Cross-border e-commerce enterprise operation data analysis method and system

Abstract

The invention discloses a cross-border e-commerce enterprise operation data analysis method and system, and relates to the technical field of data analysis. A cross-border e-commerce enterprise operation data analysis system comprises an operation factor extraction module and an operation data analysis module. According to the method, various external and internal operation influence factors can be comprehensively identified and quantified through analysis of historical operation data, construction of an operation influence time sequence characteristic graph and understanding of culture preference, exchange rate fluctuation and logistics attenuation; through the analysis of the operation time sequence fluctuation segment, the specific fluctuation characteristics in the operation cycle can be mastered more finely, and through the time sequence alignment of multiple dimensions such as cultural consumption preference, exchange rate consumption preference and logistics attenuation influence, the complex relation in the operation process can be revealed, and the accuracy of the operation process can be improved. And enterprises can be helped to formulate more diversified coping strategies, and the adaptability to complex market environments is improved.

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