Processing method and device based on promotion information, equipment and storage medium

Abstract

The application relates to a processing method and device based on promotion information, equipment and a storage medium. The method comprises the following steps: displaying a first content page; the display content of the first content page comprises a current total resource amount of promotion information; in response to an interaction notification for first promotion information, displaying an updated total resource amount of promotion information after resource transfer of the current total resource amount; and in response to a trigger notification of associated services of the first promotion information, displaying a second updated total resource amount of promotion information after resource transfer of the updated total resource amount. The method can improve resource utilization.

Description

Technical Field

[0001] This application relates to the field of Internet technology, and in particular to a method, apparatus, device, and storage medium for processing promotional information. Background Technology

[0002] In today's era of deepening digital operations for enterprises, WeChat Work plays a crucial role in helping businesses expand their reach and acquire customers. Adding WeChat friends through WeChat Work has become one of the core methods for many companies to grow their customer base.

[0003] WeChat Work offers a customer acquisition assistant tool that groups multiple customer service representatives into a single web link. When a WeChat user clicks this link, a customer service representative is randomly assigned, and the user is shown the option to add the representative, the company information, and an "Add to Contacts" button. The user then directly clicks "Add to Contacts" to add the representative as a friend. This customer acquisition assistant link can also be used as a regular webpage for WeChat advertising; clicking the ad directly opens the customer service representative's page.

[0004] However, the current model of using WeChat's customer acquisition assistant to add WeChat friends has the drawback of wasting resources. Summary of the Invention

[0005] Therefore, it is necessary to provide a method, apparatus, device, and storage medium for processing promotional information that can improve resource utilization in response to the above-mentioned technical problems.

[0006] Firstly, this application provides a method for processing promotional information, applied to a first terminal. The method includes:

[0007] Display the first content page; the content displayed on the first content page includes the total amount of current promotional resources for the promotional information;

[0008] In response to the interactive notification for the first promotional information, display an updated total promotional resource amount after resource transfer based on the current total promotional resource amount;

[0009] In response to a trigger notification for the associated service of the first promotion information, the total promotion resources for the second update are displayed after the resource transfer for the first update of the total promotion resources.

[0010] In one embodiment, before displaying the first content page, the method further includes:

[0011] The second content page is displayed; the content displayed on the second content page includes authorization prompts and guidance for authorized associated services;

[0012] In response to a triggered action following an authorization prompt, a graphical code is displayed for authorization confirmation;

[0013] In response to the authorization notification following the authorization operation for the graphic code, the associated service management portal is displayed on the second content page.

[0014] In one embodiment, the associated service includes a service that communicates in real time with the service object of the service provider corresponding to the promotional information. Before displaying the first content page, the method further includes:

[0015] In response to a triggered operation on the associated service management entry, a third content page corresponding to the associated service is displayed, and a service creation prompt guide for the associated service is shown on the third content page;

[0016] In response to the prompts and instructions for creating a service, the service session group corresponding to the service provider is determined. The service session group includes multiple service object identifiers.

[0017] In one embodiment, in response to an operation prompted by a service creation guide, after determining the service session group corresponding to the service provider, wherein the service session group includes multiple service object identifiers, the method further includes:

[0018] The second content page displays information about the created service session groups, which includes candidate links corresponding to the service session groups. These candidate links are used to identify the service session groups corresponding to the promotional information.

[0019] In one embodiment, before displaying the first content page, the method further includes:

[0020] In response to a modification operation on the service session group information, a fourth content page for the service session group is displayed; the content displayed on the fourth content page includes the area where the service object identifier of the service session group is modified.

[0021] In one embodiment, the associated service includes a purchase service on an online sales platform where the promotional object corresponding to the promotional information is located. Before displaying the first content page, the method further includes:

[0022] In response to a triggered operation targeting the associated service management entry, the fifth content page corresponding to the associated service is displayed, and the creation and purchase service prompts for the associated service are shown on the fifth content page.

[0023] In response to the prompts and instructions for creating a purchase service, the associated promotional object group corresponding to the online sales platform is identified. The purchase session group includes multiple associated promotional object identifiers.

[0024] In one embodiment, the first promotional information includes candidate links and multimedia promotional information. Before displaying the first content page, the method further includes:

[0025] The sixth content page is displayed; the content displayed on the sixth content page includes the promotional material area and the landing page area;

[0026] In response to the upload operation for multimedia promotional information, the multimedia promotional information is displayed in the promotional materials area;

[0027] In response to an edit action on a candidate link, display the candidate link in the onboarding page area;

[0028] In response to the operation of generating the first promotional information, a data packet corresponding to the first promotional information is generated based on the multimedia promotional information and candidate links.

[0029] In one embodiment, the process of displaying the total resources for the secondary update promotion includes:

[0030] The system receives a trigger notification from the promotion information server. The trigger notification is generated by the promotion information server upon receiving callback information from the service provider server corresponding to the associated service. The callback information is generated by the service provider server after verifying the verification key in the first promotion information and passing the verification.

[0031] Based on the resource transfer amount corresponding to the associated service carried in the trigger notification, the total resource amount of the first update promotion is transferred to obtain the total resource amount of the second update promotion, and the total resource amount of the second update promotion is displayed.

[0032] Secondly, this application provides a method for processing promotional information, applied to a second terminal, the method comprising:

[0033] The first content page containing the first promotional information is displayed on the first client.

[0034] In response to the triggered action for the first promotional message, the service recipient addition page is displayed;

[0035] In response to the service object addition operation triggered on the service object addition page, an instant messaging page for the service object is displayed on the second client; the first client and the second client are different clients.

[0036] In one embodiment, following the triggering operation on the first promotional information, the method further includes:

[0037] An interactive message for the first promotional information is sent to the promotional information server, so that the promotional information server determines the amount of resource transfer corresponding to the first promotional information based on the interactive message, transfers the amount of resource transfer from the current total promotional resources, and obtains an updated total promotional resources; and an interactive notification for the first promotional information is sent to the first terminal used for promotional information management, so that the updated total promotional resources carried in the interactive notification are displayed on the first terminal.

[0038] In one embodiment, in response to the service object addition operation corresponding to the associated service triggered on the service object addition page, the method further includes:

[0039] A trigger information for the associated service of the first promotion information is sent to the promotion information server, so that the promotion information server determines the secondary resource transfer amount for the associated service based on the trigger information, transfers the secondary resource transfer amount from the total promotion resource amount of the first update, and obtains the total promotion resource amount of the second update; and a trigger notification for the associated service of the first promotion information is sent to the first terminal used for promotion information management, so that the total promotion resource amount of the second update carried in the trigger notification is displayed on the first terminal.

[0040] In one embodiment, in response to the service object addition operation corresponding to the associated service triggered on the service object addition page, the method further includes:

[0041] A trigger message for the associated service of the first promotional information is sent to the service provider server, so that the service provider server determines the secondary resource transfer amount for the associated service based on the trigger message, determines the callback information based on the secondary resource transfer amount, and sends the callback information to the promotional information server, so that the promotional information server transfers the secondary resource transfer amount from the total promotional resource amount of the first update based on the secondary resource transfer amount for the first promotional information carried in the callback information, and obtains the total promotional resource amount of the second update; and a trigger notification for the associated service of the first promotional information is sent to the first terminal used for promotional information management, so that the total promotional resource amount of the second update is displayed on the first terminal.

[0042] Thirdly, this application provides a method for processing promotional information, applied to a promotional information server, the method comprising:

[0043] Obtain the interaction information of the second terminal with respect to the first promotion information, determine the resource transfer amount corresponding to the first promotion information based on the interaction information, transfer the resource transfer amount from the current total promotion resources, and obtain an updated total promotion resources.

[0044] Send an interactive notification for the first promotional information to the first terminal used for promotional information management, so that the total amount of updated promotional resources carried in the interactive notification can be displayed on the first terminal;

[0045] Obtain the trigger information of the associated service of the second terminal for the first promotion information, determine the secondary resource transfer amount for the associated service based on the trigger information, transfer the secondary resource transfer amount from the total resource amount of the first update promotion, and obtain the total resource amount of the second update promotion.

[0046] Send a trigger notification to the first terminal for the associated service of the first promotion information, so that the total amount of secondary updated promotion resources carried in the trigger notification can be displayed on the first terminal.

[0047] In one embodiment, the first promotion information includes the account information and candidate links of the corresponding promoter, and the associated service includes a service that communicates in real time with the service object of the service provider's server. The system obtains trigger information for the associated service of the second terminal for the first promotion information, determines the secondary resource transfer amount for the associated service based on the trigger information, and transfers the secondary resource transfer amount from the total promotion resource amount of the first update to obtain the total promotion resource amount for the second update, including:

[0048] Send a key retrieval request to the service provider's server to generate a verification key corresponding to the key retrieval request from the service provider's server;

[0049] The verification key and account information are concatenated onto the candidate link to obtain the target link;

[0050] The target link is sent to the second terminal. After the second terminal establishes a real-time communication service with the service object through the target link, the verification key is verified by the service provider's server. After the service provider's server verifies the key, the callback information sent by the service provider's server is received.

[0051] Based on the secondary resource transfer amount carried in the callback information for the first promotion information, the secondary resource transfer amount is transferred from the total promotion resource amount of the first update to obtain the total promotion resource amount of the second update.

[0052] In one embodiment, the above-mentioned initiating a key acquisition request to the service provider server to generate a verification key corresponding to the key acquisition request from the service provider server includes:

[0053] Receive the interaction notification sent by the second terminal regarding the first promotional information, and initiate a key acquisition request to the service provider's server based on the interaction notification.

[0054] In one embodiment, before sending the interactive notification for the first promotional information to the first terminal for promotional information management, the method further includes:

[0055] Receive a trigger notification from the first terminal regarding the authorization prompt, and display a graphic code for authorization confirmation on the first terminal;

[0056] Send an authorization notification to the first terminal after the authorization operation is performed on the graphic code, so that the associated service management entry can be displayed on the second content page of the first terminal.

[0057] Fourthly, this application provides a method for processing promotional information, applied to a service provider's server. The method includes:

[0058] Obtain the trigger information for the associated service related to the first promotional information sent by the second terminal;

[0059] The amount of secondary resource transfer for the associated service is determined based on the trigger information, and the callback information is determined based on the amount of secondary resource transfer.

[0060] The callback information is sent to the promotion information server, so that the promotion information server can transfer the secondary resource transfer amount from the total promotion resource amount of the first update based on the secondary resource transfer amount for the first promotion information carried in the callback information, and obtain the total promotion resource amount of the second update; and send a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management, so as to display the total promotion resource amount of the second update on the first terminal; the total promotion resource amount of the first update is displayed by the first terminal for the current total promotion resource amount after the promotion information server sends the interactive notification for the first promotion information to the first terminal.

[0061] In one embodiment, the first promotional information includes the account information and candidate links of the corresponding promoter, and the associated service includes a service that communicates in real time with the service object of the service provider's server. Before obtaining the trigger information of the associated service for the first promotional information sent by the second terminal, the method further includes:

[0062] Obtain the key acquisition request sent by the promotion information server and generate a verification key corresponding to the key acquisition request;

[0063] The verification key is sent to the promotion information server, which then concatenates the verification key and account information into the candidate link to obtain the target link; the target link is then sent to the second terminal.

[0064] In one embodiment, the association service includes a service that communicates in real time with the service object of the service provider's server, and obtains trigger information for the association service related to the first promotional information sent by the second terminal, including:

[0065] After the second terminal establishes a real-time communication service with the service object through the target link, it obtains the trigger information of the associated service for the first promotional information sent by the second terminal.

[0066] The amount of secondary resource transfer for the associated service is determined based on the trigger information, and the callback information is determined based on the amount of secondary resource transfer, including:

[0067] The verification key in the target link is verified. After the verification is successful, the amount of secondary resource transfer for the associated service is determined based on the trigger information, and the callback information is determined based on the amount of secondary resource transfer.

[0068] Fifthly, this application also provides a processing device based on promotional information, applied to a first terminal, the device comprising:

[0069] The first display module is used to display the first content page; the content displayed on the first content page includes the current total amount of promotional resources for the promotional information;

[0070] The first response module is used to respond to interactive notifications for the first promotion information and display an updated total promotion resource amount after resource transfer for the current total promotion resource amount;

[0071] The second response module is used to respond to the trigger notification of the associated service for the first promotion information and display the total promotion resources for the second update after the resource transfer for the first update of the total promotion resources.

[0072] Sixthly, this application also provides a processing device based on promotional information, applied to a second terminal, the device comprising:

[0073] The display module is used to display a first content page containing the first promotional information on the first client.

[0074] The first response module is used to respond to the triggered operation for the first promotional information and display the service object addition page;

[0075] The second response module is used to respond to the service object addition operation corresponding to the associated service triggered on the service object addition page, and to display the instant messaging page for the service object on the second client; the first client and the second client are different clients.

[0076] Seventhly, this application also provides a processing apparatus based on promotional information, applied to a promotional information server. The apparatus includes:

[0077] The first acquisition module is used to acquire the interaction information of the second terminal in response to the first promotion information, determine the resource transfer amount corresponding to the first promotion information based on the interaction information, transfer the resource transfer amount from the current total promotion resource amount, and obtain an updated total promotion resource amount.

[0078] The first sending module is used to send an interactive notification for the first promotional information to the first terminal used for promotional information management, so as to display the total amount of updated promotional resources carried in the interactive notification on the first terminal.

[0079] The second acquisition module is used to acquire the trigger information of the associated service of the second terminal for the first promotion information, determine the secondary resource transfer amount for the associated service based on the trigger information, transfer the secondary resource transfer amount from the total resource amount of the first update promotion, and obtain the total resource amount of the second update promotion.

[0080] The second sending module is used to send the first promotional information to the first terminal.

[0081] Eighthly, this application also provides a processing apparatus based on promotional information, applied to a service provider's server, the apparatus comprising:

[0082] The acquisition module is used to acquire the trigger information of the associated service for the first promotional information sent by the second terminal;

[0083] The determination module determines the amount of secondary resource transfer for the associated service based on the trigger information, and determines the callback information based on the amount of secondary resource transfer.

[0084] The sending module is used to send callback information to the promotion information server, so that the promotion information server can transfer the secondary resource transfer amount from the total promotion resource amount updated in the first update based on the secondary resource transfer amount carried in the callback information for the first promotion information, and obtain the total promotion resource amount updated in the second update; and send a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management, so as to display the total promotion resource amount updated in the second update on the first terminal; the total promotion resource amount updated in the first update is displayed by the first terminal for the current total promotion resource amount after the promotion information server sends the interactive notification for the first promotion information to the first terminal.

[0085] Ninthly, this application also provides a computer device. The computer device includes a memory and a processor, the memory storing a computer program, and the processor executing the computer program to perform the following steps:

[0086] Display the first content page; the content displayed on the first content page includes the total amount of current promotional resources for the promotional information;

[0087] In response to the interactive notification for the first promotional information, display an updated total promotional resource amount after resource transfer based on the current total promotional resource amount;

[0088] In response to a trigger notification for the associated service of the first promotion information, the total promotion resources for the second update are displayed after the resource transfer for the first update of the total promotion resources.

[0089] Tenthly, this application also provides a computer-readable storage medium. The computer-readable storage medium stores a computer program thereon, which, when executed by a processor, performs the following steps:

[0090] Display the first content page; the content displayed on the first content page includes the total amount of current promotional resources for the promotional information;

[0091] In response to the interactive notification for the first promotional information, display an updated total promotional resource amount after resource transfer based on the current total promotional resource amount;

[0092] In response to a trigger notification for the associated service of the first promotion information, the total promotion resources for the second update are displayed after the resource transfer for the first update of the total promotion resources.

[0093] Eleventhly, this application also provides a computer program product. The computer program product includes a computer program that, when executed by a processor, performs the following steps:

[0094] Display the first content page; the content displayed on the first content page includes the total amount of current promotional resources for the promotional information;

[0095] In response to the interactive notification for the first promotional information, display an updated total promotional resource amount after resource transfer based on the current total promotional resource amount;

[0096] In response to a trigger notification for the associated service of the first promotion information, the total promotion resources for the second update are displayed after the resource transfer for the first update of the total promotion resources.

[0097] The aforementioned method, apparatus, equipment, and storage medium for processing promotional information display a first content page. The content displayed on the first content page includes the current total promotional resources for the promotional information; in response to an interactive notification regarding the first promotional information, it displays an updated total promotional resource volume after resource transfer for the current total promotional resources; and in response to a trigger notification regarding a related service of the first promotional information, it displays a second updated total promotional resource volume after resource transfer for the first updated total promotional resources. In traditional promotional resource management models, resources are scattered across multiple systems, requiring advertisers to frequently switch between different platforms to obtain resource data, resulting in low management efficiency, delayed dynamic monitoring of resources, and potential deviations due to untimely data synchronization. This application embodiment centrally displays all promotional resources on a single content page, including the current total promotional resources, the first updated total promotional resources, and the second updated total promotional resources, enabling advertisers to monitor resource dynamic changes in real time and improving the convenience and accuracy of resource management. Based on this, advertisers can dynamically adjust their promotional strategies according to resource consumption trends, rationally allocate promotional resources, and ensure the continuity and effectiveness of their campaign plans. In addition, by planning recharge strategies in advance, promoters can avoid insufficient resources affecting promotional results or waste caused by long-term idle resources, thereby reducing ineffective consumption and improving resource utilization. Attached Figure Description

[0098] Figure 1 This is an application environment diagram of a promotion information-based processing method in one embodiment;

[0099] Figure 2 This is a flowchart illustrating a method for processing promotional information in one embodiment;

[0100] Figure 3 This is a schematic diagram of the promoter page of the first content page in a method for processing promotional information in one embodiment;

[0101] Figure 4 This is a schematic diagram of the second terminal page in a method for processing promotional information in one embodiment;

[0102] Figure 5 This is a schematic diagram of the promoter page of the first content page in another embodiment of the processing method based on promotional information;

[0103] Figure 6 This is a schematic diagram of the second terminal page in another embodiment of the processing method based on promotional information;

[0104] Figure 7 This is a schematic diagram of the second terminal page in another embodiment of the processing method based on promotional information;

[0105] Figure 8 This is a schematic diagram of the promoter page of the first content page in another embodiment of the processing method based on promotional information;

[0106] Figure 9 This is a schematic diagram of the promoter page of the second content page in one embodiment of the promotion information processing method;

[0107] Figure 10 This is a schematic diagram of the promoter page of the second content page in another embodiment of the promotion information processing method;

[0108] Figure 11 This is a schematic diagram of the promoter page of the third content page in one embodiment of the promotion information processing method;

[0109] Figure 12 This is a schematic diagram of the promoter page of the third content page in another embodiment of the promotion information processing method;

[0110] Figure 13 This is a schematic diagram of the promoter page of the third content page in another embodiment of the promotion information processing method;

[0111] Figure 14 This is a schematic diagram of the promoter page of the third content page in another embodiment of the promotion information processing method;

[0112] Figure 15 This is a schematic diagram of the promoter page of the second content page in one embodiment of the promotion information processing method;

[0113] Figure 16 This is a schematic diagram of the promoter page of the fourth content page in one embodiment of the promotion information processing method;

[0114] Figure 17 This is a schematic diagram of the promoter page of the sixth content page in one embodiment of the promotion information processing method;

[0115] Figure 18 This is a flowchart illustrating a method for processing promotional information in another embodiment;

[0116] Figure 19 This is a flowchart illustrating a method for processing promotional information in yet another embodiment;

[0117] Figure 20 This is a flowchart illustrating a method for processing promotional information in yet another embodiment;

[0118] Figure 21 This is a schematic diagram of the interactive process of a promotional information processing method;

[0119] Figure 22 This is a schematic diagram illustrating the interaction process between a promotion information server and a service provider server in a promotion information processing method.

[0120] Figure 23 This is a structural block diagram of a processing device based on promotional information in one embodiment;

[0121] Figure 24 This is a structural block diagram of a processing device based on promotional information in another embodiment;

[0122] Figure 25 This is a structural block diagram of a processing device based on promotional information in another embodiment;

[0123] Figure 26 This is a structural block diagram of a processing device based on promotional information in another embodiment;

[0124] Figure 27 This is an internal structural diagram of a computer device in one embodiment. Detailed Implementation

[0125] To make the objectives, technical solutions, and advantages of this application clearer, the following detailed description is provided in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative and not intended to limit the scope of this application.

[0126] The promotional information processing method provided in this application can be applied to, for example... Figure 1 In the application environment shown, the first terminal 102 communicates with the promotion information server 104 via a network, the promotion information server 104 communicates with the service provider server 106 via a network, and the second terminal 108 communicates with both the service provider server 106 and the promotion information server 104. The first data storage system can store the data that the promotion information server 104 needs to process; the first data storage system can be integrated onto the promotion information server 104 or located in the cloud. The second data storage system can store the data that the service provider server 106 needs to process; the second data storage system can be integrated onto the service provider server 106 or located in the cloud.

[0127] The first terminal 102 has the function of displaying a first content page, the content of which may include the current total promotional resources for the promotional information. When the target audience corresponding to the second terminal 108 retrieves the promotional information, the promotional information server 104 pushes the first promotional information to the users who received the promotional information. When the target audience corresponding to the second terminal 108 browses the promotional information, the promotional information server 104 obtains this browsing behavior and sends an interactive notification for the first promotional information to the first terminal 102 based on the browsing behavior. In response to the interactive notification for the first promotional information, the first terminal 102 displays an updated total promotional resource after resource transfer for the current total promotional resources.

[0128] After the service provider server 106 establishes contact with the target audience through the associated service, it feeds back the relevant information to the promotion information server 104. Upon receiving the feedback, the promotion information server 104 recalculates the resource transfer of the total promotion resources for the first update, obtaining the total promotion resources for the second update, and sends a trigger notification for the associated service of the first promotion information to the first terminal 102. Upon receiving the trigger notification, the first terminal 102 displays the total promotion resources for the second update after the resource transfer of the total promotion resources for the first update.

[0129] The first terminal 102 and the second terminal 108 can be, but are not limited to, various desktop computers, laptops, smartphones, tablets, IoT devices and portable wearable devices. The IoT devices can be smart speakers, smart TVs, smart air conditioners, smart in-vehicle devices, etc.

[0130] In one embodiment, such as Figure 2 As shown, a method for processing promotional information is provided, which can be applied to... Figure 1 Taking the first terminal as an example, the explanation includes the following steps:

[0131] Step S201: Display the first content page; the content displayed on the first content page includes the current total amount of promotional resources for the promotional information.

[0132] The first content page is a display page on the first terminal. It's understood that the first terminal isn't limited to displaying the first content page; it can also include various other functional pages such as resource operation pages and user management pages. The first content page primarily displays the account resource volume corresponding to the promotional information. For example, on an online marketing platform, the first content page will visually present the total remaining promotional resources of the promoter's account, that is, the total amount of resources currently available for the account, including but not limited to shared resources and available resources.

[0133] Promotional information refers to the information generated and delivered around resource promotion services. These resource promotion services can take many forms, such as promoting specific products, services, or promotional activities. Promotional information is the content used to describe and promote these promoted items. It's understandable that promotional information includes not only text descriptions but also images, videos, and other formats, with the aim of attracting the attention of the target audience and guiding them to participate in related promotional activities. For example, in an application that provides promotional services to merchants, promotional information consists of the promotional copy and images used by merchants to advertise their own products.

[0134] The current total promotional resources represent the total amount of resources currently available for promotional activities. This total resource amount signifies the scale of funds that can be invested in promotional activities. It's understood that the current total promotional resources will dynamically change as promotional activities unfold, resources are used, and replenished. For example, in an online advertising scenario, the advertiser will deposit a certain amount of resources for online advertising promotion. This resource amount is the initial value of the current total promotional resources. As online advertising progresses, the promotional information server corresponding to the first terminal will update this resource amount in real time based on the consumption of advertising resources and send it to the first terminal, thus displaying the remaining amount of resources available for promotion on the first terminal.

[0135] In one exemplary embodiment, the promotion information server can parse the promotion information to obtain the current total promotional resources and related promotional attribute information corresponding to the promotional information. Through data transmission and display logic, it presents a first content page on a first terminal and displays the current total promotional resources. In another exemplary embodiment, the first terminal can also be triggered to display the first content page via data interaction with other related systems. These other related systems include, for example, an advertising acquisition system and an object behavior analysis system. These systems transmit relevant data to the first terminal, prompting it to obtain and display the current total promotional resources for the promotional information.

[0136] In the specific implementation process, after the first terminal obtains the current total promotional resources, it displays a first content page within the first terminal. The first content page may include a specific display area of ​​the first terminal's main web page, or it may include a corresponding display portion of the web page of a sub-module application within the first terminal. Optionally, the first content page may occupy the main display area of ​​the entire first terminal's page, or it may be presented in a suitable location as a pop-up page or overlay; this embodiment of the present disclosure does not impose any limitations on this.

[0137] For example, refer to Figure 3 As shown, Figure 3 This is a schematic diagram of the promoter's page in the first content page of the promotion information processing method. Figure 3 In this embodiment, the total available balance is the current total amount of promotional resources. Specifically, the total available balance = account available balance + shared balance. The account available balance may include the promoter's virtual currency, bonus currency, credit currency, and recharged cash. The shared balance can be a balance shared by multiple promoter accounts; when the current promoter account is insufficient, the shared balance can continue to be used. Figure 3 The current total promotional resources amount to 50 yuan. Promoters can also top up their account balance via bank transfer or online payment.

[0138] Step S203: In response to the interactive notification for the first promotion information, display an updated total promotion resource quantity after resource transfer for the current total promotion resource quantity.

[0139] The first promotional message refers to the set of information pushed to the target audience during a specific promotional campaign. It can cover the characteristics, advantages, and promotional content of a product or service, aiming to attract the attention of the target audience and guide their participation in the promotional activity. For example, in the promotion of an electronic product, the first promotional message might include introductions to new product features and limited-time special offers.

[0140] Interactive notifications are messages generated and transmitted by the promotional information server after a target audience performs a specific action (such as clicking, long-pressing, or swiping) on ​​a primary promotional message. The purpose of interactive notifications is to relay the target audience's action to the promotional information server, thereby triggering a series of subsequent promotion-related processes. For example, when a target audience clicks on a product's promotional information, the promotional information server generates an interactive notification and sends it to the first user. Figure 4 As shown, Figure 4 This is a schematic diagram of the second terminal page in the promotional information processing method. Figure 4 On the second device used by the target audience, the target audience can click "Learn More" or click on the ad content itself.

[0141] An updated total promotional resource amount is the new resource quantity obtained based on the current total promotional resource amount after a resource transfer operation is completed. It reflects the latest state of the promotional information after an adjustment. After a resource transfer, a new updated total promotional resource amount will be generated to reflect the dynamic changes in promotional resources.

[0142] In one exemplary embodiment, the promotion information server may be equipped with an interaction notification monitoring port to continuously acquire various interactive behaviors of the target audience corresponding to the second terminal in response to the first promotion information. When the target audience interacts with the first promotion information, such as clicking, long-pressing, or performing specific gesture operations, the promotion information server will receive the interaction information corresponding to these interactive behaviors in real time.

[0143] After receiving the interaction information, the promotion information server can parse and process it to identify the specific information contained within, such as a unique identifier corresponding to the first promotional information. Next, based on the parsed identifier, the server queries its associated resource database to locate and retrieve the current total promotional resources corresponding to that first promotional information. The server can then use a suitable calculation model to calculate the current total promotional resources and deduct the amount of resources transferred by browsing the first promotional information.

[0144] After resource transfer calculations, the promotion information server generates a new resource quantity value, which is an update to the total promotion resource quantity. The promotion information server records this new value in the first data storage system, overwriting the original current total promotion resource quantity data to ensure the real-time nature and consistency of resource data.

[0145] Simultaneously, after the promotion information server generates an updated total promotion resource quantity, it generates an interactive notification and sends this notification to the first terminal. For example, this interactive notification may include an updated total promotion resource quantity and a display instruction. The display instruction specifies the exact display location, display format (number, chart, progress bar, etc.), and possible animation effects of the updated total promotion resource quantity on the first content page.

[0146] After receiving the interactive notification from the promotion information server, the first terminal can update the first content page using the front-end rendering engine according to the notification. For example, if the first content page is a specific display area of ​​the main web page of the first terminal application, the rendering engine will update the total promotion resources in one update to the corresponding display position; if it is the web page of a sub-module program within the application, the sub-module program will refresh the display of the corresponding part according to the instructions.

[0147] like Figure 5 As shown, Figure 5 This is a schematic diagram of the promoter's page in the first content page of the promotion information processing method. After the target audience corresponding to the second terminal generates various interactive behaviors in response to the first promotion information, the promotion information server transfers the amount generated by the interactive behaviors, that is, it transfers the current total promotion resources to obtain an updated total promotion resources, which is then displayed on the first terminal. Figure 5 In this case, assuming the transfer amount is 1 yuan, the total resource amount for one update promotion is 49 yuan.

[0148] Step S205: In response to the trigger notification for the associated service of the first promotion information, display the total promotion resources for the second update after the resource transfer for the total promotion resources updated once.

[0149] Among these, related services are functions associated with the primary promotional information. These services aim to further enhance the promotional effect and increase interaction and engagement between the target audience and the promotional information. Related services may include product trials, consultation and answers, and after-sales service appointments. For example, when promoting a fitness equipment, related services could include providing free online fitness courses and equipment usage training.

[0150] The total resource amount for a second update promotion is the new resource amount obtained after a resource transfer operation based on the total resource amount for a first update promotion.

[0151] In one exemplary embodiment, after receiving a trigger operation from the second terminal for the associated service, the promotion information server calculates the total promotion resource amount for the first update, that is, it transfers the resource amount generated by the associated service from the total promotion resource amount for the first update, which is the total promotion resource amount for the second update. The promotion information server updates the total promotion resource amount for the second update to the first data storage system, overwriting the original total promotion resource amount data for the first update, ensuring the real-time performance and consistency of the data.

[0152] Simultaneously, after the promotion information server generates the second update of the total promotion resources, it generates an interactive notification and sends this notification to the first terminal. For example, this interactive notification may include the second update of the total promotion resources and display instructions. The display instructions specify the exact display location, display format (number, chart, progress bar, etc.), and possible animation effects of the second update of the total promotion resources on the first content page.

[0153] After receiving the interactive notification from the promotion information server, the first terminal can update its content page using its own front-end rendering engine based on the notification. For example, if the first content page is a specific display area of ​​the main webpage of the first terminal application, the rendering engine will update the total promotion resources for the second update to the corresponding display position; if it is a webpage of a sub-module program within the application, the sub-module program will refresh the corresponding display area according to the instructions.

[0154] In a specific implementation, if the target audience clicks "Learn More" or clicks on the advertisement content itself on the second terminal, they will be redirected to a page such as... Figure 6 As shown on the "Add to Contacts" page, after clicking "Add to Contacts," the target audience can add contacts to, for example... Figure 7 The contact list shown corresponds to the customer service representative.

[0155] like Figure 8 As shown, after the promotion information server receives the trigger operation for the associated service from the second terminal, it calculates the total promotion resource amount for the first update, that is, it transfers the resource amount generated by the associated service from the total promotion resource amount for the first update, which is the total promotion resource amount for the second update, and displays it on the first terminal. Figure 8 In this case, assuming the transfer amount is 1 yuan, the total resource amount for the second update promotion is 48 yuan.

[0156] The aforementioned method for processing promotional information displays a first content page. The content displayed on the first content page includes the current total promotional resources for the promotional information; in response to an interactive notification regarding the first promotional information, it displays an updated total promotional resource volume after resource transfer for the current total promotional resources; and in response to a trigger notification regarding a related service of the first promotional information, it displays a second updated total promotional resource volume after resource transfer for the first updated total promotional resources. In traditional promotional resource management models, resources are scattered across multiple systems, requiring advertisers to frequently switch between different platforms to obtain resource data, resulting in low management efficiency, delayed dynamic monitoring of resources, and potential deviations due to untimely data synchronization. This embodiment of the application centrally displays all promotional resources on a single content page, including the current total promotional resources, the first updated total promotional resources, and the second updated total promotional resources, enabling advertisers to monitor resource dynamics in real time and improving the convenience and accuracy of resource management. Based on this, advertisers can dynamically adjust their promotional strategies according to resource consumption trends, rationally allocate promotional resources, and ensure the continuity and effectiveness of their campaign plans. In addition, by planning recharge strategies in advance, promoters can avoid insufficient resources affecting promotional results or waste caused by long-term idle resources, thereby reducing ineffective consumption and improving resource utilization.

[0157] In one embodiment, before displaying the first content page, the method further includes:

[0158] The second content page is displayed; the content displayed on the second content page includes authorization prompts and guidance for authorized related services.

[0159] In response to a trigger action following an authorization prompt, a graphical code is displayed for authorization confirmation.

[0160] In response to the authorization notification following the authorization operation for the graphic code, the associated service management portal is displayed on the second content page.

[0161] The second content page is a display page for the first terminal, similar to the first content page but with different functions. It primarily presents information related to authorized associated services and serves as the page for interaction between the promotion information server and the service provider server regarding the authorization process for associated services.

[0162] Authorization prompts are part of the content displayed on the second content page, used to guide advertisers to perform specific actions. For example, authorization prompts may be specific buttons, links, or specific gestures within designated areas.

[0163] A graphic code is a specific pattern or code used for authorization verification, typically a QR code or barcode. By scanning the graphic code, one can access the authorization verification page or complete the authorization process.

[0164] An authorization notification is a feedback message generated and sent by the promotion information server after the promoter completes the authorization process via a graphic code. It indicates that the promoter has successfully completed the authorization process for the associated service.

[0165] In one exemplary embodiment, the first terminal may send a request to the promotion information server to obtain a second content page based on the promoter's operation or a preset process. This request may carry the promoter's identifier, the current business scenario identifier, and device information, etc. For example, when the promoter enters a business process related to the authorization of associated services, the first terminal automatically initiates this request.

[0166] Upon receiving a request, the promotional information server retrieves the second content page data and authorization prompts / guidelines corresponding to the associated service authorization from its database. The promotional information server then integrates this content, including text, images, styles, and other elements, to form complete page display data.

[0167] The promotional information server transmits the integrated second content page data to the first terminal via network communication protocols. Upon receiving the data, the first terminal uses its own page rendering engine to render the second content page based on the style and layout information in the data. Authorization prompts can be clearly and explicitly displayed in prominent locations on the page, such as highlighted text boxes or animated prompt areas, making it easy for the promoter to view and understand.

[0168] When the promoter performs a triggering action, such as clicking a specific button or link in the authorization prompt, or performing a specific gesture operation (such as long press, double-tap, etc.) in a designated area, the first terminal obtains the operation event. For example, Figure 9 As shown, Figure 9 This is a schematic diagram of the promoter's page in the second content page of the promotion information processing method, where the authorization prompt guide is a guide icon reminding the promoter to grant authorization.

[0169] After receiving the triggered operation event, the first terminal encapsulates the relevant operation information into a data request packet and sends it to the promotion information server via an internal network communication protocol. Upon receiving the request packet, the promotion information server verifies the information within, confirming the legitimacy of the operation's source and whether the promoter has the authority to obtain the graphic code. For example, it checks whether the promoter has completed the necessary preliminary registration process and whether they meet the target user conditions for the promotional activity authorized for this associated service.

[0170] After successful verification, the promotion information server generates a graphic code for authorization confirmation based on preset graphic code generation rules and the promoter's corresponding user information. This graphic code data, along with related display instructions, is then transmitted back to the first terminal via the network. Upon receiving the graphic code data and display instructions, the first terminal uses front-end page rendering technology to display the graphic code for authorization confirmation at a designated location on the second content page. The display instructions may include information such as the size, position, color of the graphic code, and whether animation effects are needed, ensuring the graphic code is presented clearly and prominently to the promoter, facilitating subsequent scanning and authorization. For example, ... Figure 10 As shown, Figure 10 This is a schematic diagram of the promoter page of the second content page in the promotion information processing method, including the graphic code.

[0171] The Associated Services Management portal is a feature displayed on the second content page after the advertiser has completed authorization. Through this portal, advertisers can manage authorized associated services, such as viewing service usage records, modifying, pausing, or terminating services.

[0172] After receiving the authorization notification, the promotion server queries the promoter's user information database based on the promoter's account identifier in the notification. Simultaneously, it retrieves the relevant attributes and configuration information of the associated service from the service management database based on the associated service information. By matching the account information with the associated service information, the promotion server can determine the promoter's authorization status and related permissions for the specific associated service.

[0173] Based on the matching results of user and service information, the promotion server generates display code for the associated service management entry point according to preset page layout and style rules. The style of the associated service management entry point can include buttons, links, or specific icons, and its color, size, and position attributes will be set according to the design style and user experience requirements of the second content page. For example, a button with the words "Associated Service Management" will be generated, its color will match the main color of the second content page, its size will be appropriate, and it will be placed in a prominent position on the second content page for easy operation by the promoter.

[0174] After generating the display code for the associated service management entry, the promotion server sends a data packet containing this code and page update instructions to the first terminal responsible for displaying the second content page. Upon receiving the data packet from the promotion server, the first terminal updates the second content page in real time using its page rendering engine, according to the page update instructions. During the update process, the associated service management entry is accurately rendered to the designated location on the second content page. At this point, the promoter can see the newly displayed associated service management entry on the second content page. Clicking this entry will take them to the associated service management page, where they can perform operations such as viewing service details, adjusting service settings, and viewing usage records for authorized associated services.

[0175] In this embodiment, a second content page is displayed. The content displayed on the second content page includes authorization prompts and guidance for authorized associated services. In response to the triggering operation of the authorization prompts and guidance, a graphic code for authorization confirmation is displayed. In response to the authorization notification after the authorization operation is performed on the graphic code, the associated service management entry is displayed on the second content page. Through the authorization operation, an association can be established between the service provider's server and the promotion information server. This association allows the total amount of secondary updated promotional resources, which originally needed to be displayed on the terminal page corresponding to the service provider's server, to be presented on the first terminal corresponding to the service provider's server. This allows the promoter to grasp the changes in resources on the first terminal and plan recharge strategies in advance based on the current total amount of promotional resources and consumption trends, reducing idle or ineffective consumption of account resources, thereby improving resource utilization.

[0176] In one embodiment, the associated service includes a service that enables real-time communication with the service recipient corresponding to the promotional information. Before displaying the first content page, the method further includes:

[0177] In response to a triggered operation targeting the associated service management entry, a third content page corresponding to the associated service is displayed, showing a service creation prompt guide for the associated service.

[0178] In response to the prompts and instructions for creating a service, the service session group corresponding to the service provider is determined. The service session group includes multiple service object identifiers.

[0179] Among them, the triggering operation is the operation performed by the promoter on the management entry of the associated service, such as clicking, to enter the management page of the associated service.

[0180] The third content page is the page displayed on the first terminal after the promoter triggers the associated service management entry. This page is used to display specific content related to the associated services and is a page for the promoter to further understand and operate the associated services.

[0181] The service creation prompts are information displayed on the third-party content page to guide advertisers on how to create services related to the associated services. They may include operation steps, precautions, required information, etc., to help advertisers successfully complete service creation.

[0182] The service provider is the entity that provides related services. It can be an organization or an individual, and is responsible for providing services and managing related service session groups.

[0183] A service session group is a collection managed by the service provider that contains multiple service object identifiers and is used to organize and manage service-related sessions and interactions.

[0184] Service object identifiers are symbols or codes used to uniquely identify service objects, such as service object accounts or numbers. Service object identifiers can be used to identify and manage the relevant information and interactions of each service object in the service session group.

[0185] In one exemplary embodiment, the first terminal acquires the promoter's operations on the second content page. When it detects that the promoter has triggered an operation on the associated service management entry, it sends a request to the promotion information server to obtain data from the third content page corresponding to the associated service. The promotion information server, based on the request, retrieves relevant data from its database, including page layout, text content, images, etc., and returns the data to the first terminal. After receiving the data, the first terminal uses its own page rendering function to display the third content page.

[0186] After the third content page is successfully displayed, the first terminal, based on the settings in the page data, displays a service creation prompt guide at a designated location on the page. The prompt guide can be presented in the form of text, icons, animations, etc., so that the promoter can see and understand how to create the service. For example... Figure 11 As shown, the service creation prompt can be an icon with a "+", and promoters can click the "+" to create a service.

[0187] In the specific implementation process, the first terminal obtains various operations performed by the promoter on the third content page in response to the service creation prompts. During the creation of a service session group, the promoter may input relevant information. For example, the first terminal will provide a convenient selection page, which may be in the form of a list listing numerous service object identifiers. The promoter can select multiple service providers that they wish to include in the same service session group by checking boxes, long-pressing to select, or using specific gestures.

[0188] After the promoter clicks "+" to create a service, the promoter can... Figure 12 Select the corresponding service provider on the page shown. For example... Figure 13 As shown, Figure 13 For multiple service providers that have already selected the same service session group.

[0189] In the specific implementation process, after selecting a service provider, the promoter can also name this service session group. The first terminal will display an input box on the page where the user enters a name such as "Beauty Promotion Service Group" or "Technology Product After-Sales Support Group" to facilitate quick identification and management of the service session group later. Figure 14 As shown, in Figure 14 Enter the name of the service session group on the page.

[0190] In this embodiment, in response to a trigger operation on the associated service management entry point, a third content page corresponding to the associated service is displayed, showing a service creation prompt guide for the associated service. In response to an operation on the service creation prompt guide, a service session group corresponding to the service provider is determined, and this service session group includes multiple service object identifiers. By determining the service session group, service providers can be rationally allocated, reducing resource waste or uneven distribution and improving service utilization. Furthermore, the promoter can manage its corresponding service providers on the third content page by managing service object identifiers, enabling dynamic adjustment of service session groups and flexibly responding to changes in business needs.

[0191] In one embodiment, in response to an operation prompted by a service creation prompt, after determining the service session group corresponding to the service provider, where the service session group includes multiple service object identifiers, the method further includes:

[0192] The second content page displays information about the created service session groups, which includes candidate links corresponding to the service session groups. These candidate links are used to identify the service session groups corresponding to the promotional information.

[0193] The service session group information includes relevant data about created service session groups, such as the name, description, creation time, and candidate links corresponding to the service session group.

[0194] In one exemplary embodiment, after the promoter clicks the "Create" button on the third-party content page, a service session group is sent to the service provider's server. The service provider's server generates candidate links based on this service session group. After the promoter closes the third-party content page, such as... Figure 15 As shown, the second content page displays information about the created service session groups. The service session group information includes candidate links corresponding to the service session groups. These candidate links are used to identify the service session groups corresponding to the promotional information.

[0195] For details on the specific implementation process, please refer to [link / reference]. Figure 15 The second content page can also display the identifier, creation time, and number of service providers corresponding to the candidate link. Figure 15 In the text, 7777 is the identifier corresponding to the candidate link, cawcdebbc5b7dcf926 is part of the content of the candidate link, 2024-07-28 22:24:58 is the creation time, and 1 is the number of service providers.

[0196] In this embodiment, the created service session group information is displayed on the second content page. This information includes candidate links corresponding to the service session groups, which are used to identify the service session groups corresponding to the promotional information. The centralized display of created service session group information and corresponding candidate links on the second content page provides promoters with a convenient one-stop information access method. Promoters do not need to search through multiple pages or systems for relevant content; they can directly and quickly locate the required information on the second content page.

[0197] In one embodiment, before displaying the first content page, the method further includes:

[0198] In response to a modification operation on the service session group information, a fourth content page for the service session group is displayed; the content displayed on the fourth content page includes the area where the service object identifier of the service session group is modified.

[0199] The modification operation is a change request initiated by the promoter for the service session group information, such as changing the name of the service session group or adjusting the service objects contained therein. The purpose is to update the membership composition of the existing service session group.

[0200] The fourth content page is the page displayed after the first terminal responds to the modification operation. It is used to allow the promoter to modify the service session group. The fourth content page can contain various functional areas and operation elements related to modifying the service session group.

[0201] In one exemplary embodiment, the first terminal acquires the promotional activity performed by the promoter on a second content page. When the promoter performs a modification operation on service session group information, such as long-pressing the service session group name area and selecting the "Modify" option, the first terminal acquires this operation event and encapsulates the acquired modification operation information into a data request packet. This data packet not only contains the user's operation type (such as modifying the name, adding or removing service object identifiers, etc.), but also carries the complete identification information of the service session group to be modified, so that the promotion information server can identify the target service session group. Subsequently, the first terminal sends the data request packet to the promotion information server via a network communication protocol.

[0202] In a specific embodiment, see below. Figure 15 As shown, clicking the "Modify" option will display a page where you can modify the service objects for this service session group, which is the fourth content page. The fourth content page is as follows... Figure 16 As shown, advertisers can select their target audience on the fourth content page.

[0203] After receiving the modification request from the first terminal, the promotion information server retrieves information about the service session group from the first data storage system based on the service session group identifier in the modification request, including the identifiers of all currently included service objects. Then, the promotion information server generates the corresponding page data according to the preset fourth content page template and the user's modification operation type.

[0204] The promotion information server transmits the generated fourth content page data back to the first terminal via the network. Upon receiving the data, the first terminal invokes its own page rendering engine and displays the fourth content page according to the layout and style information in the received data. At this point, the promoter can see a specially designated area on the page for modifying the service object identifiers of the service session group. This area displays existing service object identifiers in a list format, with a delete button next to each identifier; it also includes an input box for adding new service object identifiers and a confirm button, facilitating the promoter's modification of service object identifiers.

[0205] In this embodiment, in response to a modification operation on the service session group information, a fourth content page for the service session group is displayed. The content displayed on the fourth content page includes an area for modifying the service object identifier of the service session group. By modifying the service object identifier on the fourth content page, the promoter can quickly adjust the service objects of the service session group according to actual needs, without having to create new session groups, thus reducing management complexity.

[0206] In one embodiment, the associated service may further include purchasing services on the online sales platform where the promotional object corresponding to the promotional information is located. Before displaying the first content page, the method further includes:

[0207] In response to a triggered operation targeting the associated service management entry, the fifth content page corresponding to the associated service is displayed, showing a prompt and guide to create and purchase the associated service.

[0208] In response to the prompts and instructions for creating a purchase service, the associated promotional object group corresponding to the online sales platform is identified. The purchase session group includes multiple associated promotional object identifiers.

[0209] Online sales platforms are network platforms that provide online trading functions for goods or services, or platforms that provide online service transactions, and the target audience sells on these platforms.

[0210] Purchasing services are services provided by online sales platforms to target audiences for purchasing promotional items, including but not limited to order placement processes, payment method selection, and order tracking.

[0211] The fifth content page is the first page displayed after the promoter triggers the associated service management entry, and it is used to display content related to the purchased service.

[0212] A group of associated promotional objects is a collection of multiple associated promotional object identifiers. These promotional objects usually have some kind of relationship, such as belonging to the same brand or the same category, which facilitates unified management and operation of the purchase services of related promotional objects.

[0213] Purchase session groups are collections used to organize and manage interactions related to purchasing services. They contain multiple associated promotional object identifiers and allow for centralized processing of related promotional objects during the purchase process.

[0214] Associated promotion object identifiers are symbols or codes used to uniquely identify associated promotion objects. These identifiers can be used to identify and manage the relevant information and transaction operations of each promotion object in the purchase session group.

[0215] In one exemplary embodiment, when the promoter performs a trigger operation on the associated service management entry, the first terminal receives the trigger operation and sends a retrieval request to the promotion information server. Upon receiving the retrieval request, the promotion information server retrieves the fifth content page data related to the purchased service from the first data storage system, including the page layout, text content, and specific information regarding the creation of a purchase service prompt. This data is then transmitted back to the first terminal via the network. Upon receiving the data, the first terminal loads and displays the fifth content page using its own page rendering engine.

[0216] After the fifth content page is successfully displayed, the first terminal displays a guide to creating a purchase service in the relevant area of ​​the fifth content page, based on the settings in the page data. This guide can be presented in various forms, such as text, icons, and animations, detailing how to create a purchase service. For example, it may prompt users to select the category of the promotional target they wish to purchase, explain the steps of the purchase process, and remind them of important points, ensuring the target audience understands and can proceed with the subsequent actions.

[0217] During the process of determining the associated promotion target group, the advertiser can input relevant information. For example, the first terminal will provide a convenient selection page, which may be in the form of a list listing many associated promotion target icons. The advertiser can select multiple associated promotion targets that they wish to include in the same associated promotion target group by checking boxes, long-pressing to select, or using specific gestures.

[0218] After selecting the associated promotional target identifier, the user also needs to name this associated promotional target group. The first terminal will pop up an input box on the fifth content page, where the promoter enters a name such as "beauty products" or "technology products" to facilitate quick identification and management of the associated promotional target group later.

[0219] In this embodiment, in response to a trigger operation targeting the associated service management entry, a fifth content page corresponding to the associated service is displayed. This fifth content page shows a prompt for creating and purchasing services for the associated service. In response to the operation targeting the prompt for creating and purchasing services, the associated promotional object group corresponding to the online sales platform is determined. This purchase session group includes multiple associated promotional object identifiers. By providing a prompt for creating and purchasing services on the fifth content page, the target audience can more intuitively understand how to create and manage purchase services, reducing operational complexity. Furthermore, by determining the associated promotional object group corresponding to the online sales platform, the target audience can more accurately locate the associated promotional objects, thereby improving the utilization rate and effectiveness of promotional information.

[0220] In one embodiment, the first promotional information includes candidate links and multimedia promotional information. Before displaying the first content page, the method further includes:

[0221] The sixth content page is displayed; the content displayed on the sixth content page includes the promotional material area and the landing page area.

[0222] In response to the upload of multimedia promotional information, the multimedia promotional information is displayed in the promotional materials area.

[0223] In response to an edit action on a candidate link, display the candidate link in the onboarding page area.

[0224] In response to the operation of generating the first promotional information, a data packet corresponding to the first promotional information is generated based on the multimedia promotional information and candidate links.

[0225] The sixth content page is used to create and edit the first promotional information, providing the promoter with an operation page to input and manage the promotional materials and information corresponding to the first promotional information.

[0226] The promotional materials area is located on the sixth content page. It is mainly used to display and manage various materials used in promotional activities, such as multimedia promotional information like images, videos, and audio, allowing promoters to intuitively view and adjust the uploaded promotional materials.

[0227] The landing page area is another section of the sixth content page, used to display and edit guiding content related to promotional information, such as candidate links. The landing page area allows advertisers to set information to guide the target audience's behavior, directing them to specific pages or services.

[0228] Multimedia promotional information includes promotional content in various media formats (such as images, videos, audio, animation, etc.). It attracts the attention of the target audience through rich presentation formats and is an important component of primary promotional information, used to convey product or service information and advantages to the target audience.

[0229] A data package is a collection of data generated by packaging all relevant content of the first promotional information (multimedia promotional information, promoter account information, candidate links, and other relevant configuration information) in a specific data format.

[0230] In an exemplary embodiment, the promotion information server can obtain the page layout settings of the sixth content page and the relevant attribute information of the promotion material area and the guide page area by parsing the configuration information related to the sixth content page. Through data transmission and display logic, the server can present the sixth content page and display its promotion material area and guide page area on the first terminal.

[0231] In another exemplary embodiment, the first terminal may be triggered to display the sixth content page via data interaction with other related systems. These other related systems include, for example, a page content management system and a user interface preference analysis system. These systems transmit relevant data to the first terminal, prompting it to acquire and display the sixth content page, which includes a promotional material area and a guide page area.

[0232] In the specific implementation process, after the first terminal obtains the data related to the sixth content page, it displays the sixth content page within the first terminal. The content displayed on the sixth content page includes a promotional material area and a guide page area, which can be located in a specific display area of ​​the main web page of the first terminal, or in a corresponding display section of the web page of a sub-module application within the first terminal. Optionally, the promotional material area and the guide page area can occupy an appropriate proportion of the sixth content page, or they can be presented as pop-up pages or overlays in appropriate positions on the sixth content page; this embodiment does not impose any limitations on this.

[0233] In the specific implementation process, such as Figure 17 As shown, the advertiser selects to upload multimedia promotional information in the promotional materials area, such as by clicking the "Upload Multimedia" button and selecting files (images, videos, audio, etc.) from the first terminal. Then, the first terminal displays the multimedia promotional information in the promotional materials area according to a preset display style. For example, images are displayed as thumbnails, and videos are displayed as covers with play buttons.

[0234] like Figure 17 As shown, the promoter can edit candidate links in the landing page area, such as entering or copying and pasting candidate links into the landing page area. Figure 16 The candidate link is: http: / / work.einqq.com / ca / cawcdebbc56b7dcf92?comp.scene=ENCY3iLJX7jsWoiQ.

[0235] When the promoter performs an operation to generate the first promotional information on the first terminal, such as clicking the "submit" button, the first terminal integrates and assembles the collected multimedia promotional information and candidate links according to a preset data packet format. Then, the assembled first promotional information data packet is sent to the promotional information server via the network. After receiving the data packet, the promotional information server stores it in the first data storage system for subsequent use in pushing promotional information and related data analysis.

[0236] In this embodiment, a sixth content page is displayed. The content displayed on the sixth content page includes a promotional material area and a guide page area. In response to the upload operation for multimedia promotional information, the multimedia promotional information is displayed in the promotional material area. In response to the editing operation for candidate links, candidate links are displayed in the guide page area. In response to the generation operation for first promotional information, a data package corresponding to the first promotional information is generated based on the multimedia promotional information and candidate links. By establishing a promotional material area and a guide page area on the sixth content page, the promoter can manage multimedia promotional information and candidate links simultaneously within one interface, reducing page switching and improving operational convenience.

[0237] In one embodiment, the process of displaying the total resources for the second update promotion includes:

[0238] The system receives a trigger notification from the promotion information server. The trigger notification is generated by the promotion information server upon receiving callback information from the service provider server corresponding to the associated service. The callback information is generated by the service provider server after verifying the verification key in the first promotion information and passing the verification.

[0239] Based on the resource transfer amount corresponding to the associated service carried in the trigger notification, the total resource amount of the first update promotion is transferred to obtain the total resource amount of the second update promotion, and the total resource amount of the second update promotion is displayed.

[0240] In one exemplary embodiment, after the target audience browses the first promotional information on the second terminal, the promotional information server initiates a key acquisition request to the service provider server to generate a verification key corresponding to the key acquisition request from the service provider server. Next, the promotional information server concatenates the verification key and the account information corresponding to the promoter into a candidate link to obtain the target link. Then, the promotional information server sends the target link to the second terminal. After the second terminal establishes a real-time communication service with the service recipient through the target link, the service provider server verifies the verification key, and after the service provider server's verification is successful, the second terminal receives a callback message from the service provider server.

[0241] After receiving the trigger operation from the second terminal for the associated service, the promotion information server calculates the total promotion resource amount for the second update. This involves transferring the resource amount generated by the associated service from the total promotion resource amount of the first update, resulting in the second update's total promotion resource amount. The promotion information server then updates this second update's total promotion resource amount to the first data storage system, overwriting the original first update's total promotion resource amount data, ensuring data real-time performance and consistency.

[0242] Simultaneously, after the promotion information server generates the second update of the total promotion resources, it generates an interactive notification and sends this notification to the first terminal. For example, this interactive notification may include the second update of the total promotion resources and display instructions. The display instructions specify the exact display location, display format (number, chart, progress bar, etc.), and possible animation effects of the second update of the total promotion resources on the first content page.

[0243] After receiving the interactive notification from the promotion information server, the first terminal can update its content page using its own front-end rendering engine based on the notification. For example, if the first content page is a specific display area of ​​the main webpage of the first terminal application, the rendering engine will update the total promotion resources for the second update to the corresponding display position; if it is a webpage of a sub-module program within the application, the sub-module program will refresh the corresponding display area according to the instructions.

[0244] In this embodiment, a trigger notification is received from the promotion information server. This notification is generated by the promotion information server upon receiving callback information from the service provider server corresponding to the associated service. The callback information is generated after the service provider server verifies the verification key in the first promotion information and the verification passes. Based on the resource transfer amount corresponding to the associated service carried in the trigger notification, the total promotion resources for the first update are transferred to obtain the total promotion resources for the second update, which is then displayed. The callback information is generated and the resource transfer is triggered only after the service provider server verifies the verification key in the first promotion information, ensuring the legality of resource adjustments and preventing malicious tampering or misoperation of resources. Furthermore, by displaying the total promotion resources for the second update in real time, the promoter can clearly understand the latest resource status, accurately plan subsequent promotion budgets and placement strategies, reduce resource waste or shortages, and improve the utilization rate of promotion resources.

[0245] In one embodiment, such as Figure 18 As shown, a method for processing promotional information is provided, which can be applied to... Figure 1 Taking the second terminal as an example, the explanation includes the following steps:

[0246] Step S1801: Display a first content page containing the first promotional information on the first client.

[0247] In one exemplary embodiment, a first content page containing first promotional information is displayed on the first client of the second terminal. This first content page may be a WeChat official account article, a mini-program promotional page, or advertising content. The target audience can view the first promotional information on the first client and engage in further interaction, such as clicking "Consult Now" or "Get Service".

[0248] Step S1803: In response to the triggered operation for the first promotional information, the service object addition page is displayed.

[0249] In one exemplary embodiment, when the target audience clicks the relevant button on the first client, the second terminal responds to the trigger operation and redirects to the service object addition page. The service object addition page is then displayed.

[0250] In step S1805, in response to the service object addition operation triggered on the service object addition page, an instant messaging page for the service object is displayed on the second client; the first client and the second client are different clients.

[0251] In one exemplary embodiment, after the target audience confirms the addition of a service object, the second terminal sends the addition request to the service provider's server for processing. The service provider's server then sends an instruction to the second client, causing it to display an instant messaging page for that service object.

[0252] In specific embodiments, the instant messaging page supports real-time interaction, such as WeChat customer service chat windows and Enterprise WeChat customer service dialog boxes, allowing the target audience to communicate with customer service via text, voice, or video. Furthermore, the instant messaging page can support file and image uploads, making it easier for the target audience to submit questions or obtain service support.

[0253] In a specific implementation, if the target audience clicks "Learn More" or clicks on the advertisement content itself on the first client, they will be redirected to a page such as... Figure 6 The second client shown displays the "Add to Contacts" page. After clicking "Add to Contacts," the target audience can add contacts to... Figure 7 The contact list shown corresponds to the customer service representative.

[0254] The above-described method for processing promotional information displays a first content page containing the first promotional information on the first client; in response to a trigger operation on the first promotional information, a service object addition page is displayed; in response to a service object addition operation corresponding to an associated service triggered on the service object addition page, an instant messaging page for the service object is displayed on the second client; the first client and the second client are different clients. Displaying promotional information on the first client and providing a direct trigger entry allows target audiences to quickly access the service object addition page, reducing jump steps and improving the smoothness of interaction. Furthermore, after the target audience completes the service object addition, the instant messaging page automatically opens on the second client, allowing target audiences to quickly establish contact without manual searching.

[0255] In one embodiment, following the triggering operation on the first promotional information, the method further includes:

[0256] An interactive message for the first promotional information is sent to the promotional information server, so that the promotional information server determines the amount of resource transfer corresponding to the first promotional information based on the interactive message, transfers the amount of resource transfer from the current total promotional resources, and obtains an updated total promotional resources; and an interactive notification for the first promotional information is sent to the first terminal used for promotional information management, so that the updated total promotional resources carried in the interactive notification are displayed on the first terminal.

[0257] In one exemplary embodiment, the promotion information server may be equipped with an interaction notification monitoring port to continuously acquire various interactive behaviors of the target audience corresponding to the second terminal in response to the first promotion information. When the target audience interacts with the first promotion information, such as clicking, long-pressing, or performing specific gesture operations, the promotion information server will receive the interaction information corresponding to these interactive behaviors in real time.

[0258] After receiving the interaction information, the promotion information server can parse and process it to identify the specific information contained within, such as a unique identifier corresponding to the first promotional information. Next, based on the parsed identifier, the server queries its associated resource database to locate and retrieve the current total promotional resources corresponding to that first promotional information. The server can then use a suitable calculation model to calculate the current total promotional resources and deduct the amount of resources transferred by browsing the first promotional information.

[0259] After resource transfer calculations, the promotion information server generates a new resource quantity value, which is an update to the total promotion resource quantity. The promotion information server records this new value in the first data storage system, overwriting the original current total promotion resource quantity data to ensure the real-time nature and consistency of resource data.

[0260] Simultaneously, after the promotion information server generates an updated total promotion resource quantity, it generates an interactive notification and sends this notification to the first terminal. For example, this interactive notification may include an updated total promotion resource quantity and a display instruction. The display instruction specifies the exact display location, display format (number, chart, progress bar, etc.), and possible animation effects of the updated total promotion resource quantity on the first content page.

[0261] After receiving the interactive notification from the promotion information server, the first terminal can update the first content page using the front-end rendering engine according to the notification. For example, if the first content page is a specific display area of ​​the main web page of the first terminal application, the rendering engine will update the total promotion resources in one update to the corresponding display position; if it is the web page of a sub-module program within the application, the sub-module program will refresh the display of the corresponding part according to the instructions.

[0262] In this embodiment, interactive information regarding the first promotional information is sent to the promotional information server. This allows the server to determine the amount of resource transfer corresponding to the first promotional information based on the interactive information, and then transfer that amount from the current total promotional resources to obtain an updated total promotional resource amount. An interactive notification regarding the first promotional information is also sent to the first terminal used for promotional information management, displaying the updated total promotional resource amount carried in the notification on the first terminal. Based on the interactive information, the updated total promotional resource amount is updated in real time, and the updated data is pushed to the first terminal. This real-time update mechanism allows the promoter to monitor resource changes at any time, adjust promotional budgets or optimize promotional strategies in a timely manner to adapt to the promotional needs at different stages.

[0263] In one embodiment, in response to the service object addition operation corresponding to the associated service triggered on the service object addition page, the method further includes:

[0264] A trigger information for the associated service of the first promotion information is sent to the promotion information server, so that the promotion information server determines the secondary resource transfer amount for the associated service based on the trigger information, transfers the secondary resource transfer amount from the total promotion resource amount of the first update, and obtains the total promotion resource amount of the second update; and a trigger notification for the associated service of the first promotion information is sent to the first terminal used for promotion information management, so that the total promotion resource amount of the second update carried in the trigger notification is displayed on the first terminal.

[0265] In one exemplary embodiment, after receiving a trigger operation from the second terminal regarding the associated service of the first promotional information, the promotional information server calculates the total promotional resource amount for the first update, that is, it transfers the resource amount generated by the associated service from the total promotional resource amount for the first update, which is the second update of the total promotional resource amount. The promotional information server updates the total promotional resource amount for the second update to the first data storage system, overwriting the original total promotional resource amount data for the first update, ensuring the real-time performance and consistency of the data.

[0266] Simultaneously, after the promotion information server generates the total promotion resource quantity for the second update, it generates a trigger notification and sends the trigger notification to the first terminal. For example, the trigger notification may include the total promotion resource quantity for the second update and a display instruction. The display instruction specifies the specific display location, display format (number, chart, progress bar, etc.), and possible animation effects of the total promotion resource quantity for the second update on the first content page.

[0267] After receiving the trigger notification from the promotion information server, the first terminal can update the first content page using its own front-end rendering engine according to the trigger notification. For example, if the first content page is a specific display area of ​​the main web page of the first terminal application, the rendering engine will update the total promotion resources for the second update to the corresponding display position; if it is a web page of a sub-module program within the application, the sub-module program will refresh the display of the corresponding part according to the instructions.

[0268] In this embodiment, trigger information for the associated service of the first promotional information is sent to the promotional information server. This allows the promotional information server to determine the secondary resource transfer amount for the associated service based on the trigger information, and transfer the secondary resource transfer amount from the total promotional resource amount of the first update to obtain the total promotional resource amount for the second update. A trigger notification for the associated service of the first promotional information is then sent to the first terminal used for promotional information management, so that the total promotional resource amount for the second update carried in the trigger notification is displayed on the first terminal. By using the trigger information for the associated service, the allocation of promotional resources is further refined, directing resources towards target audiences more likely to convert, thereby improving user conversion rates.

[0269] In one embodiment, in response to the service object addition operation corresponding to the associated service triggered on the service object addition page, the method further includes:

[0270] A trigger message for the associated service of the first promotional information is sent to the service provider server, so that the service provider server determines the secondary resource transfer amount for the associated service based on the trigger message, determines the callback information based on the secondary resource transfer amount, and sends the callback information to the promotional information server, so that the promotional information server transfers the secondary resource transfer amount from the total promotional resource amount of the first update based on the secondary resource transfer amount for the first promotional information carried in the callback information, and obtains the total promotional resource amount of the second update; and a trigger notification for the associated service of the first promotional information is sent to the first terminal used for promotional information management, so that the total promotional resource amount of the second update is displayed on the first terminal.

[0271] In one exemplary embodiment, after the target audience browses the first promotional information on the second terminal, the promotional information server initiates a key acquisition request to the service provider server to generate a verification key corresponding to the key acquisition request from the service provider server. Next, the promotional information server concatenates the verification key and the account information corresponding to the promoter into a candidate link to obtain the target link. Then, the promotional information server sends the target link to the second terminal. After the second terminal establishes a real-time communication service with the service recipient through the target link, the service provider server verifies the verification key, and after the service provider server's verification is successful, the second terminal receives a callback message from the service provider server.

[0272] After receiving the trigger operation from the second terminal for the associated service, the promotion information server calculates the total promotion resource amount for the first update. Specifically, it transfers the resource amount generated by the associated service from the first update's total promotion resource amount, resulting in the second update's total promotion resource amount. The promotion information server then updates this second update's total promotion resource amount to the first data storage system, overwriting the original first update's total promotion resource amount data to ensure data real-time performance and consistency.

[0273] Simultaneously, after the promotion information server generates the second update of the total promotion resources, it generates an interactive notification and sends this notification to the first terminal. For example, this interactive notification may include the second update of the total promotion resources and display instructions. The display instructions specify the exact display location, display format (number, chart, progress bar, etc.), and possible animation effects of the second update of the total promotion resources on the first content page.

[0274] After receiving the interactive notification from the promotion information server, the first terminal can update its content page using its own front-end rendering engine based on the notification. For example, if the first content page is a specific display area of ​​the main webpage of the first terminal application, the rendering engine will update the total promotion resources for the second update to the corresponding display position; if it is a webpage of a sub-module program within the application, the sub-module program will refresh the corresponding display area according to the instructions.

[0275] In this embodiment, trigger information for the associated service of the first promotional information is sent to the service provider server. This allows the service provider server to determine the secondary resource transfer amount for the associated service based on the trigger information, and to determine callback information based on the secondary resource transfer amount. The callback information is then sent to the promotional information server, which, based on the secondary resource transfer amount for the first promotional information carried in the callback information, transfers the secondary resource transfer amount from the total promotional resources updated in the first update, thus obtaining the total promotional resources updated in the second update. A trigger notification for the associated service of the first promotional information is also sent to the first terminal used for promotional information management, so that the total promotional resources updated in the second update can be displayed on the first terminal. By receiving the trigger information for the associated service, calculating the secondary resource transfer amount based on the trigger information, and coordinating with the promotional information server, resources are allocated from the total promotional resources updated in the first update, achieving a secondary dynamic adjustment of resources.

[0276] In one embodiment, such as Figure 19 As shown, a method for processing promotional information is provided, which can be applied to... Figure 1 Taking the promotional information server in the middle as an example, the following steps are included:

[0277] Step S1901: Obtain the interaction information of the second terminal with respect to the first promotion information, determine the resource transfer amount corresponding to the first promotion information based on the interaction information, transfer the resource transfer amount from the current total promotion resources, and obtain the updated total promotion resources.

[0278] In one exemplary embodiment, the promotion information server may be equipped with an interaction notification monitoring port to continuously acquire various interactive behaviors of the target audience corresponding to the second terminal in response to the first promotion information. When the target audience interacts with the first promotion information, such as clicking, long-pressing, or performing specific gesture operations, the promotion information server will receive the interaction information corresponding to these interactive behaviors in real time.

[0279] After receiving the interaction information, the promotion information server can parse and process it to identify the specific information contained within, such as a unique identifier corresponding to the first promotional information. Next, based on the parsed identifier, the server queries its associated resource database to locate and retrieve the current total promotional resources corresponding to that first promotional information. The server can then use a suitable calculation model to calculate the current total promotional resources and deduct the amount of resources transferred by browsing the first promotional information.

[0280] After resource transfer calculations, the promotion information server generates a new resource quantity value, which is an update to the total promotion resource quantity. The promotion information server records this new value in the first data storage system, overwriting the original current total promotion resource quantity data to ensure the real-time nature and consistency of resource data.

[0281] Step S1903: Send an interactive notification for the first promotional information to the first terminal used for promotional information management, so that the total amount of updated promotional resources carried in the interactive notification can be displayed on the first terminal.

[0282] In one exemplary embodiment, after the promotion information server generates an updated total promotion resource quantity, it generates an interactive notification and sends the interactive notification to the first terminal. For example, the interactive notification may include an updated total promotion resource quantity and a display instruction. The display instruction specifies the specific display location, display format (number, chart, progress bar, etc.), and possible animation effects of the updated total promotion resource quantity on the first content page.

[0283] After receiving the interactive notification from the promotion information server, the first terminal can update the first content page using the front-end rendering engine according to the notification. For example, if the first content page is a specific display area of ​​the main web page of the first terminal application, the rendering engine will update the total promotion resources in one update to the corresponding display position; if it is the web page of a sub-module program within the application, the sub-module program will refresh the display of the corresponding part according to the instructions.

[0284] Step S1905: Obtain the trigger information of the associated service of the second terminal for the first promotion information, determine the secondary resource transfer amount for the associated service based on the trigger information, transfer the secondary resource transfer amount from the total resource amount of the first update promotion, and obtain the total resource amount of the second update promotion.

[0285] In one exemplary embodiment, after receiving a trigger operation from the second terminal regarding the associated service of the first promotional information, the promotional information server calculates the total promotional resource amount for the first update, that is, it transfers the resource amount generated by the associated service from the total promotional resource amount for the first update, which is the second update of the total promotional resource amount. The promotional information server updates the total promotional resource amount for the second update to the first data storage system, overwriting the original total promotional resource amount data for the first update, ensuring the real-time performance and consistency of the data.

[0286] Step S1907: Send a trigger notification for the associated service of the first promotion information to the first terminal, so as to display the total amount of secondary update promotion resources carried in the trigger notification on the first terminal.

[0287] In one exemplary embodiment, after the promotion information server generates the total promotion resource quantity for the second update, it generates a trigger notification and sends the trigger notification to the first terminal. For example, the trigger notification may include the total promotion resource quantity for the second update and a display instruction. The display instruction specifies the specific display location, display format (number, chart, progress bar, etc.), and possible animation effects of the total promotion resource quantity for the second update on the first content page.

[0288] After receiving the trigger notification from the promotion information server, the first terminal can update the first content page using its own front-end rendering engine according to the trigger notification. For example, if the first content page is a specific display area of ​​the main web page of the first terminal application, the rendering engine will update the total promotion resources for the second update to the corresponding display position; if it is a web page of a sub-module program within the application, the sub-module program will refresh the display of the corresponding part according to the instructions.

[0289] The above-described method for processing promotional information involves: acquiring interaction information from a second terminal regarding the first promotional information; determining a primary resource transfer amount corresponding to the first promotional information based on the interaction information; transferring the primary resource transfer amount from the current total promotional resources to obtain a primary updated total promotional resources; sending an interaction notification regarding the first promotional information to a first terminal used for promotional information management, so that the primary updated total promotional resources carried in the interaction notification are displayed on the first terminal; acquiring trigger information from the second terminal regarding the associated services of the first promotional information; determining a secondary resource transfer amount for the associated services based on the trigger information; transferring the secondary resource transfer amount from the primary updated total promotional resources to obtain a secondary updated total promotional resources; and sending a trigger notification regarding the associated services of the first promotional information to the first terminal, so that the secondary updated total promotional resources carried in the trigger notification are displayed on the first terminal. This embodiment of the application, by centrally displaying all promotional resources on a single content page, including the current total promotional resources, the primary updated total promotional resources, and the secondary updated total promotional resources, enables the promoter to monitor resource dynamics in real time, improving the convenience and accuracy of resource management. Based on this, the promoter can dynamically adjust its promotional strategy according to resource consumption trends, rationally allocate promotional resources, and ensure the continuity and effectiveness of the campaign plan. In addition, by planning recharge strategies in advance, promoters can avoid insufficient resources affecting promotional results or waste caused by long-term idle resources, thereby reducing ineffective consumption and improving resource utilization.

[0290] In one embodiment, the first promotional information includes the account information and candidate links of the corresponding promoter, and the associated service includes a service that communicates in real time with the service object of the service provider's server. Based on this, trigger information for the associated service of the second terminal in relation to the first promotional information is obtained. The secondary resource transfer amount for the associated service is determined based on the trigger information, and the secondary resource transfer amount is transferred from the total promotional resource amount of the first update to obtain the total promotional resource amount for the second update, including:

[0291] A key acquisition request is initiated to the service provider's server to generate a verification key corresponding to the key acquisition request. The verification key and account information are concatenated on the candidate link to obtain the target link. The target link is sent to the second terminal. After the second terminal establishes a real-time communication service with the service object through the target link, the verification key is verified by the service provider's server. After the verification is successful by the service provider's server, a callback information sent by the service provider's server is received. Based on the secondary resource transfer amount for the first promotion information carried in the callback information, the secondary resource transfer amount is transferred from the total amount of the first update promotion to obtain the total amount of the second update promotion resources.

[0292] The verification key is used to verify the legitimacy and security of the request. After the promotion server sends a key acquisition request to the service provider server, the service provider server generates a corresponding verification key based on the request. The verification key is unique and has a time limit.

[0293] A target link is a link obtained by concatenating the verification key and the promoter's account information onto a candidate link. The target link not only guides the target audience to a specific page or resource but also carries crucial information for verification and identification. By clicking the target link, the target audience can trigger real-time communication with the service provider, while the service provider's server verifies and processes the request based on the verification key and account information in the target link.

[0294] The second terminal is a device that receives the target link and establishes a real-time communication service with the service recipient through the target link. It can be various terminal devices used by the target audience, such as mobile phones and computers.

[0295] Callback messages are sent by the service provider's server to the promotion server after successfully verifying the verification key. These callback messages contain data related to the promotion campaign, such as account information, verification keys, and candidate links. Based on this callback information, the promotion server transfers resources according to the total promotional resources allocated to the account information in the first update, thus obtaining the total promotional resources for the second update.

[0296] In one exemplary embodiment, the promotion server first initiates a key acquisition request to the service provider server. This request includes information related to the promotional activity, such as the activity identifier and service type, to facilitate the service provider server's identification and processing. The service provider server then generates a verification key for this request based on its own key generation rules and algorithms. This verification key is unique and time-sensitive, and is used for subsequent verification.

[0297] Subsequently, the promotion server concatenates the obtained verification key and account information into the candidate link to obtain the target link. The candidate link points to a specific service or resource, and the concatenated target link can identify the user's identity and verify the legitimacy of the request in subsequent communication services.

[0298] Next, the promotion server sends the target link to the second terminal via network communication protocols. The target audience clicks the target link on the second terminal to establish a real-time communication service with the service provider. At this time, the service provider's server verifies the verification key in the target link, checking its format, validity period, and matching degree with the request information. Only after the verification passes can the communication service be established.

[0299] Once the verification key is successfully validated, the service provider's server will send a callback message to the promotion server, which includes data related to the promotion campaign, such as service usage and resource consumption. The promotion server receives and parses this information.

[0300] Based on the callback information, the promotion server performs resource transfer processing on the total resources of the first update promotion according to the pre-defined promotion activity requirements and strategies, thereby obtaining the total resources of the second update promotion.

[0301] Finally, the promotion server includes the total amount of promotional resources updated for the second time and the update time in the trigger notification, which is sent to the first terminal corresponding to the account information. After receiving the trigger notification, the first terminal parses and processes it, displaying the total amount of promotional resources updated for the second time to the promoter, enabling the promoter to keep abreast of the latest status of promotional resources.

[0302] In the specific implementation process, the callback information may also include candidate links, verification keys, and account information.

[0303] In this embodiment, a key acquisition request is initiated to the service provider's server to generate a verification key corresponding to the request. The verification key and account information are concatenated onto a candidate link to obtain the target link. The target link is sent to a second terminal. After the second terminal establishes real-time communication with the service object through the target link, the service provider's server verifies the verification key. Upon successful verification, a callback message is received from the service provider's server. Based on the secondary resource transfer amount for the first promotional information carried in the callback message, the secondary resource transfer amount is transferred from the total promotional resources of the first update to obtain the total promotional resources for the second update. Generating and verifying the verification key through the service provider's server ensures that only authorized terminals can access the target service, preventing malicious requests and improving security. Binding account information to the verification key prevents data tampering or forgery, ensuring the accuracy and reliability of promotional resource management.

[0304] In one embodiment, a key acquisition request is initiated to the service provider's server to generate a verification key corresponding to the key acquisition request from the service provider's server, including:

[0305] Receive the interaction notification sent by the second terminal regarding the first promotional information, and initiate a key acquisition request to the service provider's server based on the interaction notification.

[0306] In one exemplary embodiment, the promotional information server, in order to receive messages sent by the second terminal, pre-configures a dedicated monitoring port and sets relevant protocols to keep it continuously running, constantly waiting for communication requests from the second terminal. When the second terminal completes a preset interactive action with the first promotional information, such as the target audience clicking on a promotional link or watching a promotional video for a certain duration, the second terminal will package the interactive notification to the first promotional information into a data packet of a specific format according to the established communication protocol and send it to the promotional information server via the network. After receiving the data packet, the promotional information server enters the parsing phase.

[0307] First, the promotional information server performs format validation on the data packets, checking whether the identifier and length fields in the data header conform to the pre-defined communication protocol format standards, and whether the structure of the data content is compliant. If the format validation fails, the promotional information server can discard the data packet and send error feedback to the second terminal, requesting retransmission. Only after the format validation passes will the promotional information server extract key information from the data packet, which at least includes identifiers related to the first promotional information, such as the promotional activity number and the unique identifier of the promotional content.

[0308] Based on the information extracted from the already interacted notifications, the promotional information server begins assembling a key acquisition request to be sent to the service provider server. Specifically, the key acquisition request may include various information related to the first promotional message, such as the type of promotional activity and target audience characteristics, so that the service provider server can generate a verification key that meets the requirements. Simultaneously, the key acquisition request may also include the promotional information server's own identifier and a timestamp of this request for subsequent tracking and verification. After assembly, the promotional information server uses the pre-established communication connection with the service provider server and sends the key acquisition request data packet to the service provider server according to the communication protocol agreed upon by both parties.

[0309] In this embodiment, an interaction notification regarding the first promotional information is received from the second terminal. Based on this notification, a key acquisition request is initiated to the service provider's server. The interaction notification serves as a trigger condition, ensuring that the key is requested from the service provider's server only after an actual interaction occurs, preventing unauthorized access and improving security. The key acquisition request is used in conjunction with the verification key generated by the service provider's server to prevent data tampering and forgery, ensuring the authenticity and reliability of the promotional information.

[0310] In one embodiment, before sending an interactive notification for the first promotional information to a first terminal used for promotional information management, the method further includes:

[0311] Receive a trigger notification from the first terminal regarding the authorization prompt, and display a graphic code for authorization confirmation on the first terminal;

[0312] Send an authorization notification to the first terminal after the authorization operation is performed on the graphic code, so that the associated service management entry can be displayed on the second content page of the first terminal.

[0313] The second content page is a display page for the first terminal, similar to the first content page but with different functions. It primarily presents information related to authorized associated services and serves as the page for interaction between the promotion information server and the service provider server regarding the authorization process for associated services.

[0314] Authorization prompts are part of the content displayed on the second content page, used to guide advertisers to perform specific actions. For example, authorization prompts may be specific buttons, links, or specific gestures within designated areas.

[0315] A graphic code is a specific pattern or code used for authorization verification, typically a QR code or barcode. By scanning the graphic code, one can access the authorization verification page or complete the authorization process.

[0316] An authorization notification is a feedback message generated and sent by the promotion information server after the promoter completes the authorization process via a graphic code. It indicates that the promoter has successfully completed the authorization process for the associated service.

[0317] In one exemplary embodiment, the first terminal may send a request to the promotion information server to obtain a second content page based on the promoter's operation or a preset process. This request may carry the promoter's identifier, the current business scenario identifier, and device information, etc. For example, when the promoter enters a business process related to the authorization of associated services, the first terminal automatically initiates this request.

[0318] Upon receiving a request, the promotional information server retrieves the second content page data and authorization prompts / guidelines corresponding to the associated service authorization from its database. The promotional information server then integrates this content, including text, images, styles, and other elements, to form complete page display data.

[0319] The promotional information server transmits the integrated second content page data to the first terminal via network communication protocols. Upon receiving the data, the first terminal uses its own page rendering engine to render the second content page based on the style and layout information in the data. Authorization prompts can be clearly and explicitly displayed in prominent locations on the page, such as highlighted text boxes or animated prompt areas, making it easy for the promoter to view and understand.

[0320] When the promoter performs a triggering operation, such as clicking a specific button or link in the authorization prompt, or performing a specific gesture operation (such as long press, double-click, etc.) in the designated area, the first terminal obtains the operation event.

[0321] After receiving the triggered operation event, the first terminal encapsulates the relevant operation information into a data request packet and sends it to the promotion information server via an internal network communication protocol. Upon receiving the request packet, the promotion information server verifies the information within, confirming the legitimacy of the operation's source and whether the promoter has the authority to obtain the graphic code. For example, it checks whether the promoter has completed the necessary preliminary registration process and whether they meet the target user conditions for the promotional activity authorized for this associated service.

[0322] After successful verification, the promotion information server generates a graphic code for authorization confirmation based on preset graphic code generation rules and the promoter's corresponding user information. This graphic code data, along with related display instructions, is then transmitted back to the first terminal via the network. Upon receiving the graphic code data and display instructions, the first terminal uses front-end page rendering technology to display the graphic code for authorization confirmation at a designated location on the second content page. The display instructions may include information such as the size, position, color of the graphic code, and whether animation effects are needed, ensuring the graphic code is presented clearly and prominently to the promoter, facilitating subsequent scanning and authorization.

[0323] The Associated Services Management portal is a feature displayed on the second content page after the advertiser has completed authorization. Through this portal, advertisers can manage authorized associated services, such as viewing service usage records, modifying, pausing, or terminating services.

[0324] After receiving the authorization notification, the promotion server retrieves detailed information about the account from the promoter's user information database based on the promoter's account identifier in the notification. Simultaneously, it obtains the relevant attributes and configuration information of the associated service from the service management database based on the associated service information. By matching the account information with the associated service information, the promotion server can determine the promoter's authorization status and related permissions for the specific associated service.

[0325] Based on the matching results of user and service information, the promotion server generates display code for the associated service management entry point according to preset page layout and style rules. The style of the associated service management entry point can include buttons, links, or specific icons, and its color, size, and position attributes will be set according to the design style and user experience requirements of the second content page. For example, a button with the words "Associated Service Management" will be generated, its color will match the main color of the second content page, its size will be appropriate, and it will be placed in a prominent position on the second content page for easy operation by the promoter.

[0326] After generating the display code for the associated service management entry, the promotion server sends a data packet containing this code and page update instructions to the first terminal responsible for displaying the second content page. Upon receiving the data packet from the promotion server, the first terminal updates the second content page in real time using its page rendering engine, according to the page update instructions. During the update process, the associated service management entry is accurately rendered to the designated location on the second content page. At this point, the promoter can see the newly displayed associated service management entry on the second content page. Clicking this entry will take them to the associated service management page, where they can perform operations such as viewing service details, adjusting service settings, and viewing usage records for authorized associated services.

[0327] In this embodiment, a trigger notification sent by a first terminal regarding the authorization prompt is received, causing a graphical code for authorization confirmation to be displayed on the first terminal. An authorization notification following successful authorization via the graphical code is then sent to the first terminal, displaying the associated service management entry on the second content page of the first terminal. Triggering the authorization process through the authorization prompt ensures the necessity and compliance of the authorization operation, preventing unauthorized users from arbitrarily accessing the associated service management entry and improving security. Furthermore, the authorization notification is only sent after successful graphical code authorization, ensuring that only verified promoters can access the associated service management entry, preventing accidental or malicious authorization.

[0328] In a specific implementation scenario, the method of this application can be applied to scenarios where the target audience retrieves promotional information.

[0329] Specifically, the aforementioned promotional information server can be a WeChat advertising server, the target audience can be WeChat users, the promoter can be an advertiser, the promotional information can be an advertisement pulled by WeChat users, the target link can be a customer acquisition assistant link that combines the verification key and the advertiser's account information, the service provider's target audience can be customer service representatives, and the service provider's server can be a WeChat Enterprise server.

[0330] Based on this, when WeChat users are browsing their Moments and can access advertisements, the WeChat advertising server will use the user's descriptive data, such as age, gender, consumption habits, and interests, as well as current advertising strategies, available advertising resources, and the characteristics of different advertising channels, to select and push suitable advertisements to the user.

[0331] When a WeChat user clicks on the ad, the user's secondary device sends the corresponding interaction information to the WeChat ad server. Upon receiving this information, the WeChat ad server calculates the total promotional resources. These resources are a pre-set allocation for the campaign, including the ad budget and preset impressions. Based on the calculation, the WeChat ad server allocates resources from the total promotional resources to account for the user's view of the ad, for example, deducting a certain percentage of the ad budget. After completing the calculation and allocation, the WeChat ad server generates an updated total promotional resources list and sends an interactive notification containing details of the resource changes to the advertiser's primary device. Upon receiving the notification, the primary device displays the updated total promotional resources list after the resource allocation.

[0332] If a WeChat user further opens the customer acquisition assistant link in the advertisement through a second device and establishes a connection with the customer service corresponding to that advertisement, the WeChat Work server will verify the verification key in the customer acquisition assistant link to ensure the legitimacy and security of the link's source. After successful verification, the WeChat Work server will deduct the corresponding usage from its remaining usage (such as the number of consultations). Subsequently, the WeChat Work server will generate callback information containing resource transfer details and send it to the WeChat Ads server.

[0333] After receiving the callback information, the WeChat advertising server recalculates the total resources for the first update promotion, transferring the resources generated by the associated service of WeChat users contacting customer service from the first update's total resources, thus deriving the second update's total resources. After generating the second update's total resources, the WeChat advertising server generates a new interactive notification and sends it to the first terminal. Upon receiving the notification, the first terminal displays the second update's total resources after the resource transfer from the first update's total resources.

[0334] In another specific implementation scenario, the method of this application can be applied to scenarios where the target audience clicks on promotional information.

[0335] Specifically, the aforementioned promotional information server can be a video ad server, the target audience can be video users, the promoter can be an advertiser, the promotional information can be an ad clicked by a video user, the target link can be a customer acquisition assistant link that combines a verification key and the advertiser's account information, the service provider's target audience can be customer service representatives, and the service provider's server can be a WeChat server.

[0336] Based on this, when video users watch videos using video software, the video advertising server will select and push suitable advertisements to video users based on the video user's descriptive data, such as age, gender, consumption habits, interests, etc., combined with current advertising promotion strategies, promotion resource inventory, and the characteristics of different promotion channels.

[0337] When a video user clicks on the ad, the user's second terminal sends the corresponding interaction information to the video ad server. Upon receiving this interaction information, the video ad server calculates the current total promotional resources. This total promotional resources are a pre-set allocation for this promotional campaign, such as the ad budget and preset number of impressions. Based on the calculation, the video ad server allocates the amount of resources consumed by the video user viewing the ad from the current total promotional resources, for example, deducting a certain percentage of the ad budget. After completing the calculation and allocation, the video ad server generates an updated total promotional resources list and sends an interactive notification containing details of the resource changes to the advertiser's first terminal. Upon receiving the notification, the first terminal displays the updated total promotional resources list after the resource allocation.

[0338] If a video user further opens the customer acquisition assistant link in the advertisement via a second device and establishes a connection with the corresponding customer service representative, the WeChat Work server will verify the verification key in the customer acquisition assistant link to ensure the legitimacy and security of the link's source. After successful verification, the WeChat Work server will deduct the corresponding usage from its remaining usage (such as available consultations). Subsequently, the WeChat Work server will generate callback information containing resource transfer details and send it to the video advertisement server.

[0339] After receiving the callback information, the video ad server recalculates the total resources for the first update promotion, transferring the resources generated by the connection between video users and customer service from the first update's total resources, thus deriving the second update's total resources. After generating the second update's total resources, the video ad server generates a new interactive notification and sends it to the first terminal. Upon receiving the notification, the first terminal displays the second update's total resources after the resource transfer from the first update's total resources.

[0340] In one embodiment, another method for processing promotional information is provided, such as... Figure 20 As shown, this method is applied to Figure 1 Taking the service provider's server as an example, the following steps are included:

[0341] Step S2001: Obtain the trigger information for the associated service of the first promotional information sent by the second terminal.

[0342] In an exemplary embodiment, after the target audience clicks on the first promotional information through the second terminal and establishes a connection with the associated service corresponding to the first promotional information, the service provider server will obtain the trigger information of the associated service for the first promotional information sent by the second terminal.

[0343] Step S2003: Determine the secondary resource transfer amount for the associated service based on the trigger information, and determine the callback information based on the secondary resource transfer amount.

[0344] In one exemplary embodiment, after obtaining the trigger information from the second terminal regarding the associated service, the service provider server calculates the total resource amount for the secondary update promotion corresponding to the associated service. Specifically, it calculates the amount of resources generated by the associated service transferred from the total resource amount for the primary update promotion, which is the total resource amount for the secondary update promotion. Subsequently, the service provider server generates callback information containing the resource transfer details and sends it to the promotion information server.

[0345] Step S2005: Send callback information to the promotion information server so that the promotion information server can transfer the secondary resource transfer amount from the total promotion resource amount updated in the first update based on the secondary resource transfer amount carried in the callback information for the first promotion information, and obtain the total promotion resource amount updated in the second update; and send a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management so as to display the total promotion resource amount updated in the second update on the first terminal; the total promotion resource amount updated in the first update is displayed by the first terminal for the current total promotion resource amount after the promotion information server sends the interactive notification for the first promotion information to the first terminal.

[0346] In one exemplary embodiment, the service provider server sends callback information containing resource transfer details to the promotion information server. Upon receiving the callback information, the promotion information server retrieves the secondary resource transfer amount from the callback information and transfers the secondary resource transfer amount from the total promotion resource amount of the first update, thereby deriving the total promotion resource amount for the second update. After generating the total promotion resource amount for the second update, the service provider server generates a new interactive notification and sends it to the first terminal. Upon receiving the notification, the first terminal displays the total promotion resource amount for the second update after the resource transfer based on the total promotion resource amount of the first update.

[0347] In the above-described method for processing promotional information, the following steps are taken: First, trigger information for the associated service of the first promotional information sent by the second terminal is obtained. Second, a secondary resource transfer amount for the associated service is determined based on the trigger information, and callback information is determined based on the secondary resource transfer amount. Third, the callback information is sent to the promotional information server, so that the server transfers the secondary resource transfer amount from the total updated promotional resources based on the secondary resource transfer amount for the first promotional information carried in the callback information, thus obtaining the total updated promotional resources. Fourth, a trigger notification for the associated service of the first promotional information is sent to the first terminal used for promotional information management, so that the total updated promotional resources are displayed on the first terminal. The total updated promotional resources are displayed by the first terminal after the promotional information server sends an interactive notification for the first promotional information. In traditional promotional resource management models, resources are scattered across multiple systems, requiring promoters to frequently switch between different platforms to obtain resource data, resulting in low management efficiency, delayed dynamic monitoring of resources, and potential deviations due to untimely data synchronization. This application embodiment centrally displays all promotional resources on a single content page, including the current total promotional resources, the total promotional resources after the first update, and the total promotional resources after the second update. This allows advertisers to monitor resource dynamics in real time, improving the convenience and accuracy of resource management. Based on this, advertisers can dynamically adjust their promotional strategies according to resource consumption trends, rationally allocate promotional resources, and ensure the consistency and effectiveness of their campaign plans. Furthermore, by planning recharge strategies in advance, advertisers can avoid insufficient resources affecting promotional effectiveness or wasting resources due to prolonged idleness, thereby reducing ineffective consumption and improving resource utilization.

[0348] In one embodiment, the first promotional information includes the account information and candidate links of the corresponding promoter, and the associated service includes a service that communicates in real time with the service object of the service provider's server. Based on this, before obtaining the trigger information for the associated service of the first promotional information sent by the second terminal, the method further includes:

[0349] Obtain the key acquisition request sent by the promotion information server and generate a verification key corresponding to the key acquisition request;

[0350] The verification key is sent to the promotion information server, which then concatenates the verification key and account information into the candidate link to obtain the target link; and the target link is then sent to the second terminal.

[0351] The verification key is used to verify the legitimacy and security of the request. After the promotion server sends a key acquisition request to the service provider server, the service provider server generates a corresponding verification key based on the request. The verification key is unique and has a time limit.

[0352] A target link is a link obtained by concatenating the verification key and the promoter's account information onto a candidate link. The target link not only guides the target audience to a specific page or resource but also carries crucial information for verification and identification. By clicking the target link, the target audience can trigger real-time communication with the service provider, while the service provider's server verifies and processes the request based on the verification key and account information in the target link.

[0353] In a specific embodiment, the target link can be:

[0354] https: / / work.weixin.qq.com / ca / cawcdebbc56b7dcf92? comp_scene=ENCY3iUX7jsWoiQaw2Nwtvcvs&once_key=ENC2ryUPnDA7gdnNea9jyTLAk19CtfcyGLaFD U4e&customer_channel=1001.

[0355] The candidate links are:

[0356] https: / / work.weixin.qq.com / ca / cawcdebbc56b7dcf92?comp_scene=ENCY3iUX7jsWoiQaw2Nwtvcvs.

[0357] The promoter's account information is: customer_channel=1001, and the verification key is: once_key=ENC2ryUPnDA7gdnNea9jyTLAk19CtfcyGLaFDU4e.

[0358] The second terminal is a device that receives the target link and establishes a real-time communication service with the service recipient through the target link. It can be various terminal devices used by the target audience, such as mobile phones and computers.

[0359] Callback messages are sent by the service provider's server to the promotion server after successfully verifying the verification key. These callback messages contain data related to the promotion campaign, such as account information, verification keys, and candidate links. Based on this callback information, the promotion server transfers resources according to the total promotional resources allocated to the account information in the first update, thus obtaining the total promotional resources for the second update.

[0360] In one exemplary embodiment, the promotion server first initiates a key acquisition request to the service provider server. This request includes information related to the promotional activity, such as the activity identifier and service type, to facilitate the service provider server's identification and processing. The service provider server then generates a verification key for this request based on its own key generation rules and algorithms. This verification key is unique and time-sensitive, and is used for subsequent verification.

[0361] Subsequently, the promotion server concatenates the obtained verification key and account information into the candidate link to obtain the target link. The candidate link points to a specific service or resource, and the concatenated target link can identify the user's identity and verify the legitimacy of the request in subsequent communication services. Then, the promotion server sends the target link to the second terminal via network communication protocols.

[0362] In this embodiment, a key acquisition request sent by the promotion information server is obtained, and a verification key corresponding to the key acquisition request is generated. The verification key is sent to the promotion information server, so that the promotion information server concatenates the verification key and account information into a candidate link to obtain a target link. The target link is sent to a second terminal. After the second terminal establishes a real-time communication service with the service object through the target link, the verification key is verified by the service provider server. After the service provider server verifies the key, a callback information sent by the service provider server is received. Based on the callback information, the total promotion resources for the first update are transferred to obtain the total promotion resources for the second update. The total promotion resources for the second update are sent to the first terminal corresponding to the account information in a trigger notification so that the first terminal displays the total promotion resources for the second update. By generating and verifying the verification key through the service provider server, it is ensured that only authorized terminals can access the target service, preventing malicious requests and improving security. By binding account information with the verification key, data tampering or forgery is prevented, ensuring the accuracy and reliability of promotion resource management.

[0363] In one embodiment, the associated service includes a service that communicates in real time with the service object of the service provider's server. The aforementioned acquisition of the trigger information for the associated service sent by the second terminal regarding the first promotional information includes:

[0364] After the second terminal establishes a real-time communication service with the service object through the target link, it obtains the trigger information of the associated service for the first promotional information sent by the second terminal.

[0365] The amount of secondary resource transfer for the associated service is determined based on the trigger information, and the callback information is determined based on the amount of secondary resource transfer, including:

[0366] The verification key in the target link is verified. After the verification is successful, the amount of secondary resource transfer for the associated service is determined based on the trigger information, and the callback information is determined based on the amount of secondary resource transfer.

[0367] In one exemplary embodiment, the target audience clicks a target link on a second terminal to establish a real-time communication service with the service provider. At this time, the service provider's server verifies the verification key in the target link, checking its format, validity period, and matching degree with the request information, etc. Only after the verification passes will the communication service be allowed to be established.

[0368] Once the verification key is successfully validated, the service provider's server will send a callback message to the promotion server, which includes data related to the promotion campaign, such as service usage and resource consumption. The promotion server receives and parses this information.

[0369] Based on the callback information, the promotion server performs resource transfer processing on the total resources of the first update promotion according to the pre-defined promotion activity requirements and strategies, thereby obtaining the total resources of the second update promotion.

[0370] Finally, the promotion server includes the total amount of promotional resources updated for the second time and the update time in the trigger notification, which is sent to the first terminal corresponding to the account information. After receiving the trigger notification, the first terminal parses and processes it, and displays the total amount of promotional resources updated for the second time to the user, allowing the user to keep abreast of the latest status of promotional resources.

[0371] In the specific implementation process, the callback information may also include candidate links, verification keys, and account information.

[0372] In this embodiment, after the second terminal establishes a real-time communication service with the service object through the target link, the trigger information of the associated service for the first promotional information sent by the second terminal is obtained. The verification key in the target link is verified, and after successful verification, the secondary resource transfer amount for the associated service is determined based on the trigger information, and callback information is determined based on the secondary resource transfer amount. Callback information is only generated and resource transfer is triggered after the service provider's server verifies the verification key in the first promotional information, ensuring the legality of resource adjustments and preventing malicious tampering or misoperation of resources. Furthermore, by displaying the total amount of promotional resources updated in real time, the promoter can clearly grasp the latest resource status, accurately plan subsequent promotional budgets and placement strategies, reduce resource waste or shortages, and improve the utilization rate of promotional resources.

[0373] In one implementation, such as Figure 21 The diagram illustrates an interactive flow for a method of processing promotional information, using a scenario where the target audience retrieves promotional information as an example.

[0374] (1) Customer Acquisition Assistant Link-Related Operations

[0375] 1) When an advertiser triggers the creation of a customer acquisition assistant link using a primary terminal, a request to create the link is sent to the advertiser's server. Upon receiving the request, the advertiser's server forwards it to the service provider's server.

[0376] 2) After receiving the creation request, the service provider's server is responsible for creating the customer acquisition assistant link and storing it in the service provider's server's second data storage system.

[0377] 3) The first terminal can also refresh the customer acquisition assistant list. At this time, the promoter server will obtain the customer acquisition assistant list from the service provider server. The service provider server extracts relevant information from the second data storage system, generates a customer acquisition assistant list, and returns it to the promoter server. The promoter server further obtains detailed information for each customer acquisition assistant from the service provider server, and displays the details to the first terminal.

[0378] (2) WeChat Ad Retrieval and Display

[0379] 1) The process begins when a WeChat user refreshes their Moments, an action that triggers the retrieval of Moments ads. The WeChat advertising backend then extracts the relevant ad content from the primary data storage system according to predefined rules.

[0380] 2) The promotion information server will select suitable advertisements to push to WeChat users based on the description data of WeChat users, including age, gender, consumption habits, interests, etc., and at the same time, combined with the current advertising promotion strategy, promotion resource inventory and the characteristics of different promotion channels, so that users can see relevant advertising materials in their Moments.

[0381] 3) When a WeChat user clicks on an advertisement, the second terminal they are using will send the interaction information corresponding to the click to the promotion information server.

[0382] 4) After receiving the interactive information, the promotion information server calculates the total amount of promotional resources. This total amount of promotional resources refers to the pre-set resource allocation for this promotional campaign, such as the advertising budget and the preset number of impressions.

[0383] 5) Based on the calculation results, the promotion information server will transfer the amount of resources consumed by WeChat users browsing the advertisement from the current total promotion resources, for example, by deducting a certain percentage of the advertising budget.

[0384] 6) After completing the calculation and transfer operations, the promotion information server generates an updated total promotion resource quantity and an interactive notification containing details of resource changes, which is sent to the first terminal used by the advertiser. Upon receiving the notification, the first terminal displays an updated total promotion resource quantity after the resource transfer, allowing the advertiser to understand the resource usage.

[0385] (3) Opening the Customer Acquisition Assistant Link and Subsequent Operations

[0386] 1) If a WeChat user further opens the customer acquisition assistant link in the advertisement through a second device and attempts to establish a connection with the customer service corresponding to the advertisement, the service provider's server will verify the verification key in the customer acquisition assistant link to ensure the legitimacy and security of the link's source.

[0387] 2) After verification, the service provider's server will deduct the corresponding number of usage attempts from its remaining usage (such as the number of consultation attempts).

[0388] 3) Subsequently, the service provider's server generates a callback message containing information about the resource transfer and sends it to the promotion information server.

[0389] 4) After receiving the callback information, the promotion information server recalculates the total promotion resources for the first update, and transfers the amount of resources generated by the associated service of establishing a connection between WeChat users and service objects from the total promotion resources for the first update, thereby obtaining the total promotion resources for the second update.

[0390] 5) After generating the second update of the total promotional resources, the promotional information server generates a new interactive notification and sends it to the first terminal. Upon receiving the notification, the first terminal displays the second update of the total promotional resources after the resource transfer from the first update, enabling advertisers to fully grasp the dynamic changes in promotional resources.

[0391] In one embodiment, such as Figure 22 The diagram illustrates the interaction process between the promotion information server and the service provider server in a promotion information processing method, taking the scenario of the target audience pulling promotion information as an example.

[0392] (1) Promote information servers

[0393] Command Operation: The promotion information server uses two types of commands. The first is the "deduction command." During ad placement, when preset deduction conditions are met, such as WeChat user clicks or browsing time, the promotion information server deducts the corresponding advertising fee from the advertiser's account based on the deduction command, thus calculating and collecting advertising costs. The second is the "authorization command," which stores various authorization information in the primary data storage system (DB).

[0394] (2) Processes triggered by advertiser actions

[0395] When advertisers perform the "Create Customer Acquisition Assistant Link" operation, a corresponding customer acquisition assistant link is generated based on specific algorithms and rules. This link allows WeChat users to connect with the service provider, thereby achieving customer acquisition. The "Update Customer Acquisition Assistant Link" operation is for situations where link-related information needs to be changed. For example, if the content of the page the link points to is updated, follow-up parameters are adjusted, or to adapt to different promotional scenarios, existing links need to be modified to ensure their continued effectiveness. The "Delete Customer Acquisition Assistant Link" operation is mainly used in scenarios where the link is no longer needed, such as when a promotional campaign ends, the link is faulty and cannot be repaired, or the promotional strategy corresponding to the link has been adjusted. Deleting the link in these cases avoids interference from invalid information. Furthermore, the "Verification Key Acquisition" operation is also an important part of the advertiser's process. The verification key is used for identity verification, data transmission encryption, and other aspects during ad delivery, ensuring information security and the legality of operations, and preventing data leaks or malicious attacks during ad delivery.

[0396] (3) Interaction between two servers

[0397] The promotional information server and the service provider server primarily interact through "callback processing." After the promotional information server responds to the advertiser's actions and completes the processing related to the customer acquisition assistant link, it sends the relevant information to the service provider server. The service provider server then performs "customer acquisition assistant link operations" on the received information, such as verifying the verification key in the customer acquisition assistant link. Upon successful verification, the service provider server sends the operation result back to the promotional information server via "callback processing," allowing the promotional information server to deduct the fees incurred from adding customer service representatives.

[0398] It should be understood that although the steps in the flowcharts of the embodiments described above are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless explicitly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some steps in the flowcharts of the embodiments described above may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but can be executed at different times. The execution order of these steps or stages is not necessarily sequential, but can be performed alternately or in turn with other steps or at least some of the steps or stages of other steps.

[0399] Based on the same inventive concept, this application also provides a promotional information processing apparatus for implementing the above-described promotional information processing method. The solution provided by this apparatus is similar to the implementation described in the above-described method; therefore, the specific limitations in one or more promotional information processing apparatus embodiments provided below can be found in the limitations of the promotional information processing method described above, and will not be repeated here.

[0400] In one embodiment, such as Figure 23 As shown, a processing device based on promotional information is provided, applied to a first terminal, including: a first display module 2301, a first response module 2303, and a second response module 2305, wherein:

[0401] The first display module 2301 is used to display the first content page; the content displayed on the first content page includes the current total amount of promotional resources for the promotional information;

[0402] The first response module 2303 is used to respond to the interactive notification for the first promotion information and display an updated total promotion resource quantity after resource transfer for the current total promotion resource quantity;

[0403] The second response module 2305 is used to respond to the trigger notification of the associated service for the first promotion information and display the second update of the total promotion resources after the resource transfer for the first update of the total promotion resources.

[0404] In one embodiment, the device further includes:

[0405] The second display module is used to display the second content page; the content displayed on the second content page includes authorization prompts and guidance for authorized associated services;

[0406] The third response module is used to respond to the triggered operation in response to the authorization prompt and display a graphic code for authorization confirmation;

[0407] The fourth response module is used to respond to the authorization notification after the authorization operation is performed on the graphic code, and displays the related service management entry on the second content page.

[0408] In one embodiment, the device further includes:

[0409] The fifth response module is used to respond to the triggered operation of the associated service management entry, display the third content page corresponding to the associated service, and display the service creation prompt guide corresponding to the associated service on the third content page;

[0410] The sixth response module is used to respond to the operation prompted by the service creation prompt and determine the service session group corresponding to the service provider. The service session group includes multiple service object identifiers.

[0411] In one embodiment, the device further includes:

[0412] The third display module is used to display the information of the created service session groups on the second content page. The service session group information includes candidate links corresponding to the service session groups. The candidate links are used to identify the service session groups corresponding to the promotional information.

[0413] In one embodiment, the device further includes:

[0414] The seventh response module is used to respond to modification operations on service session group information and displays the fourth content page for the service session group; the content displayed on the fourth content page includes the area where the service object identifier of the service session group is modified.

[0415] In one embodiment, the device further includes:

[0416] The eighth response module is used to respond to the triggered operation of the associated service management entry, and to display the fifth content page corresponding to the associated service. The fifth content page displays the creation and purchase service prompts and instructions for the associated service.

[0417] The ninth response module is used to respond to the operation of creating a purchase service prompt guide, and to determine the associated promotion object group corresponding to the online sales platform. The purchase session group includes multiple associated promotion object identifiers.

[0418] In one embodiment, the device further includes:

[0419] The fourth display module is used to display the sixth content page; the content displayed on the sixth content page includes a promotional material area and a landing page area;

[0420] The tenth response module is used to respond to the upload operation of multimedia promotional information and display the multimedia promotional information in the promotional material area;

[0421] The eleventh response module is used to respond to editing operations on candidate links by displaying candidate links in the onboarding page area;

[0422] The twelfth response module is used to respond to the generation operation of the first promotional information by generating a data packet corresponding to the first promotional information based on the multimedia promotional information and candidate links.

[0423] In one embodiment, the second response module is specifically used for:

[0424] The system receives a trigger notification from the promotion information server. The trigger notification is generated by the promotion information server upon receiving callback information from the service provider server corresponding to the associated service. The callback information is generated by the service provider server after verifying the verification key in the first promotion information and passing the verification.

[0425] Based on the resource transfer amount corresponding to the associated service carried in the trigger notification, the total resource amount of the first update promotion is transferred to obtain the total resource amount of the second update promotion, and the total resource amount of the second update promotion is displayed.

[0426] In one embodiment, such as Figure 24 As shown, a processing device based on promotional information is provided, applied to a second terminal, including: a display module 2401, a first response module 2403, and a second response module 2405, wherein:

[0427] Display module 2401 is used to display a first content page containing first promotional information on the first client;

[0428] The first response module 2403 is used to respond to the triggered operation for the first promotional information and display the service object addition page;

[0429] The second response module 2405 is used to respond to the service object addition operation corresponding to the associated service triggered on the service object addition page, and to display the instant messaging page for the service object on the second client; the first client and the second client are different clients.

[0430] In one embodiment, the above-described apparatus further includes:

[0431] The first sending module is used to send interactive information for the first promotional information to the promotional information server, so that the promotional information server determines the amount of resource transfer corresponding to the first promotional information based on the interactive information, transfers the amount of resource transfer from the current total promotional resources, and obtains an updated total promotional resources; and sends an interactive notification for the first promotional information to the first terminal used for promotional information management, so that the updated total promotional resources carried in the interactive notification are displayed on the first terminal.

[0432] In one embodiment, the above-described apparatus further includes:

[0433] The second sending module is used to send trigger information for the associated service of the first promotion information to the promotion information server, so that the promotion information server determines the secondary resource transfer amount for the associated service based on the trigger information, transfers the secondary resource transfer amount from the total promotion resource amount of the first update, and obtains the total promotion resource amount of the second update; and sends a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management, so that the total promotion resource amount of the second update carried in the trigger notification is displayed on the first terminal.

[0434] In one embodiment, the above-described apparatus further includes:

[0435] The third sending module is used to send trigger information for the associated service of the first promotion information to the service provider server, so that the service provider server determines the secondary resource transfer amount for the associated service based on the trigger information, determines the callback information based on the secondary resource transfer amount, and sends the callback information to the promotion information server, so that the promotion information server transfers the secondary resource transfer amount from the total promotion resource amount of the first update based on the secondary resource transfer amount for the first promotion information carried in the callback information, and obtains the total promotion resource amount of the second update; and sends a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management, so as to display the total promotion resource amount of the second update on the first terminal.

[0436] In one embodiment, such as Figure 25 As shown, a processing device based on promotional information is provided, applied to a promotional information server, including: a first acquisition module 2501, a first sending module 2503, a second acquisition module 2505, and a second sending module 2507, wherein:

[0437] The first acquisition module 2501 is used to acquire the interaction information of the second terminal in response to the first promotion information, determine the resource transfer amount corresponding to the first promotion information based on the interaction information, transfer the resource transfer amount from the current total promotion resource amount, and obtain an updated total promotion resource amount.

[0438] The first sending module 2503 is used to send an interactive notification for the first promotional information to the first terminal for promotional information management, so as to display the total amount of updated promotional resources carried in the interactive notification on the first terminal.

[0439] The second acquisition module 2505 is used to acquire the trigger information of the associated service of the second terminal for the first promotion information, determine the secondary resource transfer amount for the associated service based on the trigger information, transfer the secondary resource transfer amount from the total resource amount of the first update promotion, and obtain the total resource amount of the second update promotion.

[0440] The second sending module 2507 is used to send a trigger notification for the associated service of the first promotion information to the first terminal, so as to display the total amount of secondary updated promotion resources carried in the trigger notification on the first terminal.

[0441] In one embodiment, the first promotion information includes the account information and candidate links of the corresponding promoter, and the associated service includes a service that communicates in real time with the service object of the service provider's server. The second acquisition module is specifically used for:

[0442] Send a key retrieval request to the service provider's server to generate a verification key corresponding to the key retrieval request from the service provider's server;

[0443] The verification key and account information are concatenated onto the candidate link to obtain the target link;

[0444] The target link is sent to the second terminal. After the second terminal establishes a real-time communication service with the service object through the target link, the verification key is verified by the service provider's server. After the service provider's server verifies the key, the callback information sent by the service provider's server is received.

[0445] Based on the secondary resource transfer amount carried in the callback information for the first promotion information, the secondary resource transfer amount is transferred from the total promotion resource amount of the first update to obtain the total promotion resource amount of the second update.

[0446] In one embodiment, the second acquisition module described above is specifically used for:

[0447] Receive the interaction notification sent by the second terminal regarding the first promotional information, and initiate a key acquisition request to the service provider's server based on the interaction notification.

[0448] In one embodiment, the above-described apparatus further includes:

[0449] The receiving module is used to receive the trigger notification sent by the first terminal for the authorization prompt guidance, so as to display a graphic code for authorization confirmation on the first terminal;

[0450] The third sending module is used to send an authorization notification to the first terminal after the authorization operation is performed on the graphic code, so that the associated service management entry can be displayed on the second content page of the first terminal.

[0451] In one embodiment, such as Figure 26 As shown, a processing device based on promotional information is provided, applied to a service provider server, including: a first acquisition module 2601, a determination module 2603, and a first sending module 2605, wherein:

[0452] The first acquisition module 2601 is used to acquire trigger information of the associated service for the first promotion information sent by the second terminal;

[0453] The determination module 2603 is used to determine the amount of secondary resource transfer for the associated service based on the trigger information, and to determine the callback information based on the amount of secondary resource transfer.

[0454] The first sending module 2605 is used to send callback information to the promotion information server, so that the promotion information server can transfer the secondary resource transfer amount from the total promotion resource amount of the first update based on the secondary resource transfer amount for the first promotion information carried in the callback information, and obtain the total promotion resource amount of the second update; and send a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management, so as to display the total promotion resource amount of the second update on the first terminal; the total promotion resource amount of the first update is displayed by the first terminal for the current total promotion resource amount after the promotion information server sends the interactive notification for the first promotion information to the first terminal.

[0455] In one embodiment, the above-described apparatus further includes:

[0456] The second acquisition module is used to acquire the key acquisition request sent by the promotion information server and generate a verification key corresponding to the key acquisition request.

[0457] The second sending module is used to send the verification key to the promotion information server, so that the promotion information server can concatenate the verification key and account information into the candidate link to obtain the target link; and send the target link to the second terminal.

[0458] In one embodiment, the first acquisition module described above is specifically used for:

[0459] After the second terminal establishes a real-time communication service with the service object through the target link, it obtains the trigger information of the associated service for the first promotional information sent by the second terminal.

[0460] The verification key in the target link is verified. After the verification is successful, the amount of secondary resource transfer for the associated service is determined based on the trigger information, and the callback information is determined based on the amount of secondary resource transfer.

[0461] Each module in the aforementioned information processing device can be implemented entirely or partially through software, hardware, or a combination thereof. These modules can be embedded in or independent of the processor in a computer device, or stored in the memory of a computer device as software, so that the processor can call and execute the operations corresponding to each module.

[0462] In one embodiment, a computer device is provided, which may be a server, and its internal structure diagram may be as follows: Figure 27 As shown, this computer device includes a processor, memory, input / output interfaces (I / O), and a communication interface. The processor, memory, and I / O interfaces are connected via a system bus, and the communication interface is also connected to the system bus via the I / O interfaces. The processor provides computational and control capabilities. The memory includes non-volatile storage media and internal memory. The non-volatile storage media stores the operating system, computer programs, and a database. The internal memory provides the environment for the operation of the operating system and computer programs stored in the non-volatile storage media. The database stores relevant data during resource transfer. The I / O interfaces are used for exchanging information between the processor and external devices. The communication interface is used for communicating with external terminals via a network connection. When executed by the processor, the computer program implements a processing method based on generalized information.

[0463] Those skilled in the art will understand that Figure 27 The structure shown is merely a block diagram of a portion of the structure related to the present application and does not constitute a limitation on the computer device to which the present application is applied. Specific computer devices may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0464] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, data stored, data displayed, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of the relevant data shall comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0465] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. The computer program can be stored in a non-volatile computer-readable storage medium, and when executed, it can include the processes of the embodiments of the above methods. Any references to memory, databases, or other media used in the embodiments provided in this application can include at least one of non-volatile and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetic random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM can take many forms, such as Static Random Access Memory (SRAM) or Dynamic Random Access Memory (DRAM). The databases involved in the embodiments provided in this application may include at least one type of relational database and non-relational database. Non-relational databases may include, but are not limited to, blockchain-based distributed databases. The processors involved in the embodiments provided in this application may be general-purpose processors, central processing units, graphics processing units, digital signal processors, programmable logic devices, quantum computing-based data processing logic devices, etc., and are not limited to these.

[0466] The technical features of the above embodiments can be combined in any way. For the sake of brevity, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0467] The embodiments described above are merely illustrative of several implementation methods of this application, and while the descriptions are specific and detailed, they should not be construed as limiting the scope of this patent application. It should be noted that those skilled in the art can make various modifications and improvements without departing from the concept of this application, and these all fall within the protection scope of this application. Therefore, the protection scope of this application should be determined by the appended claims.

Claims

1. A method for processing promotional information, characterized in that, Applied to a first terminal, the method includes: The first content page is displayed; the content displayed on the first content page includes the total amount of current promotional resources for the promotional information; In response to the interactive notification for the first promotion information, an updated total promotion resource quantity is displayed after resource transfer for the current total promotion resource quantity; In response to a trigger notification for the associated service of the first promotion information, the total promotion resources for the second update are displayed after the resource transfer for the first update of the total promotion resources.

2. The method according to claim 1, characterized in that, Before displaying the first content page, the method further includes: The second content page is displayed; the content displayed on the second content page includes authorization prompts and guidance for authorizing the associated services. In response to the triggered operation of the authorization prompt, a graphical code for authorization confirmation is displayed; In response to the authorization notification following the authorization operation on the graphic code, the associated service management entry is displayed on the second content page.

3. The method according to claim 1 or 2, characterized in that, The associated service includes a service that enables real-time communication with the service recipients of the service provider corresponding to the promotional information. Before displaying the first content page, the method further includes: In response to a triggered operation targeting the associated service management entry, a third content page corresponding to the associated service is displayed, and a service creation prompt guide corresponding to the associated service is displayed on the third content page; In response to the operation of the service creation prompt, the service session group corresponding to the service provider is determined, and the service session group includes multiple service object identifiers.

4. The method according to claim 3, characterized in that, In response to the operation prompted by the service creation guide, after determining the service session group corresponding to the service provider, wherein the service session group includes multiple service object identifiers, the method further includes: The second content page displays information about the created service session groups, which includes candidate links corresponding to the service session groups. These candidate links are used to identify the service session groups corresponding to the promotional information.

5. The method according to claim 4, characterized in that, Before displaying the first content page, the method further includes: In response to a modification operation on the service session group information, a fourth content page for the service session group is displayed; the content displayed on the fourth content page includes the area for modifying the service object identifier of the service session group.

6. The method according to claim 1 or 2, characterized in that, Related services include purchasing services on the online sales platform where the promotional object corresponding to the promotional information is located. Before displaying the first content page, the method further includes: In response to a triggered operation targeting the associated service management entry, a fifth content page corresponding to the associated service is displayed, and a prompt guide for creating and purchasing the associated service is displayed on the fifth content page. In response to the operation of creating a purchase service prompt, the associated promotion object group corresponding to the online sales platform is determined, and the purchase session group includes multiple associated promotion object identifiers.

7. The method according to claim 1, characterized in that, The first promotional information includes candidate links and multimedia promotional information. Before displaying the first content page, the method further includes: The sixth content page is displayed; the content displayed on the sixth content page includes a promotional material area and a guide page area; In response to the upload operation for multimedia promotional information, the multimedia promotional information is displayed in the promotional material area; In response to an edit operation on the candidate link, the candidate link is displayed in the onboarding page area; In response to the generation operation for the first promotional information, a data packet corresponding to the first promotional information is generated based on the multimedia promotional information and the candidate links.

8. The method according to claim 1, characterized in that, The process of displaying the total resources for the second update promotion includes: The system receives a trigger notification sent by the promotion information server. The trigger notification is generated by the promotion information server upon receiving callback information sent by the service provider server corresponding to the associated service. The callback information is generated by the service provider server after verifying the verification key in the first promotion information and passing the verification. Based on the resource transfer amount corresponding to the associated service carried in the trigger notification, the total resource amount of the first update promotion is transferred to obtain the total resource amount of the second update promotion, and the total resource amount of the second update promotion is displayed.

9. A method for processing promotional information, characterized in that, Applied to a second terminal, the method includes: The first content page containing the first promotional information is displayed on the first client. In response to the triggered operation for the first promotional information, the service object addition page is displayed; In response to the service object addition operation corresponding to the associated service triggered on the service object addition page, an instant messaging page for the service object is displayed on the second client; the first client and the second client are different clients.

10. The method according to claim 9, characterized in that, The response to the triggering operation for the first promotional information further includes: An interactive message for the first promotional information is sent to the promotional information server, so that the promotional information server determines the amount of resource transfer corresponding to the first promotional information based on the interactive message, transfers the amount of resource transfer from the current total promotional resources, and obtains an updated total promotional resources; and an interactive notification for the first promotional information is sent to the first terminal for promotional information management, so that the updated total promotional resources carried in the interactive notification are displayed on the first terminal.

11. The method according to claim 10, characterized in that, The response to the service object addition operation corresponding to the associated service triggered on the service object addition page further includes: A trigger information for the associated service of the first promotion information is sent to the promotion information server, so that the promotion information server determines the secondary resource transfer amount for the associated service based on the trigger information, and transfers the secondary resource transfer amount from the total promotion resource amount of the first update to obtain the total promotion resource amount of the second update; and a trigger notification for the associated service of the first promotion information is sent to the first terminal for promotion information management, so that the total promotion resource amount of the second update carried in the trigger notification is displayed on the first terminal.

12. The method according to claim 10, characterized in that, The response to the service object addition operation corresponding to the associated service triggered on the service object addition page further includes: A trigger information for the associated service of the first promotion information is sent to the service provider server, so that the service provider server determines the secondary resource transfer amount for the associated service based on the trigger information, determines callback information based on the secondary resource transfer amount, and sends the callback information to the promotion information server, so that the promotion information server transfers the secondary resource transfer amount from the total promotion resource amount of the first update based on the secondary resource transfer amount for the first promotion information carried in the callback information, thereby obtaining the total promotion resource amount of the second update; and a trigger notification for the associated service of the first promotion information is sent to the first terminal used for promotion information management, so that the total promotion resource amount of the second update is displayed on the first terminal.

13. A method for processing promotional information, characterized in that, The method, applied to a promotional information server, includes: Obtain the interaction information of the second terminal in response to the first promotion information, determine the amount of resource transfer corresponding to the first promotion information based on the interaction information, transfer the amount of resource transfer from the current total promotion resources, and obtain an updated total promotion resources. Send an interactive notification for the first promotional information to a first terminal used for promotional information management, so that the total amount of updated promotional resources carried in the interactive notification can be displayed on the first terminal. Obtain the trigger information of the associated service of the second terminal for the first promotion information, determine the secondary resource transfer amount for the associated service based on the trigger information, transfer the secondary resource transfer amount from the total resource amount of the first update promotion, and obtain the total resource amount of the second update promotion; Send a trigger notification to the first terminal for the associated service of the first promotion information, so that the total amount of second-updated promotion resources carried in the trigger notification can be displayed on the first terminal.

14. The method according to claim 13, characterized in that, The first promotional information includes the account information and candidate links of the corresponding promoter. The associated service includes a service that communicates in real time with the service object of the service provider's server. The step of obtaining the trigger information of the associated service of the second terminal for the first promotional information, determining the secondary resource transfer amount for the associated service based on the trigger information, and transferring the secondary resource transfer amount from the total promotional resource amount of the first update to obtain the total promotional resource amount of the second update includes: A key acquisition request is initiated to the service provider server in order to obtain the verification key corresponding to the key acquisition request from the service provider server; The verification key and the account information are concatenated onto the candidate link to obtain the target link; The target link is sent to the second terminal. After the second terminal establishes a real-time communication service with the service object through the target link, the verification key is verified by the service provider server. After the service provider server verifies the key, the callback information sent by the service provider server is received. Based on the secondary resource transfer amount for the first promotion information carried in the callback information, the secondary resource transfer amount is transferred from the total promotion resource amount of the first update to obtain the total promotion resource amount of the second update.

15. The method according to claim 14, characterized in that, The step of initiating a key acquisition request to the service provider server to obtain the verification key corresponding to the key acquisition request from the service provider server includes: The system receives an interaction notification from the second terminal regarding the first promotional information and initiates a key acquisition request to the service provider's server based on the interaction notification.

16. The method according to claim 13, characterized in that, Before sending the interactive notification for the first promotional information to the first terminal used for promotional information management, the method further includes: Receive a trigger notification sent by the first terminal regarding the authorization prompt, and display a graphic code for authorization confirmation on the first terminal; Send an authorization notification to the first terminal after the authorization operation on the graphic code, so as to display the associated service management entry on the second content page of the first terminal.

17. A method for processing promotional information, characterized in that, Applied to a service provider's server, the method includes: Obtain the trigger information for the associated service related to the first promotional information sent by the second terminal; Based on the triggering information, determine the secondary resource transfer amount for the associated service, and determine the callback information based on the secondary resource transfer amount; The callback information is sent to the promotion information server, so that the promotion information server, based on the secondary resource transfer amount carried in the callback information for the first promotion information, transfers the secondary resource transfer amount from the total promotion resource amount of the first update, to obtain the total promotion resource amount of the second update; and sends a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management, so as to display the total promotion resource amount of the second update on the first terminal; the total promotion resource amount of the first update is displayed by the first terminal for the current total promotion resource amount after the promotion information server sends the interaction notification for the first promotion information to the first terminal.

18. The method according to claim 17, characterized in that, The first promotional information includes the account information and candidate links of the corresponding promoter. Before obtaining the trigger information of the associated service for the first promotional information sent by the second terminal, the method further includes: Obtain the key acquisition request sent by the promotion information server, and generate a verification key corresponding to the key acquisition request; The verification key is sent to the promotion information server, so that the promotion information server concatenates the verification key and the account information onto the candidate link to obtain the target link; and the target link is sent to the second terminal.

19. The method according to claim 18, characterized in that, The associated service includes a service that communicates in real time with the service object of the service provider's server. The step of obtaining the trigger information for the associated service sent by the second terminal regarding the first promotional information includes: After the second terminal establishes a real-time communication service with the service object through the target link, it obtains the trigger information of the associated service for the first promotion information sent by the second terminal; The step of determining the secondary resource transfer amount for the associated service based on the triggering information, and determining the callback information based on the secondary resource transfer amount, includes: The verification key in the target link is verified, and after the verification is successful, the secondary resource transfer amount for the associated service is determined based on the trigger information, and the callback information is determined based on the secondary resource transfer amount.

20. A processing device based on promotional information, characterized in that, Applied to a first terminal, the device includes: The first display module is used to display the first content page; the content displayed on the first content page includes the current total amount of promotional resources for the promotional information; The first response module is used to respond to the interactive notification for the first promotion information and display an updated total promotion resource amount after the resource transfer for the current total promotion resource amount; The second response module is used to respond to the trigger notification of the associated service for the first promotion information and display the second update of the total promotion resources after the resource transfer for the first update of the total promotion resources.

21. A processing device based on promotional information, characterized in that, Applied to a second terminal, the device includes: The display module is used to display a first content page containing the first promotional information on the first client. The first response module is used to respond to the triggered operation for the first promotional information and display the service object addition page; The second response module is used to respond to the service object addition operation corresponding to the associated service triggered on the service object addition page, and to display an instant messaging page for the service object on the second client; the first client and the second client are different clients.

22. A processing device based on promotional information, characterized in that, The device, used for promoting information servers, includes: The first acquisition module is used to acquire the interaction information of the second terminal in response to the first promotion information, determine the amount of resource transfer corresponding to the first promotion information based on the interaction information, and transfer the amount of resource transfer from the current total promotion resources to obtain an updated total promotion resources. The first sending module is used to send an interactive notification for the first promotional information to a first terminal for managing promotional information, so as to display the total amount of updated promotional resources carried in the interactive notification on the first terminal. The second acquisition module is used to acquire the trigger information of the associated service of the second terminal for the first promotion information, determine the secondary resource transfer amount for the associated service based on the trigger information, transfer the secondary resource transfer amount from the total resource amount of the first update promotion, and obtain the total resource amount of the second update promotion. The second sending module is used to send a trigger notification for the associated service of the first promotion information to the first terminal, so as to display the total amount of the second update promotion resources on the first terminal.

23. A processing device based on promotional information, characterized in that, The device, applied to a service provider's server, includes: The acquisition module is used to acquire the trigger information of the associated service for the first promotional information sent by the second terminal; The determination module determines the secondary resource transfer amount for the associated service based on the triggering information, and determines callback information based on the secondary resource transfer amount. The sending module is used to send the callback information to the promotion information server, so that the promotion information server, based on the secondary resource transfer amount carried in the callback information for the first promotion information, transfers the secondary resource transfer amount from the total promotion resource amount of the first update, to obtain the total promotion resource amount of the second update; and sends a trigger notification for the associated service of the first promotion information to the first terminal used for promotion information management, so as to display the total promotion resource amount of the second update on the first terminal; the total promotion resource amount of the first update is displayed by the first terminal for the current total promotion resource amount after the promotion information server sends the interaction notification for the first promotion information to the first terminal.

24. A computer device comprising a memory and a processor, wherein the memory stores a computer program, characterized in that, When the processor executes the computer program, it implements the steps of the method according to any one of claims 1 to 19.

25. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 19.

26. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 19.

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