An information promotion method and device, electronic equipment and computer storage medium

Abstract

Embodiments of the present application provide an information promotion method and device, electronic equipment and computer storage medium. The information promotion method comprises: playing video content; in the process of playing the video content, superimposing and displaying target promotion information on the current video picture; wherein the target promotion information is information associated with a target commodity to be promoted; the display mode of the target promotion information matches the current video picture. Embodiments of the present application can maintain the immersion of users watching the video while promoting information, so as to effectively improve the conversion effect of information promotion.

Description

Technical Field

[0001] This application relates to the field of computer technology, and in particular to an information dissemination method, apparatus, electronic device, and computer storage medium. Background Technology

[0002] With the rapid development of short video, live streaming, and long video platforms, showcasing product information to viewers through video footage has become a mainstream method of product promotion.

[0003] In related technologies, product promotion typically uses banner ads or corner tags. For example, promotional images containing product information are pre-designed and then statically displayed at the beginning or end of the video. In this traditional promotional method, promotional information is inserted fixedly along a timeline, and the promotional content is usually independent of the video content. This means the promotional information and video content are disconnected, disrupting the user's immersion in the video and leading to negative or even resistant feelings towards the promotional content. Therefore, the user experience is poor, impacting conversion rates.

[0004] Therefore, how to improve the conversion rate of information promotion has become an urgent problem to be solved. Summary of the Invention

[0005] In view of this, embodiments of this application provide an information promotion scheme to at least partially solve the above-mentioned problems.

[0006] According to a first aspect of the embodiments of this application, an information promotion method is provided, comprising: Play video content; During video playback, target promotional information is overlaid and displayed on the current video screen; The target promotion information is information associated with the target product to be promoted; the display method of the target promotion information is matched with the current video screen.

[0007] According to a second aspect of the embodiments of this application, an information promotion device is provided, comprising: The video playback module is used to play video content; The promotional information display module is used to overlay and display target promotional information on the current video screen during video playback; The target promotion information is information associated with the target product to be promoted; the display method of the target promotion information is matched with the current video screen.

[0008] According to a third aspect of the present application, an electronic device is provided, comprising: a processor, a memory, a communication interface, and a communication bus, wherein the processor, the memory, and the communication interface communicate with each other via the communication bus; the memory is used to store at least one executable instruction, wherein the executable instruction causes the processor to perform an operation corresponding to the method described in the first aspect.

[0009] According to a fourth aspect of the embodiments of this application, a computer storage medium is provided having a computer program stored thereon, which, when executed by a processor, implements the method described in the first aspect.

[0010] According to a fifth aspect of the embodiments of this application, a computer program product is provided, which includes computer instructions that instruct a computing device to perform an operation corresponding to the method described in the first aspect.

[0011] According to the information promotion scheme provided in the embodiments of this application, during the playback of video content, on the basis of the current video screen, target promotion information for the target product to be promoted is displayed to the user in an overlay display method that matches the current video screen.

[0012] In this embodiment, the display method of the target promotional information is matched with the current video frame. Through this method, the target promotional information can be deeply bound to the video content displayed in the current video frame, thus naturally integrating the target promotional information into the video content watched by the user, achieving dynamic interaction between the promotional information and the video frame. This embodiment can maintain the user's immersive experience while promoting information, thereby effectively improving the conversion rate of information promotion. Attached Figure Description

[0013] To more clearly illustrate the technical solutions in the embodiments of this application or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in the embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings.

[0014] Figure 1 This is a flowchart illustrating the steps of an information promotion method according to an embodiment of this application; Figures 2-5 This is a schematic diagram of an information promotion scenario according to an embodiment of this application; Figure 6 This is a structural block diagram of an information promotion device according to an embodiment of this application; Figure 7 This is a schematic diagram of the structure of an electronic device according to an embodiment of this application. Detailed Implementation

[0015] To enable those skilled in the art to better understand the technical solutions in the embodiments of this application, the technical solutions in the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those skilled in the art should fall within the protection scope of the embodiments of this application.

[0016] Reference Figure 1 , Figure 1 This is a flowchart illustrating the steps of an information promotion method according to an embodiment of this application. The information promotion method may include the following steps: Step 102: Play the video content.

[0017] In this embodiment, the specific type of video content is not limited. For example, it can be a pre-made short video or a long video, or it can be a live video stream.

[0018] Step 104: During the video playback, overlay and display the target promotional information on the current video screen.

[0019] The target promotion information is information related to the target product to be promoted; the display method of the target promotion information is matched with the current video screen.

[0020] Schematic illustration: Target promotional information can be any information associated with the target product to be promoted. For example, it can include at least one of the following: the name, form, brand logo, efficacy, selling points, and slogan of the target product. Target promotional information can be in text form, image form, other page elements, or multimodal information resulting from the fusion of different modalities.

[0021] Optionally, the display method of the target promotional information can be matched with the screen attribute information of the current video frame. The aforementioned screen attribute information may include at least one of the following: plot information, scene information, rhythm and atmosphere information, object attribute information of the included target object, bullet screen information, and image feature information. Among them, plot information may represent the storyline presented in the current video frame; scene information may represent the scene presented in the previous video frame (e.g., location, environment, season, weather, etc.); rhythm and atmosphere information may represent the speed or atmosphere presented in the previous video frame, such as intense, soothing, dynamic, romantic, etc.; object attribute information of the target object may include at least one of the following: the overall shape of the target object, the shape of the preset part, the action of the target object, the location of the target object, the type of the target object, its needs, personality, emotions (crying, laughing, angry, etc.), etc.; image feature information may be information that characterizes the visual features of the video frame, such as: hue, color, brightness, contrast, sharpness, texture, and optical physical properties (e.g., exposure information, white balance information, etc.).

[0022] The following example illustrates the matching relationship between the display method of the target promotional information and the current video frame: For example, the system can analyze the color tone information of the current video frame and then dynamically adjust the transparency of the background frame of the target promotional information, or dynamically adjust the display color of the target promotional information. For instance, if the current video frame has a warm color tone, the display color of the target promotional information can be adjusted to dark brown; then, when the current video frame changes to a cool color tone, the display color of the target promotional information can be adjusted to pure black.

[0023] Furthermore, if there is a significant contrast between light and dark in the current video frame, augmented reality and other rendering techniques can be used to add simulated global illumination effects to the surface of the target promotional information. This ensures that the target promotional information is in harmony with the environment in the current video frame, that is, to make the target promotional information look like a part of the current video frame, rather than a rigid layer overlay, thereby enhancing the realism of the video frame after the promotional information is displayed.

[0024] For example, when the current video screen contains bullet comments, targeted promotional information can be overlaid and displayed based on these bullet comments. For instance, the target promotional information can be rendered and displayed according to rendering parameters such as the font and transparency of the bullet comments; keyword recognition can be performed on the bullet comments, and when preset keywords related to the target product are identified, they can be displayed in the current video screen in a different way than the bullet comments, highlighting the target promotional information to the user.

[0025] For example, AI-based image recognition technology can be used to detect and track target objects (such as vehicles, people, etc.) in the current video frame. Then, based on the position of the target object in the current video frame, the target promotion information can be overlaid and displayed on a certain area of ​​the target object. Subsequently, as the target object moves or scales, the target promotion information also moves and scales dynamically. Furthermore, when the target object disappears from the current video frame or is partially obscured due to occlusion or other reasons, the target promotion information also disappears or is partially obscured.

[0026] For example, AI-based image recognition technology can be used to determine the rhythm and atmosphere of the current video. When the rhythm and atmosphere are relatively relaxed, the target promotional information can be displayed by a slow fade-in. Conversely, when the rhythm and atmosphere are relatively tense, the target promotional information can be displayed by a fast cut or a fast flash.

[0027] In this embodiment, artificial intelligence-based image recognition technology can be used to perform image recognition on the current video frame, thereby obtaining the image attribute information of the current video frame.

[0028] Indicatively, regarding the object attribute information of the target object: A pre-trained head detection model can be used to detect the head shape and location of the target object in the current video frame, so as to overlay and display target promotion information in the head area later. This application embodiment does not limit the specific model structure and parameter values ​​of the head detection model; they can be customized according to actual conditions. For example, the MTCNN model or the RetinaFace model can be used. The training process of the head detection model may include: acquiring images containing heads as training samples, inputting the training samples into the head detection model, and outputting predicted head position information through the head detection model; calculating a loss value based on the predicted head position information and training labels (the actual position information of the head in the above images); adjusting the model parameters according to the loss value to obtain the trained head detection model.

[0029] A pre-trained body pose estimation model can be used to determine the body pose information of a target object. This application does not limit the specific model structure and parameter values ​​of the body pose estimation model; these can be customized according to actual conditions. For example, the OpenPose model or the HRNet model can be used. The training process of the body pose estimation model may include: acquiring images containing body parts as training samples; inputting the training samples into the body pose estimation model; outputting predicted pose information through the body pose estimation model; calculating a loss value based on the predicted pose information and training labels (the actual pose information of the body in the images); adjusting the model parameters based on the loss value to obtain the trained body pose estimation model.

[0030] A pre-trained target object recognition model can be used to determine whether a certain type of target object is contained in the current video frame. This application embodiment does not limit the specific model structure and parameter values ​​of the target object recognition model; these can be customized according to actual conditions. For example, a YOLOv8 model or a DETR model can be used. The training process of the target object recognition model may include: acquiring an image containing the target object to be identified as a training sample; inputting the training sample into the target object recognition model; outputting the predicted location information of the target object through the target object recognition model; calculating a loss value based on the predicted location information and training labels (the actual location information of the target object in the image); adjusting the model parameters according to the loss value to obtain the trained target object recognition model.

[0031] Alternatively, a pre-trained scene classification model can be used to determine the scene information corresponding to the current video frame. This application embodiment does not limit the specific model structure and parameter values ​​of the scene classification model; these can be customized according to actual conditions. For example, a CNN model, an LSTM model, or a CNN-LSTM hybrid model can be used. The training process of the scene classification model may include: acquiring the image to be classified as a training sample; inputting the training sample into the scene classification model; outputting the predicted scene category through the scene classification model; calculating the loss value based on the predicted scene category and the training label (the actual scene category of the image); adjusting the model parameters based on the loss value to obtain the trained scene classification model.

[0032] In this embodiment, the display method of the target promotional information is matched with the current video frame. Through this method, the target promotional information can be deeply bound to the video content displayed in the current video frame, thus naturally integrating the target promotional information into the video content watched by the user, achieving dynamic interaction between the promotional information and the video frame. This embodiment can maintain the user's immersive experience while promoting information, thereby effectively improving the conversion rate of information promotion.

[0033] The information promotion method provided in this embodiment can be executed by any suitable electronic device configured with a display interface, including but not limited to: mobile terminals (such as mobile phones, PADs, etc.) and PCs.

[0034] Optionally, in some embodiments, the content of the target promotion information may also be matched with the screen attribute information of the current video frame. The screen attribute information may include at least one of the following: plot information, scene information, rhythm and atmosphere information, object attribute information of the included target object, bullet screen information, and image feature information.

[0035] For example, AI-based image recognition technology can be used to perform image recognition on the current video frame, thereby obtaining the frame attribute information of the current video frame. Then, based on the recognition results, target products that match the frame attribute information of the current video frame are determined from a pre-established mapping relationship between frame attribute information and products to be recommended. The recommendation information for the determined target products is then determined as the target recommendation information.

[0036] For example, using the type of target object as the image attribute information of the current video frame, image recognition technology can be used to identify objects in the current video frame. When a coffee cup is identified in the current video frame, the target product can be determined to be a coffee cup, and the target promotional information can be promotional information for coffee cups. This will then display a target promotional message for a specific brand of coffee cup: "Same style, 20% off for a limited time." When the user clicks on this target promotional message, they will be redirected to the purchase page for that brand of coffee cup. Similarly, when a mobile phone is identified in the current video frame, the target product can be determined to be that mobile phone, and the target promotional information can be promotional information for that mobile phone. This will then display a target promotional message for that mobile phone: "Are you using this too? Click to learn about the upgraded version." When the user clicks on this target promotional message, they will be redirected to the details page for that mobile phone.

[0037] Furthermore, when identifying target audiences, in addition to referencing the image attributes of the current video, other information can be considered, such as script information corresponding to the currently playing video content and user information (e.g., user gender, age, and interest profile). After determining the products matching the image attributes based on the mapping relationship between image attribute information and the products to be recommended, it is then determined whether the product matches the user information. If they match, the product is identified as the target product, and its promotion is abandoned.

[0038] In the embodiments described above, during information promotion, the target promotional information not only matches the display method with the current video frame, but its promotional content also matches the current video frame. Through this dual-dimensional matching of content and display method, the target promotional information can be further deeply bound to the video content displayed in the current video frame, making the information promotion process more natural. Furthermore, since the content of the target promotional information matches the current video frame, this embodiment of the application filters the promotional information during information promotion, displaying users only promotional information whose content is more relevant to the current video frame, avoiding interference from promotional information unrelated to the current video frame, and further improving the user experience. Moreover, because the content of the target promotional information matches the current video frame, when users see the current video frame, their impression and understanding of the promotional information will be deepened. That is, this application achieves a native dissemination model of "video content as promotional information," enhancing users' memory and emotional connection with the target product.

[0039] In summary, the above embodiments of this application provide an intelligent perception-based information promotion solution that can intelligently decide "whether to deliver promotional information," "what kind of promotional information to deliver," and "how to display the promotional information" based on the image attribute information of the current video screen, achieving three-dimensional precise reach of "when, where, and what," thereby improving the conversion effect of information promotion.

[0040] Optionally, in some embodiments, the process of overlaying and displaying target promotional information on the current video frame may include: Dynamically moving target promotional information is overlaid on the current video frame; the movement method of the target promotional information matches the screen attribute information of the current video frame.

[0041] Schematic representation: the movement of targeted promotional information may include: complete movement trajectory, partial movement trajectory, movement trajectory start point, movement trajectory end point, movement trajectory waypoints, movement start time, movement duration, and movement end time, etc.

[0042] For example, the movement of the target promotional information can satisfy at least one of the following: the movement of the target promotional information is associated with the action of the target object in the current video frame; the target promotional information moves dynamically around the outline of the target object in the current video frame; the target promotional information moves dynamically according to the usage of the target product.

[0043] Regarding the movement of the target promotional information in relation to the actions of the target object in the current video frame, for example, when the target object is performing an action, the visual effect of that action can be created by the dynamic movement of the target promotional information. Alternatively, the target promotional information can also move dynamically along with the action performed by the target object (e.g., moving in the same direction as the target object). Regarding the dynamic movement of the target promotional information around the outline of the target object in the current video frame, the shape of the target object and its specific position in the current video frame can be determined first, and then the target promotional information can be made to move dynamically around the target object when displayed. Regarding the dynamic movement of the target promotional information according to the usage method of the target product, for example, when the target product is edible, the target promotional information can be made to fly into the target object's mouth along a certain route.

[0044] See Figure 2 , Figure 2 Figures a and b in the diagram are schematic diagrams of an information promotion scenario according to an embodiment of this application. In this information promotion scenario, the current video frame is a "fighting" scene, in which a target character is shown wielding a sword. When displaying the target promotional information, the specific location area of ​​the target character in the video frame can be determined first, so that the target promotional information rotates around the target character and gradually disperses away from the target character. See also... Figure 3 , Figure 3 The figure illustrates another information promotion scenario according to an embodiment of this application. In this information promotion scenario, a target person is displayed in the current video frame, and the target person is practicing meditation. When displaying the target promotion information, the outline of the target person in the video frame can be determined first, so that the target promotion information rotates around the target person.

[0045] Taking the example of the image attribute information being the object attribute information of the target object contained in the current video frame, the target promotional information can also be made to fly into the target part of the target object from a preset starting position. For example, if the target product is a beverage of brand XX, and the target promotional information includes the text "Drink it and your combat power will soar," as well as a model of the brand's beverage, then the above-mentioned target promotional information can be displayed as follows: starting from a certain position in the current video frame, following a certain trajectory, it gradually flies into the mouth of the target object, and then disappears.

[0046] Taking the image attribute information as the object attribute information of the target object contained in the current video frame as an example, the movement mode of the target promotional information can also dynamically change with the movement of the target object. Further, for example, the target promotional information can maintain the same movement direction as the target object, and then the movement direction of the target promotional information changes as the movement direction of the target object changes, and / or, the movement speed of the target promotional information changes as the movement speed of the target object changes, and so on. For example, the target promotional information can move in free fall from top to bottom, and simultaneously move with the left and right movement of the target object, thus presenting a "leaf-blowing" effect.

[0047] In the above embodiments, the target promotional information moves dynamically within the video frame, and the movement pattern matches the current video frame's attribute information. As the target promotional information moves with the image attribute information, its movement trajectory can be semantically fused with the video content, naturally integrating the promotional information into the video content. This effectively reduces user resistance to the promotional information and improves its receptiveness. Furthermore, the dynamic movement of the target promotional information, coupled with its binding to the image attribute information, stimulates users' subconscious attention to and tracking of the target promotional information's movement trajectory, and consolidates the target promotional information and video content into a single event, thereby enhancing the user's impression and understanding of the target product.

[0048] Optionally, in some embodiments, the process of overlaying and displaying target promotional information on the current video frame may also include: The target game item is overlaid on the current video screen; the target game item matches the screen attribute information of the current video screen, and target promotional information is also displayed in association with the target game item.

[0049] Schematic, see Figure 4 , Figure 4 This is a schematic diagram of another information promotion scenario according to an embodiment of this application. In this information promotion scenario, the current video frame is a scene of the target person undergoing self-healing. See also... Figure 4 Image a in the diagram can display a target game item—an energy bar—matching the healing scene, overlaid above the target character. This energy bar also displays promotional information for the target product: "XX Beverage." The energy progress value within the energy bar represents the target character's healing progress; initially, the healing progress value is 0.

[0050] Optionally, in some embodiments, the display format of the target game item can change with the current video frame. Correspondingly, the information promotion method may further include: When the display form of the target game item meets the preset form requirements, display feedback information related to the target product.

[0051] Indicatively, feedback information related to the target product can be any information relevant to the target product. Examples include: promotional information for the target product, information about themed events related to the target product, product details, and so on.

[0052] The product details information of the target product may include at least one of the following: detailed product description, specifications, product-related promotional information, purchase options, etc.

[0053] The display format of the target game item can dynamically change, based on factors such as plot progression, character actions, and the intensity of conflict. For example, as the plot approaches its climax or the conflict between characters intensifies, the display format gradually approaches a preset format. When the display format meets the preset requirements, feedback information related to the target product can be displayed, such as the product's advertising slogan, product details, or purchase page. See also... Figure 4 In Figure b, the energy progress value in the energy bar can change with the target character's actions or with the progress of the plot, increasing from 0 in Figure a to 20% in Figure b, and then to 100% in Figure c. At this point, the display form of the target game item meets the form requirements. See [link to figure b]. Figure 4 The 'd' image in the diagram can display feedback information related to the target product to the user. For example, if the target product is a functional beverage, the "energy bar" fluctuates with the intensity of the battle, and when the energy bar is full, an advertisement pops up saying, "Take a sip and your battle power will soar!"

[0054] Optionally, in some embodiments, after displaying the target game item overlaid on the current video screen, the information promotion method may further include: Display the first interactive guidance information, which is used to guide the execution of the first preset interactive operation; Receive a first preset interactive operation that matches the first interactive guidance information, and adjust the display form of the target game item; the method of adjusting the display form of the target game item is related to the first preset interactive operation.

[0055] To illustrate, the way the display form of a target game item is adjusted can also be related to or match the plot of the video content. For example, for a target game item associated with a positive character, the display form of the target game item can be adjusted through the first preset interactive operation to enhance the game effectiveness of the target game item; conversely, for a target game item associated with a negative character, the display form of the target game item can be adjusted through the first preset interactive operation to reduce the game effectiveness of the target game item.

[0056] See Figure 5 , Figure 5 This is a schematic diagram of another information promotion scenario according to an embodiment of this application. Figure 5 Figure a in the middle, and Figure 4 The same as image a in the previous example. Afterwards, the first interactive guidance information can be displayed in the video, such as... Figure 5 In Figure b, the message "Click here repeatedly to increase energy progress" appears. After receiving repeated clicks from the user, see [link / reference]. Figure 5 As shown in Figures c and d, the energy progress value contained in the energy bar can be dynamically adjusted based on the click action. Furthermore, when the energy bar is for a positive character, the energy progress value contained in the energy bar can be dynamically increased based on the click action; conversely, when the energy bar is for a negative character, the energy progress value contained in the energy bar can be dynamically decreased based on the click action.

[0057] Furthermore, as mentioned above, when the display form of the target game item meets the preset form requirements, feedback information related to the target product can also be displayed.

[0058] In the above embodiments, attaching the target promotional information to the target game item allows users to perceive the promotional information as an extension or enhancement of the video content, rather than external interference. Furthermore, because the target game item matches the visual attributes of the current video screen, the visual display style of the item will be consistent with the video screen, thus unconsciously influencing the user's acceptance of the target promotional information.

[0059] In addition, displaying targeted promotional information through target game items can give the promotional information a potential reward implication. When users perform the first preset interactive operation, adjusting the display form of the target game items as an incentive feedback can increase users' willingness to interact.

[0060] Optionally, in some embodiments, the information dissemination method may further include: Display second interactive guidance information, which is used to guide the execution of a second preset interactive operation; receive the second preset interactive operation that matches the second interactive guidance information, display the exclusive animation corresponding to the second preset interactive operation; and display the interactive feedback information corresponding to the second preset interactive operation.

[0061] Indicatively, the interactive feedback information corresponding to the second preset interactive operation can be any suitable feedback information. For example, it can be information unrelated to the target product but used to enhance the user's sense of accomplishment, such as "Congratulations, your interaction accuracy has broken the historical interaction record!"; or it can be information related to the target product, such as: promotional information for the target product, information on themed activities for the target product (such as "Unlock the unboxing qualification and win XX product"), product details information for the target product, etc.

[0062] A second interactive guidance message can be used to set an interactive task for the user: to perform a second preset interactive operation. Upon receiving the user's second preset interactive operation, a corresponding personalized animation is displayed to the user. This process guides the user to actively perform the interactive operation by displaying interactive guidance information, and incentivizes the user's action by displaying a personalized animation and interactive feedback information. Through this process, the user's enjoyment of the video content is enhanced; furthermore, the user receives a visual reward of a personalized animation and interactive feedback information upon performing the interactive operation, thus increasing the user's sense of accomplishment and improving the user experience.

[0063] Optionally, in some embodiments, the second preset interactive operation includes: sending bullet screen information containing target keywords; the target keywords are keywords associated with the target product.

[0064] To illustrate, the target product is XX beverage. The second preset interactive operation could include sending a bullet screen message containing the target keyword "XX beverage". When a user sends the bullet screen message "Want to drink XX beverage", the following animation is displayed: the bullet screen message starts from a certain position on the current video screen, follows a certain trajectory, gradually flies into the target's mouth, and then disappears, to present the visual effect of the bullet screen message being sucked into a mouth. Furthermore, product details of XX beverage can then be displayed to the user.

[0065] In the above embodiments, the interactive task set for the user is concretized into a bullet screen sending task related to promotional operations for the target product. Bullet screens, as a highly participatory social medium, have become a core way for users to express their emotions. Therefore, concretizing the interactive task into a bullet screen sending task is more acceptable to users and makes them more likely to participate. Furthermore, in the above embodiments of this application, the bullet screen sending task and information promotion operations are strongly correlated, allowing users to deepen their impression and understanding of the target product during the interaction process. In addition, the bullet screen sending task is a task associated with the promotional operation of the target product. When a user performs this task, it usually indicates that the user has a certain interest in the target product (or at least is not opposed to it), and the user may want to learn more about the target product. Therefore, after the user completes the bullet screen sending task, providing the user with the product details page of the target product can further provide the user with more comprehensive information, helping the user quickly understand the details of the target product and thus make a purchase decision.

[0066] Optionally, in some embodiments, the information dissemination method may further include: Display third interactive guidance information, which is used to guide the execution of a third preset interactive operation; in response to the number of times the third preset interactive operation is received exceeding a preset threshold, display a unique animation corresponding to the third preset interactive operation.

[0067] To illustrate, the third interactive prompt could be: "After sending a total of 10 bullet comments, a unique animation effect will be displayed." Then, once it is detected that the same user or different users have sent a total of 10 bullet comments, the corresponding unique animation will be displayed to the user.

[0068] In the above embodiments of this application, the display of third-party interactive guidance information can guide users to repeatedly perform interactive operations, or guide multiple users to collaboratively perform interactive tasks. Upon completion of all interactive tasks, a corresponding exclusive animation will be displayed as a visual reward. Many users hesitate when faced with interactive tasks, but the likelihood of them participating increases after seeing other users have already performed the interactive operations. This allows for the establishment of social resonance among different users, enhancing their enthusiasm for participating in interactive tasks.

[0069] Optionally, in some embodiments, the third preset interactive operation described above may include: sending bullet screen information containing target keywords, where the target keywords are keywords associated with the target product.

[0070] Correspondingly, the process of displaying a unique animation corresponding to the third preset interactive operation in response to the number of times the third preset interactive operation is received exceeding a preset threshold can include: In response to receiving more than a preset threshold of bullet comments containing the target keyword, a unique animation containing the target promotional element will be displayed; the target promotional element is a page element associated with the target product.

[0071] To illustrate, the third preset interactive operation could be: sending a bullet screen message saying "I want to use XX brand face mask". When 10 bullet screen messages saying "I want to use XX face mask" are received, a firework effect with the words "XX brand" embedded will bloom across the entire screen.

[0072] In the embodiments described above, the interactive task set for the user is concretized as a bullet screen sending task related to promotional operations targeting the target product. Compared to the traditional promotional method where users watch promotional bullet screens related to the target product, this method encourages users to actively "type" keywords in order to receive rewards, thus transforming passive reception into active output. Furthermore, the execution of the bullet screen sending task allows the user to process the promotional information of the target product in their brain, increasing their muscle memory of the target product. In other words, this method strengthens the user's impression and understanding of the target product.

[0073] Figure 6 This is a structural block diagram of an information promotion device according to an embodiment of this application. The information promotion device provided in this application includes: The video playback module 602 is used to play video content; The promotional information display module 604 is used to overlay and display target promotional information on the current video screen during video playback. The target promotion information is information related to the target product to be promoted; the display method of the target promotion information is matched with the current video screen.

[0074] Optionally, in some embodiments, the display method of the target promotion information is matched with the screen attribute information of the current video screen; the screen attribute information includes at least one of the following: plot information, scene information, rhythm and atmosphere information, object attribute information of the included target object, bullet screen information, and image feature information.

[0075] Optionally, in some embodiments, the promotional information display module 604 is specifically used for: Dynamically moving target promotional information is overlaid on the current video frame; the movement method of the target promotional information matches the screen attribute information of the current video frame.

[0076] Optionally, in some embodiments, the movement of the target promotional information satisfies at least one of the following: the movement of the target promotional information is associated with the action of the target object in the current video frame; the target promotional information moves dynamically around the outline of the target object in the current video frame; the target promotional information moves dynamically according to the usage of the target product.

[0077] Optionally, in some embodiments, the promotional information display module 604 is specifically used for: The target game item is overlaid on the current video screen; the target game item matches the screen attribute information of the current video screen, and target promotional information is also displayed in association with the target game item.

[0078] Optionally, in some embodiments, the display form of the target game item changes with the current video frame; the information promotion device further includes: The feedback information display module is used to display feedback information related to the target product when the display form of the target game item meets the preset form requirements.

[0079] Optionally, in some embodiments, the information dissemination device further includes: The prop display form adjustment module is used to display first interactive guidance information, which guides the execution of a first preset interactive operation; it receives the first preset interactive operation that matches the first interactive guidance information and adjusts the display form of the target game prop; the method of adjusting the display form of the target game prop is related to the first preset interactive operation.

[0080] Optionally, in some embodiments, the information dissemination device further includes: The interactive feedback information display module is used to display second interactive guidance information, which guides the execution of a second preset interactive operation; it receives the second preset interactive operation that matches the second interactive guidance information, displays the exclusive animation corresponding to the second preset interactive operation, and displays the interactive feedback information corresponding to the second preset interactive operation.

[0081] Optionally, in some embodiments, the second preset interactive operation includes: sending bullet screen information containing target keywords; the target keywords are keywords associated with the target product.

[0082] Optionally, in some embodiments, the information dissemination device further includes: A dedicated animation display module is used to display third interactive guidance information, which guides the execution of a third preset interactive operation. In response to the number of times the third preset interactive operation is received exceeding a preset threshold, a dedicated animation corresponding to the third preset interactive operation is displayed.

[0083] Optionally, in some embodiments, the third preset interactive operation includes: sending bullet screen information containing target keywords; the dedicated animation display module, when performing the step of displaying a dedicated animation corresponding to the third preset interactive operation in response to the number of times the third preset interactive operation is received exceeding a preset threshold, is specifically used for: In response to receiving more than a preset threshold of bullet comments containing the target keyword, a unique animation containing the target promotional element will be displayed; the target promotional element is a page element associated with the target product.

[0084] Optionally, in some embodiments, the content of the target promotion information is matched with the screen attribute information of the current video screen; and the screen attribute information includes at least one of the following: plot information, scene information, rhythm and atmosphere information, object attribute information of the included target object, bullet screen information, and image feature information.

[0085] The information promotion device of this embodiment is used to implement the corresponding interactive methods in the foregoing embodiments and has the beneficial effects of the corresponding method embodiments, which will not be repeated here. Furthermore, the functional implementation of each module in the information promotion device of this embodiment can be referred to the description of the corresponding part in the foregoing method embodiments, which will also not be repeated here.

[0086] Reference Figure 7 This document illustrates a schematic diagram of an electronic device according to an embodiment of this application. The specific embodiments of this application do not limit the specific implementation of the electronic device.

[0087] like Figure 7 As shown, the electronic device may include: a processor 702, a communications interface 704, a memory 706, and a communications bus 708.

[0088] in: The processor 702, communication interface 704, and memory 706 communicate with each other via communication bus 708.

[0089] Communication interface 604 is used for communication with other electronic devices.

[0090] The processor 702 is used to execute program 710, specifically the relevant steps in the above method embodiments.

[0091] Schematic, program 710 may include program code that includes computer operation instructions.

[0092] The processor 702 may be a CPU, an application-specific integrated circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of this application. The smart device includes one or more processors, which may be processors of the same type, such as one or more CPUs; or processors of different types, such as one or more CPUs and one or more ASICs.

[0093] Memory 706 is used to store program 710. Memory 706 may include high-speed RAM memory, and may also include non-volatile memory, such as at least one disk storage device.

[0094] Program 710 may include multiple computer instructions. Specifically, program 710 can cause processor 702 to perform the operation corresponding to any of the methods described in the foregoing multiple method embodiments through multiple computer instructions.

[0095] The specific implementation of each step in program 710 can be found in the corresponding descriptions of the steps and units in the above method embodiments, and has corresponding beneficial effects, which will not be repeated here. Those skilled in the art will clearly understand that, for the sake of convenience and brevity, the specific working process of the devices and modules described above can be referred to the corresponding process descriptions in the foregoing method embodiments, and will not be repeated here.

[0096] This application also provides a computer storage medium storing a computer program thereon, which, when executed by a processor, implements the method described in any of the foregoing method embodiments. The computer storage medium includes, but is not limited to, compact disc read-only memory (CD-ROM), random access memory (RAM), floppy disk, hard disk, or magneto-optical disk.

[0097] This application also provides a computer program product, including computer instructions that instruct a computing device to perform an operation corresponding to any of the methods in the above-described multiple method embodiments.

[0098] Furthermore, it should be noted that the user-related information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to sample data used for training the model, data used for analysis, stored data, displayed data, etc.) involved in the embodiments of this application are all information and data authorized by the user or fully authorized by all parties. Moreover, the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and corresponding operation entry points are provided for users to choose to authorize or refuse.

[0099] It should be noted that, depending on the implementation needs, the various components / steps described in the embodiments of this application can be broken down into more components / steps, or two or more components / steps or parts of the operation of components / steps can be combined into new components / steps to achieve the purpose of the embodiments of this application.

[0100] The methods described in the embodiments of this application can be implemented in hardware, firmware, or as software or computer code that can be stored in a recording medium (such as a CD-ROM, RAM, floppy disk, hard disk, or magneto-optical disk), or as computer code downloaded over a network that is originally stored in a remote recording medium or a non-transitory machine-readable medium and will be stored in a local recording medium. Thus, the methods described herein can be stored on a recording medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware (such as an Application Specific Integrated Circuit (ASIC) or a Field Programmable Gate Array (FPGA)). It is understood that the computer, processor, microprocessor controller, or programmable hardware includes storage components (e.g., Random Access Memory (RAM), Read-Only Memory (ROM), Flash Memory, etc.) capable of storing or receiving software or computer code, which, when accessed and executed by the computer, processor, or hardware, implements the methods described herein. Furthermore, when a general-purpose computer accesses code used to implement the methods shown herein, the execution of the code transforms the general-purpose computer into a dedicated computer for executing the methods shown herein.

[0101] Those skilled in the art will recognize that the units and method steps of the various examples described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are implemented in hardware or software depends on the specific application and design constraints of the technical solution. Those skilled in the art can use different methods to implement the described functions for each specific application, but such implementation should not be considered beyond the scope of the embodiments of this application.

[0102] The above embodiments are only used to illustrate the embodiments of this application, and are not intended to limit the embodiments of this application. Those skilled in the art can make various changes and modifications without departing from the spirit and scope of the embodiments of this application. Therefore, all equivalent technical solutions also fall within the scope of the embodiments of this application, and the patent protection scope of the embodiments of this application should be defined by the claims.

Claims

1. An information promotion method, comprising: Play video content; During video playback, target promotional information is overlaid and displayed on the current video screen; The target promotion information is information associated with the target product to be promoted; the display method of the target promotion information is matched with the current video screen.

2. The method according to claim 1, wherein, The display method of the target promotion information is matched with the screen attribute information of the current video screen; the screen attribute information includes at least one of the following: plot information, scene information, rhythm and atmosphere information, object attribute information of the included target object, bullet screen information, and image feature information.

3. The method according to claim 2, wherein, The method of overlaying and displaying target promotional information on the current video screen includes: Dynamically moving target promotional information is overlaid on the current video frame; wherein the movement mode of the target promotional information matches the screen attribute information of the current video frame.

4. The method according to claim 3, wherein, The movement method of the target promotional information satisfies at least one of the following: the movement method of the target promotional information is associated with the action of the target object in the current video frame; the target promotional information moves dynamically around the outline of the target object in the current video frame; the target promotional information moves dynamically according to the usage method of the target product.

5. The method according to claim 2, wherein, The method of overlaying and displaying target promotional information on the current video screen includes: The target game item is overlaid and displayed on the current video screen; wherein the target game item matches the screen attribute information of the current video screen, and target promotional information is also displayed in association with the target game item.

6. The method according to claim 5, wherein, The display format of the target game item changes with the current video frame. The method further includes: When the display form of the target game item meets the preset form requirements, feedback information related to the target item is displayed.

7. The method according to claim 5, wherein, The method further includes: Display first interactive guidance information, which is used to guide the execution of a first preset interactive operation; Receive a first preset interactive operation that matches the first interactive guidance information, and adjust the display form of the target game item; the method for adjusting the display form of the target game item is associated with the first preset interactive operation.

8. The method according to any one of claims 1-7, wherein, The method further includes: Display second interactive guidance information, which is used to guide the execution of a second preset interactive operation; Receive a second preset interactive operation that matches the second interactive guidance information, and display a unique animation corresponding to the second preset interactive operation; Display the interactive feedback information corresponding to the second preset interactive operation.

9. The method according to claim 8, wherein, The second preset interactive operation includes: sending a bullet screen message containing a target keyword; the target keyword is a keyword associated with the target product.

10. The method according to any one of claims 1-7, wherein, The method further includes: Display third interactive guidance information, which is used to guide the execution of a third preset interactive operation; In response to the number of times the third preset interactive operation is received exceeding a preset threshold, a unique animation corresponding to the third preset interactive operation is displayed.

11. The method according to claim 10, wherein, The third preset interactive operation includes: sending bullet screen information containing the target keyword; The response that the number of times the third preset interactive operation is received exceeds a preset threshold, displays a unique animation corresponding to the third preset interactive operation, including: In response to receiving more than a preset threshold number of bullet comments containing the target keyword, a unique animation containing the target promotional element is displayed; the target promotional element is a page element associated with the target product.

12. The method according to any one of claims 1-7, wherein, The content of the target promotion information matches the image attribute information of the current video screen; and the image attribute information includes at least one of the following: plot information, scene information, rhythm and atmosphere information, object attribute information of the included target object, bullet screen information, and image feature information.

13. An electronic device, comprising: The processor, memory, communication interface, and communication bus are provided, wherein the processor, memory, and communication interface communicate with each other via the communication bus. The memory is used to store at least one executable instruction that causes the processor to perform the operation corresponding to the method as described in any one of claims 1-12.

14. A computer storage medium having a computer program stored thereon, which, when executed by a processor, implements the method as described in any one of claims 1-12.

15. A computer program product comprising computer instructions that instruct a computing device to perform an operation corresponding to any one of the methods described in claims 1-12.

Images