A community mother and baby consumption potential evaluation method and system

Abstract

The present application relates to the technical field of consumption potential evaluation, and discloses a community mother and infant consumption potential evaluation method, comprising the following steps: step 1: obtaining the number of target population at the community level based on the proportion of target population, the data of permanent population of the community and the comprehensive calibration coefficient; step 2: obtaining the POI data of the community where the target community is located to obtain the POI convenience index; step 3: obtaining the awareness value and the reputation value of the target brand, the consumption level coefficient of the target community, the product price fine-tuning coefficient and the product category influence coefficient to obtain the payment willingness multiplier; step 4: obtaining the monthly conversion rate range based on the historical marketing activity data, and obtaining the monthly average order value benchmark value based on the historical order data; and step 5: obtaining the consumption potential interval based on the number of target population at the community level, the POI convenience index, the payment willingness multiplier, the monthly conversion rate range and the monthly average order value benchmark value. Meanwhile, a community mother and infant consumption potential evaluation system is also disclosed.

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