Material processing method and apparatus
By setting invisible watermarks on advertising materials, a correlation is established between the materials and the production materials, solving the problem of ineffective tracking of advertising material performance in cross-platform scenarios, and achieving accurate evaluation of material performance and creative optimization.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- ALIPAY (HANGZHOU) INFORMATION TECH CO LTD
- Filing Date
- 2026-04-22
- Publication Date
- 2026-07-17
AI Technical Summary
In complex scenarios, existing technologies struggle to track the effectiveness of ad creatives, especially in cross-platform or offline scenarios where changes in ad creative file names can cause performance tracking to fail.
By setting invisible watermarks on advertising materials, the system can obtain the identification correspondence between advertising materials and production materials, establish the association between advertising materials and production materials, and conduct material attribution analysis, thus connecting the complete data link from creative production to advertising effectiveness evaluation.
It enables precise tracking of ad creative performance in complex scenarios, avoids tracking failures, accurately measures the performance of each produced creative, and guides the production platform to optimize creative direction.
Smart Images
Figure CN122415162A_ABST