一种基于多源数据聚合与动态索引的智能广告引擎系统及方法

The intelligent advertising engine system, which aggregates multi-source data and uses dynamic indexing, solves the problem of rigid data processing in existing technologies, enables efficient and flexible ad delivery, improves the accuracy and real-time performance of ads, and enhances the adaptability and flexibility of data processing.

CN121280095BActive Publication Date: 2026-07-17BEIJING RONGQU TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
BEIJING RONGQU TECH CO LTD
Filing Date
2025-09-19
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

Existing intelligent advertising engine systems cannot flexibly adjust to dynamic changes in business scenarios when processing multi-source data, resulting in limited depth and breadth of data analysis, making it difficult to meet the needs of real-time and personalized advertising, and also resulting in low data processing efficiency and decreased accuracy of advertising.

Method used

The system employs an intelligent advertising engine based on multi-source data aggregation and dynamic indexing. The data acquisition module acquires multi-source data in real time, the dimension classification module parses timestamps and geographic tags, the analysis and processing module uses decision trees for time dimension branch analysis and spatial dimension segmentation, the behavior analysis module performs behavior clustering, the aggregation engine module dynamically adjusts the time granularity, and the push optimization module updates the advertising push model parameters to achieve adaptive aggregation and advertising optimization.

Benefits of technology

It enables efficient analysis of multi-source data and precise ad delivery, seamless switching and efficient calculation between different dimensions, dynamic adjustment of the aggregation engine's time granularity, improved ad targeting and effectiveness, real-time response to changes in user behavior, and enhanced ad conversion rates and commercial value.

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Abstract

本发明提供了一种基于多源数据聚合与动态索引的智能广告引擎系统及方法，包括：通过多源数据接口从媒介平台实时获取多源数据流，确定原始数据集；基于原始数据集对时间戳和地理标签进行维度解析与分类，确定初始聚合维度集合；采用智能分析模型利用决策树对初始聚合维度集合中的时间戳进行时间维度的分支分析，确定分析粒度级别，并基于地理标签进行空间维度的切分处理，得到多层级空间分组；针对多层级空间分组结合用户行为进行行为聚类分析，并动态调整聚合引擎的时间粒度，获取自适应聚合结果；基于自适应聚合结果更新广告推送模型的参数配置，获得优化后的广告推送序列。本发明有效提高数据处理的效率和灵活性，使得更加精准地进行广告投放。
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Citation Information

Patent Citations

  • Artificial intelligence advertisement pushing method based on multi-dimensional historical data analysis

    CN120298046A

  • Multi-granularity interest point recommendation method based on geography-time mixed tree structure

    CN120524048A