一种面向智能投放的订单分析管理方法及系统

By constructing an order version chain, lineage mapping table, and event evidence table, the problems of correlation drift and multi-source data differences caused by order changes in intelligent delivery were solved. This enabled real-time status and consistency snapshots of order metrics, improving the credibility and auditability of delivery data.

CN121937186BActive Publication Date: 2026-07-17ANHUI TIANSHU COMMUNICATION TECHNOLOGY CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
ANHUI TIANSHU COMMUNICATION TECHNOLOGY CO LTD
Filing Date
2025-12-22
Publication Date
2026-07-17

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Abstract

本发明公开了一种面向智能投放的订单分析管理方法及系统，具体涉及智能投放数据处理技术领域，用于解决跨源指标难对账的问题；本发明通过将智能投放，将订单条款与变更解析为订单主数据，构建带生效区间的订单版本链与版本约束集，基于投放配置与操作轨迹稳定订单与账户、计划、单元、素材、定向策略、落地页的血缘映射，然后，接入投放事件与业务事件归并成事件证据表并标注质量标签，按回补窗口重算指标并固化一致性快照，在当跨源指标不一致时生成差异原因码、证据索引与对账证据包，实现口径一致、证据可追溯的订单分析与对账管理，降低人工定位成本并提升运行监测与审计复核效率。
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