基于大数据的互联网商城运营管理系统

By creating a deep buyer database and dynamic evaluation model in the online marketplace, and combining social interaction and search behavior, the problem of low matching accuracy of recommended content in the existing system was solved, enabling personalized and efficient adjustment of recommendation strategies and improving user satisfaction.

CN121073604BActive Publication Date: 2026-07-17SHANDONG OUTSTANDING TALENT DEV GRP CO LTD +2

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
SHANDONG OUTSTANDING TALENT DEV GRP CO LTD
Filing Date
2025-08-31
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

Existing online shopping mall recommendation systems fail to effectively mine product mentions in social relationships, resulting in a low degree of matching between recommended content and users' actual needs. Furthermore, the lack of a dynamic permission management mechanism leads to the loss of high-value users or excessive disturbance from low-value users.

Method used

A deep buyer database is created through the deep buyer update module. Buyer permissions are updated regularly using a dynamic evaluation model. Combined with the recommendation acceptance judgment module and the friend recommendation determination module, the recommendation status is adjusted in real time, including the blocking, preparation, and immediate push status. The recommendation strategy is dynamically adjusted based on users' social interactions and search behavior.

Benefits of technology

It improves the matching degree between recommended content and users' real needs, avoids excessive push notifications, reduces user aversion, and achieves personalized recommendations and efficient resource utilization.

✦ Generated by Eureka AI based on patent content.

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Abstract

本发明提供一种基于大数据的互联网商城运营管理系统,涉及运营管理领域,所述系统包括:深度买家更新模块、推荐接受度判定模块、好友推荐度确定模块、好友推荐度更新模块和推荐状态匹配模块;深度买家更新模块,创建深度买家库;推荐接受度判定模块根据历史聊天信息和买家的历史购买信息确定买家对于各目标好友的推荐接受度;好友推荐度确定模块确定好友推荐度;好友推荐度更新模块基于搜索文本更新近期提及商品的好友推荐度;推荐状态匹配模块根据所述好友推荐度判断近期提及商品的推荐状态。本发明系统能够有效挖掘和利用社交互动中的商品提及信息,有效的提高了推荐内容与用户真实需求之间的匹配度;满足用户的个性化需求,避免过度推送。
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