商品广告生成方法、设备、存储介质和产品

By automatically generating text and videos for product advertisements, the problem of low production efficiency in existing technologies has been solved, achieving efficient and automated advertisement production and improving the quality and effectiveness of advertisements.

CN121352885BActive Publication Date: 2026-07-17VIPSHOP (GUANGZHOU) SOFTWARE CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
VIPSHOP (GUANGZHOU) SOFTWARE CO LTD
Filing Date
2025-12-18
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

Current technology for producing product advertisements is inefficient, requiring manual completion of each step, resulting in time-consuming and low-quality copywriting and video processing.

Method used

By acquiring product information and shooting videos, the data is input into a content generation model to automatically generate text and videos. The content matching model is then used to automatically match the text and videos, generating high-quality product advertisements.

Benefits of technology

It enables the automated generation of product advertisements, improves production efficiency, ensures the quality and relevance of copy and video, and enhances the click-through rate and conversion rate of advertisements.

✦ Generated by Eureka AI based on patent content.

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Abstract

本申请公开了一种商品广告生成方法、设备、存储介质和产品，涉及广告生成技术领域，商品广告生成方法包括：获取需要拍摄广告的目标商品的商品信息和多个拍摄视频，将商品信息、拍摄视频、预设的提示词框架和预设的商品介绍案例输入到预设的内容生成模型中，得到多段目标商品文案和多个目标商品视频，基于预设的内容匹配模型，将多个所述目标商品文案和多个所述目标商品视频逐个进行匹配，得到匹配后的目标商品广告。本申请只需要将商品相关信息和提示词输入到模型中，商品文案和视频，并可以自动进行文案和视频的匹配，得到匹配后的广告，从而无需通过人工进行文案和视频的匹配。因此，本申请可以提升商品广告的制作效率。
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Citation Information

Patent Citations

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  • Marketing short video generation method and device based on large language model

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