Media content display method and apparatus, electronic device, and storage medium

Abstract

The present disclosure relates to a media content display method and device, electronic equipment and storage medium, the method comprising displaying target media content and first recommended content on a preset page; in response to a content interaction operation on the target media content, updating the first recommended content to second recommended content associated with a target interaction resource; wherein the target interaction resource is a resource contained in target interaction content, and the target interaction content is a sub-media content in the target media content corresponding to the content interaction operation. By using the embodiments of the present disclosure, in the process of user browsing the target media content, the user's attention resource in the target media content is determined in real time based on the content interaction operation, so as to update the recommended content associated with the attention resource in real time, which can improve the pertinence of recommended content switching on the basis of ensuring the browsing experience of the user on the target media content, thereby improving the recommendation effect of the recommended content, and can also reduce the waste of system resources caused by invalid content recommendation and improve the system performance.

Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to a method, apparatus, electronic device, and storage medium for displaying media content. Background Technology

[0002] With the development of internet technology, various kinds of information can be widely disseminated on internet platforms, bringing great convenience to people's lives and work.

[0003] In related technologies, in addition to displaying the media content, the display page for a certain media content often also displays other random recommended content. Due to the randomness of the recommended content, the recommendation effect is poor and it affects the user's browsing experience of the media content. At the same time, invalid content recommendations will also cause problems such as waste of system resources and reduced system performance. Summary of the Invention

[0004] This disclosure provides a media content display method, apparatus, electronic device, and storage medium to at least solve the technical problems in related technologies, such as poor recommendation performance due to the randomness of recommended content, which negatively impacts the user's browsing experience of media content, and ineffective content recommendations leading to wasted system resources and reduced system performance. The technical solution of this disclosure is as follows:

[0005] According to a first aspect of the present disclosure, a media content display method is provided, comprising:

[0006] Display the target media content and the first recommended content on the preset page;

[0007] In response to a content interaction operation on the target media content, the first recommended content is updated to the second recommended content associated with the target interactive resource;

[0008] Wherein, the target interactive resource is the resource contained in the target interactive content, and the target interactive content is the sub-media content in the target media content that corresponds to the content interactive operation.

[0009] In an optional embodiment, the target interactive content includes at least one candidate resource, the target interactive resource being a candidate resource located in a target region among the at least one candidate resource, and the target region being the operation triggering region corresponding to the content interactive operation in the preset page.

[0010] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to each of the at least one first interaction operation, and the target interaction resource is a resource jointly contained in the target sub-media content corresponding to each of the at least one first interaction operation.

[0011] In an optional embodiment, updating the first recommended content to the second recommended content associated with the target interactive resource in response to a content interaction operation on the target media content includes:

[0012] If at least one first interactive operation satisfies the preset recommended content switching conditions, the first recommended content will be updated to the second recommended content.

[0013] In an optional embodiment, after updating the first recommended content to the second recommended content associated with the target interactive resource, the method further includes:

[0014] In response to the second interactive operation, the second recommended content is updated to the third recommended content, which is a dynamically recommended content determined based on object attribute information.

[0015] In an optional embodiment, after displaying the target media content and the first recommended content on the preset page, the method further includes:

[0016] If the display duration of the first recommended content meets the first preset duration threshold, the first recommended content is updated to the fourth recommended content, wherein the first preset duration threshold is positively correlated with the content length of the target media content.

[0017] In an optional embodiment, after displaying the target media content and the first recommended content on the preset page, the method further includes:

[0018] In response to the content interaction operation, the target media content is removed from the preset page, and the first recommended content is updated to the second recommended content;

[0019] If the display duration of the second recommended content meets the second preset duration threshold, the second recommended content is removed from the preset page, and the target media content is displayed instead; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

[0020] In an optional embodiment, after the target media content is removed from the preset page and the first recommended content is updated to the second recommended content, the method further includes:

[0021] In response to the content conversion operation for the second recommended content, the second recommended content is removed from the preset page, and the target media content is displayed instead.

[0022] According to a second aspect of the present disclosure, a media content display device is provided, comprising:

[0023] The first content display module is configured to display target media content and the first recommended content on a preset page;

[0024] The second content display module is configured to update the first recommended content to the second recommended content associated with the target interactive resource in response to a content interaction operation on the target media content.

[0025] Wherein, the target interactive resource is the resource contained in the target interactive content, and the target interactive content is the sub-media content in the target media content that corresponds to the content interactive operation.

[0026] In an optional embodiment, the target interactive content includes at least one candidate resource, the target interactive resource being a candidate resource located in a target region among the at least one candidate resource, and the target region being the operation triggering region corresponding to the content interactive operation in the preset page.

[0027] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to each of the at least one first interaction operation, and the target interaction resource is a resource jointly contained in the target sub-media content corresponding to each of the at least one first interaction operation.

[0028] In an optional embodiment, the second content display module includes:

[0029] The first content update unit is configured to update the first recommended content to the second recommended content when the at least one first interactive operation satisfies the preset recommended content switching conditions.

[0030] In an optional embodiment, the device further includes:

[0031] The second content update unit is configured to respond to the second interactive operation by updating the second recommended content to the third recommended content, wherein the third recommended content is dynamically recommended content determined based on object attribute information.

[0032] In an optional embodiment, the device further includes:

[0033] The third content update unit is configured to update the first recommended content to the fourth recommended content when the display duration of the first recommended content meets the first preset duration threshold, wherein the first preset duration threshold is positively correlated with the content length of the target media content.

[0034] In an optional embodiment, the device further includes:

[0035] The fourth content update unit is configured to respond to the content interaction operation by canceling the display of the target media content on the preset page and updating the first recommended content to the second recommended content;

[0036] The first content display unit is configured to, when the display duration of the second recommended content meets a second preset duration threshold, cancel the display of the second recommended content on the preset page and display the target media content; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

[0037] In an optional embodiment, the device further includes:

[0038] The second content display unit is configured to respond to a content conversion operation for the second recommended content by canceling the display of the second recommended content on the preset page and displaying the target media content.

[0039] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0040] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein when instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any one of the media content display methods of the present disclosure.

[0041] According to a fifth aspect of the present disclosure, a computer program product including instructions is provided that, when run on a computer, causes the computer to perform the method as described in any one of the first aspects above.

[0042] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0043] In media content display scenarios, this application determines the target interactive content corresponding to the content interaction operation within the target media content when a user triggers a content interaction operation on a preset page. Based on the target resources contained in the target interactive content, a second recommended content is determined, automatically switching the first recommended content originally displayed on the preset page to the second recommended content. This allows for real-time determination of the user's attention resources within the target media content based on content interaction operations during the user's browsing process, enabling real-time updates of recommended content associated with those resources. This approach enhances the targeting of recommended content switching while maintaining the user's browsing experience with the target media content, thereby improving the recommendation effect. It also reduces the waste of system resources caused by invalid content recommendations, improving system performance.

[0044] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0045] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0046] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment;

[0047] Figure 2 This is a flowchart illustrating a media content display method according to an exemplary embodiment;

[0048] Figures 3a-3e This is a schematic diagram illustrating a display area in various preset pages according to an exemplary embodiment;

[0049] Figure 4 This is a schematic diagram illustrating the determination of a target interactive resource according to an exemplary embodiment;

[0050] Figure 5 This is a flowchart illustrating another method for displaying media content according to an exemplary embodiment;

[0051] Figure 6 This is a flowchart illustrating another method for displaying media content according to an exemplary embodiment;

[0052] Figure 7 This is a flowchart illustrating another method for displaying media content according to an exemplary embodiment;

[0053] Figures 8a-8c This is a schematic diagram illustrating the switching of recommended content in a short drama playback scenario according to an exemplary embodiment;

[0054] Figure 9 This is a block diagram illustrating a media content display device according to an exemplary embodiment;

[0055] Figure 10 This is a block diagram illustrating an electronic device for displaying media content according to an exemplary embodiment. Detailed Implementation

[0056] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0057] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar different contents and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0058] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0059] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a terminal 100 and a server 200.

[0060] In an optional embodiment, terminal 100 can be used to provide services such as media content display to any user. Specifically, terminal 100 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices, or software running on the aforementioned electronic devices, such as applications. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, Windows, etc.

[0061] In an optional embodiment, server 200 can provide background services to terminal 100. Specifically, server 200 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing cloud computing services.

[0062] In addition, it should be noted that, Figure 1 The example shown is merely one application environment provided by this disclosure. In practical applications, other application environments may also be included, such as more terminals.

[0063] In the embodiments described in this specification, the terminal 100 and the server 200 can be directly or indirectly connected through wired or wireless communication, and this disclosure does not impose any restrictions.

[0064] Figure 2 This is a flowchart illustrating a media content display method according to an exemplary embodiment, such as... Figure 2 As shown, the method may include the following steps:

[0065] In step S201, the target media content and the first recommended content are displayed on a preset page.

[0066] In the embodiments of this specification, the preset page can be a page used for displaying media content. Optionally, the preset page can be a page in a preset application or preset network platform that provides media content display functions, such as a short drama playback page, a novel reading page, etc. In a specific embodiment, the target media content can be media content provided by the aforementioned preset application or the aforementioned preset network platform. Specifically, the content modality of the target media content can include, but is not limited to: video, audio, image, text, etc. Illustratively, when the content modality is video, the type of target media content can include, but is not limited to: movies, short dramas, short videos, etc.; when the content modality is audio, the type of target media content can include, but is not limited to: audiobooks, etc.; when the content modality is text and images, the type of target media content can include, but is not limited to: comics, novels, etc.

[0067] In an optional embodiment, displaying the target media content and the first recommended content on a preset page may include: displaying the target media content and the first recommended content on a preset page in response to a display operation on the target media content.

[0068] In one specific embodiment, the first recommended content can be one of a plurality of preset recommended content. Specifically, the preset recommended content can be multimedia content used to introduce preset business resources. These multiple preset recommended content can be used to introduce different preset business resources. Specifically, the multimedia content can include static content such as text and images, or dynamic content such as short videos and animations. The aforementioned preset business resources can include at least one resource to be promoted. Specifically, the resource to be promoted can include products, applications, novels, and other resources that need to be promoted.

[0069] In an optional embodiment, the first recommended content may be a preset recommended content randomly selected from a plurality of preset recommended content, or a preset recommended content associated with the target media content from a plurality of preset recommended content, or a preset recommended content associated with the object that triggered the above display operation (e.g., user account) from a plurality of preset recommended content. This application does not impose any particular limitation on this.

[0070] In an optional embodiment, the preset page may include a media content display area and a recommended content display area, with the target media content displayed in the media content display area and the first recommended content displayed in the recommended content area. (Illustrative example, as follows) Figures 3a-3d As shown, the media content display area and the recommended content display area can be two non-overlapping display areas, such as... Figure 3e As shown, the media content display area and the recommended content display area can be two overlapping display areas. Optionally, the recommended content display area can be a sub-area that covers the media content display area.

[0071] In step S202, in response to a content interaction operation on the target media content, the first recommended content is updated to the second recommended content associated with the target interactive resource;

[0072] Among them, the target interactive resource is the resource contained in the target interactive content, and the target interactive content is the sub-media content in the target media content that corresponds to the content interactive operation.

[0073] In the embodiments of this specification, the content interaction operation can be an interaction operation related to the target media content. Specifically, the operation types of the content interaction operation can include, but are not limited to: interactive operation type, parameter adjustment operation type, state switching operation type, etc. Illustratively, the interactive operation type can include, but is not limited to: content capture operation (e.g., screenshot operation), etc. The parameter adjustment operation type can include, but is not limited to: display speed adjustment operation (e.g., playback speed adjustment operation, page turning speed adjustment operation), content size adjustment operation (e.g., screen zoom operation), content quality adjustment operation (e.g., sound quality adjustment operation, image quality adjustment operation), display progress adjustment operation (e.g., progress bar movement operation, progress bar jump operation), etc. The state switching operation type can include, but is not limited to: start display operation (start playback operation), pause display operation (pause playback operation), etc.

[0074] In one specific embodiment, the target media content may include at least one sub-media content, and the target interactive content may be the sub-media content corresponding to the content interaction operation within the at least one sub-media content. Illustratively, when the target media content is video content, at least one sub-media content may be at least one video frame contained within the video content; when the target media content is audio content, at least one sub-media content may be at least one audio frame contained within the audio content; when the target media content is text / image content, at least one sub-media content may be at least one page of text / image content contained within the text / image content.

[0075] In one specific embodiment, the target interactive resource can be a resource contained in the target interactive content. Specifically, the resource contained in the target interactive content can be a content element contained in the target interactive content. In an optional embodiment, content elements can be obtained by performing content recognition on the target interactive content. For example, when the target interactive content is video frame content, the content recognition here can include, but is not limited to: image recognition, subtitle text recognition, and audio text recognition. Correspondingly, the content elements here can include, but are not limited to: image recognition elements (e.g., car, home appliance, game, etc.) and text recognition keywords (e.g., clothing, snacks, etc.).

[0076] In one specific embodiment, the second recommended content can be a preset recommended content associated with the target interactive resource from among multiple preset recommended content. Specifically, the preset business resources in the second recommended content are associated with the target interactive resource.

[0077] In an optional embodiment, the first recommended content is displayed in the recommended content display area, and updating the first recommended content to the second recommended content associated with the target interactive resource may include: updating the first recommended content to the second recommended content in the recommended content display area.

[0078] In the above embodiments, when a user triggers a content interaction operation on target media content in a preset page, the target interactive content corresponding to the content interaction operation in the target media content is determined. Then, based on the target resources contained in the target interactive content, a second recommended content is determined, so that the first recommended content originally displayed in the preset page is automatically switched to the second recommended content. During the user's browsing of target media content, the user's attention resources in the target media content can be determined in real time based on the content interaction operation, so as to update the recommended content associated with the attention resources in real time. While ensuring the user's browsing experience of target media content, the targeting of recommended content switching can be improved, thereby improving the recommendation effect of recommended content. It can also reduce the waste of system resources caused by invalid content recommendations and improve system performance.

[0079] In an optional embodiment, the target interactive content includes at least one candidate resource, the target interactive resource being a candidate resource located in the target area among the at least one candidate resource, and the target area being the operation triggering area corresponding to the content interactive operation in the preset page.

[0080] Specifically, the target area can be an operation triggering area determined by the operation triggering position corresponding to the content interaction operation in the preset page. In a specific embodiment, the operation triggering area can be a preset shaped area containing the operation triggering position in the preset page. For example, "containing the operation triggering position" can refer to the operation triggering position as the center point of the area or the operation triggering position as the boundary point of the area. The preset shaped area can include, but is not limited to, circular areas, rectangular areas, etc.

[0081] In an optional embodiment, the operation mode of the content interaction operation can be a touch press mode, and correspondingly, the operation triggering position can be the touch position corresponding to the touch press mode. Optionally, the touch position can include at least one touch point position, and the operation triggering area can be a preset shape area of ​​a preset page containing at least one touch point position.

[0082] In an optional embodiment, the operation mode of the content interaction operation can be a cursor triggering mode corresponding to the input data of the external device. For example, the input data of the external device can include, but is not limited to, mouse control data, keyboard control data, voice control data, eye-tracking control data, etc. Correspondingly, the operation triggering position can be the cursor position corresponding to the cursor triggering mode. Optionally, the cursor position can include: the start cursor position and the end cursor position. The operation triggering area can be a preset shape area on a preset page that contains the start cursor position and the end cursor position.

[0083] In one specific embodiment, at least one content element contained in the target interactive content can be used as at least one candidate resource.

[0084] In an optional embodiment, a preset page displays target media content, which includes at least one sub-media content displayed in a preset order. An object (e.g., a user account) can trigger a content interaction operation based on the currently displayed sub-media content among the at least one sub-media content. Correspondingly, the target interactive content corresponding to the content interaction operation can be the sub-media content currently displayed on the preset page when the content interaction operation is triggered. The operation triggering area in the preset page is determined based on the operation triggering position corresponding to the content interaction operation, thereby determining the target interactive resource located in the operation triggering area among at least one candidate resource contained in the currently displayed sub-media content.

[0085] For example, taking the target interactive operation as a content size zoom operation using a touch press mode as an example, such as Figure 4 As shown, the touch positions corresponding to the content size zoom operation include touch point position 401 and touch point position 402. When the content size zoom operation is detected, the operation trigger area 403 can be determined based on touch point position 401 and touch point position 402. The target interactive content corresponding to the content size zoom operation contains 3 candidate resources. The target interactive resource 404 located in the operation trigger area is determined from the 3 candidate resources.

[0086] In the above embodiments, in response to a content interaction operation on the target media content, the target interactive content corresponding to the content interaction operation is determined, and an operation triggering area in a preset page is determined based on the operation triggering position corresponding to the content interaction operation. This determines the target interactive resource located in the operation triggering area among at least one candidate resource contained in the target interactive content, so as to update the first recommended content to the second recommended content associated with the target interactive resource. During the user's browsing of the target media content, the target interactive resource located in the operation triggering area of ​​the target interactive content corresponding to the content interaction operation can be regarded as the user's focus resource in the target media content, so as to update the recommended content associated with the focus resource in real time. This can improve the accuracy of the focus resource determination, improve the targeting of recommended content selection and switching, and thus improve the recommendation effect of recommended content.

[0087] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to each of the at least one first interaction operation, and the target interaction resource is the resource jointly contained in the target sub-media content corresponding to each of the at least one first interaction operation.

[0088] Specifically, the first interactive operation can be an interactive operation that represents the object's potential interest in the target media content. The object can be a user account. The first interactive operation can be divided into multiple operation types. For illustrative purposes, the multiple operation types may include, but are not limited to: slow display operation, content size zoom operation, content quality enhancement operation, start display operation, etc.

[0089] In an optional embodiment, a preset page displays target media content, which includes at least one sub-media content displayed in a preset order. The target sub-media content corresponding to any first interactive operation in at least one first interactive operation can be the sub-media content currently displayed on the preset page when the corresponding first interactive operation is triggered.

[0090] In an optional embodiment, at least one candidate resource can be identified in each of the at least one target sub-media content (i.e., the target sub-media content corresponding to each of the at least one first interactive operation). Then, the candidate resource with the highest co-occurrence frequency among all candidate resources corresponding to the at least one target sub-media content is taken as the target interactive resource. Specifically, the co-occurrence frequency of a candidate resource can be the number of times that candidate resource appears in the at least one target sub-media content.

[0091] In the above embodiments, in response to at least one first interactive operation representing potential interest in target media content, target sub-media content corresponding to each of the at least one first interactive operation is determined within the target media content. This determines the target interactive resource commonly contained in the at least one target sub-media content, and updates the first recommended content to the second recommended content associated with the target interactive resource. During the user's browsing of target media content, the target interactive resource commonly contained in the at least one target sub-media content corresponding to the at least one first interactive operation can be used as the user's focus resource in the target media content. This allows for real-time updates of the recommended content associated with the focus resource. This further improves the accuracy and rationality of the focus resource determination, enhances the targeting of recommended content selection and switching, and thus improves the recommendation effect of the recommended content.

[0092] In an optional embodiment, updating the first recommended content to the second recommended content associated with the target interactive resource in response to a content interaction operation on the target media content includes:

[0093] If at least one first interactive operation satisfies the preset recommended content switching conditions, the first recommended content will be updated to the second recommended content.

[0094] Specifically, preset recommended content switching conditions can be used to determine whether to automatically trigger the switching of recommended content. These preset conditions can be pre-set based on the flexibility and targeted needs of recommended content display in practical applications. In one optional embodiment, the preset recommended content switching conditions may include: a preset operation quantity threshold. Correspondingly, at least one first interactive operation satisfying the preset recommended content switching conditions may include: the number of operations of at least one first interactive operation meeting the preset operation quantity threshold. In another optional embodiment, the preset recommended content switching conditions may include: a preset weight threshold. Pre-determined preset weights corresponding to first interactive operations of different operation types can be established. The preset weight corresponding to each operation type of first interactive operation can characterize the object's attention to the target media content. Correspondingly, at least one first interactive operation satisfying the preset recommended content switching conditions may include: the sum of the preset weights of at least one first interactive operation meeting the preset weight threshold.

[0095] In an optional embodiment, if at least one first interactive operation satisfies the preset recommended content switching conditions, the target interactive resource associated with the second recommended content can be the resource contained in the most recently interacted content, and the most recently interacted content can be the target sub-media content corresponding to the last triggered first interactive operation among at least one first interactive operation.

[0096] In the above embodiments, when at least one first interactive operation meets the preset recommended content switching conditions, the first recommended content is updated to the second recommended content. This can effectively avoid user misoperation, further improve the accuracy and rationality of determining the resources that users are interested in, and make the selection and switching of recommended content more in line with user needs, thereby improving the recommendation effect of recommended content. It can also reduce the waste of system resources caused by invalid content recommendations and improve system performance.

[0097] In an optional embodiment, such as Figure 5 As shown, after updating the first recommended content to the second recommended content associated with the target interactive resource, the above method further includes:

[0098] In step S203, in response to the second interactive operation, the second recommended content is updated to the third recommended content, which is a dynamic recommended content determined based on object attribute information.

[0099] Specifically, the second interactive operation can be an interactive operation that represents an object that may not have paid attention to the target media content. The object can be a user account. The second interactive operation can be divided into multiple operation types. For example, the multiple operation types may include, but are not limited to, operations such as displaying progress and quickly jumping forward.

[0100] In one specific embodiment, the second recommended content can be dynamically recommended content determined based on object attribute information from multiple preset recommended content. Specifically, the preset business resources in the third recommended content are associated with object attribute information, which can be attribute information of the object that triggered the second interactive operation. Specifically, the object attribute information can be basic information used to identify the object; optionally, the object attribute information can be filled in by the user.

[0101] In one specific embodiment, the dynamically recommended content can be preset recommended content with dynamic elements. For example, the dynamic elements here may include, but are not limited to, sound, animation, special effects, etc.

[0102] In an optional embodiment, the third recommended content can be dynamically recommended content associated with the target media content from among multiple preset recommended content. Specifically, the preset business resources in the third recommended content are associated with the target media content.

[0103] In an optional embodiment, the first recommended content is displayed in the recommended content display area, and updating the first recommended content to the third recommended content may include: updating the first recommended content to the third recommended content in the recommended content display area.

[0104] In the above embodiments, in response to a second interactive operation that indicates that the target media content may not have generated any interest, the second recommended content is automatically updated to dynamic recommended content determined based on object attribute information. This makes the selection and switching of recommended content more in line with user needs, thereby improving the recommendation effect of recommended content and reducing the waste of system resources caused by invalid content recommendations, thus improving system performance.

[0105] In an optional embodiment, such as Figure 6 As shown, after displaying the target media content and the first recommended content on the preset page, the above method also includes:

[0106] In step S204, if the display duration of the first recommended content meets the first preset duration threshold, the first recommended content is updated to the fourth recommended content, wherein the first preset duration threshold is positively correlated with the content length of the target media content.

[0107] In a specific embodiment, the first preset duration threshold can be used to determine whether to automatically trigger the switching of recommended content. Specifically, the first preset duration threshold can be set based on the content length of the target media content. Illustratively, the relationship between the first preset duration threshold and the content length of the target media content can be expressed as: T1 = k1 × N + first offset, where T1 represents the first preset duration threshold, N represents the content length of the target media content, and k1 represents the first preset adjustment coefficient. The first preset adjustment coefficient and the first offset can be set in combination with the recommended content switching requirements in actual applications. In an optional embodiment, k1 ≤ 0.5.

[0108] In an optional embodiment, when the first recommended content is dynamically recommended content, the display duration of the first recommended content satisfying the first preset duration threshold may include: the dwell time of the first recommended content after playback satisfies the first preset duration threshold. Optionally, the first recommended content may also be dynamically recommended content whose corresponding playback duration is less than the first preset duration threshold among multiple preset recommended content.

[0109] In one specific embodiment, the fourth recommended content can be one of the preset recommended content other than the first recommended content among a plurality of preset recommended content. Optionally, the fourth recommended content can be a randomly selected preset recommended content, or a preset recommended content associated with the target media content, or a preset recommended content associated with the object that triggered the above display operation (e.g., a user account). This application does not impose any special limitations on this.

[0110] In an optional embodiment, the first recommended content is displayed in the recommended content display area, and updating the first recommended content to the fourth recommended content may include: updating the first recommended content to the fourth recommended content in the recommended content display area.

[0111] In the above embodiments, a first preset duration threshold positively correlated with the content length of the target media content is determined in advance. The target media content and the first recommended content are displayed on a preset page. If the display duration of the first recommended content meets the first preset duration threshold, the first recommended content is updated to the fourth recommended content. In addition, if the first recommended content is dynamic recommended content, it can also be updated to the fourth recommended content if the dwell time of the first recommended content after playback meets the first preset duration threshold. This can effectively prevent continuous and rapid switching of recommended content, improve the rationality of recommended content switching while ensuring the integrity of recommended content display, thereby improving the user's browsing experience and the recommendation effect of recommended content.

[0112] In an optional embodiment, such as Figure 7As shown, after displaying the target media content and the first recommended content on the preset page, the above method also includes:

[0113] In step S205, in response to the content interaction operation, the target media content is removed from the preset page, and the first recommended content is updated to the second recommended content.

[0114] Specifically, canceling the display of target media content on the preset page can refer to pausing the display of target media content on the preset page (i.e., switching from the displaying state to the paused display state), or it can refer to making the target media content invisible on the preset page (e.g., hiding the target media content, or covering the target media content with the second recommended content). This application does not impose any special limitations on this.

[0115] In step S206, if the display duration of the second recommended content meets the second preset duration threshold, the second recommended content is canceled from being displayed on the preset page, and the target media content is displayed instead; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

[0116] In an optional embodiment, the second preset duration threshold can be used to determine whether to automatically trigger the restoration and display of the target media content. Specifically, the second preset duration threshold can be set based on the content length of the target media content. Illustratively, the relationship between the second preset duration threshold and the content length of the target media content can be expressed as: T2 = k2 × N + second offset, where T2 represents the second preset duration threshold, N represents the content length of the target media content, and k2 represents the second preset adjustment coefficient. The second preset adjustment coefficient and the second offset can be set in combination with the recommended content interaction requirements in actual applications. In an optional embodiment, k2 < k1, T2 < T1.

[0117] In an optional embodiment, when canceling the display of target media content on the preset page means pausing the display of target media content on the preset page, displaying target media content means continuing to display target media content on the preset page (i.e., switching from a paused display state to a displaying state); when canceling the display of target media content on the preset page means the target media content is invisible on the preset page, displaying target media content means the target media content is visible on the preset page (i.e., switching from an invisible state to a visible state).

[0118] In the above embodiments, a second preset duration threshold positively correlated with the content length of the target media content is determined in advance. In response to content interaction operations, the target media content is canceled from being displayed on the preset page, and the first recommended content is updated to the second recommended content. If the display duration of the second recommended content meets the second preset duration threshold, the second recommended content is canceled from being displayed on the preset page, and the target media content is displayed. This can improve the rationality of the display duration of recommended content, thereby improving the recommendation effect of recommended content. It can also reduce the waste of system resources caused by invalid content recommendations and improve system performance.

[0119] In an optional embodiment, after canceling the display of the target media content on the preset page and updating the first recommended content to the second recommended content, the method further includes:

[0120] In step S207, in response to the content conversion operation for the second recommended content, the second recommended content is removed from the preset page and the target media content is displayed.

[0121] Specifically, the content conversion operation can be an operation used to convert the second recommended content. For example, the operation type of the content conversion operation may include, but is not limited to, content download operation, content jump operation, etc.

[0122] In one specific embodiment, the operation type of the content conversion operation can be set in conjunction with the resource type of the preset business resources in the second recommended content. For example, the resource type of the preset business resources may include: applications, products, novels, etc. Accordingly, when the preset business resource is an application, the content conversion operation can be an application download operation; when the preset business resource is a product, the content conversion operation can be a product purchase page jump operation; and when the preset business resource is a novel, the content conversion operation can be a novel reading page jump operation.

[0123] In the above embodiments, in response to content interaction operations, the target media content is canceled from display on the preset page, and the first recommended content is updated to the second recommended content. In response to the content conversion operation for the second recommended content, the second recommended content is canceled from display on the preset page, and the target media content is displayed. This can improve the rationality and flexibility of the target media content display status switching while ensuring the recommendation effect of the recommended content, thereby improving the user's browsing experience of the target media content.

[0124] In an optional embodiment, after canceling the display of the target media content on the preset page and updating the first recommended content to the second recommended content, the method further includes:

[0125] In step S208, if the display duration of the second recommended content meets the second preset duration threshold, virtual resources are sent to the object that triggered the content interaction operation; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

[0126] In an optional embodiment, the second preset duration threshold can be used to determine whether to automatically trigger the sending of virtual resources. Specifically, the details of the second preset duration threshold in step S208 are similar to those in step S206, and will not be repeated here.

[0127] In an optional embodiment, the object can be a user account, and the virtual resource can be a reward resource related to a preset application or preset network platform corresponding to a preset page, a reward resource related to the target media content, or a reward resource related to a preset business resource corresponding to the second recommended content. This application does not impose any special limitations on this.

[0128] For example, taking a short drama as the target media content, Figures 8a-8c This is a schematic diagram illustrating the switching of recommended content in a short drama playback scenario provided in an embodiment of this application. Specifically, as shown... Figure 8a As shown, the short drama playback page on the target terminal (e.g., the user terminal) displays short drama 810 and the first recommended content 820, as follows. Figure 8b As shown, an object (e.g., a user account) can trigger a content interaction operation 830 for the short drama 810 on the object's terminal. The target interactive video frame 811 is the video frame in the short drama 810 corresponding to the content interaction operation, and the target interactive resource 812 is the resource (refrigerator, pot, and kitchen cabinet) contained in the target interactive video frame 811, such as... Figure 8c As shown, in response to the content interaction operation for the short drama 810, the target terminal updates the first recommended content 820 to the second recommended content 840 associated with the target interactive resource 812 for "XX kitchenware".

[0129] As can be seen from the technical solutions provided in the embodiments of this specification above, in the scenario of media content display, when a user triggers a content interaction operation on target media content in a preset page, the target interactive content corresponding to the content interaction operation in the target media content is determined. Then, based on the target resources contained in the target interactive content, a second recommended content is determined, automatically switching the first recommended content originally displayed on the preset page to the second recommended content. This allows for the real-time determination of the user's attention resources in the target media content based on the content interaction operation during the user's browsing process, thereby updating the recommended content associated with the attention resources in real time. This improves the targeting of recommended content switching while ensuring the user's browsing experience of the target media content, thus enhancing the recommendation effect. It also reduces the waste of system resources caused by invalid content recommendations and improves system performance.

[0130] Figure 9 This is a block diagram illustrating a media content display device according to an exemplary embodiment. (Refer to...) Figure 9 The device includes:

[0131] The first content display module 910 is configured to display target media content and the first recommended content on a preset page;

[0132] The second content display module 920 is configured to respond to content interaction operations on the target media content by updating the first recommended content to the second recommended content associated with the target interactive resource.

[0133] Among them, the target interactive resource is the resource contained in the target interactive content, and the target interactive content is the sub-media content in the target media content that corresponds to the content interactive operation.

[0134] In an optional embodiment, the target interactive content includes at least one candidate resource, the target interactive resource being a candidate resource located in the target area among the at least one candidate resource, and the target area being the operation triggering area corresponding to the content interactive operation in the preset page.

[0135] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to each of the at least one first interaction operation, and the target interaction resource is the resource jointly contained in the target sub-media content corresponding to each of the at least one first interaction operation.

[0136] In an optional embodiment, the second content display module 920 includes:

[0137] The first content update unit is configured to update the first recommended content to the second recommended content when at least one first interactive operation satisfies the preset recommended content switching conditions.

[0138] In an optional embodiment, the above-described apparatus further includes:

[0139] The second content update unit is configured to respond to the second interactive operation by updating the second recommended content to the third recommended content, which is a dynamically recommended content determined based on object attribute information.

[0140] In an optional embodiment, the above-described apparatus further includes:

[0141] The third content update unit is configured to update the first recommended content to the fourth recommended content when the display duration of the first recommended content meets the first preset duration threshold. The first preset duration threshold is positively correlated with the content length of the target media content.

[0142] In an optional embodiment, the above-described apparatus further includes:

[0143] The fourth content update unit is configured to respond to content interaction operations, cancel the display of target media content on the preset page, and update the first recommended content to the second recommended content;

[0144] The first content display unit is configured to cancel the display of the second recommended content on a preset page and display the target media content when the display duration of the second recommended content meets the second preset duration threshold; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

[0145] In an optional embodiment, the above-described apparatus further includes:

[0146] The second content display unit is configured to respond to the content conversion operation for the second recommended content, cancel the display of the second recommended content on the preset page, and display the target media content.

[0147] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0148] Figure 10 This is a block diagram illustrating an electronic device for displaying media content according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 10As shown, it may include an RF (Radio Frequency) circuit 1010, a memory 1020 including one or more computer-readable storage media, an input unit 1030, a display unit 1040, a sensor 1050, an audio circuit 1060, a WiFi (Wireless Fidelity) module 1070, a processor 1080 including one or more processing cores, and a power supply 1090, etc. Those skilled in the art will understand that... Figure 10 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein:

[0149] The RF circuit 1010 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 1080 for processing; additionally, it transmits uplink data to the base station. Typically, the RF circuit 1010 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, the RF circuit 1010 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0150] The memory 1020 can be used to store software programs and modules. The processor 1080 executes various functional applications and data processing by running the software programs and modules stored in the memory 1020. The memory 1020 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for the functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1020 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1020 may also include a memory controller to provide access to the memory 1020 for the processor 1080 and the input unit 1030.

[0151] The input unit 1030 can be used to receive input numerical or character information, and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, the input unit 1030 may include a touch-sensitive surface 1031 and other input devices 1032. The touch-sensitive surface 1031, also known as a touch display screen or touchpad, can collect touch operations performed by the user on or near it (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch-sensitive surface 1031), and drive the corresponding connection device according to a pre-set program. Optionally, the touch-sensitive surface 1031 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to the processor 1080, and can receive and execute commands from the processor 1080. In addition, the touch-sensitive surface 1031 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. Besides the touch-sensitive surface 1031, the input unit 1030 may also include other input devices 1032. Specifically, other input devices 1032 may include, but are not limited to, one or more of the following: a physical keyboard, function keys (such as volume control buttons, power buttons, etc.), a trackball, a mouse, and a joystick.

[0152] The display unit 1040 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. The display unit 1040 may include a display panel 1041, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display panel 1041. Further, a touch-sensitive surface 1031 may cover the display panel 1041. When the touch-sensitive surface 1031 detects a touch operation on or near it, it transmits the information to the processor 1080 to determine the type of touch event. Subsequently, the processor 1080 provides corresponding visual output on the display panel 1041 according to the type of touch event. The touch-sensitive surface 1031 and the display panel 1041 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 1031 and the display panel 1041 can be integrated to achieve both input and output functions.

[0153] The terminal may also include at least one sensor 1050, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 1041 according to the ambient light level, and the proximity sensor can turn off the display panel 1041 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0154] Audio circuitry 1060, speaker 1061, and microphone 1062 provide an audio interface between the user and the terminal. Audio circuitry 1060 converts received audio data into electrical signals, which are then transmitted to speaker 1061, where they are converted into sound signals for output. Conversely, microphone 1062 converts collected sound signals into electrical signals, which are received by audio circuitry 1060, converted back into audio data, and then processed by processor 1080 before being transmitted via RF circuitry 1010 to, for example, another terminal, or output to memory 1020 for further processing. Audio circuitry 1060 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0155] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 1070, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 10 The WiFi module 1070 is shown, but it is understood that it is not an essential component of the terminal and can be omitted as needed without changing the nature of the invention.

[0156] The processor 1080 is the control center of the terminal, connecting various parts of the terminal through various interfaces and lines. It executes software programs and / or modules stored in the memory 1020 and calls data stored in the memory 1020 to perform various functions and process data, thereby enabling overall monitoring of the terminal. Optionally, the processor 1080 may include one or more processing cores; preferably, the processor 1080 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and applications, while the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 1080.

[0157] The terminal also includes a power supply 1090 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 1080 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 1090 may also include one or more DC or AC power supplies, recharging systems, power fault detection circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0158] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0159] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the media content display method as described in the embodiments of this disclosure.

[0160] In an exemplary embodiment, a computer-readable storage medium is also provided, which, when the instructions in the storage medium are executed by a processor of an electronic device, enables the electronic device to perform the media content display method of the present disclosure embodiments.

[0161] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to perform the media content display method of the present disclosure embodiments.

[0162] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0163] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0164] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A method for displaying media content, characterized in that, include: Display the target media content and the first recommended content on the preset page; In response to a content interaction operation on the target media content, the first recommended content is updated to the second recommended content associated with the target interactive resource; In response to the second interactive operation, the second recommended content is updated to the third recommended content; Wherein, the target interactive resource is the resource contained in the target interactive content, the target interactive content is the sub-media content in the target media content corresponding to the content interactive operation; the second interactive operation is an interactive operation that represents that the object may not have paid attention to the target media content, and the third recommended content is recommended content determined based on object attribute information.

2. The media content display method according to claim 1, characterized in that, The target interactive content includes at least one candidate resource, and the target interactive resource is the candidate resource located in the target area among the at least one candidate resource. The target area is the operation trigger area corresponding to the content interactive operation in the preset page.

3. The media content display method according to claim 1, characterized in that, The content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to each of the at least one first interaction operation, and the target interaction resource is a resource jointly contained in the target sub-media content corresponding to each of the at least one first interaction operation.

4. The media content display method according to claim 3, characterized in that, The step of updating the first recommended content to the second recommended content associated with the target interactive resource in response to a content interaction operation on the target media content includes: If at least one first interactive operation satisfies the preset recommended content switching conditions, the first recommended content will be updated to the second recommended content.

5. The media content display method according to any one of claims 1 to 4, characterized in that, After displaying the target media content and the first recommended content on the preset page, the method further includes: If the display duration of the first recommended content meets the first preset duration threshold, the first recommended content is updated to the fourth recommended content, wherein the first preset duration threshold is positively correlated with the content length of the target media content.

6. The media content display method according to any one of claims 1 to 4, characterized in that, After displaying the target media content and the first recommended content on the preset page, the method further includes: In response to the content interaction operation, the target media content is removed from the preset page, and the first recommended content is updated to the second recommended content; If the display duration of the second recommended content meets the second preset duration threshold, the second recommended content is removed from the preset page, and the target media content is displayed instead; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

7. The media content display method according to claim 6, characterized in that, After canceling the display of the target media content on the preset page and updating the first recommended content to the second recommended content, the method further includes: In response to the content conversion operation for the second recommended content, the second recommended content is removed from the preset page, and the target media content is displayed instead.

8. A media content display device, characterized in that, include: The first content display module is configured to display target media content and the first recommended content on a preset page; The second content display module is configured to update the first recommended content to the second recommended content associated with the target interactive resource in response to a content interaction operation on the target media content. The second content update unit is configured to respond to the second interactive operation and update the second recommended content to the third recommended content. Wherein, the target interactive resource is the resource contained in the target interactive content, the target interactive content is the sub-media content in the target media content corresponding to the content interactive operation; the second interactive operation is an interactive operation that represents that the object may not have paid attention to the target media content, and the third recommended content is recommended content determined based on object attribute information.

9. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the media content display method as described in any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that, When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device is able to perform the media content display method as described in any one of claims 1 to 7.

Images