一种基于高维客户画像的营销策略智能生成方法及系统
By updating high-dimensional customer profile tags through an event-driven mechanism and a time-sliding window, combined with a category-differentiated decay function and dual-threshold triggering of marketing resource migration, the problems of lagging marketing strategies and resource mismatch were solved, and real-time synchronization and resource optimization of marketing strategies and customer needs were achieved.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- NANJING SIRUILI TECHNOLOGY CO LTD
- Filing Date
- 2026-04-21
- Publication Date
- 2026-07-17
AI Technical Summary
Existing marketing strategy generation technologies based on customer profiles are unable to dynamically adapt to the temporal changes and phase shifts in customer needs, resulting in strategy lag, resource misallocation, inability to accurately identify cross-cycle demand shifts, and reliance on manual judgment leading to resource waste and customer churn.
By combining an event-driven mechanism with a time sliding window and a category-differentiated decay function to update high-dimensional customer profile tags, the logic chain of demand transfer driven by parenting stages and equipment replacement cycles is identified. Marketing resource migration is triggered by dual thresholds to dynamically optimize marketing strategies and self-calibrate.
It enables real-time synchronization of marketing strategies and customer needs, reduces resource waste, improves product conversion rates, ensures long-term system accuracy, and balances customer experience with business objectives.
Smart Images
Figure CN122089405B_ABST