they are mixed. This can prevent the display effect of Category 1 and Category 2 multimedia content from not meeting requirements and affecting the usage rate of multimedia content in the search category.

[0032] As an optional but non-limiting implementation, determining the target user's target search preference information includes the following steps A1-A2: Step A1: Determine the target search feature information corresponding to the target user. The search feature information implicitly describes whether to trigger the activation of target permissions for multimedia materials in the first category. The target search feature information establishes a preset binding relationship with the target user through authorization operations.

[0033] Step A2: Based on the target search feature information, determine the target user's target search tendency information through the target permission change identification model.

[0034] When determining the target search features to be used by the target user, it is possible to first identify the target search features that can establish a preset binding relationship with the target user through authorization. Specifically, whether the target search features establish a preset binding relationship with the target user through authorization can be determined by judging whether the target user has been authorized to access multimedia search-related search features. If the target user is authorized to access search features, then the corresponding target search features accessed by the target user establish a preset binding relationship with the target user; if the target user is not authorized to access search features, then the corresponding target search features accessed by the target user do not establish a preset binding relationship with the target user.

[0035] Optionally, a target permission change recognition model can be pre-trained to predict the likelihood of triggering target permission activation for multimedia materials in the first category using search feature information. The target search feature information includes characteristics tailored to the target user regarding whether target permission activation should be triggered for multimedia materials in the first category. For each multimedia material search and display, the target search feature information can be input into the target permission change recognition model. The model can then use the implicit features in the target search feature information to predict the target user's target search tendency information, allowing for the use of this tendency information to display multimedia materials in the first and second categories with an appropriate mixed layout.

[0036] As an optional but non-limiting implementation, determining the target search feature information corresponding to the target user may include the following steps: Identify the target search identifier corresponding to the target user, and query the target search feature information corresponding to the target search identifier based on the target search identifier. The target search identifier is an identifier that has a preset binding relationship with the target user through authorization operations.

[0037] When determining the target user's desired search preferences, the system first identifies search identifiers that can establish a pre-defined association with the target user through authorization. These search identifiers are then recorded as the target search identifiers for the target user. Next, based on these target search identifiers, the system queries the pre-stored search feature information to find the associated search feature information and identifies it as the target search feature information for the target user.

[0038] As an optional but non-limiting implementation, the target search feature information includes first feature information. This first feature information indicates whether it is the first time a sticker search has been conducted, whether the creation was done using multimedia materials from both the first and second categories, and the traffic obtained from creating content using multimedia materials from both categories. For example, taking multimedia materials as sticker materials, the first feature information can reflect the following: "whether the user is conducting a sticker material search for the first time," "whether the user is a creator using sticker materials," and "the number of followers of the user who conducted the sticker material search," etc.

[0039] As an alternative but non-limiting implementation, the target search feature information also includes second feature information, which is the activity level of the first application. The first application is an application that provides the search and display of multimedia materials in both the first and second categories. For example, taking sticker materials as an example of multimedia materials, the activity level of the second feature information can be reflected by the following: "Number of active days in the first application in the past seven days", "Number of active days in the first application in the past 30 days", "Number of times sticker materials have been exported in the past 30 days", "Number of times videos have been played in the first application in the past 30 days", etc.

[0040] As another optional but non-limiting implementation, the target search feature information also includes third feature information, which is the triggering operation status of multimedia materials of the first category in the first application. For example, taking sticker materials as an example, the activity of the third feature information can be reflected by the following: "the number of times filters were used for multimedia materials of the first category in the past 30 days", "the number of times multimedia materials of the first category were exported in the past 30 days", etc.

[0041] As another optional but non-limiting implementation, the target search feature information also includes a fourth feature, which is the usage activity of the second application, and the second application is the application associated with the first application. For example, the activity of the fourth feature information can be reflected by the following: "number of active days in the second application in the last 30 days", "number of videos played in the second application in the last 30 days", and "number of videos uploaded in the second application in the last 30 days", etc.

[0042] As another optional but non-limiting implementation, the target search feature information may also include fifth feature information. This fifth feature information indicates whether the user currently has target permissions for multimedia materials in the first category, whether they have target permissions for multimedia materials in the first category at a historical time, and the export operation of multimedia materials in the first category. For example, taking sticker materials as an example, the fifth feature information can reflect the following: "whether the user is currently a paid or member user of multimedia materials in the first category," "whether the user was a paid or member user of multimedia materials in the first category at a historical time," and "the number of multimedia materials in the first category exported in the last 30 days," etc.

[0043] As an optional but non-limiting implementation, the target search feature information includes at least two of the following: first feature information, second feature information, third feature information, fourth feature information, and the fourth feature information. The first feature information is used to indicate whether it is the first time a sticker search is performed, whether multimedia materials of the first category and multimedia materials of the second category are used for creation, and the traffic obtained by creating multimedia materials of the first category and multimedia materials of the second category. The second feature information is the usage activity of the first application, which is an application that provides the search and display of multimedia materials of the first category and multimedia materials of the second category. The third feature information is the triggering operation of multimedia materials of the first category in the first application. The fourth feature information is the usage activity of the second application, which is an application associated with the first application. The fifth feature information is used to indicate whether the target permission for multimedia materials of the first category is available at the current time, whether the target permission for multimedia materials of the first category is available at a historical time, and the export operation of multimedia materials of the first category.

[0044] As an optional but non-limiting implementation, determining the target search preference information used by the target device includes the following steps B1-B2: Step B1: Determine the target search identifier corresponding to the target user. The target search identifier is an identifier that has a preset binding relationship with the target user through an authorization operation.

[0045] Step B2: Based on the target search identifier, determine the target user's target search tendency information from the preset storage. The preset storage includes different pre-identified search identifiers and their corresponding search tendency information.

[0046] When determining the target user's intended search preferences, first identify the search identifiers that can establish a pre-defined binding relationship with the target user through authorization. Then, record these search identifiers as the target user's corresponding target search identifier. Specifically, determining whether a search identifier has a pre-defined binding relationship with the target user can be done by judging whether the target user is authorized to search for multimedia materials using the search identifier. If the target user is authorized to search for multimedia materials using the search identifier, then a pre-defined binding relationship is established between the search identifier and the target user. This pre-defined binding relationship can be the search identifier assigned by the target user's login account when searching for multimedia materials.

[0047] For different users, their search preference information can be pre-identified and associated with search identifiers that have a pre-defined binding relationship with the target user through authorization operations. Based on this, once a target search identifier with a pre-defined binding relationship with the target user is determined, the corresponding associated search preference information can be queried using the target search identifier, and the target search preference information to be used by the target user can be identified. For example, for users with different search identifiers, search preference information can be calculated and identified separately and stored in a Hive table. In the Hive table, the key represents the search identifier, and the value is the probability of triggering target permission activation for multimedia materials of the first category, obtained by predicting and identifying users with a pre-defined binding relationship with the search identifier. It is in string format and needs to be manually converted to float, between [0,1].

[0048] Optionally, the preset storage includes different search identifiers and corresponding search tendency information, which are pre-identified by a target permission change recognition model based on search feature information corresponding to different search identifiers according to a preset update cycle. Specifically, by inputting the search feature information of each user with a preset binding relationship to a search identifier into the target permission change recognition model, the model can use the implicit feature information in the search feature information to predict the corresponding search tendency information. This allows for updating and storing the search tendency information corresponding to different search identifiers. Subsequently, the search tendency information can be used to effectively display multimedia materials of the first and second categories using a suitable mixed arrangement layout.

[0049] As an optional but non-limiting implementation, the testing process for the target permission change recognition model can use the search characteristic information of users who exhibit high activity in multimedia content search and whose multimedia content is displayed in the first category, as test samples. Optionally, during the analysis, it was found that many samples had no features at all (possibly due to features not being included in the table). However, since the SQL command uses left join, this part of the data will also be read in for training and testing. Therefore, the left join was changed to join, leaving approximately 70% of the data.

[0050] As an optional but non-limiting implementation, the user search feature information used when training the model may contain many linearly or highly positively correlated features. Therefore, the correlation between the various features in the search feature information can be analyzed, and highly correlated features can be selectively retained. Alternatively, null values ​​in the user search feature information can be statistically analyzed, for example, by randomly selecting the search feature information of 10% of the most active users on a given day, in order to remove null values.

[0051] In this embodiment of the disclosure, upon receiving a multimedia material search operation, the target user's target search tendency information is determined. This search tendency information includes the likelihood that the target user will trigger the activation of target permissions for multimedia materials of the first category. For multimedia materials of the first category whose usage in a video editing scenario is subject to target permission control, and multimedia materials of the second category whose usage in a video editing scenario is not subject to target permission control, the search results for the first category of multimedia materials and the search results for the second category of multimedia materials are arranged and displayed in a suitable mixed manner according to the likelihood that the target user will trigger the activation of target permissions for the first category of multimedia materials. This aims to maximize the usability of the searched multimedia materials, improve the utilization rate of the searched multimedia materials, and better provide suitable multimedia materials.

[0052] Figure 3 This is a flowchart illustrating another multimedia material display method provided by an embodiment of the present disclosure. The technical solution of this embodiment further optimizes the process of mixing and displaying the search results of the first category of multimedia materials and the search results of the second category of multimedia materials based on the target search tendency information in the aforementioned embodiments, based on the technical solutions of the above embodiments. This embodiment can be combined with various optional solutions in one or more of the above embodiments.

[0053] like Figure 3 As shown, the multimedia material display method of this disclosure embodiment may include the following process: S310. Determine the target user's target search tendency information. The target search tendency information is used to indicate the likelihood of the target user granting target permissions. Target permissions are used to control the usage status of multimedia materials in the first category in video editing scenarios.

[0054] S320. Determine the target multimedia material display strategy information based on the target search tendency information. The multimedia material display strategy information is used to indicate the mixed arrangement display ratio between the first category of multimedia materials and the second category of multimedia materials, as well as the relative position of the mixed arrangement display between the first category of multimedia materials and the second category of multimedia materials. The usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permissions.

[0055] The multimedia material display strategies differ depending on the search preferences. These strategies can indicate the proportion of multimedia materials in the first and second categories, as well as their relative positions. Therefore, based on these different display strategies, different mixed arrangements of multimedia materials in the first and second categories can be achieved, enabling adaptive display of multimedia materials with suitable mixed arrangements according to search preferences.

[0056] As an optional but non-limiting implementation, the multimedia material display strategy information is different for different search preferences. The multimedia material display strategy information is divided into a first display strategy information, a second display strategy information, and a third display strategy information. The first display strategy information is a mixed arrangement display strategy used to reduce the exposure display ratio of multimedia materials of the first category when displaying multimedia materials of the second category in a mixed arrangement. The second display strategy information is a mixed arrangement display strategy used to balance the exposure display ratio between multimedia materials of the first category and multimedia materials of the second category when displaying multimedia materials of the first category in a mixed arrangement. The third display strategy information is a mixed arrangement display strategy used to increase the exposure display ratio of multimedia materials of the first category when displaying multimedia materials of the first category in a mixed arrangement.

[0057] S330. Based on the target multimedia material display strategy information, display the multimedia materials for the search results of the first category and the search results of the second category.

[0058] As an optional but non-limiting implementation, the target multimedia material display strategy information is determined based on the target search preference information, including the following steps C1-C3: Step C1: If the probability of triggering target permission for multimedia materials in the first category, as indicated by the target search tendency information, is less than the first threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy used to reduce the exposure display ratio of multimedia materials in the first category when multimedia materials in the first category and multimedia materials in the second category are displayed in a mixed arrangement.

[0059] Step C2: If the probability of triggering target permission for multimedia materials in the first category, as indicated by the target search tendency information, is greater than the first threshold and less than the second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy used to balance the exposure display ratio between multimedia materials in the first category and multimedia materials in the second category when displaying multimedia materials in the first category and multimedia materials in the second category in a mixed arrangement, and the first threshold is less than the second threshold.

[0060] Step C3: If the probability of triggering target permission for multimedia materials in the first category, as indicated by the target search tendency information, is greater than the second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy used to increase the exposure display ratio of multimedia materials in the first category when multimedia materials in the first category and multimedia materials in the second category are displayed in a mixed arrangement.

[0061] See Figure 4 A first threshold and a second threshold are pre-set to differentiate between display strategies for different multimedia materials, where the first threshold is less than the second threshold. For example, the first threshold t1 = 0.04 and the second threshold t2 = 0.08. If the expected probability of triggering target permission activation for multimedia materials of the first category is less than the first threshold, it indicates that users using this search preference information have a weaker willingness to activate target permission for multimedia materials of the first category. In this case, a mixed arrangement display strategy should be adopted to reduce the exposure ratio of multimedia materials of the first category. Multimedia materials of the first category should be moved to the back of the display position to reduce their exposure rate, while multimedia materials of the second category should be moved to the front as much as possible to increase their exposure rate. This can maximize the utilization rate of multimedia materials of the second category.

[0062] If the expected probability of triggering the target permission for multimedia materials in the first category is greater than the first threshold but less than the second threshold, it indicates that the user's willingness to obtain the target permission for multimedia materials in the first category is relatively ambiguous. In this case, a mixed arrangement display strategy should be adopted, which adjusts the ratio between multimedia materials in the first category and multimedia materials in the second category. This can ensure that the usage rate of multimedia materials in the second category is not significantly reduced while losing some of the usage rate of multimedia materials in the first category.

[0063] If the expected probability of triggering the target permission activation for multimedia materials in the first category is greater than the second threshold, it indicates that users using this search tendency information have a relatively strong willingness to obtain the target permission activation for multimedia materials in the first category. In this case, a mixed arrangement display strategy should be adopted to increase the exposure display ratio of multimedia materials in the first category, so as to maximize the utilization rate of multimedia materials in the first category.

[0064] By adopting the above scheme, different multimedia material display strategies are used according to different search tendency information to maximize the utilization rate of multimedia materials in the second category, while also ensuring the utilization rate of multimedia materials in the first category, thus achieving a better selection and export rate of multimedia materials in the first category.

[0065] As an optional but non-limiting implementation, the multimedia material display strategy information is represented by a first parameter, a second parameter, and a third parameter. The first parameter is used to indicate the position of the first category multimedia material in the mixed arrangement of search results when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement. The second parameter is used to indicate that when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement, multimedia materials of the first category are inserted at intervals of a first preset number of multimedia materials of the second category. The third parameter is used to indicate that a second preset number of multimedia materials of the first category are inserted and displayed each time.

[0066] The multimedia content display strategy information can use three parameters to determine the insertion position of the first-category multimedia content when it is displayed in a mixed arrangement with the second-category multimedia content. Specifically, the first parameter 'a' indicates the display position of the first-category multimedia content that appears first in the search results order when participating in the mixed arrangement; the second parameter 'b' indicates the insertion interval of the first-category multimedia content relative to the second-category multimedia content; and the third parameter 'c' indicates the number of first-category multimedia content pieces inserted each time.

[0067] If the expected probability of triggering target permission activation for multimedia materials of the first category is less than the first threshold, then the tendency to activate target permission for multimedia materials of the first category is low. Configure a=12, b=1, c=1, so that multimedia materials of the first category start to be displayed from the 4th row (second screen), and are displayed in a mixed arrangement of one multimedia material of the second category and one multimedia material of the first category.

[0068] If the expected probability of triggering target permission activation for multimedia materials of the first category is greater than the first threshold and less than the second threshold, then the tendency to activate target permission for multimedia materials of the first category is relatively ambiguous. Configure a=0, b=2, c=1, and display a mixed arrangement of one multimedia material of the first category inserted every two multimedia materials of the second category, with the first multimedia material of the first category displayed at the beginning.

[0069] If the expected probability of triggering target permission activation for multimedia materials of category 1 is greater than the second threshold, then the tendency to activate target permission for multimedia materials of category 1 is relatively high. Configure a=0, b=2, c=3, inserting 3 multimedia materials of category 1 every 2 multimedia materials of category 2, with the first multimedia material of category 1 displayed at the beginning. Otherwise, configure a=0, b=1, c=1, thus displaying multimedia materials of category 1 starting from one line (first screen), in a mixed arrangement of 1 multimedia material of category 1 inserted every 1 multimedia material of category 2.

[0070] The technical solution provided in this disclosure, upon receiving a multimedia material search operation, determines the target user's target search tendency information. This search tendency information includes the likelihood that the target user will trigger target permissions for a first category of multimedia materials. For the first category of multimedia materials whose usage in a video editing scenario is subject to target permission control, and the second category of multimedia materials whose usage in a video editing scenario is not subject to target permission control, the search results for the first category of multimedia materials and the search results for the second category of multimedia materials are arranged and displayed in a suitable mixed manner according to the likelihood that the target user will trigger target permissions for the first category of multimedia materials. This aims to maximize the usability of the searched multimedia materials, improve the utilization rate of the searched multimedia materials, and better provide suitable multimedia materials.

[0071] Figure 5 This is a schematic diagram of the structure of a multimedia material display device provided in an embodiment of the present disclosure. The embodiments of the present disclosure are applicable to the effective display of different categories of multimedia materials when a multimedia material search is triggered. The multimedia material display device can be implemented in the form of software and / or hardware, and is generally integrated on any electronic device with network communication function, such as a mobile terminal, a PC, or a server.

[0072] like Figure 5 As shown, the multimedia material display method of this disclosure embodiment may include the following: a determining module 510 and a display module 520. Wherein: The determining module 510 is used to determine the target user's target search tendency information, which is used to indicate the likelihood of the target user opening target permissions, and the target permissions are used to control the usage status of the first category of multimedia materials in the video editing scenario; Display module 520 is used to respond to the trigger operation of material search, and to mix and display the search results of the first category of multimedia materials and the search results of the second category of multimedia materials according to the target search tendency information. The usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permission.

[0073] Based on the technical solutions of the above embodiments, optionally, determining the target user's target search tendency information includes: Determine the target search identifier corresponding to the target user, wherein the target search identifier is an identifier that has a preset binding relationship with the target user through an authorization operation; Based on the target search identifier, the target user's target search tendency information is determined from a preset storage, which includes different pre-identified search identifiers and corresponding search tendency information.

[0074] Based on the technical solutions of the above embodiments, optionally, the preset storage includes different search identifiers and corresponding search tendency information obtained by pre-identifying different search identifiers based on search feature information corresponding to different search identifiers according to a preset update cycle through a target permission change identification model.

[0075] Based on the technical solutions of the above embodiments, optionally, determining the target user's target search tendency information includes: The target search feature information corresponding to the target user is determined. The search feature information implicitly describes whether to trigger the opening of target permissions for multimedia materials of the first category. The target search feature information establishes a preset binding relationship with the target user through authorization operations. Based on the target search feature information, the target user's target search tendency information is determined through the target permission change recognition model.

[0076] Based on the technical solutions of the above embodiments, optionally, determining the target search feature information corresponding to the target user includes: Determine the target search identifier corresponding to the target user, and query the target search feature information corresponding to the target search identifier based on the target search identifier. The target search identifier is an identifier that has a preset binding relationship with the target user through an authorization operation.

[0077] Based on the technical solutions of the above embodiments, optionally, the target search feature information includes first feature information, second feature information, third feature information, fourth feature information, and / or fifth feature information. The first feature information is used to indicate whether it is the first time a sticker search is performed, whether multimedia materials of the first category and multimedia materials of the second category are used for creation, and the traffic obtained by creating multimedia materials of the first category and multimedia materials of the second category. The second feature information is the usage activity of the first application, which is an application that provides searching and displaying multimedia materials of the first category and multimedia materials of the second category. The third feature information is the triggering operation of multimedia materials of the first category in the first application. The fourth feature information is the usage activity of the second application, which is an application associated with the first application. The fifth feature information is used to indicate whether there is target permission for multimedia materials of the first category at the current time, whether there is target permission for multimedia materials of the first category at a historical time, and the export operation of multimedia materials of the first category.

[0078] Based on the technical solutions of the above embodiments, optionally, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are displayed in a mixed arrangement according to the target search tendency information, including: Based on the target search tendency information, target multimedia material display strategy information is determined. The multimedia material display strategy information is used to indicate the mixed arrangement display ratio between the first category of multimedia materials and the second category of multimedia materials, as well as the relative position of the mixed arrangement display between the first category of multimedia materials and the second category of multimedia materials. Based on the target multimedia material display strategy information, multimedia materials are displayed for the search results of the first category of multimedia materials and the search results of the second category of multimedia materials.

[0079] Based on the technical solutions of the above embodiments, optionally, the multimedia material display strategy information corresponding to different search tendency information is different. The multimedia material display strategy information is divided into a first display strategy information, a second display strategy information, and a third display strategy information. The first display strategy information is a mixed arrangement display strategy for reducing the exposure display ratio of the first category of multimedia materials when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement. The second display strategy information is a mixed arrangement display strategy for balancing the exposure display ratio between the first category of multimedia materials and multimedia materials of the second category when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement. The third display strategy information is a mixed arrangement display strategy for increasing the exposure display ratio of the first category of multimedia materials when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement.

[0080] Based on the technical solutions of the above embodiments, optionally, the target multimedia material display strategy information is determined according to the target search tendency information, including: If the probability of triggering target permission for multimedia materials of the first category, as indicated by the target search tendency information, is less than a first threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for reducing the exposure display ratio of multimedia materials of the first category when multimedia materials of the first category and multimedia materials of the second category are displayed in a mixed arrangement. If the probability of triggering target permission for multimedia materials of the first category, as indicated by the target search tendency information, is greater than the first threshold and less than the second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for balancing the exposure display ratio between multimedia materials of the first category and multimedia materials of the second category when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement, wherein the first threshold is less than the second threshold. If the probability of triggering target permission for multimedia materials of the first category, as indicated by the target search tendency information, is greater than the second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for increasing the exposure display ratio of multimedia materials of the first category when multimedia materials of the first category and multimedia materials of the second category are displayed in a mixed arrangement.

[0081] Based on the technical solutions of the above embodiments, optionally, the multimedia material display strategy information is represented by a first parameter, a second parameter, and a third parameter. The first parameter is used to indicate the mixed arrangement display position of the first category multimedia material in the order of search results when the first category multimedia material and the second category multimedia material are mixed and displayed. The second parameter is used to indicate that when the first category multimedia material and the second category multimedia material are mixed and displayed, the first category multimedia material is inserted at intervals of a first preset number of second category multimedia materials. The third parameter is used to indicate that a second preset number of first category multimedia materials are inserted and displayed each time.

[0082] The technical solution provided in this disclosure, upon receiving a multimedia material search operation, determines the target user's target search tendency information. This search tendency information includes the likelihood that the target user will trigger target permissions for a first category of multimedia materials. For the first category of multimedia materials whose usage in a video editing scenario is subject to target permission control, and the second category of multimedia materials whose usage in a video editing scenario is not subject to target permission control, the search results for the first category of multimedia materials and the search results for the second category of multimedia materials are arranged and displayed in a suitable mixed manner according to the likelihood that the target user will trigger target permissions for the first category of multimedia materials. This aims to maximize the usability of the searched multimedia materials, improve the utilization rate of the searched multimedia materials, and better provide suitable multimedia materials.

[0083] The multimedia material display device provided in this disclosure can execute the multimedia material display method provided in any embodiment of this disclosure, and has the corresponding functional modules and beneficial effects for executing the multimedia material display method.

[0084] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be realized; in addition, the specific names of each functional unit are only for easy differentiation and are not used to limit the protection scope of the embodiments of this disclosure.

[0085] Figure 6 This is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. Reference is made below. Figure 6 It illustrates an electronic device suitable for implementing embodiments of the present disclosure (e.g., Figure 6The diagram below shows the structure of the terminal device (or server) 600. The terminal device in this embodiment may include, but is not limited to, mobile terminals such as mobile phones, laptops, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), and vehicle terminals (e.g., vehicle navigation terminals), as well as fixed terminals such as digital TVs and desktop computers. Figure 6 The electronic device shown is merely an example and should not be construed as limiting the functionality and scope of the embodiments disclosed herein.

[0086] like Figure 6 As shown, electronic device 600 may include a processing unit (e.g., central processing unit, graphics processor, etc.) 601, which can perform various appropriate actions and processes according to a program stored in read-only memory (ROM) 602 or a program loaded from storage device 608 into random access memory (RAM) 603. RAM 603 also stores various programs and data required for the operation of electronic device 600. Processing unit 601, ROM 602, and RAM 603 are interconnected via bus 604. Edit / output (I / O) interface 605 is also connected to bus 604.

[0087] Typically, the following devices can be connected to I / O interface 605: input devices 606 including, for example, touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; output devices 607 including, for example, liquid crystal displays (LCDs), speakers, vibrators, etc.; storage devices 608 including, for example, magnetic tapes, hard disks, etc.; and communication devices 609. Communication device 609 allows electronic device 600 to communicate wirelessly or wiredly with other devices to exchange data. Although Figure 6 An electronic device 600 with various devices is shown; however, it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed alternatively.

[0088] In particular, according to embodiments of this disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of this disclosure include a computer program product comprising a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the multimedia material display method shown in the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network via a communication device 609, or installed from a storage device 608, or installed from a ROM 602. When the computer program is executed by the processing device 601, it performs the functions defined in the multimedia material display method of the embodiments of this disclosure.

[0089] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0090] The electronic device provided in this embodiment and the multimedia material display method provided in the above embodiments belong to the same inventive concept. Technical details not described in detail in this embodiment can be found in the above embodiments, and this embodiment has the same beneficial effects as the above embodiments.

[0091] This disclosure provides a computer storage medium storing a computer program that, when executed by a processor, implements the multimedia material display method provided in the above embodiments.

[0092] It should be noted that the computer-readable medium described in this disclosure can be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. A computer-readable storage medium can be, for example,—but not limited to—an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination thereof. In this disclosure, a computer-readable storage medium can be any tangible medium containing or storing a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium can include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium can be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any suitable medium, including but not limited to: wires, optical fibers, RF (radio frequency), etc., or any suitable combination thereof.

[0093] In some implementations, clients and servers can communicate using any currently known or future-developed network protocol such as HTTP (Hypertext Transfer Protocol) and can interconnect with digital data communication (e.g., communication networks) of any form or medium. Examples of communication networks include local area networks (“LANs”), wide area networks (“WANs”), the Internet (e.g., the Internet of Things), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future-developed networks.

[0094] The aforementioned computer-readable medium may be included in the aforementioned electronic device; or it may exist independently and not assembled into the electronic device.

[0095] The aforementioned computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: The aforementioned computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to: determine target user's target search tendency information, the target search tendency information being used to indicate the likelihood of the target user activating target permissions, the target permissions being used to control the usage status of a first category of multimedia materials in a video editing scenario; and, in response to a triggering operation for material search, mix and display the search results of the first category of multimedia materials and the search results of a second category of multimedia materials according to the target search tendency information, wherein the usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permissions.

[0096] Computer program code for performing the operations of this disclosure can be written in one or more programming languages ​​or a combination thereof, including but not limited to object-oriented programming languages ​​such as Java, Smalltalk, and C++, as well as conventional procedural programming languages ​​such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving remote computers, the remote computer can be connected to the user's computer via any type of network—including a local area network (LAN) or a wide area network (WAN)—or can be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0097] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of code containing one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutively indicated blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented using a dedicated hardware-based system that performs the specified function or operation, or using a combination of dedicated hardware and computer instructions.

[0098] The units described in the embodiments of this disclosure can be implemented in software or in hardware. The name of a unit does not necessarily limit the unit itself; for example, the first acquisition unit can also be described as "a unit that acquires at least two Internet Protocol addresses".

[0099] The functions described above in this document can be performed at least in part by one or more hardware logic components. For example, exemplary types of hardware logic components that can be used, without limitation, include: field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), system-on-a-chip (SoCs), complex programmable logic devices (CPLDs), and so on.

[0100] In the context of this disclosure, a machine-readable medium can be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can be, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0101] The above description is merely a preferred embodiment of this disclosure and an explanation of the technical principles employed. Those skilled in the art should understand that the scope of this disclosure is not limited to technical solutions formed by specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrary combinations of the above-described technical features or their equivalents without departing from the above-described concept. For example, technical solutions formed by substituting the above features with (but not limited to) technical features disclosed in this disclosure that have similar functions.

[0102] Furthermore, while the operations are described in a specific order, this should not be construed as requiring these operations to be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of individual embodiments may also be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable sub-combination in multiple embodiments.

[0103] Although the subject matter has been described using language specific to structural features and / or methodological logic, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are merely illustrative examples of implementing the claims.

Claims

1. A method for displaying multimedia materials, characterized in that, The method includes: Determine the target user's target search tendency information, which is used to indicate the likelihood of the target user activating target permissions, and the target permissions are used to control the usage status of multimedia materials of the first category in video editing scenarios; In response to the triggering operation of the material search, target multimedia material display strategy information is determined based on the target search tendency information. The multimedia material display strategy information is used to indicate the mixed arrangement display ratio between the first category of multimedia materials and the second category of multimedia materials, as well as the relative position of the mixed arrangement display between the first category of multimedia materials and the second category of multimedia materials. The multimedia material display strategy information corresponding to different search tendency information is different. The usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permission. Based on the target multimedia material display strategy information, multimedia materials are displayed for the search results of the first category of multimedia materials and the search results of the second category of multimedia materials; The multimedia material display strategy information is divided into a first display strategy information, a second display strategy information, and a third display strategy information. The first display strategy information is a mixed arrangement display strategy used to reduce the exposure display ratio of the first category of multimedia materials when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement. The second display strategy information is a mixed arrangement display strategy used to balance the exposure display ratio between the first category of multimedia materials and multimedia materials of the second category when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement. The third display strategy information is a mixed arrangement display strategy used to increase the exposure display ratio of the first category of multimedia materials when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement.

2. The method according to claim 1, characterized in that, Determine the target users' target search preferences, including: Determine the target search identifier corresponding to the target user, wherein the target search identifier is an identifier that has a preset binding relationship with the target user through an authorization operation; Based on the target search identifier, the target user's target search tendency information is determined from a preset storage, which includes different pre-identified search identifiers and corresponding search tendency information.

3. The method according to claim 2, characterized in that, The preset storage includes different search identifiers and corresponding search tendency information, which are pre-identified by a target permission change identification model based on search feature information corresponding to different search identifiers according to a preset update cycle.

4. The method according to claim 1, characterized in that, Determine the target users' target search preferences, including: The target search feature information corresponding to the target user is determined. The search feature information implicitly describes whether to trigger the opening of target permissions for multimedia materials of the first category. The target search feature information establishes a preset binding relationship with the target user through authorization operations. Based on the target search feature information, the target user's target search tendency information is determined through the target permission change recognition model.

5. The method according to claim 4, characterized in that, Determining the target search feature information corresponding to the target user includes: Determine the target search identifier corresponding to the target user, and query the target search feature information corresponding to the target search identifier based on the target search identifier. The target search identifier is an identifier that has a preset binding relationship with the target user through an authorization operation.

6. The method according to claim 1, characterized in that, Based on the target search tendency information, the target multimedia material display strategy information is determined, including: If the probability of triggering target permission for multimedia materials of the first category, as indicated by the target search tendency information, is less than a first threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for reducing the exposure display ratio of multimedia materials of the first category when multimedia materials of the first category and multimedia materials of the second category are displayed in a mixed arrangement. If the probability of triggering target permission for multimedia materials of the first category, as indicated by the target search tendency information, is greater than the first threshold and less than the second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for balancing the exposure display ratio between multimedia materials of the first category and multimedia materials of the second category when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement, wherein the first threshold is less than the second threshold. If the probability of triggering target permission for multimedia materials of the first category, as indicated by the target search tendency information, is greater than the second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for increasing the exposure display ratio of multimedia materials of the first category when multimedia materials of the first category and multimedia materials of the second category are displayed in a mixed arrangement.

7. The method according to claim 1 or 6, characterized in that, The multimedia material display strategy information is represented by a first parameter, a second parameter, and a third parameter. The first parameter is used to indicate the position of the first category multimedia material in the mixed arrangement of search results when the first category multimedia material and the second category multimedia material are mixed and displayed. The second parameter is used to indicate that when the first category multimedia material and the second category multimedia material are mixed and displayed, the first category multimedia material is inserted at intervals of a first preset number of second category multimedia materials. The third parameter is used to indicate that a second preset number of first category multimedia materials are inserted and displayed each time.

8. A multimedia material display device, characterized in that, The device includes: The determination module is used to determine the target user's target search tendency information, which is used to indicate the likelihood of the target user activating target permissions, and the target permissions are used to control the usage status of multimedia materials of the first category in the video editing scenario; The display module is used to respond to the trigger operation of the material search, determine the target multimedia material display strategy information based on the target search tendency information, and the multimedia material display strategy information is used to indicate the mixed display ratio between the first category of multimedia materials and the second category of multimedia materials, as well as the relative position of the mixed display between the first category of multimedia materials and the second category of multimedia materials; the multimedia material display strategy information corresponding to different search tendency information is different; the usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permission; and the multimedia materials are displayed based on the target multimedia material display strategy information for the search results of the first category of multimedia materials and the search results of the second category of multimedia materials. The multimedia material display strategy information is divided into a first display strategy information, a second display strategy information, and a third display strategy information. The first display strategy information is a mixed arrangement display strategy used to reduce the exposure display ratio of the first category of multimedia materials when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement. The second display strategy information is a mixed arrangement display strategy used to balance the exposure display ratio between the first category of multimedia materials and multimedia materials of the second category when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement. The third display strategy information is a mixed arrangement display strategy used to increase the exposure display ratio of the first category of multimedia materials when displaying multimedia materials of the first category and multimedia materials of the second category in a mixed arrangement.

9. An electronic device, characterized in that, The electronic device includes: One or more processors; Storage device for storing one or more programs. When the one or more programs are executed by the one or more processors, the one or more processors implement the multimedia material display method as described in any one of claims 1-7.

10. A storage medium containing computer-executable instructions, characterized in that, The computer-executable instructions, when executed by a computer processor, are used to perform the multimedia material display method as described in any one of claims 1-7.

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