基于大数据挖掘的内容营销用户画像构建方法及系统
By analyzing multi-source data and mining negative behaviors, a two-layer user profile model is constructed, which solves the problem of blurred interest boundaries in traditional user profiles, achieves accurate capture of user interests and timely content recommendation, and improves the accuracy of content marketing.
CN121682339BActive Publication Date: 2026-07-17BEIJING GALAXY GRAVITY TECHNOLOGY CO LTD
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- BEIJING GALAXY GRAVITY TECHNOLOGY CO LTD
- Filing Date
- 2026-01-20
- Publication Date
- 2026-07-17
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Figure CN121682339B_ABST
Abstract
本发明提供基于大数据挖掘的内容营销用户画像构建方法及系统，涉及大数据挖掘技术领域，包括获取多源行为数据并提取特征，挖掘负向行为模式构建兴趣排斥空间，识别核心画像特征与情境画像特征构建双层画像模型，实现内容推送与实时更新。本发明能够准确识别用户真实兴趣边界，区分长期稳定特征与短期波动特征，提高内容营销精准度和用户响应率。
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