一种基于直播平台的信息处理方法、系统及设备

By automatically analyzing audience intent on the live streaming platform, generating audience preference tags, and connecting them with the backend system, the problem of anchors being unable to accurately identify audience intent has been solved, thereby improving the quality of live streaming interaction and audience loyalty.

CN120111263BActive Publication Date: 2026-07-17JIANGXI INST OF FASHION TECH

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
JIANGXI INST OF FASHION TECH
Filing Date
2025-03-04
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

In outdoor live streaming settings such as orchards, the host cannot accurately identify the audience's questioning intent, resulting in a poor audience experience and reducing the interactivity and audience loyalty of the live stream.

Method used

By acquiring audience comments and host explanations in the live streaming environment, keywords are extracted, and preset intent recognition rules and semantic analysis models are used to automatically identify audience intent types, generate audience preference tags, and transmit them to the backend system, or provide host prompts.

Benefits of technology

It improves the accuracy and efficiency of anchors in identifying and processing audience questions during live broadcasts, accurately captures personalized needs, optimizes the outdoor live broadcast experience, achieves automated integration with the back-end system, and enhances customer loyalty.

✦ Generated by Eureka AI based on patent content.

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Abstract

本发明涉及直播技术领域,公开了一种基于直播平台的信息处理方法、系统及设备,方法包括:获取直播环境下的观众评论信息和主播讲解信息,并从观众评论信息和主播讲解信息中提取关键词;根据关键词和预设意图识别规则确定观众意图类型;若观众意图类型为个性化需求,则根据关键词生成观众偏好标签,并基于观众偏好标签结合预设指令规则生成系统标签指令传输给后台系统;若观众意图类型为问题咨询,则根据关键词生成提示信息提供给主播。本发明通过自动分析及处理不同的观众意图,提高了主播在直播过程中识别并处理观众提问意图的准确性和效率,准确捕捉个性化需求、优化户外直播体验,提升观众忠诚度。
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