面向行业场景的短信模板智能匹配与效果预测优化方法

By combining machine learning inference engines and community detection algorithms with scenario temporal analysis and knowledge graphs, the contradiction between template and scenario dynamic adaptation in SMS service platforms is resolved, enabling dynamic optimization of SMS templates, improving response rate and resource utilization efficiency, and solving the problem of template strategies being out of touch with user needs in existing technologies.

CN121921061BActive Publication Date: 2026-07-17深圳市智信科技有限公司

Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
深圳市智信科技有限公司
Filing Date
2025-12-29
Publication Date
2026-07-17

AI Technical Summary

Technical Problem

Existing SMS service platforms have a contradiction between the dynamic evolution of industry scenarios and the static adaptation mechanism of SMS templates. This results in data collection and preprocessing failing to design adaptive strategies for the dynamic nature of scenarios, and the effect prediction model failing to deeply integrate the coupling relationship between scenario time-series data and user behavior data. Optimization strategies rely on manual experience mapping and cannot achieve intelligent linkage between template strategies and real-time scenario features. This leads to a disconnect between SMS content and user needs, a decrease in response rate, and a waste of marketing resources.

Method used

Adaptive data collection is achieved using a machine learning inference engine. Industry scenario features and user response decay features are extracted using community detection algorithms. Combined with scenario time-series evolution analysis and effect stage modeling, an industry knowledge graph is constructed to predict potential effect risks. Optimization strategies are generated through semantic association matching to achieve dynamic optimization of SMS templates.

Benefits of technology

It achieves dynamic semantic alignment between SMS templates and real-time scenarios, improves the timeliness and accuracy of scenario feature capture, quantifies the intensity of scenario fluctuations and user fatigue, identifies potential risks, generates personalized optimization strategies, significantly improves click-through rate and conversion rate, reduces ineffective strategy investment, and optimizes marketing resource allocation.

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Abstract

本发明涉及短信发送技术领域,尤其涉及一种面向行业场景的短信模板智能匹配与效果预测优化方法,应用于搭载机器学习推理引擎的短信服务平台,该方法采集并预处理短信发送记录及用户交互行为数据,通过分块处理和社区检测算法提取行业场景特征与用户响应衰减特征。进而基于场景时序演变分析结合效果阶段建模,实现短信效果衰减的动态预测。随后构建行业知识图谱,对模板潜在效果风险进行预测,并结合多策略库进行语义关联匹配,生成效果风险管理预案,最终实现对短信模板的实时动态优化。该方法有效提升场景适应性、预测准确性和策略匹配度,显著优化短信营销效果与资源利用率。
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