Advertisement push monitoring system based on big data

Abstract

The invention discloses an advertisement pushing monitoring system based on big data, belongs to the technical field of advertisement pushing monitoring, and aims to solve the problems that the advertisement pushing monitoring effect is poor, advertisement putting data acquisition is not accurate enough, and the matching degree of advertisement putting and a user is not enough in the prior art. Comprising a data processing unit, a user portrait construction unit, an advertisement strategy optimization unit and a real-time data feedback unit. And the data collection unit is responsible for collecting various data of the user, including browsing history, click records, purchase history, social media interaction and search keywords. According to the advertisement push monitoring system based on the big data, a more accurate advertisement push strategy is formulated, and the advertisement push strategy is optimized based on the user portrait and the data analysis result, including adjustment of the advertisement creativity, the putting time and the putting place, so that the click rate and the conversion rate of the advertisement are improved.

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