一种面向多维数据趋势精准营销的管理系统
By constructing a multi-dimensional data integration system and dynamic enterprise profiles, the problems of information asymmetry and rigid strategies in traditional supply chain finance marketing have been solved, achieving precise marketing and risk control, and improving marketing efficiency and scientific decision-making.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- CHINA HUADIAN GROUP IND & FINANCIAL HOLDINGS CO LTD
- Filing Date
- 2025-11-13
- Publication Date
- 2026-07-17
AI Technical Summary
Traditional supply chain finance marketing suffers from problems such as information asymmetry, limited data dimensions, incomplete enterprise profiling, and rigid product matching strategies, resulting in inefficient and high-risk marketing methods.
By constructing a multi-dimensional data integration system, dynamic enterprise profiles are generated and intelligent matching strategies are implemented, including data collection, cleaning and preprocessing, enterprise profile construction and intelligent matching of financial products. Dynamic heterogeneous network embedding and risk transmission simulation algorithms are used, combined with reinforcement learning to optimize weights, to achieve precise marketing and risk prevention and control.
It significantly improved marketing accuracy and efficiency, reduced business risks, achieved simultaneous optimization of business benefits and strategic goals, and increased marketing success rate and resource utilization efficiency.
Smart Images
Figure CN121458362B_ABST