Content interaction method and apparatus, electronic device, and storage medium

Abstract

The present disclosure relates to a content interaction method and device, an electronic device and a storage medium. The method comprises: displaying target multimedia content in a content display page; in response to a first interaction instruction based on the content display page, displaying an interaction result based on a first interaction mode interacting with the target multimedia content if the first interaction instruction is associated with the first interaction mode; the first interaction instruction corresponds to a plurality of candidate interaction modes, and the first interaction mode is any interaction mode selected from the plurality of candidate interaction modes by a content browsing account; and the content browsing account is an account currently browsing the target multimedia content. The present disclosure can improve the diversity of content interaction forms, fully consider the personalized interaction needs of the content browsing account, and thus solve the problem of limited user interaction.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and more particularly to a content interaction method, apparatus, electronic device, and storage medium. Background Technology

[0002] With the rapid development of internet technology and multimedia content platforms, users' interactive needs during multimedia content browsing are increasing. In related technologies, the system can pre-set corresponding preset interactive modes for each interactive command. When a user triggers the interactive command, they can interact with the multimedia content based on the preset interactive mode corresponding to that command. However, these content interaction methods suffer from limitations in terms of limited interactive forms and restricted user interaction. Summary of the Invention

[0003] This disclosure provides a content interaction method, apparatus, electronic device, and storage medium to at least address the problems of limited interaction forms and restricted user interaction in related technologies. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, a content interaction method is provided, the method comprising: Display the target multimedia content on the content display page; In response to a first interactive instruction based on the content display page, and if the first interactive instruction is associated with a first interactive mode, the interactive result of interacting with the target multimedia content based on the first interactive mode is displayed; The first interactive instruction corresponds to multiple candidate interactive modes, and the first interactive mode is any interactive mode selected by the content browsing account from the multiple candidate interactive modes; the content browsing account is the account currently browsing the target multimedia content.

[0004] In an exemplary embodiment, before displaying the interaction result of interacting with the target multimedia content based on the first interaction mode in response to a first interaction instruction based on the content display page, where the first interaction instruction is associated with a first interaction mode, the method further includes: In response to a second interactive instruction based on the content display page, a settings panel is displayed; the settings panel includes mode setting information corresponding to the first interactive instruction; the first interactive instruction is different from the second interactive instruction. In response to a trigger command for the mode setting information, the multiple candidate interaction modes are displayed; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, an association relationship is established between the first interaction instruction and the first interaction mode.

[0005] In an exemplary embodiment, before displaying the interaction result of interacting with the target multimedia content based on the first interaction mode in response to a first interaction instruction based on the content display page, where the first interaction instruction is associated with a first interaction mode, the method further includes: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, if the first interaction instruction is not associated with the first interaction mode, an association relationship is established between the first interaction instruction and the first interaction mode.

[0006] In an exemplary embodiment, the step of responding to a first interactive instruction based on the content display page, and displaying the interaction result of interacting with the target multimedia content based on the first interactive mode when the first interactive instruction is associated with a first interactive mode, includes: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page, and when the first interactive instruction is associated with the first interactive mode, the interactive result of interacting with the target multimedia content based on the first interactive mode is displayed; The method further includes: In response to the instruction to select the second interaction mode among the plurality of candidate interaction modes, the association between the first interaction instruction and the first interaction mode is terminated, and the association between the first interaction instruction and the second interaction mode is established.

[0007] In one exemplary embodiment, the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page; When any multimedia content is displayed based on a preset system display mode, the multimedia content is displayed on the content display page, but the associated content information of the multimedia content is not displayed. The demonstration of the interaction results based on the first interaction mode and the target multimedia content includes: The target multimedia content and its associated content information are displayed together on the content display page.

[0008] In an exemplary embodiment, the joint display of the target multimedia content and its associated content information on the content display page includes: The target multimedia content, its associated content information, and the first switching control are displayed together on the content display page. The first switching control is used to switch from the first interactive mode to the preset system display mode.

[0009] In one exemplary embodiment, the method further includes: In response to a mode switching operation based on the first switching control, when switching from the first interactive mode to the preset system display mode, a second switching control is displayed on the content display page; the second switching control is used to switch from the preset system display mode to the first interactive mode.

[0010] In one exemplary embodiment, the content display page includes multiple associated components corresponding to the target multimedia content; The joint display of the target multimedia content and its associated content information on the content display page includes: Hide at least one of the multiple associated components; The associated content information of the target multimedia content is displayed based on the display area where the hidden associated components are located.

[0011] In one exemplary embodiment, the associated content information of the target multimedia content includes target content comments of the target multimedia content; The joint display of the target multimedia content and its associated content information on the content display page includes: The target multimedia content and the target content comments are displayed together on the content display page.

[0012] In one exemplary embodiment, the target content comments include text comments and image comments; the content display page includes a text comment display area and an image comment display area; The method further includes: The text comments are displayed in a scrolling manner in the text comment display area, and the image comments are displayed in a scrolling manner in the image comment display area.

[0013] In one exemplary embodiment, the method further includes: In response to a selection instruction for any comment among the comments on the target content, a comment panel is displayed; the comment is highlighted in the comment panel.

[0014] In an exemplary embodiment, the joint display of the target multimedia content and the target content comments on the content display page includes: The target multimedia content and related comments corresponding to the current display progress of the target multimedia content are displayed together on the content display page; the related comments are comments on the current content corresponding to the current display progress in the target content comments.

[0015] In one exemplary embodiment, the method further includes: In response to a comment interaction instruction on any comment in the comments section of the target content, the interaction result for any comment is displayed on the content display page; The comment interaction instructions include at least one of the following: Comment replies, comment likes, comment shares.

[0016] In one exemplary embodiment, the target content comments include real-time comments on the target multimedia content; the time interval between the publication time of the real-time comments and the current time is less than or equal to a preset time interval; The joint display of the target multimedia content and the target content comments on the target multimedia content on the content display page includes: The target multimedia content and its comments are displayed together on the content display page, and the real-time comments within the target multimedia content comments are highlighted.

[0017] In one exemplary embodiment, when interacting with the target multimedia content based on the first interaction mode, a session interaction component is displayed on the content display page; The method further includes: In response to a trigger command on the conversation interaction component, a group conversation page corresponding to the target multimedia content is displayed; the group conversation page is the conversation page corresponding to a conversation group formed by at least one real-time browsing account; the at least one real-time browsing account is the account currently browsing the target multimedia content.

[0018] In one exemplary embodiment, the method further includes: The number of accounts for the at least one real-time browsing account is displayed in the conversation interaction component; And / or, The number of accounts for the at least one real-time browsing account is displayed on the group chat page.

[0019] In one exemplary embodiment, the method further includes: In response to a mode entry command triggered by a mode entry based on the first interactive mode, the interaction result of interacting with the target multimedia content based on the first interactive mode is displayed; the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page. The entry point for the first interactive mode is displayed in at least one of the following locations: In the settings panel displayed in response to a second interactive instruction based on the content display page; the first interactive instruction is different from the second interactive instruction; The content is viewed on the account information page corresponding to the account. When the target multimedia content matches the first interactive mode, mode prompt information is displayed on the content display page.

[0020] According to a second aspect of the present disclosure, a content interaction device is provided, comprising: The content display unit is configured to display target multimedia content on the content display page; The content interaction unit is configured to execute a first interaction instruction in response to the content display page, and, if the first interaction instruction is associated with a first interaction mode, display the interaction result of interacting with the target multimedia content based on the first interaction mode; The first interactive instruction corresponds to multiple candidate interactive modes, and the first interactive mode is any interactive mode selected by the content browsing account from the multiple candidate interactive modes; the content browsing account is the account currently browsing the target multimedia content.

[0021] In one exemplary embodiment, the apparatus further includes a first setting unit configured to perform: In response to a second interactive instruction based on the content display page, a settings panel is displayed; the settings panel includes mode setting information corresponding to the first interactive instruction; the first interactive instruction is different from the second interactive instruction. In response to a trigger command for the mode setting information, the multiple candidate interaction modes are displayed; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, an association relationship is established between the first interaction instruction and the first interaction mode.

[0022] In one exemplary embodiment, the apparatus further includes a second setting unit configured to perform: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, if the first interaction instruction is not associated with the first interaction mode, an association relationship is established between the first interaction instruction and the first interaction mode.

[0023] In one exemplary embodiment, the content interaction unit is configured to perform: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page, and when the first interactive instruction is associated with the first interactive mode, the interactive result of interacting with the target multimedia content based on the first interactive mode is displayed; The device further includes a third setting unit configured to perform: In response to the instruction to select the second interaction mode among the plurality of candidate interaction modes, the association between the first interaction instruction and the first interaction mode is terminated, and the association between the first interaction instruction and the second interaction mode is established.

[0024] In one exemplary embodiment, the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page; When any multimedia content is displayed based on a preset system display mode, the multimedia content is displayed on the content display page, but the associated content information of the multimedia content is not displayed. The content interaction unit is configured to execute: The target multimedia content and its associated content information are displayed together on the content display page.

[0025] In one exemplary embodiment, the content interaction unit is configured to perform: The target multimedia content, its associated content information, and the first switching control are displayed together on the content display page. The first switching control is used to switch from the first interactive mode to the preset system display mode.

[0026] In one exemplary embodiment, the apparatus further includes a mode switching unit configured to perform: In response to a mode switching operation based on the first switching control, when switching from the first interactive mode to the preset system display mode, a second switching control is displayed on the content display page; the second switching control is used to switch from the preset system display mode to the first interactive mode.

[0027] In one exemplary embodiment, the content display page includes multiple associated components corresponding to the target multimedia content; The content interaction unit is configured to execute: Hide at least one of the multiple associated components; The associated content information of the target multimedia content is displayed based on the display area where the hidden associated components are located.

[0028] In one exemplary embodiment, the associated content information of the target multimedia content includes target content comments of the target multimedia content; The content interaction unit is configured to execute: The target multimedia content and the target content comments are displayed together on the content display page.

[0029] In one exemplary embodiment, the target content comments include text comments and image comments; the content display page includes a text comment display area and an image comment display area; The device also includes a partitioned display unit configured to perform: The text comments are displayed in a scrolling manner in the text comment display area, and the image comments are displayed in a scrolling manner in the image comment display area.

[0030] In one exemplary embodiment, the apparatus further includes a first comment interaction unit configured to perform: In response to a selection instruction for any comment among the comments on the target content, a comment panel is displayed; the comment is highlighted in the comment panel.

[0031] In one exemplary embodiment, the content interaction unit is configured to perform: The target multimedia content and related comments corresponding to the current display progress of the target multimedia content are displayed together on the content display page; the related comments are comments on the current content corresponding to the current display progress in the target content comments.

[0032] In one exemplary embodiment, the dedicated function further includes a second comment interaction unit configured to perform: In response to a comment interaction instruction on any comment in the comments section of the target content, the interaction result for any comment is displayed on the content display page; The comment interaction instructions include at least one of the following: Comment replies, comment likes, comment shares.

[0033] In one exemplary embodiment, the target content comments include real-time comments on the target multimedia content; the time interval between the publication time of the real-time comments and the current time is less than or equal to a preset time interval; The content interaction unit is configured to execute: The target multimedia content and its comments are displayed together on the content display page, and the real-time comments within the target multimedia content comments are highlighted.

[0034] In one exemplary embodiment, when interacting with the target multimedia content based on the first interaction mode, a session interaction component is displayed on the content display page; The device also includes a session interaction unit configured to perform: In response to a trigger command on the conversation interaction component, a group conversation page corresponding to the target multimedia content is displayed; the group conversation page is the conversation page corresponding to a conversation group formed by at least one real-time browsing account; the at least one real-time browsing account is the account currently browsing the target multimedia content.

[0035] In one exemplary embodiment, the apparatus further includes an account count display unit, configured to perform: The number of accounts for the at least one real-time browsing account is displayed in the conversation interaction component; And / or, The number of accounts for the at least one real-time browsing account is displayed on the group chat page.

[0036] In one exemplary embodiment, the apparatus further includes a mode entry unit configured to perform: In response to a mode entry command triggered by a mode entry based on the first interactive mode, the interaction result of interacting with the target multimedia content based on the first interactive mode is displayed; the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page. The entry point for the first interactive mode is displayed in at least one of the following locations: In the settings panel displayed in response to a second interactive instruction based on the content display page; the first interactive instruction is different from the second interactive instruction; The content is viewed on the account information page corresponding to the account. When the target multimedia content matches the first interactive mode, mode prompt information is displayed on the content display page.

[0037] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the content interaction method described above.

[0038] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform the content interaction method as described above.

[0039] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the above-described content interaction method.

[0040] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: In this disclosure, the first interactive command executable on the content display page corresponds to multiple candidate interactive modes. The corresponding content browsing account can select the first interactive mode from these candidate modes as the interactive mode associated with the first interactive command. Accordingly, in response to the first interactive command from the content browsing account based on the content display page, the interactive result of interacting with the target multimedia content based on the first interactive mode can be displayed. That is, this disclosure provides multiple candidate interactive modes for the content browsing account, allowing the account to freely configure the interactive mode associated with the first interactive command. Based on the established association between the first interactive command and the first interactive mode, in response to the first interactive command, the account can interact with the target multimedia content based on the first interactive mode configured by the content browsing account. This enables the content browsing account to configure different interactive modes for the same first interactive command to meet its own content interaction needs. This differs from related technologies where the same interactive mode is triggered for the same interactive command, resulting in a lack of adaptability to diverse interaction needs. This disclosure improves the diversity of content interaction forms, fully considers the personalized interaction needs of the content browsing account, and thus solves the problem of limited user interaction.

[0041] Furthermore, by flexibly configuring the interaction mode corresponding to the first interaction command, users can establish an association between the first interaction command and the user's preferred first interaction mode. This avoids the problem of cumbersome interaction operation paths and low interaction efficiency caused by users having to go through multiple levels of pages or additional controls to achieve the first interaction mode. Thus, this disclosure can shorten the interaction operation path and improve interaction efficiency.

[0042] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0043] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0044] Figure 1 This is a schematic diagram of an implementation environment according to an exemplary embodiment.

[0045] Figure 2 This is a flowchart illustrating a content interaction method according to an exemplary embodiment.

[0046] Figure 3 This is a first schematic diagram illustrating the configuration of associating a first interactive command with a first interactive mode according to an exemplary embodiment.

[0047] Figure 4 This is a second schematic diagram illustrating the configuration of associating a first interactive command with a first interactive mode according to an exemplary embodiment.

[0048] Figure 5 This is a schematic diagram illustrating the display of associated content information of multimedia content according to an exemplary embodiment.

[0049] Figure 6 This is a schematic diagram illustrating mode switching between an associated information interaction mode and a preset system display mode, according to an exemplary embodiment.

[0050] Figure 7 This is a schematic diagram illustrating the display of associated content information in the display area where the associated component is hidden, according to an exemplary embodiment.

[0051] Figure 8 This is a schematic diagram illustrating a scrolling display of content comments according to an exemplary embodiment.

[0052] Figure 9 This is a schematic diagram illustrating the selection of comments according to an exemplary embodiment.

[0053] Figure 10 This is an exemplary embodiment illustrating the display of related comments on a content display page.

[0054] Figure 11 This is an exemplary embodiment illustrating an interactive display of a real-time browsing account.

[0055] Figure 12 This is a block diagram illustrating a content interaction device according to an exemplary embodiment.

[0056] Figure 13 This is a schematic diagram of an electronic device structure according to an exemplary embodiment.

[0057] Figure 14 This is a schematic diagram of another electronic device structure according to an exemplary embodiment. Detailed Implementation

[0058] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0059] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0060] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0061] To facilitate a deeper understanding of the embodiments of this application, the relevant background of the embodiments of this application is explained as follows: In existing multimedia content interaction solutions, each preset interactive operation command is usually bound to a single, fixed interactive mode, and the same interactive command can only trigger a fixed interactive function; for example, a specific swipe gesture is only used to switch content, and a click operation is only used to pause, etc. There is a fixed one-to-one correspondence between various interactive commands and functions.

[0062] Because the interaction commands and interaction modes have a fixed mapping relationship, they cannot be flexibly adjusted according to user operating habits, display scenarios, or functional requirements. This results in a limited range of user-executable operations and a rigid interaction format. Furthermore, the fixed interaction logic struggles to meet personalized operation needs. Users often need to navigate through multiple pages or additional controls to perform diverse interactions, leading to cumbersome operation paths and low interaction efficiency.

[0063] Therefore, existing multimedia content interaction solutions suffer from technical problems such as rigid binding of interactive commands and functional interaction modes, insufficient user interaction flexibility, and limited operating experience, making it difficult to adapt to increasingly rich multimedia content interaction scenarios.

[0064] In view of this, this disclosure provides a new approach. To facilitate understanding of this disclosure, the real-time scenario of this disclosure is first described; please refer to [link to relevant documentation]. Figure 1 The illustration shows an implementation environment provided by an embodiment of the present disclosure. The implementation environment may include at least one terminal 110 and a server 120, which can communicate with each other via a network.

[0065] Optionally, terminal 110 may include: smartphones, tablets, laptops, digital assistants, smart wearable devices, in-vehicle terminals, servers, etc. Terminal 110 has an interactive application installed and running. In this embodiment, the interactive application may be an application that provides content interaction functions, such as a social application, instant messaging application, live streaming application, game application, e-commerce application, virtual reality (VR) application, augmented reality (AR) application, etc. This application embodiment does not limit the specific type of application.

[0066] Optionally, server 120 provides background services for the interactive application installed on terminal 110. Terminal 110 can communicate with server 120 based on browser / server (B / S) mode or client / server (C / S) mode. The operating system running on terminal 110 in this embodiment may include, but is not limited to, Android, iOS, Linux, Windows, etc.

[0067] Server 120 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0068] Figure 2 This disclosure provides a content interaction method, the execution subject of which can be one of the aforementioned methods. Figure 1 The terminal in the middle; optionally, the method may include: S210. Display the target multimedia content on the content display page; S220. In response to a first interactive instruction based on the content display page, if the first interactive instruction is associated with a first interactive mode, display the interactive result of interacting with the target multimedia content based on the first interactive mode; The first interactive instruction corresponds to multiple candidate interactive modes, and the first interactive mode is any interactive mode selected by the content browsing account from the multiple candidate interactive modes; the content browsing account is the account currently browsing the target multimedia content.

[0069] As can be seen from the above process, the first interactive command executable on the content display page of this disclosure corresponds to multiple candidate interactive modes. The corresponding content browsing account can select the first interactive mode from these candidate modes as the interactive mode associated with the first interactive command. Accordingly, in response to the first interactive command from the content browsing account based on the content display page, the interactive result of interacting with the target multimedia content based on the first interactive mode can be displayed. That is, this disclosure can provide multiple candidate interactive modes for the content browsing account, allowing the account to freely configure the interactive mode associated with the first interactive command. Based on the established association between the first interactive command and the first interactive mode, in response to the first interactive command, the account can interact with the target multimedia content based on the first interactive mode configured by the content browsing account. This enables the content browsing account to configure different interactive modes for the same first interactive command to meet its own content interaction needs. This differs from related technologies where the same interactive mode is triggered for the same interactive command, resulting in a lack of adaptability to diverse interaction needs. This disclosure can improve the diversity of content interaction forms, fully consider the personalized interaction needs of the content browsing account, and thus solve the problem of limited user interaction. Furthermore, by flexibly configuring the interaction mode corresponding to the first interaction command, users can establish an association between the first interaction command and the user's preferred first interaction mode. This avoids the problem of cumbersome interaction operation paths and low interaction efficiency caused by users having to go through multiple levels of pages or additional controls to achieve the first interaction mode. Thus, this disclosure can shorten the interaction operation path and improve interaction efficiency.

[0070] The steps of the content interaction method and the corresponding technical effects are described in detail below with reference to the embodiments.

[0071] For step S210, the target multimedia content is displayed on the content display page.

[0072] In this embodiment, the content display page is a visual interface based on digital interaction. By integrating media formats such as text, images, audio, and video, it forms a user interaction carrier with dynamic adaptability. That is, the content display page has the ability to display multimedia content and allow users to interact with multimedia content. The corresponding content display page is a page used to display multimedia content and a user interaction entry point.

[0073] The target multimedia content refers to media data encoded and stored digitally and rendered on the content display page. It may include text, images, audio, video, and combinations thereof, and can be interactively accessed through control commands such as play, pause, fast forward, and rewind, allowing users to browse or watch. It should be noted that the target multimedia content in this embodiment does not refer to a specific multimedia content, but rather to all multimedia content displayed on the content display page.

[0074] Furthermore, the content display page can be a full-screen page displayed on the terminal; in the absence of any interactive command based on the content display page, the target multimedia content can be displayed on the content display page in a preset system display mode; the preset system display mode can refer to a mode in which multimedia content is displayed according to preset system display parameters.

[0075] In the preset system display mode, the content display page can simultaneously display the target multimedia content and its corresponding associated components. These associated components overlap with the target multimedia content on the content display page. The associated components corresponding to the target multimedia content may include a publishing account information component, an interaction entry component, and a content description component. The publishing account information component displays the publishing account's avatar, nickname, and account information. The interaction entry component includes controls for liking, commenting, collecting, sharing, and following. The content description component includes a title, introduction, and topic.

[0076] For step S220, in response to a first interactive instruction based on the content display page, if the first interactive instruction is associated with a first interactive mode, the interaction result of interacting with the target multimedia content based on the first interactive mode is displayed. The first interactive instruction corresponds to multiple candidate interactive modes, and the first interactive mode is any interactive mode selected by the content browsing account from the multiple candidate interactive modes; the content browsing account is the account currently browsing the target multimedia content.

[0077] The first interactive command is a user operation command executed based on the content display page, used to trigger interactive operations or corresponding functions, including but not limited to touch operation commands, voice operation commands, gesture operation commands, etc. Touch operation commands may include single click, double click, long press, swipe, drag, pinch, etc., and gesture operation commands may include preset swipe trajectories, air gestures, etc.

[0078] In one exemplary embodiment, the system may store the association between a first interactive instruction and a corresponding interactive mode, and then, in response to a first interactive instruction based on a content display page, may query the interactive mode associated with the first interactive instruction. When a first interactive instruction is associated with a first interactive mode, interaction with the target multimedia content can be performed based on the first interactive mode, and the interaction result can be displayed accordingly.

[0079] The first interaction mode can be selected by the content browsing account from multiple candidate interaction modes and associated with the first interaction command. Once the association between the first interaction command and the first interaction mode is established, the first interaction mode can be triggered in response to the first interaction command based on the content display page. Furthermore, the association between the first interaction command and the first interaction mode can be applied to different multimedia content displayed on the content display page. For example, if multimedia content 1 is displayed on the content display page, in response to the first interaction command based on the content display page, the interaction result of interacting with multimedia content 1 based on the first interaction mode will be displayed; if multimedia content 2 is displayed on the content display page, in response to the first interaction command based on the content display page, the interaction result of interacting with multimedia content 2 based on the first interaction mode will be displayed.

[0080] In response to the first interactive command based on the content display page, and in the case where the first interactive mode associated with the first interactive command is triggered accordingly, interaction with the target multimedia content can be performed based on the first interactive mode; furthermore, while in the first interactive mode, the mode exit command can be triggered to return to the preset system display mode from the first interactive mode.

[0081] In one exemplary embodiment, the first interaction mode may include any one of the following modes: pause interaction mode, clear screen interaction mode, associated information interaction mode, screenshot interaction mode, etc.

[0082] Interacting with target multimedia content based on the paused interactive mode can refer to pausing the display of the target multimedia content, and the corresponding interactive result can include displaying the target multimedia content in a paused state.

[0083] Interacting with the target multimedia content based on the screen clearing interaction mode can refer to clearing the display information on the content display page other than the target multimedia content. For example, it can clear related components, bottom navigation components, and top navigation components on the content display page. The corresponding interaction result can include displaying the target multimedia content on the content display page without obstruction.

[0084] Interacting with target multimedia content based on a related information interaction model refers to jointly displaying the target multimedia content and its related content information. The corresponding interaction result can be the joint display of the target multimedia content and related content information on the content display page. The related content information of the target multimedia content refers to a set of information that is related to the target multimedia content in terms of content, account, or interaction, used to provide users with extended content and interactive data related to the target multimedia content. In the default system display mode, related content information is usually not directly displayed on the content display page, but rather as extended content, displayed through a secondary page after triggering the corresponding entry point. The related content information of the target multimedia content may include comments on the target multimedia content, account information of accounts that liked the target multimedia content, similar multimedia content of the target multimedia content, and similar accounts that published the target multimedia content.

[0085] Interacting with target multimedia content based on screenshot interaction mode can refer to taking a screenshot of the content currently displayed by the target multimedia content. The corresponding interaction result can be the display of the screenshot content and screenshot interaction controls, which may include screenshot save controls, screenshot sharing controls, etc.

[0086] In the preset system display mode, if the first interactive command is triggered in response to the first interactive mode (any of the following modes: pause interactive mode, clear screen interactive mode, related information interactive mode, screenshot interactive mode, etc.), the mode exit control can be used on the content display page; then, in the first interactive mode, the preset system display mode can be restored by triggering the mode exit control.

[0087] If the first interactive command is not associated with any interactive mode, the user can interact with the target multimedia content based on a preset system interactive mode and display the interaction result accordingly. The preset system interactive mode can be any of multiple candidate interactive modes. Alternatively, if the first interactive command is not associated with any interactive mode, a mode setting prompt will be displayed to encourage the user to set the associated interactive mode for the first interactive command. After setting the mode and responding to the first interactive command again, the user can interact with the target multimedia content based on the associated interactive mode and display the interaction result accordingly.

[0088] This disclosure provides a first interactive command executable on the content display page that corresponds to multiple candidate interactive modes. The corresponding content browsing account can select a first interactive mode from these candidate modes as the interactive mode associated with the first interactive command. Accordingly, in response to the first interactive command from the content browsing account based on the content display page, the interactive result of interacting with the target multimedia content based on the first interactive mode can be displayed. In other words, this disclosure provides multiple candidate interactive modes for the content browsing account, allowing the account to freely configure the interactive mode associated with the first interactive command. Based on the established association between the first interactive command and the first interactive mode, in response to the first interactive command, the account can interact with the target multimedia content based on the first interactive mode configured by the content browsing account. This enables the content browsing account to configure different interactive modes for the same first interactive command to meet its own content interaction needs. This differs from related technologies where the same interactive mode is triggered for the same interactive command, resulting in a lack of adaptability to diverse interaction needs. This disclosure improves the diversity of content interaction forms, fully considers the personalized interaction needs of the content browsing account, and thus solves the problem of limited user interaction. Furthermore, by flexibly configuring the interaction mode corresponding to the first interaction command, users can establish an association between the first interaction command and the user's preferred first interaction mode. This avoids the problem of cumbersome interaction operation paths and low interaction efficiency caused by users having to go through multiple levels of pages or additional controls to achieve the first interaction mode. Thus, this disclosure can shorten the interaction operation path and improve interaction efficiency.

[0089] In an optional embodiment, the content browsing account can establish an association between the first interactive instruction and the corresponding interactive mode by triggering a corresponding setting instruction; optionally, before displaying the interaction result of interacting with the target multimedia content based on the first interactive mode in response to the first interactive instruction based on the content display page, when the first interactive instruction is associated with the first interactive mode, the method further includes: In response to a second interactive instruction based on the content display page, a settings panel is displayed; the settings panel includes mode setting information corresponding to the first interactive instruction; the first interactive instruction is different from the second interactive instruction. In response to a trigger command for the mode setting information, the multiple candidate interaction modes are displayed; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, an association relationship is established between the first interaction instruction and the first interaction mode.

[0090] The second interactive command is an operation command executed on the content display page to trigger the display of the settings panel. This includes, but is not limited to, touch commands, voice commands, and gesture commands. Touch commands can include single click, double click, long press, swipe, drag, and pinch, while gesture commands include preset swipe trajectories and air gestures. It should be noted that the first and second interactive commands are different to avoid command conflicts; for example, the first interactive command is a single click command on the content display page, and the second interactive command is a long press command on the content display page.

[0091] In this embodiment, the settings panel can refer to an interactive interface displayed in response to a second interactive command triggered on the content display page, which is used to provide content browsing accounts with relevant configuration options such as content display control, page display, and interactive parameters; the settings panel can be presented in the form of pop-up windows, half-screen pages, etc.

[0092] Optionally, the settings panel may include mode setting information corresponding to the first interactive command. This mode setting information can be used to configure the display mode associated with the first interactive command. In one example, the mode setting information may have a collapsible attribute. At the start of the settings panel display, the mode setting information is displayed in a collapsed state. In response to a trigger command on the mode setting information, multiple candidate interactive modes can be expanded for selection. Then, in response to a selection command for the first interactive mode among the multiple candidate interactive modes, an association between the first interactive command and the first interactive mode can be established. In another example, the mode setting information may have a hierarchical navigation attribute. In response to a trigger command on the mode setting information, a jump to the next level page can be initiated, and multiple candidate interactive modes can be displayed for selection on the next level page. Then, in response to a selection command for the first interactive mode among the multiple candidate interactive modes, an association between the first interactive command and the first interactive mode can be established.

[0093] Please see Figure 3 It shows a first schematic diagram of the configuration of associating a first interactive instruction with a first interactive mode. Taking the first interactive instruction as a click instruction and the second interactive instruction as a long press instruction as an example, in response to a long press instruction on the content display page 310, a settings panel 320 is displayed. The settings panel 320 includes mode setting information 330 corresponding to the click instruction, such as "click instruction settings". Figure 3 (a) shows mode setting information 330 with collapsible properties. When the mode setting information 330 is triggered, multiple candidate interaction modes 340 can be displayed, from which a first interaction mode can be selected, thereby establishing an association between the first interaction command and the first interaction mode. Figure 3(b) shows mode setting information 330 with hierarchical jump attributes. When the mode setting information 330 is triggered, the user can jump to the next level page and display multiple candidate interaction modes 340 on the page, thereby selecting the first interaction mode and establishing the association between the first interaction command and the first interaction mode.

[0094] In this embodiment, by responding to a second interactive command different from the first interactive command, a settings panel for setting the display mode corresponding to the first interactive command can be displayed. Then, by triggering the mode setting information in the settings panel, multiple candidate interactive modes can be displayed, facilitating the selection of the first interactive mode from among them. This establishes a relationship between the first interactive command and the first interactive mode, thus facilitating the selection and switching of interactive modes. By displaying mode setting information in a dedicated settings panel, relevant settings can be centrally displayed, making the settings entry clearer and easier for users to quickly locate and execute interactive mode setting operations. Furthermore, using a separate settings panel to carry interactive mode setting information avoids interference with other interactive functions on the content display page, thereby ensuring stable content display.

[0095] This embodiment also provides another method for establishing the association between a first interactive instruction and a first interactive mode. Accordingly, before displaying the interaction result of interacting with the target multimedia content based on the first interactive mode in response to the first interactive instruction based on the content display page, when the first interactive instruction is associated with the first interactive mode, the method further includes: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, if the first interaction instruction is not associated with the first interaction mode, an association relationship is established between the first interaction instruction and the first interaction mode.

[0096] If the first interactive instruction is associated with any of the multiple candidate interactive modes, in response to the first interactive instruction based on the content display page, the multiple candidate interactive modes can be displayed on the content display page, and the interactive result of interacting with the target multimedia content based on any interactive mode can be displayed on the content display page.

[0097] If the first interactive instruction is not associated with any of the multiple candidate interactive modes, in response to the first interactive instruction based on the content display page, multiple candidate interactive modes can be displayed on the content display page, and the target multimedia content can be displayed on the content display page in a preset system display mode.

[0098] Optionally, displaying multiple candidate interactive modes on the content display page can be done by displaying multiple candidate interactive modes in the side areas of the content display page, such as the top area, bottom area, left area, right area, etc., to reduce obstruction of the central content of the target multimedia content displayed on the content display page.

[0099] The command to select the first interactive mode among multiple candidate interactive modes displayed on the content display page can be a click command, a long press command, a voice command, etc.

[0100] In response to a selection instruction for the first interactive mode displayed on the content display page, if the first interactive instruction is not associated with a first interactive mode, an association between the first interactive instruction and the first interactive mode can be established.

[0101] In response to the selection instruction of the first interactive mode displayed on the content display page, if the first interactive mode is already associated with the first interactive mode, an association prompt message can be displayed. The association prompt message is used to indicate that the first interactive instruction and the first interactive mode are already associated.

[0102] Multiple candidate interaction modes are displayed on the content display page. If there is already a relationship between the first interaction command and the first interaction mode, the corresponding first interaction mode can be displayed in an unselectable state to indicate that there is already a relationship between the first interaction command and the first interaction mode.

[0103] Furthermore, in response to the first interactive command based on the content display page, the multiple candidate interactive modes displayed on the content display page disappear after being continuously displayed for a preset duration, so as to avoid excessive interference with the display of the target multimedia content.

[0104] Please see Figure 4 The diagram illustrates a second schematic of the association configuration between a first interactive instruction and a first interactive mode. Taking a click instruction as an example, in response to a click instruction on the content display page 410, multiple candidate interactive modes 420 can be displayed on the content display page 410. In response to a selection instruction for the first interactive mode among the multiple candidate interactive modes 420, the association between the first interactive instruction and the first interactive mode can be established, and a corresponding association establishment prompt message 430 can be displayed. The association establishment prompt message 430 can be used to indicate whether the association between the first interactive instruction and the first interactive mode has been successfully established or failed.

[0105] In this embodiment, in response to a first interactive command based on the content display page, multiple candidate interactive modes can be directly displayed on the content display page. This allows the user to select the first interactive mode without leaving the content display page or interrupting the display process of the target multimedia content, thus improving the convenience of establishing the association between the first interactive command and the first interactive mode. Furthermore, the first interactive command can both trigger the selection of multiple candidate interactive modes and trigger interaction with the target multimedia content based on the corresponding interactive mode. This achieves multi-functional reuse of a single interactive command without conflict between the multiple functions, thereby improving the utilization rate of the interactive command.

[0106] In an optional embodiment, if an association between a first interactive instruction and a first interactive mode has been established, the interactive mode can be further switched; correspondingly, in response to a first interactive instruction based on the content display page, if the first interactive instruction is associated with a first interactive mode, displaying the interactive result of interacting with the target multimedia content based on the first interactive mode includes: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page, and when the first interactive instruction is associated with the first interactive mode, the interactive result of interacting with the target multimedia content based on the first interactive mode is displayed; The method further includes: In response to the instruction to select the second interaction mode among the plurality of candidate interaction modes, the association between the first interaction instruction and the first interaction mode is terminated, and the association between the first interaction instruction and the second interaction mode is established.

[0107] When a first interactive instruction is associated with a first interactive mode among multiple candidate interactive modes, in response to a first interactive instruction based on a content display page, multiple candidate interactive modes can be displayed on the content display page, as well as the interactive result of interacting with the target multimedia content based on the first interactive mode can be displayed on the content display page.

[0108] Optionally, displaying multiple candidate interactive modes on the content display page can be done by displaying multiple candidate interactive modes in the side areas of the content display page, such as the top area, bottom area, left area, right area, etc., to reduce obstruction of the central content of the target multimedia content displayed on the content display page.

[0109] The command to select the second interactive mode from among the multiple candidate interactive modes displayed on the content display page can be a click command, a long press command, a voice command, etc.

[0110] In response to a selection instruction for a second interactive mode displayed on the content display page, if the first interactive instruction is already associated with the first interactive mode and is not associated with the second interactive mode, the association between the first interactive instruction and the first interactive mode can be terminated, and the association between the first interactive instruction and the second interactive mode can be established.

[0111] In this embodiment, in response to a first interactive command based on the content display page, multiple candidate interactive modes can be directly displayed on the content display page. This allows the user to switch between the first and second interactive modes without leaving the content display page or interrupting the display process of the target multimedia content, thus improving the convenience of switching interactive modes. Furthermore, the first interactive command can trigger the selection and switching of multiple candidate interactive modes, and can also trigger interaction with the target multimedia content based on the corresponding interactive mode. This achieves multi-functional reuse of a single interactive command without conflict between the multiple functions, thereby improving the utilization rate of the interactive command.

[0112] In one optional embodiment, the first interactive mode can be a related information interactive mode. This mode can be a mode where any multimedia content and its related content information are jointly displayed on the content display page. When the multimedia content is displayed based on a preset system display mode, the multimedia content is displayed on the content display page, but its related content information is not. The related content information of any multimedia content refers to a set of information that is related to the multimedia content in terms of content, account, or interaction, and is used to provide users with extended content and interactive data related to the multimedia content. In the preset system display mode, the related content information is usually not directly displayed on the content display page, but rather as extended content, displayed through a secondary page after triggering the corresponding entry point.

[0113] Accordingly, the display of the interaction results based on the first interaction mode and the target multimedia content includes: The target multimedia content and its associated content information are displayed together on the content display page.

[0114] Related content information of the target multimedia content refers to a set of information that is related to the target multimedia content in terms of content, account, or interaction. It is used to provide users with extended content and interactive data related to the target multimedia content. Related content information of the target multimedia content may include comments on the target multimedia content, account information that liked the target multimedia content, similar multimedia content of the target multimedia content, and similar accounts that published the target multimedia content.

[0115] Please refer to 5, which shows a schematic diagram of the display of associated content information of multimedia content. Taking the associated content information including the target content comments as an example, in the associated information interaction mode, the target multimedia content and the associated content information 520 of the target multimedia content can be displayed together on the content display page 510. The associated content information 520 can be displayed in any area of ​​the content display page 510, such as the bottom area of ​​the content display page 510.

[0116] In this embodiment, when interacting with target multimedia content based on the associated information interaction mode, the target multimedia content and its associated content information can be displayed together on the content display page. Specifically, while displaying the target multimedia content, at least one of the following can be shown on the content display page: comments on the target multimedia content, account information of accounts that liked the target multimedia content, similar multimedia content of the target multimedia content, and similar publishing accounts of the account that published the target multimedia content. Compared to the preset system display mode, the associated information interaction mode can display richer content information on the content display page. By directly displaying the associated content information of the target multimedia content on the content display page, users can directly obtain extended information related to the target multimedia content without having to jump to a secondary page or perform multiple operations. This significantly shortens the information acquisition path, improves interaction efficiency and browsing experience, and enhances the richness and practicality of the content display scenario.

[0117] In an optional embodiment, when interacting with the target multimedia content based on the associated information interaction mode, it is also possible to revert from the associated information interaction mode to a preset system display mode; correspondingly, the joint display of the target multimedia content and the associated content information of the target multimedia content on the content display page includes: The target multimedia content, its associated content information, and the first switching control are displayed together on the content display page. The first switching control is used to switch from the first interactive mode to the preset system display mode.

[0118] Optionally, the first switching control may refer to an interactive control set in the content display page, which can respond to the trigger operation and realize the function of switching from the associated information interaction mode to the preset system display mode.

[0119] The first toggle control can be a page element such as a button, icon, text area, or floating control.

[0120] In this embodiment, in the associated information interaction mode, the target multimedia content, the associated content information of the target multimedia content, and the first switching control can be displayed together on the content display page. This makes it easier to switch from the associated information interaction mode to the preset system display mode by triggering the first switching control, thus improving the convenience and efficiency of mode switching.

[0121] In another optional embodiment, when switching from the associated information interaction mode to the preset system display mode, it is also possible to switch back from the preset system display mode to the associated information interaction mode; correspondingly, the method further includes: In response to a mode switching operation based on the first switching control, when switching from the first interactive mode to the preset system display mode, a second switching control is displayed on the content display page; the second switching control is used to switch from the preset system display mode to the first interactive mode.

[0122] The second switching control can refer to an interactive control set on the content display page, which can respond to trigger operations and realize the function of switching from the preset system display mode to the related information interaction mode.

[0123] The second switching control can be a page element such as a button, icon, text area, or floating control.

[0124] In one exemplary embodiment, when switching from the associated information interaction mode to the preset system display mode, a second switching control may be displayed on the content display page; when the target multimedia content is displayed on the content display page at the start time, and the target multimedia content is displayed in the preset system display mode, the second switching control may not be displayed on the content display page.

[0125] Please see Figure 6 The diagram illustrates the mode switching between the associated information interaction mode and the preset system display mode. Taking the associated content information including the target content comments as an example, in the associated information interaction mode, the target multimedia content, the associated content information 620 of the target multimedia content, and the first switching control 630 can be displayed together on the content display page 610. By triggering the first switching control 630, the mode can be switched from the associated information interaction mode to the preset system display mode. In the preset system display mode, the target multimedia content and the second switching control 640 are displayed, but the associated content information 620 is not displayed. By triggering the second switching control 640, the mode can be switched from the preset system display mode back to the associated information interaction mode.

[0126] In this embodiment, when switching from the associated information interaction mode to the preset system display mode, a second switching control can be displayed on the content display page, so that the preset system display mode can be switched back to the associated information interaction mode by triggering the second switching control, thereby improving the convenience and efficiency of mode switching.

[0127] In an optional embodiment, since the display area of ​​the content display page is limited, in the associated information interaction mode, some of the information originally displayed on the content display page can be hidden, and the display area where the hidden information is located can be used to display associated content information; optionally, the content display page includes multiple associated components corresponding to the target multimedia content; The joint display of the target multimedia content and its associated content information on the content display page includes: Hide at least one of the multiple associated components; The associated content information of the target multimedia content is displayed based on the display area where the hidden associated components are located.

[0128] The associated components corresponding to the target multimedia content may include a publishing account information component, an interactive entry component, and a content description component. The publishing account information component is used to display the publishing account's avatar, nickname, account information, etc.; the interactive entry component includes entry controls for likes, comments, favorites, shares, and follows; and the content description component includes titles, descriptions, and topics.

[0129] In one optional embodiment, the publishing account information component and the content description component can be hidden, and the associated content information can be displayed in the display area where the publishing account information component and the content description component are located.

[0130] In another alternative embodiment, the publishing account information component, content description component, and interaction entry component can be hidden, and corresponding content information can be displayed in the display area where the publishing account information component, content description component, and interaction entry component are located.

[0131] Please see Figure 7 It illustrates the display of related content information in the area where the hidden related components are located. The content display page 710 displays the target multimedia content, the publishing account information component 720, the content description component 730, and the interactive entry component 740. Figure 7 (a) shows that the publishing account information component 720 and the content description component 730 are hidden, and the associated content information 750 can be displayed in the display area where the publishing account information component 720 and the content description component 730 are located. Figure 7(b) shows that the publishing account information component 720, content description component 730, and interaction entry component 740 are hidden, and the associated content information 750 can be displayed in the display area where the publishing account information component 720, content description component 730, and interaction entry component 740 are located.

[0132] In this embodiment, since the display area of ​​the content display page is limited, by hiding at least one related component in the content display page and displaying related content information in the display area where the hidden related component is located, the problem of excessive obstruction of the target multimedia content due to the need to display related content information is avoided, thereby improving the page space utilization and layout rationality of the content display page.

[0133] In an exemplary embodiment, the associated content information of the target multimedia content includes target content comments of the target multimedia content; correspondingly, the joint display of the target multimedia content and the associated content information of the target multimedia content on the content display page includes: The target multimedia content and the target content comments are displayed together on the content display page.

[0134] Comments on target multimedia content can be interactive information such as text, emoticons, images, audio, and video posted by users to express opinions or communicate about target multimedia content, enabling interaction between users, content publishers, and other users.

[0135] Please refer to the diagram showing the joint display of target multimedia content and target content comments. Figure 5 or Figure 7 .

[0136] In this embodiment, by displaying the target multimedia content and its comments simultaneously, users can view and browse the corresponding comments while simultaneously watching the multimedia content without interrupting the viewing process or requiring additional operations. This achieves simultaneous content viewing and interactive communication. This approach effectively improves the completeness of information display and the continuity of interaction, avoiding interruptions to the viewing process due to page switching or other operations, thus enhancing user interaction efficiency and browsing smoothness.

[0137] In another alternative embodiment, the target content comments include text comments and image comments; the content display page includes a text comment display area and an image comment display area; The method further includes: The text comments are displayed in a scrolling manner in the text comment display area, and the image comments are displayed in a scrolling manner in the image comment display area.

[0138] In this embodiment, text comments are interactive information in text form posted by users in response to target multimedia content. They are used to express users' views on the target multimedia content or to communicate with each other.

[0139] Image comments are interactive messages posted by users in the form of visual images in response to target multimedia content. They are used to express users' opinions on the target multimedia content or to communicate with them.

[0140] In one example, for a text-image comment that contains both text and image information, the text in the text-image comment can be displayed in the text comment display area, and the image in the text-image comment can be displayed in the image comment display area.

[0141] Scrolling text comments can be achieved by automatically loading and displaying multiple text comments in a preset direction on the content display page. This allows users to browse text comments that extend beyond the text comment display area through automatic scrolling, thus viewing multiple text comments within a limited text comment area.

[0142] Scrolling image comments can be achieved by automatically loading and displaying multiple image comments in a preset direction on the content display page. This allows users to browse text comments that extend beyond the image comment display area through automatic scrolling, thus viewing multiple image comments within the limited image comment area.

[0143] Please see Figure 8 The diagram illustrates a scrolling display of content comments. The account information component 820, content description component 830, and interaction entry component 840 on the content display page 810 are hidden. Correspondingly, the display areas where the account information component 820, content description component 830, and interaction entry component 840 are located can be used to display text comments 850 and image comments 860. Furthermore, text comments 850 are scrolled within the text comment display area, and image comments 860 are scrolled within the image comment display area.

[0144] In this embodiment, by displaying text comments and image comments in separate, centralized areas on the content display page, the layout of different types of comment content is clear and hierarchical, avoiding the problems of cluttered interfaces and poor readability caused by the mixing of text and image information. This further facilitates users in quickly distinguishing, locating, and browsing comment content of the corresponding type according to their needs, effectively improving comment browsing efficiency. Furthermore, by scrolling through text comments in the text comment display area and image comments in the image comment display area, more comments can be displayed within the limited comment display area, thereby improving the utilization rate of the comment display area.

[0145] In another alternative embodiment, the target content comments displayed on the content display page have triggerable attributes; accordingly, the method further includes: In response to a selection instruction for any comment among the comments on the target content, a comment panel is displayed; the comment is highlighted in the comment panel.

[0146] The selection command for any comment in the target content comments can be any command such as clicking, double-clicking, long-pressing, or dragging. In response to the selection command for any comment in the target content comments, the comment panel will be displayed, and any comment will be highlighted in the comment panel.

[0147] In this embodiment, highlighting any comment may include highlighting its location or highlighting its display format. Highlighting its location may involve pinning any comment to the top of the screen, while highlighting its display format may involve highlighting, bolding, or adding special effects to any comment.

[0148] Please see Figure 9 The diagram illustrates the comment selection display. In the content display page 910, the target content comments are displayed. By responding to the selection instruction of any comment 920 in the target content comments, the comment panel 930 can be displayed. Taking the highlight display as an example, any comment 920 can be highlighted in the comment panel 930.

[0149] In this embodiment, each target content comment displayed on the content display page has a triggerable attribute. When any comment is selected, the comment panel can be brought up and the selected comment can be highlighted in the comment panel. This allows for quick location of the selected comment in the comment panel and viewing of the corresponding comment details, thereby improving the convenience of viewing comments.

[0150] In an optional embodiment, each display progress of the target multimedia content may have corresponding associated comments. That is, when a user comments on the target multimedia content, they can comment on a specific display progress of the target multimedia content, and the comment may include the specific display progress for easy location and viewing; for example, a comment can be made on the display progress of the target multimedia content at 00:aa, and the comment on the display progress at 00:aa may include "00:aa". Accordingly, the joint display of the target multimedia content and the target content comments on the content display page includes: The target multimedia content and related comments corresponding to the current display progress of the target multimedia content are displayed together on the content display page; the related comments are comments on the current content corresponding to the current display progress in the target content comments.

[0151] The associated comments corresponding to the current display progress can be comments that include the current display progress; if there are no comments that include the current display progress in the comments of the target content, the associated comments corresponding to the current display progress can be comments that include adjacent display progress, which can be the display progress that is adjacent to the current display progress during the display of the target multimedia content.

[0152] If there are comments containing the current display progress in the comments of the target content, those comments can be displayed directly on the content display page; if there are no comments containing the current display progress in the comments of the target content, comments containing adjacent display progress can be displayed on the content display page.

[0153] Please see Figure 10 The illustration shows a diagram of displaying related comments on a content display page. Taking the current display progress as 00:aa and the target content comments containing the current display progress 00:aa as an example, the content display page 1010 can display the target multimedia content and the related comments 1020 corresponding to the current display progress 00:aa. Each related comment 1020 can include the current display progress 00:aa, thus indicating that the comment is for the display progress 00:aa.

[0154] In this embodiment, displaying the target multimedia content and related comments corresponding to the current display progress of the target multimedia content on the content display page allows users to view the related comments corresponding to the current display progress in a timely manner at each display progress of the target multimedia content. This achieves synchronous matching between content viewing and comment viewing, thereby improving the relevance between content comments and multimedia content, making it easier for users to quickly understand the comment interaction information corresponding to the current display progress, and improving information browsing efficiency.

[0155] Furthermore, when the target multimedia content and target content comments are displayed together on the content display page, comment interaction can also be performed directly based on the target content comments on the content display page; correspondingly, the method also includes: In response to a comment interaction instruction on any comment in the comments section of the target content, the interaction result for any comment is displayed on the content display page; The comment interaction instructions include at least one of the following: Comment replies, comment likes, comment shares.

[0156] In one example, different trigger commands for any comment can achieve different interactive commands for that comment. The first trigger command corresponds to replying to the comment, the second trigger command corresponds to liking the comment, and the third trigger command corresponds to sharing the comment; the first, second, and third trigger commands are different. For example, the first trigger command is a single-click command, which, in response to a single-click command on any comment, enables replying to any comment; the second trigger command is a double-click command, which, in response to a double-click command on any comment, enables liking the comment; and the third trigger command is a long-press command, which, in response to a long-press command on any comment, enables sharing the comment.

[0157] In another example, a list of comment interactions can be displayed in response to a trigger command for any comment. The list of comment interactions can include comment reply, comment like, comment share, and other comment interaction commands. The user can select the appropriate comment interaction command from the list to interact with any comment.

[0158] The interaction results for any comment can be displayed on the content display page. For comment replies, the reply content can be displayed in the vicinity of any comment; for comment likes, a liked icon or an animation showing the number of likes can be displayed in the vicinity of any comment; for comment reposts, a repost icon or an animation showing the number of reposts can be displayed in the vicinity of any comment.

[0159] In this embodiment, when target content comments are displayed on the content display page, comment interaction with the corresponding comments can be directly realized on the content display page without having to bring up the comment panel. This shortens the operation path for comment interaction and improves the efficiency of comment interaction.

[0160] In one optional embodiment, the content browsing account can comment on the target multimedia content while watching it; correspondingly, the target content comments include real-time comments on the target multimedia content; the time interval between the publication time of the real-time comment and the current time is less than or equal to a preset time interval; The joint display of the target multimedia content and the target content comments on the target multimedia content on the content display page includes: The target multimedia content and its comments are displayed together on the content display page, and the real-time comments within the target multimedia content comments are highlighted.

[0161] Real-time comments on the target multimedia content can be comments posted by the accounts that viewed the target multimedia content. The posting time of the real-time comments must be before the current time, and the time interval between the real-time comments and the current time can be less than or equal to a preset time interval, such as 10 seconds or 30 seconds. The corresponding real-time comments can be comments posted on the target multimedia content 10 seconds ago or comments posted on the target multimedia content 30 seconds ago, etc., which can be determined according to the specific implementation situation, and will not be elaborated here.

[0162] When real-time comments exist, they can be highlighted on the content display page. Highlighting real-time comments can include highlighting them, adding special effects, adding an online identifier (such as a small green dot or "online") to the commenting account, or adding real-time identifier information (such as adding the suffix "real-time" or "just now").

[0163] In this embodiment, the target multimedia content and comments on the target content are displayed together on the content display page. Furthermore, real-time comments on the target multimedia content can be displayed, thereby enabling simultaneous viewing of content and real-time comments. This allows users to understand real-time interactive information about the target multimedia content while watching it, thus improving information browsing efficiency.

[0164] In another optional embodiment, when interacting with the target multimedia content based on the first interaction mode, a session interaction component is displayed on the content display page; that is, when interacting with the target multimedia content based on the associated information interaction mode, a session interaction component can be displayed on the content display page. Accordingly, the method further includes: In response to a trigger command on the conversation interaction component, a group conversation page corresponding to the target multimedia content is displayed; the group conversation page is the conversation page corresponding to a conversation group formed by at least one real-time browsing account; the at least one real-time browsing account is the account currently browsing the target multimedia content.

[0165] In one optional embodiment, real-time browsing accounts currently browsing the target multimedia content can form a session group, and the session page corresponding to at least one real-time browsing account is the group session page corresponding to the session group. The number of accounts in the session group is dynamically changing. For example, if a real-time browsing account switches from browsing the target multimedia content to browsing other multimedia content, or closes the multimedia content platform, the corresponding real-time browsing account can automatically leave the session group, and the number of accounts in the session group decreases. When a new browsing account starts browsing the target multimedia content, the corresponding real-time browsing account will automatically join the session group, and the number of accounts in the session group increases.

[0166] The group chat page corresponding to the target multimedia content can be an interactive platform for instant communication provided to at least one real-time browsing account. Each real-time browsing account can trigger the corresponding interactive component on its content display page to display the relevant group chat page, enabling real-time communication with other real-time browsing accounts. Each real-time browsing account can also send chat messages based on the group chat page to achieve real-time information interaction with other real-time browsing accounts.

[0167] In this embodiment, the real-time browsing account currently browsing the target multimedia content can display the corresponding session page by triggering the session component. Each real-time browsing account can send session messages on the session page, thereby enabling real-time information interaction with other real-time browsing accounts. The session page provides a real-time communication platform for each real-time browsing account, offering a new form of interaction besides commenting, thus improving the interaction efficiency between real-time browsing accounts.

[0168] In one exemplary embodiment, the number of real-time browsing accounts currently browsing the target multimedia content may also be displayed; correspondingly, the method further includes: The number of accounts for the at least one real-time browsing account is displayed in the conversation interaction component; And / or, The number of accounts for the at least one real-time browsing account is displayed on the group chat page.

[0169] Please see Figure 11 The diagram illustrates the interactive display of real-time browsing accounts. Content display page 1110 can display target multimedia content, real-time comments on the target multimedia content 1120, a comment component 1130, and a conversation interaction component 1140. The account posting the real-time comment 1120 can display an online indicator (e.g., a small green dot, "Online"), and real-time indicator information can be added to the real-time comment 1120 (e.g., adding suffixes like "Real-time" or "Just Now"). The conversation interaction component 1140 can also display the number of accounts browsing in real-time, such as "×× people are online." By responding to a trigger command on the comment component 1130, an input component can be invoked, allowing for comment editing and posting. By responding to a trigger command on the conversation interaction component 1140, a group conversation page 1150 can be displayed, showing group name information, the number of accounts browsing in real-time, and conversation messages sent by the accounts browsing in real-time. Furthermore, conversation messages can be edited and sent on the group conversation page 1150. The number of accounts in the conversation interaction component 1140 and the number of accounts in the conversation page 1150 can be dynamically changed and displayed.

[0170] In this embodiment, by displaying the number of accounts browsing in real-time in the conversational interaction component of the content display page, and displaying the number of at least one account browsing in real-time in the group conversation page, the number of accounts browsing in real-time can represent the popularity of the target multimedia content. By displaying the number of accounts browsing in real-time, users can intuitively and in real-time perceive the online attention and popularity of the current target multimedia content, improving the intuitiveness and real-time nature of the content popularity display. Simultaneously, reflecting content popularity based on the actual number of online accounts makes it easier for users to quickly judge the value of the content, enhancing user attention and willingness to participate, and improving the interactive experience.

[0171] It should be noted that in this embodiment, commenting on the target multimedia content and sending conversation messages in the corresponding conversation group are two different interaction methods, and they do not affect each other. Real-time browsing accounts can choose the appropriate interaction method according to their needs.

[0172] As can be seen from the above content of this embodiment, when the association between the first interactive command and the associated information interaction mode is established, the associated information interaction mode can be triggered in response to the first interactive command based on the content display page; in another optional embodiment, the associated information interaction mode can be entered by directly triggering the mode entry of the associated information interaction mode; accordingly, the method further includes: In response to a mode entry command triggered by a mode entry based on the first interactive mode, the interaction result of interacting with the target multimedia content based on the first interactive mode is displayed; the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page. The entry point for the first interactive mode is displayed in at least one of the following locations: In the settings panel displayed in response to a second interactive instruction based on the content display page; the first interactive instruction is different from the second interactive instruction; The content is viewed on the account information page corresponding to the account. When the target multimedia content matches the first interactive mode, mode prompt information is displayed on the content display page.

[0173] The first interactive mode is a mode in which any multimedia content and its associated content information are displayed together on the content display page; that is, the first interactive mode is an associated information interactive mode.

[0174] In this embodiment, the settings panel refers to an interactive interface displayed in response to a second interactive command triggered on the content display page. It provides content browsing accounts with configuration options such as content display control, page display, and interaction parameters. The settings panel can be presented in the form of a pop-up window, a half-screen page, etc. The settings panel may include a mode entry point for an associated information interaction mode. When this mode entry point is activated, the corresponding content display page automatically interacts with the multimedia content based on the associated information interaction mode and displays the corresponding interaction results.

[0175] The account information page corresponding to the content browsing account can be a separate page or a floating interface used to display the relevant information of the content browsing account itself. The content that can be displayed on the account information page includes, but is not limited to: account avatar, account name, published content, interaction history, follow status, personalized settings information, etc. Among them, personalized settings information may include mode entry for related information interaction mode. When this mode entry is triggered, the corresponding content display page will automatically interact with the multimedia content based on the related information interaction mode and display the corresponding interaction results.

[0176] The target multimedia content matches the first interaction mode, that is, the target multimedia content and the associated information interaction mode can refer to the associated content information of the target multimedia content meeting preset matching conditions. The preset matching conditions may include at least one of the following: The number of comments on the target multimedia content is greater than or equal to the preset number of comments. The number of accounts that liked the target multimedia content is greater than or equal to the preset number of likes; The number of similar multimedia content to the target multimedia content is greater than or equal to the preset number of content. The number of similar accounts that publish the target multimedia content is greater than the preset number of accounts.

[0177] When the associated content information of the target multimedia content meets preset matching conditions, mode prompts can be displayed on the content display page. These prompts indicate that the target multimedia content meets the preset matching conditions and can be interacted with based on the associated information interaction mode. The corresponding mode prompts may include an entry point to the associated information interaction mode; triggering the prompt will enter this mode. Mode prompts can be displayed as a bottom banner on the content display page, and may include phrases such as "Enter Hot Comment Mode" or "More Hot Comment Works ××".

[0178] Furthermore, when entering the associated information interaction mode through the trigger mode prompt information, a multimedia content stream matching the associated information interaction mode can be retrieved accordingly. Each multimedia content in the multimedia content stream matches the associated information interaction mode and can be interacted with based on the associated information interaction mode.

[0179] In one exemplary embodiment, the associated information interaction mode is further described. During a preset time period after the associated information interaction mode is activated, the target multimedia content can be displayed in a preset system display mode. After the preset time period, at least one associated component in the content display page can be hidden, and the associated content information of the target multimedia content can be displayed in the display area where the hidden associated component is located.

[0180] It should be noted that any of the methods described above in this embodiment can be combined based on the actual implementation situation and have corresponding beneficial effects, which will not be elaborated here.

[0181] Figure 12 This is a block diagram illustrating a content interaction device according to an exemplary embodiment. (Refer to...) Figure 12 The device includes: The content display unit 1210 is configured to display target multimedia content in the content display page; The content interaction unit 1220 is configured to execute a first interaction instruction in response to the content display page, and, if the first interaction instruction is associated with a first interaction mode, display the interaction result of interacting with the target multimedia content based on the first interaction mode. The first interactive instruction corresponds to multiple candidate interactive modes, and the first interactive mode is any interactive mode selected by the content browsing account from the multiple candidate interactive modes; the content browsing account is the account currently browsing the target multimedia content.

[0182] In one exemplary embodiment, the apparatus further includes a first setting unit configured to perform: In response to a second interactive instruction based on the content display page, a settings panel is displayed; the settings panel includes mode setting information corresponding to the first interactive instruction; the first interactive instruction is different from the second interactive instruction. In response to a trigger command for the mode setting information, the multiple candidate interaction modes are displayed; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, an association relationship is established between the first interaction instruction and the first interaction mode.

[0183] In one exemplary embodiment, the apparatus further includes a second setting unit configured to perform: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, if the first interaction instruction is not associated with the first interaction mode, an association relationship is established between the first interaction instruction and the first interaction mode.

[0184] In one exemplary embodiment, the content interaction unit is configured to perform: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page, and when the first interactive instruction is associated with the first interactive mode, the interactive result of interacting with the target multimedia content based on the first interactive mode is displayed; The device further includes a third setting unit configured to perform: In response to the instruction to select the second interaction mode among the plurality of candidate interaction modes, the association between the first interaction instruction and the first interaction mode is terminated, and the association between the first interaction instruction and the second interaction mode is established.

[0185] In one exemplary embodiment, the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page; When any multimedia content is displayed based on a preset system display mode, the multimedia content is displayed on the content display page, but the associated content information of the multimedia content is not displayed. The content interaction unit is configured to execute: The target multimedia content and its associated content information are displayed together on the content display page.

[0186] In one exemplary embodiment, the content interaction unit is configured to perform: The target multimedia content, its associated content information, and the first switching control are displayed together on the content display page. The first switching control is used to switch from the first interactive mode to the preset system display mode.

[0187] In one exemplary embodiment, the apparatus further includes a mode switching unit configured to perform: In response to a mode switching operation based on the first switching control, when switching from the first interactive mode to the preset system display mode, a second switching control is displayed on the content display page; the second switching control is used to switch from the preset system display mode to the first interactive mode.

[0188] In one exemplary embodiment, the content display page includes multiple associated components corresponding to the target multimedia content; The content interaction unit is configured to execute: Hide at least one of the multiple associated components; The associated content information of the target multimedia content is displayed based on the display area where the hidden associated components are located.

[0189] In one exemplary embodiment, the associated content information of the target multimedia content includes target content comments of the target multimedia content; The content interaction unit is configured to execute: The target multimedia content and the target content comments are displayed together on the content display page.

[0190] In one exemplary embodiment, the target content comments include text comments and image comments; the content display page includes a text comment display area and an image comment display area; The device also includes a partitioned display unit configured to perform: The text comments are displayed in a scrolling manner in the text comment display area, and the image comments are displayed in a scrolling manner in the image comment display area.

[0191] In one exemplary embodiment, the apparatus further includes a first comment interaction unit configured to perform: In response to a selection instruction for any comment among the comments on the target content, a comment panel is displayed; the comment is highlighted in the comment panel.

[0192] In one exemplary embodiment, the content interaction unit is configured to perform: The target multimedia content and related comments corresponding to the current display progress of the target multimedia content are displayed together on the content display page; the related comments are comments on the current content corresponding to the current display progress in the target content comments.

[0193] In one exemplary embodiment, the dedicated function further includes a second comment interaction unit configured to perform: In response to a comment interaction instruction on any comment in the comments section of the target content, the interaction result for any comment is displayed on the content display page; The comment interaction instructions include at least one of the following: Comment replies, comment likes, comment shares.

[0194] In one exemplary embodiment, the target content comments include real-time comments on the target multimedia content; the time interval between the publication time of the real-time comments and the current time is less than or equal to a preset time interval; The content interaction unit is configured to execute: The target multimedia content and its comments are displayed together on the content display page, and the real-time comments within the target multimedia content comments are highlighted.

[0195] In one exemplary embodiment, when interacting with the target multimedia content based on the first interaction mode, a session interaction component is displayed on the content display page; The device also includes a session interaction unit configured to perform: In response to a trigger command on the conversation interaction component, a group conversation page corresponding to the target multimedia content is displayed; the group conversation page is the conversation page corresponding to a conversation group formed by at least one real-time browsing account; the at least one real-time browsing account is the account currently browsing the target multimedia content.

[0196] In one exemplary embodiment, the apparatus further includes an account count display unit, configured to perform: The number of accounts for the at least one real-time browsing account is displayed in the conversation interaction component; And / or, The number of accounts for the at least one real-time browsing account is displayed on the group chat page.

[0197] In one exemplary embodiment, the apparatus further includes a mode entry unit configured to perform: In response to a mode entry command triggered by a mode entry based on the first interactive mode, the interaction result of interacting with the target multimedia content based on the first interactive mode is displayed; the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page. The entry point for the first interactive mode is displayed in at least one of the following locations: In the settings panel displayed in response to a second interactive instruction based on the content display page; the first interactive instruction is different from the second interactive instruction; The content is viewed on the account information page corresponding to the account. When the target multimedia content matches the first interactive mode, mode prompt information is displayed on the content display page.

[0198] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0199] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided. Optionally, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc. When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is able to perform any of the methods described above.

[0200] In an exemplary embodiment, a computer program product is also provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform any of the methods described above.

[0201] Figure 13 This is a block diagram illustrating an electronic device for content interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 13 As shown, the electronic device includes a processor, memory, network interface, display screen, and input devices connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a content interaction method. The display screen can be a liquid crystal display (LCD) or an e-ink display. The input devices can be a touch layer covering the display screen, buttons, a trackball, or a touchpad mounted on the device's casing, or an external keyboard, touchpad, or mouse.

[0202] Figure 14 This is a block diagram illustrating an electronic device for content interaction according to an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 14As shown, the electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements a content interaction method.

[0203] Those skilled in the art will understand that Figure 13 and Figure 14 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0204] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0205] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A content interaction method, characterized in that, The method includes: Display the target multimedia content on the content display page; In response to a first interactive instruction based on the content display page, and if the first interactive instruction is associated with a first interactive mode, the interactive result of interacting with the target multimedia content based on the first interactive mode is displayed; The first interactive instruction corresponds to multiple candidate interactive modes, and the first interactive mode is any interactive mode selected by the content browsing account from the multiple candidate interactive modes; the content browsing account is the account currently browsing the target multimedia content.

2. The method according to claim 1, characterized in that, In response to a first interactive instruction based on the content display page, before displaying the interaction result of interacting with the target multimedia content based on the first interactive mode, where the first interactive instruction is associated with a first interactive mode, the method further includes: In response to a second interactive instruction based on the content display page, a settings panel is displayed; the settings panel includes mode setting information corresponding to the first interactive instruction; the first interactive instruction is different from the second interactive instruction. In response to a trigger command for the mode setting information, the multiple candidate interaction modes are displayed; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, an association relationship is established between the first interaction instruction and the first interaction mode.

3. The method according to claim 1, characterized in that, In response to a first interactive instruction based on the content display page, before displaying the interaction result of interacting with the target multimedia content based on the first interactive mode, where the first interactive instruction is associated with a first interactive mode, the method further includes: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page; In response to the instruction to select the first interaction mode among the plurality of candidate interaction modes, if the first interaction instruction is not associated with the first interaction mode, an association relationship is established between the first interaction instruction and the first interaction mode.

4. The method according to claim 1, characterized in that, The response to a first interactive instruction based on the content display page, wherein the first interactive instruction is associated with a first interactive mode, displays the interactive result of interacting with the target multimedia content based on the first interactive mode, including: In response to the first interactive instruction based on the content display page, the plurality of candidate interactive modes are displayed on the content display page, and when the first interactive instruction is associated with the first interactive mode, the interactive result of interacting with the target multimedia content based on the first interactive mode is displayed; The method further includes: In response to the instruction to select the second interaction mode among the plurality of candidate interaction modes, the association between the first interaction instruction and the first interaction mode is terminated, and the association between the first interaction instruction and the second interaction mode is established.

5. The method according to claim 1, characterized in that, The first interactive mode is a mode in which any multimedia content and its associated content information are displayed together on the content display page; When any multimedia content is displayed based on a preset system display mode, the multimedia content is displayed on the content display page, but the associated content information of the multimedia content is not displayed. The demonstration of the interaction results based on the first interaction mode and the target multimedia content includes: The target multimedia content and its associated content information are displayed together on the content display page.

6. The method according to claim 5, characterized in that, The joint display of the target multimedia content and its associated content information on the content display page includes: The target multimedia content, its associated content information, and the first switching control are displayed together on the content display page. The first switching control is used to switch from the first interactive mode to the preset system display mode.

7. The method according to claim 6, characterized in that, The method further includes: In response to a mode switching operation based on the first switching control, when switching from the first interactive mode to the preset system display mode, a second switching control is displayed on the content display page; the second switching control is used to switch from the preset system display mode to the first interactive mode.

8. The method according to claim 5, characterized in that, The content display page includes various associated components corresponding to the target multimedia content; The joint display of the target multimedia content and its associated content information on the content display page includes: Hide at least one of the multiple associated components; The associated content information of the target multimedia content is displayed based on the display area where the hidden associated components are located.

9. The method according to claim 5, characterized in that, The associated content information of the target multimedia content includes the target content comments of the target multimedia content; The joint display of the target multimedia content and its associated content information on the content display page includes: The target multimedia content and the target content comments are displayed together on the content display page.

10. The method according to claim 9, characterized in that, The target content comments include text comments and image comments; the content display page includes a text comment display area and an image comment display area; The method further includes: The text comments are displayed in a scrolling manner in the text comment display area, and the image comments are displayed in a scrolling manner in the image comment display area.

11. The method according to claim 9, characterized in that, The method further includes: In response to a selection instruction for any comment among the comments on the target content, a comment panel is displayed; the comment is highlighted in the comment panel.

12. The method according to claim 9, characterized in that, The joint display of the target multimedia content and the target content comments on the content display page includes: The target multimedia content and related comments corresponding to the current display progress of the target multimedia content are displayed together on the content display page; the related comments are comments on the current content corresponding to the current display progress in the target content comments.

13. The method according to claim 9, characterized in that, The method further includes: In response to a comment interaction instruction on any comment in the comments section of the target content, the interaction result for any comment is displayed on the content display page; The comment interaction instructions include at least one of the following: Comment replies, comment likes, comment shares.

14. The method according to any one of claims 9-13, characterized in that, The target content comments include real-time comments on the target multimedia content; the time interval between the publication time of the real-time comment and the current time is less than or equal to a preset time interval; The joint display of the target multimedia content and the target content comments on the target multimedia content on the content display page includes: The target multimedia content and its comments are displayed together on the content display page, and the real-time comments within the target multimedia content comments are highlighted.

15. The method according to any one of claims 9-13, characterized in that, When interacting with the target multimedia content based on the first interaction mode, a session interaction component is displayed on the content display page; The method further includes: In response to a trigger command on the conversation interaction component, a group conversation page corresponding to the target multimedia content is displayed; the group conversation page is the conversation page corresponding to a conversation group formed by at least one real-time browsing account; the at least one real-time browsing account is the account currently browsing the target multimedia content.

16. The method according to claim 15, characterized in that, The method further includes: The number of accounts for the at least one real-time browsing account is displayed in the conversation interaction component; And / or, The number of accounts for the at least one real-time browsing account is displayed on the group chat page.

17. The method according to claim 1, characterized in that, The method further includes: In response to a mode entry command triggered by a mode entry based on the first interactive mode, the interaction result of interacting with the target multimedia content based on the first interactive mode is displayed; the first interactive mode is a mode in which any multimedia content and associated content information of the any multimedia content are jointly displayed on the content display page. The entry point for the first interactive mode is displayed in at least one of the following locations: In the settings panel displayed in response to a second interactive instruction based on the content display page; the first interactive instruction is different from the second interactive instruction; The content is viewed on the account information page corresponding to the account. When the target multimedia content matches the first interactive mode, mode prompt information is displayed on the content display page.

18. A content interactive device, characterized in that, include: The content display unit is configured to display target multimedia content on the content display page; The content interaction unit is configured to execute a first interaction instruction in response to the content display page, and, if the first interaction instruction is associated with a first interaction mode, display the interaction result of interacting with the target multimedia content based on the first interaction mode; The first interactive instruction corresponds to multiple candidate interactive modes, and the first interactive mode is any interactive mode selected by the content browsing account from the multiple candidate interactive modes; The content browsing account is the account currently browsing the target multimedia content.

19. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the content interaction method as described in any one of claims 1 to 17.

20. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the content interaction method as described in any one of claims 1 to 17.

21. A computer program product, characterized in that, The computer program product includes a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from and executes the computer program, causing the device to perform the content interaction method as described in any one of claims 1 to 17.

Images