Method and system for maintaining the business of a digital mall

Abstract

The embodiments disclosed herein relate to the field of digital mall management technology. More specifically, the embodiments disclosed herein relate to a business maintenance method and system for a digital mall. Based on a digital mall platform, administrator accounts are generated for merchants, and interactive permissions for a product pool and merchant level permissions are granted to these administrator accounts. The administrator accounts, through interactive permissions, manage the business of several product units within the product pool to obtain the merchant's product transaction list. Based on the digital mall platform, each administrator account is grouped, and an association network for each product unit is constructed based on the grouping and merchant level permissions. Business performance analysis is performed on each product unit according to the association network to generate business performance information for each product unit, accessible to administrator accounts and customers.

Description

Technical Field

[0001] The embodiments of this disclosure relate to the technical field of digital mall management, and more specifically, the embodiments of this disclosure relate to a business maintenance method and system for a digital mall. Background Technology

[0002] With the popularization of internet technology and the transformation of consumer shopping habits, the e-commerce market has shown a rapid growth trend. More and more merchants are entering the e-commerce field, the variety and quantity of goods in digital malls are increasing dramatically, and the transaction volume is constantly expanding. Different merchants have great differences in terms of business scale, business type, and product variety, and their needs for mall services and support are also different. Customers also hope to obtain more product information during the shopping process. At present, traditional digital business display methods cannot meet the flexible and ever-changing needs of merchants and customers. Summary of the Invention

[0003] In view of this, this disclosure provides a business maintenance method and system for digital e-commerce to meet the flexible and ever-changing needs of merchants and customers.

[0004] According to a first aspect of this disclosure, a method for maintaining the business of a digital e-commerce platform is provided, comprising: Based on the digital mall platform, an administrator account is generated for the merchant, and the administrator account is granted interactive permissions for the product pool and merchant level permissions. The administrator account is given the interaction permissions to manage the business of several product units in the product pool, so as to obtain the merchant's product transaction column; The administrator accounts are grouped based on the digital mall platform, and a network of associations for each product unit is constructed based on the grouping format and the merchant level permissions. Based on the aforementioned network, business performance analysis is performed on each product unit to generate business performance information for administrator accounts and customers for each product unit.

[0005] According to a second aspect of this disclosure, a business maintenance system for a digital e-commerce platform is provided, for implementing the business maintenance method for a digital e-commerce platform as described in any one of the first aspects, comprising: The account management module is used to generate administrator accounts for merchants based on the digital mall platform, and to grant the administrator accounts interactive permissions for the product pool and merchant level permissions. The product management module is used to enable the administrator account to perform product business management on several product units in the product pool through the interaction permissions, so as to obtain the merchant's product transaction column; The association analysis module is used to group the administrator accounts on the digital mall platform and build an association network for each product unit based on the grouping form and the merchant level permissions. The business display module is used to analyze the business situation of each product unit based on the associated network, and generate business situation information for each product unit for administrator accounts and customers.

[0006] The technical solution disclosed herein has the following beneficial effects: This system generates exclusive administrator accounts for merchants and grants them different permissions. It provides tailored services based on merchant qualifications and levels, enabling refined management and improving efficiency and quality. Administrators manage product pools through permissions, creating product transaction sections, standardizing product listing processes, ensuring accurate and complete product information, and facilitating customer browsing and selection. Grouping administrator accounts and building product association networks helps uncover potential product connections. By analyzing real-time business data, it provides administrators with decision-making support, allowing for precise strategy adjustments; it also provides customers with key information to promote purchases and increase mall sales. Encrypted information channels ensure data security, reduce the risk of information leakage, enhance merchant and customer trust in the mall, and create a safe and reliable transaction environment. Attached Figure Description

[0007] Figure 1 This illustration shows a step diagram of a business maintenance method for a digital mall in this exemplary embodiment; Figure 2 This diagram illustrates the structure of a business maintenance system for a digital marketplace according to this exemplary embodiment. Detailed Implementation

[0008] To make the objectives, technical solutions, and advantages of this disclosure clearer, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only a part of the embodiments of this disclosure, and not all of them. Based on the embodiments of this disclosure, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this disclosure. Unless otherwise specified, the embodiments and features in the embodiments of this disclosure can be arbitrarily combined with each other. Furthermore, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in a different order than that shown here.

[0009] The term "comprising" and any variations thereof in the specification and claims of this disclosure are intended to cover non-exclusive protection. For example, a process, method, system, product, or apparatus that comprises a series of steps or units is not limited to the steps or units listed, but may optionally include steps or units not listed, or may optionally include other steps or units inherent to such process, method, product, or apparatus.

[0010] In this disclosure, there are one or more embodiments; "multiple" refers to two or more. "And / or" describes the relationship between the associated objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, or B alone, where A and B can be singular or plural. The character " / " generally indicates that the preceding and following associated objects are in an "or" relationship. "At least one of the following" or similar expressions refer to any combination of these items, including any combination of single or plural items. For example, at least one of a, b, or c can represent: a, b, c, ab, ac, bc, or abc, where a, b, and c can be single or multiple.

[0011] It should be noted that the terms "first," "second," etc., in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order, sequence, size, or priority. For example, the terms "first dialogue information" and "second dialogue information" in the embodiments of this disclosure are merely used to distinguish different dialogue information. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0012] The exemplary embodiments of this disclosure are described below with reference to the accompanying drawings, which are schematic illustrations of this disclosure and are not necessarily drawn to scale. Some block diagrams shown in the drawings may be functional entities and do not necessarily correspond to physically or logically independent entities. These functional entities may be implemented in software, in hardware modules or integrated circuits, or in networks, processors, or microcontrollers. Implementations can be carried out in various forms and should not be construed as limited to the examples set forth herein. The features, structures, or characteristics described in this disclosure can be combined in any suitable manner in one or more implementations. Numerous specific details are provided in the following description to give a thorough description of the embodiments of this disclosure. However, those skilled in the art will recognize that one or more specific details may be omitted when implementing the technical solutions of this disclosure, or other methods, components, apparatuses, steps, etc., may be used to replace one or more specific details. It should be noted that in the embodiments of this disclosure, the dissemination and use of data comply with relevant national laws and regulations.

[0013] Please see Figure 1 As shown in the embodiments of this disclosure, a business maintenance method for a digital e-commerce platform is provided, including: S1: Generate administrator accounts for merchants based on the digital mall platform, and grant the administrator accounts interactive permissions for the product pool and merchant level permissions; S2: The administrator account is instructed to perform product business management on several product units in the product pool through the interaction permissions, so as to obtain the merchant's product transaction column; S3: Based on the digital mall platform, the administrator accounts are grouped, and a network of associations for each product unit is constructed based on the grouping format and the merchant level permissions. S4: Analyze the business situation of each commodity unit based on the aforementioned network to generate business situation information for each commodity unit for administrator accounts and customers.

[0014] In step S1 of the embodiments provided in this disclosure, the digital mall platform receives merchant registration information uploaded by merchants and performs user profile analysis on the merchant registration information according to a pre-deployed merchant account template to generate a corresponding administrator account for the merchant. The digital mall platform provides a merchant registration portal through which merchants upload registration information including company name, legal representative information, contact information, business scope, etc. The pre-deployed merchant account template contains a series of rules and algorithms for analyzing and processing the uploaded registration information, such as performing user profile analysis through keyword matching, data mining and other technologies, and finally generating a unique administrator account.

[0015] Generating a unique administrator account for each merchant is the foundation for personalized management of the digital mall. Different merchants have different business characteristics and needs. Accounts generated through user profile analysis can better match the actual situation of the merchants. A unique administrator account helps the mall to accurately identify and manage merchants, ensuring the business operations and data security of each merchant.

[0016] Based on the merchant registration information, the system analyzes the administrator account's qualifications for product transactions to determine the types of products for which the administrator account is qualified to trade. This information is then used to grant the administrator account corresponding transaction permissions for the product pool. The system reviews and analyzes the business scope, qualification certificates, and other information in the merchant registration information. For example, if the merchant registration information indicates that it is qualified to sell electronic products, the system will grant the administrator account transaction permissions for the electronic product-related product pool. The system will also connect with relevant regulatory databases to verify the authenticity and validity of the merchant registration information, ensuring that the granted transaction permissions comply with legal and regulatory requirements.

[0017] Ensuring the legality and security of transactions. Only merchants with the corresponding transaction qualifications can sell specific types of goods in the digital marketplace, preventing illegal transactions and the circulation of counterfeit and substandard goods. This also ensures the rational allocation of resources. By granting transaction permissions commensurate with merchant qualifications, resource waste and abuse can be avoided, and the efficiency of the product pool can be improved.

[0018] The system analyzes the merchant level of the administrator account based on its transaction qualifications and grants corresponding merchant level permissions. The mall classifies administrator accounts into merchant levels based on the scope and depth of their transaction qualifications and other relevant factors (such as merchant reputation rating and historical transaction records). Common levels include ordinary merchant, premium merchant, and strategic partner. Different merchant levels correspond to different permissions; for example, premium merchants enjoy higher product display priority, lower transaction fees, and more marketing and promotional resources. The mall system will grant corresponding permissions to the administrator account based on the assigned level.

[0019] Incentivize merchants to enhance their capabilities. By setting different merchant levels and permissions, merchants can be encouraged to continuously improve their transaction qualifications and operational levels, thereby enhancing the competitiveness of the entire digital mall and enabling differentiated services. Merchants at different levels have different contributions and needs to the mall, and opening corresponding level permissions can provide merchants with more personalized and differentiated services to meet their diverse needs.

[0020] In step S2 of the embodiments provided in this disclosure, the corresponding product pools are activated according to the interaction permissions of the administrator account. The digital mall system will automatically identify and activate the corresponding product pools based on the product pool transaction permissions previously granted to the administrator account. For example, if the administrator account has transaction permissions for electronic products and daily necessities, the system will activate the product pools corresponding to these two types of products, receive the product registration information of the administrator account in each activated product pool, and the administrator fills in detailed information such as the name, specifications, model, place of origin, purchase price, selling price, and inventory quantity of the product through the management interface provided by the digital mall and submits it to the system.

[0021] Activating the product pool ensures that administrators can only operate on product pools they have permission to access, guaranteeing the standardization and security of e-commerce business management and preventing unauthorized operations. Receiving product registration information is the foundation for building the product transaction section. Only by obtaining complete and accurate product registration information can products be further managed and listed.

[0022] Based on the product registration information submitted by the administrator, the system selects a suitable template for each product. Digital e-commerce platforms usually pre-set multiple product templates, each corresponding to the basic attributes and format requirements of different types of products. For example, a clothing template will include attributes such as size, color, and fabric. The system will automatically match the corresponding template according to the product type in the product registration information. After selecting a template, the administrator needs to deploy specific parameters for the product unit, that is, to improve the various parameters of the product in the template according to the actual situation, such as setting the product's sales price range, inventory warning value, and whether returns and exchanges are supported.

[0023] Template selection can improve the efficiency and standardization of product management. A unified template makes product information presentation standardized, which is convenient for the mall to carry out data statistics, analysis and display. It also makes it easy for administrators to quickly enter product information. Specific parameter deployment can meet the personalized management needs of different products. Different products have differences in sales methods, inventory management and other aspects. By deploying specific parameters, products can be managed in a refined manner, improving product sales efficiency and customer satisfaction.

[0024] The system collects the business management data obtained in the previous steps, including product registration information, template selection, and specific parameter deployment, and integrates them into complete product business management data. Based on this business management data, the system manages product listing within the preset merchant transaction framework. According to the rules and requirements of the transaction framework, the system displays product information in the merchant's product transaction section, including product images, names, prices, descriptions, etc., and updates the product's inventory and sales status.

[0025] Integrating business management data is essential to ensure the completeness and accuracy of product information. Only by integrating all relevant data can comprehensive support be provided for product listing. Managing product listing based on business management data is a key step in enabling merchants to display and sell their products. By accurately listing products on the product transaction page, customers can browse and purchase products in the digital mall, thus completing the entire transaction process.

[0026] In step S3 of the embodiments provided in this disclosure, the role positioning analysis of the administrator account relative to the digital mall is performed based on the product listing status of the product transaction column of the administrator account to obtain the role positioning characteristics of each administrator account. The mall system collects relevant data of the product transaction column under each administrator account, such as product type, listing quantity, product sales type (wholesale, retail), product popularity, etc. Through a preset data analysis model, the data is processed and analyzed to determine the role of each administrator account in the digital mall, such as whether it is a large comprehensive merchant, a professional boutique merchant, a wholesale supplier or a general retailer, and then extracts the role positioning characteristics.

[0027] Different product listing statuses reflect the business models and priorities of the merchants behind the administrator accounts. Role positioning analysis can provide a clearer understanding of each merchant's characteristics and position in the mall, providing a scientific basis for subsequent grouping, making the grouping more targeted and reasonable, and helping the mall to carry out differentiated management and precise services.

[0028] Based on role positioning characteristics, the administrator accounts are initially grouped to obtain several account groups. The system will then group administrator accounts with similar characteristics into the same group according to role positioning characteristics. For example, all professional boutique merchants' administrator accounts are grouped into one group, and wholesale supplier's administrator accounts are grouped into another group. Furthermore, an administrator account can belong to multiple account groups at the same time. For instance, a merchant who does both wholesale and retail may have their administrator account belong to both the wholesale supplier group and the general retailer group.

[0029] Initial grouping allows merchants with similar business models and needs to be brought together, making it easier for the mall to develop unified management strategies for different groups, provide targeted services and resource support, and allow an account to belong to multiple groups at the same time. This can more comprehensively reflect the business diversity of merchants and avoid the limitations of management and services caused by a single group.

[0030] Obtain adjustment instructions from digital mall maintenance personnel to perform specified grouping processing on designated administrator accounts based on the initial grouping processing. Mall maintenance personnel can manually adjust the grouping of administrator accounts according to the mall's business development needs, special event arrangements, or other factors. For example, in order to hold a promotional event with a specific theme, some administrator accounts that were not originally in the same group can be temporarily adjusted to a new group.

[0031] Although the initial grouping is based on data analysis, the actual business situation is complex and ever-changing. Digital mall maintenance personnel can flexibly adjust the grouping according to the actual situation to meet the business needs of the mall at different stages and improve the flexibility and adaptability of mall operations.

[0032] Based on the account group to which the administrator account belongs, a product location code is generated for each product unit within the administrator account. The system will combine account group information, basic product attributes (such as category, brand, etc.) and other relevant factors to generate a unique product location code for each product unit according to the preset coding rules. For example, the code includes information such as group identifier, product category code, and product serial number.

[0033] Product location coding is the foundation for building an association network. By assigning a unique code to each product, each product can be accurately identified and distinguished, facilitating subsequent analysis and management of the relationships between products. At the same time, the grouping information contained in the code can also reflect the association between the product and the administrator account group, providing an important basis for the construction of the association network.

[0034] Based on the product location code, the system analyzes the reference correlation of each product unit to obtain the reference correlation information between each product unit. The system will use the information in the product location code, combined with product sales data, user browsing data, product attributes and other data, and use data analysis methods such as association rule mining and cluster analysis to find the potential relationship between products, such as which products are often purchased together and which products have similar attributes.

[0035] Understanding the correlations between products helps online stores better comprehend product sales patterns and user purchasing behavior. This provides valuable insights for product recommendations, promotional planning, and inventory management, thereby improving operational efficiency and user experience.

[0036] The system uses the product unit to be deployed in the network as the baseline and performs correlation transformation on the other product units based on the reference correlation information to obtain the correlation points and correlation links of the other product units. The system will determine other products that are related to the baseline product as correlation points based on the reference correlation information, and analyze the correlation strength and correlation method between them to construct the correlation link. For example, if it is found that product A and product B are often purchased together, then when product A is the baseline, product B is the correlation point, and the purchase association between them is the correlation link.

[0037] By transforming the relationships between products, abstract reference information is converted into a concrete network structure, making the relationships between products more intuitive and clear. This helps the online store to visualize and analyze products, providing more direct support for subsequent business decisions.

[0038] Based on the various links, each link is connected to the base point to obtain the product unit association network. The system will connect each link to the base point according to the link information to form a complete association network. At the same time, the system will retrieve the corresponding administrator query criteria according to the merchant's level permissions to limit the query scope of the association network. For example, advanced merchants have broader query permissions and can view more levels of association information in the association network, while the query scope of ordinary merchants will be limited.

[0039] The interconnection process constructs a network of product relationships, enabling the online marketplace to fully understand the interrelationships between products. This provides strong support for product recommendations and bundled sales. Limiting the query scope of the network of relationships is based on considerations of merchant level permissions, reflecting the marketplace's differentiated service strategy. It can meet the needs of advanced merchants for more detailed information while ensuring that ordinary merchants obtain information commensurate with their permissions. At the same time, it also helps protect the marketplace's core data and trade secrets.

[0040] In step S4 of the embodiments provided in this disclosure, the e-commerce system collects relevant data for each product unit from multiple data sources. For pricing data, the system obtains the current selling price of the product, historical price fluctuations, etc. This data is usually stored in the product's price management module. Historical transaction data comes from the e-commerce's transaction record database, including information such as the product's sales quantity, sales time, sales channels, and purchasing users. Evaluation data is extracted from the user evaluation system, covering customer ratings of the product, text evaluation content, etc. The system integrates these data together as the business status data of the product unit.

[0041] Comprehensive and accurate data is the foundation for effective business analysis. Pricing data reflects the market value and price competitiveness of a product; historical transaction data can show the sales trends and market demand of a product; and evaluation data reflects customer satisfaction and feedback on the product. By integrating this data, we can understand the business status of a product from multiple dimensions.

[0042] Based on the previously constructed network of connections, the system will summarize the business performance data of each product unit within the query scope. For example, taking a certain product as a benchmark, the system will collect the business performance data of all related products in its network. For the product unit used as the benchmark, the system will conduct a comparative analysis of the business performance of several preset items, including price comparison, sales volume comparison, and customer evaluation comparison. The system will use data analysis algorithms and models to process and analyze this data, and finally generate business performance information for administrator accounts that includes detailed analysis results and suggestions. For example, the analysis report will point out the price differences between the benchmark product and related products, the comparison of sales growth trends, and provide suggestions such as adjusting prices and optimizing inventory.

[0043] The interconnected network helps administrators understand the relationships and mutual influences between products from a more macro perspective. By summarizing and analyzing the business data of related products, administrators can discover the strengths and weaknesses of products in the market, identify potential problems and opportunities, and the business data provided to administrators can provide strong support for their decision-making, such as adjusting product pricing strategies, optimizing product mix, and developing marketing plans, thereby improving product sales performance and the overall operational efficiency of the online store.

[0044] The system filters and processes the real-time business information for administrator accounts, extracting key information relevant to customer decisions, such as product price advantages, sales rankings, and customer satisfaction rates. This key information is then organized and formatted in a concise, clear, and easy-to-understand manner to generate real-time business information for customers, typically displayed in the form of product detail pages or recommendation lists.

[0045] When shopping, customers typically focus on key information directly related to the product rather than overly complex business analysis. By extracting key information and generating customer-facing business insights, customers can quickly understand the features and advantages of a product, enabling them to make more informed purchasing decisions. This helps improve the customer shopping experience and satisfaction, increases sales conversion rates, and enhances the store's reputation and credibility by providing customers with accurate and reliable business insights.

[0046] In one possible implementation, the steps of generating administrator accounts for merchants based on a digital e-commerce platform and granting these administrator accounts interactive permissions for the product pool and merchant level permissions include: S11: Receive merchant registration information uploaded by merchants based on the digital mall platform, and perform user profile analysis on the merchant registration information according to the pre-deployed merchant account template to generate corresponding administrator accounts for merchants; S12: Analyze the merchant registration information to determine the merchant's account's eligibility for product transactions, and obtain the types of products for which the merchant's account is qualified to trade, thereby granting the merchant's account the corresponding transaction permissions for the product pool. S13: Analyze the merchant level of the administrator account based on the transaction qualifications possessed by the administrator account, and grant the corresponding merchant level permissions to the administrator account.

[0047] The digital e-commerce platform provides a dedicated merchant registration portal. Merchants can use this portal to upload registration information including basic company information (such as company name, legal representative, registered address, etc.), contact information (telephone, email), business scope, qualification certificates, etc. This information can be filled out and submitted in the form of an online form. The platform will conduct preliminary format verification on the uploaded information to ensure its completeness and accuracy.

[0048] The pre-deployed merchant account template contains a series of rules and algorithms. The platform uses these rules to parse the merchant registration information, such as identifying the merchant's business type, scale, and other characteristics through keyword matching; it analyzes the merchant's potential needs and risks through data mining technology, and generates a unique administrator account for the merchant based on the parsing results. This account usually contains a username and an initial password. The username can be an abbreviation of the merchant's name or a string of characters automatically generated by the system.

[0049] Different merchants have different operating characteristics and needs. By analyzing user profiles, we can gain a deeper understanding of each merchant's situation and generate an administrator account that matches their actual situation. This enables the mall to provide personalized services to merchants. The unique administrator account is the merchant's identity identifier in the digital mall, which facilitates the mall's accurate identification and management of merchants and ensures the independence and security of each merchant's business operations and data.

[0050] The platform conducts a detailed review of the business scope, qualification certificates, and other information registered by merchants. For example, if a merchant's registered business scope includes the sale of electronic products and they have uploaded the relevant business license, the system will recognize that the administrator account has the qualifications to trade electronic products. At the same time, the system can also connect with the databases of relevant regulatory authorities to verify the authenticity and validity of the qualification certificates.

[0051] Based on the results of the qualification analysis, the system grants administrator accounts trading permissions for the corresponding product pools. A product pool is a virtual area in the digital mall divided according to product type. Each product pool contains specific types of products. For example, if an administrator account has the qualifications to trade electronic products and daily necessities, the system will grant it trading permissions for the electronic products product pool and the daily necessities product pool. Administrators can perform operations such as listing, delisting, and editing products in these product pools.

[0052] Only merchants with the corresponding transaction qualifications can sell specific types of goods in the digital mall. This is an important measure to ensure the legal and compliant operation of the mall, which can prevent illegal transactions and the circulation of counterfeit and shoddy goods. By opening up transaction permissions that match the qualifications of merchants, the waste and abuse of resources can be avoided, the resources of the product pool can be used rationally, and the operational efficiency of the mall can be improved.

[0053] Based on the transaction qualifications of the administrator account, combined with other factors (such as the merchant's credit rating, historical transaction records, registered capital, etc.), the platform analyzes the merchant level of the administrator account and usually divides merchants into different levels, such as ordinary merchants, premium merchants, strategic partners, etc. For example, merchants with broader transaction qualifications, good credit rating and high historical transaction volume will be rated as premium merchants.

[0054] Different merchant levels correspond to different permissions. The e-commerce system will grant corresponding level permissions to the administrator account based on the analyzed and determined merchant level. For example, high-quality merchants enjoy higher priority in product display, lower transaction fees, and more marketing and promotion resources. The granting of these permissions can be configured through the system's permission management module. After logging in, the administrator account can access the corresponding functions and resources according to its level permissions.

[0055] Setting different merchant levels and corresponding permissions can incentivize merchants to continuously improve their strength and reputation, strive to enhance transaction qualifications and business performance, thereby promoting the development and prosperity of the entire digital mall. Merchants of different levels have different contributions and needs to the mall. Opening corresponding level permissions can provide merchants with more personalized and differentiated services, meet the diverse needs of merchants, and improve merchant satisfaction and loyalty.

[0056] In one possible implementation, after generating a corresponding administrator account for a merchant, an activation key is sent to the merchant's smart terminal through the digital mall platform to activate the administrator account on the smart terminal. At the same time, an information encryption channel is deployed for the smart terminal. The information encryption channel includes a security filtering unit that performs security filtering on the interactive data of the administrator account according to security permissions, a key matching unit that matches the corresponding security public key according to the security private key of the administrator account, a data encryption unit that encrypts the interactive data using the matched security public key, and an information sending unit that sends the encrypted data.

[0057] After generating an administrator account, the digital mall platform randomly generates an activation key. This key is a unique string of characters with a certain length and complexity, ensuring the security and traceability of each administrator account's activation process. The platform sends the activation key to the merchant via pre-registered merchant smart terminal contact methods, such as SMS or email. For example, if the merchant provides a mobile phone number in the registration information, the system will send a message containing the activation key via SMS; if an email address is provided, an activation email will be sent. After receiving the activation key, the merchant opens the digital mall application or logs in to the web interface, enters the activation key on the designated activation interface, and the smart terminal sends the key back to the digital mall platform for verification. If the verification is successful, the platform will change the administrator account status from "inactive" to "activated," and the merchant can then officially use the account for related operations.

[0058] By sending the activation key to the smart terminal designated by the merchant, only the merchant holding the terminal can obtain the key and complete the activation process. This ensures that the administrator account accurately belongs to the merchant and prevents others from maliciously registering and stealing the account. As an additional security verification mechanism, the activation key increases the security of account registration and use. Even if someone else obtains the username and initial password of the administrator account, they will not be able to activate and use the account without the activation key.

[0059] The digital e-commerce platform pre-sets different security permission rules based on the role and permissions of administrator accounts. For example, ordinary administrators can only access and operate some product information, while senior administrators have broader permissions. When an administrator account interacts with the e-commerce platform on a smart terminal, the security filtering unit monitors and filters the interaction data in real time. It checks the source, type, size, and other information of the data, and only allows data that conforms to the security permission rules to pass through. For example, if an administrator account does not have permission to access the cost data of a product, the security filtering unit will block the transmission of such data when the account attempts to obtain it.

[0060] After a secure private key is assigned to an administrator account, it is securely stored in the encrypted storage area of ​​the smart terminal. Access is only possible through authorized operations. When it is necessary to encrypt interactive data, the key matching unit will search for the corresponding secure public key in the public key database of the digital mall platform based on the administrator account's secure private key. The public key database is managed and maintained by the platform to ensure that the correspondence between public and private keys is accurate.

[0061] The data encryption unit selects an appropriate encryption algorithm, such as a symmetric encryption algorithm (e.g., AES) or an asymmetric encryption algorithm (e.g., RSA), to encrypt the exchanged data. Typically, symmetric encryption algorithms are used for the transmission of large amounts of data, while asymmetric encryption algorithms are used for sensitive information such as key exchange. Using the matched secure public key, the selected encryption algorithm is used to encrypt the exchanged data. The encrypted data becomes a string of gibberish, so even if the data is stolen during transmission, attackers cannot directly obtain the sensitive information.

[0062] The encrypted data is encapsulated by the information sending unit, which adds necessary transmission protocol headers and control information to ensure reliable transmission over the network. The encapsulated data is then sent to the digital mall platform via the network interface of the smart terminal. After receiving the data, the platform uses the corresponding private key to decrypt it and recover the original data.

[0063] In the operation of a digital e-commerce platform, a large amount of sensitive information is involved, such as product prices, transaction records, and customer information. Encrypted information channels can effectively prevent this data from being stolen or tampered with during transmission, ensuring the information security of merchants and the platform. With increasingly stringent data security regulations, enterprises need to take necessary measures to protect user privacy and data security. Deploying encrypted information channels can help digital e-commerce platforms meet relevant regulatory requirements and avoid legal risks due to data leaks. When merchants know that their interaction data with the e-commerce platform is encrypted, they will trust the digital e-commerce platform more and be more willing to use the services provided by the platform, thereby promoting the business development of the e-commerce platform.

[0064] In one possible implementation, the step of enabling the administrator account to perform product business management on several product units within the product pool through the interaction permissions to obtain the merchant's product transaction section includes: S21: Activate the corresponding product pools according to the interaction permissions of the administrator account, and receive the product registration information of the administrator account in the activated product pools; S22: Based on the product registration information, select templates and deploy specific parameters for each product pool to obtain business management data for each product unit selected for listing; S23: Based on the business management data, manage the product listing of the preset merchant transaction framework to obtain the merchant's product transaction column.

[0065] The digital mall system will automatically identify and activate the corresponding product pools based on the interaction permissions pre-assigned to the administrator account. For example, if the administrator account has transaction permissions for electronic products and clothing, the system will mark the product pools corresponding to these two types of products as operable. The activation process is usually completed automatically in the system background. After logging into the system, the administrator can directly see the activated product pool options.

[0066] On the activated product pool interface, administrators can enter detailed product information through a dedicated product registration portal. This information includes, but is not limited to, product name, brand, model, specifications, place of origin, purchase price, selling price, inventory quantity, product description, and images. Administrators can enter information item by item or upload product information in batches. The system will check the format and completeness of the entered information to ensure its accuracy.

[0067] Activating the product pool based on the administrator's account interaction permissions can strictly control the range of products that the administrator can operate on, ensuring the standardization and security of the mall's business management, preventing chaos and risks caused by unauthorized operations, and accurately collecting product registration information is the foundation for subsequent product management. This information can comprehensively describe the characteristics and attributes of the products, providing necessary data support for product listing, sales, inventory management, etc.

[0068] The system will automatically match suitable product templates based on the product registration information entered by the administrator. The mall has a variety of product templates pre-set, each template corresponding to the standard attributes and formats of different types of products. For example, for electronic product templates, there are attributes such as screen size, processor model, and memory capacity; for clothing templates, there are attributes such as size, color, and fabric. The system will quickly locate and select the most matching template based on the product category.

[0069] After selecting a template, the administrator needs to further configure the specific parameters of the product unit. This includes filling in or adjusting various parameter values ​​based on the actual product situation, such as setting the product's sales price range, inventory warning value, whether returns and exchanges are supported, and promotional activity rules. At the same time, detailed pictures, videos and other materials of the product can be uploaded to enrich the product display information.

[0070] Using pre-defined product templates can standardize the format of product information, reduce repetitive work for administrators, and improve the efficiency of product entry and management. At the same time, standardized templates also facilitate the unified management and analysis of product information by the e-commerce platform. Through the deployment of specific parameters, administrators can personalize product settings according to the actual characteristics of the products and marketing strategies, meet the management and sales needs of different products, and enhance the competitiveness of the products.

[0071] The system integrates the product registration information, template selection, and specific parameter deployment obtained in the previous steps to form complete product business management data. This data will be stored in the mall's database as the basis for product listing. Based on the integrated business management data, the system will manage product listing according to the preset merchant transaction framework. This includes displaying product information on the merchant's product transaction page, setting the display order and category tags of products, etc. At the same time, the system will update the inventory status and sales status of products to ensure the real-time and accuracy of product information. Administrators can preview the listing effect of products in the product transaction management interface and make necessary adjustments.

[0072] Listing products on a merchant's product transaction page is a crucial step in the sales process. By integrating business management data and managing product listings according to a transaction framework, it is possible to ensure that products are presented to customers in a clear and accurate manner, thereby promoting sales. The pre-defined merchant transaction framework guarantees the standardization and consistency of product listings, providing customers with a good shopping experience. At the same time, the mall can uniformly manage and monitor the product transaction pages of all merchants, improving overall operational efficiency.

[0073] In one possible implementation, the step of grouping the administrator accounts based on the digital marketplace platform includes: S31: Based on the product listing status in the product transaction section of the administrator account, perform a role positioning analysis of the administrator account relative to the digital mall to obtain the role positioning characteristics of each administrator account. S32: Based on the role positioning characteristics, perform preliminary grouping processing on each of the administrator accounts to obtain several account groups; wherein, an administrator account can belong to multiple account groups at the same time; S33: Obtain adjustment instructions from the digital mall maintenance personnel to perform specified grouping processing on the designated administrator account based on the initial grouping processing.

[0074] The digital e-commerce platform automatically collects detailed data from the product transaction section of each administrator account, including the number of product types, the proportion of different product categories, the number of products listed, the sales frequency of products, and the distribution of popular and unpopular products. For example, the system will statistically analyze the quantity and proportion of various products such as electronics, clothing, and food in a certain administrator account's product transaction section. Using a pre-set data analysis model, combined with the collected product listing data, the system will perform role positioning analysis on the administrator account. This model will comprehensively consider multiple factors and quantify and evaluate various data through algorithms. For example, if an administrator account has a wide variety of products, a large number of listings, and a high sales frequency, it will be positioned as a large comprehensive merchant; if it focuses on a certain type of popular products and has outstanding sales performance, it will be positioned as a professional boutique merchant. Based on the analysis results, the system will extract the role positioning characteristics of each administrator account. These characteristics can be described in words or represented by parameterized indicators, such as comprehensive operational capabilities, professional field advantages, and sales scale level.

[0075] Different product listing statuses reflect the business models and priorities of the merchants behind the administrator accounts. Through role positioning analysis, we can gain a deep and accurate understanding of each merchant's position and role in the digital mall, providing a scientific basis for subsequent grouping. After understanding the role positioning characteristics of merchants, the mall can formulate differentiated management strategies and service plans for merchants with different roles, thereby improving the pertinence and effectiveness of management.

[0076] Based on the role positioning features obtained in the previous step, a clustering algorithm is used to classify each administrator account. The clustering algorithm will group administrator accounts with similar role positioning features into the same group. For example, all administrator accounts positioned as large comprehensive merchants are grouped into one group, and administrator accounts of professional boutique merchants are grouped into another group. The system allows an administrator account to belong to multiple account groups at the same time. For example, an administrator account that operates multiple products and shows the characteristics of a comprehensive merchant, and has outstanding performance in a specific category and shows the characteristics of a professional merchant, can belong to both the comprehensive merchant group and the professional merchant group of that specific category at the same time.

[0077] By grouping administrator accounts with similar business models and needs together, the e-commerce platform can centrally allocate resources to different groups, such as providing specific marketing and promotion plans and technical support, thereby improving resource utilization efficiency. In reality, many merchants have diverse businesses, and having an account belong to multiple groups at the same time can more comprehensively and accurately reflect the actual business situation of the merchant, avoiding the limitations of management and services caused by a single group.

[0078] Digital mall maintenance personnel can input adjustment commands through a dedicated management interface or system control terminal. These commands can be explicit instructions to adjust the grouping of specific administrator accounts, such as moving an administrator account from one group to another or adding it to a specific group; or they can be rule-based commands to adjust a group as a whole. After receiving the adjustment command, the system will update the administrator account's grouping according to the command requirements. After the update, the administrator account will enjoy the corresponding management policies and services based on the new grouping.

[0079] The business environment of a digital marketplace is dynamic. Merchants' business strategies, market demands, and other factors may change at any time. Marketplace maintenance personnel can flexibly adjust the grouping of administrator accounts according to the actual business situation, so that the groups can adapt to these changes in a timely manner. In certain special cases, such as holding promotional activities with specific themes or creating special business sections, it is necessary to group administrator accounts in a specific way. Adjusting the groups through adjustment commands can meet these special business needs and improve the mall's operational flexibility and market competitiveness.

[0080] In one possible implementation, the step of constructing an association network for each product unit based on the grouping format and the merchant's level permissions includes: S34: Generate product location codes for each product unit within the administrator account based on the account group to which the administrator account belongs; S35: Analyze the reference correlation of each commodity unit based on the commodity positioning code to obtain the reference correlation information between each commodity unit; S36: Take the commodity unit to be deployed in the associated network as the reference point, and perform the associated conversion of the reference point for the other commodity units based on the reference associated information to obtain the associated points and associated links of the other commodity units. S37: Connect each of the associated points to the reference point according to each of the associated links to obtain the associated network of commodity units as the reference point, and retrieve the corresponding administrator query criteria according to the merchant level permissions to limit the query scope of the associated network.

[0081] The digital marketplace platform pre-defines a set of product location coding rules. These rules comprehensively consider the grouping information of administrator accounts and the attributes of the product units themselves. For example, the first few digits of the code can indicate the account group to which the administrator account belongs, the middle few digits can indicate the product category, and the last few digits can indicate the specific number of the product within that category. Based on the account group to which each administrator account belongs, combined with the specific attributes of each product unit within the account, the system generates a unique product location code for each product unit according to the coding rules. For example, if an administrator account belongs to the "Electronic Products Wholesale Group", the location code for its next mobile phone product is "EP001 - M002", where "EP001" represents the "Electronic Products Wholesale Group" and "M002" represents the second mobile phone in that group.

[0082] The product positioning code provides a unique identifier for each product unit, enabling the e-commerce system to accurately identify and distinguish different products, avoiding confusion during management and analysis. The account grouping information and product attribute information contained in the code provide key basis for subsequent analysis of the correlation between products, which helps to build an accurate correlation network.

[0083] The system collects relevant data from each product unit, including product location codes, sales data (such as sales quantity, sales time, and target customers), user browsing data, and product attributes (such as function, use, and price). This data is then integrated for comprehensive correlation analysis. Data analysis methods such as association rule mining and cluster analysis are used to process product location codes and other relevant data. For example, association rule mining algorithms identify frequently purchased product combinations, or cluster analysis groups products with similar attributes together. Based on the analysis results, reference correlation information between product units is obtained, such as which products are complementary in sales and which products are similar in attributes.

[0084] There may be various potential relationships between products. By analyzing and referencing the relationship information, we can gain a deeper understanding of these relationships, providing valuable references for product recommendations, promotional planning, and more. Understanding the relationships between products helps the online store optimize its product layout, adjust its inventory management strategies, and improve its operational efficiency and economic benefits.

[0085] Select a product unit from the network to be deployed as a baseline. This baseline can be a product that the mall is focusing on promoting, a currently popular product, or a product designated by the administrator. Based on the previously obtained reference association information, the system performs association transformation on the baseline product for other product units. The system will determine other products that are related to the baseline product as association points according to the strength and method of the association, and analyze the association links between them. For example, if it is found that product A and product B are frequently purchased together, then with product A as the baseline, product B is the association point, and the purchase association between them is the association link. The association link can be represented graphically or stored using a data structure.

[0086] By transforming the correlation information, abstract reference correlation information is converted into specific correlation points and correlation links, making the correlation between products more intuitive and clear. This facilitates visual management and analysis by mall managers. Clear correlation points and correlation links provide a more direct basis for mall business decisions, such as product combination sales strategies and optimization of product recommendation algorithms.

[0087] Based on the various connection links, the system performs directional connection processing between each connection point and the baseline point. Specifically, it connects the connection points to the baseline point through connection links, forming a complete connection network. This network can be represented by a graph structure, where the baseline point is the central node, the connection points are the surrounding nodes, and the connection links are the edges connecting the nodes. According to the merchant's level and permissions, the e-commerce system retrieves the corresponding administrator query criteria. Different levels of merchants have different query permissions, and the system limits the query scope of the connection network based on these permissions. For example, advanced merchants have broader query permissions and can view more levels of connection information in the connection network, including detailed information about connection points and the strength of connection links; while ordinary merchants have a limited query scope and can only view some connection information.

[0088] The interconnection process constructs a network of product relationships, enabling the online marketplace to fully understand the interrelationships between products. This provides strong support for product recommendations and bundled sales. Limiting the query scope of the network reflects the marketplace's differentiated service strategy. Different query scopes are provided based on the merchant's level of access, satisfying the needs of advanced merchants for more detailed information while ensuring that ordinary merchants obtain information commensurate with their permissions. It also helps protect the marketplace's core data and trade secrets.

[0089] In one possible implementation, the step of performing business performance analysis on each product unit based on the association network to generate business performance information for each product unit for administrator accounts and customers includes: S41: Obtain pricing data, historical transaction data, and evaluation data for each product unit to serve as the actual business data for each product unit; S42: Summarize the business data of each commodity unit within the query range according to the association network, and perform business data comparison and analysis of several preset items for commodity units as benchmarks to obtain business data information for administrator accounts. S43: Extract key information from the business information for administrator accounts to generate business information for customers.

[0090] The digital e-commerce system extracts pricing data for each product unit from the product management module, including the current selling price, historical price fluctuations (such as price adjustment records for different time periods), and promotional prices during promotional activities. This data is usually stored in a structured form in the database, and the system can quickly extract it through SQL queries and other methods.

[0091] Historical transaction data is stored in the mall's transaction record database. The system collects sales quantity, sales time, sales channels (such as online platforms and offline stores), and customer information for each product unit. Data can be filtered and extracted according to a certain time range (such as the past month or the past year) to obtain representative historical transaction data. Evaluation data comes from customer reviews and feedback on products on the mall platform, including ratings and text reviews. The system extracts this data from the evaluation management module and categorizes it, for example, by positive, neutral, and negative reviews, for subsequent analysis.

[0092] Pricing data reflects the market value and price competitiveness of a product; historical transaction data can show the sales trend and market demand of a product; and evaluation data reflects customer satisfaction and opinions about the product. By combining these three types of data, we can gain a comprehensive understanding of the product's business situation from multiple dimensions. Accurate and comprehensive business situation data is the foundation for subsequent business analysis. Only based on reliable data can we draw valuable analytical results and conclusions.

[0093] Based on the query scope determined by the association network, the system summarizes the business data of each commodity unit within that scope. For example, taking a certain commodity as a benchmark, the system will collect the pricing data, historical transaction data, and evaluation data of all related commodities in its association network, and integrate these data into a single dataset.

[0094] For each commodity unit used as a benchmark, the system performs comparative analysis of business performance on several preset items. These preset items include price comparison (price differences with related products), sales volume comparison (sales growth over different time periods), and customer evaluation comparison (positive review rate and analysis of reasons for negative reviews). The system uses data analysis algorithms and models to process and analyze the aggregated data, generating a detailed analysis report. The report includes the results of each comparative analysis, data charts, and suggestions based on the analysis results, such as adjusting pricing strategies and optimizing product inventory.

[0095] Administrators need a comprehensive understanding of a product's performance and competitiveness in the market. By comparing and analyzing the business data of related products, they can identify the product's strengths and weaknesses, and pinpoint potential problems and opportunities. Business data provided to administrators can strongly support their decisions on marketing strategies, adjusting product pricing, and optimizing inventory management. The relationship network reflects the potential relationships between products. By analyzing the business data of related products, the value brought by these relationships can be extracted, such as discovering combined sales opportunities for complementary products and predicting sales trends of related products.

[0096] The system filters and processes real-time business information for administrator accounts, extracting key information relevant to customer decisions, such as product price advantages (e.g., whether it is low-priced or discounted), sales popularity (e.g., recent sales volume and popularity ranking), customer satisfaction rate, and the main features and advantages of the product.

[0097] The extracted key information is organized and formatted to present it to customers in a concise, clear, and easy-to-understand manner. This information is usually displayed in the form of product detail pages, recommendation lists, etc., and can be combined with elements such as pictures and charts to enhance the visualization of the information.

[0098] When shopping, customers usually want to quickly understand the core information of a product without needing overly complex business analysis. Extracting key information and generating customer-facing business information can help customers make quick purchasing decisions, improve shopping efficiency and experience, highlight the advantages and features of the product, and display information such as sales popularity and customer reviews. This can increase the product's attractiveness and credibility, thereby promoting sales.

[0099] Please see Figure 2 As shown, this disclosure provides a business maintenance system for a digital e-commerce platform, used to implement the business maintenance method for a digital e-commerce platform as described in any one of the first aspects, including: The account management module is used to generate administrator accounts for merchants based on the digital mall platform, and to grant the administrator accounts interactive permissions for the product pool and merchant level permissions. The product management module is used to enable the administrator account to perform product business management on several product units in the product pool through the interaction permissions, so as to obtain the merchant's product transaction column; The association analysis module is used to group the administrator accounts on the digital mall platform and build an association network for each product unit based on the grouping form and the merchant level permissions. The business display module is used to analyze the business situation of each product unit based on the associated network, and generate business situation information for each product unit for administrator accounts and customers.

[0100] In this embodiment, the specific implementation of each module in the above system embodiment is described in the above method embodiment, and will not be repeated here.

[0101] As can be seen from the above, the technical solutions disclosed herein can be implemented as methods, apparatus, systems, computer program products, storage media, electronic devices, etc. Those skilled in the art will understand that various aspects of this disclosure can be specifically implemented in the following forms: a completely hardware implementation, a completely software implementation (including firmware, microcode, etc.), or a combination of hardware and software implementations, which may be referred to as "circuit," "module," or "system," respectively.

[0102] It should be understood that this disclosure is not limited to the specific methods, steps, or structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. Those skilled in the art will readily conceive of other embodiments based on the specific implementations provided in this disclosure. Therefore, the specific implementations provided in this disclosure are merely exemplary, and the scope and spirit of this disclosure are indicated by the claims, and should cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary technical means in the art not disclosed in this disclosure.

Claims

1. A business maintenance method of a digital mall, characterized by, include: Based on the digital mall platform, an administrator account is generated for the merchant, and the administrator account is granted interactive permissions for the product pool and merchant level permissions. The administrator account is given the interaction permissions to manage the business of several product units in the product pool, so as to obtain the merchant's product transaction column; The administrator accounts are grouped based on the digital mall platform, and a network of associations for each product unit is constructed based on the grouping format and the merchant level permissions. Based on the aforementioned network, business performance analysis is performed on each product unit to generate business performance information for administrator accounts and customers for each product unit.

2. The service maintenance method of a digital mall according to claim 1, wherein, The steps for generating administrator accounts for merchants based on the digital e-commerce platform and granting these administrator accounts interactive permissions for the product pool and merchant level permissions include: Based on the digital mall platform, the platform receives merchant registration information uploaded by merchants and performs user profile analysis on the merchant registration information according to the pre-deployed merchant account template to generate corresponding administrator accounts for merchants. Based on the merchant registration information, the administrator account is analyzed for its product transaction qualifications to determine the types of products for which the administrator account has transaction qualifications, thereby granting the administrator account the corresponding transaction permissions for the product pool. Analyze the merchant level of the administrator account based on its transaction qualifications, and grant the corresponding merchant level permissions to the administrator account.

3. The service maintenance method of a digital mall according to claim 2, wherein After generating a corresponding administrator account for the merchant, the activation key is sent to the merchant's smart terminal through the digital mall platform to activate the administrator account on the smart terminal. At the same time, an information encryption channel is deployed for the smart terminal. The information encryption channel includes a security filtering unit that performs security filtering on the interaction data of the administrator account according to security permissions, a key matching unit that matches the corresponding security public key according to the security private key of the administrator account, a data encryption unit that encrypts the interaction data using the matched security public key, and an information sending unit that sends the encrypted data.

4. The service maintenance method of a digital mall according to claim 1, wherein The steps of enabling the administrator account to perform product business management on several product units in the product pool through the interaction permissions to obtain the merchant's product transaction section include: Activate the corresponding product pools according to the interaction permissions of the administrator account, and receive the product registration information of the administrator account in the activated product pools; Based on the product registration information, templates for product units are selected and specific parameters are deployed for each product pool to obtain business management data for each product unit selected for listing. Based on the business management data, the preset merchant transaction framework is used to manage product listings, thereby obtaining the merchant's product transaction section.

5. The service maintenance method of a digital mall according to claim 1, wherein The steps for grouping the administrator accounts based on the digital marketplace platform include: Based on the product listing status in the product transaction section of the administrator account, the role positioning analysis of the administrator account relative to the digital mall is performed to obtain the role positioning characteristics of each administrator account. Based on the aforementioned role positioning characteristics, the administrator accounts are initially grouped to obtain several account groups; wherein, an administrator account may belong to multiple account groups simultaneously. Obtain adjustment instructions from digital mall maintenance personnel to perform specified grouping processing on designated administrator accounts based on the initial grouping processing.

6. The service maintenance method for a digital mall according to claim 5, wherein The steps for constructing the association network of each product unit based on the grouping format and the merchant level permissions include: Based on the account group to which the administrator account belongs, generate a product location code for each product unit within the administrator account; Based on the product location code, a reference correlation analysis is performed on each product unit to obtain reference correlation information between each product unit; The product unit to be deployed in the associated network is used as the reference point, and the association of the reference point is transformed for the association of the remaining product units to obtain the association points and association links of the corresponding remaining product units. Each associated point is connected to the reference point according to the associated links to obtain the associated network of commodity units as the reference point, and the corresponding administrator query criteria are retrieved according to the merchant level permissions to limit the query scope of the associated network.

7. The service maintenance method for a digital mall according to Claim 6, wherein The steps for performing business performance analysis on each product unit based on the aforementioned network, and generating business performance information for administrator accounts and customers for each product unit, include: Acquire pricing data, historical transaction data, and evaluation data for each product unit to collectively serve as the actual business data for each product unit; The business data of each commodity unit within the query range is summarized according to the association network, and the business data of several preset items are compared and analyzed using the commodity unit as the benchmark to obtain business data information for the administrator account. Extract key information from the business activity data for administrator accounts to generate business activity data for customers.

8. A business maintenance system for a digital e-commerce platform, characterized in that, A method for maintaining the business of a digital e-commerce platform as described in any one of claims 1-7, comprising: The account management module is used to generate administrator accounts for merchants based on the digital mall platform, and to grant the administrator accounts interactive permissions for the product pool and merchant level permissions. The product management module is used to enable the administrator account to perform product business management on several product units in the product pool through the interaction permissions, so as to obtain the merchant's product transaction column; The association analysis module is used to group the administrator accounts on the digital mall platform and build an association network for each product unit based on the grouping form and the merchant level permissions. The business display module is used to analyze the business situation of each product unit based on the associated network, and generate business situation information for each product unit for administrator accounts and customers.

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