Information display method and device, electronic equipment, storage medium and program product

Abstract

The present disclosure relates to an information display method and device, electronic equipment, storage medium and program product, comprising displaying a target live room; in the target live room, a target sticker corresponding to a target audience account is displayed, the target sticker is used to express at least one associated information of a lecture object of a host in the target live room, the associated information is used to indicate characteristic information of the lecture object in a corresponding dimension, and the target audience account is an account corresponding to an audience displaying the target live room. In the present disclosure, different audiences have different audience accounts, and can display personalized stickers in their respective live rooms, thereby realizing a sticker display effect of thousands of people with different faces.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and in particular to an information display method, apparatus, electronic device, storage medium, and program product. Background Technology

[0002] With the development of internet technology and the widespread application of live streaming, more and more streamers are entering the live streaming field and starting to broadcast. During the live stream, the streamer will explain the items so that the audience can fully understand them, thereby promoting interaction related to the items. However, currently, the introduction of items in live streams mainly relies on the streamer's explanation, and the live stream itself lacks the ability to display relevant information about the items, which affects the effectiveness of information dissemination and reduces the efficiency of interaction. Summary of the Invention

[0003] This disclosure provides an information display method, apparatus, electronic device, storage medium, and program product to at least solve one of the aforementioned technical problems. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, an information display method is provided, comprising: Show the target live stream room; In the target live stream room, a target sticker corresponding to the target viewer account is displayed. The target sticker is used to express at least one related information of the subject being explained by the host in the target live stream room. The related information is used to indicate the feature information of the subject being explained in the corresponding dimension. The target viewer account is the account corresponding to the viewer displaying the target live stream room.

[0004] In one exemplary implementation, before displaying the target sticker corresponding to the target audience's account, the method includes: In the sticker set corresponding to the object being explained, determine the target sticker that corresponds to the target audience's account; or, Among the sticker materials corresponding to the subject of the explanation, multiple target materials corresponding to the target audience's account are identified; based on the multiple target materials, the target sticker is generated.

[0005] In one exemplary implementation, there are multiple target stickers, and the display of target stickers corresponding to target audience accounts includes: In the target live stream room, multiple target stickers are displayed in rotation.

[0006] In one exemplary implementation, the target live stream room displays target stickers corresponding to target viewer accounts, including: In the target live stream room, a first sticker corresponding to the first subject being explained is displayed, where the first subject being explained is the subject that the streamer is currently explaining. When the anchor switches the subject of the explanation, the first sticker is replaced with the second sticker corresponding to the second subject of explanation, and the second subject of explanation is the subject of explanation after the switch; The first sticker and the second sticker belong to the target sticker.

[0007] In one exemplary implementation, displaying a target sticker corresponding to a target viewer's account in the target live stream room includes: Based on the display template information corresponding to the target viewer's account, the target sticker is displayed in the target live stream room; the display template information is used to constrain the display elements corresponding to the target sticker.

[0008] In one exemplary embodiment, the method further includes: In the target live streaming room, a first control is displayed, which is used to adjust the display template information; When the first control is triggered, the target sticker is displayed in the target live stream room based on the adjusted display template information.

[0009] In one exemplary implementation, there are multiple target stickers, and displaying the target sticker corresponding to the target viewer's account in the target live stream includes: Different target stickers are displayed simultaneously in at least two display positions in the target live broadcast room.

[0010] According to a second aspect of the present disclosure, an information display method is provided, the method further comprising: Display the sticker settings page; For the explained object configured in the sticker settings page, the corresponding sticker is displayed. The sticker is used to filter the target stickers corresponding to the target audience's account and is displayed in the target live room where the target audience's account is located. The sticker is used to express at least one related information of the subject being explained by the anchor, and the related information is used to indicate the feature information of the subject being explained in the corresponding dimension.

[0011] In one exemplary embodiment, the method further includes: During the live stream, a second control is displayed. This second control is used to adjust the sticker set corresponding to the object being explained. The adjustment includes at least one of adding stickers, deleting stickers, and editing stickers. When the second control is triggered, the target stickers filtered based on the adjusted sticker set are displayed in the target live stream room.

[0012] In one exemplary embodiment, before displaying the corresponding sticker for the described object configured in the sticker settings page, the method further includes: For the described object configured in the sticker settings page, the corresponding sticker parameter configuration interface is displayed. The sticker parameter configuration interface is used to configure the target sticker parameters required by the artificial intelligence sticker generation model. The display of the corresponding sticker includes: displaying a sticker generated based on the target sticker parameters.

[0013] In one exemplary embodiment, the method further includes: The interface for configuring related information is used to display the related information corresponding to the object being explained, and to receive editing operations on the related information. The related information is the material required by the AI ​​sticker generation model. When the edit operation is received in the association information configuration interface, the association information is modified. The display of stickers generated based on the target sticker parameters includes: displaying stickers generated jointly based on the target sticker parameters and modified association information.

[0014] In one exemplary implementation, displaying the corresponding sticker includes: A third control is displayed, which is used to input modification instructions for the sticker; When the third control is triggered, the sticker is replaced with a sticker generated based on the modification instruction information.

[0015] In one exemplary embodiment, the method further includes: Display the fourth control; When the fourth control is triggered, the target live stream room begins to display the target sticker.

[0016] According to a third aspect of the present disclosure, an information display device is provided, comprising: The first display module is configured to display the target live stream room. The sticker display module is configured to execute in the target live room, displaying a target sticker corresponding to a target viewer's account. The target sticker is used to express at least one related information of the subject being explained by the host in the target live room. The related information is used to indicate the feature information of the subject being explained in a corresponding dimension. The target viewer's account is the account corresponding to the viewer in the target live room.

[0017] In one exemplary implementation, the sticker display module is configured to perform: In the sticker set corresponding to the object being explained, determine the target sticker that corresponds to the target audience's account; or, Among the sticker materials corresponding to the subject of the explanation, multiple target materials corresponding to the target audience's account are identified; based on the multiple target materials, the target sticker is generated.

[0018] In one exemplary implementation, the target sticker has multiple sticker display modules configured to perform: In the target live stream room, multiple target stickers are displayed in rotation.

[0019] In one exemplary implementation, the sticker display module is configured to perform: In the target live stream room, a first sticker corresponding to the first subject being explained is displayed, where the first subject being explained is the subject that the streamer is currently explaining. When the anchor switches the subject of the explanation, the first sticker is replaced with the second sticker corresponding to the second subject of explanation, and the second subject of explanation is the subject of explanation after the switch; The first sticker and the second sticker belong to the target sticker.

[0020] In one exemplary implementation, the sticker display module is configured to perform: Based on the display template information corresponding to the target viewer's account, the target sticker is displayed in the target live stream room; the display template information is used to constrain the display elements corresponding to the target sticker.

[0021] In one exemplary implementation, the sticker display module is configured to perform: In the target live streaming room, a first control is displayed, which is used to adjust the display template information; When the first control is triggered, the target sticker is displayed in the target live stream room based on the adjusted display template information.

[0022] In one exemplary implementation, there are multiple target stickers, and the sticker display module is configured to perform: Different target stickers are displayed simultaneously in at least two display positions in the target live broadcast room.

[0023] According to a fourth aspect of the present disclosure, an information display device is provided, comprising: The second display module is configured to execute the display sticker settings page; The sticker configuration module is configured to display the corresponding stickers for the explained objects configured in the sticker settings page. The stickers are used to filter the target stickers corresponding to the target audience's account and are displayed in the target live room where the target audience's account is located. The sticker is used to express at least one related information of the subject being explained by the anchor, and the related information is used to indicate the feature information of the subject being explained in the corresponding dimension.

[0024] In one exemplary implementation, the sticker configuration module is configured to perform: During the live stream, a second control is displayed. This second control is used to adjust the sticker set corresponding to the object being explained. The adjustment includes at least one of adding stickers, deleting stickers, and editing stickers. When the second control is triggered, the target stickers filtered based on the adjusted sticker set are displayed in the target live stream room.

[0025] In one exemplary implementation, the sticker configuration module is configured to perform: For the described object configured in the sticker settings page, the corresponding sticker parameter configuration interface is displayed. The sticker parameter configuration interface is used to configure the target sticker parameters required by the artificial intelligence sticker generation model. Display the sticker generated based on the target sticker parameters.

[0026] In one exemplary implementation, the sticker configuration module is configured to perform: The interface for configuring related information is used to display the related information corresponding to the object being explained, and to receive editing operations on the related information. The related information is the material required by the AI ​​sticker generation model. When the edit operation is received in the association information configuration interface, the association information is modified. The display of stickers generated based on the target sticker parameters includes: displaying stickers generated jointly based on the target sticker parameters and modified association information.

[0027] In one exemplary implementation, the sticker configuration module is configured to perform: A third control is displayed, which is used to input modification instructions for the sticker; When the third control is triggered, the sticker is replaced with a sticker generated based on the modification instruction information.

[0028] In one exemplary implementation, the sticker configuration module is configured to perform: Display the fourth control; When the fourth control is triggered, the target live stream room begins to display the target sticker.

[0029] According to a fifth aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information display method as described above.

[0030] According to a sixth aspect of the present disclosure, a computer-readable storage medium is provided that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform the information display method as described above.

[0031] According to a seventh aspect of the present disclosure, a computer program product is provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the information display method described above.

[0032] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: The information display method, apparatus, electronic device, storage medium, and program product disclosed herein can display a target sticker corresponding to a target viewer account in a target live streaming room. The target sticker is used to express at least one related information of the subject being explained by the host in the target live streaming room. The related information is used to indicate the characteristic information of the subject being explained in a corresponding dimension. The target viewer account is the account corresponding to the viewer displaying the target live streaming room.

[0033] This disclosure, by displaying stickers corresponding to the subject matter in the target live stream, presents the subject's characteristic information in a direct and eye-catching manner to the audience. This overcomes the shortcomings of related technologies that rely solely on the host's narration, resulting in insufficient information display and significantly improving the dissemination effect of the live stream on the subject's information. Viewers no longer need to painstakingly extract key information from the host's narration; the related information carried by the stickers can be directly and quickly perceived and understood by the audience, enabling them to gain a more comprehensive and accurate understanding of the subject matter, thereby enhancing their awareness and interest in it.

[0034] Moreover, the stickers are personalized stickers corresponding to the target audience's account. Different viewers have different audience accounts, so they can display the appropriate personalized stickers in their respective live broadcast rooms, thus achieving a personalized sticker display effect for each individual. This sticker display method can effectively increase the audience's viewing interest, thereby promoting interaction with the subject being explained and improving the efficiency of interaction. The streamer can also conduct more targeted communication and interaction with the audience based on the content presented by the stickers, thereby promoting the creation of an interactive atmosphere in the live broadcast room and improving the overall interaction quality and efficiency.

[0035] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0036] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0037] Figure 1 This is a schematic diagram illustrating the implementation environment of an application according to an exemplary embodiment.

[0038] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment.

[0039] Figure 3 This is a schematic diagram of a target live streaming room according to an exemplary embodiment.

[0040] Figure 4 This is a flowchart illustrating another information display method according to an exemplary embodiment.

[0041] Figure 5 This is a schematic diagram illustrating a sticker application process according to an exemplary embodiment.

[0042] Figure 6 This is a schematic diagram of a sticker according to an exemplary embodiment.

[0043] Figure 7 This is a block diagram of an information display device according to an exemplary embodiment.

[0044] Figure 8 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment.

[0045] Figure 9 This is another block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. Detailed Implementation

[0046] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0047] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0048] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0049] Please see Figure 1 The illustration shows a schematic diagram of the implementation environment of the application provided in this embodiment of the present disclosure. The implementation environment may include at least one live streaming terminal 110 and a live streaming server 120, which can communicate with each other via a network.

[0050] Specifically, the live streaming terminal 110 can interact with the live streaming audience through interaction with the live streaming server 120. Specifically, the live streaming terminal 110 can display a target live streaming room; in the target live streaming room, a target sticker corresponding to the target audience's account is displayed. The target sticker is used to express at least one piece of related information about the subject being explained by the host in the target live streaming room. The related information is used to indicate the characteristic information of the subject being explained in a corresponding dimension. The target audience's account is the account corresponding to the audience displaying the target live streaming room.

[0051] Alternatively, the live streaming terminal 110 can interact with the streamer through interaction with the live streaming server 120. Specifically, the live streaming terminal 110 can display a sticker settings page; for the explanation object configured in the sticker settings page, it displays the corresponding sticker, which is used to filter target stickers corresponding to the target viewer's account and is displayed in the target live streaming room where the target viewer's account is located; wherein, the sticker is used to express at least one related information of the streamer's explanation object, and the related information is used to indicate the feature information of the explanation object in the corresponding dimension.

[0052] The live streaming terminal 110 can communicate with the live streaming server 120 based on a browser / server (B / S) mode or a client / server (C / S) mode. The live streaming terminal 110 may include physical devices such as smartphones, tablets, laptops, digital assistants, smart wearable devices, in-vehicle terminals, and servers, and may also include software running on the physical device, such as applications. The live streaming applications running on the live streaming terminal 110 in this embodiment may include, but are not limited to, Android live streaming applications, iOS live streaming applications, Linux, and Windows applications.

[0053] The live streaming server 120 and the live streaming terminal 110 can establish and display a communication connection through wired or wireless means. The live streaming server 120 may include a stand-alone server, a distributed server, or a server cluster composed of multiple servers, wherein the server may be a cloud server.

[0054] Please refer to Figure 2 The diagram illustrates a flowchart of an information display method in an exemplary embodiment of this disclosure. The execution subject of this method can be the aforementioned live streaming terminal. Please refer to [link / reference] for details. Figure 2 The method may include: S210. Display the target live stream room.

[0055] This disclosure does not limit the target live streaming room; it can be any live streaming room in an application that supports live streaming functionality. The target live streaming room can be displayed on the live streaming terminal corresponding to the broadcaster's account, or on the live streaming terminal corresponding to the viewer's account. The target live streaming room serves as the interaction medium between the broadcaster's account and the viewer's account, used to carry the real-time presentation of live streaming content and the interactive behavior between the broadcaster and the viewer.

[0056] When the target live stream is displayed on the live streaming terminal corresponding to the streamer's account, the streamer can use this interface to push live stream content and interact with the audience in real time; while when the target live stream is displayed on the live streaming terminal corresponding to the audience's account, the audience can watch the streamer's live stream content, participate in comments, send gifts and other interactive activities.

[0057] For example, in this step, after receiving a user's operation instruction (such as clicking the live room entrance, searching for the live room name or icon, selecting from the recommendation list, etc.) or a trigger condition preset by the application (such as automatically pushing content based on the user's historical viewing preferences, etc.), the live streaming terminal will identify the specific live room corresponding to the instruction or condition as the target live room and display the content of the target live room on its display interface. The displayed content typically includes at least the live video stream of the target live room, and may also include the broadcaster's information (such as the broadcaster's avatar and nickname), the live room title, the number of viewers online in real time, interactive information (such as bullet comments and gift effects), and functional controls related to the live room (such as the follow button, share button, and comment input box, etc.) so that users can intuitively view the live content and perform corresponding interactive operations.

[0058] S220. In the target live streaming room, display a target sticker corresponding to the target viewer account. The target sticker is used to express at least one related information of the subject being explained by the host in the target live streaming room. The related information is used to indicate the feature information of the subject being explained in the corresponding dimension. The target viewer account is the account corresponding to the viewer displaying the target live streaming room.

[0059] The subject of the explanation refers to the specific thing, product, or content that the host is currently explaining, introducing, or focusing on in the target live stream room; it is the core focus of the live stream content. For example, when the host is explaining a smartphone, the smartphone is the subject of the explanation; when the host is introducing a distinctive building at a tourist attraction, that distinctive building is the subject of the explanation.

[0060] Associated information is related to the object being explained and is used to indicate the characteristics of the object in a specific dimension. These dimensions can be multifaceted, such as product parameter dimensions (e.g., size, weight, configuration), performance dimensions (e.g., operating speed, battery life), price dimensions (e.g., original price, discounted price, discount level), attribute dimensions (e.g., color, material, style), functional dimensions (e.g., supported technologies, capabilities), and status dimensions (e.g., inventory status, popularity).

[0061] In this disclosure, a sticker is an element that can be overlaid on the target live stream video screen, presented in the form of visual graphics, text, symbols, or a combination thereof. It is characterized by being intuitive, eye-catching, dynamic, or static, and can convey relevant information to the audience in a concise and clear manner.

[0062] The target audience account refers to the account registered in the application by the viewer who is watching the target live stream.

[0063] For example, the target live stream is currently conducting a beauty live stream, and the host is explaining a "XX brand foundation" (the product being explained). The associated information for this product may include the following: Specifications: Capacity: 30 ml; Color: Ivory White; Performance-related information: lightweight and breathable, long-lasting and smudge-proof, waterproof and sweatproof, and good coverage; Price information: Original price XXXX yuan, current live stream price XXX yuan, buy one get one free; Promotional information: Contains moisturizing ingredients, suitable for various skin types (including dry, oily, and combination skin), this foundation is currently a hot seller, and orders will be shipped within 48 hours.

[0064] At this point, for the target audience account (an account whose past purchase history mainly consists of products suitable for dry skin), a personalized target sticker can be displayed: a pink label graphic with the words "Suitable for dry / normal skin" written in white, dynamically floating next to the foundation product display.

[0065] This disclosure, by displaying stickers corresponding to the subject matter in the target live stream, presents the subject's characteristic information in a direct and eye-catching manner to the audience. This overcomes the shortcomings of related technologies that rely solely on the host's narration, resulting in insufficient information display and significantly improving the dissemination effect of the live stream on the subject's information. Viewers no longer need to painstakingly extract key information from the host's narration; the related information carried by the stickers can be directly and quickly perceived and understood by the audience, enabling them to gain a more comprehensive and accurate understanding of the subject matter, thereby enhancing their awareness and interest in it.

[0066] Moreover, the stickers are personalized stickers corresponding to the target audience's account. Different viewers have different audience accounts, so they can display the appropriate personalized stickers in their respective live broadcast rooms, thus achieving a personalized sticker display effect for each individual. This sticker display method can effectively increase the audience's viewing interest, thereby promoting interaction with the subject being explained and improving the efficiency of interaction. The streamer can also conduct more targeted communication and interaction with the audience based on the content presented by the stickers, thereby promoting the creation of an interactive atmosphere in the live broadcast room and improving the overall interaction quality and efficiency.

[0067] In one exemplary implementation, there are multiple target stickers, and displaying the target sticker corresponding to the target viewer's account in the target live stream room includes: displaying different target stickers simultaneously in at least two display positions in the target live stream room.

[0068] Within the target live stream room, it's possible that not just a single target sticker is displayed, but rather multiple target stickers with different content can be presented simultaneously in at least two preset display locations. These display locations can be different areas within the live stream room interface, such as the top left, top right, bottom left, and bottom right corners of the screen, or fixed floating areas on the sides of the screen, information bars next to the product list, etc.

[0069] For example, suppose a target livestream is promoting a new smartphone. Target viewer account A is a young user with a strong interest in photography features and also cares about battery life. In this viewer's target livestream, a sticker highlighting the "***MP ultra-clear main camera + **** optical image stabilization" photography features could be displayed in the top left corner, possibly including a camera icon and key parameters. Simultaneously, a sticker emphasizing the "**** super-large battery + **** super-fast charging" battery life features could be displayed in the bottom right corner, possibly including a battery icon and charging speed illustration. This way, viewer A can simultaneously and intuitively see the two core selling points they care about most without waiting for the host to explain them one by one.

[0070] This method of simultaneously displaying different target stickers across multiple display positions enriches the amount of effective information viewers can acquire per unit of time. Compared to a single sticker or relying solely on the presenter's narration, the simultaneous display of multiple stickers can convey key, related information from different dimensions in parallel, satisfying viewers' needs to understand the multifaceted characteristics of the subject being explained. This method can also combine the personalized information of the target audience's accounts to display multiple stickers simultaneously, more accurately targeting their diverse interests and concerns, making personalized services more in-depth and comprehensive.

[0071] In one exemplary implementation, please refer to Figure 3 The diagram shows a schematic of the target live streaming room in this disclosure. Figure 3 In (a), the target live room 310 is displayed. The target live room 310 is a live room for introducing real estate. The target sticker 320 can be displayed at the top and left. In addition, the live room can also display personalized stickers 330 for interactive guidance.

[0072] In one exemplary implementation, there are multiple target stickers, and the display of target stickers corresponding to target audience accounts includes: In the target live stream room, multiple target stickers are displayed in rotation.

[0073] In any given display space, if there are multiple target stickers adapted to that space, then a carousel can be created. For example, in... Figure 3In the target live room 310 shown in (a), if the personalized information of the target viewer's account shows that they are interested in both the price information and the floor plan information of the property, as well as the surrounding facilities (such as schools and hospitals) and the transportation situation, the live application can select multiple target stickers 320 related to this personalized information for rotation display.

[0074] Assuming there are six target stickers related to this personalized information: "Total price XXX million", "Three bedrooms, two living rooms, two bathrooms", "5-minute walk to XX school", "Direct access to Metro Line X", "Near supermarket", and "Lake view", two of which are compatible with the top display space and the other two are compatible with the left display space, then the top display space can sequentially rotate the two target stickers, "Total price XXX million" and "Three bedrooms, two living rooms, two bathrooms", at preset time intervals. The left display space can display two target stickers at a time and simultaneously rotate the four target stickers, "5-minute walk to XX school", "Direct access to Metro Line X", "Near supermarket", and "Lake view", which are compatible with the left display space.

[0075] This publicly disclosed display method effectively resolves the contradiction between the limited display space on the live streaming interface and the diverse information needs of live streaming viewers. When there are a large number of target stickers, the carousel mechanism allows multiple target stickers to be displayed sequentially in the same display position or a limited display position. This allows the target audience to be conveyed with as much key information as possible without occupying additional interface space, avoiding the problem of some important information not being displayed due to space limitations.

[0076] By using a carousel, the target audience has the opportunity to continuously encounter information about the target stickers from different dimensions while watching the live stream, rather than being limited to a fixed few. This helps the audience to have a more comprehensive understanding of the various characteristics of the subject being explained and improves the completeness of the information obtained.

[0077] At the same time, dynamically changing stickers can also attract viewers' attention to some extent, reduce information fatigue, and increase viewers' attention and dwell time in the live broadcast room.

[0078] In one exemplary implementation, the display method of the target sticker can be set. Please refer to... Figure 3 (b) After a user clicks on a preset control in the live stream, a configuration list 340 of the objects to be explained in the live stream can be displayed. This configuration list 340 displays a sticker status control 341 and a explanation status control 342 for each object. The user can control the display or de-display of the target sticker corresponding to the object by triggering the sticker status control 341. The explanation status control 342 is used to indicate whether the object is being explained.

[0079] In one exemplary implementation, there are multiple target stickers, and displaying the target sticker corresponding to the target viewer's account in the target live stream includes: In the target live stream room, a first sticker corresponding to the first subject being explained is displayed, where the first subject being explained is the subject that the streamer is currently explaining. When the anchor switches the subject of the explanation, the first sticker is replaced with the second sticker corresponding to the second subject of explanation, and the second subject of explanation is the subject of explanation after the switch; The first sticker and the second sticker belong to the target sticker.

[0080] For example, suppose a streamer introduces product A, product B, and product C sequentially in a target livestream room. Their corresponding target stickers are A1-A5, B1-B6, and C1-C4, respectively. When the streamer begins introducing product A, product A is the primary focus of the introduction, and the livestream room will display stickers A1-A5. Subsequently, when the streamer finishes introducing product A and switches to introducing product B, the focus of the introduction changes. At this point, product B becomes the secondary focus, and the livestream room will replace the previously displayed stickers A1-A5 with the stickers B1-B6 corresponding to the secondary focus product B.

[0081] by Figure 3 For example, please refer to Figure 3 (c) shows the sticker display effect after the subject of the explanation is switched. The target sticker of the subject of the explanation is displayed in the target live room 310, specifically the target sticker 350 displayed at the top and left. The original personalized sticker 330 used for interactive guidance is replaced with the personalized sticker 360 of the subject of the explanation used for interactive guidance.

[0082] This implementation provides a dynamic switching display method that ensures that viewers always see the sticker of the subject being explained by the host on their screen during the live stream. This achieves a high degree of synchronization between the sticker information display and the host's narration pace, improving the viewing experience and information reception efficiency. The automatic replacement maintains the cleanliness of the live stream interface, allowing viewers to focus more on the host's explanation. Combined with... Figure 3 (b) The configuration list allows the audience to retain some control over the sticker display, balancing flexibility and focus.

[0083] In one exemplary implementation, displaying a target sticker corresponding to a target viewer's account in the target live stream room includes: Based on the display template information corresponding to the target viewer's account, the target sticker is displayed in the target live stream room; the display template information is used to constrain the display elements corresponding to the target sticker.

[0084] Display template information is a set of rules that standardizes the specific presentation of a target sticker. It determines how related information is presented in the target live stream. These display elements may include the layout and position of the target sticker, animation effects, and more.

[0085] This implementation displays target stickers based on display template information corresponding to the target audience's account. Since the display template information can be personalized for the target audience's account, the design of its display elements better matches the target audience's personalized preferences. Different target audience accounts correspond to different display template information, meaning that even the same target sticker can be presented differently according to the characteristics of the audience, thereby better meeting the audience's personalized needs and improving the audience's subjective experience and acceptance of information.

[0086] In one exemplary embodiment, the method further includes: In the target live streaming room, a first control is displayed, which is used to adjust the display template information; When the first control is triggered, the target sticker is displayed in the target live stream room based on the adjusted display template information.

[0087] In this implementation, the first control can be used to adjust the display template information, such as adjusting the specific display position of the sticker and the size ratio of the image; and change the display effect of the sticker, such as changing the transparency of the sticker or adding dynamic effects (such as flashing, scrolling, fade-in and fade-out, etc.), so that the display of the target sticker can better meet the personalized settings of the audience and enhance the flexibility and diversity of sticker information display in the live broadcast room.

[0088] This implementation enhances the personalization of sticker displays by providing a first control that allows viewers to independently adjust the display template information. Previously, different viewer accounts corresponded to different target stickers, already achieving differentiation. Providing different display template information for different viewer accounts further differentiated the sticker display effect at the viewer account level. The introduction of the first control, however, partially delegates this differentiation power to each individual viewer. This individual-level delegation of power empowers viewers to achieve a truly personalized sticker display, allowing them to actively participate in shaping the sticker display effect, thus achieving a more refined and precise personalized experience.

[0089] In one exemplary implementation, before displaying the target sticker corresponding to the target audience's account, the method includes: determining the target sticker corresponding to the target audience's account from the sticker set corresponding to the subject of the explanation; or, Among the sticker materials corresponding to the subject of the explanation, multiple target materials corresponding to the target audience's account are identified; based on the multiple target materials, the target sticker is generated.

[0090] In this embodiment, the live streaming terminal can obtain a set of stickers corresponding to any subject being explained, and determine the target sticker corresponding to the target audience account from the set of stickers based on the personalized profile of the target audience account, so as to display it in the target live streaming room.

[0091] This disclosure does not limit the personalized profile of the target audience's account. For example, it may include basic profile (such as age, gender, region, spending power, etc.), interest tags (such as the points of interest in a certain subject being explained, for example, if the subject being explained is a mobile phone, the points of interest are photography, gaming performance or battery life), historical viewing records (such as the types of live broadcasts frequently watched, the duration of stay, and the level of interaction), purchase history (such as whether they have purchased mobile phones of this brand, price sensitivity, etc.). In addition, specific personalized profile information can also be obtained through user settings or preference collection.

[0092] For example, suppose the subject of the presentation is the aforementioned new smartphone, and the sticker set includes parameter stickers, price stickers, promotional stickers, reputation stickers, and action guidance stickers. Now, there are two different target audience accounts: Audience A and Audience B. Audience A's account information shows that they are a tech enthusiast who frequently watches phone review live streams, has previously purchased the brand's previous flagship model, and has repeatedly inquired about the phone's performance and new technologies in past interactions. Therefore, when determining the target stickers for Audience A, the live stream application might prioritize selecting detailed core parameter stickers (highlighting the processor, memory, and new technology features) and professional reputation review stickers (showing benchmark data and professional media evaluations) from the sticker set, because these sticker contents highly match Audience A's interests and potential needs.

[0093] Viewer B's account information indicates they are a typical consumer, not particularly interested in technical details of mobile phones, highly price-sensitive, planning to upgrade their phone soon, and frequently browsing promotional information. The live-streaming app might prioritize price-related stickers, limited-time promotion stickers, and simple action guide stickers (such as "Buy Now") for Viewer B. In this way, even when faced with the same topic and the same set of stickers, different target viewer accounts can receive personalized stickers most relevant to their own situation.

[0094] For example, target stickers can also be filtered from the sticker set based on the real-time interaction of the target audience's account (comment keywords, click behavior, dwell time, etc.) or by the user's active selection of sticker demand tags.

[0095] For example, when a viewer posts a comment containing keywords such as "price" or "discount" in a target live stream, the live stream application can identify and filter target stickers related to product price information and promotional activities from the sticker set in real time for display. If a target viewer continuously clicks on the target live stream while the host is explaining the noise cancellation function of a certain pair of headphones, the live stream application can identify stickers highlighting noise cancellation performance parameters as target stickers based on this click behavior. When a target viewer stays for more than a preset threshold while explaining the ingredients of a certain skincare product and does not generate any obvious negative interaction during this time, the live stream application can determine that they have a high interest in the ingredients of the skincare product and filter out target stickers containing ingredient descriptions.

[0096] This implementation significantly improves the accuracy and relevance of sticker information display. By matching the viewer's personalized information with stickers in the sticker set, it ensures that the viewer sees information highly relevant to their interests and needs, avoiding the distraction and interference of irrelevant stickers, thereby improving the efficiency of information delivery. This approach effectively enhances user experience and engagement. When viewers receive sticker information that matches their preferences, it may increase their dwell time and willingness to interact.

[0097] In this implementation, the live streaming terminal can also acquire various sticker materials corresponding to the subject being explained. These sticker materials may cover different styles of sticker effects, and different sticker materials carry different dimensions of related information. For example, if the subject being explained is a smartphone, then these sticker materials may include related information such as core selling points (e.g., "*** megapixel ultra-clear main camera," "ultra-long battery life," "fast charging"), price information (e.g., "*** yuan"), promotional materials (e.g., "*** yuan off during the first sale," "*** yuan cashback for sharing your purchase"), user reviews (e.g., "98% positive reviews," "bestselling item"), and action guidance (e.g., "order now," "view details"). These materials have a certain degree of independence and can be combined as needed.

[0098] Based on the personalized information of the viewer's account, suitable target material can be selected from these sticker materials. This step may rely on comparing the relevance of the personalized profile with each sticker material, and then selecting the sticker material with the highest relevance as the target material.

[0099] For example, target materials can also be selected based on the target audience's real-time interactions (comment keywords, click behavior, dwell time, etc.) or users' proactive selection of sticker demand tags. For instance, when target audiences frequently mention keywords such as "price" and "discount" in the live stream's comment section, price-related sticker materials can be used as target materials; if target audiences click on the mobile phone displayed in the target live stream multiple times, screen parameter-related sticker materials can be used as target materials.

[0100] Finally, the selected target materials are intelligently combined, arranged, and dynamically adjusted to obtain the target sticker. For example, the live streaming application will organically integrate these materials into one or more sticker display units based on their importance, relevance, and preset aesthetic rules. For instance, the target sticker generated for viewer A might prominently display "50-megapixel ultra-clear main camera" as the main visual element, accompanied by the text "OIS optical image stabilization, capturing every wonderful moment" below, and an action guide sticker for "viewing sample photos" in the lower right corner, forming a personalized sticker with coherent information and a clear focus.

[0101] In this implementation, by matching viewers' personalized information with sticker materials, target materials containing relevant information that viewers are more interested in and have a higher demand for are selected, thereby automatically assembling personalized target stickers and achieving a "personalized display" effect. Compared to the previous implementation method of selecting target stickers from a sticker set, this implementation method does not require generating a large number of stickers on the live streaming server. Instead, the live streaming server only needs to distribute sticker materials, which can be automatically assembled into stickers on the live streaming terminal, thereby reducing the sticker generation pressure on the live streaming server.

[0102] Please refer to Figure 4 This diagram illustrates another information display method flowchart in an exemplary embodiment of this disclosure. The execution subject of this method can be the aforementioned live streaming terminal. Please refer to [link / reference] for details. Figure 4 The method may include: S410. Display the sticker settings page.

[0103] In their managed live stream rooms, hosts can set stickers for the subjects they discuss. Specifically, the "sticker settings" function can be found in the live stream terminal's interface; clicking it will bring up the sticker settings page.

[0104] Please refer to Figure 5 This illustrates a schematic diagram of the sticker application process in this disclosure. Figure 5 (a) The live streaming interface displays a "foreground sticker" control 510. By clicking the "foreground sticker" control 510, you can... Figure 5(b) shows the sticker settings page 520, which allows users to create new stickers, delete existing stickers, and display existing stickers. If the broadcaster clicks "Create New Sticker," a sticker corresponding to a specific subject being explained can be generated for the broadcaster.

[0105] S420. For the narration object configured in the sticker settings page, display the corresponding sticker, the sticker is used to filter the target sticker corresponding to the target audience account, and is displayed in the target live room where the target audience account is located; wherein, the sticker is used to express at least one related information of the narration object of the anchor, the related information is used to indicate the feature information of the narration object in the corresponding dimension.

[0106] After the host completes the sticker settings for the subject being discussed on the sticker settings page, the application will associate and store these stickers with the corresponding subject. When a target viewer's account enters the live stream, the application can filter the set stickers based on the target viewer's account's personalized information, determine the target stickers that match the target viewer's account, and then send these target stickers to the target live stream for personalized sticker display.

[0107] In this implementation, the anchor can set stickers through the sticker settings page to obtain multiple stickers corresponding to the subject being explained. These stickers can be filtered for target audience accounts to obtain target stickers, and the corresponding personalized target stickers can be displayed in the target live broadcast room corresponding to the target audience account, thus achieving precision and personalization of sticker information display.

[0108] In one exemplary embodiment, the method further includes: During the live stream, a second control is displayed. This second control is used to adjust the sticker set corresponding to the object being explained. The adjustment includes at least one of adding stickers, deleting stickers, and editing stickers. When the second control is triggered, the target stickers filtered based on the adjusted sticker set are displayed in the target live stream room.

[0109] During live streaming, to allow the host to flexibly adjust the sticker content of the subject matter based on real-time live streaming conditions and audience feedback, this implementation provides a second control. The host can trigger this second control through clicking, touching, or other preset interaction methods. Once the second control is triggered, the live streaming application will present a sticker adjustment interface to the host, where the host can perform operations such as adding new stickers (e.g., temporarily adding a sticker explaining the product's material based on audience questions), deleting unwanted stickers (e.g., removing the sticker corresponding to an expired promotional message), or editing the content of existing stickers (e.g., modifying the numbers on a price tag or updating product feature descriptions).

[0110] Once the adjustments are complete, the adjusted sticker set is updated and stored in real time. Then, when the target audience account watches the live stream, the application re-filters the stickers based on the updated sticker set and the target audience account's personalized information, updating the target stickers and displaying the updated target stickers in the target live stream.

[0111] This implementation enhances the flexibility and real-time nature of sticker management during live streaming. Broadcasters are no longer limited by static pre-broadcast settings and can quickly add, delete, and modify stickers based on actual needs during the live stream. This ensures that the displayed target stickers are always highly matched to the current live content, improving the timeliness and accuracy of information delivery. By adjusting the sticker set in real time, broadcasters can more precisely control the information conveyed to viewers, ensuring that viewers see more targeted stickers optimized in real time. This better meets the personalized needs of different viewers, improving their information acquisition efficiency and viewing experience.

[0112] In one exemplary embodiment, before displaying the corresponding sticker for the described object configured in the sticker settings page, the method further includes: For the described object configured in the sticker settings page, the corresponding sticker parameter configuration interface is displayed. The sticker parameter configuration interface is used to configure the target sticker parameters required by the artificial intelligence sticker generation model. The display of the corresponding sticker includes: displaying a sticker generated based on the target sticker parameters.

[0113] In this exemplary implementation, an artificial intelligence sticker generation model (hereinafter referred to as the AI ​​sticker generation model) is introduced, and the parameters required to generate stickers are collected through a sticker parameter configuration interface. Specifically, after the broadcaster selects or configures the subject of the presentation on the sticker settings page, a dedicated "sticker parameter configuration interface" can be displayed. The function of this interface is to guide the broadcaster to input or select a series of "target sticker parameters" related to the AI ​​sticker model. These target sticker parameters can be multi-dimensional, such as sticker style, sticker aspect ratio, sticker playback method, sticker transparency, etc.

[0114] Once the host completes and confirms the configuration of the target sticker parameters, sticker generation will be triggered. During this process, the application will call the AI ​​sticker generation model. Based on the target sticker parameters provided by the host, the model will automatically calculate and generate the sticker using its own image generation capabilities and understanding of the related information of the subject being explained, and then display the sticker.

[0115] In this implementation, the streamer can accurately transmit relevant parameters to the AI ​​sticker generation model through the sticker parameter configuration interface, thereby completing the automated customization of stickers and significantly lowering the barrier to entry for streamers to create professional stickers. For most streamers, designing and creating high-quality custom stickers may require professional image editing skills and time. This disclosure provides an intuitive and structured parameter setting method using a sticker parameter configuration interface. Streamers do not need to master complex design software; they can simply select and fill in parameters to generate professional-quality stickers with the help of the AI ​​sticker generation model, improving the convenience and efficiency of the operation.

[0116] Please refer to Figure 5 ,exist Figure 5 In (b), if the streamer clicks "Create New Sticker", then in Figure 5 (c) displays the various subjects to be discussed in the live stream. The host selects any one of them and clicks "Next" to proceed. Figure 5 (d) shows the sticker parameter configuration interface for setting the target sticker parameters corresponding to the subject being explained. In this interface, the presenter can set various sticker parameters and trigger the AI ​​sticker generation model to generate stickers by clicking the "Generate Sticker" control.

[0117] In one exemplary implementation, displaying the corresponding sticker includes: A third control is displayed, which is used to input modification instructions for the sticker; When the third control is triggered, the sticker is replaced with a sticker generated based on the modification instruction information.

[0118] In this exemplary embodiment, after the broadcaster generates and displays a sticker using the AI ​​sticker generation model, a third control can be further displayed. This control is used to receive modification instructions from the broadcaster regarding the generated sticker. Specifically, after reviewing the generated sticker, if the broadcaster deems certain aspects unsatisfactory, such as the sticker's color scheme, pattern details, text content, size ratio, or overall style, they do not need to go through the entire sticker creation and parameter configuration process again. Instead, they can directly input specific modification requests by operating the third control. These modification instructions can be multi-dimensional, ranging from simple text descriptions such as "change the sticker background color to blue" or "increase the text font size," to more detailed adjustment commands such as "adjust the cartoon character's expression to a smile" or "reduce the shadow effect on the sticker's edges." Please refer to [reference needed]. Figure 5 ,exist Figure 5 (d) may display a third control 530, which can be triggered to input modification instructions. The input interface for the modification instructions is as follows: Figure 5 As shown in (e).

[0119] The application can pass these modification instructions to the AI ​​sticker generation model. The AI ​​sticker generation model will then optimize and adjust the content based on the original sticker, taking into account the modification instructions, to regenerate a new sticker that meets the modification requirements. The previously displayed old sticker can then be replaced with this newly generated sticker, allowing the broadcaster to instantly see the effect. If the broadcaster is still not satisfied with the newly generated sticker, they can repeat the process, continuing to input modification instructions through a third-party control until a satisfactory sticker is obtained.

[0120] This disclosure does not limit the training method of the AI ​​sticker generation model or the method of modifying stickers. For example, the AI ​​sticker generation model can adopt a pre-trained image generation model or an open-source multimodal large model. The modification instruction information is converted into a text embedding vector that the model can understand, which is then fused with the image features of the original sticker and then decoded to generate a new sticker image.

[0121] This implementation enhances the flexibility and accuracy of sticker customization. After initially generating a sticker, if the desired result isn't achieved immediately, the modification mechanism provided by the third-party control allows for gradual adjustments and optimizations, enabling the sticker to more precisely match the streamer's personalized needs and the specific requirements of the livestream scenario. Compared to the "completely recreate if dissatisfied" approach, this targeted modification based on existing stickers avoids the tedious process of repeatedly setting numerous initial parameters, significantly reducing the streamer's operational steps and time investment, and improving overall sticker creation efficiency. Streamers can participate in the sticker optimization process in real-time through intuitive modification interactions, gaining greater control over the final effect and better stimulating their creative enthusiasm, ultimately improving the quality and appeal of the livestream content. Finally, this mechanism also demonstrates the intelligence and adaptability of the AI ​​sticker generation model, capable of understanding and responding to dynamic, personalized modification commands, making the AI-assisted creation process smoother and more user-friendly.

[0122] In one exemplary embodiment, the method further includes: The interface for configuring related information is used to display the related information corresponding to the object being explained, and to receive editing operations on the related information. The related information is the material required by the AI ​​sticker generation model. When the edit operation is received in the association information configuration interface, the association information is modified. The display of stickers generated based on the target sticker parameters includes: displaying stickers generated jointly based on the target sticker parameters and modified association information.

[0123] The broadcaster can configure the associated information through the associated information configuration interface. For example, they can view the associated information corresponding to the subject being explained and modify that associated information. For instance, the broadcaster can choose which associated information of the subject being explained to use to generate stickers, or modify the selected associated information and then use the modified associated information to generate stickers.

[0124] The AI ​​sticker generation model can use unmodified or modified related information as material to generate stickers corresponding to the subject matter using the target sticker parameters.

[0125] This implementation allows broadcasters to select or edit relevant information directly related to the subject matter being explained, ensuring that the AI ​​sticker generation model uses more accurate and relevant materials when generating stickers, better matching the current live stream theme or content. This allows the generated stickers to better serve the broadcaster's expressive needs, achieving a higher degree of integration with the live stream content and avoiding a disconnect between the stickers and the subject matter. It further enhances the broadcaster's personalized creative capabilities and control over sticker effects, enabling them to more proactively guide sticker generation, thereby creating stickers that are more personalized and adaptable to different scenarios. Please refer to Figure 6 The illustration shows a sticker diagram from this disclosure. By configuring the associated information, the broadcaster can select the associated information conveyed by the sticker, or configure the target sticker parameters to instruct the AI ​​sticker generation model to generate stickers with a specific style and expression based on this associated information. Figure 6 The example showcases three types of AI-generated stickers. These different stickers each convey different related information and possess distinct styles. In some exemplary implementations, the broadcaster does not need to set individual related information and sticker parameters for each sticker. Instead, they can instruct the AI ​​sticker generation model on the overall related information to be conveyed, as well as the overall sticker parameters. The AI ​​sticker generation model then generates various stickers in batches, with different stickers conveying different parts of the overall related information and possessing different styles.

[0126] In one exemplary embodiment, the method further includes: Display the fourth control; When the fourth control is triggered, the target live stream room begins to display the target sticker.

[0127] During a live stream, the host or relevant operators can decide whether and when to display pre-configured or generated target stickers in the target live stream room, based on the content's progress, the interactive atmosphere, or the needs of specific segments. When the host deems it appropriate to display the sticker to enhance expression, guide interaction, or highlight information, they only need to trigger an action on the fourth control, such as clicking, swiping, or using other preset interaction methods. The live stream application will then respond to this action, triggering the display of the personalized sticker in the target live stream room of the viewer's account.

[0128] For example, the host can click the "Explain this object" button to trigger the display, or trigger the display of the sticker through voice commands, explanation keyword recognition, timed triggering, etc.

[0129] This technological solution enhances the flexibility and immediacy of sticker display during live streams. Hosts can dynamically adjust the timing of sticker display based on the real-time situation of the live stream, without relying on pre-set fixed procedures or complex backend operations. This allows sticker usage to better suit the immediate needs of the live stream, enhancing the expressiveness of the content and the precision of interaction. It also gives hosts greater control over the pace and information delivery of the live stream. Through this clear trigger point—the fourth control—hosts can use stickers as an immediate interactive tool or information supplement, quickly invoked at crucial moments to effectively guide audience attention, improve information delivery efficiency, and increase audience engagement.

[0130] In one specific implementation, the information display link of this disclosure is described as follows: 1. Host's setup for starting a live stream Once the host enters the live streaming room and starts broadcasting, they first select one or more topics to be discussed in this live stream (jobs, properties, products, etc.). Then, they set the target sticker parameters and associated information on the sticker settings page. The live streaming application then automatically triggers the sticker generation process. After the stickers are generated in batches, the sticker collection is sent back to the host's backend for the host to manually delete, replace, or add. After confirming that everything is correct, the host can start broadcasting.

[0131] The host can manually set the target sticker parameters and associated information, or the AI ​​sticker generation model can automatically adapt through AI. For example, based on the type of the subject being explained, the scenario in which the host is broadcasting, and the profile of the host's audience, the AI ​​sticker generation model can automatically determine the target sticker parameters such as sticker style, rotation interval, and display position. The AI ​​sticker generation model can communicate with the information storage device corresponding to the subject being explained to automatically collect the associated information of the subject being explained in order to automatically obtain the materials required to generate the sticker.

[0132] 2. Generate AI stickers The AI ​​sticker generation model uses the related information of the subject matter as material and the target sticker parameters to automatically generate stickers with multiple layouts and transparent backgrounds. After compliance verification, the stickers are sorted according to display priority to form a sticker set, which is then synchronized to the server used for live streaming display, awaiting the broadcaster's trigger command. This disclosed AI sticker generation model, the server used for live streaming display, and the broadcaster's backend can all be considered as... Figure 1 The live streaming server is 120.

[0133] 3. Streamer-triggered sticker display and carousel During a live stream, when the host clicks the "Explain this object" button, the live stream automatically retrieves the sticker set corresponding to the object being explained and displays it in a carousel. When the host switches objects to explain, the live stream simultaneously switches to the corresponding sticker set, stops the current carousel, and starts a new set's carousel, achieving synchronization between explanation and display. The display method of stickers on the host's side is the same as the display method of target stickers in the target live stream on the viewer's side, and will not be elaborated upon further.

[0134] 4. Personalized display for the audience Once a viewer enters the target live stream room, the live streaming application automatically collects the user's profile or real-time interaction data, quickly identifies viewer demand tags (such as interest in price, package deals, benefits, etc.), and accurately matches the tags with the sticker set of the subject being explained, displaying the target stickers that match the viewer's needs, achieving personalized display for each individual; while the viewer stays, the target stickers are updated synchronously with the rotation rhythm, always displaying the core information that they care about most, improving information acquisition efficiency.

[0135] 5. Stickers can be flexibly adjusted to adapt to different scenes. During the live stream, the host can manually adjust the stickers in the background at any time (delete stickers, replace sticker styles, move positions) without interrupting the live stream to accommodate the host's impromptu explanations, balancing flexibility and adaptability.

[0136] This implementation method allows for personalized sticker displays tailored to the specific needs of each viewer, accurately showcasing the core information of the subject matter that viewers are interested in. By replacing traditional text with stickers, the efficiency of information acquisition for users is significantly improved, avoiding information redundancy and omissions. At the same time, the visual presentation and continuous rotation of stickers solve the problems of short display time and easy neglect in traditional text displays, allowing users to quickly capture core information, reducing the cost of information acquisition for users, enriching the viewing experience, and increasing viewers' attention to the live stream and the duration of their stay.

[0137] This invention can automatically generate stickers using an AI sticker generation model, replacing manual design, significantly reducing the cost and difficulty of preparing materials for live streamers, improving their operational efficiency, and enriching the supply of live streaming content.

[0138] Figure 7 This is a block diagram of an information display device according to an exemplary embodiment. (Refer to...) Figure 7 (a) One of the devices includes: The first display module 710 is configured to display the target live streaming room; The sticker display module 720 is configured to perform the following operation in the target live streaming room: displaying a target sticker corresponding to a target viewer's account. The target sticker is used to express at least one related information of the subject being explained by the host in the target live streaming room. The related information is used to indicate the feature information of the subject being explained in a corresponding dimension. The target viewer's account is the account corresponding to the viewer in the target live streaming room.

[0139] In one exemplary embodiment, the sticker display module 720 is configured to perform: In the sticker set corresponding to the object being explained, determine the target sticker that corresponds to the target audience's account; or, Among the sticker materials corresponding to the subject of the explanation, multiple target materials corresponding to the target audience's account are identified; based on the multiple target materials, the target sticker is generated.

[0140] In one exemplary embodiment, the target sticker has a plurality of the sticker display modules 720 configured to perform: In the target live stream room, multiple target stickers are displayed in rotation.

[0141] In one exemplary embodiment, the sticker display module 720 is configured to perform: In the target live stream room, a first sticker corresponding to the first subject being explained is displayed, where the first subject being explained is the subject that the streamer is currently explaining. When the anchor switches the subject of the explanation, the first sticker is replaced with the second sticker corresponding to the second subject of explanation, and the second subject of explanation is the subject of explanation after the switch; The first sticker and the second sticker belong to the target sticker.

[0142] In one exemplary embodiment, the sticker display module 720 is configured to perform: Based on the display template information corresponding to the target viewer's account, the target sticker is displayed in the target live stream room; the display template information is used to constrain the display elements corresponding to the target sticker.

[0143] In one exemplary embodiment, the sticker display module 720 is configured to perform: In the target live streaming room, a first control is displayed, which is used to adjust the display template information; When the first control is triggered, the target sticker is displayed in the target live stream room based on the adjusted display template information.

[0144] In one exemplary embodiment, there are multiple target stickers, and the sticker display module 720 is configured to perform: Different target stickers are displayed simultaneously in at least two display positions in the target live broadcast room.

[0145] Reference Figure 7 (b), one of the devices includes: The second display module 730 is configured to execute the display sticker settings page; The sticker configuration module 740 is configured to perform the explanation of the object configured in the sticker settings page, display the corresponding sticker, the sticker is used to filter the target sticker corresponding to the target audience account, and is displayed in the target live room where the target audience account is located; The sticker is used to express at least one related information of the subject being explained by the anchor, and the related information is used to indicate the feature information of the subject being explained in the corresponding dimension.

[0146] In one exemplary embodiment, the sticker configuration module 740 is configured to perform: During the live stream, a second control is displayed. This second control is used to adjust the sticker set corresponding to the object being explained. The adjustment includes at least one of adding stickers, deleting stickers, and editing stickers. When the second control is triggered, the target stickers filtered based on the adjusted sticker set are displayed in the target live stream room.

[0147] In one exemplary embodiment, the sticker configuration module 740 is configured to perform: For the described object configured in the sticker settings page, the corresponding sticker parameter configuration interface is displayed. The sticker parameter configuration interface is used to configure the target sticker parameters required by the artificial intelligence sticker generation model. Display the sticker generated based on the target sticker parameters.

[0148] In one exemplary embodiment, the sticker configuration module 740 is configured to perform: The interface for configuring related information is used to display the related information corresponding to the object being explained, and to receive editing operations on the related information. The related information is the material required by the AI ​​sticker generation model. When the edit operation is received in the association information configuration interface, the association information is modified. The display of stickers generated based on the target sticker parameters includes: displaying stickers generated jointly based on the target sticker parameters and modified association information.

[0149] In one exemplary embodiment, the sticker configuration module 740 is configured to perform: A third control is displayed, which is used to input modification instructions for the sticker; When the third control is triggered, the sticker is replaced with a sticker generated based on the modification instruction information.

[0150] In one exemplary embodiment, the sticker configuration module 740 is configured to perform: Display the fourth control; When the fourth control is triggered, the target live stream room begins to display the target sticker.

[0151] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0152] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided. Optionally, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc. When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is able to perform any of the methods described above.

[0153] In an exemplary embodiment, a computer program product is also provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform any of the methods described above.

[0154] Figure 8 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 8 As shown, the device may include an RF (Radio Frequency) circuit 810, a memory 820 including one or more computer-readable storage media, an input unit 830, a display unit 840, a sensor 850, an audio circuit 860, a WiFi (Wireless Fidelity) module 870, a processor 880 including one or more processing cores, and a power supply 890, among other components. Those skilled in the art will understand that... Figure 8 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein: The RF circuit 810 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 880 for processing; additionally, it transmits uplink data to the base station. Typically, the RF circuit 810 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, the RF circuit 810 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0155] The memory 820 can be used to store software programs and modules. The processor 880 executes various functional applications and data processing by running the software programs and modules stored in the memory 820. The memory 820 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, system requirements for functions, etc.; the data storage area may store data created based on the use of the terminal, etc. In addition, the memory 820 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 820 may also include a memory controller to provide access to the memory 820 for the processor 880 and the input unit 830.

[0156] The input unit 830 can be used to receive input digital or character information, and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, the input unit 830 may include a touch-sensitive surface 831 and other input devices 832. The touch-sensitive surface 831, also known as a touch display screen or touchpad, can collect touch operations performed by the user on or near it (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch-sensitive surface 831), and drive the corresponding connected devices according to a pre-set program. Optionally, the touch-sensitive surface 831 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, and sends it to the processor 880, and can also receive and execute commands sent by the processor 880. In addition, the touch-sensitive surface 831 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 831, the input unit 830 may also include other input devices 832. Specifically, other input devices 832 may include, but are not limited to, one or more of the following: physical keyboard, function keys (such as volume control buttons, power buttons, etc.), trackball, mouse, joystick, etc. The display unit 840 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. The display unit 840 may include a display panel 841, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display panel 841. Further, a touch-sensitive surface 831 may cover the display panel 841. When the touch-sensitive surface 831 detects a touch operation on or near it, it transmits the information to the processor 880 to determine the type of touch event. Subsequently, the processor 880 provides corresponding visual output on the display panel 841 according to the type of touch event. The touch-sensitive surface 831 and the display panel 841 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 831 and the display panel 841 can be integrated to achieve input and output functions.

[0157] The terminal may also include at least one sensor 850, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 841 according to the ambient light level, and the proximity sensor can turn off the display panel 841 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0158] Audio circuitry 860, speaker 861, and microphone 862 provide an audio interface between the user and the terminal. Audio circuitry 860 converts received audio data into electrical signals, which are then transmitted to speaker 861, where they are converted into sound signals for output. Conversely, microphone 862 collects sound signals, converts them into electrical signals, which are then received by audio circuitry 860, converted back into audio data, processed by processor 880, and transmitted via RF circuitry 810 to, for example, another terminal, or output to memory 820 for further processing. Audio circuitry 860 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0159] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 870, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 8 WiFi module 870 is shown, but it is understood that it is not a necessary component of the terminal and can be omitted as needed without changing the nature of the invention.

[0160] The processor 880 is the control center of the terminal, connecting various parts of the terminal through various interfaces and lines. It executes software programs and / or modules stored in the memory 820, and calls data stored in the memory 820 to perform various functions and process data, thereby providing overall monitoring of the terminal. Optionally, the processor 880 may include one or more processing cores; preferably, the processor 880 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interaction area, and system, while the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 880.

[0161] The terminal also includes a power supply 890 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 880 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 890 may also include one or more DC or AC power supplies, a recharging system, a power fault detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0162] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0163] Please refer to Figure 9 This illustration shows another block diagram of an electronic device for displaying information, provided in another exemplary embodiment of this disclosure. The computer device may be a server for performing the information display method described above. Specifically: Computer device 900 includes a Central Processing Unit (CPU) 901, a system memory 904 including Random Access Memory (RAM) 902 and Read Only Memory (ROM) 903, and a system bus 905 connecting the system memory 904 and the CPU 901. Computer device 900 also includes a basic input / output system (I / O system) 906 that facilitates information transfer between various devices within the computer, and a mass storage device 907 for storing the operating system 913, system 914, and other program modules 911.

[0164] The basic input / output system 906 includes a display 908 for displaying information and an input device 909 for user input, such as a mouse or keyboard. Both the display 908 and the input device 909 are connected to the central processing unit 901 via an input / output controller 190 connected to the system bus 905. The basic input / output system 906 may also include the input / output controller 190 for receiving and processing input from multiple other devices such as a keyboard, mouse, or electronic stylus. Similarly, the input / output controller 190 also provides output to a display screen, printer, or other types of output devices.

[0165] Mass storage device 907 is connected to central processing unit 901 via a mass storage controller (not shown) connected to system bus 905. Mass storage device 907 and its associated computer-readable media provide non-volatile storage for computer device 900. That is, mass storage device 907 may include computer-readable media (not shown) such as hard disk or CD-ROM (CompactDisc Read-Only Memory) drive.

[0166] Without loss of generality, computer-readable media can include computer storage media and communication media. Computer storage media includes volatile and non-volatile, removable and non-removable media implemented using any method or technology for storing information such as computer-readable instructions, data structures, program modules, or other data. Computer storage media includes RAM, ROM, EPROM (Erasable Programmable Read Only Memory), EEPROM (Electrically Erasable Programmable Read Only Memory), flash memory or other solid-state storage technologies, CD-ROM, DVD (Digital Video Disc) or other optical storage, magnetic tape cassettes, magnetic tape, disk storage, or other magnetic storage devices. Of course, those skilled in the art will recognize that computer storage media are not limited to the above-mentioned types. The system memory 904 and mass storage device 907 described above can be collectively referred to as memory.

[0167] According to various embodiments of this disclosure, the computer device 900 can also be connected to a remote computer on a network, such as the Internet. That is, the computer device 900 can be connected to a network 912 via a network interface unit 911 connected to a system bus 905, or the network interface unit 911 can be used to connect to other types of networks or remote computer systems (not shown).

[0168] The aforementioned memory also includes a computer program stored in the memory and configured to be executed by one or more processors to implement the aforementioned information display method.

[0169] In an exemplary embodiment, a computer-readable storage medium is also provided, which stores at least one instruction, at least one program, code set, or instruction set, wherein the at least one instruction, at least one program, code set, or instruction set is executed by a processor to implement the information display method described above.

[0170] Optionally, the computer-readable storage medium may include: ROM (Read Only Memory), RAM (Random Access Memory), SSD (Solid State Drives), or optical disc, etc. The random access memory may include ReRAM (Resistance Random Access Memory) and DRAM (Dynamic Random Access Memory).

[0171] In an exemplary embodiment, a computer-readable storage medium including program code is also provided, such as a memory including program code, which can be executed by a processor to complete the above-described information display method. Optionally, the computer-readable storage medium may be read-only memory (ROM), random access memory (RAM), compact-disc read-only memory (CD-ROM), magnetic tape, floppy disk, and optical data storage device, etc.

[0172] In an exemplary embodiment, a computer program product is also provided, including a computer program that, when executed by a processor, implements the information display method described above.

[0173] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0174] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, The method includes: Show the target live stream room; In the target live stream room, a target sticker corresponding to the target viewer account is displayed. The target sticker is used to express at least one related information of the subject being explained by the host in the target live stream room. The related information is used to indicate the feature information of the subject being explained in the corresponding dimension. The target viewer account is the account corresponding to the viewer displaying the target live stream room.

2. The information display method according to claim 1, characterized in that, Before displaying the target sticker corresponding to the target audience's account, the method includes: In the sticker set corresponding to the object being explained, determine the target sticker that corresponds to the target audience's account; or, Among the sticker materials corresponding to the subject of the explanation, multiple target materials corresponding to the target audience's account are identified; based on the multiple target materials, the target sticker is generated.

3. The information display method according to claim 1 or 2, characterized in that, There are multiple target stickers, and the target stickers displayed corresponding to the target audience's account include: In the target live stream room, multiple target stickers are displayed in rotation.

4. An information display method according to claim 1 or 2, characterized in that, There are multiple target stickers, and the target stickers corresponding to the target viewer's account are displayed in the target live stream room, including: In the target live stream room, a first sticker corresponding to the first subject being explained is displayed, where the first subject being explained is the subject that the streamer is currently explaining. When the anchor switches the subject of the explanation, the first sticker is replaced with the second sticker corresponding to the second subject of explanation, and the second subject of explanation is the subject of explanation after the switch; The first sticker and the second sticker belong to the target sticker.

5. The information display method according to claim 4, characterized in that, The step of displaying the target sticker corresponding to the target viewer's account in the target live stream room includes: Based on the display template information corresponding to the target viewer's account, the target sticker is displayed in the target live stream room; the display template information is used to constrain the display elements corresponding to the target sticker.

6. The information display method according to claim 5, characterized in that, The method further includes: In the target live streaming room, a first control is displayed, which is used to adjust the display template information; When the first control is triggered, the target sticker is displayed in the target live stream room based on the adjusted display template information.

7. The information display method according to claim 1, characterized in that, There are multiple target stickers, and the target stickers corresponding to the target viewer's account are displayed in the target live stream room, including: Different target stickers are displayed simultaneously in at least two display positions in the target live broadcast room.

8. An information display method, characterized in that, The method further includes: Display the sticker settings page; For the explained object configured in the sticker settings page, the corresponding sticker is displayed. The sticker is used to filter the target stickers corresponding to the target audience's account and is displayed in the target live room where the target audience's account is located. The sticker is used to express at least one related information of the subject being explained by the anchor, and the related information is used to indicate the feature information of the subject being explained in the corresponding dimension.

9. The information display method according to claim 8, characterized in that, The method further includes: During the live stream, a second control is displayed. This second control is used to adjust the sticker set corresponding to the object being explained. The adjustment includes at least one of adding stickers, deleting stickers, and editing stickers. When the second control is triggered, the target stickers filtered based on the adjusted sticker set are displayed in the target live stream room.

10. The information display method according to claim 8, characterized in that, Before displaying the corresponding sticker for the described object configured in the sticker settings page, the method further includes: For the described object configured in the sticker settings page, the corresponding sticker parameter configuration interface is displayed. The sticker parameter configuration interface is used to configure the target sticker parameters required by the artificial intelligence sticker generation model. The display of the corresponding sticker includes: displaying a sticker generated based on the target sticker parameters.

11. The information display method according to claim 10, characterized in that, The method further includes: The interface for configuring related information is used to display the related information corresponding to the object being explained, and to receive editing operations on the related information. The related information is material required by the AI ​​sticker generation model. When the edit operation is received in the association information configuration interface, the association information is modified. The display of stickers generated based on the target sticker parameters includes: displaying stickers generated jointly based on the target sticker parameters and modified association information.

12. The information display method according to claim 8, characterized in that, The corresponding stickers displayed include: A third control is displayed, which is used to input modification instructions for the sticker; When the third control is triggered, the sticker is replaced with a sticker generated based on the modification instruction information.

13. The information display method according to claim 8, characterized in that, The method further includes: Display the fourth control; When the fourth control is triggered, the target live stream room begins to display the target sticker.

14. An information display device, characterized in that, The device includes: The first display module is configured to display the target live stream room. The sticker display module is configured to execute in the target live room, displaying a target sticker corresponding to a target viewer's account. The target sticker is used to express at least one related information of the subject being explained by the host in the target live room. The related information is used to indicate the feature information of the subject being explained in a corresponding dimension. The target viewer's account is the account corresponding to the viewer in the target live room.

15. An information display device, characterized in that, The device includes: The second display module is configured to execute the display sticker settings page; The sticker configuration module is configured to display the corresponding stickers for the explained objects configured in the sticker settings page. The stickers are used to filter the target stickers corresponding to the target audience's account and are displayed in the target live room where the target audience's account is located. The sticker is used to express at least one related information of the subject being explained by the anchor, and the related information is used to indicate the feature information of the subject being explained in the corresponding dimension.

16. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information display method as described in any one of claims 1 to 7, or the information display method as described in any one of claims 8 to 13.

17. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the information display method as described in any one of claims 1 to 7, or the information display method as described in any one of claims 8 to 13.

18. A computer program product, characterized in that, The computer program product includes a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the information display method as claimed in any one of claims 1 to 7, or the information display method as claimed in any one of claims 8 to 13.

Images