一种基于四层处理流水线的用户身份融合与内容推荐方法

By employing a four-layer processing pipeline approach, the problem of inconsistent user identity resolution between WeChat Official Accounts and Video Accounts in the WeChat ecosystem was resolved. This approach achieves accuracy and consistency in cross-platform user identity fusion and content recommendation, while reducing storage redundancy and maintenance costs.

CN122412701APending Publication Date: 2026-07-17JILIN UNIVERSITY
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Patent Information

Application Number
CN202610883375.X
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2026-06-18
Publication Date
2026-07-17

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Abstract

本发明属于跨平台用户身份融合与内容推荐技术领域,尤其为一种基于四层处理流水线的用户身份融合与内容推荐方法。所述四层处理流水线依次包括:请求接入层,身份融合层,推荐决策层和结果封装层。本发明通过基于多因素加权评分的跨渠道用户关联聚合机制,将同一真实用户在不同渠道中的多个独立外部标识自动关联聚合到统一的用户组下,打破了微信公众号和视频号之间的“跨渠道身份孤岛”,使推荐引擎能够基于用户跨平台的完整行为数据进行决策,显著提升了跨平台推荐的连贯性和准确性,避免了传统方案中多模块独立运行导致的数据口径不一致、处理逻辑重复和维护成本高昂的问题。
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