Information processing method and device, equipment and storage medium

Abstract

The application discloses an information processing method and device, equipment and a storage medium, and belongs to the technical field of human-computer interaction. The method comprises the following steps: displaying a first picture frame of a recommended video and a first conversion entrance corresponding to a first recommended product, wherein the first picture frame is used for displaying a first recommended product in at least two recommended products; in response to a triggering operation on a play progress area of the recommended video, a second picture frame of the recommended video and a second conversion entrance corresponding to a second recommended product in the at least two recommended products are displayed, and the second picture frame is used for displaying the second recommended product, wherein the play progress area is provided with a prompt card of the at least two recommended products. By responding to the triggering operation on the play progress area, the second conversion entrance of the second recommended product displayed by the second video frame is displayed while the video frame of the recommended video is switched, the attention degree to the second recommended product in the recommended video is enhanced, and the conversion rate of the second recommended product is improved.

Description

Technical Field

[0001] This application relates to the field of human-computer interaction technology, and in particular to an information processing method, apparatus, device and storage medium. Background Technology

[0002] With the development of internet technology, information display methods are becoming increasingly diversified. These methods play a crucial role in product promotion.

[0003] In related technologies, taking video ads as an example, video ads include information about recommended products, such as showcasing the appearance and usage of the recommended products. Users can click on the conversion entry provided by the video ad to jump to the purchase interface of the recommended products.

[0004] However, the way the promotional information of the recommended products is displayed is rather simple, and the efficiency of human-computer interaction is relatively low. Summary of the Invention

[0005] This application provides an information processing method, apparatus, device, and storage medium, the technical solution of which is as follows:

[0006] According to one aspect of this application, an information processing method is provided, the method comprising:

[0007] The first frame of the recommended video and the first conversion entry corresponding to the first recommended product are displayed. The recommended video is used to display at least two recommended products, and the first frame is used to display the first recommended product among the at least two recommended products.

[0008] In response to a trigger operation on the playback progress area of ​​the recommended video, a second frame of the recommended video and a second conversion entry corresponding to the second recommended product among the at least two recommended products are displayed. The second frame is used to display the second recommended product, and the playback progress area displays prompt cards for the at least two recommended products.

[0009] According to one aspect of this application, an information processing method is provided, the method comprising:

[0010] The video displays a first conversion entry point corresponding to the recommended video and the first recommended product. The recommended video is used to display at least two recommended products, including the first recommended product and the second recommended product.

[0011] In response to a product follow operation on the second recommended product in the recommended video, a second conversion entry corresponding to the second recommended product is displayed, wherein the playback progress area of ​​the recommended video displays prompt cards for the at least two recommended products.

[0012] According to another aspect of this application, an information processing apparatus is provided, the apparatus comprising:

[0013] The display module is used to display the first frame of the recommended video and the first conversion entry corresponding to the first recommended product. The recommended video is used to display at least two recommended products, and the first frame is used to display the first recommended product among the at least two recommended products.

[0014] The display module is further configured to respond to a trigger operation on the playback progress area of ​​the recommended video to display a second frame of the recommended video and a second conversion entry corresponding to the second recommended product among the at least two recommended products. The second frame is used to display the second recommended product, wherein the playback progress area displays prompt cards for the at least two recommended products.

[0015] In an optional design of this application, the display module is further configured to:

[0016] Displays the playback progress area of ​​the recommended video, the playback progress area including progress sub-areas corresponding to the at least two recommended products respectively;

[0017] In response to the trigger operation triggered on the playback progress area, the second frame of the recommended video and the second conversion entry are displayed; the trigger operation indicates that the effective position belongs to the second progress sub-area corresponding to the second recommended product.

[0018] In an optional design of this application, the playback progress area includes a progress sub-area displaying a prompt card for recommended products; the prompt card includes at least one of the following: the name, performance parameters, value information, appearance, and evaluation information of the recommended product.

[0019] In an optional design of this application, the display module is further configured to:

[0020] Obtain the historical behavior information of the current account on the terminal;

[0021] In response to the fact that the viewing frequency of product information of the first type in the historical behavior information exceeds a first frequency threshold, the prompt card belonging to the first type is displayed around the progress sub-area included in the playback progress area.

[0022] In an optional design of this application, the display module is further configured to:

[0023] Obtain the historical behavior information of the current account on the terminal;

[0024] Based on the historical behavior information, the first recommended product is determined from the at least two recommended products, and the first screen frame and the first conversion entry are displayed.

[0025] In an optional design of this application, the historical behavior information is used to indicate viewing information of at least one of the previously followed products, and the historical behavior information includes at least one of the following: shopping information of the current account, viewing information of previously recommended videos, interaction information of previously recommended videos, search information of the previously followed products, and access information of product stores; the display module is further used for:

[0026] If the viewing frequency of a first historically followed product exceeds a second frequency threshold as indicated by the historical behavior information, a first recommended product belonging to the same product type as the first historically followed product is identified from the at least two recommended products.

[0027] In an optional design of this application, the display module is further configured to display a video publishing interface, the video publishing interface including the video file of the recommended video;

[0028] The processing module is also configured to, in response to the annotation operation on the video file, set at least two progress information items in the video file;

[0029] The processing module is also configured to, in response to the product addition operation of the video file, set corresponding recommended products for the two progress information respectively.

[0030] In an optional design of this application, the display module is further configured to:

[0031] The video file in the video publishing interface is displayed, as well as the recommended time points in the video file. The recommended time points are recommended information for the start time and / or end time of the progress information.

[0032] The recommended time points include at least one of the following: audio pause time points in the video file, scene transition time points, time points where the main content of the scene changes, and splicing time points of video segments marked in the video file.

[0033] According to another aspect of this application, an information processing apparatus is provided, the apparatus comprising:

[0034] The display module is used to display the first conversion entry corresponding to the recommended video and the first recommended product. The recommended video is used to display at least two recommended products, including the first recommended product and the second recommended product.

[0035] The display module is further configured to respond to a product follow operation on the second recommended product in the recommended video by displaying a second conversion entry corresponding to the second recommended product, wherein the playback progress area of ​​the recommended video displays prompt cards for the at least two recommended products.

[0036] In an optional design of this application, the product attention operation includes eye-tracking fixation; the display module is further configured to:

[0037] In response to the eye-tracking gaze operation on the display position of the second recommended product in the recommended video, the second conversion entry corresponding to the second recommended product is displayed.

[0038] In an optional design of this application, the display module is further configured to:

[0039] In response to the eye-tracking gaze operation received by the terminal reaching the gaze condition, the second conversion entry corresponding to the second recommended product is displayed;

[0040] The gaze condition includes at least one of the following: the continuous gaze time on the display position of the second recommended product reaches a first duration, and the cumulative gaze time on the display position of the second recommended product within the first time period reaches a second duration.

[0041] In an optional design of this application, the product attention operation includes a touch operation; the display module is further used for:

[0042] In response to the touch operation on the display position of the second recommended product in the recommended video, the second conversion entry corresponding to the second recommended product is displayed.

[0043] According to another aspect of this application, a computer device is provided, the computer device including a processor and a memory, the memory storing at least one instruction, at least one program, code set or instruction set, the at least one instruction, the at least one program, the code set or instruction set being loaded and executed by the processor to implement the information processing method as described above.

[0044] According to another aspect of this application, a computer-readable storage medium is provided, wherein at least one instruction, at least one program, code set, or instruction set is stored therein, wherein the at least one instruction, the at least one program, the code set, or the instruction set is loaded and executed by a processor to implement the information processing method described above.

[0045] According to another aspect of this application, a computer program product is provided, the computer program product including computer instructions stored in a computer-readable storage medium, wherein a processor reads from the computer-readable storage medium and executes the computer instructions to implement the information processing method described above.

[0046] The beneficial effects of the technical solution provided in this application include at least the following:

[0047] By responding to a trigger operation on the playback progress area, while switching between displaying video frames of the recommended video, a second conversion entry point for the second recommended product displayed in the second video frame is shown. This simplifies the human-computer interaction operation of finding the conversion entry point for the second recommended product in related technologies and improves the efficiency of human-computer interaction. By displaying the second conversion entry point, the focus on the second recommended product in the recommended video is enhanced, a functional entry point for performing conversion processing is provided, and the conversion rate of the second recommended product is improved. Attached Figure Description

[0048] To more clearly illustrate the technical solutions in the embodiments of this application, the accompanying drawings used in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0049] Figure 1 This is a structural block diagram of a computer system provided in an exemplary embodiment of this application;

[0050] Figure 2 This is a schematic diagram of an information processing method provided in an exemplary embodiment of this application;

[0051] Figure 3 This is a flowchart of an exemplary embodiment of the information processing method provided in this application;

[0052] Figure 4 This is a schematic diagram of a playback progress area provided in an exemplary embodiment of this application;

[0053] Figure 5 This is a flowchart of an exemplary embodiment of the information processing method provided in this application;

[0054] Figure 6 This is a schematic diagram of a prompt card provided in an exemplary embodiment of this application;

[0055] Figure 7 This is a flowchart of an exemplary embodiment of the information processing method provided in this application;

[0056] Figure 8This is a flowchart of an exemplary embodiment of the information processing method provided in this application;

[0057] Figure 9 This is a flowchart of an exemplary embodiment of the information processing method provided in this application;

[0058] Figure 10 This is a schematic diagram of an information processing method provided in an exemplary embodiment of this application;

[0059] Figure 11 This is a structural block diagram of an information processing apparatus provided in an exemplary embodiment of this application;

[0060] Figure 12 This is a structural block diagram of an information processing apparatus provided in an exemplary embodiment of this application;

[0061] Figure 13 This is a structural block diagram of a terminal provided in an exemplary embodiment of this application.

[0062] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this application and, together with the description, serve to explain the principles of this application. Detailed Implementation

[0063] To make the objectives, technical solutions, and advantages of this application clearer, the embodiments of this application will be described in further detail below with reference to the accompanying drawings.

[0064] Exemplary embodiments will now be described in detail, examples of which are illustrated in the accompanying drawings. When the following description relates to the drawings, unless otherwise indicated, the same numbers in different drawings denote the same or similar elements. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this application as detailed in the appended claims.

[0065] The terminology used in this disclosure is for the purpose of describing particular embodiments only and is not intended to be limiting of the disclosure. The singular forms “a,” “the,” and “the” as used in this disclosure and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term “and / or” as used herein refers to and includes any and all possible combinations of one or more of the associated listed items.

[0066] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant countries and regions. For example, the information involved in this application, such as recommended video triggering operations and product follow operations, was obtained with full authorization.

[0067] It should be understood that although the terms first, second, etc., may be used in this disclosure to describe various information, such information should not be limited to these terms. These terms are only used to distinguish information of the same type from one another. For example, a first parameter may also be referred to as a second parameter without departing from the scope of this disclosure, and similarly, a second parameter may also be referred to as a first parameter. Depending on the context, the word "if" as used herein may be interpreted as "when," "when," or "in response to determination."

[0068] Figure 1 A schematic diagram of a computer system provided in one embodiment of this application is shown. This computer system can implement a system architecture that constitutes an information processing method. The computer system may include: a terminal 100 and a server 200.

[0069] Terminal 100 can be an electronic device such as a mobile phone, tablet computer, vehicle terminal (vehicle system), wearable device, PC (Personal Computer), access control device, or unmanned vending terminal. A client application for the target application can be installed and run on Terminal 100. This target application can be a game application, a social application (such as an instant messaging application), a payment application, a video playback application, a streaming media application, or other applications that provide the information processing functions described in this application; this application does not limit the specific form of the target application. Furthermore, this application does not limit the form of the target application, including but not limited to Apps (Applications), mini-programs, etc., installed on Terminal 100, and it can also be in web page form.

[0070] Server 200 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing cloud computing services. Server 200 can be the backend server for the aforementioned target application, used to provide backend services to the clients of the target application.

[0071] The information processing method provided in this application embodiment can be executed by a computer device, which refers to an electronic device with data computing, processing, and storage capabilities. Figure 1 Taking the implementation environment of the scheme shown as an example, the information processing method can be executed by the terminal 100 (such as by the client of the target application installed and running in the terminal 100), or by the server 200, or by the interaction and cooperation between the terminal 100 and the server 200. This application does not limit this.

[0072] Furthermore, the technical solution of this application can be combined with blockchain technology. For example, some data involved in the information processing method disclosed in this application (such as recommended videos, progress information set in recommended videos, etc.) can be stored on the blockchain. Terminal 100 and server 200 can communicate via a network, such as a wired or wireless network.

[0073] Figure 2 A schematic diagram of an information processing method provided in an exemplary embodiment of this application is shown.

[0074] The first interface 310 displays frames from the opening of a recommended video showcasing three recommended products: guitar, headphones, and basketball. The recommended video displayed on the first interface 310 simultaneously shows all three products, providing an overview of all recommended products before their individual introductions. The first interface 310 includes a playback progress area 315, implemented as a progress bar. This playback progress area 315 includes separate progress sub-areas for each of the three recommended products (including a first progress sub-area 315a, a second progress sub-area 315b, and a third progress sub-area 315c). The first progress sub-area 315a indicates the video segment showcasing the guitar, and a first prompt card 316a for the guitar is displayed around it, including the guitar's name and appearance. Similarly, a second prompt card 316b for the basketball is displayed around the second progress sub-area 315b, and a third prompt card 316c for the headphones is displayed around the third progress sub-area 315c.

[0075] As the recommended video plays, the playback reaches the first frame used to showcase the guitar, displaying the second interface 320. The second interface 320 includes the first frame of the recommended video for showcasing the guitar. In this embodiment, the second interface 320 only shows a frame at a single moment. It is understood that different perspectives of the guitar can be displayed in different frames to achieve a multi-angle display. The second interface 320 includes a first conversion entry point 325 for the guitar. The first conversion entry point 325 provides a functional entry point for performing conversion processing on the guitar; for example, clicking the first conversion entry point 325 will redirect to the guitar purchase interface.

[0076] In response to a click operation 326 on the second progress sub-region 315b in the playback progress area, a third interface 330 is displayed. The recommended video in the third interface 330 jumps from the first frame in the second interface 320 to the second frame, which is used to display the headphones. The third interface 330 also includes a second conversion entry 335 for the headphones. The second conversion entry 335 provides a function entry for performing conversion processing on the headphones. For example, clicking the second conversion entry 335 jumps to the fourth interface 340, which is the headphone purchase interface.

[0077] The information processing method will now be described through the following examples.

[0078] Figure 3 A flowchart illustrating an exemplary embodiment of the information processing method provided in this application is shown. The method can be executed by a computer device. The method includes:

[0079] Step 510: Display the first frame of the recommended video and the first conversion entry point corresponding to the first recommended product.

[0080] For example, the recommended video is used to showcase at least two recommended products. These products can be real-world goods, such as clothing, footwear, electronics, jewelry, decorations, tables, chairs, and cabinets; or virtual products in a virtual environment, such as virtual character avatars, virtual props, and virtual skills; or applications or mini-programs available for download or access by users, or services provided to users, such as housekeeping services or tutoring services. This application does not limit the type of recommended products.

[0081] The first frame is used to display the first recommended product out of at least two recommended products. In the recommended video, the recommended product can be displayed directly by showing its appearance, indirectly by displaying the brand information of the recommended product, or by displaying text information to showcase the recommended product through natural language semantics. This application does not restrict the way recommended products are displayed in the first recommendation interface.

[0082] The first conversion entry point can be at least one of the following: bubble message, card message, pop-up window, floating window, pop-up card, or triggerable control; it provides a functional entry point for the first recommended product to perform conversion processing. For further details on the first conversion entry point, please refer to the second conversion entry point below.

[0083] Step 520: In response to the triggering operation of the playback progress area of ​​the recommended video, display the second frame of the recommended video and the second conversion entry corresponding to the second recommended product among at least two recommended products.

[0084] For example, the playback progress area of ​​the recommended video is used to display the playback progress of the recommended video. For example, the playback progress information of the recommended video can be displayed graphically or numerically. For example, a trigger operation on the playback progress area of ​​the recommended video is used to adjust the playback progress of the recommended video. In response to the trigger operation, the recommended video switches from a first frame to a second frame, and the playback progress of the recommended video changes.

[0085] The second screen frame displayed in response to the trigger operation is used to display the second recommended product; it can be seen that at least two recommended products are displayed in the recommended video through different video clips.

[0086] By triggering the recommended video, the system switches the conversion entry point for the recommended product based on the playback progress of the recommended information. For example, the second conversion entry point can be either displayed after the first conversion entry point is de-displayed, or it can be newly displayed while maintaining the first conversion entry point.

[0087] Triggering the playback progress of the recommended video adjusts the playback progress to the second frame, indicating the viewer's interest in viewing the second recommended product displayed in that frame. Simultaneously displaying the second conversion entry point simplifies the human-computer interaction process for viewers, improving efficiency. By displaying the second conversion entry point, the viewer's attention to the second recommended product is enhanced, and the function to perform conversion processing on the second recommended product is directly shown. Performing conversion processing based on this second conversion entry point improves the conversion rate of the second recommended product.

[0088] For example, the playback progress area displays prompt cards for at least two recommended products. These prompt cards differ from the recommended videos; they are descriptive information about the recommended products displayed outside of the videos. The prompt cards will be described in detail below with separate embodiments.

[0089] In summary, the method provided in this embodiment, by responding to a trigger operation on the playback progress area, displays a second conversion entry point for the second recommended product shown in the second video frame while switching between displaying video frames of the recommended video; it simplifies the human-computer interaction operation of finding the conversion entry point of the second recommended product in related technologies and improves the efficiency of human-computer interaction; by displaying the second conversion entry point, it enhances the attention to the second recommended product in the recommended video, provides a functional entry point for performing conversion processing, and improves the conversion rate of the second recommended product.

[0090] Figure 4 A flowchart illustrating an exemplary embodiment of the information processing method provided in this application is shown. This method can be executed by a computer device. That is, in Figure 3 In the illustrated embodiment, step 520 can be implemented as steps 522 and 524:

[0091] Step 522: Display the playback progress area of ​​the recommended video.

[0092] For example, the playback progress area of ​​a recommended video is used to display the playback progress of the recommended video, such as displaying at least one of the following: the current playback time, total playback duration, remaining playback duration, and the percentage of the current playback time in the total playback time. For example, the progress information of the recommended video can be displayed in a graphical or numerical manner.

[0093] For example, the playback progress area includes progress sub-areas corresponding to at least two recommended products; each of the at least two recommended products has a corresponding progress sub-area, and a recommended product may have one or more progress sub-areas. This application does not exclude the possibility of a single progress sub-area being used to display multiple recommended products.

[0094] Step 524: In response to a trigger operation triggered on the playback progress area, display the second frame of the recommended video and the second conversion entry.

[0095] For example, the trigger operation indication takes effect in the second progress sub-region corresponding to the second recommended product. Figure 5 This illustration shows a schematic diagram of a playback progress area provided in an exemplary embodiment of this application. In one example, the playback progress area is implemented as a progress bar 615 of a recommended video 612. The progress bar 615 has a first progress sub-region 615a and a second progress sub-region 615b, with each sub-region corresponding to one of the two recommended products. The first progress sub-region 615a corresponds to the first recommended product, and the frames in the recommended video 612 belonging to the first progress sub-region 615a are used to display the first recommended product; the second progress sub-region 615b corresponds to the second recommended product, and the frames in the recommended video 612 belonging to the second progress sub-region 615b are used to display the second recommended product. It should be noted that in some examples, the progress sub-regions can be displayed transparently. For example, if a trigger operation is performed in the playback area 616 of the recommended video, and the horizontal coordinate of the effective position of the trigger operation belongs to the horizontal coordinate of a progress sub-region, the recommended video is adjusted to the frame corresponding to that progress sub-region.

[0096] Next, we will introduce the specific implementation method of the triggering operation:

[0097] In one alternative implementation, the triggering operation includes a click operation; correspondingly, this step can be implemented as follows:

[0098] • In response to a click on the second progress sub-area, display the second frame of the recommended video and the second conversion entry.

[0099] For example, a click operation can be implemented as a single or multiple touch operations on a touch screen, or as a single or multiple press operations on an information input device such as a gamepad, mouse, or keyboard.

[0100] In response to a click operation on the second progress sub-region, the user expresses the intention to view the second recommended product displayed in the frame of the second progress sub-region. In this embodiment, the click operation is a non-continuous, instantaneous human-computer interaction operation, and there is no time to adjust the trigger position during the execution of the instantaneous human-computer interaction operation. The second frame displayed in response to the click operation is the first frame in the second video segment, and the second video segment is the video segment corresponding to the second progress sub-region in the recommended video. This ensures that the viewer of the recommended video can view the second video segment from the beginning and fully display the display of the second recommended product.

[0101] In another alternative implementation, the triggering operation includes a drag-and-drop operation; correspondingly, this step can be implemented as follows:

[0102] • In response to a drag operation at the end position on the second progress sub-region, display the second frame of the recommended video and the second conversion entry.

[0103] For example, drag-and-drop operations can be implemented as continuous touching on a touchscreen and moving the touch position, or as dragging the joystick of a gamepad and moving the mouse.

[0104] In response to a drag operation on the second progress sub-region, the user expresses the intention to view the second recommended product displayed in the frame of the second progress sub-region. In this embodiment, the drag operation is a continuous human-computer interaction operation, and the trigger position can be adjusted during the duration of the continuous human-computer interaction operation. The second frame displayed in response to a click operation is the video frame in the recommended video corresponding to the end position of the drag operation. By using the video frame in the recommended video corresponding to the end position of the drag operation, fine-grained progress adjustment of the recommended video is achieved, making it convenient for viewers of the recommended video to adjust the playback progress through human-computer interaction.

[0105] In summary, the method provided in this embodiment, by responding to a trigger operation on the playback progress area, displays a second conversion entry point for the second recommended product shown in the second video frame while switching between displaying the recommended video's video frames. This simplifies the human-computer interaction operation of finding the conversion entry point for the second recommended product in related technologies, improving human-computer interaction efficiency. The trigger operation includes click operations or drag operations, providing technical solutions for switching screen frames and displaying conversion entry points for both instantaneous and continuous human-computer interaction operations. By displaying the second conversion entry point, the method enhances the focus on the second recommended product in the recommended video, provides a functional entry point for performing conversion processing, and improves the conversion rate of the second recommended product.

[0106] about Figure 4 The playback progress area is described in the text; in an optional design of this application, the playback progress area includes a progress sub-area around which recommended product prompt cards are displayed; these prompt cards differ from the recommended video and are descriptive information about the recommended products displayed outside of the recommended video. The recommended products are one or more of at least two recommended products shown in the recommended video.

[0107] In one example, each sub-region of the playback progress area displays a prompt card for recommended products. These prompt cards allow for the full display of thumbnail information for each recommended product in the recommended video on the playback progress area, making it easier for viewers to view all the recommended products on display.

[0108] In another example, a recommended product notification card is displayed in a sub-region of the playback progress area; for example, a recommended product notification card is displayed in the sub-region of the current playback position, making it easier for viewers of the recommended video to see the recommended products currently being displayed in the recommended video.

[0109] For example, the prompt card includes at least one of the following: the name of the recommended product, performance parameters (such as the size of the daily necessities of the recommended product, the resolution of the display device, the audio bandwidth of the audio playback device, the storage space capacity of the storage device, etc.), value information (such as the purchase price of the recommended product, the discounted price, etc.), appearance (such as a photo of the recommended product, a line drawing of the recommended product, etc.), and evaluation information (such as the evaluation information of the recommended product by buyers who have purchased the recommended product).

[0110] Furthermore, in Figure 4 Step 522 in the corresponding embodiment can be implemented as follows:

[0111] • Obtain historical behavior information of the current account on the terminal.

[0112] The current account is the login account on the terminal. Historical behavior information includes at least one of the following: product viewing information before watching recommended videos, viewing information of historical recommended videos, etc., which is used to indicate the historical human-computer interaction behavior or historical content viewed by the login account on the terminal.

[0113] • In response to the viewing frequency of product information of type 1 in historical behavior information exceeding the first frequency threshold, a prompt card belonging to type 1 is displayed around the progress sub-area included in the playback progress area.

[0114] For example, if the first type of product information is the product's appearance information, the viewing operation for the first type of product information includes viewing the product's appearance image and performing a zoom operation; if the first type of product information is the product's name information, the viewing operation for the first type of product information includes copying or searching for the product name; if the first type of product information is the product's value information, the viewing operation for the first type of product information includes adding the same product with different values ​​to the to-buy list; if the first type of product information is the product's performance parameters, the viewing operation for the first type of product information includes accessing the product's parameter interface; if the first type of product information is the product's evaluation information, the viewing operation for the first type of product information includes accessing the product's evaluation interface.

[0115] In one optional design of this application, a progress sub-region corresponding to a video clip can be used to display multiple recommended products, and multiple prompt cards are displayed in the progress sub-region. For example, multiple prompt cards are displayed in a stacked manner, and in response to a trigger operation (such as clicking, swiping, etc.) on the stacked area of ​​multiple prompt cards, the prompt card at the top of the stacked area is switched to be displayed. For example, the sorting of the multiple prompt cards for multiple recommended products in the stacked area can be random, or sorted according to the order of appearance or visual prominence in the recommended video, or sorted according to the priority of the recommended products. Regarding the priority of the recommended products, please refer to the following... Figure 7 According to the description, among at least two recommended products, the first recommended product that belongs to the same product type as the first historically followed product has a higher priority than other recommended products. Accordingly, the prompt card of the first recommended product is displayed closer to the top in the stacking area compared to other recommended products.

[0116] Figure 6 A schematic diagram of a prompt card provided in an exemplary embodiment of this application is shown. Figure 6The first frame of the recommended video is displayed to showcase the guitar; and the first conversion entry 325 for the guitar is also displayed. The first conversion entry 325 provides a function entry for performing conversion processing on the guitar. In response to a drag operation 626 on the playback progress area 315; during the duration of the drag operation 626 while the screen is held down, a first prompt card 316a for the guitar, a second prompt card 316b for the basketball, and a third prompt card 316c for the headphones are displayed.

[0117] In one optional design of this application, the recommended product prompt card can be displayed from the beginning of the playback progress area, such as simultaneously displaying the recommended product prompt card when the recommended video begins to be displayed. In another optional design, the recommended product prompt card can be displayed in response to human-computer interaction. For example, a recommended video and a recognition control are displayed; in response to a triggering operation on the recognition control, at least two recommended product prompt cards are displayed in the playback progress area. Furthermore, the display material in the prompt card is obtained by performing content recognition on the recommended video;

[0118] For example, an Artificial Neural Network (ANN) is invoked to perform image content recognition on the frames of the recommended video to obtain image information of the recommended products in the recommended video. The image information is extracted from the frames of the recommended video; correspondingly, prompt cards are used to display the image information of the recommended products.

[0119] For example, an artificial neural network is invoked to perform audio semantic recognition on the audio frames of the recommended video to obtain the text information corresponding to the voice introduction of the recommended product in the audio track carried in the recommended video; a large language model (LLM) is invoked to perform natural language processing on the text information to convert long natural language sentences into short natural language words, which are used to describe the recommended product; correspondingly, prompt cards are used to display the natural language words.

[0120] For example, an artificial neural network is invoked to perform text recognition on the frames of the recommended video to obtain the text characters included in the video frame; a large language model is invoked to perform natural language processing on the text information to extract numeric characters related to the price information of the recommended product; correspondingly, a prompt card is used to display the numeric characters related to the price information of the recommended product. It is understood that the information displayed on the prompt card described above can be combined and displayed in multiple ways; the artificial neural networks with different functions described above can be independent networks.

[0121] Furthermore, without obtaining a trigger operation on the recognition control, refer to Figure 3The illustrated embodiment only displays the first frame of the recommended video and the first conversion entry corresponding to the first recommended product, and displays the second frame and the second conversion entry in response to a trigger operation on the playback progress area of ​​the recommended video; no prompt card is displayed. Furthermore, an implementation that cannot be applied for, but is not excluded, is: not displaying the recognition control, and referring to... Figure 3 The embodiment only displays the first frame of the recommended video and the first conversion entry corresponding to the first recommended product, and displays the second frame and the second conversion entry in response to the trigger operation of the playback progress area of ​​the recommended video.

[0122] In summary, the method provided in this embodiment, by responding to a trigger operation on the playback progress area, displays a second conversion entry point for the second recommended product shown in the second video frame while switching between displaying video frames of the recommended video; it simplifies the human-computer interaction operation of finding the conversion entry point for the second recommended product in related technologies, and improves human-computer interaction efficiency; by displaying prompt cards to show descriptive information about the recommended products outside the recommended video, it facilitates viewers of the recommended video to fully view the multiple recommended products displayed; and by displaying the second conversion entry point, it enhances the attention to the second recommended product in the recommended video, provides a functional entry point for performing conversion processing, and improves the conversion rate of the second recommended product.

[0123] The following is about Figure 3 The second conversion entry point in the illustrated embodiment is described. In an alternative design, in... Figure 3 The step 520 shown is followed by:

[0124] • Perform conversion processing on the second recommended product based on the second conversion entry point.

[0125] For example, the conversion process includes at least one of displaying interactive information of the second recommended product, redirecting to the purchase interface of the second recommended product, and redirecting to the introduction interface of the second recommended product.

[0126] For example, the interactive information of the second recommended product may include, but is not limited to, displaying at least one of the following: voting information, comment information, and topic discussion information. The purchase interface for the second recommended product may be used at least for purchasing the second recommended product. The purchase interface for the second recommended product and the first recommended product interface may be provided by the same application (or mini-program, webpage) installed / accessed on the terminal, or they may be provided by different applications (or mini-programs, webpages) installed / accessed on the terminal. The introduction interface for the second recommended product includes, but is not limited to, an advertising promotion page, which the current user can share with other users.

[0127] For example, this application does not restrict the playback status of the recommended video during the conversion process of the second recommended product. In one optional implementation, during the conversion process of the second recommended product, the recommended video is paused, and at least one of the interactive information displayed during the conversion process, the redirected purchase interface, and the redirected review interface is superimposed on the recommended video; this is to avoid the sound of the recommended video continuing to play interfering with the viewing of the conversion process display interface. Further, taking the purchase interface as an example, the purchase interface includes purchase information of the recommended product (such as value, discount information, expected logistics information after purchasing the recommended product, etc.) and introductory information (such as the detailed product parameter introduction page of the recommended product, the product poster page, etc.); when the purchase information of the recommended product is displayed, the recommended video is paused; when the introductory information of the recommended product is displayed, the recommended video switches to playback mode.

[0128] Figure 7 A flowchart illustrating an exemplary embodiment of the information processing method provided in this application is shown. This method can be executed by a computer device. That is, in Figure 3 In the illustrated embodiment, step 510 can be implemented as steps 512 and 514:

[0129] Step 512: Obtain the historical behavior information of the current account on the terminal.

[0130] The current account is the login account on the terminal. Historical behavior information includes at least one of the following: product viewing information before watching recommended videos, viewing information of historical recommended videos, etc., which is used to indicate the historical human-computer interaction behavior or historical content viewed by the login account on the terminal.

[0131] Step 514: Based on historical behavior information, determine the first recommended product from at least two recommended products, and display the first screen frame and the first conversion entry point.

[0132] In this application, the recommended video can be played from the beginning, for example, the first frame is the first frame of the recommended video; or it can be played in the middle of the recommended video, for example, the first frame is a middle frame of the recommended video. In this embodiment, the first frame is used to display the first recommended product determined based on historical behavior information. Furthermore, the first frame is the first frame of a first video segment, and the first video segment is a video segment in the recommended video that displays the first recommended product.

[0133] In one alternative implementation, historical behavior information is used to indicate viewing information of at least one of the previously followed products. The historical behavior information includes at least one of the following: shopping information of the current account (such as the current account's shopping cart list, purchased list, etc.), viewing information of historical recommended videos, interaction information of historical recommended videos (such as information on interactive operations such as liking, commenting, and sharing of historical recommended videos), search information of historically followed products, and access information of product stores.

[0134] It should be noted that in various embodiments of this application, the application installed on the terminal provides the ability to display recommended videos. The application can be a shopping application that provides video stream information and displays at least two recommended products within the shopping application. The application can also be a video application, an instant messaging application, a game application, or other applications; the recommended video is an advertising video provided by the aforementioned application. The recommended video can be displayed in the video stream, or it can be displayed in a pop-up manner, or it can be switched to display after interrupting the target service within the application.

[0135] Accordingly, the process of determining the first recommended product in this step can be implemented as follows:

[0136] • If the viewing frequency of the first historically watched product exceeds a second frequency threshold in response to the historical behavior information indication, a first recommended product belonging to the same product type as the first historically watched product is identified from at least two recommended products.

[0137] For example, if the viewing frequency of a first historically followed product, as indicated by historical behavior information, exceeds a second frequency threshold, the viewer has a higher willingness to follow that first historically followed product and a higher willingness to perform a conversion action on it compared to other product types. By displaying a first recommended product belonging to the same product type as the first historically followed product, the viewer's attention to the recommended video is increased.

[0138] For example, the first historically followed product and the first recommended product belong to the same product type, including at least one of the following: the two products have the same product name, performance parameters, belong to the same product store, or belong to the same manufacturer.

[0139] In summary, the method provided in this embodiment ensures that the first recommended product displayed in the first frame of the recommended video and the first historically followed product belong to the same product type. This allows for determining the initial display position of the recommended video based on historical behavior information, which helps maintain the viewer's willingness to pay attention to the recommended video. By responding to a trigger operation on the playback progress area, while switching the video frames of the recommended video, a second conversion entry point for the second recommended product displayed in the second video frame is displayed. This simplifies the human-computer interaction operation of finding the conversion entry point for the second recommended product in related technologies and improves human-computer interaction efficiency. By displaying the second conversion entry point, the degree of attention to the second recommended product in the recommended video is enhanced, and a functional entry point for performing conversion processing is provided, thereby improving the conversion rate of the second recommended product.

[0140] Next, we will introduce the process of publishing recommended videos.

[0141] Figure 8 A flowchart illustrating an exemplary embodiment of the information processing method provided in this application is shown. This method can be executed by a computer device. That is, in Figure 3 Based on the illustrated embodiment, steps 502, 504, and 506 are also included:

[0142] Step 502: Display the video publishing interface.

[0143] For example, the video publishing interface includes the video files of the recommended videos; the video publishing interface provides the publisher of the recommended videos with an entry point for uploading recommended videos. It should be noted that the application for uploading recommended videos and the application for displaying recommended videos can be the same or different applications. In one example, the application providing the upload of recommended videos is a recommendation information delivery application; the application displaying recommended videos is another application such as the video application, instant messaging application, game application, etc., as described above; the aforementioned other applications access the recommendation information service and support the display of recommended videos.

[0144] In one alternative implementation, this step can be implemented as follows:

[0145] • Displays the video files in the video publishing interface, as well as the recommended time points within the video files.

[0146] For example, the recommended time point is the recommended information at the start time and / or end time of the progress information; the recommended products displayed in the recommended video have corresponding progress information, which is used to indicate the time period during which the recommended products are displayed in the recommended video.

[0147] For example, recommended time points include at least one of the following:

[0148] Audio pause points in video files; recommended videos contain audio information explaining recommended products. When the recommended product being explained in the recommended video changes, a transition animation or special effect is played, or a new recommended product is picked up; the audio explanation pauses accordingly. The audio pause points in the video file are identified as recommended time points, marking time points with a high probability of recommended product changes.

[0149] Screen transition time points; as mentioned above, when the recommended product being explained in the recommended video changes, a transition animation or special effect is played; from the perspective of screen content, the screen transition time points are defined as the recommended time points, marking the time points where the probability of recommended product changes is high.

[0150] The time point when the main content of the screen changes; the recommended product being displayed in the recommended video is visually prominent in the screen and is the main content of the screen frame; when the recommended product being displayed in the recommended video changes, that is, the main content of the screen changes; the time point when the main content of the screen in the video file changes is determined as the recommendation time point, marking the time point with a high probability of recommended product changes.

[0151] The splicing time points of video segments are marked in the video file; the recommended video displays multiple recommended products, and the video content of the recommended video is relatively complex. The recommended video is spliced ​​from multiple video segments. From the perspective of completeness, each video segment corresponds to the display process of a recommended video; the splicing time point of the video segment is determined as the recommendation time point, marking the time point with a high probability of changes in recommended products.

[0152] By displaying the times when the probability of recommended product changes is high as the recommended time points, the time spent manually searching for changes to the recommended products being displayed during the release of recommended videos is saved, thus improving the efficiency of human-computer interaction.

[0153] Step 504: In response to the annotation operation on the video file, set at least two progress information in the video file.

[0154] For example, the annotation operation is used to set at least two progress information in the video file, with at least two recommended products each having corresponding progress information, and the progress information is used to indicate the time period during which the recommended products are displayed in the recommended video.

[0155] Step 506: In response to the product addition operation for the video file, set the corresponding recommended products for the two progress information respectively.

[0156] For example, the product addition operation is used to set corresponding recommended products for progress information; for example, corresponding recommended products can be set for two progress information respectively by providing at least one of the following methods: product name, product identification, product display link, etc.

[0157] For example, an application that provides a recommended video publishing function supports a variety of candidate recommended products for performing conversion processing. The product adding operation is used to determine the recommended products to be displayed for the recommended video, so as to ensure that the displayed conversion entry point matches the recommended products displayed in the recommended video.

[0158] In summary, the method provided in this embodiment, by responding to a trigger operation on the playback progress area, displays a second conversion entry point for the second recommended product shown in the second video frame while switching between displaying video frames of the recommended video; it simplifies the human-computer interaction operation of finding the conversion entry point of the second recommended product in related technologies and improves the efficiency of human-computer interaction; by displaying the second conversion entry point, it enhances the attention to the second recommended product in the recommended video, provides a functional entry point for performing conversion processing, and improves the conversion rate of the second recommended product.

[0159] Figure 9 A flowchart illustrating an exemplary embodiment of the information processing method provided in this application is shown. The method can be executed by a computer device. The method includes:

[0160] Step 550: Display the first conversion entry point corresponding to the recommended video and the first recommended product.

[0161] For example, the recommended video is used to showcase at least two recommended products; the specific types of recommended products can be found in [reference needed]. Figure 3 The description in step 510 will not be repeated here. The recommended video displays at least two recommended products, including a first recommended product and a second recommended product. In this step, the current display frame (also called the first screen frame) of the recommended video includes the first recommended product. The recommended video also displays the second recommended product. The second recommended product can be the content of the first screen frame (for example, the first screen frame is used to display the first recommended product, and it is the display screen of the first recommended product; the second recommended product is placed at the edge as a product that will be explained in the future or has been explained in a previous moment; the second recommended product belongs to the content of the first screen frame), or it can be displayed on the recommended video in a superimposed or side-by-side manner in at least one of the following ways: bubble message, card message, pop-up window, floating window, pop-up card, triggerable control, etc.

[0162] For example, the playback progress area of ​​the recommended video displays at least two product recommendation cards; further, each recommendation card includes at least one of the following: the name of the recommended product, performance parameters, value information, appearance, and evaluation information. Unlike the recommended video, the recommendation cards are descriptive information about the recommended product displayed outside of the video. For further details regarding recommendation cards, please refer to the section above. Figure 4 Corresponding embodiment. Furthermore, the prompt card is determined based on the historical behavior information of the terminal's current account. For details regarding historical behavior information and the display of the first type of prompt card, please refer to the above description. Figure 4 Corresponding implementation examples.

[0163] In another alternative design of this application, the recommended video can be played from the beginning or in the middle. In step 550, the current frame of the recommended video is used to display the first recommended product. For the method of determining the first recommended product among at least two recommended products, please refer to the above. Figure 7 The corresponding implementation is determined based on the historical behavior information of the current account on the terminal; it will not be repeated here.

[0164] Step 560: In response to the product follow action of the second recommended product in the recommended video, display the second conversion entry corresponding to the second recommended product.

[0165] For example, the "follow" action for the second recommended product indicates an interest in that product; in response to this action, the conversion entry point for the recommended product is switched. For example, the second conversion entry point can be either displayed after the first conversion entry point is de-displayed, or it can be newly displayed while maintaining the display of the first conversion entry point.

[0166] The following is an introduction to the product tracking process:

[0167] In one alternative implementation, product attention operations include eye-tracking gaze operations;

[0168] Accordingly, this step can be implemented as follows:

[0169] • In response to eye-tracking gaze at the display location of the second recommended product in the recommended video, display the second conversion entry corresponding to the second recommended product.

[0170] Furthermore, in response to the eye-tracking gaze operation received by the terminal reaching the gaze condition, the second conversion entry corresponding to the second recommended product is displayed;

[0171] The fixation conditions include at least one of the following: the continuous fixation time at the display location of the second recommended product reaches a first duration, and the cumulative fixation time at the display location of the second recommended product within the first time period reaches a second duration.

[0172] For example, the product attention operation includes eye-tracking fixation, which utilizes the eye-tracking information of viewers when visually viewing the recommended video. The location of the eye-tracking signal corresponds to a recommended product that the viewer intends to pay attention to. This eliminates the need for dedicated human-computer interaction operations, thus identifying a second recommended product with potential attention and improving human-computer interaction efficiency. Displaying a second conversion entry point directly provides a functional entry point for performing conversion processing on the second recommended product; performing conversion processing on the second recommended product based on this entry point improves its conversion rate.

[0173] In another alternative implementation, the product focuses on touch operations;

[0174] Accordingly, this step can be implemented as follows:

[0175] • In response to a touch operation on the display location of the second recommended product in the recommended video, the second conversion entry corresponding to the second recommended product is displayed.

[0176] For example, the product attention operation includes touch operation. It leverages the interaction habit of viewers of recommended videos to perform touch operations on corresponding locations of recommended products they intend to follow. The recommended video displays a conversion entry point in response to human-computer interaction based on the location of the recommended product, providing a new human-computer interaction method during video playback. Displaying the second conversion entry point directly provides a functional entry point for performing conversion processing on the second recommended product; performing conversion processing on the second recommended product based on the second conversion entry point improves the conversion rate of the second recommended product.

[0177] In one alternative design of this application, it also includes:

[0178] • The recommended video will jump to the third frame. The third frame is the first frame of the third video segment in the recommended video that is used to display the second recommended product.

[0179] For example, the recommended video jumps to the third frame in response to the product attention operation of the second recommended product in the recommended video. The third frame can be displayed simultaneously with the second conversion entry, or it can be implemented so that the third frame and the second conversion entry have a different display timing.

[0180] For example, the product attention operation is used to indicate the willingness to pay attention to the second recommended product; the playback progress is adjusted to display the third frame of the recommended video, which ensures that the viewer of the recommended video can watch the display of the second recommended product from the beginning without performing a special trigger operation, thus improving the convenience of adjusting the playback progress.

[0181] Figure 10 A schematic diagram of an information processing method provided in an exemplary embodiment of this application is shown.

[0182] The fifth interface 350 is displayed, which includes a frame of a recommended video for showcasing a guitar; the fifth interface 350 also includes a first conversion entry point 325 for the guitar. The first conversion entry point 325 provides a functional entry point for performing conversion processing on the guitar.

[0183] The fifth interface 350 contains a product preparation area 355, displaying other recommended products, such as headphones and basketballs, that will be showcased as the recommended video plays. In response to an eye-tracking gaze operation 356 on the display location of the headphones in the recommended video, a sixth interface 360 ​​is displayed; the sixth interface 360 ​​includes a second conversion entry 335 corresponding to the headphones. For example, the sixth interface 360 ​​is used to display the headphones, adjusts the playback progress of the recommended video, and is the first frame of the video segment in the recommended video used to display the headphones.

[0184] Step 570: Perform conversion processing on the second recommended product based on the second conversion entry point.

[0185] The conversion process includes at least one of the following: displaying interactive information about the second recommended product, redirecting to the purchase interface of the second recommended product, or redirecting to the introduction interface of the second recommended product. For a description of the conversion process, please refer to the above description of performing the conversion process. It is understood that steps 550 and 560 in this embodiment can be combined to form new embodiments and implemented independently; this application does not impose any limitations on this.

[0186] In summary, the method provided in this embodiment displays a second conversion entry point for the second recommended product in response to a product follow operation; it simplifies the human-computer interaction operation of finding the conversion entry point for the second recommended product in related technologies and improves the efficiency of human-computer interaction; by displaying the second conversion entry point, it enhances the attention to the second recommended product in the recommended video, provides a functional entry point for performing conversion processing, and improves the conversion rate of the second recommended product.

[0187] Those skilled in the art will understand that the above embodiments can be implemented independently, or the above embodiments can be freely combined to create new embodiments to implement the information processing method of this application.

[0188] In one application scenario of this application, the recommended video is displayed in a video application that provides video stream viewing functionality. The recommended video is a type of advertising information played within the video stream, also known as a video stream advertisement; correspondingly:

[0189] • Display the first frame of the video stream ad and the first conversion entry corresponding to the first recommended product. The video stream ad is used to display at least two recommended products, and the first frame is used to display the first recommended product among the at least two recommended products.

[0190] In video stream ads, recommended products can be displayed directly by showing their appearance or indirectly by displaying the brand information to which they belong.

[0191] Optionally, this step can be implemented as follows: obtaining the historical behavior information of the current account on the terminal;

[0192] Based on historical behavior information, the first recommended product is determined from at least two recommended products, and the first screen frame and the first conversion entry point are displayed.

[0193] The historical behavior information is used to indicate viewing information of at least one of the previously followed products. The historical behavior information includes at least one of the following: shopping information of the current account, viewing information of historical video stream ads, interaction information of historical video stream ads, search information of previously followed products, and access information of product stores.

[0194] If the viewing frequency of a first historically watched product exceeds a second frequency threshold as indicated by historical behavior information, a first recommended product belonging to the same product type as the first historically watched product is identified from at least two recommended products.

[0195] • In response to a trigger operation on the playback progress area of ​​the video stream ad, display the second frame of the video stream ad and the second conversion entry corresponding to the second recommended product among at least two recommended products. The second frame is used to display the second recommended product.

[0196] The second frame displayed in response to the trigger operation is used to showcase the second recommended product; it can be seen that in the video stream ad, at least two recommended products are displayed through different video segments. The trigger operation on the video stream ad, by adjusting the playback progress of the video stream ad to the second frame, indicates the viewer's willingness to view the second recommended product displayed in the second frame; the display of the second conversion entry point is executed simultaneously with adjusting the video progress, simplifying the human-computer interaction operation for viewers of the video stream ad to find the conversion entry point of the second recommended product, and improving the efficiency of human-computer interaction.

[0197] Optionally, this step is implemented as follows: displaying the playback progress area of ​​the video stream advertisement, the playback progress area including progress sub-areas corresponding to at least two recommended products respectively;

[0198] In response to a trigger operation triggered on the playback progress area, the second frame of the video stream ad and the second conversion entry point are displayed; the trigger operation indicates that the effective position belongs to the second progress sub-area corresponding to the second recommended product.

[0199] Furthermore, the playback progress area includes a progress sub-area that displays a prompt card for recommended products; the prompt card includes at least one of the following: the name of the recommended product, performance parameters, value information, appearance style, and evaluation information.

[0200] Furthermore, it obtains the historical behavior information of the current account on the terminal;

[0201] In response to the fact that the viewing frequency of product information of the first type in the historical behavior information exceeds the first frequency threshold, a prompt card belonging to the first type is displayed around the progress sub-area included in the playback progress area.

[0202] In an optional design of this embodiment, the method further includes: performing conversion processing on the second recommended product based on the second conversion entry point.

[0203] The conversion process includes at least one of the following: displaying interactive information of the second recommended product, redirecting to the purchase interface of the second recommended product, or redirecting to the introduction interface of the second recommended product.

[0204] In one optional design of this embodiment, it further includes:

[0205] Displays the video publishing interface, which includes the video files for video stream advertisements;

[0206] In response to annotation operations on video files, set at least two progress information entries in the video file;

[0207] In response to the product addition operation for the video file, set corresponding recommended products for the two progress information respectively.

[0208] Furthermore, the video file in the video publishing interface is displayed, as well as the recommended time points in the video file. The recommended time points are the recommended start and / or end times of the progress information.

[0209] The recommended time points include at least one of the following: audio pause time points in the video file, scene transition time points, time points where the main content of the scene changes, and splicing time points of video segments marked in the video file.

[0210] In one application scenario of this application, the recommended video is displayed at the start of an application. The application provides at least one of the following functions: gaming, payment, instant messaging, etc. The recommended video is a type of advertising information played at the start of the application, also known as a splash screen ad; correspondingly:

[0211] • Display the first frame of the splash screen ad and the first conversion entry corresponding to the first recommended product. The splash screen ad is used to display at least two recommended products, and the first frame is used to display the first recommended product among the at least two recommended products.

[0212] In splash screen ads, recommended products can be displayed directly by showing their appearance or indirectly by displaying the brand information to which they belong.

[0213] Optionally, this step can be implemented as follows: obtaining the historical behavior information of the current account on the terminal;

[0214] Based on historical behavior information, the first recommended product is determined from at least two recommended products, and the first screen frame and the first conversion entry point are displayed.

[0215] Among them, historical behavior information is used to indicate viewing information of at least one of the historically followed products. Historical behavior information includes at least one of the following: shopping information of the current account, viewing information of historical splash screen ads, interaction information of historical splash screen ads, search information of historically followed products, and access information of product stores.

[0216] If the viewing frequency of a first historically watched product exceeds a second frequency threshold as indicated by historical behavior information, a first recommended product belonging to the same product type as the first historically watched product is identified from at least two recommended products.

[0217] • In response to a trigger operation on the playback progress area of ​​the splash screen ad, display the second frame of the splash screen ad and the second conversion entry corresponding to the second recommended product among at least two recommended products. The second frame is used to display the second recommended product.

[0218] The second frame displayed in response to the trigger operation is used to showcase the second recommended product. It can be seen that at least two recommended products are displayed through different video clips in the splash screen ad. The trigger operation on the splash screen ad, by adjusting the playback progress to the second frame, indicates an intention to view the second recommended product displayed in the second frame. Simultaneously displaying the second conversion entry point simplifies the human-computer interaction for viewers of the splash screen ad in finding the conversion entry point for the second recommended product, thus improving human-computer interaction efficiency.

[0219] Optionally, this step can be implemented as follows: display the playback progress area of ​​the splash screen ad, which includes a progress sub-area corresponding to at least two recommended products;

[0220] In response to a trigger operation on the playback progress area, the second frame of the splash screen ad and the second conversion entry point are displayed; the trigger operation indicates that the effective position belongs to the second progress sub-area corresponding to the second recommended product.

[0221] Furthermore, the playback progress area includes a progress sub-area that displays a prompt card for recommended products; the prompt card includes at least one of the following: the name of the recommended product, performance parameters, value information, appearance style, and evaluation information.

[0222] Furthermore, it obtains the historical behavior information of the current account on the terminal;

[0223] In response to the fact that the viewing frequency of product information of the first type in the historical behavior information exceeds the first frequency threshold, a prompt card belonging to the first type is displayed around the progress sub-area included in the playback progress area.

[0224] In an optional design of this embodiment, the method further includes: performing conversion processing on the second recommended product based on the second conversion entry point.

[0225] The conversion process includes at least one of the following: displaying interactive information of the second recommended product, redirecting to the purchase interface of the second recommended product, or redirecting to the introduction interface of the second recommended product.

[0226] In one optional design of this embodiment, it further includes:

[0227] Displays the video publishing interface, which includes the video file for the splash screen ad;

[0228] In response to annotation operations on video files, set at least two progress information entries in the video file;

[0229] In response to the product addition operation for the video file, set corresponding recommended products for the two progress information respectively.

[0230] Furthermore, the video file in the video publishing interface is displayed, as well as the recommended time points in the video file. The recommended time points are the recommended start and / or end times of the progress information.

[0231] The recommended time points include at least one of the following: audio pause time points in the video file, scene transition time points, time points where the main content of the scene changes, and splicing time points of video segments marked in the video file.

[0232] It should be noted that, in different implementations, the recommended video can also be implemented as a way to display advertising information when the video is paused. For example, the first frame of the recommended video and the first conversion entry corresponding to the first recommended product can be displayed on the paused video screen, and the steps described in the various embodiments above can be executed (e.g., ...). Figure 3 Step 520 in the text); Recommended videos are also known as video pause ads.

[0233] Recommended videos can also be implemented as incentivized advertisements that allow users to access items within the application by watching recommended videos. This could involve interrupting the application's target service, displaying the first frame of the recommended video and the first conversion entry point corresponding to the first recommended product, and executing the steps described in the various embodiments above (e.g., ...). Figure 3 Step 520 in the text); recommended videos are also known as incentivized ads.

[0234] For example, in a game application, the target service is a game-related service, such as using virtual items or acquiring virtual goods; in a video playback application, the target service is a multimedia service, such as searching for and playing videos. This application does not limit the type of target service. For instance, the target service is provided by a client installed on a terminal, and the client corresponds to an application. The target service is also called the application running service or running service.

[0235] In some examples, the target service is a restricted service; for instance, the terminal does not have permission to execute the target service when performing this step. Taking the use of virtual items in a game application as an example, the terminal does not have permission to execute the use of virtual items (e.g., the number of virtual items held is insufficient). For example, interrupting the target service can be implemented by pausing the target service, preventing it from being started, or terminating the target service. Interrupting the target service can keep the target service in a state where it is no longer being executed.

[0236] In one example, the target service is a continuous virtual shooting game in a virtual environment. Once the virtual shooting items are exhausted, the continuous virtual shooting service's permissions are restricted, pausing its execution, but it does not exit the game within the virtual environment. In another example, the target service is a virtual item throwing game in a virtual environment. When the number of virtual items held is 0, the virtual item throwing service's permissions are restricted, preventing it from being started (i.e., unable to throw virtual items). In yet another example, the target service is a video playback service. If the current video exceeds the preview playback range and the terminal does not have permission to play the full video, the video playback service's permissions are restricted, either pausing the current video or terminating it by exiting the current video.

[0237] It should be noted that at least one of the video streaming ads, splash screen ads, video pause ads, and rewarded ads mentioned above can be applied to... Figure 9 The corresponding embodiments are not subject to any limiting provisions in this application.

[0238] Figure 11 A structural block diagram of an information processing apparatus provided in an exemplary embodiment of this application is shown. The apparatus includes:

[0239] Display module 810 is used to display the first frame of the recommended video and the first conversion entry corresponding to the first recommended product. The recommended video is used to display at least two recommended products, and the first frame is used to display the first recommended product among the at least two recommended products.

[0240] The display module 810 is further configured to, in response to a trigger operation on the playback progress area of ​​the recommended video, display a second frame of the recommended video and a second conversion entry corresponding to the second recommended product among the at least two recommended products. The second frame is used to display the second recommended product, wherein the playback progress area displays prompt cards for the at least two recommended products.

[0241] In an optional implementation of this embodiment, the display module 810 is further configured to:

[0242] Displays the playback progress area of ​​the recommended video, the playback progress area including progress sub-areas corresponding to the at least two recommended products respectively;

[0243] In response to the trigger operation triggered on the playback progress area, the second frame of the recommended video and the second conversion entry are displayed; the trigger operation indicates that the effective position belongs to the second progress sub-area corresponding to the second recommended product.

[0244] In an optional implementation of this embodiment, the triggering operation includes a click operation; the display module 810 is further configured to:

[0245] In response to the click operation on the second progress sub-region, the second frame of the recommended video and the second conversion entry are displayed; the second frame is the first frame in the second video segment, and the second video segment is the video segment in the recommended video corresponding to the second progress sub-region.

[0246] In an optional implementation of this embodiment, the triggering operation includes a drag-and-drop operation; the display module 810 is further configured to:

[0247] In response to the drag operation with the end position on the second progress sub-region, the second frame of the recommended video and the second conversion entry are displayed; the second frame is the video frame in the recommended video corresponding to the end position of the drag operation.

[0248] In an optional implementation of this embodiment, the playback progress area includes a progress sub-area displaying a prompt card for recommended products; the prompt card includes at least one of the following: the name, performance parameters, value information, appearance, and evaluation information of the recommended product.

[0249] In an optional implementation of this embodiment, the display module 810 is further configured to:

[0250] Obtain the historical behavior information of the current account on the terminal;

[0251] In response to the fact that the viewing frequency of product information of the first type in the historical behavior information exceeds a first frequency threshold, the prompt card belonging to the first type is displayed around the progress sub-area included in the playback progress area.

[0252] In an optional implementation of this embodiment, the display module 810 is further configured to:

[0253] Obtain the historical behavior information of the current account on the terminal;

[0254] Based on the historical behavior information, the first recommended product is determined from the at least two recommended products, and the first screen frame and the first conversion entry are displayed.

[0255] In an optional implementation of this embodiment, the historical behavior information is used to indicate viewing information of at least one historically followed product. The historical behavior information includes at least one of the following: shopping information of the current account, viewing information of historically recommended videos, interaction information of historically recommended videos, search information of the historically followed product, and access information of the product's store. The display module 810 is further used for:

[0256] If the viewing frequency of a first historically followed product exceeds a second frequency threshold as indicated by the historical behavior information, a first recommended product belonging to the same product type as the first historically followed product is identified from the at least two recommended products.

[0257] In an optional implementation of this embodiment, the first frame is the first frame in the first video segment, and the first video segment is a video segment in the recommended video that displays the first recommended product.

[0258] In an optional implementation of this embodiment, a processing module 820 is further included, which is used to perform conversion processing on the second recommended product based on the second conversion entry point. The conversion processing includes at least one of displaying interactive information of the second recommended product, jumping to the purchase interface of the second recommended product, and jumping to the introduction interface of the second recommended product.

[0259] In an optional implementation of this embodiment, the display module 810 is further configured to display a video publishing interface, the video publishing interface including the video file of the recommended video;

[0260] The processing module 820 is further configured to, in response to the annotation operation on the video file, set at least two progress information items in the video file;

[0261] The processing module 820 is also configured to, in response to the product addition operation of the video file, set corresponding recommended products for the two progress information respectively.

[0262] In an optional implementation of this embodiment, the display module 810 is further configured to:

[0263] The video file in the video publishing interface is displayed, as well as the recommended time points in the video file. The recommended time points are recommended information for the start time and / or end time of the progress information.

[0264] The recommended time points include at least one of the following: audio pause time points in the video file, scene transition time points, time points where the main content of the scene changes, and splicing time points of video segments marked in the video file.

[0265] Figure 12 A structural block diagram of an information processing apparatus provided in an exemplary embodiment of this application is shown.

[0266] The device includes:

[0267] Display module 850 is used to display the recommended video and the first conversion entry corresponding to the first recommended product. The recommended video is used to display at least two recommended products, including the first recommended product and the second recommended product.

[0268] The display module 850 is further configured to respond to a product follow operation on the second recommended product in the recommended video by displaying a second conversion entry corresponding to the second recommended product, wherein the playback progress area of ​​the recommended video displays prompt cards for the at least two recommended products.

[0269] In an optional implementation of this embodiment, the product attention operation includes an eye-tracking gaze operation; the display module 850 is further configured to:

[0270] In response to the eye-tracking gaze operation on the display position of the second recommended product in the recommended video, the second conversion entry corresponding to the second recommended product is displayed.

[0271] In an optional implementation of this embodiment, the display module 850 is further configured to:

[0272] In response to the eye-tracking gaze operation received by the terminal reaching the gaze condition, the second conversion entry corresponding to the second recommended product is displayed;

[0273] The gaze condition includes at least one of the following: the continuous gaze time on the display position of the second recommended product reaches a first duration, and the cumulative gaze time on the display position of the second recommended product within the first time period reaches a second duration.

[0274] In an optional implementation of this embodiment, the product attention operation includes a touch operation; the display module 850 is further configured to:

[0275] In response to the touch operation on the display position of the second recommended product in the recommended video, the second conversion entry corresponding to the second recommended product is displayed.

[0276] In an optional implementation of this embodiment, the display module 850 is further configured to:

[0277] The recommended video is displayed to jump to the third frame, which is the first frame of the third video segment in the recommended video used to display the second recommended product.

[0278] In an optional implementation of this embodiment, the playback progress area includes progress sub-areas corresponding to the at least two recommended products, and the progress sub-areas include prompt cards for the recommended products; the prompt cards include at least one of the following: the name, performance parameters, value information, appearance, and evaluation information of the recommended products.

[0279] In an optional implementation of this embodiment, a processing module 860 is further included, which is used to perform conversion processing on the second recommended product based on the second conversion entry point. The conversion processing includes at least one of displaying interactive information of the second recommended product, jumping to the purchase interface of the second recommended product, and jumping to the introduction interface of the second recommended product.

[0280] It should be noted that the device provided in the above embodiments is only illustrated by the division of the above functional modules when implementing its functions. In actual applications, the above functions can be assigned to different functional modules according to actual needs, that is, the content structure of the device can be divided into different functional modules to complete all or part of the functions described above.

[0281] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments of the relevant method; the technical effects achieved by each module performing its operation are the same as the technical effects in the embodiments of the relevant method, and will not be elaborated here.

[0282] This application also provides a computer device, which includes a processor and a memory, wherein the memory stores a computer program; the processor is used to execute the computer program in the memory to implement the information processing methods provided in the above-described method embodiments.

[0283] Figure 13 A structural block diagram of a terminal provided in an exemplary embodiment of this application is shown. The terminal 1900 may be a smartphone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III), MP4 player (Moving Picture Experts Group Audio Layer IV), laptop computer, or desktop computer. The terminal 1900 may also be referred to as user equipment, portable terminal, laptop terminal, desktop terminal, or other names.

[0284] Typically, terminal 1900 includes a processor 1901 and a memory 1902. Processor 1901 may include one or more processing cores, such as a quad-core processor or an octa-core processor. Processor 1901 may be implemented using at least one hardware form selected from DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 1901 may also include a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state. In some embodiments, processor 1901 may integrate a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the screen. In some embodiments, processor 1901 may also include an AI (Artificial Intelligence) processor, which handles computational operations related to machine learning.

[0285] The memory 1902 may include one or more computer-readable storage media, which may be non-transitory. The memory 1902 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1902 are used to store at least one instruction, which is executed by the processor 1901 to implement the information processing method provided in the method embodiments of this application.

[0286] In some embodiments, the terminal 1900 may also optionally include a peripheral device interface 1903 and at least one peripheral device. The processor 1901, memory 1902, and peripheral device interface 1903 can be connected via a bus or signal line. Each peripheral device can be connected to the peripheral device interface 1903 via a bus, signal line, or circuit board. Specifically, the peripheral device includes at least one of the following: a radio frequency circuit 1904, a touch display screen 1905, a camera assembly 1906, an audio circuit 1907, and a power supply 1908.

[0287] Peripheral interface 1903 can be used to connect at least one I / O (Input / Output) related peripheral device to processor 1901 and memory 1902. In some embodiments, processor 1901, memory 1902 and peripheral interface 1903 are integrated on the same chip or circuit board; in some other embodiments, any one or two of processor 1901, memory 1902 and peripheral interface 1903 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0288] The radio frequency (RF) circuit 1904 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1904 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1904 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals back into electrical signals. Optionally, the RF circuit 1904 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 1904 can communicate with other terminals through at least one wireless communication protocol. This wireless communication protocol includes, but is not limited to: the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1904 may also include circuitry related to NFC (Near Field Communication), which is not limited in this application.

[0289] The touch display screen 1905 is used to display a UI (User Interface). This UI may include graphics, text, icons, videos, and any combination thereof. The touch display screen 1905 also has the energy to collect touch signals on or above its surface. These touch signals can be input as control signals to the processor 1901 for processing. In this case, the touch display screen 1905 can also be used to provide virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there may be one touch display screen 1905, which is used as the front panel of the terminal 1900; in other embodiments, there may be at least two touch display screens, respectively disposed on different surfaces of the terminal 1900 or in a folded design; in still other embodiments, the touch display screen 1905 may be a flexible display screen, disposed on a curved surface or a folded surface of the terminal 1900. Furthermore, the touch display screen 1905 may also be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. The touch display 1905 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0290] The camera assembly 1906 is used to acquire images or videos. Optionally, the camera assembly 1906 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is located on the front panel of the terminal, and the rear-facing camera is located on the back of the terminal. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, a wide-angle camera, and a telephoto camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, panoramic shooting for VR (Virtual Reality) shooting, or other fusion shooting functions by fusion of the main camera and the wide-angle camera. In some embodiments, the camera assembly 1906 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm-light flash and a cool-light flash, which can be used for light compensation at different color temperatures.

[0291] The audio circuit 1907 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, converting them into electrical signals that are input to the processor 1901 for processing, or to the radio frequency circuit 1904 for voice communication. For stereo sound acquisition or noise reduction purposes, multiple microphones may be used, each positioned at a different location on the terminal 1900. The microphone may also be an array microphone or an omnidirectional microphone. The speaker is used to convert electrical signals from the processor 1901 or the radio frequency circuit 1904 into sound waves. The speaker may be a conventional diaphragm speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into audible sound waves but also into inaudible sound waves for purposes such as distance measurement. In some embodiments, the audio circuit 1907 may also include a headphone jack.

[0292] Power supply 1908 is used to power the various components in terminal 1900. Power supply 1908 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When power supply 1908 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is a battery that is charged via a wired line, and a wireless rechargeable battery is a battery that is charged via a wireless coil. The rechargeable battery can also be used to support fast charging technology.

[0293] In some embodiments, the terminal 1900 further includes one or more sensors 1909. The one or more sensors 1909 include, but are not limited to: an accelerometer 1910, a gyroscope 1911, a pressure sensor 1912, an optical sensor 1913, and a proximity sensor 1914.

[0294] Accelerometer 1910 can detect the magnitude of acceleration on the three coordinate axes of a coordinate system established by terminal 1900. For example, accelerometer 1910 can be used to detect the components of gravitational acceleration on the three coordinate axes. Processor 1901 can control touchscreen 1905 to display the user interface in landscape or portrait view based on the gravitational acceleration signal collected by accelerometer 1910. Accelerometer 1910 can also be used for game or user motion data acquisition. Gyroscope 1911 can detect the orientation and rotation angle of terminal 1900. Gyroscope 1911 can work in conjunction with accelerometer 1910 to acquire 3D user actions on terminal 1900. Based on the data collected by gyroscope 1911, processor 1901 can perform the following functions: motion sensing (e.g., changing the UI based on user tilt), image stabilization during shooting, game control, and inertial navigation.

[0295] The pressure sensor 1912 can be disposed on the side bezel of the terminal 1900 and / or on the lower layer of the touch display screen 1905. When the pressure sensor 1912 is disposed on the side bezel of the terminal 1900, it can detect the user's grip signal on the terminal 1900, and the processor 1901 can perform left / right hand recognition or quick operation based on the grip signal collected by the pressure sensor 1912. When the pressure sensor 1912 is disposed on the lower layer of the touch display screen 1905, the processor 1901 can control the operable controls on the UI interface based on the user's pressure operation on the touch display screen 1905. The operable controls include at least one of button controls, scroll bar controls, icon controls, and menu controls.

[0296] An optical sensor 1913 is used to collect ambient light intensity. In one embodiment, the processor 1901 can control the display brightness of the touch screen 1905 based on the ambient light intensity collected by the optical sensor 1913. Specifically, when the ambient light intensity is high, the display brightness of the touch screen 1905 is increased; when the ambient light intensity is low, the display brightness of the touch screen 1905 is decreased. In another embodiment, the processor 1901 can also dynamically adjust the shooting parameters of the camera assembly 1906 based on the ambient light intensity collected by the optical sensor 1913.

[0297] The proximity sensor 1914, also known as a distance sensor, is typically located on the front panel of the terminal 1900. The proximity sensor 1914 is used to detect the distance between the user and the front of the terminal 1900. In one embodiment, when the proximity sensor 1914 detects that the distance between the user and the front of the terminal 1900 is gradually decreasing, the processor 1901 controls the touchscreen display 1905 to switch from a screen-on state to a screen-off state; when the proximity sensor 1914 detects that the distance between the user and the front of the terminal 1900 is gradually increasing, the processor 1901 controls the touchscreen display 1905 to switch from a screen-off state to a screen-on state.

[0298] Those skilled in the art will understand that the above structure does not constitute a limitation on the terminal 1900, and may include more or fewer components than illustrated, or combine certain components, or employ different component arrangements.

[0299] In an exemplary embodiment, a chip is also provided, the chip including programmable logic circuitry and / or program instructions, which, when the chip is run on a computer device, are used to implement the information processing method described above.

[0300] In an exemplary embodiment, a computer program product is also provided, comprising computer instructions stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium and executes the computer instructions to implement the information processing methods provided in the above-described method embodiments.

[0301] In an exemplary embodiment, a computer-readable storage medium is also provided, which stores a computer program that is loaded and executed by a processor to implement the information processing methods provided in the above-described method embodiments.

[0302] Those skilled in the art will understand that all or part of the steps of the above embodiments can be implemented by hardware or by a program instructing related hardware. The program can be stored in a computer-readable storage medium, such as a read-only memory, a disk, or an optical disk.

[0303] Those skilled in the art will recognize that the functions described in the embodiments of this application in one or more of the above examples can be implemented using hardware, software, firmware, or any combination thereof. When implemented using software, these functions can be stored in a computer-readable medium or transmitted as one or more instructions or code on a computer-readable medium. Computer-readable media include computer storage media and communication media, wherein communication media include any medium that facilitates the transfer of a computer program from one place to another. Storage media can be any available medium that can be accessed by a general-purpose or special-purpose computer.

[0304] The above description is merely an optional embodiment of this application and is not intended to limit this application. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this application should be included within the protection scope of this application.

Claims

1. An information processing method, characterized in that, The method includes: The first frame of the recommended video and the first conversion entry corresponding to the first recommended product are displayed. The recommended video is used to display at least two recommended products, and the first frame is used to display the first recommended product among the at least two recommended products. In response to a trigger operation on the playback progress area of ​​the recommended video, a second frame of the recommended video and a second conversion entry corresponding to the second recommended product among the at least two recommended products are displayed. The second frame is used to display the second recommended product, wherein the playback progress area displays prompt cards for the at least two recommended products.

2. The method according to claim 1, characterized in that, The step of displaying a second frame of the recommended video and a second conversion entry corresponding to the second recommended product among the at least two recommended products in response to a trigger operation on the recommended video includes: Displays the playback progress area of ​​the recommended video, the playback progress area including progress sub-areas corresponding to the at least two recommended products respectively; In response to the trigger operation triggered on the playback progress area, the second frame of the recommended video and the second conversion entry are displayed; the trigger operation indicates that the effective position belongs to the second progress sub-area corresponding to the second recommended product.

3. The method according to claim 2, characterized in that, The triggering operation includes a click operation; the response to the triggering operation triggered on the playback progress area, displaying the second frame of the recommended video and the second conversion entry, includes: In response to the click operation on the second progress sub-region, the second frame of the recommended video and the second conversion entry are displayed; the second frame is the first frame in the second video segment, and the second video segment is the video segment in the recommended video corresponding to the second progress sub-region.

4. The method according to claim 2, characterized in that, The triggering operation includes a drag operation; the response to the triggering operation triggered on the playback progress area, displaying the second frame of the recommended video and the second conversion entry, includes: In response to the drag operation with the end position on the second progress sub-region, the second frame of the recommended video and the second conversion entry are displayed; the second frame is the video frame in the recommended video corresponding to the end position of the drag operation.

5. The method according to claim 2, characterized in that, The playback progress area includes a progress sub-area that displays a prompt card for recommended products; the prompt card includes at least one of the following: the name, performance parameters, value information, appearance, and evaluation information of the recommended product.

6. The method according to claim 5, characterized in that, The area displaying the playback progress of the recommended video includes: Obtain the historical behavior information of the current account on the terminal; In response to the fact that the viewing frequency of product information of the first type in the historical behavior information exceeds a first frequency threshold, the prompt card belonging to the first type is displayed around the progress sub-area included in the playback progress area.

7. The method according to any one of claims 1 to 6, characterized in that, The first frame of the recommended video and the first conversion entry point corresponding to the first recommended product include: Obtain the historical behavior information of the current account on the terminal; Based on the historical behavior information, the first recommended product is determined from the at least two recommended products, and the first screen frame and the first conversion entry are displayed.

8. The method according to claim 7, characterized in that, The historical behavior information is used to indicate viewing information of at least one of the previously followed products. The historical behavior information includes at least one of the following: shopping information of the current account, viewing information of previously recommended videos, interaction information of previously recommended videos, search information of the previously followed products, and access information of the product stores. The step of determining the first recommended product from the at least two recommended products based on the historical behavior information includes: If the viewing frequency of a first historically followed product exceeds a second frequency threshold as indicated by the historical behavior information, a first recommended product belonging to the same product type as the first historically followed product is identified from the at least two recommended products.

9. The method according to claim 7, characterized in that, The first frame is the first frame in the first video segment, and the first video segment is a video segment in the recommended video that displays the first recommended product.

10. The method according to any one of claims 1 to 6, characterized in that, The method further includes: Based on the second conversion entry point, a conversion process is performed on the second recommended product. The conversion process includes at least one of displaying interactive information of the second recommended product, jumping to the purchase interface of the second recommended product, and jumping to the introduction interface of the second recommended product.

11. The method according to any one of claims 1 to 6, characterized in that, The method further includes: Display a video publishing interface, which includes the video files of the recommended videos; In response to the annotation operation on the video file, at least two progress information items are set in the video file; In response to the product addition operation of the video file, corresponding recommended products are set for the two progress information respectively.

12. The method according to claim 11, characterized in that, The video publishing interface includes: The video file in the video publishing interface is displayed, as well as the recommended time points in the video file. The recommended time points are recommended information for the start time and / or end time of the progress information. The recommended time points include at least one of the following: audio pause time points in the video file, scene transition time points, time points where the main content of the scene changes, and splicing time points of video segments marked in the video file.

13. An information processing method, characterized in that, The method includes: The video displays a first conversion entry point corresponding to the recommended video and the first recommended product. The recommended video is used to display at least two recommended products, including the first recommended product and the second recommended product. In response to a product follow operation on the second recommended product in the recommended video, a second conversion entry corresponding to the second recommended product is displayed, wherein the playback progress area of ​​the recommended video displays prompt cards for the at least two recommended products.

14. The method according to claim 13, characterized in that, The product attention operation includes eye-tracking gaze; the response to the product attention operation on the second recommended product in the recommended video, displaying the second conversion entry corresponding to the second recommended product, includes: In response to the eye-tracking gaze operation on the display position of the second recommended product in the recommended video, the second conversion entry corresponding to the second recommended product is displayed.

15. The method according to claim 14, characterized in that, The step of displaying the second conversion entry corresponding to the second recommended product in response to the eye-tracking gaze operation at the display position of the second recommended product in the recommended video includes: In response to the eye-tracking gaze operation received by the terminal reaching the gaze condition, the second conversion entry corresponding to the second recommended product is displayed; The gaze condition includes at least one of the following: the continuous gaze time on the display position of the second recommended product reaches a first duration, and the cumulative gaze time on the display position of the second recommended product within the first time period reaches a second duration.

16. The method according to claim 13, characterized in that, The product following operation includes a touch operation; the response to the product following operation on the second recommended product in the recommended video, displaying the second conversion entry corresponding to the second recommended product, includes: In response to the touch operation on the display position of the second recommended product in the recommended video, the second conversion entry corresponding to the second recommended product is displayed.

17. The method according to any one of claims 13 to 16, characterized in that, The method further includes: The recommended video is displayed to jump to the third frame, which is the first frame of the third video segment in the recommended video used to display the second recommended product.

18. The method according to any one of claims 13 to 16, characterized in that, The playback progress area includes progress sub-areas corresponding to the at least two recommended products, and the progress sub-areas include prompt cards for the recommended products; the prompt cards include at least one of the following: the name, performance parameters, value information, appearance, and evaluation information of the recommended products.

19. The method according to any one of claims 13 to 16, characterized in that, The method further includes: Based on the second conversion entry point, a conversion process is performed on the second recommended product. The conversion process includes at least one of displaying interactive information of the second recommended product, jumping to the purchase interface of the second recommended product, and jumping to the introduction interface of the second recommended product.

20. An information processing device, characterized in that, The device includes: The display module is used to display the first frame of the recommended video and the first conversion entry corresponding to the first recommended product. The recommended video is used to display at least two recommended products, and the first frame is used to display the first recommended product among the at least two recommended products. The display module is further configured to respond to a trigger operation on the playback progress area of ​​the recommended video to display a second frame of the recommended video and a second conversion entry corresponding to the second recommended product among the at least two recommended products. The second frame is used to display the second recommended product, wherein the playback progress area displays prompt cards for the at least two recommended products.

21. An information processing device, characterized in that, The device includes: The display module is used to display the first conversion entry corresponding to the recommended video and the first recommended product. The recommended video is used to display at least two recommended products, including the first recommended product and the second recommended product. The display module is further configured to respond to a product follow operation on the second recommended product in the recommended video by displaying a second conversion entry corresponding to the second recommended product, wherein the playback progress area of ​​the recommended video displays prompt cards for the at least two recommended products.

22. A computer device, characterized in that, The computer device includes: a processor and a memory, wherein the memory stores at least one program; the processor is configured to execute the at least one program in the memory to implement the information processing method as described in any one of claims 1 to 19.

23. A computer-readable storage medium, characterized in that, The readable storage medium stores executable instructions, which are loaded and executed by a processor to implement the information processing method as described in any one of claims 1 to 19.

24. A computer program product, characterized in that, The computer program product includes computer instructions stored in a computer-readable storage medium, and a processor reads from and executes the computer instructions to implement the information processing method as described in any one of claims 1 to 19.

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